The High Performance Fat Loss Blueprint - MAXIMIZE ENERGY, INCREASE FOCUS, & BUILD A BADASS BODY - The Fitness Rebellion
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LEGAL DISCLAIMER The information presented in this work is by no way intended as medical advice or as a substitute for medical counseling. The information should be used in conjunction with the guidance and care of your physician. Consult your physician before beginning any exercise or nutrition program. If you choose not to obtain the consent of your physician and/or work with your physician throughout the duration of your time using the recommendations in this report, you are agreeing to accept full responsibility for your actions. You recognize that, despite all precautions on the part of The Fitness Rebellion, there are risks of injury or illness which can occur because of your use of the aforementioned information and you expressly assume such risks and waive, relinquish and release any claim which you may have against The Fitness Rebellion, or its affiliates as a result of any future physical injury or illness incurred in connection with, or as a result of, the use or misuse of this report.
Welcome To The Rebellion! I want to take a moment and congratulate you on taking the first step to transforming your body & life. It is said that if you don’t have riches, you have many wishes…however, if you don’t have health you have but one wish… Your health & fitness is the one thing that can’t be bought or sold and it is at the core of living a happy and fulfilling life. That’s exactly what makes building your physique and optimizing your health so special. By downloading and reading this guide you are joining The Fitness Rebellion in rejecting the status quo, the gimmicks, the quick fixes, and the mainstream nonsense. It is our mission to change the world by transforming lives through a no bullshit lifestyle approach and this guide will arm you with the knowledge to achieve predictable and sustainable results. However, this guide is not a magic pill or quick fix. It will take time, effort, consistency, and hard work to create a limitless body & life. Are you ready?
ABOUT THE AUTHOR Hey, I’m Coach Matt and growing up I was not naturally athletic or the kid with crazy genetics. I didn’t play sports and I was probably one of the last guys that anyone would expect to get in really great shape (some childhood friends are still blown away when they see me today). I was the awkward, skinny kid who was really into music and I personally struggled with confidence for as long as I can remember. I don’t really know why I was so self conscious. I just wasn’t happy with what I saw in the mirror and it affected my perception of myself. To add to that, in middle school I got into my fair share of fist fights with bullies. Unfortunately for me, I didn’t have the physical strength to match my moral compass, which led me to losing almost all of those fights haha. Because of that I started lifting weights on my own, but after a while I hungered for the elite level results that I was unable to achieve on my own. So I hired and learned from several of the top coaches in the industry to get into competitive bodybuilding. I spent my time first by getting in the trenches knowledge of what worked and then I continued to educate myself by learning the science behind my practical experience. This guide is a culmination of over 10 years training, competing, and coaching hundreds of men and women to permanently transform their bodies & health. SCHEDULE A FREE STRATEGY SESSION WITH MATT
TABLE OF CONTENTS The Key Mindset Shift....................................................... Page 1 Mindset Frameworks........................................................ Page 2 The High Performance Pyramid...................................... Page 5 Sleep Schedule................................................................. Page 6 Hydration........................................................................... Page 7 Energy Balance................................................................. Page 8 Nutrition Flexibility........................................................... Page 9 Quick Start Nutrition Guide............................................. Page 10 Intro To Resistance Training............................................. Page 11 Training Intensity............................................................... Page 12 Training Volume / Frequency.......................................... Page 13 Exercise Selection............................................................. Page 14 Progressive Overload....................................................... Page 15 Sample Training Plan........................................................ Page 16 Targeted Cardio................................................................ Page 19 Flexibility & Mobility......................................................... Page 20 Recap.................................................................................. Page 21 © The Fitness Rebellion 2020
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT MINDSET FRAMEWORKS The proper mindset is essential for increasing energy, maximizing your performance, and permanently transforming your body & health. There are few better examples of mental fortitude and laser like focus than Arnold Schwarzenegger. His mindset allowed him to achieve success in all of his endeavors and transcend bodybuilding and then Hollywood. And I would like to share a quote from him on this topic “The body is very important, but the mind is more important than the body”. What Arnold is getting at here is that you need to dig deep down and begin to create the vision of the goal you are looking to achieve. Success doesn’t happen without consistent, purposeful action towards specific goals. DISCIPLINE OVER MOTIVATION. I speak to hundreds of individuals every week and more often than not they tell me “ I just can’t get motivated to make a change”. To be blunt, I just want to slap these individuals in the face and tell them to stop acting like a little baby. My living is based on me being in excellent shape to lead my clients from the front and I don’t always feel motivated to exercise or eat the way that I should. I do it in spite of how I feel or what my emotions dictate. Motivation is great when it’s there, but relying on it is asking to fail. If you’re waiting for a lighting bolt of motivation you will never achieve your goals. Just start taking action. No matter how small or imperfect. Lucky for you, I’ve packaged TONS of strategy and tactical implementation when it comes to your performance and fitness in this guide. © The Fitness Rebellion 2020 Pg. 2
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT MINDSET FRAMEWORKS SIMPLICITY OVER COMPLEXITY. Don’t try and do too much and come up with some crazy complicated fitness & nutrition routine. If it’s not simple you aren’t going to do it or you’re not going to be successful in getting results. I see this all the time… “Matt, I’m doing keto-vegetarian-paleo-zone-intermittent fasting, what do you think about that?” It’s stupid, that’s what I think and I’m going ensure that by the time you have read this guide you you have a simple and straightforward approach to reaching your fitness goals. Everything that I talk about in this guide should be viewed as a variable. Each variable has a specific purpose. We adjust the variables based on your goals, individual response, and preferences. SUSTAINABILITY & EDUCATION OVER QUICK FIXES One of the key distinguishing facts that you need to understand about health and fitness is that there are many ways to achieve the same goal. The question that needs to be asked is what is the best way to make the variables within this guide align with your lifestyle, goals, time, likes, & dislikes. Much of what is popular, trendy, or hot within the fitness industry is heavily based on simple short-term tactics that provide little to no context of “why” nor is it something you will do for the rest of your life. Step 1 of educating yourself begins by reading this guide. Step 2 is implenting the topics that are covered in this guide in a way that you can continue to be consistent with for years to come. © The Fitness Rebellion 2020 Pg. 3
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT MINDSET FRAMEWORKS PURPOSE / MISSION A lot of people say that they want a better body, that they want more energy, they want to lose weight. Unfortunately, the reality is that most people are merely just interested in the idea of getting in shape. Their fitness & performance goals are something that sound “nice” but only if it’s convenient. After coaching hundreds of men & women to build the body and the life of their dreams, it became very clear that they all shared one significant commonality. They all had deep motivations for why they wanted to change and they understood that their health & fitness was the key to permanently enriching their life. Why is it truly important for you to optimize your body & health? What do you get out of it? How will your life be radically different? What positive changes do you see for yourself? Why MUST you achieve your fitness & performance goals? This is the fuel to your fire and you need to really dig deep for the truth. S.M.A.R.T. GOALS I’m sure you’ve heard this before. Specific, Measurable, Attainable, Relevant, Time Bound Goals. If someone says “I just want to lose weight” that’s pretty silly because if you lose 1lb in 1 year you’ve met your goal. I think we can all agree, those aren’t the type of results to write home about. Take the time to go through this simple, but effective goal planning framework and ask yourself. What is my fitness goal 1 week from now? What is my fitness goal 1 month from now? What is my fitness goal 6 months from now? What is my fitness goal 1 year from now? © The Fitness Rebellion 2020 Pg. 4
THE HIGH PERFORMANCE FAT LOSS PYRAMID The 1% driver The 99% drivers for performance & fitness results. © The Fitness Rebellion 2020 Pg. 5
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT SLEEP QUALITY & SCHEDULE Many of us know that sleep is important, but aren’t quite aware of how critically important it is for performance, fitness, mental focus & health. Sleep Basics (Shoot for 7-9hrs of sleep a night) Multiple Sleep Cycles (typically 90 minutes) throughout the night. Typically your earlier sleep cycles will be more Non REM dominant and your later sleep cycles will be more REM dominant. Non REM 1 (5%) Non REM 2 (55%) Non REM 3 (15%) In Non REM your body is working to physically repair & replenish your body as well as secreting hormones. REM (25%) REM sleep is the mentally restorative section of your sleep. Memory & cognition is improved with more REM sleep. How To Achieve Better Sleep 1. Create a consistent Sleep / wake Schedule - that means getting up and going to bed at the same time. 2. Get 10-20minutes of exposure to sunlight in the morning to help reduce of melatonin and set your circadian rhythm 3. No Caffeine consumption after 2pm 4. Create a 1hr Wind Down Routine with ideally no screens or utilize blue blockers before bed time. 5. Make sure the room is dark. This will help increase in melatonin and set your circadian rhythm. 6. Keep room Temperature 65-69 degrees © The Fitness Rebellion 2020 Pg. 6
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT OPTIMAL HYDRATION You may or may not be aware, but every cell, tissue, and organ in your body requires water to work properly. Proper hydration is essential for transporting nutrients, regulating body temperature, lubricating joints, and providing structure to cells & tissue. This is important because proper hydration helps improve sleep quality, cognition, mood, digestion, and physical performance. How To Achieve Better Hydration 1. Keep a water bottle with you. It’s easy to stay hydrated if you have convenient access to water throughout the day. 2. Know how many times you have to refill your bottle to get 104 Fluid Oz + this makes hitting water target intakes easier. 3. Consistently drink throughout the day in between meals and at each meal and don’t wait until you’re feeling thirsty to drink. 4. Utilize 0Kcal water enhancers with electrolytes to help rehydrate quickly. 5. Increase your water intake pre, intra, and post-exercise as well as days that your activity level is higher as well as on warmer days . © The Fitness Rebellion 2020 Pg. 7
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT NUTRITION - ENERGY BALANCE You may have heard that you can’t out train a bad diet and that statement holds a lot of truth. I see people absolutely busting their ass in the gym & struggling to lose fat, but when I ask them about their nutrition they’re like a deer in the headlights. If you don’t get your nutrition in check, you will spin your wheels forever and I’m not saying that to scare you, I’m saying it to empower you. So if you know your nutrition is an issue here are the most important things you need to know. ENERGY BALANCE IS CRITICAL TO LOSE FAT Total Daily Energy Expenditure (TDEE) = BMR + TEF + NEAT + TEA • Generally to lose fat: Moderate negative energy balance (300-600Kcals) of TDEE • Generally to build muscle: Moderate positive energy balance (300-600Kcals) of TDEE • Adequate protein intake (.8 - 1.5g/lb body weight) is optimal to maintain or build muscle as well as for healthier fat loss (metabolic function & hunger management) Dairy Proteins Milk, Cottage Cheese, (Protein + Carbohydrates + Fat) Greek Yogurt MILK Fatty Proteins Free Range Eggs, (Protein + Fat) Grass Fed Beef, Wild Caught Salmon, Pork Loin Lean Proteins (Just Protein) Chicken, Turkey, White Fish, Shrimp / Shell Fish, Egg Whites, Lean Ground Meats, Protein Powders (Whey, Egg, Veggie) To calculate a baseline for your energy needs go here (keep in mind this is just a starting point and will need to be adjustaed based on individual respone / preferences). © The Fitness Rebellion 2020 Pg. 8
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT NUTRITION - FLEXIBILITY 80/20 TO MAKE NUTRITION FLEXIBLE AND ENJOYABLE 80% of the time maintain the correct energy balance to achieve your goal with adequate protein and a focus on whole nutrient dense foods you love. • Micronutrients matter (vitamins, minerals, EFAs or essential fatty acids) • Hormone function will be better optimized (your body will lose fat or build muscle easier) • Look at the ingredient count on nutrition labels and opt for shorter ingredient lists • Purchase fruits & vegetables fresh or frozen • Opt for uncooked and minimally processed meats in the refrigerator section of the grocery store and cook them yourself or when on the go select higher quality options • Focus on whole grains and avoid products with enriched flours • Incorporate rice, potatoes, flax, & oat in addition to whole grains to fuel your body • When possible utilize wild caught fish & free range eggs for a better omega-3 fatty acid profile • Utilize specialty foods & snacks that have a more balanced macronutrient picture 20% of the time go out and enjoy dinners, family events, “unhealthy foods” as long as you maintain the correct energy balance • You don’t have to restrict yourself of the foods you love, but rather moderate the quantity or learn how to make better versions of them • One “unhealthy” meal doesn’t make you fat nor does one “healthy” meal make you fit • You should still enjoy your life so that there is a balance between happiness, health, & results © The Fitness Rebellion 2020 Pg. 9
We recommend 3-5 Meals Using a Very Simple Structure (portion sizes will just be larger with less meals): 1- 2 Meals With This Structure: 1-2 Meals With This Structure Pick 1 Fatty Protein Pick 1 Lean Protein or Pick 1 Primary Carb Source Pick 1 Lean Protein + 1 Fat Source Pick 1 Fat Source Pick 1 Veggie Pick 1 Primary Carb Source Pick 1 Fruit © The Fitness Rebellion 2020 Pg. 10 The Fitness Rebellion © 2018
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT RESISTANCE TRAINING FUNDAMENTALS Strength training will have a greater impact on developing a body that looks great as well as increasing your metabolic rate. More muscle = a faster metabolism, which means the more calories your body burns at rest, which means the easier it is to lose fat. So let’s get into the core princples you need to know. Principle I - Adherence / Consistency I sound like a broken record, but I’ll say it again, results take time and consistent action. Training really hard for one week and then taking the next week off isn’t going to cut it. I see a lot of people get into this very gung-ho, which is awesome, but they quickly burnout with training frequencies & durations that are too high and are unrealistic for their lifestyle and current fitness level. The name of the game is getting the most out of the least. If you’re not working out now and have a busy schedule you are much better off starting with just 3-4x / week and being consistent with that. The majority of people can get amazing results and don’t need more than 3-5x week working out. More is not always better; it’s about quality (which we will get into) and consistency. This is not a temporary pursuit so it needs to be something that you can keep up with long term and have room for adjustment based on the demands of your life. Moreover your body needs time to recover from an effective and well thought out training session and that recovery demand is going to take longer if you haven’t exercised in a while. So start small and get CONSISTENT! © The Fitness Rebellion 2020 Pg. 11
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT RESISTANCE TRAINING FUNDAMENTALS Principle II - Training Intensity The effort that you put forth matters. Say you have the perfectly developed training routine for your goals and current fitness levels. Like the fitness gods came down and analyzed all of your unique characteristics. And they crafted the perfect routine for you. If you go to workout and you’re just half assing it going through the motions, don’t expect much in the way of results. You need to harness a controlled animalistic aggression when executing your workouts. Since it’s difficult to quantify training intensity and provide context for varying fitness levels, I want to leave you with one phrase that makes it simple and straight to the point. “Train harder than you did the last time you worked out” That’s it. Push yourself just a little bit more. Challenge yourself just a little bit more. If you can master this simple concept it will catapult your results as it is the foundation for everything else. © The Fitness Rebellion 2020 Pg. 12
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT RESISTANCE TRAINING FUNDAMENTALS Principle III - Volume / Frequency When discussing volume, we’re looking at the total amount of work you’re doing within a session. Most commonly looking at as working sets, or the challenging sets. We should pay attention to work volume because there are diminishing returns to increasing the amount of work you do in the gym. Additionally, depending on your fitness level you’ll need less or more work volume. This is where many people get tripped up. They think more is better and they do too much. Volume should be controlled, evaluated, and tapered up and down across 2-4 month training cycles. To give you a rough range of working volume, shoot for 8-20 working sets per muscle group. If you’re just starting out, start on the low side. If you have more training experience, start in the middle range. But, don’t forget about what we covered on intensity, make each set count. In regards to frequency we are looking at how many times per week are you stimulating the same muscle group. Example you are training full body 3x a week, you are hitting every muscle at a 3x frequency. I’d suggest a minimum frequency of 2x per body part per week. Studies point to added recovery, better strength improvement, and better physique development with this type of approach. © The Fitness Rebellion 2020 Pg. 13
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT RESISTANCE TRAINING FUNDAMENTALS Principle IV - Exercise Selection For overall workout efficiency we want to look at the big bang for your buck movement patterns (below left) as the meat & potatoes of our training focus. For the highest level of physique development we want to intelligently incorporate isolated (below right) movement patterns. Squat Lunge Isolated Movement Examples Lower Body Leg Extensions Hamstring Curl Nordic Leg Curl Hinge Rotation / Core Glute Abduction Glute Kick Back Adductor Aduction Calve Raise Upper Body Vertical Pull Horizontal Pull Bicep Curl Tricep Extension Front Raise Lateral Raise Reverse Fly Vertical Push Horizontal Push Pull-overs Chest Fly © The Fitness Rebellion 2020 Pg. 14
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT RESISTANCE TRAINING FUNDAMENTALS Principle VI - Progressive Overload If you follow the basic principle that I mentioned in the intensity section of doing just a little bit more each workout a lot of the progression aspect will take care of itself. That being said, I feel that it is important to highlight key aspects of progression as I feel many people get tripped up on this and assume it’s just adding more weight to the bar. While that is one form of progression, it’s important to understand you will not keep adding weight forever. If that’s how it worked everyone would be benching 1,000lbs! Strategies for progressive overload: 1. Increasing the load in the given rep range, or doing the same reps at more weight 2. Increasing the repetitions at a given load, or doing more reps at the same weight 3. Increasing volume of training or the amount of working sets per body per week 4. Increasing the frequency of training or training the same muscles multiple times throughout the week 5. Increasing training density or the volume completed within a given duration. This typically leads to shorter rest periods & more sets. 6. Increasing intensity of effort or leaving less in the tank. Pushing harder in your workouts through the pain barriers. 7. Altering repetition duration, for example, increasing or decreasing the eccentric, concentric, isometric portions of the movement i.e. how fast or slow the weight is lowered, lifted, and paused 8. Employing more challenging exercises for example moving from a machine chest press to a dumbbell chest press. 9. Employing advanced training techniques. So utilizing drop sets, supersets, and other advanced training techniques. © The Fitness Rebellion 2020 Pg. 15
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT SAMPLE PLAN DAY 1 © The Fitness Rebellion 2020 Pg. 16
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT SAMPLE PLAN DAY 2 © The Fitness Rebellion 2020 Pg. 17
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT SAMPLE PLAN DAY 3 © The Fitness Rebellion 2020 Pg. 18
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT CARDIO THAT DOESN’T SUCK Often cardio is a crutch that is overused in an attempt to compensate for poor eating habits. Unfortunately, it is not uncommon for someone to start their cardio routine at 45 minutes several times a week. They see results initially and then progress stalls because their body adapted to the stimulus - Specific Adaptation To Imposed Demands. It’s all about getting the most out of the least. Cardio should be looked at as a tool to strategically help further fat loss and overall health, secondary to nutrition & strength training. Additionally, I encourage you to break free of the dogmatic approach that I see most take when it comes to their cardiovascular training. Remember that cardio is anything that elevates your heart rate to the zone that you are targeting. If you hate running, try cycling, if you hate cycling, try battle ropes, the list of cardio modalities goes on and on so don’t be afraid of non-traditional forms of cardio & conditioning work. This line of thinking allows you to utilize cardio very intelligently by starting with short & effective sessions How to approach cardio & conditioning: • Put it as a secondary focus after your weight training • Start small with shorter durations as it will give you more room to adjust it later if needed • Utilize both LISS (Low-Intensity Steady State) which is easier to recover from and HIIT (High Intensity Interval Training) which burns slightly more calories in a shorter time frame, elevates your heart rate more, but has higher recovery demands. • Select options that you enjoy for both HIIT & LISS as this will make it more enjoyable Some examples of HIIT include: Battle Ropes / Sprints (outside, elliptical, etc) / Complexes / Sled Pushes Some examples of LISS include: Walking / Steady pace rowing / Steady pace elliptical / Steady pace bike © The Fitness Rebellion 2020 Pg. 19
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT FLEXIBILITY & MOBILITY This is the stuff that almost everybody skips or just doesn’t like to do, but will easily pay you dividends long term. Flexibility & mobility work can help prevent injury, relieve muscle tightness, and optimize your range of motion through your training & day-to-day movement patterns. Personally, I look at flexibility and mobility in three distinct components: 1. SMR (Self-Myofascial Release - think mini massage) 2. Activation / corrective strengthening 3. Stretching The goal is essentially to release (SMR) and stretch the overactive or tight muscles and activate + strengthen the inactive muscles. When we implement this strategy with effective strength programming we can reduce common aches and pains (back, shoulders, knees, etc) and develop a balanced higher performing body. You might be thinking, I don’t care about any of that stuff, I’m fine and that might be the case (likely it is not, typically we all have some movement or muscular imbalances), but everything ties together and eventually the weak link in the chain will come to light and you can choose to either address it or let things get worse. HERE ARE SOME BASIC RECCOMENDATIONS • Perform a few sets of banded external rotation for your rotator cuffs on pressing days to keep your shoulders healthy • Foam roll 3-4x a week (Calves, Quads, TFL, Hams, Back / Lats) • Get a lacrosse ball for small knots and trigger points • Your glutes are probably weak if you sit all day - focus on getting a better range of motion by stretching your hip flexors, then activating & strengthing glutes • Do general stretching after your workout when you are warm • Utilize warm-up sets in your strength training to help activate the muscles you are working, get more blood flowing to the targeted area, and reduce your risk of injury © The Fitness Rebellion 2020 Pg. 20
THE HIGH PERFORMANCE FAT LOSS BLUEPRINT RECAP & ACTION STEPS 1. Shift your mindset from a short term program mentality to a lifestyle approach based on sustainble habit changes 2. Create your vision & map out as many deep reasons why getting your dream body & increasing your performance will create a happy, fulfilling, free, and enjoyable life 3. Setup a nutrition plan that you love and shift your thinking from “I can’t have that” to “this is how much I can have” 4. Start small with your training and get the most out of the least with both weight training & cardio 5. For injury prevention and longevity incorporate flexibility & mobility work into your training sessions © The Fitness Rebellion 2020 Pg. 21
WANT TO GO FASTER? If you’re looking for the personal attention and guidance that you need to be successful long term, I’d love to speak with you about how you can permanently transform your body without giving up your favorite foods or sacrificing your family time. I’ve helped hundreds of men & women take back control of their body & life so... Whether you’ve tried every single diet out there, you’re stuck spinning your wheels, or you’re just confused and overwhelmed by the mass amounts of information, and BS... I’ve heard almost everything before and most likely I can help you (if you’re ready to work). Let’s jump on a 45-min No Bull Fitness Strategy Call so I can help you identify obstacles holding you back, get clear on your goals, and develop a sustainable game plan to crush your goals as fast as realistically possible. SCHEDULE HERE » © The Fitness Rebellion 2020
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