Partnership Creative and Culture Strategy 2016 - 2021 Forward - Creative and Culture Strategy 2016-2021

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Partnership Creative and Culture Strategy 2016 - 2021
Forward
This is the first partnership-developed Culture Strategy that has been published for Doncaster. It brings together a
shared ambition for culture that has been developed by partners from; Doncaster Council, creative organisations,
local business representatives, education providers and health partners, and was shaped by Doncaster residents.

Celebrating Doncaster’s varied cultural and arts offer will:

       contribute to the growth of strong and cohesive communities
       contribute to positive outcomes for young people
       support businesses and skills growth

This strategy describes how we can encourage and enable all aspects of our community to take part in and enjoy
great cultural experiences.

The strategy shows how taking a whole borough approach to recognising, embracing and developing our cultural
activities will help to share - regionally, nationally and internationally - that Doncaster is a great place to enjoy;
whether you live, visit, study or do business here.

We look at how culture impacts on the economy in Doncaster, and how we can bring in more investment in culture
to underpin local place marketing, investment in cultural and creative skills and support to nurture artists, cultural
organisations and businesses.

The strategy is building on the assets, talents and passions that already exist in Doncaster; it is not a starting point
for culture, but a shared commitment to work together to provide great cultural experiences and opportunities for
all.

Partnership Creative and Culture Strategy 2016 - 2021
Contents
       Introduction
            o What is Culture?
            o Why a Cultural Strategy?
            o Culture in Doncaster Today
            o Development of the Strategy
       The Vision’s Strategic Aims & Actions
       Appendices
            o Appendix 1: Due Regard Statement
            o Appendix 2: Culture In Doncaster Engagement Report
            o Appendix 3: Doncaster College Culture Survey Report
            o Appendix 4: Culture in Doncaster Today
Introduction
The partnership culture strategy sets out how Doncaster will support culture over the coming years and how culture
will help Doncaster to celebrate our unique identity, grow businesses and attract with confidence both visitors and
students. The strategy has been developed by the Creative and Cultural Strategic Partnership (CCSP) which was
established in 2015, to enable, convene and connect cultural and artistic programming and partners across
Doncaster. The CCSP is made up of representatives from business, education, health and cultural sectors, and is
chaired by Councillor Nigel Ball, the Portfolio Holder for Public Health, Leisure & Culture. The partnership includes:

       Doncaster Libraries and Culture                                Higher Rhythm
       Cast                                                           Sine FM
       Visit Doncaster                                                Doncaster Programmes & Partnerships Team
       New Fringe                                                     Doncaster Community Arts (DARTS)
       Doncaster Children’s Services Trust                            Public Health
       Doncaster Rovers Community Foundation                          Doncaster Council Learner Engagement
       Doncaster Voluntary Arts Network (DVAN)                        Art Fuel
       Doncaster College and University Centre                        Right Up Our Street (RUOS)
       Doncaster Culture & Leisure Trust (DCLT)                       Business Doncaster
       Doncaster Chamber                                              Doncaster Racecourse
       Doncopolitan                                                   Doncaster Council Planning Team
       Arts Council                                                   Doncaster Markets
       The Village Shopping at Waterdale -
        St.Modwen

The CCSP is not exclusive and more partners can get involved as the work through the strategy progresses. Through
the strategy, the CCSP will work together to demonstrate the economic value of culture and the impact that enjoying
culture has on all sections of the communities, including children & young people and contributing to public
wellbeing. This strategy will connect specifically to the Doncaster Heritage Strategy, the Place Marketing
developments and other relevant strategies developed within Doncaster.

What is Culture?
                                                                Culture can mean different things to different
                                                                people. When we talk about culture in the
                                                                strategy, we are referring to arts, music, drama,
                                                                theatre, dance, literature, crafts, design,
                                                                photography, libraries, museums, galleries, film,
                                                                fashion, sport, comedy, parks, heritage and all
                                                                the things that are unique about Doncaster as a
                                                                place – the things that make Doncaster great.
                                                                The CCSP asked people who live, visit, work and
                                                                study in Doncaster, what culture means to them
                                                                (see the full ‘Culture in Doncaster’ report in
                                                                Appendix 2). The word cloud highlights words
                                                                used to describe culture and the different forms
                                                                of culture. When promoting culture in
                                                                Doncaster the language we use will focus on
enjoyment, entertainment and fun to engage with people who may think culture is not for everyone.
Culture in Doncaster Today
Culture plays an important role in our daily lives; it has a positive impact on the economy, education, health &
wellbeing and local communities. In appendix 4, you can read more about the range of cultural offers in Doncaster.
We can be proud of the following cultural assets:

      Three theatres - Cast, Doncaster Little Theatre and Bawtry Phoenix Theatre - which offer great and varied
       theatrical programming as well as many other experiences including comedy, music, film, dance, spoken
       word, participatory arts and visual arts.
      Two art galleries, The Point – which is home to Darts (Doncaster Community Arts) - and Doncaster Museum
       and Art Gallery, which both provide a diverse range of exhibitions and events throughout the year. Darts are
       a well-established - 26 year old - participatory arts organisation delivering a wide range of participatory
       projects for all ages in a range of contexts.
      There are many artists and arts organisations based in Doncaster, the strategy will aim to support this
       sector to grow and develop.
      Right Up Our Street is Doncaster’s Creative People and Places Project, funded by the Arts Council to help
       Doncaster people choose, make, see and share great art, music, theatre, film, dance, radio, poetry and more.
      A wide range of festivals and events that celebrate music, art, literature, heritage, and much more. There is
       an opportunity to work together to promote and grow our festivals.
      Six museums – Doncaster Museum & Art Gallery, Cusworth Hall Museum, King's Own Yorkshire Light
       Infantry, South Yorkshire Aircraft Museum, Ashworth Barracks and Markham Grange Steam Museum – all of
       which capture our past and shape our future.
      A thriving live music scene is being offered at a range of superb performance venues, including arts venues,
       sports centres, pub and cafes.
      The Doncaster Music Education Hub is a collection of partners working together to provide instrumental,
       singing, music curriculum and ensemble provision to children and young people in Doncaster.
      Three Arts Council National Portfolio Organisations who are helping to make great culture and arts
       accessible to all including Cast, Darts and Higher Rhythm.
      The Vue Cinema shows all the latest mainstream films. There is also a growing independent film audience
       that attend alternative pop up cinemas, including Phantom Cinema in the Town Centre, Cosy Cinema in
       Mexborough and Bawtry Phoenix Film Society. Doncaster Rovers Football Club also host Urban Cinema
       events at the Lakeside and Cast screen movies.
      A rich and varied heritage. Doncaster is well known for its links with horse racing, railway, coal mining, the
       Romans, Doncaster Butterscotch, Georgian architecture and its historic market town roots. There is a
       separate Heritage Strategy for Doncaster which the culture strategy will support.
      A growing love of literature via popular social groups, for example, The Doncaster Writers Group, Read to
       Write in Mexborough, Write On Mexborough and Doncaster Spoken Word. There are 25 Libraries
       throughout the area providing community-focussed venues and access to literature for all ages, both on and
       off line.
      Children’s reading is encouraged and developed through programmes supported by the Children’s
       University, Doncaster Library Services to Schools, Doncaster Imagination Library, The Doncaster Book Award
       and the Young Writers Group at the Point.
      Many historic buildings and attractions – including Cusworth Hall, Brodsworth Hall, Conisbrough Castle, The
       Mansion House, The Yorkshire Wildlife Park and the Vulcan Experience - for residents and visitors to enjoy.
      Beautiful countryside and parks including Doncaster Community Woodlands, Denaby Ings, Potteric Carr and
       Thorne and Hatfield Moors National Nature Reserves.
      Great sports clubs including Doncaster Knights, Doncaster Rugby League Club, Doncaster Rovers Football
       Club and Doncaster Rovers Belles Football Club, as well as amateur sports clubs and fitness groups to take
part in. Doncaster Culture and Leisure Trust provide leisure centres across Doncaster. There is a separate
        Sports and Physical Activity Strategy for Doncaster which the Culture Strategy will support.
       A popular and award winning market (ever present for hundreds of years) and lots of shopping options
        including Frenchgate, Lakeside Village, Waterdale Village and Wheatley Retail Park. We can better celebrate
        and promote local Doncaster produce through exportable brands, such as Doncaster Butterscotch, Brittons
        Vodka and Doncaster Brewery Tap.
       Over 120 dance schools providing a range of opportunities for children and adults.
       Cast and The Dome both present some of the UKs favourite mainstream comedians. Cast host a monthly
        comedy club showcasing a range of culturally diverse comedy. Other performance venues also host comedy
        evenings too.
       Coming from a history of strong mining and manufacturing industries, this has left Doncaster a legacy of
        Miners Welfare Clubs, Working Men’s Clubs and Colliery Bands that provide social settings and
        entertainment in communities.

Why a Culture Strategy?
Doncaster already offers an innovative programme of activities, events and festivals, but we are in a time where
funding for these activities is low. Between 2010 and 2015, the Department for Communities and Local Government
(DCLG) shows that total spending by councils in England on arts and culture developments and support has declined
by 16.6%. There is now a greater need for cultural organisations and individuals to work together to plan, share, and
cross-promote programmes. By working in collaboration, we can grow and develop Doncaster's creative and cultural
offer together.

This partnership strategy sets out jointly agreed priorities and will continue to encourage collaborative working
across organisations. The Strategy takes much influence of the national government’s commitments to culture:

       Everyone should enjoy the opportunities and culture offers, no matter where they start in life
       The riches of culture should benefit communities across the country
       The power of culture can increase our international standing
       Culture investment, resilience and reform

Development of the Strategy
This strategy has been shaped by two pieces of consultation with Doncaster residents, the ‘Culture in Doncaster’
Survey, which was delivered by the CCSP and the ‘Creating a place brand for Doncaster’ consultation that the Place
Board led on with ‘Thinkingplace’. This consultation helped to capture peoples’ current beliefs and opinions about
Doncaster. The report highlights challenges and opportunities in Doncaster that were identified by the local
residents. Some of the challenges captured include: Scale of offer, invisible history of our Market Town, a
disconnection between leaders of place and the people, no cultural offer, night time economy, lack of confidence
and a lack of quality, office space. Opportunities could include: Upgrading the Market and redeveloping the Town
Centre, events, creating a joined up offer, pop up food outlets, quality restaurants and getting behind the Yorkshire
brand.

The Place Board asked people; Is Doncaster Cultural? Only 32% of people said yes, 58% said no, and 11% didn’t know
similarly they asked; Is Doncaster Creative? 37% of people said yes, 63% said no, but 0% said they didn’t know, this
would suggest that people have a clearer understanding of the word creative as opposed to cultural. 68% of the
people asked thought that Doncaster is both Historic and Traditional.
The CCSP asked; how cultural is Doncaster? 48% said a little cultural, 18% said very cultural, 9% didn’t know, 20%
said not very cultural and 5% said not cultural. The CCSP respondents have a higher perception of how cultural
Doncaster is. This response may be swayed as the survey was shared by the cultural partners making it easier for
people who already take part in cultural activities to share their experiences. The survey was also shared with
community, health and faith groups, to reach new audiences. The strategy will identify new partnerships to continue
to reach wider communities.

The Place Board report shared young peoples’ views on Doncaster, they said that over 50% felt that employment
opportunities in Doncaster were ‘poor’ with ‘no jobs’ or ‘no good jobs’ being available. When asked to rate their
pride for Doncaster, over 50% of young people said they have ‘no feelings’ or they ‘feel embarrassed’, with just over
20% of young people ranging from ‘a little’ to ‘very proud’.

The CCSP will continue to engage with Children and Young People to ensure that their voice is heard and
represented amongst cultural leaders, to continue to shape services in Doncaster.

The young people asked felt that better college courses, more jobs and apprenticeships and student accommodation
would encourage young adults to stay or move into the area.

Three main themes were identified for Doncaster through the creating a place brand research

       The business of connectivity
       Leisure Leaders
       Beacon for skills and aspirations

The ‘Culture in Doncaster’ survey revealed that people in Doncaster are interested in shopping, the market,
countryside, green space and particular venues like Cast, Cusworth Hall and The Yorkshire Wildlife Park.

The top five activities that people take part in, in their spare time are film, music, theatre, parks and reading; and the
top five places that people go to are restaurants, Cusworth Hall, cinema, The Yorkshire Wildlife Park and Cast.
Cultural partners can use this information to shape offers for Doncaster residents, for example; dinner and a show or
performing in restaurants and cinemas. This information can also shape marketing and advertising plans.

Some of the less popular places people visit in Doncaster include: new attractions, for example, Ashworth Barracks,
the Vulcan Experience or volunteer led attractions like Markham Grange Steam Museum and Doncaster Little
Theatre. The Strategy will support new and volunteer led initiatives to raise their profile and increase participation.

The Vision

The Creative and Culture Strategic Partnership’s Vision for Doncaster is as follows:

To see all people who live, work, study and visit Doncaster taking part and enjoying great cultural experiences.

Strategic aims
In order to make the vision for culture a reality; we have adopted the following strategic aims;

    1. To raise the profile of Doncaster through arts, creativity, heritage and culture.
    2. To see all children and young people and their families take part in and enjoy great cultural experiences
       across Doncaster.
    3. To encourage people from all sections of the communities across Doncaster to access and take part in
       creative and cultural activities.
    4. To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the diversity of its
       people.
By adopting this vision and strategic aims, there will be:

       An increased awareness and understanding of cultural organisations, attractions, opportunities events and
        activities amongst Doncaster residents and tourists.
       An enhanced reputation and profile of the borough as a creative, inspiring and attractive place to live, work,
        study and visit, building pride of place in Doncaster.
       A collective approach taken by residents, businesses, the council, community groups and educators to
        celebrate and embrace culture in Doncaster.
       A culture in the borough which respects promotes and is mindful of, the diverse forms of cultural identity
        across the borough which is open and inclusive.
       Local people participating in cultural activities that will help to improve residents’ health and general
        wellbeing, as well as improve self-confidence and skills development.
       A well connected amateur and voluntary arts sector that works with professional artists to create great
        cultural experiences in Doncaster.
       Stronger links between schools and the creative sector to help raise attainment in schools and engage
        children and their families in cultural activities, both in and out of school time.
       Children and young people develop creative and cultural skills and become culture champions in their youth
        and on into their adult lives.
       An increased creative economy that will provide more jobs and work experience opportunities for Doncaster
        residents, demonstrating how culture and creative industries enhance the wider economy in Doncaster.
       An increased awareness of the impact of culture in Doncaster on communities, children and young people
        and Health & Wellbeing.

What will the Strategy deliver and how?
The partnership will establish small task and finish groups to work on individual actions within the strategy. The task
and finish groups will include CCSP members and wider partners from across Doncaster. Individual action plans for
each area of work will be developed.

Aim 1: To raise the profile of Doncaster through creativity & culture

Doncaster is a special place with a growing cultural offer alongside a desire to identify and celebrate its own unique
identity. The CCSP and Place Board will work together to develop a Doncaster ‘Culture Identity’ that promotes the
many reasons why people love Doncaster.

The ‘Culture in Doncaster’ survey expressed a clear need for stronger publicity and promotions of cultural activities
to help raise awareness of what’s going on in Doncaster. The survey told us that many people prefer to use digital
platforms to find things to do, for example websites, search engines, social media and online listings. The CCSP will
research different options and identify or develop digital platforms to connect residents and visitors with the
different opportunities and activities that are available. A dedicated website would significantly help:

    ●   Promoting events and festivals                              ●   Showcasing the vast cultural talent and offer
    ●   Publishing news articles                                        in Doncaster
    ●   Sharing funding opportunities                               ●   Allowing people to see Doncaster as the
    ●   Promoting training opportunities                                cultural hub that it is
    ●   Linking together creative individuals and
        organisations
It is however important that opportunities are also promoted off line because not all people have access to the
internet. This can be achieved very easily by including the ‘Culture Identity’ on partners’ printed publicity materials
and by developing free poster templates for community and voluntary groups to use.

The Doncaster place identity has been developed for all partners from the public, private and third sector to use
alongside their own identity, to show that Doncaster is unified and enhancing the place offer collectively. The Place
Board have launched a ‘Doncaster Story Book’, capturing the essence of Doncaster’s identity. The Doncaster story
can be used as an aid memoir by all partners when promoting the town to build pride of place amongst Doncaster’s
existing residents, businesses and tourists, and to attract new investors, workforces and visitors to the area. A place
ambassador programme is being launched to establish a strong business foundation to help share the Doncaster
story and raise the profile of the area. The CCSP will liaise with the Place Board to ensure culture remains embedded
in the Doncaster story and that the ambassadors are fully briefed on cultural activities.

The partnership will continue to build relationships with local, regional and national partners to ensure the culture
strategy is engaged with all of the relevant stakeholders to raise Doncaster's profile in Yorkshire and beyond. This
will also include media partners to share our cultural ambitions for Doncaster. The primary focus will be to raise
awareness of the aims of the culture strategy and identify ways in which media partners can get involved. There will
also be a drive to integrate arts and culture into relevant plans and policies in Doncaster, via the Team Doncaster
networks, with the aim of delivering cultural activities and public art in the development of new builds and spaces.

Currently there are lots of festivals and events that take place in Doncaster which support our local economy. The
CCSP will take a stronger partnership approach in supporting and delivering festivals and events, to grow these into
full Doncaster-wide celebrations.

The CCSP will identify national campaigns that partners will use to celebrate local culture at a local level; for
example, Volunteers Week, National Archives Week, Black History Month and Museums at Night.

Action Plan Colour Key:

Priority 1: 2016-17                       Priority 2: 2018                  Priority 3: 2019-21
Action Plan Aim 1: To raise the profile of Doncaster through creativity & culture.

What                      How                       When      Who                    Outcome                     Measures              Progress

1. Develop stronger       Establish a Creative &      March   DMBC Comms,            Shared resources, skills,   Attendance at the     COMPLETE
marketing activities to   Cultural Marketing Group 2017       Heritage Services,     and knowledge across        DNweekeND.            The group has been
promote culture in        to coordinate marketing             RUOS, DARTS,           the sector.                                       formed and are meeting
                          activities; with an initial         Higher Rhythm,                                     Trackable URLs for    on a monthly basis.
Doncaster to residents
                          focus on promoting the              Music Services,        Increased awareness of      online campaigns.
and visitors.             DNweekeND.                          DCEP, Youth            Doncaster’s cultural
                                                              Alliance, Doncaster    offer.
                                                              Rovers, Cast, Darts,
                                                              Doncaster Little,
                                                              Town Centre Team,
                                                              Visit Doncaster,
                                                              Business
                                                              Doncaster,
                                                              Doncopolitan,
                                                              DCLT.

                          Ensure that culture is    May       CCSP                   People identify that        Visitor numbers,      COMPLETE
                          represented through       2016                             Doncaster is a place        spend and feedback.   Michael Hart is on the
                          place marketing by                                         that celebrates and                               Place Board representing
                          working with the Place
                                                                                     provides great cultural                           Culture & Leisure.
                          Board.
                                                                                     experiences.

                          Support the launch of a   October   CC Marketing           Cultural leaders engage     Number of Cultural    IN PROGRESS
                          Doncaster Story Book      2017      Group.                 in the Ambassador           Ambassadors.          Culture Partners to
                          and Ambassadors                                            Programme.                                        continue to attend
                          programme via the
                                                                                                                                       Ambassadors Events.
                          digital platform.

                          Work with the Place       October   CC Marketing           Increased awareness of      Annual survey.        IN PROGRESS
                          Board to develop an       2017      Group, Place           Doncaster’s cultural                              A culture strategy
identity that celebrates              Board, DMBC    identity.                                            summary document is
and promotes                          Comms.                                                              being designed using the
Doncaster’s varied                                                                                        place branding style. This
cultural offers.                                                                                          will need to be approved
                                                                                                          by the Place Board and
                                                                                                          the CCSP.

                                                                                                          The DCEP has used the
                                                                                                          branding to create a
                                                                                                          newsletter and website.
                                                                                                          The website still needs to
                                                                                                          go to the Place board for
                                                                                                          approval.

Identify and develop        October   CC Marketing   A strong online              Website and social      IN PROGRESS
digital platforms to        2017      Group, CCSP    presence that connects       media statistics,       A preferred option for a
promote creative and                                 residents and visitors       conversion rate,        Creative & Cultural
                                                     with cultural events and     applause rate,          website has been
cultural opportunities in
                                                     opportunities.               application rate and    selected.
Doncaster for people                                                              engagement rate etc.
who want to make, see
do and enjoy local
culture. Including
websites, social media
accounts, newsletters,
event listings and
directories.

Build links with local,     August    CC Marketing   Residents and visitors       An increase in media    IN PROGRESS
regional and national       2017      Group, CCSP,   will be informed about       stories about culture   A Comms plan is being
media contacts to                     DMBC Comms.    positive cultural stories,   in Doncaster.           developed to promote
showcase Doncaster.                                  which will raise pride of                            the Culture in Doncaster,
                                                     place.                                               CCSP & Culture Strategy.
Build greater, local,      Ongoing    CC Marketing        A greater understanding    Visitor numbers,          ONGOING
                            regional and national                 Group, CCSP,        of culture environments    spend and feedback.       We have seen examples
                            cultural partners to share            DMBC Comms.         across the UK and                                    of this happen via the
                            information, resources                                    increased marketing                                  Yorkshire Festival,
                            and best practice.                                        opportunities.                                       Mayflower 400 &
                            Encourage organisations                                                                                        Tour De Yorkshire.
                            to support new initiatives
                            through joint
                            promotions.

2. Take a partnership       Establish a festivals       Decemb    Visit Doncaster’s   Doncaster wide             Attendance figures        TO DO
approach to delivering      working group to identify   er 2017   Events Planning     celebrations of our        and feedback.             An Events Planning Group
Doncaster’s festivals and   how many days of                      Group, CC           festivals, that helps to                             has been set up by Visit
events.                     festivals there are in                Marketing Group,    grow events and                                      Doncaster. The group
                            Doncaster and co-                     DMBC Comms.         increase audiences.                                  includes partners across
                            ordinate a partnership                                    Doncaster will be able                               Doncaster that organise
                            action and marketing                                      to quote we have xxx                                 large scale events.
                            plan, bringing together a                                 days of festivals to
                            year round series of                                      promote our town.                                    A small strategic group
                            festivals.                                                                                                     will write an events
                                                                                                                                           strategy for Doncaster.

                            Identify national           Decemb    CC Marketing        An increased awareness     Number of national        COMPLETE
                            campaigns to celebrate      er 2016   Group, CCSP.        of shared issues and       campaigns integrated
                            culture at a local level.                                 themes across the UK.      into cultural portfolio   A list of Doncaster
                                                        August                                                   and qualitative           festivals and national
                            Prioritise a list of        2017                                                     feedback from these       campaigns has been
                            campaigns that the CCSP                                                              campaigns.                collated and shared.
                            will work on together to                                                             Demonstrate
                            celebrate.                                                                           efficiencies by gaining
                                                                                                                 leverage from national    TO DO
                                                                                                                 campaigns and             Prioritise which
                                                                                                                 funding.                  campaigns at marketing
group/ CCSP.

3. Embed art and culture     Ensure culture is            Septem   DMBC Culture &       Culture is well            Review the                 IN PROGRESS
in buildings and spaces      embedded in the ‘Town        ber      Leisure, DMBC        considered and             development of the
across Doncaster, by         Centre Master Plan’,         2017     Planning Team.       embedded throughout        plan.                      A Public Art Strategy is
                             engaging with the                                          the delivery of the                                   being developed.
integrating arts and
                             Regeneration and                                           ‘Town Centre Master
culture into local plans.    Environment Directorate                                    Plan’.
                             leading on this work.

                             Advocate for the             Septem   DMBC Culture &       Public Art is considered   Growth in number of        IN PROGRESS
                             inclusion of a public art    ber      Leisure, DMBC        and emended at the         art installations in new
                             aligned to regeneration      2017     Planning Team.       start of each project,     builds and urban and       A Public Art Strategy is
                             policies and strategies,                                   and is delivered by        open space in the          being developed.
                             embedding public art                                       experts, who consult       borough.
                             into new strategies                                        with communities.
                             within the LA and
                             partnerships.

4. Develop an open           Promote unique outdoor       March    TBC                  An increase in people      Quality of engagement      TO DO
spaces strategy to utilise   spaces to cultural           2019                          taking part in cultural    and feedback from
squares, parks, and          organisations, residents                                   activities, who don’t      public events and
countryside.                 and visitors to encourage                                  usually visit cultural     festivals using open
                             them to be active and                                      venues.                    spaces
                             take part in physical
                             activities, sports and
                             cultural activities i.e.
                             trails, routes, events and
                             activities.

                             Use trails to share          April    TBC                  Attract new audiences      Number of finds.           TO DO
                             Doncaster’s culture and      2018     Doncaster Heritage   to cultural venues and
                             heritage to engage with               Services, Public     outdoor spaces.
                             new audiences.                        Health, Visit
                                                                   Doncaster.
Aim 2: To see all children and young people and their families participate in and enjoy great cultural
experiences across Doncaster.

A new Doncaster Culture Education Partnership (DCEP) was formed in 2015, in response to the Arts Council’s
England’s Education Challenge to bring art, culture and education sectors to work together in offering a
consistent and high quality art and cultural education for all children and young people. The DCEP will lead on
delivering this aim by engaging with schools and academies, children, young people and their families and artistic
and cultural organisations. This statement from the ‘Culture White Paper (2016)’ echoed what we aim to achieve
with this strategy:-

        “Culture should be an essential part of every child’s education, both in and out of school.”

There is much work to do to support schools and academies in providing access for children and young people to
great culture and arts both in and out of school. The DCEP will fulfil an advocacy role using evidence to demonstrate
the value of cultural experience and raise awareness of the benefits of great cultural and artistic engagement to
educational leaders in the borough.

There are several barriers that prevent children and young people from accessing arts and culture. The ‘Cultural
Capital’ study that was commissioned by ‘A New Direction’ has identified the following barriers:

       Socially children and Young People don’t want to take part if their friends don’t
       Travelling to cultural venues
       Cost of activities
       Lack of awareness of activities taking place outside of school
       Cost of activities
       Parents attitudes towards cultural activities

There are currently 138 education establishments in Doncaster across primary, secondary, all-through and 16+ phase
types. 13% of schools in Doncaster provide Arts Award.

The DCEP will be consultative with young people, so that young people have a clear and central voice and are able to
influence the direction and focus on culture.

In 2016 an Education and Skills Commission was established in Doncaster to better align education, skills and
employment. The finding from this research will be released in September 2016. The DCEP will use the
recommendations from the Education and Skills Commission report to review their action plan.
Action Plan Aim 2: To see all children and young people and their families participate in and enjoy great cultural experiences across Doncaster.

What                         How                     Who        When        Outcomes                Measures                      Progress

1. Engage parents and        Create targeted         DCEP       2017-18     Parents reporting       An increase in parents
carers in cultural and       messages and                                   positive appreciation   reporting engagement
artistic experiences.        content aimed at                               levels in response to   with culture and arts
                             parents and carers                             culture and arts        activities in Doncaster.
                             that will encourage                            engagement.
                             and increase their
                             cultural and artistic
                             engagement and
                             promote wellbeing.

2. Support schools to        Advance school          DCEP TFG   2016        More children and       Number of Artsmark            IN PROGRESS
enable children and young    take-up of Artsmark                            young people            centres.
people access to             by Working in                                  reporting positive                                    A task and finish group has
participate and enjoy        collaboration with                             benefits through arts                                 been established and is
culture both in and out of   IVE. Education                                 engagement and                                        working with PIL to break
school.                      Sector, PIL,                                   activity.                                             down barriers for schools.
                             Governers and
                             creative orgs.

                             Seek to inform and      DCEP       2017-18     Arts and Culture        Increase in schools and       TO DO
                             influence the                                  embedded in the         academies providing time
                             development of the                             curriculum providing    for arts studies in various
                             Doncaster                                      creative learning       media and forms both in
                             Curriculum.                                    opportunities in        and out of the classroom.
                                                                            other subjects.

                             Provide a range of      DCEP       2016-17     Culture is more        Take up of the activities      TO DO
                             projects which                                 visible and accessible
schools can access -                        for schools and          on offer to schools.
                          a directory /                               supports the aims of
                          portfolio of                                raising attainment in
                          activities which                            schools.
                          support schools'
                          priorities.

                          Create a training /     DCEP     2017-18    Knowledgeable            Number of teachers           IN PROGRESS
                          CPD programme                               teachers providing       taking part and the
                          collaboratively -                           quality cultural         qualifications achieved.     A CPD working group has been
                          bespoke training                            learning.                                             established.
                          created more cost                                                                                 The first Arts Teach Meet was
                          effectively and                                                                                   held in July 2017.
                          more centralised in
                          Doncaster.                                                                                        The CPD working group will
                                                                                                                            meet in September 2017 to
                                                                                                                            plan future events.

                          Identify discounted     DCEP,    December   More affordable          Participation numbers at     TO DO
                          cultural                EXPECT   2016       cultural offer.          discounted shows.
                          opportunities for       Youth
                          schools and children
                          and young people.

3. Engage with children   Give children and       DCEP     2016-17    Establish a creativity   Numbers of young people      ON GOING
and young people to       young people a                              and culture forum        attending and satisfaction
shape and promote the     voice and the ability                       within the CCSP and      levels reflecting cultural   The Voice Project is now
cultural offer in         to influence culture                        / or have children       and artistic outputs.        Complete and the report has
Doncaster.                and arts in                                 and young people                                      been delivered to the DCEP
                                                                      attend LCEP / CCSP                                    and share with CCSP
Doncaster.                                meetings.                                          members.

                                                                                                                      The DCEP will review their
                                                                                                                      Action Plan based on the
                                                                                                                      recommendations from the
                                                                                                                      Voice Project.

                         Provide guidance       DCEP   2017-2018   Improved access to     Establishment of            TO DO
                         and direction on                          training outside of    guidance and training
                         progressive training                      school reported for    opportunities and
                         outside of the                            children and young     marketing of
                         school curriculum,                        people.                opportunities to students
                         which students can                                               in the borough.
                         access.

4. Joined up marketing   Designated TFG         DCEP   2016        A share approach to    The variety of content      IN PROGRESS
regarding the cultural   within the DCEP                           marketing culture      shared via the working
offer for children and   working with                              and the support that   group.                      A Creative & Cultural
                                                                                                                      Marketing group has been
young people.            appropriate                               is available via the
                         partners and                              DCEP.                                              formed to support the CCSP &
                         children and young                                                                           DCEP with communications.
                         people to identify
                         suitable marketing
                         channels for
                         children and young
                         people.

                         Develop a quarterly    DCEP   December    An increased           Newsletter sign ups and     COMPLETE
                         DCEP newsletter for           2016        awareness and take     interactions.
                         schools.                                  up of cultural
activities that are
                                                                    available to schools.

5. Support artists and       Work with Cape UK     DCEP   October   More young people       Number of students who    CANCELLED
culture organisations to     & The Breeze                 2016      accessing culture       engaged with cultural
work with schools and        Culture Network to                     and arts due to         marketing via             The Breeze Culture Network
other cultural partners to   help to connect                        schools and                                       no longer operates in South
deliver quality culture      artists and arts                       academies using         Breeze Culture Network    Yorkshire.
experiences to children,     organisations with                     Breeze.
young people and their       schools.
families.
                             Provide Quality       TBC    2017-18   Improvement in          Number of organisations
                             Assurance for dance                    reports of quality of   adapting the Quality
                             and arts groups in                     provision and           Assurance.
                             Doncaster.                             customer
                                                                    satisfaction.
Aim 3: To encourage people from all communities across Doncaster to access and take part in great
creative and cultural activities.

Doncaster is at the heart of a significant and growing cultural and visitor offer in Yorkshire that will further develop
with a focus on quality and family related activities; an example of this has been the highly successful staging of the
2016 Tour de Yorkshire which saw phenomenal crowds, enthusiasm and excitement. This strategy aims to increase
participation in our communities to ensure that great culture and art is accessible to all. Doncaster is the largest
Borough Council in England, with a growing population of around 300,000 (Census 2011), and is ranked as an area of
very high deprivation on the Multiple Index of Deprivation Ranking, being 39th out of 353 in the UK. Arts and culture
can be used to bring communities together via intergenerational community projects. The CCSP will work with the
Communities Teams at Doncaster Council, the third sector and specialist organisations to identify ways of engaging
with communities who don’t usually take part in cultural opportunities, for example older people and ethnic
minority groups that we can work with to celebrate diversity in Doncaster and people with health issues or
disabilities. Transport can be a barrier to accessing cultural activities: Doncaster has lower levels of mobility; 31.2%
of households have no car, compared to 26.8% nationally. This will need to be considered when programming
cultural activities.

Doncaster residents have poorer than average levels of health; 22% of residents consider they have a long-term,
limiting illness, 11% of the population provide unpaid care (this includes 732 young people aged up to 24 years) and
21.7% of the population have some form of disability (2011 Census). Arts and cultural activities can improve health
and wellbeing through improved engagement with the public and patients. Arts groups are often at the heart of
communities and do not resemble traditional services so can reach people who do not engage with traditional health
and social care providers. Their approaches are participative, engaging and responsive to interest, building
relationships that raise aspiration and self-esteem. Arts Council England released the ‘Cultural activities, art forms,
and wellbeing Report’ in January 2015, which shares a wide range of cultural forms which can be used to help
improve general health and wellbeing. The report said:

    All arts and culture activities are significantly associated with happiness and relaxation. The report shows the
    following activities have a positive impact on happiness:

        1. Theatre, dance, concerts                                     4. Hobbies, arts, crafts
        2. Singing, performing                                          5. Listening to music
        3. Exhibitions, museums, libraries                              6. Reading
This information will be considered, when programming cultural activities in communities.

Arts and cultural activities can also deliver value for money through primary and secondary prevention and self-
management of health conditions. Examples include arts sessions in GP surgeries that have decreased GP and
outpatient appointments and reduced hospital admissions for long term conditions. Other therapeutic interventions
have been shown to impact across a breadth of areas including increased wellbeing in people with dementia and
reduced crisis admissions for people with severe and enduring mental health conditions.

Arts and culture can also promote health and wellbeing through wider social and economic regeneration,
transforming the identity of an area and creating employment opportunities through tourism, leisure and
investment. Economic development and improved living conditions is one of four broad themes that will be key
factors in reducing health inequalities, as described in ‘Due North’ (Public Health England’s report on health equity).

The CCSP will form a subgroup of health and cultural partners that will provide greater advocacy, advice and support
for health professionals and commissioners, to embed creativity and culture in health initiatives in Doncaster. This
group will also demonstrate how culture and arts underpin healthy living, as evidenced in national research
examples. The ‘Understanding the value of arts & culture: the AHRC Cultural Value Project’, explains that:
“The contribution of arts and culture to improving health and wellbeing has been extensively studied, with
    activities that include dedicated arts therapies, the use of art and design to produce better healthcare
    environments, community arts interventions to improve social inclusion and mental health, and the benefits of
    engagement for older people and also for those suffering with dementia. While noting the powerful evidence in
    support of many of these, the report stresses that only by gathering qualitative and personal evidence can the
    more pervasive benefits for health and wellbeing be fully grasped”.

The strategy will work with leisure and cultural leaders to map out cultural events and opportunities and develop
marketing to promote this offer to our communities, showing clear access and progression routes. The CCSP will
work with learning providers and cultural partners who offer arts and cultural community learning in non-formal
education settings. For some residents, informal learning could be the first steps into taking part in culture or
community learning and could lead onto more formal education. The CCSP will work with these providers to share
learning opportunities and clear progression routes into further learning, volunteering or engaging with cultural
events and activities.

The CCSP will champion amateur and voluntary arts and cultural groups, supporting them to thrive by promoting
their offer via the new digital platforms and helping them grow their membership. It is the role of CCSP to provide
mentoring support where appropriate and share information about skills development and opportunities to enable a
robust and sustainable amateur and voluntary arts offer in Doncaster that provides quality opportunities and
experiences to our communities and visitors.

There are a large number of cultural volunteers in Doncaster that are passionate about our local culture and
heritage, an example being the large number of heritage societies and friends of groups across the borough. The
partnership can amplify the great work they are delivering. The CCSP aims to work with cultural organisations to
celebrate volunteer contributions, strengthen the volunteering infrastructure and promote new volunteering
opportunities in the culture and arts sector.
Action Plan Aim 3: To encourage people from all communities across Doncaster to access and take part in great creative and cultural activities.

What                           How                        Who          When        Outcomes                  Measures              Progress

1. Identify current cultural   Map out cultural           DMBC         September   A clearer                 The number of         IN PROGRESS
provisions and work to fill    activities in Doncaster.   Culture &    2017        understanding of what     people taking part,   Join up cultural mapping that has
any gaps.                      Develop marketing to       Libraries,               is available in           and how they          been conducted.
                               promote this offer         Youth                    Doncaster. This will be   found out about
                               showing clear              Alliance,                evidenced by the          the activities.
                               progression routes.        DCEP.                    marketing materials
                                                                                   produced.

2. Identify ways to engage     Develop an Audience        CC           November    Targeted engagement.      The number of         TO DO
with local people who          Development Strategy       Marketin     2017                                  people taking part,
don’t traditionally take                                  g Group                                            and how they
part.                                                                                                        found out about
                                                                                                             the activities.

                               The Creative People and    RUOS         2017-18     New cultural              Survey to RUOS        IN PROGRESS
                               Place project that is                               audiences that will       participants. RUOS
                               being delivered by Right                            contribute to engaged,    Annual reports and
                                                                                   healthier, happier
                               Up Our Street.                                                                full data report in
                                                                                   communities.
                                                                                                             2019.

                               Work with the third        TBC          2017-18     Greater awareness         Annual survey.        TO DO
                               sector and specialist                               and access to
                               organisations to reach                              opportunities within
                                                                                   communities.
                               new audiences.

3. Ensure culture in           Build and develop          TBC          September   An accessible cultural    Annual survey of      TO DO
Doncaster is accessible to     activities and                          2017-18     offer for all, that       residents including   Face to face marketing with
residents with protected       partnerships with                                   provides regular          those who have        partners. Review survey.
                               organisation that are                               inclusion to those with   protected
characteristics.
                               working with these                                  protected                 characteristic
audiences. Taking                             characteristics.            backgrounds as
                            inspiration from                                                          defined by the
                            examples of best practice                                                 Equalities Act.
                            from similar areas across
                            the UK.

4. Embed creativity and     Provide greater           TBC     2018 –      Healthier communities in    Identify ways to       TO DO
culture in health           advocacy, advice and              2019        Doncaster by taking a       report on impact of    Libraries & Culture are meeting with
                            support for health                            multi-agency approach,      creativity and         Public Health reps in July 2017 to
initiatives in Doncaster.                                                 using culture and arts to
                            professionals and                                                         culture on             integrate plans.
                                                                          improve health and
                            organisations to                                                          wellbeing in
                                                                          wellbeing.
                            collaborate with artists                                                  Doncaster.             Culture reps to meet with heath reps
                            and cultural                                                                                     in September 2017
                            organisations.
                            We will work with Public
                            Health and other health
                            partners to take an
                            evidenced based
                            approach to
                            demonstrating how
                            culture and arts underpin
                            healthy living.

5. Promote and provide      Map and understand the      TBC   September   Gain a greater              Number of people       TO DO
creative and cultural       marketplace for creative          2017        understanding of            attending creative
opportunities to learners   learning in communities.                      creative and cultural       courses and the
                            Use appropriate                               informal learning           qualification levels
in non-formal education
                            marketing channels to                         opportunities and           achieved from
settings for all.           define and showcase                           identify any gaps that      these courses.
                            creative learning                             need addressing.
                            opportunities with clear
                            progression routes into
                            formal education.
6. Champion amateur and Work in partnership with TBC            November    A robust amateur and      Increased audience     TO DO
voluntary arts and culture, amateur and voluntary               2017        voluntary arts offer in   attendance and
supporting them to thrive. groups and support them                          Doncaster that            membership
                            to promote their offer                          provides quality          numbers.
                            and grow their                                  opportunities and
                            membership. Provide                             experiences to our
                            mentoring support and                           communities and
                            share information about                         visitors.
                            skills development and
                            opportunities.

                        Celebrate cultural           CC         June 2018                             Volunteers case        TO DO
                        volunteers and promote       Marketin                                         studies.
                        volunteering                 g                                                Number of
                        opportunities.               Group/CC                                         volunteers.
                        Strengthen the               SP                                               Number of
                        volunteering                                                                  volunteer hours.
                        infrastructure, by sharing                                                    Volunteer
                        expertise, free resources                                                     progression.
                        and signposting.                                                              Volunteer
                                                                                                      satisfaction levels.
Aim 4: To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the
diversity of its people.

Doncaster developed as a strong industrial centre in the 19th and 20th centuries when coal, glass production, wire
rope making and locomotive building was at the heart of Doncaster’s exponential growth. The demise of coal mining
in the late 20th century had a knock on effect for other industries, employment and skills confidence. In recent
times, Doncaster has been re-inventing itself with regeneration schemes; examples which demonstrate this include
Lakeside, which is home to housing, businesses, leisure facilities and Doncaster Rovers; the Frenchgate Shopping
Centre and Transport Interchange; the Waterdale civic and cultural quarter; and the borough is about to develop a
European Tour standard golf course.

We know that 25% of Doncaster residents are economically inactive compared to 23% for the region and 22.7%
nationally. Engagement in cultural activities is one way of stimulating people to develop skills and take an interest in
being economically active. By getting involved, volunteering and gaining new and diverse skills or interests, people
can go on to do more and fulfil their potential and culture and arts have a significant role in achieving this.

The CCSP will make contact with education partners and careers supporting agencies to recognise the breadth of
creative and cultural careers available for people of all backgrounds. The partnership will encourage creative
industries to provide sector experience via apprenticeships, work placements, paid internships for graduates and
careers development.

The Sheffield City Region’s Creative Digital Industry sub-sectors provide an outline of creative sector roles:
Advertising, Architecture, Arts and Antiques Market, Crafts , Cultural Heritage, Design, Film and Video, Hardware and
Computer Services, Music, Performing Arts, Publishing, Software, Television and Radio, and Visual Arts.

Doncaster has lower than average levels of formal education qualifications; 35.9% having no qualifications compared
to 28.9% nationally, 18.6% obtaining level 3, 4 or 5 qualifications compared to 28.2% nationally. To increase skills
development for individuals and businesses in the creative and cultural sector, the CCSP will work with training
providers and national partners to identify and share opportunities.

There are already several established partnerships that support and advance cultural leadership in Doncaster the
CCSP will continue to support all cultural leaders to have a voice and help them to shape arts and culture in
Doncaster.

There is a lack of quality office/ work space in Doncaster, the CCSP will work with businesses and landlords to
identify space for artists and creative industries to grow, using pop up spaces as per those seen in Waterdale, Church
View and other locations.

To be able to raise awareness of the impact of culture, the CCSP need to work with wider partners to identify a
coordinated approach to measure and demonstrate the impact of culture on communities, health and wellbeing and
the economy in Doncaster through shared research and evidence.

This strategy will provide a foundation for a co-ordinated and co-designed cultural offer that will help the
partnership to explore, identify and promote new opportunities to bring cultural investment into Doncaster.
Aim 4: To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the diversity of its people.

What                          How                       Who               When      Outcomes                  Measures                     Progress

1. Support and advance        Maintain and grow         Place Board,      Ongoing   The delivery of greater   Effective governance,        ONGOING
diverse cultural leadership   established               CCSP, DCEP,                 collaborative projects.   monitoring and challenging
and share sector              partnerships              Doncaster                                             through Team Doncaster.
experience.                                             Heritage Forum.                                       Effective action planning
                                                                                                              focussing on tangible and
                                                                                                              realistic outcomes for
                                                                                                              residents across the
                                                                                                              borough.

                              To provide peer           CC Marketing      August    Increased awareness of    Forum membership levels      IN PROGRESS
                              support through           Group/DCEP        2017      local artists, cultural   and feedback from forums.
                              various opportunities –                               organisations and                                      A new Arts Teach
                              such as networking,                                   businesses cultural                                    Meet has been
                              cultural conversations                                contributions. Greater                                 set up by DCEP.
                              and cross promotion                                   partnership working.                                   Business focus
                              i.e. Artist meet up at                                                                                       group at the
                              Cast.                                                                                                        chamber August
                                                                                                                                           2017

                              Develop a programme       TBC               October   Bring the voice of the    An annual survey and focus   TO DO
                              of engagement with                          2017      creative and cultural     groups.
                              communities, artists                                  communities into the
                              and businesses.                                       strategic place.
2. Identify and promote      Work with regional        TBC              2018       New culture investment in     The number of bids awarded
opportunities to bring       partners to identify                                  Doncaster that enhances       and the amount of
investment into              income generation                                     and compliments               investment brought into
Doncaster.                   models. Scope out the                                 Doncaster’s current           Doncaster.
                             funding opportunities.                                cultural offer.

                             Work with businesses      TBC              2017       An increase in financial or   Support received from local   TO DO
                             to support culture in                                 in-kind support from          businesses.
                             Doncaster, as a part of                               businesses in the sector.
                             their Corporate Social
                             Responsibilities.

3. Support cultural          Work with partners        TBC              Septembe   A knowledgeable cultural      Number of people employed     TO DO
businesses and increase      who provide business                       r 2018     sector that continues to      in creative and cultural
skills development in the    support and skills                                    grow and progress.            industries.
creative and cultural        development to
sector.                      support cultural
                             business and
                             strengthen the cultural
                             sector. Support for
                             emerging creatives.

4. Recognise the breadth     Encourage creative        Culture Skills   December Inspired career driven          Number of students going on   In Progress
of creative and cultural     industries to provide     working Group    2017 -18 individuals with a passion      to study in creative and
careers available for        sector experience via                               for culture, joining and        cultural sector courses.      A Culture Skills
people of all backgrounds.   apprenticeships, work                               expanding the creative                                        Group has been
                             placements, paid                                    sector.                                                       establishes they
                             internships for                                                                                                   will meet for the
                                                                                                                                               first time in
graduates and careers                                                                              September 2017.
                               development.

                               Careers support for
                               young people.

5. Provide space for artists   Encourage artists to      TBC   March    Empty spaces are brought     Amount of space dedicated    TO DO
and creative industries to     use innovative and              2018     to life with temporary       to this purpose and
grow using pop up spaces       unexpected spaces to                     creative projects. Cost      engagement levels with the
as per those seen in           deliver cultural                         effective work spaces.       concept.
Waterdale and other            activities and engage
locations in 2015-16.          with new audiences i.e.
                               rooftops, car parks,
                               shopping centres.
                               Share opportunities on
                               the digital platform.

6. Measure and                 Measure participation     TBC   August   The value of culture is      Demonstrate impact to Team TO DO
demonstrate the impact         to identify how people          2017     recognised by all sectors.   Doncaster.
of culture on                  engage with culture                                                                              Explore funding
communities, health and        and the successfulness                                                                           opportunities.
                                                                                                                                Work with
wellbeing and the              of this engagement.
economy in Doncaster                                                                                                            University of
through shared research                                                                                                         Sheffield
and evidence.                                                                                                                   Students.
Get Involved
Anyone who would like to contribute to Culture in Doncaster can email culture@doncaster.org.uk to express an interest in joining the Creative & Cultural
Strategic Partnership or one of the Task and Finish groups.

Governance of the CCSP

    Enterprising Doncaster        Children and Families Strategic        Team Doncaster Strategic           Health & Wellbeing Board         Safer and Stronger Doncaster
                                            Partnership                 Partnership Board Members                                                     Partnership

                                                                          CCSP Steering Group

    Doncaster Culture Education Partnership                                                                                           Doncaster Heritage Forum
                                                               Creative & Cultural Strategic Partnership

                                                                    Creative & Cultural Marketing Group

Other working groups the partnership aim to establish or work with:

Skills and Business              Town Centre Team                     Place Board                         DMBC Equality & Diversity         Public Arts Group (TBC)
Development (TBC)                                                                                         Forum
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