MEDIA KIT 2022 - Endeavor Buildings & Construction
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| MEDIA KIT 2022 AUDIENCE | MARKETING SOLUTIONS | DIGITAL ADS | NEWSLETTERS | CONTENT CALENDAR | SPECS | SALES
AUDIENCE INSIGHTS
HPAC Engineering drives mechanical and building systems innovation by providing expertise and insight into the latest products,
solutions and technologies being used in commercial, industrial and institutional buildings. Our trusted content attracts and
engages an audience of professionals responsible for designing, specifying, operating and maintaining HVAC, plumbing/piping,
and building automation/control systems.
REACH DECISION MAKERS
107,797 98%
of audience are
engineering professionals
and management
Average Monthly Reach
INVOLVEMENT IN MECHANICAL
& BUILDING SYSTEMS
PRIMARY BUSINESS*
*Survey of HPAC print audience April 2021 Specify, design, recommend
and/or select the components
Consulting Engineering Firm 59.78%
Own, operate and/or purchase
40.08% 13.69%
Involved in both selections above
In-House Engineering
23.85%
97% of the HPAC audience is involved in the design, operation,
24.05% or purchase of Mechanical and Building systems
Design/Build or Mechanical Contractor Firm
COMPANIES THAT ENGAGE
14.77%
Engineering/Construction Firm
8.02%
The Audience Engagement Report provides an integrated view of the HPAC Engineering community. The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW THE MOST RECENT AUDIENCE ENGAGEMENT REPORT
2
AUDIENCE ENGAGEMENT
27,676 22,260 56,220
Average Monthly Sessions Average Unique Monthly Visitors Average Monthly Page Views
2,016 253 3,302
Facebook LinkedIn Twitter
ENEWSLETTERS SUBSCRIBE TO
68.9%
Desktop Visitors Average Monthly 38,486 eNewsletter Reach
MAGAZINE
31.1% 30.39% Avg Total Open Rate
36,067
s 10.7% vs Monthly Average for
Mobile Visitors Average Monthly Previous 6 Months
2.34% Avg Total CTR
162 HPAC Engineering
s 14.0% vs Monthly Average for
Avg Monthly New Site Registrations Previous 6 Months
s 41.0% vs Monthly Average for Previous 6 Months Magazine Subscribers
VIEW THE MOST RECENT AUDIENCE ENGAGEMENT REPORT 3
PRINT SUBSCRIBERS
QUALIFIED CIRCULATION BY ISSUE SUBSCRIBERS BY REGION
in the last 6 months U.S. REGION BREAKOUT OF MAGAZINE SUBSCRIBERS
Total
2021 issues Print Digital Both
Qualified
January/
27,068 8,519 435 36,022
3,960
February
7,687
March/April 27,163 8,441 434 36,038 2,107 9,103
May/June 27,088 8,498 464 36,050
Total Qualified
27,106 8,486 444 36,037
Circulation
8,278
Total
Qualified
Total
Qualified
Total
Total Total
2,905
Both Qualified
Non-Paid Non-Paid Paid Subscribers
Non-Paid
Print Digital
Average 122
for
27,010 8,486 444 35,940 127 36,067
6-month
period
VIEW THE MOST RECENT AUDIENCE ENGAGEMENT REPORT 4
MEET THE INFLUENCERS
EDITORS
TECHNICAL &
EDITORIAL
EXPERTISE
Delivering technical and editorial
development expertise that ensures
content is accurate, engaging and focused
on the topics that professionals need to
know in today’s rapidly changing business
environment.
Editor-in-Chief Group Editorial Director
ROB MCMANAMY MIKE EBY
rmcmanamy@endeavorb2b.com meby@endeavorb2b.com
ADVISORY BOARD IDEATION &
DEVELOPMENT
Collaborate with our topic experts to
WILLIAM G. ACKER KENNETH M. ELOVITZ, PE, ESQ. J. JAY SANTOS, PE
develop topics that will attract target
Acker & Associates Energy Economics, Inc. Facility Dynamics Engineering audiences, validate market perceptions
WILLIAM P. BAHNFLETH, PHD, PE THOMAS HARTMAN, PE ANDREW J. STREIFEL, MPH and ensure content marketing success.
The Pennsylvania State University The Hartman Co. University of Minnesota
DAVID W. BEARG, PE ASIF KADIANI, PE, CEM JAMES P. WALTZ, PE, CEM, ACFE
Life Energy Associates Hanson Professional Services, Inc. Energy Resource Associates, Inc.
DON BEATY, PE, ASHRAE JOHN H. KLOTE, PE MICHAEL K. WEST, PHD, PE
DLB Associates Consulting Engineers Smoke Control Expert ClimaTek HVAC LLC
LAWRENCE (LARRY) CLARK, VALENTINE A. LEHR, PE, ASHRAE RON WILKINSON, PE, LEED AP DATA & INSIGHTS
LEED AP O+M Lehr Consultants International Wilkinson Commissioning Deep industry knowledge paired with
Sustainable Performance Solutions Management data and insights from analytic tools
MARK S. LENTZ, PE
LLC provides us the ability to leverage metrics
Lentz Engineering Associates, Inc. GERALD J. WILLIAMS, PE, LEED AP
for content decision making and deliver the
PETER D’ANTONIO, PE, CEM, 8760 Engineering LLC right content, in the right channel, to the
JOEL N. ORR, PHD
LEED AP
Orr Associates International right audience, at the right time.
PCD Engineering Inc.
5
FOCUSED CONTENT
MARKETS SERVED TECHNOLOGY UPDATES WORKFORCE DEVELOPMENT
• Commercial – Offices / Retail / Sports Facilities • Remote Monitoring • Next-Gen Recruitment / Worker Shortages
• Education – Colleges / Universities / K-12 • Data Analytics • Online/Virtual Training
• Healthcare – Hospitals / Laboratories • Smart Buildings (Automation Controls) • Jobsite Safety
• Industrial – Manufacturing / Warehouses • Building Information Modeling (BIM) • Smart Tools
• Government Buildings • Cybersecurity • People Profiles – industry movers and shakers
• Data Centers • Fire / Life Safety • Productivity Research
• VR and AR as Design Aids
SUSTAINABILITY ACTIVITIES PRODUCTS UPDATES
• Occupant Health & Safety • Air-Handling Units
• Alternative Energy Options • Boilers
• Energy Efficiency • Chillers
• Net-Zero Energy Buildings • Meters and Sensors
• Evaporative Cooling • Motors and Drives
• Non-potable Water Reuse • Fans & Blowers / Ventilation Equipment
• Green-building • Piping, Valves & Fittings
• Well-building • Pumps & Circulators
• IAQ Equipment
• Thermostats / Controllers
• Water Heating Equipment
• Engineering Software & Apps
62022 PRINT EDITORIAL CALENDAR
JANUARY - FEBRUARY MARCH - APRIL MAY - JUNE
Mechanical
Advancements in
AHR Expo: Engineering Leaders AHR Expo: Boiler 2022: Boiler 2022:
Water Filtration &
Education Preview Share 2022 Design Post-Show Report Education Preview Post-Show Report
SPECIAL REPORTS / Treatment
Trends
FEATURE ARTICLES /
CASE STUDIES Manufacturers'
Design & Construction Institutional Air Addressing Drainage Commercial Air
Outlook: What's New, Building
Forecast: Disinfection & Problems in Flood Disinfection &
What's Next on the Controls & Software
The Year Ahead Ventilation Zones Ventilation
Technology Front
BOILER SYSTEMS
Monthly special section dedicated to the design, installation, operation, maintenance and commissioning of steam and hot water systems.
ENGINEERING
AHR Expo: Boiler 2022:
AHR Expo: Boiler 2022: NFPA Conf. & Expo:
Best of Show Product Best of Show
New Product Preview New Product Preview New Product Preview
Round Up Product Round Up
UV / Germicidal Sprinkler System
Storage Tanks Circulators Plumbing Fixtures Boilers
Equipment Equipment
NEW PRODUCTS
Water Heating Water Meters &
/ TECHNOLOGY IAQ Equipment Furnaces Water Heaters Pipes & Fittings
Equipment Monitors
UPDATES
Fans & Blowers
Ducted Products & Thermostats /
Heat Pumps Air-Handling Units / Ventilation Sensors & Alarms
Systems Controllers
Equipment
Piping, Valves & Humidifiers/
Drives & Motors Diffusers / Grilles Pumps & Circulators Rooftop Systems
Fittings Dehumidifiers
Bonus 1/4-page Marketplace Ad*
VALUE ADD
*1/2-PAGE OR LARGER Bonus Listing in Product E-newsletter*
ADVERTISER
FREE BONUS PAGE FOR FULL PAGE
ADVERTISERS
AHR Expo (Las Vegas)
Boiler 2022 - ABMA Boiler Technology
BONUS DISTRIBUTION NFPA Conf. & Expo (Boston)
Conf. & Expo (Dallas)
MCAA Conv. & Expo (San Diego)
ISSUE CLOSING DATE 1/5/22 3/3/22 5/11/22
MATERIALS DUE DATE 1/13/22 3/11/22 5/19/22
72022 PRINT EDITORIAL CALENDAR
JULY - AUGUST SEPTEMBER - OCTOBER NOVEMBER - DECEMBER
Latest in BIM, CAD,
NFPA Conf. & Expo: ASPE Conv. & Expo: Refrigerants ASPE Conv. & Expo: Building
AR/VR Technology
SPECIAL REPORTS / Post Show Report Education Preview Update Post Show Report Resiliency
Use
FEATURE ARTICLES /
CASE STUDIES Retail Air National Update How Has the
District Energy Water Quality & Building Energy
Disinfection & on Lead Pipe Pandemic Changed
Systems Safety Efficiency
Ventilation Replacements IAQ?
BOILER SYSTEMS
Monthly special section dedicated to the design, installation, operation, maintenance and commissioning of steam and hot water systems.
ENGINEERING
Learnings from Flush Valves
NFPA Conf. & Expo: ASPE Conv. & Expo:
the AIA National ASPE Conv. & Expo: Highlights from
Best of Show Best of Show
Conference on New Product Preview PHCC Connect Storage Tanks
Product Round Up Product Round Up
Architecture
Fire Protection Touchless Water
Valves & Fittings Pumps & Circulators Water Heaters Meters & Monitors
Equipment Fixtures/Equipment
NEW PRODUCTS
/ TECHNOLOGY Ductless Products &
Split Systems IAQ Equipment Heat Exchangers Boilers Regulators
UPDATES Systems
Engineering
Dampers & Louvers Unitary Equipment VRF Equipment Drives & Motors Chillers
Software & Apps
Fans & Blowers
Water Heating Pipe/Duct Insulation
Plumbing & Piping Evaporative Coolers Manifolds / Ventilation
Equipment & Sealants
Equipment
Bonus 1/4-page Marketplace Ad*
VALUE ADD *1/2-
Bonus Listing in Product E-newsletter*
PAGE OR LARGER
ADVERTISER
FREE BONUS PAGE FOR FULL PAGE
ADVERTISERS
BONUS DISTRIBUTION ASPE Convention & Expo (Indianapolis, IN) PMI22 Conference (TBA)
ISSUE CLOSING DATE 6/29/22 8/31/22 11/1/22
MATERIALS DUE DATE 7/8/22 9/9/22 11/9/22
8PRINT ADVERTISING RATES | SPECS
4-COLOR DISPLAY RATES 1x 3x 6x Trim (please extend bleed
Page $7,488 $7,362 $7,246 DIMENSIONS (inches) Non Bleed* .125" beyond trim size, all
edges)*
2/3 Page $5,876 $5,722 $5,539
Spread 14.5 x 10 15 x 10.5*
1/2 Island $5,539 $5,336 $5,182
Page 7 x 10 7.5 x 10.5*
1/2 Page $4,632 $4,497 $4,313
2/3 Page 4.5 x 9.75
1/3 Page $3,454 $3,329 $3,233 * Ads with bleed: extend bleed
1/2 Island 4.5 x 7.25 .125” beyond the trim, all edges
1/4 Page $2,586 $2,489 $2,412
1/2 Page H 7 x 4.625
* All live matter not intended to
1/2 Page V 3.375 x 9.75 bleed should be kept 0.25 inch
1/3 Page Square 4.5 x 4.625 from trim. Spread ads should
Cover Rates Inside Front Cover Inside Back Cover Back Cover allow a total of 0.1875 inch
1/3 Page V 2.3125 x 9.75 safety in gutter.
$12,680 $12,680 $14,700
1/4 Page V 3.375 x 4.625
NON-DISPLAY ADVERTISING 1x 6x Marketplace Specs (inches)
Marketplace $1,330 $1,255 3.375 x 4.625
Classifieds 1x 6x Classified Ad Specs
1-Column 2-Column 3-Column Max Height
Per Inch $270 $260 (inches)
Per line (10 line min) $28 $26 2 4.27 6.5 9
Print Production Manager: Gross Rates Apply: Gross rates based on number
Deanna O’Byrne of insertions within a 12-month period.
dobyrne@endeavorb2b.com
Printing Method: Web Offset
Cancellations: Cancellations must be submitted
in writing and will not be accepted after the Publication Trim Size: 7.5" x 10.5"
published ad material deadline. Cover positions
cannot be canceled. Verbal cancellations will Binding Method: Saddle-Stitched
not be accepted.
Send Print Advertising Submission to:
Multi-Page and Inserts: Contact Account dobyrne@endeavorb2b.com
Manager for Rates and Specifications
9DIGITAL ADVERTISING
Advertising that Reaches Decision Makers in the Moment
Showcase your brand to highly targeted audiences in popular channels with our portfolio of display and rich media banners.
DISPLAY BANNERS CATEGORY SPONSORSHIPS
Banners appear on the home page and article pages. Standard display banners appear on Finding all of the information on the hottest mechanical
desktop, tablet and mobile. engineering topics has never been easier. You can be the sole
owner of all regular advertising real estate in a content category,
Ad Type Ad Size Rate positioning your brand alongside specific, relevant content.
Leaderboard 728x90 & 320x50* $65 CPM
NEW FOR 2022: Sponsorship includes regular 728x90 and 300x250
Rectangle** 300x250 $65 CPM banners on the category pages. Sponsors also receive the premium
Sticky Leaderboard, as well as the option to include a premium Site
Half Page** 300x600 $75 CPM
Skin on all category pages to add even more impact!
Sticky Leaderboard 970x90, 728x90 & 320x50* $215 CPM $4,025-$9,200 Flat Rate/Monthly
Billboard 970x250 & 300x250* $80 CPM CATEGORY TOPICS CURRENTLY INCLUDE:
970x90, 970x415; 728x90, 728x415; 320x50, • Heating • Building Automation
Pushdown $80 CPM
320x415* • Ventilation • Piping/Pumping
$3,500 • Air Conditioning/Cooling • Members Only
Welcome ad 640x480 & 300x416 or 300x250*
Flat Rate/weekly
$4,750
Site skin Two 160x800 column ads
Flat Rate/weekly
Additional Display Products Available including In-Banner Video,
Contact Rep for WEBSITE SPECIFICATIONS:
Specifications and
In-Article Video, Native Ad, and Native Articles Click here for specs
Pricing
*
Please provide all sizes listed.
**
Expanding Options Available for Additional Cost Materials due:
Seven business days prior to publication.
Send Website Banner Ads To:
webtraffic@endeavorb2b.com
Check out our advertiser site for more information:
buildings.endeavorb2b.com/hpac
VIEW FULL SPECIFICATIONS
10NATIVE ADVERTISING
Replicating Form and Function to Gain Views for Your Content
Establish credibility, gain views and drive traffic to your website or landing pages with native advertising.
NATIVE ADS
Feature your high-performing content on our brand site through
native ad placements and benefit from our highly trafficked channels
that attract qualified professionals. Native ads are labeled as Sponsored
Content and sold on a CPM basis.
SPONSORED CONTENT
BASIC NATIVE
Your content in our channels. Sponsored Content native advertising
programs showcase your content in our channels, replicating form
and function and attracting users to quality content. Clearly labeled
as Sponsored Content and sold on a flat rate. Promotions include
one newsletter inclusion and two social posts. Article remains on site
indefinitely and reporting is provided at 30 days live.
SPONSORED CONTENT
CUSTOM NATIVE
Leverage our topic expertise and rely on a subject matter expert to
write content on your behalf. Clearly labeled as Sponsored Content and
sold on a flat rate. Promotions include one newsletter inclusion and two
social posts. Article remains on site indefinitely and reporting is provided
at 30 days live.
Contact your sales representative for pricing and specs.
VIEW NATIVE PROGRAM SOLUTIONS 11NEWSLETTERS
Established Frequency, Trusted Content and Engaged Audiences
Share your message within a relevant and responsive environment designed to deliver engagement and traffic.
FASTRACK MORE INFO:
Bringing you up to speed on the latest developments in the HVACR industry, including: updates on codes and standards that impact the Formats Currently Accepted:
design and operation of mechanical systems; news of mergers, acquisitions, and personnel changes that alter the competitive landscape; JPG, PNG
and the availability of resources that better inform the decisions buildings professionals make every day. Weekly
STATS: NET PER ISSUE: Dimensions/File Sizes:
Subscribers.............................................. 19,497 Position 1 & 2........................................... $1,600 300x250px image. Max file size
Avg Total Open Rate................................ 28.62% Positions 3 thru 5..................................... $1,475 50KB AND Required: Headline:
40-Character Max including
spaces + Body Copy: 250
characters including spaces
Max + One click-through URL
PRODUCT SPOTLIGHT link.
3rd-Party Ads:
Featuring the latest products and solutions being offered in the HVACR engineering industry. Monthly No 3rd party tags or impression
trackers for newsletters.
STATS: NET PER ISSUE: We will accept a click tracker
Subscribers.............................................. 15,046 Position 1................................................. $1,600 embedded in the URL.
Avg Total Open Rate................................ 30.16% Positions 2 thru 10.................................... $1,475
Materials due:
Seven business days prior to
publication.
Send Newsletter Banner Ads:
FACILITIES FOCUS
webtraffic@endeavorb2b.com
Delivering critical know how on solutions, products and best practices for managing facilities and buildings efficiently. Topics covered
include energy management, security, mechanical systems, lighting, IAQ and design considerations. Twice-a-month
STATS: NET PER ISSUE:
Subscribers................................................ 9,116 Position 1 (670x90)................................... $1,200 300x250
Avg Total Open Rate................................ 29.62% Positions 2 & 3 (300x250).......................... $1,050
The data provided within is obtained via internal and third party sources, including Google Analytics, Oracle Cloud-Eloqua, and Omeda.
VIEW NEWSLETTER SAMPLES
12MARKETING SOLUTIONS GUIDE
Our portfolio of media and advertising • RESEARCH
solutions are built to leverage trusted content • ADVERTISING
and high-performing channels. The result is • CONTENT MARKETING
successful campaigns that drive conversion for • LEAD GENERATION
• DIRECT MARKETING
marketers through intelligence gathering, content • VIDEO
development, interactive storytelling, targeted • EVENTS
campaigns and lead generation.
13RESEARCH
Start with Insights to Guide your Marketing Strategy
Rely on our research development and data analysis expertise to ensure your program delivers meaningful and relevant insights.
Subject matter experts help guide thought leadership topics and ensure statistically valid results from target audiences.
INDUSTRY STATE OF THE BRAND VIRTUAL
INSIGHTS MARKET PERCEPTION FOCUS GROUPS
Leverage research as a lead Develop thought leadership Better understand how Narrow the gap with
generator by providing your and generate high-quality decision-making professionals customers and target markets
audience with research- leads with this market-facing perceive your brand, products using qualitative marketing
backed data on hot-button research report that will help your or solutions. Gauge purchase research that offers a powerful
issues. Measure pain points, target audience understand the intent and deliver insights into the feedback loop. Led by a trained
organizational impact and future forces at play and gain insights for positioning of your brand among moderator, these structured
outlooks on specific topics, use smart decision-making. your competitors so you can take discussion sessions stimulate
data points to drive your content your marketing strategy to the next lively group discussions and
marketing strategy. level. prompt respondents to share
experiences.
CUSTOM RESEARCH Contact your sales representative for more information.
VIEW RESEARCH SOLUTIONS
14CONTENT MARKETING &
LEAD GENERATION
Drive Engagement and Build Credibility with Quality Content
Engage target audiences with content that tells your story, addresses challenges and offers insight. Partner with
us to ensure the right content is in front of the right audience and benefit from high quality lead generation.
STRATEGY & PLANNING CONTENT CREATION LEAD GENERATION
Cohesive, relevant, and masterfully Leveraging in depth analytics and Generating high-quality leads requires
designed content marketing programs tapping into subject matter experts understanding the priorities of target
have powerful impact. Our team of ensures that the content we create audiences and expertise in successful
content, marketing, and digital experts gets noticed. Our portfolio of solutions marketing strategies. Our team is
know our industries and understand offers short and long form content passionate about the markets we serve,
the trends; we craft programs that drive types, all backed by stellar marketing has deep understanding about the trends
engagement with your target markets and and design support. We help marketers that are shaping the future and leverages
deliver on time and to goal. efficiently create lead generation assets behavioral data to deliver successful
that can be promoted to our audiences programs that meet goals.
and in brand channels.
VIEW CONTENT MARKETING & LEAD GENERATION SOLUTIONS
15SHORT FORM CONTENT
A Must-Have for Content Marketing Success
Easy-to-execute content types, condensed deliverables and design services make short form content a go-to for savvy
marketers. Promotional campaigns that engage busy decision makers, delivering the highlights while positioning your
brand as a source for helpful information.
ASK THE FAQ’S TOP TIPS INFOGRAPHICS
EXPERT
Shine a light on your in- Answer common questions Feature 5 to 10 brief tips or Draw a wider viewing
house expertise and position about a particular topic, steps, with graphic design, that audience with one of the most
your brand with thought issue or trend and convey will help your audience better popular forms of content on
leadership with this quick-hit your industry expertise. Our understand a topic or guide them the web today. Powerful for
asset built off of an interview proven format creates high- toward a purchase decision. helping users translate data
conducted by our subject quality content while requiring into insights and a great tool for
matter expert. minimal deliverables from your increasing social engagement
product team. and sharing.
VIEW SHORT FORM CONTENT SOLUTIONS
16LONG FORM CONTENT
Deliver Solutions for the Most Complex Challenges
Complex topics require long form content that addresses very specific needs to help accelerate decision making. Promotional
campaigns built to target decision makers and influencers leverage our 1st party data and insights.
WHITE PAPERS EBOOKS CASE STUDIES
Introduce emerging technologies, Help solve problems and deliver Bring to the forefront an outside
expand on research results or know-how through a fully perspective on your solutions.
explain a complex topic with a designed eBook format. Leverage Showcase success stories from real
white paper hosted on our site. This our existing high-performing content customers and deliver an authentic
content type is useful for driving to create a collection of valuable representation of your solutions and
prospects through the consideration evergreen articles on a compelling challenges they can solve.
phase and accelerating purchase topic that is relevant to audiences.
decisions.
VIEW LONG FORM CONTENT SOLUTIONS
17VIDEO
Creative Solutions for Video at any Budget
Rely on our technology platforms, proven techniques and design skills to create video that gets views. Choose from a variety
of formats that are designed to meet your goals and suitable for multi-channel content strategy.
QUICKCHAT VIDEO PRODUCT & SOLUTION VIDEO
Capture key insights from your experts through Deliver a quick and engaging perspective on
these 10-15 minute editorially-driven video your product or solution’s key attributes and the
interviews that help to deliver broader context to the challenges it helps address. Collaborate with our
issues being covered. Leverage our topic expertise, experienced video producers to create high-impact
technology platform and light video editing to create a product videos and images that enhance your product
powerful video asset. launch and sales strategy.
EXPLAINER VIDEO CUSTOM VIDEO PRODUCTION
Break down complex topics into simple and easy- Take control of your video content strategy,
to-digest animated videos that are 30-45 seconds optimizing the medium to best serve your brand
long. This alternative video type requires minimal and your marketing goals. Our team of production
deliverables from you, making for easy, cost effective and design experts will consult with you to create video
production. Great for social promotions. that reflects your brand, tells your story, and showcases
your products and services.
VIEW VIDEO SOLUTIONSCUSTOM LEAD GEN
Lead Generation Programs Built for Your Goals
Programs that are the perfect combination of push and pull marketing to ensure maximum
ROI and high-quality leads. Promotional campaigns custom built to meet your objectives and
exclusively branded environments that showcase your best content.
CONTENT SYNDICATION PROGRAMS
Syndicate your valuable thought leadership content across our brand channels and reach highly
relevant audiences with interest in the topic. Registration is required to view the content and campaign
report metrics are provided with full contact information for each lead.
AMPLIFY
Accelerate the decision-making process and guide prospects with this 3 step lead nurturing program that
leverages unique email promotions and landing pages to engage an audience based on your specific criteria.
CONTENT ENGAGEMENT CENTERS
Aggregate your premium content and lead gen assets into a digital hub designed to accelerate decision
making through an immersive experience where prospects can self-educate, content binge and nurture
themselves. Benefit from increased conversion rates and more sales ready leads.
STORYDESIGN
Tell your story with a visual approach and take your in-depth content marketing asset (White Paper, eBook or
Webinar) to the next level, hosting it surrounded by interactive graphics and video to deliver deep engagement
from target audiences.
VIEW CUSTOM LEAD GEN SOLUTIONS
19WEBINARS
Proven Formats that Generate Highly Qualified Leads
Unique formats, subject matter experts and engaged audiences that are looking for answers to their biggest challenges.
Promotional campaigns target the audience you want and engagement metrics help you score leads.
WEBINARS WEBCHATS VIRTUAL WEBINAR
Position your company Rethink traditional ROUND EXECUTIVE
as an industry expert
and connect with
hour-long webinars
and engage busy
TABLE SUMMARY
Assemble your team of Gain greater return
prospects who are seeking decisionmakers with
topic experts and give on your webinar
education on a key topic or 30 minutes of topic-
users the opportunity investment by engaging
solution to their challenge. based conversation
to connect through a live leads immediately
Create powerful, engaging and interactivity.
streaming experience. after your event with this
content that generates This new, video-based
Perfect for delivering customer developed
qualified leads and allows format features your
industry know-how from Executive Summary and
you to connect with subject matter expert
a variety of perspectives series of three emails to
decision makers. generating powerful
and helping professionals webinar registrants.
Includes: Promotional Program, thought leadership while
understand the impact of Includes: 2 page Executive Summary,
Lead Information, 2 Custom generating leads.
industry trends. 3x Post Event Email Campaign,
Questions, Engagement Metrics Engagement Metrics
Includes: Promotional Program, Lead
Includes: Promotions of two Information, 2 Custom Questions,
dedicated emails to audience Engagement Metrics
size of 10,000, Lead Information,
1 Custom Question, Engagement
Metrics
VIEW WEBINAR SOLUTIONS
20VIRTUAL EVENT SERVICES
Reimagine Your Virtual Event Strategy
The secret is out — digital marketers have discovered the power of virtual events & online learning as an opportunity to con-
nect, engage and attract customers. Unfortunately, creating an immersive virtual event experience that delivers quality leads
and insightful engagements is not as easy as it seems. That is where we can help! Our virtual events team has produced 60+
virtual events, ranging from 2-hour roundtables to 5-day conference events. We are going beyond the standard “virtual trade
show floor” that you have seen for over a decade and focusing on immersive experiences, that deliver meaningful networking
and content experiences.
CONSULTING SPEAKER MANAGEMENT
Our virtual event playbook & experienced Let us you organize and coordinate speaker
team helps you kick off your virtual event at materials, dress rehearsals and recording of
faster pace to ensure you have built a solid sessions. Additional options for recruitment
concept to meet your KPIs. of speakers or editorial moderation.
PLATFORM SELECTION PRODUCTION & REPORTING
With hundreds of event platforms, how do Watch your event come to life when
you know which one to choose? Good news production team builds and updates the new
we already vetted multiple platforms to event platform. Based on predetermined
help you select the right one that creates an metrics we will build out a lead report and
unique user engagement experience and overall event performance overview.
meets your business needs.
PROJECT MANAGEMENT MARKETING
Did you know the average time it takes for Utilizing our database with demographic and
develop 2-day virtual events is over 350 behavioral data; we will create a marketing
hours? Let us help your company mange the plan to assist with your attendee promotional
day-to-day logistics to ensure event deadlines efforts. Plans can include targeted email,
are met. online, social and print marketing.
VIEW VIRTUAL EVENT SERVICES
21DIRECT & TARGETED MARKETING
Leverage our First-Party Data Through Direct & Targeted Marketing
Target prospects or customers with highly effective campaigns that zero in on decision makers and keep you top of mind.
Leverage our brand list or tap into Endeavor’s database of over 9 million professionals all with first-party data insights.
THIRD PARTY EMAILS AUDIENCE EXTENSION
Using our first-party data and insights Partner with our team of engagement marketers and data
we reach your targeted audience through analysts to build custom campaigns that will target business
personalized emails. Our team of direct decision makers in our in-house channels and extended
marketing experts will set up and deploy networks based on your criteria.
HTML email that attracts decision makers. Full
reporting metrics provided. Privacy compliant. WEBSITES & MOBILE
Leverage our 1st party data and create campaigns targeting
the business decision makers who match your criteria on websites
and social ONLY to those who fit your targeted profile.
PROGRAMMATIC Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
GUARANTEED
Programmatic Guaranteed deals provide
you with an automated buying solution
SOCIAL
Drive higher CTR% and conversions using Facebook, Instagram
to place your display banner ads on our
and LinkedIn. We’ll manage your campaign using your banner,
sites. Programmatic Guaranteed deals allow
video and native ads and create targets based on our first party data.
you to execute your campaign directly with
Includes: Banner, Native, and Video Pre-Roll on Professional Websites & Mobile.
us, while eliminating the manual process of
sending us your creative, troubleshooting any
discrepancies, giving you piece of mind that
your ads will display to your target audience
CONNECTED TV (CTV)
Target and deliver your :15 or :30 second video on connected
and removes the hassle of dealing with TVs and streaming apps using our B2B IP targeting methods and
multiple invoices. validated data sources.
Includes: Video Placement only
VIEW DIRECT & TARGETED MARKETING SOLUTIONS
22ELEVATE YOUR POSITION AND
CONNECT IN THE MARKET WHEN
YOU EXHIBIT AT FACILITIES EXPO
Facilities Expo offers five unique regional events in California, Oregon and Texas, which
combine facilities engineering, MRO and green building focuses and cater to a diverse PRODUCTS AND SERVICES
audience of facilities managers, maintenance managers, and energy managers. EXHIBITED AT FACILITIES EXPO
• Energy Management • Environmental Control
WHY EXHIBIT AT FACILITIES EXPO? • Fluid Handling
• HVAC
• Utilities
• Material Handling
• Increase Exposure • Meet with Current and Prospective Clients
• Instruments and • Roofing
• Generate Leads and Sales • Network with Exhibitors
Controls • Lighting
• Unveil New Products • Stand Out From Your Competition
• Predictive Maintenance • Water Systems
• Electrical Systems • Security
ALL EXHIBITORS RECEIVE: • Software • Building Envelope
• Show Directory and Online Listing • Opportunity to purchase attendee list
• Power Transmission • Grounds Maintenance
• Unlimitied Exhibitor Badges • Exclusive Marketing Opportunities
• Safety • Renewable Energy
• Free Admission to Conference Sessions
WHO ATTENDS FACILITIES EXPO?
• Facilities Managers • Property Managers
• Maintenance Managers • Purchasing Managers
• Energy Managers • Owners/CEOs
• Directors Of Public Works • Utility Managers
SPECIAL MANAGING GREEN BUILDINGS SECTION
Managing Green Buildings is an important part of Facilities Expo. The facilities engineers who attend the events want
to be up to speed on products that can help save energy and money, meet energy and environmental regulations,
apply toward LEED certification and in some cases qualify them for utility rebates. The green features of your product
will get serious attention from attendees when you exhibit at Facilities Expo.
CONTACT US FOR MORE INFORMATION:
Lisa Nagle | lnagle@facilitiesexpo.com | 408-829-5111
www.FacilitiesExpo.com
23ADDITIONAL OPPORTUNITIES
LEADERS IN HVACR/ HVACR & PLUMBING
HYDRONICS GUIDE VIDEO SHOWCASE
This useful guide functions as a reference source for buyers and specifiers The HVACR & Plumbing Video Showcase aggregates the latest product
of mechanical and plumbing systems equipment, components, products and solution demo videos into one place. Discover emerging trends, new
and services. Distributed at all major trade shows and industry events technologies, and content from leading manufacturers to answer your
throughout the year, and digitally sent to our large subscriber base, this product and solution questions.
guide reaches HVACR, plumbing, hydronic heating, engineering firms and Learn More
mechanical contracting businesses.
Learn More
SALARY SURVEY
SPECIAL REPORT
Sponsor the first-ever HPAC Engineering Salary Survey. This special
report will include participation from a variety of job titles/positions at
mechanical engineering firms across the U.S.
Contact your Sales Representative to Learn More
24CONTACTS
SALES CONTACTS
ACCOUNT MANAGER – EAST & NORTHEAST VICE PRESIDENT, BUILDINGS & CONSTRUCTION GROUP
Brian Sack Mike Hellmann
732-629-1949 | bsack@endeavorb2b.com 978-289-0098 | mhellmann@endeavorb2b.com
ACCOUNT MANAGER –SOUTH & WEST SENIOR PRODUCTION OPERATIONS MANAGER
Randy Jeter Greg Araujo
512-263-7280 | rjeter@endeavorb2b.com garaujo@endeavorb2b.com
ACCOUNT MANAGER–MIDWEST ONLINE AD OPERATIONS
Bill Boyadjis webtraffic@endeavorb2b.com
973-829-0648 | bboyadjis@endeavorb2b.com
ACCOUNT MANAGER
Steve Suarez
941-259-0867 | ssuarez@endeavorb2b.com BRAND RESOURCES
BRAND WEBSITE: hpac.com
DIRECTOR OF SALES, BUILDINGS & CONSTRUCTION GROUP MARKETING WEBSITE: buildings.endeavorb2b.com
Joe Agron
941-200-4778 | jagron@endeavorb2b.com
FACEBOOK: facebook.com/hpacengineering
LINKEDIN: linkedin.com/company/hpac-engineering
TWITTER: twitter.com/HPACEng
CONTACT YOUR SALES REPRESENTATIVE TO DISCUSS YOUR MARKETING PLANS
25You can also read
