Media Kit 2021 elektro AUTOMATION - Konradin Service
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elektro AUTOMATION Media Kit 2021
Trade Magazine 4
Website 19
Newsletter 24
Extras 27
Lead-Generation 29
Konradin Industrie 32
Media Brand
Automation Award
For the 24th time, the Readers
of elektro AUTOMATION and
wirautomatisierer.de will vote for
the Winner of the Automation
Award, which has been presented
in the TECHNOLOGY and DIGITALI-
SATION categories since 2020.
Further information at
media.industrie.de
Trade Magazine
The Trade Journal for Electrical Automation
Technology. Through sound and qualified Address Rental
Newsletter
reporting, as the basis for current investment
decisions whilst simultaneously future-proofing,
Mailing
the reader will establish a solid foundation Social Media
Automation at a glance Page 28
for the realisation of modern
– Weekly product and
Industry 4.0 concepts.
industry highlights,
Page 4
succinctly and concisely
summarised for 14,331 Editors’
recipients. During SPS,
distributed as Special Newsletter
Daily News.
from page 24. Page 26
2
„Electrical automation
White
paper technology is one of the
core disciplines of innovative
Lead Generation products and manufactu-
ring facilities – and it is so
You will receive advanced that it lays the
qualified contacts with
foundations for the imple-
specific interest in your
subject (adhering to mentation of Industry 4.0
EU-GDPR). concepts. In particular, the
from page 29 Website growing importance of the
software constituent also
Webinar demands looking far outside
wirautomatisierer.de – Automation the box. elektro AUTOMA-
community with high commercial value
through valuable trade information, TION achieves precisely this
Company Profile themed specials, webinars, whitepapers, Campaign objective, without losing
image galleries, databases, etc. sight of the fundamental
We present your topics
Page 22 from page 19 to your specific target group roots of automation!“
using an intelligent
combination of advertising Michael Corban,
Native formats – tailor-made, Editor-in-Chief
budget and
Advertising goal-oriented.
Page 21
Video
Professional video production
The job portal on site or during trade fairs,
of the Konradin always with the expert
Media Group. support of our
editorial staff.
Page 27
Network
Editorial Concept
Concepts • System Solutions • Components – a comprehensive overview of electrical automation
elektro AUTOMATION Digitisation as the focal point of AUTOMATION
covers the complete bandwidth of electrical automation. It deals with both Within all editions of elektro AUTOMATION, we are giving the key topics of in the
underlying concepts and system solutions for control and drive technology. foreground are specific areas including Data Collection and Analytics (Data Science) in
The spectrum of themes ranges from system descriptions to the details of conjunction with Machine Learning and Artificial Intelligence as well
data system integration and bus and industrial Ethernet systems. as Production IT, as an enabler of Industry 4.0. As all of these aspects of digitisation
form mandatory elements of Electrical Automation, digital AUTOMATION
It also focuses on components such as touch panels, electrical connectors, cables simultaneously forms the connection between OT and IT, described within
and enclosures as well as power supplies and energy distribution in addition to Industry 4.0 scenarios.
the entire range of sensor technology, which enables the comprehensive
acquisition of data within the scope of digitisation.
Round-table Discussions, Interviews
elektro AUTOMATION provides Automation Experts with specialist knowledge that elektro AUTOMATION also operates thematically with related media brands from
serves as the basis for future investment decisions. The Issues place a special focus on Konradin Industrie, especially KEM Konstruktion. In addition to Automation, it also
Trends and Practical Application and Product know-how. in addition to automation, addresses Mechanical Construction and thus illuminates the interdisciplinary
the topic of mechanical construction is also highlighted. cooperation within Systems Engineering.
PRAXIS - concrete Application Knowledge for daily Work
• Detailed Application and Product Know-How
• Best Practice Solutions
• Well-founded Background Articles
TRENDS - Medium to Long-term Developments, in Focus:
• Trend Interviews with Experts from the Market
• In-depth Knowledge of Development Topics such as Industry 4.0 in Contributions,
CONCEPTS SYSTEM SOLUTIONS COMPONENTS
lay the foundations for high performance, reliable ensure efficient automation and integration into form the essential basis for electrical automation.
machines and systems higher-level systems.
e.g. components such as simple electrical connectors
e.g. data security concepts for Industry 4.0 e.g. system solutions for drive and/or control tasks. or efficient air conditioners for enclosures.
4
Editorial
Engineering total
Dipl.-Ing. (FH) Andreas Gees (ge) Johannes Gillar (jg)
Mechanics, electrical engineering and software Assistant Editor-in-Chief Assistant Editor-in-Chief
interplay within modern machinery and equipment
and function hand-in-hand – which is a good reason Phone +49 711 7594-293 Phone +49 711 7594-431
for the editorial teams of andreas.gees@konradin.de johannes.gillar@konradin.de
• elektro AUTOMATION and
• KEM Konstruktion Control engineering/IPC/PLC | data communi- Drive systems | sensors | measurement and testing
cation/security | M2M communication/HMI | technology | cloud solutions | MES/ERP | control
to cooperate. Such an interdisciplinary approach interface technology |power supply/-energy distribution technology
reflects the way in which design and development
departments will increasingly need to work.
Dipl.-Ing. Michael Corban (co) Evelin Eitelmann (eve) Bettina Tomppert (bt)
Editor-in-Chief Editor Editor
Phone +49 711 7594-417 Phone +49 15205767159 Phone +49 711 7594-286
michael.corban@konradin.de evelin.eitelmann@konradin.de bettina.tomppert@konradin.de
Engineering tools | production IT | data Fluid technology | collaborative robotics | magazine | Research
communication | artificial intelligence | identification/RFID | housings/components |
programming systems
Nico Schröder M.A. (sc)
Carmelina Weber Correspondent Dr.-Ing. Ralf Beck (bec)
Assistant Editor Editor
Phone +49 170 6401879
Phone +49 711 7594-257 nico.schroeder@konradin.de Phone +49 711 7594-424
carmelina.weber@konradin.de ralf.beck@konradin.de
Reprints | specimen copies Focus on drive and fluid technology 4.0 Assembly & handling technology
and mechatronicsystems
5
Trade Magazine
1 Portrait
01 Title: elektro AUTOMATION 11 Publisher: Katja Kohlhammer
02 In brief: 12 Advertising: Andreas Hugel, Sales Director
Established and renowned trade magazine for electrical automation with over
70 years of experience in the market. The editorial content of elektro AUTOMATION 13 Editorial: Dipl.-Ing. Michael Corban, Editor-in-Chief
places value on a competent and thorough system and concept expertise for the
entire field of electrical automation. Readers are provided with the fundamen-
tals for realising modern Industry 4.0 concepts. 14 Pagination analysis 2018 = 10 issues
Expert reporting on the following themes: drive systems, data communication/ Total pages 804 pages = 100.0%
security, Data acquisition & analytics, Artificial intelligence/Machine Learning,
Cloud solutions/platforms, Production IT, Control engineering/MES, energy Editorial section: 640 pages = 79.7%
efficiency, engineering tools, control technology/IPC/PLC, safety systems, M2M Advertising section: 164 pages = 20.3%
Communication/HMI, enclosures/components, interface technology, power also comprising: 4 pages
supply/energy distribution, image processing/ID/RFID, measurement technology Loose inserts: 7 pieces
and sensors.
15 Content analysis of editorial section 640 pages = 100.0%
03 Target group:
Automation experts and system integrators in the areas of development and Analysis by subject:
design engineering of electrical automation technology; mainly in mechanical Software + systems
and plant engineering, but also with plant operators in selected industries. In Including industrial computers, control engineering,
these domains, elektro AUTOMATION achieves full coverage of companies with bus systems, electric drive technology 265 pages = 41.4%
more than 25 employees. Components + peripherals
Including interface technology, cables and wires,
04 Frequency: 6 issues per year enclosures/cabinets/19-inch rack technology, EMC,
switches and relays, power supplies 131 pages = 20.5%
05 Format: DIN A4 Measurement + sensors
Including measurement data acquisition and processing,
06 Year: 74th year 2020 sensor technology, production measuring technology 97 pages = 15.2%
Market/other 147 pages = 22.9%
07 Subscription price: Annual subscription: Germany 69,90 €, abroad 69,90 €
Free circulation exclusively to qualified recipients Analysis by type of content:
Articles describing trends 77 pages = 12.0%
08 Organ: — Practice-related articles 317 pages = 49.5%
Product information 105 pages = 16.5%
09 Memberships: bvik Bundesverband Industrie Kommunikation e.V. Market/industry news 117 pages = 18.3%
Editorial/content 24 pages = 3.7%
10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
6
Konradin – Distribution with Guarantee
1 IVW I+II/2020 2 Newsletter-Reporting, July 2020 3 Google Analytics 1. HJ 2020
Magazine Contact Opportunities
Recipient Addresses Recipient Addresses
Print Magazine ePaper Total Magazine For Print Inserts, partial circulation
via Postal Distribution 15,825 via Paid Subscription 1 1,580 per Publication Date 24,889 according to Postcode area is also
possible.
1 via Target Group-Newsletter 2 7,484 (plus Print co-readers) For more details please see page 18.
Newsletter Postcode Zone Print Run
Recipient Addresses Newsletter 0 1,121
per Distribution 14,331
Editorial-Newsletter 14,331 1 856
(Monthly 4x = 57,324 2 1,308
2 3 1,650
4 1,775
Website 5 1,791
Website 6 1,495
www.wirautomatisierer.de per Month PI: 29,247 7 2,399
User: 15,924
8 1,760
9 1,417
3
Foreign Countries 253
7Trade Magazine
3 Readership Analysis
1.1 Industries/industrial sectors: recipient groups Share of actual circulation 1.2 Company size: Share of actual circulation
Industry code acc. to classification of industrial sectors 2008 % Copies % Copies
C.10 General food industry 2.2 548 1 – 49 employees 19.1 4,754
C.17 Prod. of paper, cardboard and goods thereof 0.9 224 50 – 99 employees 13.7 3,410
100 – 199 employees 22.6 5,625
C.20 Production of chemical products 1.4 348 200 – 499 employees 17.9 4,455
C.21 Production of pharmaceutical products 1.8 448 500 and more employees 26.7 6,645
C.22 Prod. of rubber and plastic goods 13.6 3,385
Actual circulation 100.0 24,889
C.24 Metal production and metal working 0.9 224
C.26 Production of data-processing equipment,
electrical and optical products 8.1 2,016
C.27 Production of electrical equipment 11.4 2,837 1.3 Position in company Share of actual circulation
% Copies
C.28 Mechanical engineering 40.6 12,245
C.29 Prod. of motor vehicles and components 5.8 1,444 Corporate management 20.6 5,127
C.31.02 Prod. of kitchen furniture 0.3 75 1st management level 19.2 4,779
2nd management level 27.3 6,795
M.71.12, 71.1 Engineering offices for technical, physical Employees, skilled workers, specialists 32.9 8,188
and chemical studies 4.3 1,070
M.72 Research and development 0.1 25 Actual circulation 100.0 24,889
Actual circulation 100.0 24,889
1.4 Job function Share of actual circulation
% Copies
Corporate mangament 19.7 4,903
Design engineering, engineering 26.4 6,571
Business planning 20.8 5,177
System development/control engineering 18.8 4,679
Systems planning 14.3 3,599
Actual circulation 100.0 24.889
8Trade Magazine
Subject Overview
Trends Gateways:
Sensor Technology 4.0, Edge, Fog & Cloud Computing, Information Acquisition, Data
Data & communication: Transfer to the Cloud, Platforms for Data Acquisition, Analysis Methods & Tools
Including application profiles, data/software interfaces, data integration and In Issue 6
consistency, communication functionalities and requirements, communication
standards and media (e.g. Ethernet, wireless variants), M2M communication Measurement & Testing Technology:
In Issue 3 Interface/Expansion Modules, Surface-mounted and Built-in Measuring Devices, Bus
Diagnostics, Data Loggers, EMC, IR Measurement Technology, Multimeters, Power
Drives & motion: Failure Analysis, PC Plug-in Cards (including Hardware and Software Platforms), Test
Including drive networking, decentralisation, control functionalities, system Software, Test Bench Automation, Software for Acquisition, Processing, Storage and
integration, (software and hardware), safety functions | In Issue 5 Visualisation of Measurement Data, Vibration Measurement Technology, Clamp
Meters, Thermography, Counters | In Issues 2, 6
Industrial control:
Including decentralisation and embedded developments, hardware and software plat- COMMUNICATE
forms, programming and communication standards, control networking | In Issue 1
Data Communication:
Integrated manufacturing: Fieldbus and Ethernet Systems (including real-time Ethernet), Communication
Including data storage and consistency, automation frameworks, MES, ERP connec- Components, Networks, Sensor/Actuator Buses, Safety Buses, Software and
tion, web technologies, product tracking, energy efficiency, Convergence between OT Protocols for Transmission Systems (including OPC, TCP/IP), Transmission Media
and IT, Industry 4.0 | In Issues 2, 4, 6 (data cables), Wireless Communication (e.g. Bluetooth, WLAN) | In Issues 1, 2, 3, 5, 6
Practice M2M Communication / HMI:
Control Terminals, Command Transmitters, Radio Data Transmission, Displays,
DATA COLLECTION Remote Diagnosis, Commissioning, Programming and Maintenance, Radio Modems,
Internet/Intranet Applications, Touch Panels, Keyboards, WLAN | In Issues 2, 4, 6
Sensor Technology:
Sensors (e.g. Rotary Encoders, Proximity Switches), also with Processor Intelligence Security:
and Networkable, etc. for Distance, Torque, Number and Angle, Dimension, Pressure, Software and Hardware for Access Protection, Protection against Manipulation,
Flow Rate, Electrical Parameters, Ex-ranges, Humidity, Colour Recognition, Level, Software for the Detection of Anomalies in the Network | In Issues 1, 2, 3, 4, 6
Speed, Light Barriers, Object Recognition, Position, Vibration, Temperature, Time
In Issues 2, 3, 4, 6 AUTOMATE/OT (Operational Technology)
Image Processing/identification/RFID: Control Technology/IPC/PLC:
2D/3D Measurement, Barcodes / Data Matrix Codes, Vision Software, Coding 19˝-Systems, (Real-time) Operating Systems, Embedded Computers, Explosion-proof
Systems, Frame Grabbers, Cameras, Object/Pattern Recognition, Quality Testing, Computers, Industrial PCs, Compact and Small Controllers, Mobile Computers,
RFID, Transponders, Vision Systems for Control/Positioning, Vision-Sensors, Computer Boards (including Form Factors, Multi-core), PLC/CNC (Hardware and
Completeness Checks, Accessories (Lighting, Lenses, etc.), Smart Cameras, Digital Software), Control Relays, Regulators | In Issues 1, 2, 3, 4, 6
Interfaces | In Issues 1, 5
9Trade Magazine
Subject Overview
Safety: NEWS
Emergency/Stop and Position Switches, Optical Distance Measurement and Area
Protection, Sensors for Object Recognition, Safety Light Barriers and Grids, Safety Reporting in every issue on
Relays, Safety Controls and Buses, Standstill and Speed Monitors | In Issues 2, 5
Measurement technology + sensors:
Motion Control: Product news including PC measurement technology, image processing and sensors
AC/DC, Gear, Linear, Stepper and Servo Motors, Drive Controls, Software and Sensors, (also with processor intelligence and networkable), measurement data processing
Three-Phase Drives, Energy-saving Motors, Frequency Converters, Complete Drives,
Micromotors, Motion Control, Servo and Positioning Systems, Soft Starters, Safe Communication:
Drives | In Issues 2, 5, 6 Product News etc. on Fieldbus and Ethernet Systems, Security,
Software and EMC measures
Enclosures/Components:
19˝ Systems, Electronics/Control Cabinets, EMC and Explosion Protection Measures, Automation/OT:
Energy Supply Systems, Cable Bushings and Screw Connections, Components for Product News etc. on Control Technology, Safety Systems, Motion Control, Interface
Ventilation, Air Conditioning and Power Distribution, Interface Technology (Bus Technology, Power Supply, Housing/Components and EMC Measures
Terminal Systems, I/O and Interface Assemblies , Cable and Plug Connectors,
Terminal Blocks and Connection Terminals) | In Issues 2, 3, 4, 6 Management/IT:
Product News and supplemental on Cloud and Platform Solutions,
Power Supply/Energy Distribution: Control Systems, MES, ERP as well as Data Science and AI
Lightning and Surge Protection, Built-in Power Supplies, EMC Measures, Power
Cables and Lines, Installation Systems, Power Electronics | In Issues 1, 2, 5, 6
MANAGE/IT (Information Technology)
Smart Factory:
Solutions for the Internet of Things (IoT) and especially the Industrial Internet of
Things (IIoT), Cloud and Platform Offers, Digitisation and Industry 4.0, Convergence
of OT (Operational Technology) and IT (Information Technology) | In Issues 2, 4, 6
Artificial Intelligence/Machine Learning:
Gewinnung von AlgoritAcquisition of Algorithms, Processes and Solutions for the
use of Machine Learning, AI Trends | In Issue 6
Control Technology/MES:
BDE, Operating Systems, ERP/PPS, IT Structures, MDE, MES, Process Control
Technology and Visualisation, Scada Systems | In Issues 2, 3
10Road to
SPS 2021
Make sure you are in the spotlight during SPS!
SPS is the World‘s leading Trade Fair for Smart and Digital Automation. In 2018, a total of 1,631 Exhibitors showcased their solutions on 136,000 square Meters of exhibition
space, throughout 16 Halls. It is not easy to attract the attention of Trade Fair Visitors. That is precisely why elektro AUTOMATION offers extensive cross-media options to
guarantee your successful Trade Fair communication for SPS 2021:
Newsletter with Special
wirautomatisierer.de
elektro
AUTOMATION
„Automatisierung im Blick“ Supplement
Sonderveröffentlichung zum
Automation Award 2017
Innovative Produkte
zur SPS IPC Drives 2017
im Überblick
Seite AW 2 Konzepte • Systemlösungen • Komponenten
Automation Award Seite AW 4
Wählen Sie die
• All year round, SPS Innovations
Steuerungstechnik Standardkomponenten
& Systemlösungen & Sensorik
Alle Einreichungen ab Seite AW 6 Alle Einreichungen ab Seite AW 11 Top-Innovationen der
Automatisierung
every Wednesday
+ SPS topically daily
from 23.-25.11.
2017
see page 24f.
• Editorial Ausgabe 6/2021
Special Newsletter, SPS Main trade fair issue
see page 28 SPS with supplement
Ausgabe
06/2021
PD: 16.11.
Application period for Automations Award until 20.09.2021 Invitation phase and SPS trade fair
Juli August September Oktober November
7. 21. 4. 18. 1. 8. 15. 22. 29. 6. 13. 20. 27. 3. 10. 17. 23. 24. 25.
Further advertising opportunities During the trade fair
• www.wirautomatisierer.de, see page 19. • Automation Award, visit www.media.industrie.de.
• Video Statement or Video Wall, see page 27 • Newsletter SPS aktuell, see page 25
• Lead Generation, from page 29. • Video Statement, see page 27
• SPS theme page on
wirautomatisierer.de • Video Wall, see page 27
Why not draw up your own individual package?
On the following pages you will find all the necessary details.
We will gladly advise you and put together a custom quotation, upon request.
11For
Trade Magazine
details on
Editorial Schedule 2021 Topics please
see Pages 9
and 10
Issues Themes Special Section Fairs
March 1/2021 Theme focus: Embedded Solutions Automation Award 2020
Winner and Award Presentation
Embedded World
Nuremberg,
Publication date: Data Acquisition 02.03.-04.03.
26.02.2021 • Image processing/Identification/RFID
Advertising deadline: Trends: Industrial Control all about automation
28.01.2021 Communication Friedrichshafen,
Editorial deadline: 09.03-10.03.
• Data Communication
17.12.2020
• Security
Automation/OT
• Control Technology/IPC/PLC
• Power Supply / Energy Distribution
April 2/2021 Hannover Messe Issue
with Exhibition distribution
Data Acquisition
• Sensor Technology
Hannover Messe
Hanover, 12.04.-16.04.
Publication date: • Measurement and Test Technology
06.04.2021 Automatisierungstreff
Communication
Advertising deadline: Management/IT Böblingen, 27.04.-29.04.
• Data Communication
08.03.2021 • Smart Factory
• M2M Communication/HMI Sensor + Test
Editorial deadline: • Control Technology/MES
08.02.2021 • Security Nuremberg,
04.05.-06.05.
Automation/OT Trends: Integrated Manufacturing
PCIM
• Control technology/IPC/PLC
Nuremberg,
• Safety 04.05.-06.05.
• Motion Control
Control
• Housing/Components
Stuttgart, 04.05.-07.05.
• Power Supply/Energy Distribution
all about automation
Heilbronn, 19.05.-20.05.
12For
Trade Magazine
details on
Editorial Schedule 2021 Topics please
see Pages 9
and 10
Issues Themes Special Section Fairs
Juni 3/2021 Theme focus:
Automation in Process Technology
Management/IT
• Control Technology/MES
all about automation
Essen, 09.06.-10.06.
Publication date:
02.06.2021 Data Acquisition
Advertising deadline: Trends: Data & Communication
• Sensors
03.05.2021
Editorial deadline:
01.04.2021 Kommunizieren
• Data Communication
• Security
Automation/OT
• Control Technology/IPC/PLC
• Housing/Components
Sept 4/2021 Theme focus:
Security in the Smart Factory
Managen/IT
• Smart Factory
all about automation
Chemnitz, 22.09.-23.09.
Publication date:
08.09.2021 Data Acquisition Trends: Integrated Manufacturing
Advertising deadline:
• Sensors
12.08.2021
Editorial deadline:
Communication
15.07.2021
• M2M Communication/HMI
• Security
Automation/OT
• Control Technology/IPC/PLC
• Housing/Components
13For
Trade Magazine
details on
Editorial Schedule 2021 Topics please
see Pages 9
and 10
Issues Themes Special Section Fairs
Okt 5/2021 Theme focus: Machine Safety Motek
Stuttgart, 05.10.-08.10.
Publication date: Data Acquisition Trends: Drives & Motion
30.09.2021 • Image Processing/Identification/RFID
Advertising deadline:
03.09.2021 Communication
Editorial deadline: • Data Communication
06.08.2021
Automatisieren/OT
• Safety
• Motion Control
• Power Supply/Energy Distribution
Nov 6/2021 SPS Issue
with Trade Fair distribution
Special Supplement SPS Innovations
• Overview of all submissions for the
SPS
Nuremberg,
Publication date: Automation Award 2021 23.11.-25.11.
16.11.2021
Data Acquisition CMM Expo
Advertising deadline: Communication
• Sensor technology Hanover, 30.11.-02.12.
19.10.2021 • Data Communication
Editorial deadline: • Gateways • M2M-Communication/HMI
21.09.2021 • Measurement and Testing Technology • Security Management/IT
• Smart Factory
Automation/OT • Artificial intelligence/Machine Learning
• Control Technology/IPC/PLC
• Motion control Trends: Integrated Manufacturing
• Housing/Components
• Power Supply/Energy Distribution
14Trade Magazine
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16Trade Magazine
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right and left
Business card Only Print per year 1,320.00 60 x 82
Print + premium company profile (Online) per year 3,610.00
17Trade Magazine
Rate Card No. Page 4 of 4 ( Prices valid as of 01.10.2020,n €, plus VAT)
Ad Specials
Specifications Prices Further options / Quantities/formats:
technical notes width x height in mm
Belly band Format: 465 x 105
105 mm high Single-sided printing incl. production,
handling not included
8,200.00
125.00 per thsd.*
Paper: 200 g matt art paper,
2 x fold grooves with adhesive Quantity: 15,900 cop.
dot plus 3 mm bleed
Bound insert 1 leaf = 2 pages 135 – 180 gsm 5,950.00 Front page marked. Insert format: 210 x 297
2 leaves = 4 pages 80 – 180 gsm 10,400.00 Other formats and weights on Delivery: untrimmed 216 x 305
request, with sample. Quantity: 16,600 cop.
Loose insert With insert note in magazine. 250.00 per thsd. Other formats and weights on Max. format of insert: 200 x 290
up to 25 g Partial allocation by first digit of Min. run 1,000 cop. request, with sample. Quantity: 16,100 cop.
postcode is possible. Quantity: partial supplement
on request
Tip-on 61.00 per thsd. Quantity: 17,000 cop.
Postcard Postcard
Automatic gluing 37.00 per thsd.* Manual gluing (pin-point Must accompany all copies
Minimum size of carrier ad: 1/1 page plus carrier ad accuracy) 74.00 per thsd.* Circulation: 15,900 cop.
*no agency commission on technical costs
Technical information regarding Ad Specials can be found in the sales document (PDF) at:
https://media.industrie.de/mehr-mediainformationen
More on
ad specials:
www.media.industrie.de
18Website
wirautomatisierer.de (Prices valid as of 01.10.2020, in €, plus VAT)
wirautomatisierer.de – das Portal für Automatisierer Intensive use of Specialist Media across multiple Channels
Respondents in business and administration who regularly use specialist trade
journals and/or digital resources provided by specialist media houses are also
increasingly interested in further specialist media offerings. 41.2% of decision-
makers who regularly obtain information from one or more trade journals also
consistently utilise specialist digital media. This is 11.6% more than the average of
the respondents.
www.wirautomatisierer.de
Target group:
Decision-makers from the processing industry in the German-speaking world.
Owners/members of the board, technical and commercial directors of SMEs, plant,
division and department directors in large companies in the fields of mechanical
engineering, metal working and processing, automotive and other industries.
In brief:
industrieanzeiger.de is the online information source for decision-makers in
manufacturing industry. The many years of market knowledge and expertise of Websites, Social Media channels, Newsletters and Apps:
the editorial team guarantee the quality of its contents. the digital offers of specialist media houses are
impressive. Over a quarter (29.6%) use these regularly.
Advertising formats and prices: Even at least occasionally it stands at 76.2%.
See next page for standard formats, other advertising formats available on request.
Please supply the correct advertising materials for the mobile options.
For more information and technical details, see media.industrie.de. Source: The LAE 2020 Special Evaluation for the German Trade Press. www.lae.de
19Werbeform Position on Size in pixels (w x h) Description Positioning Size in pixels (w x h) Price
auf allen Seiten* Desktop and Tablet** Desktop and Tablet Desktop and Tablet Mobile Mobile per week
Leaderboard/ 728 x 90 Platzierung über 300 x 50 440.00
Large Leaderboard/ 970 x 90 dem Header
Expandable Leaderboard 728 x 90 und 728 x 300
(Sticky) Skyscraper/ 120 x 600 Platzierung rechts 300 x 50 420.00
(Sticky) Wide Skyscraper 160 x 600 außen neben Inhalt.
(Sticky: Banner bleibt
beim Scrollen der
Seite im Sichtfeld)
Hockeystick/ 728 x 90 und 160 x 600 Leaderboard mit 300 x 75 920.00
Wallpaper mit zusätzlicher oder anschließendem
Hintergrundfarbe HEX-Code 970 x 90 und 120 x 600 Skyscraper rechts
Frame Ad 120 x 600 und Leaderboard mit 300 x 75 1,040.00
1.125 x 90 und anschließenden
120 x 600 Skyscrapern links
und rechts.
Ausspielung Tablet
nur Hockeystick
Billboard 970 x 250 Banner direkt 300 x 75 570.00
unter der
Navigationsleiste
Medium Rectangle/ 300 x 250 Banner im Inhalt 300 x 250 370.00
Video Ad oder in der
Außenspalte
*Does not apply to selected theme pages and company profiles.
**Size and position in pictures illustrative. Displayed in rotation.
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2 MB) Additional ad formats:
and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Native advertising, see page 21
Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: Premium company profile, see page 22
auftragsmanagement@konradin.de.
Media Kit 2021 | elektro AUTOMATION – Website: wirautomatisierer.de 20Website
Native Advertising (Prices valid as of 01.10.2020, in €, plus VAT)
Native advertising will raise your company’s profile and gain new sales prospects
Konradin Industrie’s native advertising options will convey your messages to your Your benefits:
target audience - convincingly, effectively and packed with a high information • With your content, you offer the reader/user real benefits and added value.
content.
• Well-researched editorial articles on websites covering relevant topics.
In combination with traditional forms of advertising, native advertising will help you • Benefit from the high credibility and professional competence of our media
to sustainably consolidate and enhance your competence for specific topics in your brands.
relevant target groups.
• Your native advertising content cannot be blocked by ad blockers.
Sponsored Article Theme page
Theme: You provide the text, which is reviewed by our professional editorial staff Partner pages are the ideal environment to present yourself (products, services)
and may be edited, from case to case. We recommend you refrain from using to your target group as a competent partner with a long-term perspective on a
advertising copy within the text. selected topic. You determine the topic and to what extent we can support you,
in terms of the content. Content - thus setting thematic focal points!
Runtime: Sponsored articles will be published for four weeks, unless otherwise
agreed. A start is possible anytime. After expiry of the four weeks, the sponsored Partnerseite – Leistungen und Preise (Vorlaufzeit mindestens 8 Wochen)
article is still available in the archive.
BASIC
Positioning: Integration as article (teaser) within the editorial part of the start page. Themes: Exclusively decided by yourself.
Possible formats: contributions, articles, texts, PDF, video, pictures, etc.
Sponsored article – Services and prices (minimum lead time 4 weeks) Positioning: Displayed in the navigation section
Time frame: 3 months 6,400.00
Sponsored article (will be marked as “advertisement”) PREMIUM
• up to max. 6,000 characters (DOC) incl. spaces Give your Partner Site even more Power. In consultation with you, we will add
• plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG) additional, individual content, ensure coverage via Mailings, Display Advertising
• plus links within the text or Social Media, or leave the Page online for a longer duration. Price on request.
For further details, please refer to our extensive sales documents:
Package price per website 3,700.00 https://media.industrie.de/mehr-mediainformationen/
21Website
Premium Company Profile (Prices valid as of 01.10.2020, in €, plus VAT)
Premium company profile
Your online presence at industrie.de and 11 additional Konradin Industrie websites
includes:
• Data and contact
• Own header image
• Logo
• A description of your company
• Published print articles with Konradin Industrie
• Downloads: your videos, webinars, white papers with Konradin Industrie*
• Max. 3 additional download offers (optional with registration)*
• Link to your social media account
• Integration of your RSS feed on the page
Premium company profile Price/year
Premium company profile at industrie.de and
11 additional websites of Konradin Industrie
Start possible anytime
Basic price for 1 year 2,950.00
*Leads on demand, per lead 70.00
on all Raise your company’s profile and promote your Additional 3 download offers 300.00
Konradin Industrie services with a premium company profile in the
websites network of Konradin Industrie. Extension by additional 12 months 2,300.00
Book the Online Company Profile in combination with the Print Business Card
for a special price.
automationspraxis.de industrieanzeiger.de prozesstechnik-online.de
beschaffung-aktuell.de kem.de qe-online.de For further details, please refer to our extensive sales documents:
epp-online.de mav-online.de sifa-sibe.de https://media.industrie.de/mehr-mediainformationen/
industrie.de medizin-und-technik.de wirautomatisierer.de
Data submission: via e-mail to auftragsmanagement@konradin.de
22Trade magazine
Business Card (Prices valid as of 01.10.2020, in €, plus VAT)
Your print business card includes
Business card print Price Price Combination
• 1 year presence Category / issues Online Print Print + Online
• in the trade magazine of your choice in the trade magazine
• in the relevant category* Partner for robotics and factory
Automationspraxis 1,980.00 3,940.00
automation / 6 issues
Beschaffung aktuell Purchasing partner / 10 issues 1,980.00 3,940.00
cav – Prozesstechnik für die Partner for the chemical industry /
1,980.00 3,940.00
Chemieindustrie 10 issues
dei – Prozesstechnik für die
Partner for the food industry / 8 issues 1,980.00 3,940.00
Lebensmittelindustrie
Premium company profile 2,950.00
Partner for automation technology /
elektro AUTOMATION 1,320.00 3,610.00
6 issues
EPP Elektronik Produktion & Partner for electronics manufacturing /
1,320.00 3,610.00
Prüftechnik 7 issues
Partner for the industry / monthly, issues:
Industrieanzeiger 1,980.00 3,940.00
1, 3, 5, 7, 9, 11, 12, 13, 15, 17, 18, 20
KEM Konstruktion Partner for engineering / 10 issues 1,980.00 3,940.00
mav Innovation in der Partner for the production industry /
1,980.00 3,940.00
spanenden Fertigung 10 issues
medizin&technik Partner for medical technology / 6 issues 1,320.00 3,610.00
phpro – Prozesstechnik für Partner for the pharma industry /
1,320.00 3,610.00
die Pharmaindustrie 4 issues
QUALITY ENGINEERING Partner for quality assurance / 4 issues 1,320.00 3,610.00
Sicherheitsbeauftragter Partner for occupational safety / 10 issues 1,320.00 3,610.00
*Categories print (examples):
Drive systems • Image processing • Bus systems • Services • Sicherheitsingenieur Partner for occupational safety / 12 issues 1,320.00 3,610.00
Housings/components/cables • Identification/RFID • Industrial
Ethernet • Industrial computers • Interface technology • Start possible with any issue
Catalogues • M2M communication/HMI • Measurement
technology • Testing technology • Training courses/seminars •
Sensors • Software solutions • Security systems • Controls • Business card 60 mm wide x 82 mm high, logo, four-coloured
Power supply • System integrators • Further education • Format 2 lines for company name and web address, 14 lines of text, approx.
Knowledge 50 characters incl. spaces. Positioning in your category of choice*
Categories might be modified by Konradin
Book the Print Business Card in combination with the Online Company Profile for a special price.
23Newsletter
Automatisierung im Blick (Prices valid as of 01.10.2020, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Price
Leaderboard 728 x 90** 1,000.00
above header
Text/image ad Image: 200 x 150, 610.00
text: 300 char.
(incl. spaces)
Fullbanner 468 x 60** 610.00
590 x 100**
Medium Rectangle 300 x 250 610.00
Title: Automatisierung im Blick
In brief: * Size and position in picture illustrative.
The online newsletter for electrical automation technology. The newsletter covers **Display on mobile devices: scaled to a width of 300 pixels
industry reports, technology trends, applications, shows, interviews as well as useful
tips and advice.
Data delivery:
Frequency: 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
Weekly, every Wednesday Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
Beginning 13.01.2021, last newsletter on 08.12.2021 tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display
Distribution: the first animation Frame.
14.331 personally named and qualified addresses.
Target group: To view the current newsletter and subscribe, please go to:
Recipients who want to stay abreast of what‘s new in electrical automation. www.wirautomatisierer.de/newsletter or scan QR code
24Newsletter
SPS aktuell – Automatisierung im Blick (Prices valid as of 01.10.2020, in €, plus VAT)
Werbeform*/Platzierung Größe in Pixel (B x H) Preis
1 x Leaderboard 728 x 90**
above header
3 x Text/image ad 1 Bild 200 x 150 und
Text 300 Zeichen
or inkl. Leerzeichen
3 x Fullbanner 468 x 60**
or
3 x Medium Rectangle 300 x 250
Titel: SPS aktuell – Automatisierung im Blick
In brief: maximum of 4 positions 4,700.00
Information during SPS, the world‘s largest trade fair for smart and digital
automation, is receiving even more attention. Every day, the editors will summarise
all highlights of that day. You can reserve your fixed placement over the three-day * Size and position in picture illustrative.
trade fair, and thus secure an exclusive appearance for the entire trade fair, at a **Display on mobile devices: scaled to a width of 300 pixels
single price. If necessary, you can alter the subject focus for each day or even during
the trade fair. For example: promote specific products, point out special promotions
or communicate your latest company news. Data delivery:
7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
Frequency: Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
1st fair day: 23.11., 2nd fair day: 24.11., 3rd fair day: 25.11. tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display the first animation frame.
Distribution:
14,331 recipients
Target group:
Technical Management and decision-makers in the field of smart and digital Automation
25Newsletter
Editors’ Special Newsletter (Prices valid as of 01.10.2020, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Price
1 x Leaderboard 728 x 90**
above header
3 x Text/image ad Image: 200 x 100,
text: 300 char.
(incl. spaces)
or
3 x Fullbanner 468 x 60**
or
3 x Medium Rectangle 300 x 250
Your benefits:
• We present your topic to the market
• You benefit from a strong media brand
• Your advertising message receives the complete attention of the subscribers,
all of the ad placements are exclusively at your disposal maximum of 4 positions 4,700.00
• Attractive pricing
* Size and position in picture illustrative.
Content: **Display on mobile devices: scaled to a width of 300 pixels
The Editors’ Special Newsletter is presented with the same look&feel of the regular
online newsletters. You will determine the subject focus and date of distribution.
Our editorial staff will carefully research the contents of the co-ordinated topic. If Data delivery:
desired, your press releases can also be integrated into the newsletter. Finally, the 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
editors compile the completed Editors’ Special Newsletter, incorporating your Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
exclusive banner advertising content. tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display the first animation frame.
Recipients: approx. 14.331 recipients of the Automatisierung im Blick newsletter
Send date: on request
26Extras
Video (Prices valid as of 01.10.2020, in €, plus VAT)
Moving
pictures say
more!
At the trade fair At the trade fair Your company
Video statement VideoWall sponsoring Application video
Put your trade fair highlights in the spotlight! We’ll Our editors conduct exclusive video interviews with Combine your application report in print with a multi-
shoot an exclusive and professional video on your reputable business partners from market-leading media video. We will manage the production for you!
stand, as a combination of company statement and companies in the “TV Studio” located on the Konradin Possible contents: interview with manufacturers and
technology/product presentation. Stand. users, production overview, machinery in operation
including detailed shots.
Example videos: www.prozesstechnik.industrie.de/videos Example videos: www.prozesstechnik.industrie.de/videos Example videos: www.prozesstechnik.industrie.de/videos
Benefits and prices Benefits and prices Benefits and prices
(at least 4 weeks lead time) (at least 6 weeks lead time) (at least 6 weeks lead time)
Briefing before the fair, filming with you at the Your sponsor logo visible on the VideoWall and Briefing, treatment, filming on site (1 day),
booth (1 hour maximum), editing, cutting, incl. a in every video opening credits editing, cutting, incl. a correction run,
correction run, video (HD quality, length < 5 min.) One video interview in front of the VideoWall video (HD quality, lengthExtras
Address Rental | Mailing (Prices valid as of 01.10.2020, in €, plus VAT)
DSGVO-
compliant
Address rental
Take advantage of our professional addresses to attract new customers Communicate successfully with professional print and e-mailings.
for your company. Just get in touch.
Select addresses for your mailings from our qualified database
using criteria such as:
Tip: E-mailings are perfect for invitations to roadshows, open houses and events,
Region • Industry • Company size • Function • Position trade fairs, webinars, webcasts, product launches and much more.
E-mailing Print mailing – Lettershop
We manage your e-mailings to interested We manage your complete
and potential customers, including designed print-mailing
dispatch and reporting. service via our Lettershop
Multiple shots lead to higher success – from print to dispatch.
rates.
E-mailing − Benefits and prices (at least 2 weeks lead time) Print mailing − services and prices (at least 6 weeks lead time)
Handling: Handling:
1 e-mailing, 1 draft (correction), 1 selection, 1 selection by industry and function effort-based
use of the existing template, Creation, handling, postage, dispatch
dispatch, reporting 750.00 Address rental
from 0.55 per address
Address rental Minimum order value € 1,100.00 = 2,000 addresses
Minimum order value € 750.00 = 1,000 addresses from 0.75 per address No agency commission on price
Multiple shots:
1 reminder with same content, same template, Handling 110.00
same address selection per Adress from 0.40 Detailed information on request.
Agency Commission: 10% on Digital products
28Lead Generation (Prices valid as of 01.10.2020, in €, plus VAT)
GDPR-
Compliant
A professional partner for qualified leads
Why lead generation? What is a ‘lead’? Factors for successful
lead generation:
Prospective customers initially look for with the (desired) provider, he will You will receive qualified contacts with
solutions to their problems and not for remain unrecognised. a concrete interest in your specific • Topicality of the subject
products! topic. You can then use these valuable • Relevance of the topic for the
Conclusion: contact details for your marketing or target group
Information is increasingly being The prospective customer, thus the sales communication in accordance • Users and exclusivity of the
researched via the Web, at the potential buyer, must be addressed with EU-DSGVO (General Data information presented
individually appropriate time within through different TouchPoints – in Protection Regulation). • Size of the defined target group
the customer journey. Until the terms of both time and content.
prospect comes into direct contact
How does lead generation work with Konradin Industrie?
Scope of services MQL or SQL?
Konradin lead campaign
Marketing Qualified Lead (MQL) is a lead with interest in your product or service.
Visit
You can reach MQLs with the online tools Webinar and Whitepaper (see the
Awareness following pages).
Lead
Sales Qualified Lead (SQL) is a contact that has developed into a genuine prospective
MQL From MQL to SQL buyer through their own activities and with the support of marketing.
through lead nurturing
Consid- via marketing You can reach SQLs with Konradin Industrie through tailor-made campaigns that we
eration SQL automation develop mutually with you. You will benefit from our professional campaign
management. Marketing automation and nurturing processes, as well as the entire
portfolio of Konradin media channels, will be adopted to fulfil the objectives of your
Opportunity campaign. In addition, our team of experienced editors will assist you with content
creation.
Decision
Customer Any questions? We are happy to help!
29Lead Generation
Webinar (Prices valid as of 01.10.2020, in €, plus VAT)
Webinar –
convey worldwide
expertise and Webinar − Services and price (minimum lead time 6 weeks)
generate leads Announcement of your webinar on the website with
image • text • registration page
Promotion in
newsletter • website • further appropriate media of Konradin Industrie
E-mailing of invitations • reminders • appointment reminders • follow-ups
Online webinar space and live transmission (approx. 60 minutes),
Poll during the live broadcast
The advantages of a webinar package Professional moderator, inclusion of up to two speakers on your side
(technical checks before broadcast)
• New contacts – get to know potential customers who are specifically
interested in your product. Registration list including contact details
• Competent implementation – based on our webinar experience, Detailed reporting
we organise your webinar, you appoint the speaker.
On-demand webcast after live transmission on the website with image and text
• Image enhancement – modern forms of media for modern people.
Package price 7,700.00
• Cost and time savings – regardless of location, no travel expenses or
accommodation costs.
• Multimedia knowledge transfer – share audio and video content or files with
the participants. Options at extra charge:
• Direct contact – in the form of a Q&A chat session and additional polls for a
further qualification of leads. Leads (after live webinar) from € 70.00/lead
• Detailed reporting – You will receive the results of the polls, the attention rate For further details, please refer to our extensive sales documents:
and the average length of stay during a webinar. https://media.industrie.de/mehr-mediainformationen/
• Webinar recording – We record your webinar and put it online as an
on-demand webcast on our websites – additional lead generation. Data delivery: via e-mail to industrie.online@konradin.de
30Lead Generation
White paper (Prices valid as of 01.10.2020, in €, plus VAT)
White paper − Whitepaper − Pay-per-Lead
Fixed running time
Concept and benefits
Concept and benefits
• You have an interesting white paper
which will be released exclusively
• 3 months presence via our website.
via Konradin or may be available on other
Teasers ensure traffic and you receive all
platforms subject to prior registration.
the leads generated for your disposal.
• We match the number of leads in the
• Your proof of competence: Position yourself
desired target group.
as proficient business partner with your white paper.
• Based on this white paper offer, we generate qualified leads
• Potential business contacts: Find the people who are really interested in your
within the specified target group and at the specified quantity.
technologies or products (MQL = Marketing Qualified Leads).
White paper − Fixed running time − Benefits and prices White paper − Pay-per-lead − Benefits and prices
Integration of your white paper on the website with image and text Integration of your white paper on the website with picture and text
Promotion via Target-group-compliant selection from our database
Newsletter • Website • additional relevant media of Konradin Industrie (2 selection criteria: function and industry)
Running time of 3 months, including leads 1,950.00 Audience targeting via e-mails and or via telephone, if required to achieve your
guaranteed leads
Promotion via
Newsletter • Website • additional relevant media of Konradin Industrie
Options at an extra charge: Project set-up 1,500.00
Leads after expiry of the 3-month running time from 70.00/lead Price per lead (minimum order volume 50 leads) from 70.00/lead
Drafting of white paper by specialist editor
and/or English language variant on request Further options: on request
For further details, please refer to our extensive sales documents: For further details, please refer to our extensive sales documents:
https://media.industrie.de/mehr-mediainformationen/ https://media.industrie.de/mehr-mediainformationen/
Data delivery: via e-mail to industrie.online@konradin.de Data submission: via e-mail to industrie.online@konradin.de
31Konradin Industrie
The Network of Expertise for Industry
17 cross-media brands form the network of expertise for industry
The Konradin Industrie portfolio comprises The professional trade media of Konradin Industrie
18 industrial media brands. The range of trade primarily reach audiences within the sectors electrical
magazines is complemented by individual websites engineering, food and nutrition industry, automotive
and newsletters for each respective title. In addition engineering, precision mechanics/optics, mechanical
to this, there are focused online portals. Trade events, and plant engineering, medical technology, metal
which are carried out by individual media brands or in production/working and the pharmaceutical and
collaboration, round off the consummate brand chemical industries.
portfolio.
Automationspraxis EPP Elektronik Produktion + mav Innovation in der
Prüftechnik spanenden Fertigung
FOR: Managing directors,
plant managers, production FOR: Managing directors, FOR: Production managers,
managers, planning engineers technical managers, quality technical managers, CEOs
IN: Production companies managers, skilled workers in IN: Metal working and processing,
in all industries production and development mechanical engineering,
IN: Electronics prod./testing automotive
Beschaffung aktuell EPP EUROPE medizin&technik
FOR: Board members, FOR: Heads of design/
managing directors, heads of FOR: Managing directors, development, production,
area/department in technical managers, quality product managers, quality
purchasing, materials managers, skilled workers in managers, Managing
management and logistics. production and development directors
IN: All industries, focus on IN: Electronics production and IN: Medical technology
companies with 500 testing
employees and more international/in English
32You can also read
