Partnership Creative and Culture Strategy 2016 - 2021 Forward - Creative and Culture Strategy 2016-2021
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Partnership Creative and Culture Strategy 2016 - 2021 Forward This is the first partnership-developed Culture Strategy that has been published for Doncaster. It brings together a shared ambition for culture that has been developed by partners from; Doncaster Council, creative organisations, local business representatives, education providers and health partners, and was shaped by Doncaster residents. Celebrating Doncaster’s varied cultural and arts offer will: contribute to the growth of strong and cohesive communities contribute to positive outcomes for young people support businesses and skills growth This strategy describes how we can encourage and enable all aspects of our community to take part in and enjoy great cultural experiences. The strategy shows how taking a whole borough approach to recognising, embracing and developing our cultural activities will help to share - regionally, nationally and internationally - that Doncaster is a great place to enjoy; whether you live, visit, study or do business here. We look at how culture impacts on the economy in Doncaster, and how we can bring in more investment in culture to underpin local place marketing, investment in cultural and creative skills and support to nurture artists, cultural organisations and businesses. The strategy is building on the assets, talents and passions that already exist in Doncaster; it is not a starting point for culture, but a shared commitment to work together to provide great cultural experiences and opportunities for all. Partnership Creative and Culture Strategy 2016 - 2021 Contents Introduction o What is Culture? o Why a Cultural Strategy? o Culture in Doncaster Today o Development of the Strategy The Vision’s Strategic Aims & Actions Appendices o Appendix 1: Due Regard Statement o Appendix 2: Culture In Doncaster Engagement Report o Appendix 3: Doncaster College Culture Survey Report o Appendix 4: Culture in Doncaster Today
Introduction The partnership culture strategy sets out how Doncaster will support culture over the coming years and how culture will help Doncaster to celebrate our unique identity, grow businesses and attract with confidence both visitors and students. The strategy has been developed by the Creative and Cultural Strategic Partnership (CCSP) which was established in 2015, to enable, convene and connect cultural and artistic programming and partners across Doncaster. The CCSP is made up of representatives from business, education, health and cultural sectors, and is chaired by Councillor Nigel Ball, the Portfolio Holder for Public Health, Leisure & Culture. The partnership includes: Doncaster Libraries and Culture Higher Rhythm Cast Sine FM Visit Doncaster Doncaster Programmes & Partnerships Team New Fringe Doncaster Community Arts (DARTS) Doncaster Children’s Services Trust Public Health Doncaster Rovers Community Foundation Doncaster Council Learner Engagement Doncaster Voluntary Arts Network (DVAN) Art Fuel Doncaster College and University Centre Right Up Our Street (RUOS) Doncaster Culture & Leisure Trust (DCLT) Business Doncaster Doncaster Chamber Doncaster Racecourse Doncopolitan Doncaster Council Planning Team Arts Council Doncaster Markets The Village Shopping at Waterdale - St.Modwen The CCSP is not exclusive and more partners can get involved as the work through the strategy progresses. Through the strategy, the CCSP will work together to demonstrate the economic value of culture and the impact that enjoying culture has on all sections of the communities, including children & young people and contributing to public wellbeing. This strategy will connect specifically to the Doncaster Heritage Strategy, the Place Marketing developments and other relevant strategies developed within Doncaster. What is Culture? Culture can mean different things to different people. When we talk about culture in the strategy, we are referring to arts, music, drama, theatre, dance, literature, crafts, design, photography, libraries, museums, galleries, film, fashion, sport, comedy, parks, heritage and all the things that are unique about Doncaster as a place – the things that make Doncaster great. The CCSP asked people who live, visit, work and study in Doncaster, what culture means to them (see the full ‘Culture in Doncaster’ report in Appendix 2). The word cloud highlights words used to describe culture and the different forms of culture. When promoting culture in Doncaster the language we use will focus on enjoyment, entertainment and fun to engage with people who may think culture is not for everyone.
Culture in Doncaster Today Culture plays an important role in our daily lives; it has a positive impact on the economy, education, health & wellbeing and local communities. In appendix 4, you can read more about the range of cultural offers in Doncaster. We can be proud of the following cultural assets: Three theatres - Cast, Doncaster Little Theatre and Bawtry Phoenix Theatre - which offer great and varied theatrical programming as well as many other experiences including comedy, music, film, dance, spoken word, participatory arts and visual arts. Two art galleries, The Point – which is home to Darts (Doncaster Community Arts) - and Doncaster Museum and Art Gallery, which both provide a diverse range of exhibitions and events throughout the year. Darts are a well-established - 26 year old - participatory arts organisation delivering a wide range of participatory projects for all ages in a range of contexts. There are many artists and arts organisations based in Doncaster, the strategy will aim to support this sector to grow and develop. Right Up Our Street is Doncaster’s Creative People and Places Project, funded by the Arts Council to help Doncaster people choose, make, see and share great art, music, theatre, film, dance, radio, poetry and more. A wide range of festivals and events that celebrate music, art, literature, heritage, and much more. There is an opportunity to work together to promote and grow our festivals. Six museums – Doncaster Museum & Art Gallery, Cusworth Hall Museum, King's Own Yorkshire Light Infantry, South Yorkshire Aircraft Museum, Ashworth Barracks and Markham Grange Steam Museum – all of which capture our past and shape our future. A thriving live music scene is being offered at a range of superb performance venues, including arts venues, sports centres, pub and cafes. The Doncaster Music Education Hub is a collection of partners working together to provide instrumental, singing, music curriculum and ensemble provision to children and young people in Doncaster. Three Arts Council National Portfolio Organisations who are helping to make great culture and arts accessible to all including Cast, Darts and Higher Rhythm. The Vue Cinema shows all the latest mainstream films. There is also a growing independent film audience that attend alternative pop up cinemas, including Phantom Cinema in the Town Centre, Cosy Cinema in Mexborough and Bawtry Phoenix Film Society. Doncaster Rovers Football Club also host Urban Cinema events at the Lakeside and Cast screen movies. A rich and varied heritage. Doncaster is well known for its links with horse racing, railway, coal mining, the Romans, Doncaster Butterscotch, Georgian architecture and its historic market town roots. There is a separate Heritage Strategy for Doncaster which the culture strategy will support. A growing love of literature via popular social groups, for example, The Doncaster Writers Group, Read to Write in Mexborough, Write On Mexborough and Doncaster Spoken Word. There are 25 Libraries throughout the area providing community-focussed venues and access to literature for all ages, both on and off line. Children’s reading is encouraged and developed through programmes supported by the Children’s University, Doncaster Library Services to Schools, Doncaster Imagination Library, The Doncaster Book Award and the Young Writers Group at the Point. Many historic buildings and attractions – including Cusworth Hall, Brodsworth Hall, Conisbrough Castle, The Mansion House, The Yorkshire Wildlife Park and the Vulcan Experience - for residents and visitors to enjoy. Beautiful countryside and parks including Doncaster Community Woodlands, Denaby Ings, Potteric Carr and Thorne and Hatfield Moors National Nature Reserves. Great sports clubs including Doncaster Knights, Doncaster Rugby League Club, Doncaster Rovers Football Club and Doncaster Rovers Belles Football Club, as well as amateur sports clubs and fitness groups to take
part in. Doncaster Culture and Leisure Trust provide leisure centres across Doncaster. There is a separate Sports and Physical Activity Strategy for Doncaster which the Culture Strategy will support. A popular and award winning market (ever present for hundreds of years) and lots of shopping options including Frenchgate, Lakeside Village, Waterdale Village and Wheatley Retail Park. We can better celebrate and promote local Doncaster produce through exportable brands, such as Doncaster Butterscotch, Brittons Vodka and Doncaster Brewery Tap. Over 120 dance schools providing a range of opportunities for children and adults. Cast and The Dome both present some of the UKs favourite mainstream comedians. Cast host a monthly comedy club showcasing a range of culturally diverse comedy. Other performance venues also host comedy evenings too. Coming from a history of strong mining and manufacturing industries, this has left Doncaster a legacy of Miners Welfare Clubs, Working Men’s Clubs and Colliery Bands that provide social settings and entertainment in communities. Why a Culture Strategy? Doncaster already offers an innovative programme of activities, events and festivals, but we are in a time where funding for these activities is low. Between 2010 and 2015, the Department for Communities and Local Government (DCLG) shows that total spending by councils in England on arts and culture developments and support has declined by 16.6%. There is now a greater need for cultural organisations and individuals to work together to plan, share, and cross-promote programmes. By working in collaboration, we can grow and develop Doncaster's creative and cultural offer together. This partnership strategy sets out jointly agreed priorities and will continue to encourage collaborative working across organisations. The Strategy takes much influence of the national government’s commitments to culture: Everyone should enjoy the opportunities and culture offers, no matter where they start in life The riches of culture should benefit communities across the country The power of culture can increase our international standing Culture investment, resilience and reform Development of the Strategy This strategy has been shaped by two pieces of consultation with Doncaster residents, the ‘Culture in Doncaster’ Survey, which was delivered by the CCSP and the ‘Creating a place brand for Doncaster’ consultation that the Place Board led on with ‘Thinkingplace’. This consultation helped to capture peoples’ current beliefs and opinions about Doncaster. The report highlights challenges and opportunities in Doncaster that were identified by the local residents. Some of the challenges captured include: Scale of offer, invisible history of our Market Town, a disconnection between leaders of place and the people, no cultural offer, night time economy, lack of confidence and a lack of quality, office space. Opportunities could include: Upgrading the Market and redeveloping the Town Centre, events, creating a joined up offer, pop up food outlets, quality restaurants and getting behind the Yorkshire brand. The Place Board asked people; Is Doncaster Cultural? Only 32% of people said yes, 58% said no, and 11% didn’t know similarly they asked; Is Doncaster Creative? 37% of people said yes, 63% said no, but 0% said they didn’t know, this would suggest that people have a clearer understanding of the word creative as opposed to cultural. 68% of the people asked thought that Doncaster is both Historic and Traditional.
The CCSP asked; how cultural is Doncaster? 48% said a little cultural, 18% said very cultural, 9% didn’t know, 20% said not very cultural and 5% said not cultural. The CCSP respondents have a higher perception of how cultural Doncaster is. This response may be swayed as the survey was shared by the cultural partners making it easier for people who already take part in cultural activities to share their experiences. The survey was also shared with community, health and faith groups, to reach new audiences. The strategy will identify new partnerships to continue to reach wider communities. The Place Board report shared young peoples’ views on Doncaster, they said that over 50% felt that employment opportunities in Doncaster were ‘poor’ with ‘no jobs’ or ‘no good jobs’ being available. When asked to rate their pride for Doncaster, over 50% of young people said they have ‘no feelings’ or they ‘feel embarrassed’, with just over 20% of young people ranging from ‘a little’ to ‘very proud’. The CCSP will continue to engage with Children and Young People to ensure that their voice is heard and represented amongst cultural leaders, to continue to shape services in Doncaster. The young people asked felt that better college courses, more jobs and apprenticeships and student accommodation would encourage young adults to stay or move into the area. Three main themes were identified for Doncaster through the creating a place brand research The business of connectivity Leisure Leaders Beacon for skills and aspirations The ‘Culture in Doncaster’ survey revealed that people in Doncaster are interested in shopping, the market, countryside, green space and particular venues like Cast, Cusworth Hall and The Yorkshire Wildlife Park. The top five activities that people take part in, in their spare time are film, music, theatre, parks and reading; and the top five places that people go to are restaurants, Cusworth Hall, cinema, The Yorkshire Wildlife Park and Cast. Cultural partners can use this information to shape offers for Doncaster residents, for example; dinner and a show or performing in restaurants and cinemas. This information can also shape marketing and advertising plans. Some of the less popular places people visit in Doncaster include: new attractions, for example, Ashworth Barracks, the Vulcan Experience or volunteer led attractions like Markham Grange Steam Museum and Doncaster Little Theatre. The Strategy will support new and volunteer led initiatives to raise their profile and increase participation. The Vision The Creative and Culture Strategic Partnership’s Vision for Doncaster is as follows: To see all people who live, work, study and visit Doncaster taking part and enjoying great cultural experiences. Strategic aims In order to make the vision for culture a reality; we have adopted the following strategic aims; 1. To raise the profile of Doncaster through arts, creativity, heritage and culture. 2. To see all children and young people and their families take part in and enjoy great cultural experiences across Doncaster. 3. To encourage people from all sections of the communities across Doncaster to access and take part in creative and cultural activities. 4. To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the diversity of its people.
By adopting this vision and strategic aims, there will be: An increased awareness and understanding of cultural organisations, attractions, opportunities events and activities amongst Doncaster residents and tourists. An enhanced reputation and profile of the borough as a creative, inspiring and attractive place to live, work, study and visit, building pride of place in Doncaster. A collective approach taken by residents, businesses, the council, community groups and educators to celebrate and embrace culture in Doncaster. A culture in the borough which respects promotes and is mindful of, the diverse forms of cultural identity across the borough which is open and inclusive. Local people participating in cultural activities that will help to improve residents’ health and general wellbeing, as well as improve self-confidence and skills development. A well connected amateur and voluntary arts sector that works with professional artists to create great cultural experiences in Doncaster. Stronger links between schools and the creative sector to help raise attainment in schools and engage children and their families in cultural activities, both in and out of school time. Children and young people develop creative and cultural skills and become culture champions in their youth and on into their adult lives. An increased creative economy that will provide more jobs and work experience opportunities for Doncaster residents, demonstrating how culture and creative industries enhance the wider economy in Doncaster. An increased awareness of the impact of culture in Doncaster on communities, children and young people and Health & Wellbeing. What will the Strategy deliver and how? The partnership will establish small task and finish groups to work on individual actions within the strategy. The task and finish groups will include CCSP members and wider partners from across Doncaster. Individual action plans for each area of work will be developed. Aim 1: To raise the profile of Doncaster through creativity & culture Doncaster is a special place with a growing cultural offer alongside a desire to identify and celebrate its own unique identity. The CCSP and Place Board will work together to develop a Doncaster ‘Culture Identity’ that promotes the many reasons why people love Doncaster. The ‘Culture in Doncaster’ survey expressed a clear need for stronger publicity and promotions of cultural activities to help raise awareness of what’s going on in Doncaster. The survey told us that many people prefer to use digital platforms to find things to do, for example websites, search engines, social media and online listings. The CCSP will research different options and identify or develop digital platforms to connect residents and visitors with the different opportunities and activities that are available. A dedicated website would significantly help: ● Promoting events and festivals ● Showcasing the vast cultural talent and offer ● Publishing news articles in Doncaster ● Sharing funding opportunities ● Allowing people to see Doncaster as the ● Promoting training opportunities cultural hub that it is ● Linking together creative individuals and organisations
It is however important that opportunities are also promoted off line because not all people have access to the internet. This can be achieved very easily by including the ‘Culture Identity’ on partners’ printed publicity materials and by developing free poster templates for community and voluntary groups to use. The Doncaster place identity has been developed for all partners from the public, private and third sector to use alongside their own identity, to show that Doncaster is unified and enhancing the place offer collectively. The Place Board have launched a ‘Doncaster Story Book’, capturing the essence of Doncaster’s identity. The Doncaster story can be used as an aid memoir by all partners when promoting the town to build pride of place amongst Doncaster’s existing residents, businesses and tourists, and to attract new investors, workforces and visitors to the area. A place ambassador programme is being launched to establish a strong business foundation to help share the Doncaster story and raise the profile of the area. The CCSP will liaise with the Place Board to ensure culture remains embedded in the Doncaster story and that the ambassadors are fully briefed on cultural activities. The partnership will continue to build relationships with local, regional and national partners to ensure the culture strategy is engaged with all of the relevant stakeholders to raise Doncaster's profile in Yorkshire and beyond. This will also include media partners to share our cultural ambitions for Doncaster. The primary focus will be to raise awareness of the aims of the culture strategy and identify ways in which media partners can get involved. There will also be a drive to integrate arts and culture into relevant plans and policies in Doncaster, via the Team Doncaster networks, with the aim of delivering cultural activities and public art in the development of new builds and spaces. Currently there are lots of festivals and events that take place in Doncaster which support our local economy. The CCSP will take a stronger partnership approach in supporting and delivering festivals and events, to grow these into full Doncaster-wide celebrations. The CCSP will identify national campaigns that partners will use to celebrate local culture at a local level; for example, Volunteers Week, National Archives Week, Black History Month and Museums at Night. Action Plan Colour Key: Priority 1: 2016-17 Priority 2: 2018 Priority 3: 2019-21
Action Plan Aim 1: To raise the profile of Doncaster through creativity & culture. What How When Who Outcome Measures Progress 1. Develop stronger Establish a Creative & March DMBC Comms, Shared resources, skills, Attendance at the COMPLETE marketing activities to Cultural Marketing Group 2017 Heritage Services, and knowledge across DNweekeND. The group has been promote culture in to coordinate marketing RUOS, DARTS, the sector. formed and are meeting activities; with an initial Higher Rhythm, Trackable URLs for on a monthly basis. Doncaster to residents focus on promoting the Music Services, Increased awareness of online campaigns. and visitors. DNweekeND. DCEP, Youth Doncaster’s cultural Alliance, Doncaster offer. Rovers, Cast, Darts, Doncaster Little, Town Centre Team, Visit Doncaster, Business Doncaster, Doncopolitan, DCLT. Ensure that culture is May CCSP People identify that Visitor numbers, COMPLETE represented through 2016 Doncaster is a place spend and feedback. Michael Hart is on the place marketing by that celebrates and Place Board representing working with the Place provides great cultural Culture & Leisure. Board. experiences. Support the launch of a October CC Marketing Cultural leaders engage Number of Cultural IN PROGRESS Doncaster Story Book 2017 Group. in the Ambassador Ambassadors. Culture Partners to and Ambassadors Programme. continue to attend programme via the Ambassadors Events. digital platform. Work with the Place October CC Marketing Increased awareness of Annual survey. IN PROGRESS Board to develop an 2017 Group, Place Doncaster’s cultural A culture strategy
identity that celebrates Board, DMBC identity. summary document is and promotes Comms. being designed using the Doncaster’s varied place branding style. This cultural offers. will need to be approved by the Place Board and the CCSP. The DCEP has used the branding to create a newsletter and website. The website still needs to go to the Place board for approval. Identify and develop October CC Marketing A strong online Website and social IN PROGRESS digital platforms to 2017 Group, CCSP presence that connects media statistics, A preferred option for a promote creative and residents and visitors conversion rate, Creative & Cultural with cultural events and applause rate, website has been cultural opportunities in opportunities. application rate and selected. Doncaster for people engagement rate etc. who want to make, see do and enjoy local culture. Including websites, social media accounts, newsletters, event listings and directories. Build links with local, August CC Marketing Residents and visitors An increase in media IN PROGRESS regional and national 2017 Group, CCSP, will be informed about stories about culture A Comms plan is being media contacts to DMBC Comms. positive cultural stories, in Doncaster. developed to promote showcase Doncaster. which will raise pride of the Culture in Doncaster, place. CCSP & Culture Strategy.
Build greater, local, Ongoing CC Marketing A greater understanding Visitor numbers, ONGOING regional and national Group, CCSP, of culture environments spend and feedback. We have seen examples cultural partners to share DMBC Comms. across the UK and of this happen via the information, resources increased marketing Yorkshire Festival, and best practice. opportunities. Mayflower 400 & Encourage organisations Tour De Yorkshire. to support new initiatives through joint promotions. 2. Take a partnership Establish a festivals Decemb Visit Doncaster’s Doncaster wide Attendance figures TO DO approach to delivering working group to identify er 2017 Events Planning celebrations of our and feedback. An Events Planning Group Doncaster’s festivals and how many days of Group, CC festivals, that helps to has been set up by Visit events. festivals there are in Marketing Group, grow events and Doncaster. The group Doncaster and co- DMBC Comms. increase audiences. includes partners across ordinate a partnership Doncaster will be able Doncaster that organise action and marketing to quote we have xxx large scale events. plan, bringing together a days of festivals to year round series of promote our town. A small strategic group festivals. will write an events strategy for Doncaster. Identify national Decemb CC Marketing An increased awareness Number of national COMPLETE campaigns to celebrate er 2016 Group, CCSP. of shared issues and campaigns integrated culture at a local level. themes across the UK. into cultural portfolio A list of Doncaster August and qualitative festivals and national Prioritise a list of 2017 feedback from these campaigns has been campaigns that the CCSP campaigns. collated and shared. will work on together to Demonstrate celebrate. efficiencies by gaining leverage from national TO DO campaigns and Prioritise which funding. campaigns at marketing
group/ CCSP. 3. Embed art and culture Ensure culture is Septem DMBC Culture & Culture is well Review the IN PROGRESS in buildings and spaces embedded in the ‘Town ber Leisure, DMBC considered and development of the across Doncaster, by Centre Master Plan’, 2017 Planning Team. embedded throughout plan. A Public Art Strategy is engaging with the the delivery of the being developed. integrating arts and Regeneration and ‘Town Centre Master culture into local plans. Environment Directorate Plan’. leading on this work. Advocate for the Septem DMBC Culture & Public Art is considered Growth in number of IN PROGRESS inclusion of a public art ber Leisure, DMBC and emended at the art installations in new aligned to regeneration 2017 Planning Team. start of each project, builds and urban and A Public Art Strategy is policies and strategies, and is delivered by open space in the being developed. embedding public art experts, who consult borough. into new strategies with communities. within the LA and partnerships. 4. Develop an open Promote unique outdoor March TBC An increase in people Quality of engagement TO DO spaces strategy to utilise spaces to cultural 2019 taking part in cultural and feedback from squares, parks, and organisations, residents activities, who don’t public events and countryside. and visitors to encourage usually visit cultural festivals using open them to be active and venues. spaces take part in physical activities, sports and cultural activities i.e. trails, routes, events and activities. Use trails to share April TBC Attract new audiences Number of finds. TO DO Doncaster’s culture and 2018 Doncaster Heritage to cultural venues and heritage to engage with Services, Public outdoor spaces. new audiences. Health, Visit Doncaster.
Aim 2: To see all children and young people and their families participate in and enjoy great cultural experiences across Doncaster. A new Doncaster Culture Education Partnership (DCEP) was formed in 2015, in response to the Arts Council’s England’s Education Challenge to bring art, culture and education sectors to work together in offering a consistent and high quality art and cultural education for all children and young people. The DCEP will lead on delivering this aim by engaging with schools and academies, children, young people and their families and artistic and cultural organisations. This statement from the ‘Culture White Paper (2016)’ echoed what we aim to achieve with this strategy:- “Culture should be an essential part of every child’s education, both in and out of school.” There is much work to do to support schools and academies in providing access for children and young people to great culture and arts both in and out of school. The DCEP will fulfil an advocacy role using evidence to demonstrate the value of cultural experience and raise awareness of the benefits of great cultural and artistic engagement to educational leaders in the borough. There are several barriers that prevent children and young people from accessing arts and culture. The ‘Cultural Capital’ study that was commissioned by ‘A New Direction’ has identified the following barriers: Socially children and Young People don’t want to take part if their friends don’t Travelling to cultural venues Cost of activities Lack of awareness of activities taking place outside of school Cost of activities Parents attitudes towards cultural activities There are currently 138 education establishments in Doncaster across primary, secondary, all-through and 16+ phase types. 13% of schools in Doncaster provide Arts Award. The DCEP will be consultative with young people, so that young people have a clear and central voice and are able to influence the direction and focus on culture. In 2016 an Education and Skills Commission was established in Doncaster to better align education, skills and employment. The finding from this research will be released in September 2016. The DCEP will use the recommendations from the Education and Skills Commission report to review their action plan.
Action Plan Aim 2: To see all children and young people and their families participate in and enjoy great cultural experiences across Doncaster. What How Who When Outcomes Measures Progress 1. Engage parents and Create targeted DCEP 2017-18 Parents reporting An increase in parents carers in cultural and messages and positive appreciation reporting engagement artistic experiences. content aimed at levels in response to with culture and arts parents and carers culture and arts activities in Doncaster. that will encourage engagement. and increase their cultural and artistic engagement and promote wellbeing. 2. Support schools to Advance school DCEP TFG 2016 More children and Number of Artsmark IN PROGRESS enable children and young take-up of Artsmark young people centres. people access to by Working in reporting positive A task and finish group has participate and enjoy collaboration with benefits through arts been established and is culture both in and out of IVE. Education engagement and working with PIL to break school. Sector, PIL, activity. down barriers for schools. Governers and creative orgs. Seek to inform and DCEP 2017-18 Arts and Culture Increase in schools and TO DO influence the embedded in the academies providing time development of the curriculum providing for arts studies in various Doncaster creative learning media and forms both in Curriculum. opportunities in and out of the classroom. other subjects. Provide a range of DCEP 2016-17 Culture is more Take up of the activities TO DO projects which visible and accessible
schools can access - for schools and on offer to schools. a directory / supports the aims of portfolio of raising attainment in activities which schools. support schools' priorities. Create a training / DCEP 2017-18 Knowledgeable Number of teachers IN PROGRESS CPD programme teachers providing taking part and the collaboratively - quality cultural qualifications achieved. A CPD working group has been bespoke training learning. established. created more cost The first Arts Teach Meet was effectively and held in July 2017. more centralised in Doncaster. The CPD working group will meet in September 2017 to plan future events. Identify discounted DCEP, December More affordable Participation numbers at TO DO cultural EXPECT 2016 cultural offer. discounted shows. opportunities for Youth schools and children and young people. 3. Engage with children Give children and DCEP 2016-17 Establish a creativity Numbers of young people ON GOING and young people to young people a and culture forum attending and satisfaction shape and promote the voice and the ability within the CCSP and levels reflecting cultural The Voice Project is now cultural offer in to influence culture / or have children and artistic outputs. Complete and the report has Doncaster. and arts in and young people been delivered to the DCEP attend LCEP / CCSP and share with CCSP
Doncaster. meetings. members. The DCEP will review their Action Plan based on the recommendations from the Voice Project. Provide guidance DCEP 2017-2018 Improved access to Establishment of TO DO and direction on training outside of guidance and training progressive training school reported for opportunities and outside of the children and young marketing of school curriculum, people. opportunities to students which students can in the borough. access. 4. Joined up marketing Designated TFG DCEP 2016 A share approach to The variety of content IN PROGRESS regarding the cultural within the DCEP marketing culture shared via the working offer for children and working with and the support that group. A Creative & Cultural Marketing group has been young people. appropriate is available via the partners and DCEP. formed to support the CCSP & children and young DCEP with communications. people to identify suitable marketing channels for children and young people. Develop a quarterly DCEP December An increased Newsletter sign ups and COMPLETE DCEP newsletter for 2016 awareness and take interactions. schools. up of cultural
activities that are available to schools. 5. Support artists and Work with Cape UK DCEP October More young people Number of students who CANCELLED culture organisations to & The Breeze 2016 accessing culture engaged with cultural work with schools and Culture Network to and arts due to marketing via The Breeze Culture Network other cultural partners to help to connect schools and no longer operates in South deliver quality culture artists and arts academies using Breeze Culture Network Yorkshire. experiences to children, organisations with Breeze. young people and their schools. families. Provide Quality TBC 2017-18 Improvement in Number of organisations Assurance for dance reports of quality of adapting the Quality and arts groups in provision and Assurance. Doncaster. customer satisfaction.
Aim 3: To encourage people from all communities across Doncaster to access and take part in great creative and cultural activities. Doncaster is at the heart of a significant and growing cultural and visitor offer in Yorkshire that will further develop with a focus on quality and family related activities; an example of this has been the highly successful staging of the 2016 Tour de Yorkshire which saw phenomenal crowds, enthusiasm and excitement. This strategy aims to increase participation in our communities to ensure that great culture and art is accessible to all. Doncaster is the largest Borough Council in England, with a growing population of around 300,000 (Census 2011), and is ranked as an area of very high deprivation on the Multiple Index of Deprivation Ranking, being 39th out of 353 in the UK. Arts and culture can be used to bring communities together via intergenerational community projects. The CCSP will work with the Communities Teams at Doncaster Council, the third sector and specialist organisations to identify ways of engaging with communities who don’t usually take part in cultural opportunities, for example older people and ethnic minority groups that we can work with to celebrate diversity in Doncaster and people with health issues or disabilities. Transport can be a barrier to accessing cultural activities: Doncaster has lower levels of mobility; 31.2% of households have no car, compared to 26.8% nationally. This will need to be considered when programming cultural activities. Doncaster residents have poorer than average levels of health; 22% of residents consider they have a long-term, limiting illness, 11% of the population provide unpaid care (this includes 732 young people aged up to 24 years) and 21.7% of the population have some form of disability (2011 Census). Arts and cultural activities can improve health and wellbeing through improved engagement with the public and patients. Arts groups are often at the heart of communities and do not resemble traditional services so can reach people who do not engage with traditional health and social care providers. Their approaches are participative, engaging and responsive to interest, building relationships that raise aspiration and self-esteem. Arts Council England released the ‘Cultural activities, art forms, and wellbeing Report’ in January 2015, which shares a wide range of cultural forms which can be used to help improve general health and wellbeing. The report said: All arts and culture activities are significantly associated with happiness and relaxation. The report shows the following activities have a positive impact on happiness: 1. Theatre, dance, concerts 4. Hobbies, arts, crafts 2. Singing, performing 5. Listening to music 3. Exhibitions, museums, libraries 6. Reading This information will be considered, when programming cultural activities in communities. Arts and cultural activities can also deliver value for money through primary and secondary prevention and self- management of health conditions. Examples include arts sessions in GP surgeries that have decreased GP and outpatient appointments and reduced hospital admissions for long term conditions. Other therapeutic interventions have been shown to impact across a breadth of areas including increased wellbeing in people with dementia and reduced crisis admissions for people with severe and enduring mental health conditions. Arts and culture can also promote health and wellbeing through wider social and economic regeneration, transforming the identity of an area and creating employment opportunities through tourism, leisure and investment. Economic development and improved living conditions is one of four broad themes that will be key factors in reducing health inequalities, as described in ‘Due North’ (Public Health England’s report on health equity). The CCSP will form a subgroup of health and cultural partners that will provide greater advocacy, advice and support for health professionals and commissioners, to embed creativity and culture in health initiatives in Doncaster. This group will also demonstrate how culture and arts underpin healthy living, as evidenced in national research examples. The ‘Understanding the value of arts & culture: the AHRC Cultural Value Project’, explains that:
“The contribution of arts and culture to improving health and wellbeing has been extensively studied, with activities that include dedicated arts therapies, the use of art and design to produce better healthcare environments, community arts interventions to improve social inclusion and mental health, and the benefits of engagement for older people and also for those suffering with dementia. While noting the powerful evidence in support of many of these, the report stresses that only by gathering qualitative and personal evidence can the more pervasive benefits for health and wellbeing be fully grasped”. The strategy will work with leisure and cultural leaders to map out cultural events and opportunities and develop marketing to promote this offer to our communities, showing clear access and progression routes. The CCSP will work with learning providers and cultural partners who offer arts and cultural community learning in non-formal education settings. For some residents, informal learning could be the first steps into taking part in culture or community learning and could lead onto more formal education. The CCSP will work with these providers to share learning opportunities and clear progression routes into further learning, volunteering or engaging with cultural events and activities. The CCSP will champion amateur and voluntary arts and cultural groups, supporting them to thrive by promoting their offer via the new digital platforms and helping them grow their membership. It is the role of CCSP to provide mentoring support where appropriate and share information about skills development and opportunities to enable a robust and sustainable amateur and voluntary arts offer in Doncaster that provides quality opportunities and experiences to our communities and visitors. There are a large number of cultural volunteers in Doncaster that are passionate about our local culture and heritage, an example being the large number of heritage societies and friends of groups across the borough. The partnership can amplify the great work they are delivering. The CCSP aims to work with cultural organisations to celebrate volunteer contributions, strengthen the volunteering infrastructure and promote new volunteering opportunities in the culture and arts sector.
Action Plan Aim 3: To encourage people from all communities across Doncaster to access and take part in great creative and cultural activities. What How Who When Outcomes Measures Progress 1. Identify current cultural Map out cultural DMBC September A clearer The number of IN PROGRESS provisions and work to fill activities in Doncaster. Culture & 2017 understanding of what people taking part, Join up cultural mapping that has any gaps. Develop marketing to Libraries, is available in and how they been conducted. promote this offer Youth Doncaster. This will be found out about showing clear Alliance, evidenced by the the activities. progression routes. DCEP. marketing materials produced. 2. Identify ways to engage Develop an Audience CC November Targeted engagement. The number of TO DO with local people who Development Strategy Marketin 2017 people taking part, don’t traditionally take g Group and how they part. found out about the activities. The Creative People and RUOS 2017-18 New cultural Survey to RUOS IN PROGRESS Place project that is audiences that will participants. RUOS being delivered by Right contribute to engaged, Annual reports and healthier, happier Up Our Street. full data report in communities. 2019. Work with the third TBC 2017-18 Greater awareness Annual survey. TO DO sector and specialist and access to organisations to reach opportunities within communities. new audiences. 3. Ensure culture in Build and develop TBC September An accessible cultural Annual survey of TO DO Doncaster is accessible to activities and 2017-18 offer for all, that residents including Face to face marketing with residents with protected partnerships with provides regular those who have partners. Review survey. organisation that are inclusion to those with protected characteristics. working with these protected characteristic
audiences. Taking characteristics. backgrounds as inspiration from defined by the examples of best practice Equalities Act. from similar areas across the UK. 4. Embed creativity and Provide greater TBC 2018 – Healthier communities in Identify ways to TO DO culture in health advocacy, advice and 2019 Doncaster by taking a report on impact of Libraries & Culture are meeting with support for health multi-agency approach, creativity and Public Health reps in July 2017 to initiatives in Doncaster. using culture and arts to professionals and culture on integrate plans. improve health and organisations to wellbeing in wellbeing. collaborate with artists Doncaster. Culture reps to meet with heath reps and cultural in September 2017 organisations. We will work with Public Health and other health partners to take an evidenced based approach to demonstrating how culture and arts underpin healthy living. 5. Promote and provide Map and understand the TBC September Gain a greater Number of people TO DO creative and cultural marketplace for creative 2017 understanding of attending creative opportunities to learners learning in communities. creative and cultural courses and the Use appropriate informal learning qualification levels in non-formal education marketing channels to opportunities and achieved from settings for all. define and showcase identify any gaps that these courses. creative learning need addressing. opportunities with clear progression routes into formal education.
6. Champion amateur and Work in partnership with TBC November A robust amateur and Increased audience TO DO voluntary arts and culture, amateur and voluntary 2017 voluntary arts offer in attendance and supporting them to thrive. groups and support them Doncaster that membership to promote their offer provides quality numbers. and grow their opportunities and membership. Provide experiences to our mentoring support and communities and share information about visitors. skills development and opportunities. Celebrate cultural CC June 2018 Volunteers case TO DO volunteers and promote Marketin studies. volunteering g Number of opportunities. Group/CC volunteers. Strengthen the SP Number of volunteering volunteer hours. infrastructure, by sharing Volunteer expertise, free resources progression. and signposting. Volunteer satisfaction levels.
Aim 4: To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the diversity of its people. Doncaster developed as a strong industrial centre in the 19th and 20th centuries when coal, glass production, wire rope making and locomotive building was at the heart of Doncaster’s exponential growth. The demise of coal mining in the late 20th century had a knock on effect for other industries, employment and skills confidence. In recent times, Doncaster has been re-inventing itself with regeneration schemes; examples which demonstrate this include Lakeside, which is home to housing, businesses, leisure facilities and Doncaster Rovers; the Frenchgate Shopping Centre and Transport Interchange; the Waterdale civic and cultural quarter; and the borough is about to develop a European Tour standard golf course. We know that 25% of Doncaster residents are economically inactive compared to 23% for the region and 22.7% nationally. Engagement in cultural activities is one way of stimulating people to develop skills and take an interest in being economically active. By getting involved, volunteering and gaining new and diverse skills or interests, people can go on to do more and fulfil their potential and culture and arts have a significant role in achieving this. The CCSP will make contact with education partners and careers supporting agencies to recognise the breadth of creative and cultural careers available for people of all backgrounds. The partnership will encourage creative industries to provide sector experience via apprenticeships, work placements, paid internships for graduates and careers development. The Sheffield City Region’s Creative Digital Industry sub-sectors provide an outline of creative sector roles: Advertising, Architecture, Arts and Antiques Market, Crafts , Cultural Heritage, Design, Film and Video, Hardware and Computer Services, Music, Performing Arts, Publishing, Software, Television and Radio, and Visual Arts. Doncaster has lower than average levels of formal education qualifications; 35.9% having no qualifications compared to 28.9% nationally, 18.6% obtaining level 3, 4 or 5 qualifications compared to 28.2% nationally. To increase skills development for individuals and businesses in the creative and cultural sector, the CCSP will work with training providers and national partners to identify and share opportunities. There are already several established partnerships that support and advance cultural leadership in Doncaster the CCSP will continue to support all cultural leaders to have a voice and help them to shape arts and culture in Doncaster. There is a lack of quality office/ work space in Doncaster, the CCSP will work with businesses and landlords to identify space for artists and creative industries to grow, using pop up spaces as per those seen in Waterdale, Church View and other locations. To be able to raise awareness of the impact of culture, the CCSP need to work with wider partners to identify a coordinated approach to measure and demonstrate the impact of culture on communities, health and wellbeing and the economy in Doncaster through shared research and evidence. This strategy will provide a foundation for a co-ordinated and co-designed cultural offer that will help the partnership to explore, identify and promote new opportunities to bring cultural investment into Doncaster.
Aim 4: To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the diversity of its people. What How Who When Outcomes Measures Progress 1. Support and advance Maintain and grow Place Board, Ongoing The delivery of greater Effective governance, ONGOING diverse cultural leadership established CCSP, DCEP, collaborative projects. monitoring and challenging and share sector partnerships Doncaster through Team Doncaster. experience. Heritage Forum. Effective action planning focussing on tangible and realistic outcomes for residents across the borough. To provide peer CC Marketing August Increased awareness of Forum membership levels IN PROGRESS support through Group/DCEP 2017 local artists, cultural and feedback from forums. various opportunities – organisations and A new Arts Teach such as networking, businesses cultural Meet has been cultural conversations contributions. Greater set up by DCEP. and cross promotion partnership working. Business focus i.e. Artist meet up at group at the Cast. chamber August 2017 Develop a programme TBC October Bring the voice of the An annual survey and focus TO DO of engagement with 2017 creative and cultural groups. communities, artists communities into the and businesses. strategic place.
2. Identify and promote Work with regional TBC 2018 New culture investment in The number of bids awarded opportunities to bring partners to identify Doncaster that enhances and the amount of investment into income generation and compliments investment brought into Doncaster. models. Scope out the Doncaster’s current Doncaster. funding opportunities. cultural offer. Work with businesses TBC 2017 An increase in financial or Support received from local TO DO to support culture in in-kind support from businesses. Doncaster, as a part of businesses in the sector. their Corporate Social Responsibilities. 3. Support cultural Work with partners TBC Septembe A knowledgeable cultural Number of people employed TO DO businesses and increase who provide business r 2018 sector that continues to in creative and cultural skills development in the support and skills grow and progress. industries. creative and cultural development to sector. support cultural business and strengthen the cultural sector. Support for emerging creatives. 4. Recognise the breadth Encourage creative Culture Skills December Inspired career driven Number of students going on In Progress of creative and cultural industries to provide working Group 2017 -18 individuals with a passion to study in creative and careers available for sector experience via for culture, joining and cultural sector courses. A Culture Skills people of all backgrounds. apprenticeships, work expanding the creative Group has been placements, paid sector. establishes they internships for will meet for the first time in
graduates and careers September 2017. development. Careers support for young people. 5. Provide space for artists Encourage artists to TBC March Empty spaces are brought Amount of space dedicated TO DO and creative industries to use innovative and 2018 to life with temporary to this purpose and grow using pop up spaces unexpected spaces to creative projects. Cost engagement levels with the as per those seen in deliver cultural effective work spaces. concept. Waterdale and other activities and engage locations in 2015-16. with new audiences i.e. rooftops, car parks, shopping centres. Share opportunities on the digital platform. 6. Measure and Measure participation TBC August The value of culture is Demonstrate impact to Team TO DO demonstrate the impact to identify how people 2017 recognised by all sectors. Doncaster. of culture on engage with culture Explore funding communities, health and and the successfulness opportunities. Work with wellbeing and the of this engagement. economy in Doncaster University of through shared research Sheffield and evidence. Students.
Get Involved Anyone who would like to contribute to Culture in Doncaster can email culture@doncaster.org.uk to express an interest in joining the Creative & Cultural Strategic Partnership or one of the Task and Finish groups. Governance of the CCSP Enterprising Doncaster Children and Families Strategic Team Doncaster Strategic Health & Wellbeing Board Safer and Stronger Doncaster Partnership Partnership Board Members Partnership CCSP Steering Group Doncaster Culture Education Partnership Doncaster Heritage Forum Creative & Cultural Strategic Partnership Creative & Cultural Marketing Group Other working groups the partnership aim to establish or work with: Skills and Business Town Centre Team Place Board DMBC Equality & Diversity Public Arts Group (TBC) Development (TBC) Forum
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