MEDIA KIT 2021 - Endeavor Buildings & Construction
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| MEDIA KIT 2021 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
AUDIENCE INSIGHTS
Electrical Wholesaling keeps electrical distribution professionals up to date on the latest analysis, trends, new market opportu-
nities and sales techniques that drive the $100 billion+ electrical market. Our high-value content engages senior leadership of
electrical product manufacturers, manufacturers’ agents, NAED member firms and other electrical distributors, keeping them
informed on the latest products and solutions that are driving transformation.
TOP INDUSTRIES SERVED PRINT/DIGITAL
129,016 Electrical Wholesaler/Distributor
AUDIENCE OVERLAP
Average Monthly Reach 73.56%
s 4% Growth in Monthly Reach
Manufacturers’ Agents & Manufacturers
REACH DECISION MAKERS 13.91%
83%
of audience are managers and above
Others Allied to the Field
12.53%
JOB FUNCTION COMPANIES THAT ENGAGE
Owner/Partner/Executive
54.76%
Director/Management
28.61%
Specialists/Engineers/
Other Functions
10.42%
Sales/Purchasing
6.20%
The Audience Engagement Report provides an integrated view of the Electrical Wholesaling community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
2
AUDIENCE ENGAGEMENT
27,037 20,494 64,300
Average Monthly Sessions Average Unique Monthly Visitors Average Monthly Page Views
s 14.7% vs Monthly Average for Previous 6 Months s 14.7% vs Monthly Average for Previous 6 Months s 13.7% vs Monthly Average for Previous 6 Months
1,779 7,938 4,166
Facebook LinkedIn Twitter
SUBSCRIBE TO
64.1%
Desktop Visitors Average Monthly
ENEWSLETTERS MAGAZINE
66,765 eNewsletter Reach
35.9%
Mobile Visitors Average Monthly 23.09% Avg Total Open Rate 21,331
0.89% Avg Total CTR
56
Electrical Wholesaling
Avg Monthly New Site
Magazine Subscribers
Registrations
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT
3
PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE SUBSCRIBERS BY REGION
in the last 6 months U.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
Total
2020 issues Print Digital Both
Qualified
3,234
July 14,141 6,874 1 21,016
August 14,250 6,777 1 21,028 3,738
September 13,274 7,825 1 21,100 983
8,809 4,820
29,329
October 13,451 7,648 1 21,100
November 14,060 7,089 1 21,150
December 13,857 7,199 1 21,057
Total Qualified
13,839 7,235 1 21,075 5,287
Circulation
2,450
Total Total
Total Total
Qualified Qualified Total Total
Non-Paid Non-Paid
Qualified
Non-Paid
Qualified
Non-Paid
Paid Subscribers 143
Print Digital
Average for
6-month 13,120 7,235 1 20,356 975 21,331
period
VIEW THE COMPLETE H2 AUDIENCE ENGAGEMENT REPORT 4
MEET THE INFLUENCERS
TECHNICAL &
EDITORIAL
EXPERTISE
Delivering technical and editorial
development expertise that ensures
content is accurate, engaging and focused
on the topics that professionals need to
know in today’s rapidly changing business
environment.
EDITORS
Editor-in-Chief Associate Editor Group Editorial Director
JIM LUCY ELLIE COGGINS MIKE EBY
jlucy@endeavorb2b.com ecoggins@endeavorb2b.com meby@endeavorb2b.com
IDEATION &
DEVELOPMENT
CONTRIBUTORS Collaborate with our topic experts to
develop topics that will attract target
Copper Pricing Human Resources & Lighting Marketing audiences, validate market perceptions
JOHN GROSS TED KONNERTH DAVID GORDON and ensure content marketing success.
President President & CEO President
J.E. Gross & Co. Egret Consulting Group Channel Marketing Group
Acquisitions Lighting Sales
BURK BURKHARDT BILL ATTARDI MIKE DANDRIDGE
Sr. Managing Director
HT Capital Advisors
President
Attardi Marketing Group
Founder
High Voltage Performance DATA & INSIGHTS
Deep industry knowledge paired with
Economic Forecasting Management & Strategic Planning data and insights from analytic tools
CHRISTIAN SOKOLL FRANK HURTTE provides us the ability to leverage metrics
for content decision making and deliver the
President Founder
right content, in the right channel, to the
DISC Corp. River Heights Consulting
right audience, at the right time.
5
FOCUSED CONTENT
INDUSTRY ANALYSIS
• Annual Top 200 Listing of the Largest Electrical Distributors in North America
• Annual Electrical Wholesaling Market Planning Guide provides data and tools to help readers set sales goals.
• Electrical Wholesaling’s Electrical Pyramid – Annual analysis of the changing channels of distribution in the
electrical market
• Merger and acquisitions, pricing trends and other breaking news.
ELECTRICAL MARKETING
NEWSLETTER
• $199 annual subscription to 24 issues of
Electrical Marketing newsletter informs
readers about the electrical industry’s most
important news stories and online access
to electrical sales potential data at
www.electricalmarketing.com.
SALES TIPS & TRAINING • Electrical sales estimates updated quarterly
• Electrical Market 101 – An overview of the commercial, industrial and residential markets for newcomers to the at the national and state levels, as well as for
electrical business and veterans who need to brush up on the basics. more than 300 Metropolitan Statistical Areas
• 99 Ways to Sell More Stuff – Tips from the field on how to sell more electrical products. (MSAs). County-level electrical sales estimates
updated twice each year.
• Core Electrical Sales Potential estimates
broken out at the national, state and local
level for the electrical contractor and
industrial market segments accounting for
70% to 80% of all products sold through
electrical distributors.
• Market data includes sales estimates at the
MANAGEMENT IDEAS TO ENHANCE PROFITABILITY state level for 16-20 electrical product groups.
• Competing with alternate channels like Amazon • Other local market data includes updates on
• More effective pricing strategies building permits, population trends, and gross
• Succession planning metropolitan product (GMP).
• Managing, hiring and retaining millennials • Mid-year and annual updates on Key Electrical
• Online storefront development Market Indicators available in downloadable
• Digital marketing strategies presentation format.
• Electrical Marketing newsletter’s Electrical Price Index helps managers monitor pricing trends in more than 20
product categories (part of a $199 annual subscription).
6MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising solutions are
built to leverage trusted content and high-performing
channels. The result is successful campaigns that drive
conversion for marketers through intelligence gathering,
content development, interactive storytelling, targeted
campaigns and lead generation.
• RESEARCH • NATIVE ADVERTISING
• DIGITAL ADVERTISING • LEAD GENERATION
• TARGETED MARKETING • EVENTS
• NEWSLETTERS • MARKETING SERVICES
• PRINT ADVERTISING • VIDEO
7RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts will help guide thought leadership topics and ensure statistically valid results from target audiences.
INDUSTRY STATE OF THE BRAND STRATEGIC
INSIGHTS MARKET PERCEPTION INSIGHTS STUDY
Leverage research as a lead Develop thought leadership and Better understand how decision- Mine data points across a variety
generator by providing your generate high-quality leads with making professionals perceive of social and online channels
audience with research-backed this market-facing research report your brand, products or solutions. to uncover brand, competitive,
data on hot-button issues. Measure that will help your target audience Gauge purchase intent and deliver industry and audience trends and
pain points, organizational impact understand the forces at play and insights into the positioning of your insights. This marketing intelligence
and future outlooks on specific topics, gain insights for smart decision- brand among your competitors so solution will deliver a key insights
use data points to drive your content making. you can take your marketing strategy report that provides valuable
marketing strategy. to the next level. insights to your executives as well as
Deliverable is a 20-25 page, fully designed marketing, product, and sales teams.
Deliverable is a 10-15 page report that graphic report, coupled with subject matter
provides a clear understanding of the topic analysis. End result is a premium content
and helps audiences benchmark their position marketing asset.
relative to their peers.
VIEW ALL RESEARCH
8DIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERS CATEGORY SPONSORSHIPS
Net Rates. Banners appear on the home page and article pages. Standard display Finding all of the information on the hottest electrical topics has
banners appear on desktop, tablet and mobile. never been easier. You can be the sole owner of all the advertising real
estate in a content category, positioning your brand alongside specific,
Ad Type Ad Size Rate
relevant content. Sponsorship includes (2) 728x90 banners & (2) 300x250
Leaderboard 728x90 & 320x50* $54 CPM banners. $2,500-$5,500 Flat Rate/Monthly
Medium Rectangle 300x250 $54 CPM
Half Page Standard 300x600 $68 CPM CATEGORY TOPICS CURRENTLY INCLUDE:
• News • Top 200
Site Skin/Wallpaper Contact Sales for Specs $4,550/Flat Rate/Weekly
• Business Management • Market Planning Guide
Welcome Ads 640x480 & 300x416 or 300x250* $3,500/Flat Rate/Weekly • Electrical Economy • Lighting & Controls
Category Sponsorship 728x90 & 300x250 *
$2,500-$5,500 • Training
Flat Rate/Monthly
Category Site Skin Adder Contact Sales for Specs $1,850
Flat Rate/Monthly
*
Please provide all sizes listed.
RICH MEDIA OPPORTUNITIES
Rich Media ads allow advertisers to tell their stories in a seamless, attention-grabbing
way with videos, photos, animation and endless creative and content-related scenarios.
Ad Type Ad Size Rate
Floor Ad 1200x90, 970x90, 320x50, 728x90 *
$3,650/Flat Rate/Weekly
Expanded: 1200x410, 970x415, 320x415,
728x415*
Jumbotron 300×600 – Expanded: 970×700* $72 CPM
In-Article Video Contact Sales for Specs $72 CPM
Pushdown 970×90 – Expanded: 970×415 *
$72 CPM
*
Please provide all sizes listed.
VIEW FULL SPECIFICATIONS
9DIRECT & TARGETED MARKETING
Narrow Your Focus and Find the Perfect Match
Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
Leverage our brand list or tap into Endeavor’s database of over 7 million professionals all with first party data insights.
THIRD-PARTY AUDIENCE EXTENSION
EMAILS Partner with our team of engagement marketers and data analysts to build custom campaigns that will
target business decision makers in our in-house channels and extended networks based on your criteria.
Target and reach prospects in the
moment with messaging focused on
your brand, solutions or products.
Based on your objectives and goals, our
team of direct marketing experts will set
up and deploy HTML email that attracts WEBSITES SOCIAL MICROPROXIMITY
decision-makers. Full reporting metrics & MOBILE Drive higher CTR% and
conversions using Facebook,
Increase your exposure at large industry
events with our micro-proximity targeting
provided. Privacy compliant. $355 CPM Leverage our 1st party
data and create campaigns Instagram and LinkedIn. We’ll (or geo-fencing) that allows you to target
targeting the business manage your campaign using company location, geography or attendees
DESIGN SERVICES decision makers who match
your criteria. Utilizing thousands
your banner, video and native
ads and create targets based on
who are in attendance at trade shows and
conferences. $55 CPM
Capture the attention of prospects website visitors, our first party
and customers with professionally of sites across the web, your Includes: Banner, Native and Video on Professional
campaign is displayed multiple data or by creating look-a-like Websites & Mobile
designed HTML emails, digital ads profiles. $52 CPM
and landing pages. Our in-house design times on websites and social
services can help Marketers create ONLY to those who fit your Includes: Banner, Native and Video in
targeted profile. $48 CPM Social Channels
messaging that is on point and delivers
results. Includes: Banner, Native and Video on
Professional Websites & Mobile
VIEW ALL DIRECT & TARGETED MARKETING
10NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
G-BIZ
Covering the latest news in the “green” market and presenting the latest updates on wind and solar projects. Twice-a-month MORE INFO:
STATS: NET PER ISSUE: Formats Currently Accepted:
Subscribers.............................................. 26,437 Position 1................................................. $1,600 JPG, PNG
Avg Total Open Rate................................ 21.72% Positions 2 thru 10.................................... $1,400
Dimensions/File Sizes:
300x250, Maximum file size
200kb, 250 characters of
text (includes spaces and
punctuation) + URL
EW UPDATE 3rd-Party Ads:
Provides the latest electrical market news, sales tips, new construction projects and job opportunities. Weekly Tracking URLs for Newsletters:
Tracker must be embedded in
STATS: NET PER ISSUE: URL.
Subscribers.............................................. 29,715 Position 1....................................................... $1,300
Avg Total Open Rate................................ 21.32% Positions 2 thru 10........................................ $1,150 Materials due:
Five business days prior to
publication.
Send Newsletter Banner Ads:
webtraffic@endeavorb2b.com
EW PRODUCT ALERT
Features the latest products and solutions being offered in the electrical industry. Monthly
300x250
STATS: NET PER ISSUE:
Subscribers................................................ 9,934 Advertisers........................................................ $675
Avg Total Open Rate................................ 26.23% Non Advertisers................................................ $945
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
11ONLINE SPECS
WEBSITE SPECIFICATIONS: NEWSLETTER SPECIFICATIONS:
Banner sizes: Formats Currently Accepted:
• See our Digital Ad Specs section of the media guide • JPG, PNG
• All 200 kb max file size
Non-accepted Formats:
Acceptable file types: • Rich Media and GIFs
• JPG, GIF, animated GIF, and third-party tags
• For interactive rich media such as expandable ads Dimensions/File Sizes:
or in-banner videos, we follow IAB standard guidelines. • See our Newsletter section of the media guide
• Looping 3 times
3rd-Party Ads:
Materials due: • Tracking URLs for Newsletters: Tracker must be embedded in URL.
• Five business days prior to deployment for ROS web ads
• Ten business days prior to deployment for site skins/welcome ads/other Materials due:
interactive rich media items • Five business days prior to publication.
Send Website Banner Ads To: Send Newsletter Banner Ads To:
webtraffic@endeavorb2b.com webtraffic@endeavorb2b.com
Check out our advertiser site for more information: Check out our advertiser site for more information:
buildings.endeavorb2b.com/electrical-wholesaling buildings.endeavorb2b.com/electrical-wholesaling
Campaign Analyst | Materials Contact: Campaign Analyst | Materials Contact:
webtraffic@endeavorb2b.com webtraffic@endeavorb2b.com
122021 PRINT EDITORIAL CALENDAR
JANUARY-FEBRUARY MARCH-APRIL MAY-JUNE JULY-AUGUST SEPTEMBER-OCTOBER NOVEMBER-DECEMBER
ERP SYSTEMS & TOP 200 & EW'S 2021 MID-YEAR MARKET
THEME REP ISSUE LIGHTING 2022 MARKET PLANNING
TECHNOLOGY ELECTRICAL PYRAMID OUTLOOK
Special EW Research
Report: Tips on Running Making the Move to EW's Top 200 Electrical The U.S. Electrical PoE Update: Where is the 2022 Market Planning
COVER STORY
Your Business in the Post Cloud-Based ERP Systems Distributors Economy Lighting Industry At? Guide
COVID-19 World
FEATURE 25 Do's & Don’ts with Cybersecurity 101: Top 200 Distributor Germicidal Lighting: The Regional Market Data on
Hot Local Markets
ARTICLES Digital Sales Calls Protecting Your Company Ranking Real Story More than 300 Metros
Trophy Jobs: Big Projects Using the 2020 Electrical Using EW's Sales-per-
SPECIAL 5G Update: How Will It Lighting Software
Scheduled to Break Pyramid to Analyze the Housing Market Update Employee Multipliers to
REPORTS Affect Your Business? Roundup
Ground in 2021 Channels of Distribution Build a Market Estimate
NEW IN 2021!
VIEW FROM
View From the Top: View From the Top: View From the Top: View From the Top:
THE TOP: View From the Top: View From the Top:
Q&A with Rep Q&A with Q&A with Industry Q&A with
Q&As WITH Q&A with Industry Exec Q&A with Industry Exec
Industry Exec ERP Industry Exec Research Exec Lighting Industry Exec
INDUSTRY
LEADERS
Tools (Accessories, Computers, Software & Motors, Drives, Motor
Equipment, Hand, Power) Safety Equipment & Apps / PPE (Clothing, Metering & Monitoring Controls and Power
NEW PRODUCT Wiring Devices / Boxes &
/ Test & Measurement Workwear / Connectors & Arc Flash Suits, Eyewear, Equipment / Luminaries, Distribution Equipment
SHOWCASE Enclosures
Equipment, Instruments Terminating Devices Handwear, Headware, Lamps, Sensors & Controls / Fittings, Fasteners,
and Meters Face Shields, Masks) Hangers and Accessories
SPECIAL Buy One Print Ad and Get Webinar: 2021 Top 200 Special Webinar: 2021 Market Planning
Webinar:
SPONSOR 1/3 Page to Promote Your Making the Move to a Report: Integrated Print & Top 10 Economic Guide: Integrated Print &
Lighting Roundtable
OPPORTUNITIES Rep Networks Cloud-Based ERP System Digital Package Indicators to Watch Digital Package
NECA Show (Nashville, TN)
BONUS NAED National Mtg. NAED Eastern Region
NEMRA21 (Orlando, FL) LightFair (New York, NY)
DISTRIBUTION (Marco Island, FL) Conf. (Austin, TX)
IEC Convention & Expo
(Denver)
ISSUE CLOSE 12/18/2020 2/25/2021 4/22/2021 6/23/2021 8/25/2021 10/26/2021
MATERIALS DUE 12/29/2020 3/4/2021 4/29/2021 6/30/2021 9/1/2021 11/2/2021
132021 DIGITAL EDITORIAL CALENDAR
JANUARY-FEBRUARY MARCH-APRIL MAY-JUNE JULY-AUGUST SEPTEMBER-OCTOBER NOVEMBER-DECEMBER
DIGITAL Big Green: Profiles of the Largest Head Start on 2021 EC&M's Top 50
10 Hot Local Metros 2020 National Factbook
ARTICLES Top Renewable Projects Electrical Distributors Market Planning Electrical Contractors
Where to Find Economic Succession Planning:
DIGITAL SPECIAL EW Editors' Picks: Merger & Acquisition Top 10 News Stories of
Product Launch Tips Data to Help Create Your Do's & Don't for a
REPORTS Top LED Products Update the Year
Own 2021 Forecast Successful Transition
NEW IN 2021!
EW ONLINE
ACADEMY EW ONLINE ACADEMY:
EW ONLINE ACADEMY: EW ONLINE ACADEMY: EW ONLINE ACADEMY: EW ONLINE ACADEMY: EW ONLINE ACADEMY:
ELECTRICAL 10 Tips for Selecting an
Marketing 101 Residential Market 101 Commercial Market 101 Industrial Market 101 25 Sure-Fire Sales Tips
MARKET BASICS ERP System
FOR NEW
EMPLOYEES
Today's Electrical
Today's Electrical
Economy
Today's Electrical Today's Electrical Economy Today's Electrical Today's Electrical
(Two Broadcasts
Economy Economy (Two Broadcasts Economy Economy
PODCASTS Per Month)
(Two Broadcasts (Two Broadcasts Per Month) (Two Broadcasts (Two Broadcasts
+ BONUS PODCAST
Per Month) Per Month) + BONUS PODCAST Per Month) Per Month)
Deeper Dive into EW's
Inside the Top 200
2022 Forecast
14PRINT ADVERTISING RATES | SPECS
Trim + 0.125 inch Bleed FOUR COLOR
DIMENSIONS (inches) Non Bleed* 1x 3x 7x
on all four sides* DISPLAY RATES
Spread 14.5 x 10 15.25 x 10.75* Spread $11,806 $11,408 $10,699
Page 7 x 10 7.75 x 10.75* Page $6,765 $6,570 $6,213
2/3 Page 4.5 x 9.75 * Ads with bleed – extend bleed
0.125 inches beyond the trim. 2/3 Page $5,504 $5,357 $5,090
1/2 Island 4.5 x 7.25
1/2 Island $5,337 $5,192 $4,940
1/2 Page H 7 x 4.625 * All live matter not intended to
1/2 Page V 3.375 x 9.75 bleed should be kept 0.25 inch 1/2 Page H or V $5,192 $5,066 $4,826
from trim. Spread ads should
1/3 Page Square 4.5 x 4.625 allow a total of 0.1875 inch 1/3 Page Square or V $4,575 $4,445 $4,254
1/3 Page V 2.3125 x 9.75 safety in gutter. 1/4 Page V $3,971 $3,890 $3,735
1/4 Page V 3.375 x 4.625
Cover Rates Inside Front Cover Inside Back Cover Back Cover
CLASSIFIED AD SPECS $11,005 $10,390 $11,656
1-Column 2-Column 3-Column Max Height
(inches)
2.0556 4.2778 6.5 8.667 Classifieds 1x 6x
Per Inch $160 $155
Print Production Manager: Gross Rates Apply: Gross rates based on number of insertions
Brenda Wiley within a 12 month period.
Electrical Wholesaling
bwiley@endeavorb2b.com
Printing Method: Web Offset
Cancellations: Cancellations must be submitted in writing and will not be accepted
after the published ad material deadline. Cover positions cannot be canceled. Verbal Publication Trim Size: 7.5 x 10.5 inches
cancellations will not be accepted.
Binding Method: Saddle-stitched
Multi-Page and Inserts: Contact Account Manager for Rates and Specifications
Send Print Ad Material to:
bwiley@endeavorb2b.com
15NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADS
Feature your high-performing content on our brand site through
native ad placements and benefit from our highly trafficked channels
that attract qualified professionals. Native ads are labeled as Sponsored
Content and sold on a CPM basis.
SPONSORED CONTENT
Your content in our channels. Sponsored Content native advertising
programs showcase your content in our channels, replicating form
and function and attracting users to quality content. Clearly labeled
as Sponsored Content and sold on a flat rate. Promotions include
one newsletter inclusion and two social posts. Article remains on site
indefinitely and reporting is provided at 30 days live.
CUSTOM SPONSORED CONTENT
Leverage our topic expertise and rely on a subject matter expert to
write content on your behalf. Clearly labeled as Sponsored Content and
sold on a flat rate. Promotions include one newsletter inclusion and two
social posts. Article remains on site indefinitely and reporting is provided
at 30 days live.
Contact your sales representative for pricing and specs.
VIEW ALL NATIVE PROGRAMS
16LEAD GENERATION
Solutions that Meet All Your Lead Needs
Our portfolio of modern marketing solutions provides Marketers with the resources and
solutions they need for meeting goals and delivering high-quality leads.
WEBINARS
Webinars continue to be a top performer for
p.18 Marketers, generating highly qualified leads and
helping to accelerate decision making. Our portfolio
of unique webinar options offers a variety of formats
to help you achieve your goals.
SHORT FORM CONTENT
These easy-to-execute content types deliver big
impact and help Marketers to efficiently create lead p.19
generation assets that can be promoted in a variety
of channels.
LONG FORM CONTENT
Complex decision making requires in-depth
content that addresses very specific needs.
p.20
Traditional white papers, eBooks and case studies are
CUSTOM effective lead generators and can be super charged
when paired with our new StoryDesign solution.
LEAD-GENERATION
PROGRAMS
Programs that are built to deliver high-quality p.21
leads by leveraging high-quality content,
exclusively branded environments and promotional
marketing to target audiences. Tap into our marketing IN-PERSON + VIRTUAL
and topic expertise to create a unique experience that
attracts and engages decision makers. EVENTS
Proven as one of the most effective strategies for
p.22 generating leads, in-person events are finding their
way back onto calendars. Create connections and
keep your marketing pipeline full with leads from our
industry-focused events.
17WEBINARS
Proven Formats that Generate Highly Qualified Leads
Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARS NEW! VIRTUAL WEBINAR
Position your company WEBCHATS ROUND EXECUTIVE
as an industry expert and
connect with prospects
Rethink traditional
hour-long webinars and
TABLE SUMMARY
who are seeking education Assemble your team of Gain greater return on
engage busy decision- topic experts and give your webinar investment
on a key topic or solution makers with 30 minutes of
to their challenge. Create users the opportunity by engaging leads
topic-based conversation to connect through a live immediately after your
powerful, engaging content and interactivity. This new,
that generates qualified leads streaming experience. event with this customer
video-based format features Perfect for delivering industry developed Executive
and allows you to connect your subject matter expert
with decision makers. know-how from a variety of Summary and series of three
providing powerful thought perspectives and helping emails to webinar registrants.
Includes: Promotional Program, leadership while generating professionals understand the
Full Contact Information, 2 Custom leads. Includes: 2 page Executive Summary,
Questions, Engagement Metrics
impact of industry trends. 3x Post Event Email Campaign,
Includes: Promotional Program, Full Includes: Promotional Program, Engagement Metrics
Contact Information, Engagement Full Contact Information, 2 Custom
Metrics Questions, Engagement Metrics
VIEW ALL WEBINARS
18SHORT FORM CONTENT
A Must-Have for Content Marketing Success
Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
brand as a source for helpful information.
ASK THE FAQ’S TOP TIPS INFOGRAPHICS
EXPERT
Shine a light on your in-house Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing audience
expertise and position your about a particular topic, issue or steps, with graphic design, that with one of the most popular
brand with thought leadership trend and convey your industry will help your audience better forms of content on the web
with this quick-hit asset built off expertise. Our proven format understand a topic or guide them today. Powerful for helping users
of an interview conducted by our creates high-quality content while toward a purchase decision. translate data into insights and
subject matter expert. requiring minimal deliverables from a great tool for increasing social
your product team. Includes: Content Development, Asset engagement and sharing.
Includes: Content Development, Asset Hosting, Promotional Program, Full Contact
Hosting, Promotional Program, Full Contact Information, 2 Custom Questions
Includes: Content Development, Asset Includes: Design Services and Basic
Information, 2 Custom Questions
Hosting, Promotional Program, Full Contact Promotional Program
Information, 2 Custom Questions
VIEW ALL SHORT FORM CONTENT
19LONG FORM CONTENT
Deliver Solutions for the Most Complex Challenges
Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIES
Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside
expand on research results or explain know-how through a fully designed perspective on your solutions.
a complex topic with a white paper eBook format. Leverage our existing Showcase success stories from real
hosted on our site. This content type is high-performing content to create a customers and deliver a authentic
useful for driving prospects through the collection of valuable evergreen articles representation of your solutions and
consideration phase and accelerating on a compelling topic that is relevant to challenges they can solve.
purchase decisions. audiences.
Includes: Content Development, Asset Hosting,
Includes: Content Development, Asset Hosting, Includes: Content Development, Asset Hosting, Promotional Program, Full Contact Information,
Promotional Program, Full Contact Information, Promotional Program, Full Contact Information, 2 Custom Questions
2 Custom Questions 2 Custom Questions
VIEW ALL LONG FORM CONTENT
20CUSTOM PROGRAMS
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum ROI and
high-quality leads. Promotional campaigns custom built to meet your objectives and exclusively
branded environments that showcase your best content.
AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that leverages unique
email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision making through an
immersive experience where prospects can self-educate, content binge and nurture themselves. Benefit from increased conver-
sion rates and more sales ready leads.
CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly relevant audienc-
es with interest in the topic. Registration is required to view the content and campaign report metrics are provided with full
contact information for each lead.
STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (WhitePaper, eBook or Webinar) to the
next level, hosting it surrounded by interactive graphics and video to deliver deep engagement from target audiences.
VIEW ALL CUSTOM LEAD GEN PROGRAMS
21ELEVATE YOUR POSITION
IN THE MARKET WHEN YOU
EXHIBIT AT FACILITIES EXPO
Facilities Expo offers five unique regional events in California, Oregon and Texas, which combine facilities engineering, MRO and
green building focuses and cater to a diverse audience of facilities managers, maintenance managers, and energy managers.
WHY EXHIBIT AT FACILITIES EXPO? WHO ATTENDS FACILITIES EXPO?
• Increase Exposure • Facilities Managers
• Generate Leads and Sales • Maintenance Managers PRODUCTS AND
• Unveil New Products
• Meet with Current and Prospective Clients
•
•
Energy Managers
Directors Of Public Works
SERVICES EXHIBITED
• Network with Exhibitors • Property Managers AT FACILITIES EXPO
• Stand Out From Your Competition • Purchasing Managers • Energy Management
• Owners/CEOs • Fluid Handling
ALL EXHIBITORS RECEIVE: • Utility Managers • HVAC
• Show Directory and Online Listing • Instruments and Controls
• Unlimitied Exhibitor Badges SPECIAL MANAGING GREEN • Predictive Maintenance
• Free Admission to Conference Sessions BUILDINGS SECTION • Electrical Systems
• Opportunity to purchase attendee list Managing Green Buildings is an important part of • Software
• Exclusive Marketing Opportunities Facilities Expo. The facilities engineers who attend the • Power Transmission
events want to be up to speed on products that can help • Safety
save energy and money, meet energy and environmental • Environmental Control
regulations, apply toward LEED certification and in some • Utilities
cases qualify them for utility rebates. The green features • Material Handling
of your product will get serious attention from attendees • Roofing
when you exhibit at Facilities Expo. • Lighting
• Water Systems
• Security
• Building Envelope
• Grounds Maintenance
• Renewable Energy
CONTACT US FOR MORE INFORMATION: Lisa Nagle | lnagle@facilitiesexpo.com | 408-829-5111
www.FacilitiesExpo.com
22MARKETING SERVICES
Solutions for helping marketers get it done
Our team of branding strategists, digital marketers and creative design experts help convert prospects into customers. Define
the uniqueness of your brand and audiences and watch your next campaign come to life.
CONTENT CREATION
Collaborate with our industry experts to create content that fills gaps in your
content marketing plan, addresses specific challenges or speaks on point to your
target personas. Leverage this high-quality content for a variety of program types and
market in your own channels.
CONTENT DESIGN DESIGN SERVICES
CREATION SERVICES Capture the attention of prospects and customers with professionally designed
HTML emails, digital ads and landing pages. Our in-house design services can help
Marketers create messaging that is on point and delivers results.
TRANSLATION WEBSITE
SERVICES DEVELOPMENT
SERVICES TRANSLATION SERVICES
Leverage our linguistic teams to provide accurate, compliant and engaging
information to your worldwide target audiences. Our portfolio of language
translation and localization services supports over 500 language combinations
ensuring that your messaging delivers the right words and cultural meaning.
WEBSITE DEVELOPMENT SERVICES
Update your website with a professional appearance, clear messaging and an
optimal user experience to help prospects and customers in their buying process.
Development scope will be based on your objective and all sites are built in mobile
responsive design with baseline SEO and analytics installation.
VIEW ALL MARKETING SERVICES
23VIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.
QUICKCHAT EXPLAINER IN-ARTICLE CUSTOM VIDEO
VIDEO VIDEO VIDEO PRODUCTION
Capture key insights from Break down complex topics Place your video message Take control of your video
your experts through these into simple and easy-to- directly within editorial content strategy, optimizing
10-15 minute editorially- digest animated videos that content on our website. the medium to best serve
driven video interviews that are 30-45 seconds long. This Served as a video ad type, your brand and your
help to deliver broader context alternative video type requires this solution delivers a marketing goals. Our team of
to the issues being covered. minimal deliverables from you, much higher than average production and design experts
Leverage our topic expertise, making for easy, cost effective click through rate and offers will consult with you to create
technology platform and production. Great for social engagement metrics to track video that reflects your brand,
light video editing to create a promotions. views. tells your story, and showcases
powerful video asset. your products and services.
VIEW ALL VIDEOSPECIAL OPPORTUNITIES
MARKETING PLANNING GUIDE EW’S TOP 200 LIST
Be an industry thought leader by sponsoring this sales tool that With an estimated $80 billion in North American sales, EW
provides industry professionals with an annual roundup of the estimates that full-line, specialty and hybrid distributors of electrical
key economic indicators that show the direction of the electrical supplies in the 2020 Top 200 controlled close to 70% of sales through
industry’s major markets. This exclusive sponsorship includes electrical distributors in North America. According to EW estimates,
branding, thought leadership and content creation services that will these 200 companies run at least 9,000 North American branches.
drive engagement and establish your brand as a market leader.
Contact your sales representative to learn more Contact your sales representative to learn more
ELECTRICAL PYRAMID ELECTRICAL MARKETING
POSTER Be an industry thought leader by sponsoring this sales tool that
provides industry professionals with an annual roundup of the key
Sponsor this valuable resource used by training directors,
economic indicators that show the direction of the electrical industry’s
distributors and manufacturers to educate and remind employees of
major markets. This exclusive sponsorship includes branding, thought
where their business fits into the global universe of distribution.
leadership and content creation services that will drive engagement
and establish your brand as a market leader.
Contact your sales representative to learn more Contact your sales representative to learn more
LEADERS IN ELECTRICAL SALARY SURVEY
MANUFACTURING GUIDE SPECIAL REPORT
This useful guide functions as a reference source for buyers Sponsor the first-ever Electrical Wholesaling Salary Survey. This
and specifiers of electrical products and systems. Published in special report will include participation from a variety of job titles/
December and distributed at all major trade shows and industry positions at electrical wholesalers/distributors across the U.S.
events throughout the year, and digitally sent to our large subscriber
base, this guide reaches electrical engineering firms and electrical
contractors.
Contact your sales representative to learn more Contact your sales representative to learn more
25CONTACTS
SALES CONTACTS
WEST – ACCOUNT EXECUTIVE VICE PRESIDENT, BUILDINGS & CONSTRUCTION GROUP
James Carahalios Mike Hellmann
303-697-1701 | jcarahalios@endeavorb2b.com 978-289-0098 | mhellmann@endeavorb2b.com
NORTHEAST – ACCOUNT EXECUTIVE PRINT PRODUCTION
David Sevin Brenda Wiley
401-246-1903 | dsevin@endeavorb2b.com bwiley@endeavorb2b.com
MIDWEST/SOUTHEAST ACCOUNT EXECUTIVE ONLINE AD OPERATIONS
Jay Thompson webtraffic@endeavorb2b.com
913-707-0468 | jthompson@endeavorb2b.com
ACCOUNT MANAGER
Steve Suarez
816-588-7372 | ssuarez@endeavorb2b.com BRAND RESOURCES
BRAND WEBSITE: ewweb.com
MARKETING WEBSITE: buildings.endeavorb2b.com
FACEBOOK: facebook.com/elecwholesalingmag
LINKEDIN: linkedin.com/groups/2187051
TWITTER: twitter.com/ElecWholesaling
CONTACT OUR SALES REPRESENTATIVES TO DISCUSS YOUR MARKETING PLANS
26You can also read
