MEDIA KIT 2020 Digital - American Media, LLC - SRDS.com
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2020 Digital MEDIA KIT American Media, LLC.
THE US BRAND
THE POP CULTURE
CATALYST
Digital
A PRIORITY DESTINATION
Us Weekly is a pop culture authority;
a leading entertainment destination
and resource for lifestyle through the
lens of celebrity.
A TRUSTED SOURCE
Us Weekly sparks the conversation
with its trusted up-to-the-minute
headlines and direct-from-the-source
content reflecting the audience’s many
passion points.
AN INFLUENTIAL ENVIRONMENT
Advertisers benefit from Us Weekly’s
editorial scope and copious product
mentions influencing over
45 million consumers with
“must-have-now” essentials.
10.17.19 Source: MRI Spring 2019, comScore September 2019, and Facebook/Instagram/Twitter September 2019
ENGAGING 45 MILLION
CONSUMERS ACROSS
Digital SCREENS
DIGITAL 24.2 MILLION UNIQUE
VISITORS
MOBILE 22.8 MILLION UNIQUE
VISITORS
VIDEO 20.3 MILLION MONTHLY
VIDEO VIEWS
SOCIAL 8.7 MILLION FANS &
FOLLOWERS
NEWSLETTER 482k DAILY OPT-IN
SUBSCRIBERS
10.18 .19 Source: comScore August 2019; Facebook/Instagram/Twitter followers October 2019; JWPlayer, Facebook, Twitter, YouTube Jan-Sept 2019 Average; Newsletter Subscribers October 2019
YOUNG, AFFLUENT
AND SAVVY
Digital
MEDIAN AGE 43.3
FEMALE 77%
W18-49 43%
24.2
MILLION
UNIQUES
W25-49 38%
MEDIAN HHI $96,542
27% A18-34
MILLENNIALS
30%
MOMS
10.15.19 Source: comScore August 2019
2020
DIGITAL EDITORIAL
Digital SCHEDULE
INITIATIVE DESCRIPTION FLIGHT
Kicking off Awards season with a nod to the best in film and television. The robust
Golden Globes coverage captures the unforgettable moments from the red carpet, the broadcast and 1/1 - 1/10
post-event highlights.
The inside scoop on how our favorite celebs maintain their fab figures, including fitness
Best Diets and nutrition inspiration to help start 2019 off with health and wellness in mind.
1/1 - 1/31
A look at what’s coming up for midseason TV, in addition to coverage of the hottest shows
Winter TV throughout the season with exclusive sneak peeks, clips and interviews.
1/9 - 2/28
Sundance Daily updates from Park City, with reports on the most talked about movies, deals, and
1/21 - 2/7
Film Festival celebrity appearances at the most popular independent film showcase.
Red carpet galleries and candid moments from the event that shows actors recognizing
SAG Awards their peers for the best performances of the year.
1/15 - 1/22
Includes exclusive reporting on the halftime show, best moments from the halftime
Super Bowl performances, and viral ads.
1/30 - 2/7
Showcasing how the stars are celebrating Valentine’s Day with their special someones,
Valentine’s Day the hottest gifts to get for your loved ones, and exclusive tips on how you can 1/29 - 2/17
celebrate holiday.
Highlights from the biggest night in music include show-stopping looks and the most talked
Grammys about moments from the broadcast and post-show parties.
1/23 - 1/31
Spring Fashion An inside peek into New York’s Spring Fashion Week, from celebs in the front row to the
2/7 - 2/21
Week exclusive after parties.
The pinnacle event of awards season is chronicled with winner predictions, “red carpet
Oscars ready” style and beauty tips, the best of red carpet fashion, and detailed post-show recaps.
2/4 - 2/16
The best of celebrity makeovers with stunning before and after photos, as well as expert tips
Best Makeovers and inspiration for transformations just in time for spring.
3/20 - 4/13
Preparing for the warmer weather ahead with insider tips on how to get in shape before the 3/27 - 5/24
Spring Wellness summer, alongside healthy recipes, workout inspiration and more.
10.17.19 Timing and themes of editorial calendar are subject to change
2020
DIGITAL EDITORIAL
Digital SCHEDULE (CONTINUED)
INITIATIVE DESCRIPTION FLIGHT
Coverage of the most talked about performances, celebrity fashions, and appearances
Coachella at the two-weekend event.
4/8 - 4/24
other’s Day Gift Guide, as well as profiles of Hollywood Moms and how they spend their
M
Mother’s Day special day with family.
4/24 - 5/15
All the red carpet looks, exclusive interviews and behind-the-scenes scoop from this mega
Met Gala fashion showcase.
5/1 - 5/10
Stunning red carpet showcases, insider details on the best looks, and the top news
Cannes Film Festival coming out of this international film festival.
5/10 - 5/28
Celebrating the strongest and healthiest physiques in Hollywood. Coverage includes
Best Bodies fitness guides, nutrition tips, exclusive interviews, and other tools to help you get in 5/22 - 6/28
summer shape.
Preparing Us readers for the adoption season ahead with all-things pets – ranging from
Pets Special service content to celebrity pet inspiration.
5/28 - 9/4
A look at readers’ favorite series returning to the screen this summer, along with others
Summer TV that are making their TV debut. 5/29 - 8/29
Includes coverage on the celeb-approved warm weather fashion trends and the staples to
Summer Style update your summer wardrobe.
5/15 - 7/31
Father’s Day Father’s Day Gift Guide and special editorial feature on Hollywood Dads. 6/12 - 6/26
MTV Movie Awards A comprehensive wrap-up of the most talked about moments of the evening. 6/12 - 6/18
At-home entertaining tips and recipes to celebrate America’s birthday, along with
July 4th photo-rich content on celebrities’ festivities.
6/19 - 7/10
Exclusive coverage of some of our favorite celebrity moms as they navigate the busy
Back to School back-to-school season, along with shopping guides for must-buy essentials.
7/31 - 8/31
10.17.19 Timing and themes of editorial calendar are subject to change
2020
DIGITAL EDITORIAL
Digital SCHEDULE (CONTINUED)
INITIATIVE DESCRIPTION FLIGHT
Showcasing how celebs are spending their last few days of summer, along with
Labor Day Weekend star-studded entertaining tips for the long weekend.
8/21 - 9/8
Exclusive coverage of MTV’s most outrageous performances, red carpet arrivals
MTV VMAs galleries and an overview of the night’s big winners.
8/21 - 8/27
Inside access into celebrities’ fall fashion styles, the newest fall trends, and what to buy
Fall Fashion across apparel, footwear, and accessories.
8/28 - 9/28
Fall TV season kicks off with exclusive coverage of the most anticipated new shows,
Fall TV new faces, and returning favorites.
9/4 - 11/1
Reporting on New York’s Fashion Week, from celebs in the front row to exclusive photos
Fall Fashion Week from Us Weekly’s signature “Most Stylish New Yorkers” fête.
9/4 - 9/20
Celebrating the best of TV with exclusive coverage of winner predictions, style and beauty
Primetime Emmys tips, and red carpet highlights.
9/11 - 9/27
Celebrating the holiday season ahead with healthy recipes and tips on maintaining overall
Fall Wellness wellness and staying in shape throughout the festivities.
10/15 - 11/1
Coverage of this family-fun holiday includes expert tips for throwing a Halloween bash
Halloween and popular costumes among celebs.
10/16 - 11/1
The winners’ list, the best-dressed on the red carpet, and pre- and post-show highlights
People’s Choice
from the celebration of the biggest pop culture personalities of the year, as voted on 11/6 - 11/13
Awards by the public.
Inside access into the popular Country Music Awards. A look into the red carpet
CMAs fashion, the top country artists, the best country releases, and various interviews 11/9 - 11/13
and galleries from the night.
Exclusive coverage of the American Music Awards, showcasing hot new artists and best
AMAs releases from the past year. Includes interviews, galleries, and celebrity playlists.
11/25 - 11/30
Expert tips and the latest trends for a celeb-inspired holiday season. Includes Gift Guide
Holidays with Us of the hottest gifts, tips for a stylish holiday season, and entertaining tips for 11/27 - 12/31
festive gatherings.
Best of 2019/
Best of 2019 initiative offers a recap of the most compelling stories of the year. 11/27 - 12/31
Year End Look Back
10.17.19 Timing and themes of editorial calendar are subject to change
AD SPECS
Digital UsMagazine.com uses Google Ad Manager
to serve advertisements.
Turnaround Times:
*R
ich Media, Site Served or HTML5 standard
UsMagazine.com reserves the right to reject display assets/tags must be received within 5
creative and/or request revisions to creative as business days prior to start date.
it pertains to content or how they affect page * For Custom Ad Units being created by
load and layout. UsMagazine.com, assets must be received
within 20 business days prior to start date.
* See complete specs: http://tinyurl.com/qy7qk6f)
STANDARD DIMENSIONS SPECIFICATIONS
AD TYPE
SUPER * 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second
MARQUEE 970x250 * All ads must open a new window on click
(Desktop Only) * All sound and expansion must be user initiated
LEADERBOARD * 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second
728x90 * All ads must open a new window on click
(Cross-Platform)
* All sound and expansion must be user initiated
320x100 * 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second
MOBILE 320x50 * All ads must open a new window on click
MARQUEE 300x100 * All sound and expansion must be user initiated
300x50
HALF PAGE * 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second
300x600 * All ads must open a new window on click
(Desktop Only)
* All sound and expansion must be user initiated
BOX * 60K max JPG; 200K initial/1MB sub; 15 seconds max animation. 24 frames per second
300x250 * All ads must open a new window on click
(Cross-Platform)
* All sound and expansion must be user initiated
10.15.19
AD SPECS (CONTINUED)
Digital
* See complete specs: http://tinyurl.com/qy7qk6f)
STANDARD DIMENSIONS SPECIFICATIONS
AD TYPE
* Site served logo only
SPONSOR LOGO
PNG or PSD * PNG or PSD hi res transparent logo, static only (no animation), no borders – must
(Cross-Platform)
be resizable to accommodate a widths ranging from 40 px to 140 px
* Video can be site served or via VAST tag; 4MB max file size; MOV formats only;
VIDEO PRE-ROLL :15 seconds for PreRoll
16:9, 640x360
(Cross-Platform) * Aspect Ratio: 16:9; 1x1 tracking accepted on PreRoll
NEWSLETTER
SUPER MARQUEE/ 970x250 * JPEG site served (1x1 3rd party impression and click tracking accepted)* 60K max
BOX 300x250 file size
(Cross-Platform)
* Dynamic Logic/Safecount & Insight Express Studies are required to use the node format only. In banner recruitment only
for Vizu and all other surveys.
RICH MEDIA REQUIREMENTS:
Accepted vendors: Atlas, DoubleClick, Sizmek, Innovid, Celtra
Ad types not accepted: Floating, Popup/Under, AutoExpanding & AutoSound
CUSTOM AD UNITS/PAGES (20 BUSINESS DAY LEAD TIME)
• Please send the below assets for ALL customizations
• Branding/Messaging • Style Guide • Fonts • Product Shots • 1x1 3rd Party Tracking
10.15.19
MARKETING
OPPORTUNITIES
Digital
Us Weekly delivers custom digital
marketing solutions for advertisers
that address their specific priorities
and are designed to:
• Maximize awareness, excitement
and trial among key targets during
priority timeframes and launch periods
• Leverage the unique editorial
perspective of Us Weekly in supporting
advertisers’ goals and objectives
• Provide tangible, measurable results with
creativity, originality and efficiency
Turn-key and Highly
Customized Capabilities include:
• Branded Content Videos, Articles
and Galleries
• Custom Editorial Videos, Articles
and Galleries
• Immersive Digital Features
• Celebrity and Expert Talent
• Social Influencer Campaigns
• Custom Social Activations via
Instagram and Facebook Live
• High-impact Media Executions
with First-to-Market Capabilities
• Podcast Sponsorships
MIN Integrated Marketing Awards finalist
or winner for over 10 years
Contact:
Please contact your Us Weekly Account Representative
or Jeff Cohen Head of Digital Sales at 917.256.5433.
10.18.19PRIVATE MARKETPLACE
PROGRAMMATIC
OPPORTUNITIES
Digital
Private Marketplace
• Preferred and Programmatic Guaranteed
Opportunities
• 1st and 3rd Party Data Segments
• Content/Channel Specific Opportunities
• Seasonal Specific Package Offerings
• Flat/Fixed Pricing
Units Supported
• Standard: 300x250, 728x90, 160x600
• Mobile: 320x50, 300x250
High Impact Units Supported
• Custom & Rich Media Executions
• 970x250 Masthead and Rising Star Units
• 300x600
• Video
Video Opportunities
• New video content created daily
Supply Side Platforms (SSP)
• AdX (Google DoubleClick Ad Exchange)
• Rubicon
• Index
• AppNexus
10.17.19E-COMMERCE
SHOP WITH US
OPPORTUNITIES
Digital
Us Weekly and UsMagazine.com are priority
destinations for young, affluent consumers who
love entertainment and lifestyle content through
the lens of celebrity news. Us Weekly advertisers
cut through the clutter with mass reach to
engage and drive sales with a highly-coveted
consuming audience.
Shop With Us strategically partners with over
50,000 affiliate advertisers who benefit from
the priority and intensity of this connection to an
early adoptive audience seeking must-have-now
essentials — one living a multi-faceted and
socially active life.
Affiliate partners benefit from:
• Us Weekly’s editorial scope and
copious product mentions influencing
over 45 million consumers with
“must-have-now” essentials
• Brand alignment with celebrities
and influencers
• Target verticals in Retail, Clothing, Fashion,
Beauty, Health and Wellness, Lifestyle
• 3.6MM pageviews per month
• Permanent on-site content placement
Customizable capabilities include:
• Custom Cross-Platform E-Commerce and
Stylish Content Articles and Roundup Slots
• Placement in newsletters that deploy
on-average 4x daily, generating approximately
1.5 million impressions
• Quarterly, 6-month, and 12-month Content
Placement Packages including Fall Fashion,
Summer Body and Awards Season
10.15.19CONTACT US
Digital
FOR INQUIRIES, PLEASE CONTACT:
Victoria Lasdon Rose
Vice President & Chief Revenue Officer
Victoria.Rose@usmagazine.com
212.484.3424
Brian Kennedy
Head of Integrated Sales
Brian.Kennedy@usmagazine.com
212.484.3490
Thom Allcock
Head of Integrated Marketing
Thom.Allcock@usmagazine.com
212.484.3467
Jeff Cohen
Head of Digital Sales
JCohen@amilink.com
917.256.5433
Michael Persaud
Head of Programmatic Sales
Programmatic@amilink.com
212.743.6621
Kara Kamenec
Senor Director of E-Commerce
KKamenec@amilink.com
212.743.6561
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