BMTM - Investor Presentation - Bright Mountain Media
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: BMTM
June 2020
Investor Presentation
Forward Looking Statements This presentation contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as ''should,'' ''may,'' ''intends,'' ''anticipates,'' ''believes,'' ''estimates,'' ''projects,'' ''forecasts,'' ''expects,'' ''plans,'' and ''proposes, '' and similar words. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to close any proposed acquisition and any expected benefits from such transaction if closed. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Bright Mountain Media, Inc.’s Annual Report on Form 10- K for the fiscal year ended December 31, 2019 as filed with the Securities and Exchange Commission on March 30, 2020 and our other filings with the SEC. Bright Mountain Media, Inc. does not undertake any duty to update any forward-looking statements except as may be required by law. OTCQB: BMTM © Bright Mountain Media, Inc.– 2020 2
Company Overview
Bright Mountain Media, Inc. (OTCQB: BMTM) is an end-to-end digital
media & advertising services platform
Platform Model Acquiring Financially
Targeted & Efficient Proprietary
Attractive Digital Media & Technology
Content & Ad Delivery Technologies
Companies
Management with deep industry Connecting brands with
Portfolio of Owned & Operated
experience & significant insider
Websites consumers through a
ownership (+43%)
proprietary ad delivery
platform
OTCQB: BMTM 3
History of Bright Mountain Media, Inc.
2013–2015
2010 Quarterly visits to websites
Bright Mountain Media, Inc. June 2019
increased 100x from
Established Announced acquisition of
approximately 51,000 in the
MediaHouse (f/k/a NDN) in all
first quarter of 2013 to in September 2017
stock transaction of 22M shares December 2019
2010–2013 excess of 5.5 million in the Announced acquisition of DEM
of BMTM Common Stock Closed transformative merger
Acquired websites which are fourth quarter of 2014 Group LLC, for $1.1M
with MediaHouse (f/k/a NDN)
customized to provide niche
users in military, law
enforcement & first responders 2015
Acquired four new August 2019 June 2020
websites Acquired Oceanside (f/k/a
December 2018 Closed accretive acquisition
Discontinued & sold all non- S&W Media) for 13M of Wild Sky Media
April 2013 digital media businesses shares of common stock
Bright Mountain goes
public via IPO & begins
trading on the OTC
Past Future
Acquire Digital Media Companies
Bright Mountain Media Strategy Enhance Acquired Companies
Improve Financial Performance
OTCQB: BMTM 4Market Opportunity
• Digital advertising expenditures in the U.S. alone are Digital Ad Spending in the US
$ Billions
expected to grow 85% from $108 billion in 2018 to $201 billion
$201.8
by 2023 $187.8
$172.3
$151.3
• These figures represent ~38% of global digital ad spending, $108.6
$129.3
expected to surpass $517 billion in 2023
• Digital Advertising is a $150B+ Marketing Opportunity in 2020
2018 2019 2020 2021 2022 2023
• Mobile comprises nearly half of all ads
• Removing the duopoly of Google and Facebook, the
2019 U.S. Digital Ad Revenues
addressable market remains in excess of $50 billion $ Billions
Duopoly
• Strategic requirements of advertisers include:
• Efficiency Duopoly Facebook
$76.6 $28.5
Other
• Certainty of true ad delivery $52.5 (59.3%) (37.2%)
Google
• Trackable return on investment (40.7%)
$48.1
(62.8%)
OTCQB: BMTM Source: Statista & eMarketer 5Audience Targeting & Webpage Monetization
How Digital Ad Dollars are Spent? Publisher Header
Automatic or
Much like a retail storefront, a webpage has limited Manual Article Title
Programmed with
products on the page which provide a revenue source for Placement AD
related OR non-
Photo or Video
publishers. related content
Lorem ipsum dolor sit amet, quaeque
maluisset ex sed, ex vim duis doming
Sliding
These include the following products: commune. Zril
blandit ei vim, no Launcher
1. Display laudem persius
omnesque cum,
ea eos virtute Contextually
2. Video (highest value) suavitate similique.
Exerci petentium matched single
est ne. Lorem ipsum dolor sit amet, Trending
3. eCommerce quaeque maluisset ex sed, ex vim
duis doming commune.
Lorem ipsum dolor
sit amet, quaeque
embed
maluisset ex sed
4. Content Referral (“you may also like”) Related Related Stories Ex vim duis doming
commune. Zril Automated
blandit ei vim,
• Lorem ipsum dolor sit Lorem ipsum
articles amet, quaeque
maluisset ex sed
dolor sit amet,
No laudem persius
omnesque cum, ea “Trending” of
quaeque eos virtute
The entire product-to-market ecosystem is designed from host • Ex vim duis doming
commune. Zril blandit
maluisset ex sed, suavitate similique.
Exerci petentium
articles, videos &
ei vim, ex vim duis
site archive doming
est ne similique
photos
to “stock the shelves” with these products and • No laudem persius
omnesque cum, ea
eos virtute suavitate
commune. Zril
blandit ei vim, no
similique.
optimize the return for the wholesaler (ad agency/buyer) & • Exerci petentium est
ne similique
laudem persius
omnesque cum, You May Programmed with
ea eos virtute
retailer (web publisher). Related suavitate Also Like related OR non-
similique.
video related content
from host site or
other partner site
OTCQB: BMTM 6Current Advertising Model
There are several “middlemen” that exist before a brand’s
advertising campaign reaches its intended audience
Brand Ad Agency Trading Desk DSP SSP Ad Server
Publisher
(XYZ Corp) (Website)
Example: Current Advertising Model
A trading A demand-side platform Ad servers The publisher
Brand
desk offers (DSP) is a technology used manage advertises & receives
Brand XZY engages a
services such as to purchase media from & run online money for showing
wants to digital
planning, buying, publishers via supply-side ad campaigns the ads on their
advertise its marketing
managing & platforms (SSPs) and ad & make decision website.
product, a new agency
shoe. that creates optimizing exchanges. DSPs typically buy on what ads to Publisher Website
a digital ad. programmatic impressions from SSPs/ad show on a
advertising exchanges via real-time bidding website, Buy Our
Shoes
campaigns. either on the open market or then serve Lorem ipsum dolor sit
Buy Our amet, quaeque maluisset
Shoes by private marketplace deals. them. ex sed, ex vim duis
doming.
OTCQB: BMTM 7The Problem: Inefficient Product-To-Market Process
70% of every ad dollar is absorbed by the “middlemen” in the
supply chain before reaching the publisher
Brand Ad Agency Trading Desk DSP SSP Ad Server
Publisher
(XYZ Corp) (Website)
Example: How $1.00 of Advertising is Spent
Ad Agency Trading Desk The demand and supply-side The Ad Server Publisher collects a
Brand starts with collects a fee of collects a fee of platforms (DSPs & SSPs) each collects a 5% fee, fee of 30%, or $0.30
$1.00 to spend 15%, or $0.15 25%, or $0.25 of collect a 10% fee, or $0.10 of or $0.05 of the of the original $1.00
on advertising of the original the original $1.00 the original $1.00 original $1.00 to advertise on their
$1.00
platform
OTCQB: BMTM 8The Solution: Condensing the Supply Chain
We eliminate “middleman” in the supply chain:
1. Provides higher margins for both Bright Mountain & publishers
2. Offers brands a more efficient way to reach a target audience
Brand Ad Agency Trading Desk DSP SSP Ad Server
Publisher
(XYZ Corp) (Website)
Bright Mountain Media collects margin between
brand and publisher. Other benefits include:
Publisher collects a fee of
Brand starts
• Fraud Prevention • Measurement & Analytics 50%, or $0.50 of the
with $1.00 to
• Data Integration • Campaign Planning & Execution original $1.00 to advertise
spend on
• Optimization • Access to 3rd Party Demand on their platform
advertising
• Verification • Inventory Forecasting & Pricing (compared to $0.30
• Data-Driven Targeting • Portfolio Level Management collected previously)
• Yield Management • Audience Extension
OTCQB: BMTM 9Growth Strategy
Benefits of Our Unique
Acquire • Focus on complementary, accretive acquisitions “One-Stop-Shop” Model
Companies in • Stay disciplined with financial & operational criteria
the Supply Chain • Seek high quality technologies at attractive valuations Elimination of multiple steps in
the product-to-market process to
increase effectiveness and
accuracy of ad spend for brands
• Ability to capture larger ad spend
Consolidate • Enhanced gross & operating margins Enable publishers to more
& Benefit
• Trusted partner of brands & publishers efficiently monetize websites &
apps, while retaining larger
percentage of ad spend
Improve • Increase profitability & removing underperforming segments Increases profitability for Bright
Financial
• Organically grow revenues with focus on recurring sales Mountain by removing
Performance unnecessary middlemen
OTCQB: BMTM 10Recent Acquisitions & Key Stats
Bright Mountain Media, Inc.
Guidance: FY 2020 revenues expected to be at least $20.0M*
(OTCQB: BMTM)
*Historical financials not meaningful due to recent acquisitions of Oceanside & MediaHouse in late 2019
Share Price1 $1.60
Market Cap1 $173.7M
Shares Outstanding 108.6M
Oceanside (f/k/a S&W Media Group) is MediaHouse (f/k/a NDN) brings CL Media Holdings (d/b/a Wild
a specialized Video Advertising services personalized content delivery & Sky Media) is an interactive media
provider that integrates inventory, data, performance-based monetization to company with a 360 million strong Float 65.8M
technology & brainpower to capture & mobile & desktop advertisers & global reach through its engaging
manage the most profitable audiences publishers, fundamentally improving content and niche audiences.
for clients via programmatic and direct digital advertising effectiveness for Insider Holdings 43.4%
• Home to parenting and
partnerships its partners lifestyle brands CafeMom,
• Data-driven marketing solution for • Provides data-driven technology Mom.com, LittleThings, Headquarters Boca Raton, FL
programmatic OTT video & mobile solutions for the syndication & Revelist, Babynamewizard,
advertising monetization of contextually and MamasLatinas
• Leveraging machine learning data, relevant, personalized premium • In FY2019, Wild Sky generated FT Employees 133
Oceanside provides technology for video content total gross revenues of
content creators to deploy, distribute • Proprietary digital audience approximately $22.6 million 1) At June 9, 2020
& monetize their content to a provides ad buyers with near with gross margins over 50%.
specifically targeted audience certainty in reaching target
demographics
OTCQB: BMTM 11Experienced Management Team
Kip Speyer Greg Peters Alan Bergman
Chairman & CEO President & COO CFO
• Served as CEO, President and Chairman of • Founder, Chairman and CEO of MediaHouse • VP Finance of Greenlane Holdings
the Board since 2010 (f/k/a NDN) (NASDAQ: GNLN) & Latitude Solutions
• CEO of Speyer Door and Window, LLC, • CEO of Internap Network Services Corporation (OTCQB: LATI)
which was sold to Haddon Windows, LLC (NASDAQ: INAP) • Controller for Boston Proper LLC &
(SecuraSeal, LLC, Accu Weld Corporation). • VP of International Operations for Advanced Woodfield Distribution, LLC
• CEO of Intelligent Systems Software, Inc. Fibre Communications (NASDAQ: TLAB) and • Audit Manager with Mallah Furman &
• CEO of ICAD, Inc. (ICAD:NASDAQ) which Adtran (NASDAQ: ADTN). Co., which was acquired by EisnerAmper
was a combination of ISSI and Howtek, • Managing Director of the Middle East and LLP in 2015
Inc. (HOWT:NADAQ) Africa, for AT&T Network Systems • Previous roles with Weinberg &
• CEO of Galileo Corporation • Holds multiple issued patents focused on Company, P.A., Deloitte & Touche LLP
(GAEO:NASDAQ). Galileo changed its methods of searching, sorting & displaying • Adjunct Professor at Florida Atlantic
name to NetOptix (OPTX: NASDAQ) and video clips & sound files by relevance University and Millennia Atlantic
was merged with Corning Corporation • Served on the National Infrastructure Advisory University
(GLW:NYSE) in a stock purchase Council at the White House, under 2 presidents • B.S. in Finance from the University of
• B.S. in Business Administration from • BBA from Georgia & MBA from Thunderbird Tampa and a Master of Accounting from
Northeastern University (American Graduate School of International the U. of Miami
Management)
Management team with proven track record & significant insider ownership (43%+)
OTCQB: BMTM 12Key Takeaways
Bright Mountain Media, Inc. (OTCQB: BMTM) is an end-to-end digital media & Ad Impressions
advertising services platform (Millions)
• Platform Model: Bright Mountain Media is a platform upon which financially attractive
2,052M
digital media and technology companies can be integrated
• Strong acquisition pipeline (content management, platform architecture, data, demand-side
platform & ad technology)
• Attractive & Highly Scalable Business Model: Capital-light advertising services & ad-
1,164M
exchange platform provides incredible scalability
1,078M
• Proprietary Content & Ad Delivery Platform: Recent acquisitions provides advertisers with
774M
highly targeted audiences with an efficient ad delivery mechanism
• Robust Asset Base: Bright Mountain’s advertising network, ad exchange platform & portfolio
of owned/managed websites validate the value proposition behind our turnkey model
337M
285M
• Experienced management with deep industry experience and significant insider ownership
(+43%)
OTCQB: BMTM 13Contact Us
Investor Relations
Greg Falesnik &
Luke Zimmerman
MZ North America
Main: 949-259-4987
BMTM@mzgroup.us
www.mzgroup.us
Company
Bright Mountain Media, Inc.
6400 Congress Avenue, Suite 2050
Boca Raton, FL 33487
www.brightmountainmedia.com
: BMTM
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