7.2-Megapixel LUMIX DMC-FX50/DMC-FX07 with 28mm Wide-Angle LEICA DC Lens* Featuring Intelligent Image Stabilizer by MEGA O.I.S. and World's ...

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Digital Camera
DMC-FX50/FX07

        7.2-Megapixel LUMIX DMC-FX50/DMC-FX07
          with 28mm Wide-Angle LEICA DC Lens*
           Featuring Intelligent Image Stabilizer
  by MEGA O.I.S. and World’s First** Intelligent ISO Control
                                *35mm film camera equivalent.
                        **For a digital still camera, as of July 19, 2006.

       Panasonic today introduced the new LUMIX 7.2-megapixel, 28mm wide angle
f/2.8 LEICA DC lens with 3.6x optical zoom (equivalent to 28mm to 102mm on a
35mm film camera) DMC-FX50 and DMC-FX07 cameras, both featuring an
Intelligent Image Stabilizer by MEGA O.I.S.(Optical Image Stabilizer) and Intelligent
ISO control. The DMC-FX50 also newly incorporates a 3-inch large LCD whereas the
DMC-FX07 pursues further compactness with a 2.5-inch LCD.
       Inheriting the highly valued 28mm LEICA DC lens in a compact body from its
their predecessor, the DMC-FX50/FX07 cameras allow users to enjoy the benefit of a
wide angle lens when shooting indoor group portraits, expansive landscapes, or
architectural scenes.
        To fight against the major cause of blurred images, Panasonic invented the
MEGA O.I.S. system taking advantage of its superior lens technology to compensate
for handshake – a feature which has long been incorporated into the LUMIX range of
cameras. In addition, to also compensate for the other major cause of blurred images
– movement of the subject – the FX50/FX07 cameras are also equipped with the
world’s first* Intelligent ISO Control (hereafter I.I.C.) and max. ISO 1250 high
sensitivity recording at full resolution capabilities within the advanced image
processing LSI Venus Engine III. When set to the I.I.C., the Venus Engine III detects
the subject’s movement and adjusts the ISO setting and shutter speed to best suit
the subject movement and the light condition automatically. Panasonic’s excellent
image stabilizing system allows users to take clear, crisp images in any situation,
leaving everything to the camera.
       Taking advantage of the newly incorporated 3-inch large LCD, the DMC-FX50
allows dual image playback to see and compare any two images at a time. It is also
possible to select 9 sequential frames from a captured motion image file and display
them as thumbnails which can then even be saved as still images. Furthermore, a
print mode has been added to the mode dial to allow users to connect the camera to
a Pictbridge-corresponding printer via an included USB cable to get the printouts.
       When shooting indoor group portraits, it sometimes occurs that the room is not
large enough to allow the photographer to get everyone in the frame, or the light is
insufficient forcing the photographer to use a flash. However the winning combination
of 28mm LEICA DC lens and the Intelligent Image stabilizer enable every type of

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user to take ideal beautiful images with everyone in the frame and without having to
use the flash which would spoil the ambience of the picture.
      The DMC-FX50 will be available in silver and black, the FX07 in silver, black,
red and blue, each with a specially textured finish.
      The new LUMIX DMC-FX50/FX07 are beautifully designed and featured -
packed digital cameras, ideal for recording and preserving all those precious
moments that life gives.
     *_On a 35mm film camera, at wide-angle.
     ** Not available in some countries.

1. 28mm Wide Angle 3.6x Optical Zoom f/2.8 LEICA DC lens in a Compact
    Body
      The 7.2-megapixel LUMIX DMC-FX50/FX07 cameras both have a 28mm* wide
angle 3.6x optical zoom f/2.8 LEICA DC VARIO-ELMARIT lens housed in a compact
and slim body, achieved thanks to the incorporation of a EA (Extra High Refractive
Index Aspherical) lens. This wide angle lens enables easy capture of large indoor
group subjects or expansive architectural structures and sceneries with dynamic
width and a rich perspective. The lens unit comprises of a LEICA DC lens of seven
elements in six groups, incorporating four aspherical lenses to generate high optical
performance while preserving the compactness of the unit. The zoom ratio can be
extended up to 5.5x in 3-megapixel resolution mode thanks to the Extra Optical
Zoom function which gives extra magnification (and minimal image deterioration) by
intentionally using the centre part of the CCD.
     *On a 35mm film camera.

2. More than just a MEGA O.I.S., LUMIX’s image stabilizing system further
    evolves
 ___ Taking advantage of its superior lens technology, Panasonic invented the
MEGA O.I.S.(Optical Image Stabilizer) system to fight against the major cause of
blurred images. It compensates for handshake and is now featured on the entire
LUMIX range and has been highly evaluated and appreciated by the users across
the world. Every slight hand-shake movement is detected accurately with the
sampling frequency at 4,000 times per second and will be compensated to render
clear, sharp images. In addition, movement of the subject, the other major cause of
blurred images, is suppressed by the advanced image processing LSI Venus Engine
III with the Intelligent ISO Control (hereafter I.I.C.) and max.ISO1250 high sensitivity
recording capabilities. The world’s first incorporation* of this I.I.C. allows the
automatic adjustment of the suitable ISO setting and shutter speed that best suits the
situation by analyzing the speed of subject movement. If the subject is moving, the
ISO setting would automatically rise to allow a higher shutter speed. On the other
hand, if the subject is still and no movement is detected, you can take beautiful
natural images with a low ISO setting.
___Accordingly the new LUMIX automatically takes the best countermeasures

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against any causes of blurred images with MEGA O.I.S. compensating for hand-
shake and the I.I.C. compensating for movement of the subject. Thus Image
stabilizing systems are further evolving with LUMIX.
   *For a digital still camera, as of July 19, 2006.

3. High Picture Quality, Quick Response Image Processing LSI: The Venus
     Engine III
        The DMC-FX50/FX07 cameras both adopt the Venus Engine III to realize high
sensitivity recording at max. ISO 1250 at full resolution. The noise reduction system
is greatly improved by removing noise at the processing stages in series. First,
critical noise is roughly undraped and the chromatic noise and the luminance noise
are separated to respectively go through the supplemental noise reduction process
so that the remaining noise is appropriately minimised.
       With its multi-task image processing capability, the Venus Engine III also boasts
outstanding response time with a shutter release time lag of as short as 0.005 sec.
minimum and the shutter interval of 0.5 sec. Together with the fast startup time of
approx. 1.3 sec., the quick response of DMC-FX50/FX07 enable easy capture of
those spur-of-the-moment shots. In the burst shooting mode, it is possible to shoot at
three frames per second in full resolution**. The DMC-FX50/FX07 cameras also
allow unlimited consecutive shooting up to the capacity of the SD/SDHC memory
card***.
       Despite the large, bright LCD, the DMC-FX50/FX07 cameras achieve long
battery life to shoot approx. 300(FX50) / 320(FX07) pictures (CIPA) on a single
charge thanks to the energy-efficient Venus Engine III.
     * Not including the time for AF.
     **Max. eight images in standard mode/ six images in fine mode.
      *** The speed of the consecutive shooting varies depending on the memory card.
      The number of recordable pictures depends on the memory card size, battery life, picture
      size and image compression.

4. Advanced_3-inch (FX50) / 2.5-inch (FX07) Large LCD for Easy Shooting and
Playback
      The FX50 newly incorporates an easy-to-see 3-inch large 230 k high resolution
LCD (2.5-inch 207k pixels high resolution LCD for FX07). Taking advantage of this
large, high resolution LCD, the FX50 enables dual image playback to display any 2
images vertically in the LCD and compare them as well as the 9-frame cutouts from a
motion image. Furthermore, it becomes possible. Also, the pixel-mixed readout
method performed by the CCD automatically increases the brightness level of the live
image on the LCD, which greatly facilitates shooting in low light situations._With the
help of the Power LCD function, which boosts the backlighting of the LCD by 40%,
even shooting in bright outdoors situations is no longer a problem._The High Angle
mode makes the display extremely easy to view from low angles, for example, when
holding the camera up high to take pictures over a crowd and can be accessed easily
and quickly by using the dedicated button.

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5. Clear, bright, wide VGA motion image recording for viewing on wide screen
TV
      In addition to standard VGA (640x480) at 30 fps motion image recording, the
DMC-FX50/FX07 cameras can also record stunning full-size movies in wide-aspect
VGA (848x480) at 30 fps. Shooting is one thing but viewing is another, and users will
be suitably impressed by the 16:9 moving image when it is displayed on a wide
screen TV. The brightness level of these motion images is also enhanced as a result
of the pixel mixed readout method performed by the CCD.
      An exceptional function is that it is possible to select and display as thumbnails
9 sequential frames from a motion image, which would be helpful to see the how you
swing a racket or golf club.

6. Unimpeded, high speed AF
      The various AF mode can be selected according to the shooting environment
and the position of the subject: 9-point, 3-point high speed, 1-point high-speed, 1-
point normal-speed and spot. In the 1-point normal speed AF, the AF time is reduced
by one third of the time compared to the predecessor, to provide a quick and smooth
AF without screen-freeze. The inclusion of an AF assist lamp provides further
assistance in low light situations when focusing is difficult. The result is stress free
photography with never a moment missed.

7. A Variety of Scene Modes and Other Features to Enrich Your Photography
      An even greater variety of scene modes are included: seventeen scene modes
for FX50 and eighteen for FX07 to assist the user in a wide range of photographic
situations. The newly incorporated “Beach” mode is perfect for shooting in strong
sunlight and the “Aerial” mode assists with shooting through the windows of an
aeroplane. “High Sensitivity**” mode, made possible by the pixel-mixed readout
method by the CCD, is ideal for shooting moving subjects clearly without blurring at a
sensitivity as high as ISO 3200.
      On the other hand, in the “Simple” mode, almost all adjustments can be
automatically set even including the backlight compensation, allowing even entry-
level users to take beautiful images easily.
      An additional improvement is the addition of a print mode onto the mode dial for
the FX50 so that users can make prints by just connecting the camera to the
Pictbridge-corresponding printer via an included USB cable. Of course users can get
plural prints of a image or print only those they have selected as favourites.
      The FX07 is compatible with a marine case*** with which users can shoot
underwater while scuba diving etc.
      Both DMC-FX50/FX07 cameras include “World Time Setting”, which was
featured on other recently released LUMIX models and much appreciated, allowing
users to set the time and date of 74 locations across the world._
      *Not including Macro Mode.
        **Resolution significantly decreases in high sensitivity mode.
        ***Optional

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DMC-FX50 / FX07 Specifications
                                                          Color(FX50): S-Sliver, K-Black
                                            Color(FX07):S-Sliver, K-Black, R-Red, A-Blue
                                           FX50: Approx. 97.7 x 57.1 x 25.1 mm ( 3.85 x 2.25 x 0.99 inch)
Dimensions (W x H x D)
                                           FX07: Approx. 94.1 x 51.1 x 24.2 mm ( 3.70 x 2.01 x 0.95 inch)
Weight                          FX50: Approx. 151g (0.33 lb) , 179g (0.39 lb) with Battery and SD Memory Card
_                               FX07: Approx. 132g (0.29 lb) , 160g (0.35 lb) with Battery and SD Memory Card
Camera Effective Pixels                                             7.2 Mega pixels
Image Sensor                                             1/2.5", 7.38 Mega Total Pixels CCD
_                                                                 Primary Color Filter
Optical Zoom                                                              3.6x
Extra Optical Zoom                    4:3 Aspect Ratio: 4.4x for 5Mega, 5.5x for 3Mega, 2Mega, 1Mega, 0.3Mega
_                                                         3:2 Aspect Ratio: 5.5x for 2.5Mega
_                                                         16:9 Aspect Ratio: 5.5x for 2Mega
Digital Zoom                                                              4x
_                                       ( Max. 14.6 x combined with Optical Zoom without Extra Optical Zoom )
_                                                  (Max. 21.9x combined with Extra Optical Zoom)
Focal Distance                                        f=4.6-16.8mm (35mm Equiv.: 28-102mm)
Lens                                                         LEICA DC VARIO-ELMARIT
_                                                               7 elements in 6 groups
_                                                    (4 Aspherical Lenses / 4 Aspherical surfaces)
Aperture                                         Wide: F2.8 / F8.0 (2 steps) Tele: F5.6 / F16 (2 steps)
Optical Image Stabilizer                                    MEGA O.I.S. (Mode1/ Mode2)
Conversion lens Compatibility                                               -
Focusing Area                                                   Normal: 50cm - infinity
_                                                   Macro /Simple :wide 5cm/Tele 30cm - infinity
AF Metering                                  1-point/ 1-point high speed/ 3-point high speed/ 9-point/ Spot
Focus                                                  Auto Focus System, Normal/Macro (Dial)
AF Assist Lamp                                                            Yes
                                                       Auto / I.ISO / 100 / 200 / 400 / 800 / 1250
ISO Sensitivity
                                                            (High Sensitivity Mode : 3200)
White Balance                                   Auto / Daylight / Cloudy / Shade / Halogen / White Set
_                                    White Balance Adjustment ( 150K step, -1500 - +1500 K) (except for auto set)
Exposure                                                              Program AE
Exposure Compensation                                            1/3 EV step, -2 - +2 EV
Backlight Compensation                                           Yes (at simple mode)
Auto (AE) Bracketing                                        +/- 1/3 EV -1EV step, 3 frames

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Light Metering                                                        Intelligent Multiple
                                 Dial:        Simple, Normal Picture, Macro,
                                 FX50: SCN mode (Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery,
                                                     Self-portrait, Food, Party, Candle, Fireworks, Starry Sky, Baby1,
Scene Mode                                           Baby2, Snow, High Sensitivity, Aerial photo, Beach),
                                 FX07: SCN mode (Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery,
                                                     Self-portrait, Food, Party, Candle, Fireworks, Starry Sky, Baby1,
                                                     Baby2, Snow, High Sensitivity, Underwater, Aerial photo, Beach),
_                                Motion Picture, Playback , Print

                                                                        8-1/2000 sec
Shutter Speed
                                                              Starry Sky Mode : 15, 30, 60sec.

Self Timer                                                              10 sec / 2sec
Auto Review                                                           1sec/3sec/zoom
Review                                                                   1x / 4x / 8x
Picture Adjustment                                                 natural, standard, vivid
Color Effect Mode                                              Cool, Warm, Black & White, Sepia
                                      Still Image: JPEG(Design rule for Camera File system, based on Exif 2.2 standard),
Recording Format
                                                                      DPOF corresponding
_                                       Picture with audio: JPEG (Design rule for Camera File system, based on Exif2.2
                                                                      standard)+ QuickTime
_                                                           Motion images: QuickTime Motion JPEG
                                       Still Image: 4:3 Aspect Ratio: 3072 x 2304 pixels, 2560 x 1920pixels, 2048 x 1536
Recording Image Size
                                                                             pixels,
_                                                    1600 x 1200 pixels , 1280 x960 pixels, 640 x 480 pixels
                  _                               3:2 Aspect Ratio: 3072 x 2048 pixels , 2048 x 1360 pixels
_                                                 16:9 Aspect Ratio: 3072 x 1728 pixels, 1920 x 1080 pixels
_                                             Motion Image: 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels
_                                                            16:9 Aspect Ratio: 848 x 480 pixels
Image Quality
                                                                       Fine / Standard

Motion Picture                               4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
_                                                    16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
_                                      Max. recording time depends on Memory Card Capacity (Max. 2GB for a motion
                                                                           picture)
_                                                  FX50 only: Creating still pictures from a motion picture
Burst Shooting Mode                                  Full-Resolution Image, 3 frames/sec or 2 frames/sec
_                                        Full-resolution: Max. 8 images (Standard mode), Max 6 images (Fine Mode)
Unlimited consecutive shooting                                               Yes
Still Image Rec. with Audio                                                  5 sec
Audio Dubbing                                                            Max. 10sec
Real-time histogram                                                          Yes
Composition Guide line                                                 Yes (2 patterns)
Built-in-Memory                                                                -
Scene Mode Help Screen                                                       Yes
Auto Angle Detection                                                         Yes
Flip Animation                                                                 -
Travel Date / World Time                                                  Yes / Yes
Built-in-Flash                          Auto, Auto/Red-eye Reduction, Slow Sync./Red-eye Reduction, Forced On/Off
_                                _
_                                                  0.6 - 4.0m (Wide/ISO Auto), 0.3 - 2.0m (Tele/ISO Auto)
_                                                                              _

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_                                                                         _
 External Flash                                                             -
 Viewfinder                                                                    -
                                                 FX50: 3.0" (230K Pixels) Polycrystalline TFT LCD Display
 LCD Monitor
                                                 FX07: 2.5" (207K Pixels) Polycrystalline TFT LCD Display
 _                                          Field of View : approx. 100% Power LCD mode, High angle mode
                                                         25-thumbnail display, 9-thumbnail display,
 Playback mode
                                                       calendar display, zoomed playback (16x max.),
 _                                     image rotation, Slide show (duration is adjustable, also manual controllable),
                                       Playback of favorite pictures, Resizing (selectable number of pixels), trimming,
 _                                                              protection, DPOF print setting
                                                        FX50 only : Out-of-frame display, Dual display
 OSD language                     English,German,French,Italian,Spanish,Polish,Czech,Hungarian,Netherlandic,Japanese
 Recording Media                                 SD Memory Card, SDHC Memory Card, MultiMediaCard
 Microphone                                                               Yes
 Speaker                                                                  Yes
 Interface                                               DC Input, AV Output (NTSC/PAL), USB
 Direct Print                                                          PictBridge
 Power                                               Li-ion Battery Pack (3.7V, 1150mAh) (Included)
 _                                                     AC Adaptor (Input: 110-240V AC) (Optional)
 Battery life (approx.)                                   FX50: 300 pictures (CIPA Standard)*1
 _                                                        FX07: 320 pictures (CIPA Standard)*1
 Included Software                                               LUMIX Simple Viewer
 _                                                    ArcSoft PhotoBase, ArcSoft PhotoImpression,
 _                                                              ArcSoft Panorama Maker
 _                                                                     USB Driver
 Standard Accessories                 Battery Charger, Battery Pack, Battery carrying case, SD Memory Card (16 MB)
 _                                                          AV Cable, USB Connection Cable
 _                                                             AC Cable, Strap, CD-ROM
    *1. Shooting conditions: 23°C with 50% humidity; LCD on; using the enclosed SD Memory Card; starting to
shoot 30 seconds after turning on the power; shooting once every 30 seconds with the flash in full operation for
every other shot; changing the zoom setting from telephoto to wide, or wide to telephoto, for each shot; and
temporarily turning the power off after each 10 shots (long enough to lower the battery temperature).

*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal
enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMARIT lenses are manufactured using measurement instruments and quality
assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.
*All other company and product names are trademarks of their respective corporations.
*QuickTime and the QuickTime logo are used under license. QuickTime is a registered trademark in the U.S. and
other countries.
*This unit is compatible with both SD Memory cards and SDHC Memory cards. You can only use SDHC Memory
cards on devices that are compatible with them. You cannot use SDHC Memory cards on devices that are only
compatible with SD Memory cards. (When using a SDHC Memory card on another device, be sure to read the
operating instructions for that device.)

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