2018 Media Kit - FORM+Werkzeug - Hanser Mediacenter
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FORM+WERKZEUG | MEDIA KIT 2018
Media Kit
2018
FORM+Werkzeug
The magazine for all aspects
of tool and mold construction
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
FORM+Werkzeug is the magazine for the tool and mould manufacturing industry. There is no lack of variety of content:
There are tools for injection moulding, for foam filling, deep drawing, punching, forming, pressing, casting or for massive
forming. All tools are the same in one respect: They occupy key positions in production since they will ultimately determine
the length of the production cycle.
FORM + Werkzeug offers suggestions and ideas about manufacturing techniques, associated IT systems and company
management. Prepared in the form of professional articles, interviews and background reports.
Informative, enlightening and different: We are interested not only in the machining centre but also in the person behind.
We will offer information on Industry 4.0 – and we would be interested to know how automation enterprises may be integrated
into existing machinery. We will report on stress concepts and how they are proving themselves in one-off production.
Apart from introducing standard parts and hot runner solutions, we would also like to know about the requisite tool
configuration. We will search for examples of technologies that are optimally applied in their applications.
BRANCHES OF INDUSTRY
Independent tool and mould making companies 3,344
Production of plastic goods with integrated injection moulding 3,308
Metal production and machining including production of high
pressure die cast mould construction, including manufacture of
forged, stamped, extracted and punched parts, manufacture of
cutting goods, tools, locks and fittings made of non-precious metals 4,787
Mechanical engineering 2,146
Electrical / electronic engineering,
including manufacture of domestic appliances 502
Precision engineering, optics 858
Manufacture of automobiles and automobile components 1,098
PRINT RUN READERSHIP
FORM+Werkzeug has a print run of 11,500 copies. Managing directors in companies with
As a result of the high quality of editorial contributions up to 99 employees, Management board 6,051
and comprehensive coverage of this clearly defined branch Technical management 1,739
of tool and mold construction FORM+Werkzeug has Department heads for departments:
313 regular subscribers. Production, Manufacture, Work preparation,
Device construction, Tool manufacture,
Development / Construction 5,400
CIRCULATION Procurement / Sales 555
The distribution is made up as follows: - multiple answers -
Germany 10,754
Abroad 581
Total circulation 11,335 SIZE OF COMPANY
Up to 49 employees 3,264
from 50 to 99 employees 3,537
from 100 to 199 employees 1,768
from 200 to 499 employees 1,338
more than 500 employees 1,292
not specified 136
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
7 reasons for FORM+Werkzeug
FORM+Werkzeug – presenting the clever marketing mix in the production of tools and moulds:
Reason
From brochures with specials and »On site for you« reports, via online trade fair reports and specials on
No. 1 topics, down to social media presence. Video production, development of leads, content marketing and
moderation of events. FORM+Werkzeug will travel for you to investigate these and many other topics.
Reason FORM+Werkzeug will motivate your favourite target group to act:
No. 2 FORM+Werkzeug will inform and excite your target group about their important topics. It will be read
where decisions are made and help decision makers to solve their challenges!
Reason FORM+Werkzeug links reading and learning:
No. 3 It is a general truism that printed information will be remembered for longer. Why not sustainably anchor
your advertising message in the minds of your target group? Increase the »I must have this« stimulus.
Reason FORM+Werkzeug will be »on site for you«:
No. 4 High quality, independent, demanding and exclusive reports from the editors directly. The exceptional
value of FORM+Werkzeug lies in the quality of its journalism on tool and mould production.
Reason FORM+Werkzeug is more than just a creative partner:
No. 5 Join your customers in advancing to influencers of the market! The intention here is not to address
the anonymous majority but to develop relationships between companies/people.
FORM+Werkzeug ist mehr als nur eine One-(wo)man Show:
Reason
With its actually distributed edition of 11.335 copies, FORM+Werkzeug is the leader in the edition
No. 6 market in its field*. An internal reader survey found in 2016 that a FORM+Werkzeug issue will
be read by 2.8 persons.
Fast – faster – FORM+Werkzeug online:
Reason
Hardly have we arrived at trade fairs and events and you
No. 7 will find selected current photographs and information on
all FORM+Werkzeug online channels.
* Mediadaten 2016 im Wettbewerbsumfeld: werkzeug & formenbau / ETMM / Stahlformenbauer
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
Editorial Schedule 2018
Issue Dates Topics Trade fairs 2018
ONLINE- Booking deadline: 11 Dec 2017 ONLINE-SPECIAL JANUARY:
SPECIAL Publication date: 01 Jan 2018 Additive manufacturing
JANUARY
1
Editorial closing date: 08 Jan 2018 Main topics: METAV, 20. Internationale Messe
Booking deadline: 15 Jan 2018 HSC milling, CNC systems, standard molds, tensioning systems, CAD/CAM für Technologien der Metallverar-
Artwork closing date: 22 Jan 2018 strategies for tool and mold design, materials, additive manufacturing beitung, Dusseldorf, 20 – 24 Feb
Publication date: 12 Feb 2018
Fokus: 5-Achs-Bearbeitung
Trade fair Issue Metav
ONLINE- Booking deadline: 19 Feb 2018 ONLINE-SPECIAL MARCH:
SPECIAL Publication date: 01 Mar 2018 Standard molds
MARCH
2
Editorial closing date: 26 Feb 2018 Main topics: Control
Booking deadline: 05 Mar 2018 Measurement technology, tool construction, automation, standard molds, Internationale Fachmesse für
Artwork closing date: 12 Mar 2018 eroding, milling, surface technology, additive manufacturing Qualitätssicherung,
Publication date: 03 Apr 2018 Fokus: IT systems Stuttgart, 24 – 27 Apr
ONLINE- Booking deadline: 23 Apr 2018 ONLINE-SPECIAL MAY:
SPECIAL Publication date: 01 May 2018 Punching- and forming tools
MAY
3
Editorial closing date: 16 Apr 2018 Main topics: RapidTech, Internationale Fachmesse
Booking deadline: 23 Apr 2018 5-axis simultaneous machining, precision tools, tensioning systems, und Anwendertagung für Rapid
Artwork closing date: 30 Apr 2018 injection molding design, IT systems, eroding, CAD/CAM in tool and Technologien, Erfurt, 05 – 07 Jun
Publication date: 28 May 2018 mold design, additive manufacturing
KUTENO Kunststofftechnik Nord,
Focus: Standard molds and hot runner technology Rheda-Wiedenbrück, 05 – 07 Jun
[wfb], Fachmesse für Werkzeug-
und Formenbau, Augsburg, 12 – 13 Jun
Stanztec, Fachmesse für Stanz-
technik, Pforzheim, 19 – 21 Jun
ONLINE- Booking deadline: 21 May 2018 ONLINE-SPECIAL JUNE:
SPECIAL Publication date: 01 Jun 2018 5-axis processing centers
JUNE
ONLINE- Booking deadline: 23 Jul 2018 ONLINE-SPECIAL AUGUST:
SPECIAL Publication date: 01 Aug 2018 Milling
AUGUST
4
Editorial closing date: 27 Jul 2018 Main topics: AMB
Booking deadline: 03 Aug 2018 CNC systems, precision tools, materials, CAD/CAM in tool and mold design, Internationale Ausstellung für
Artwork closing date: 10 Aug 2018 eroding, grinding, automation, measurement technology, standard molds, Metallbearbeitung,
Publication date: 03 Sep 2018 additive manufacturing Stuttgart, 18 – 22 Sep
Focus: Processing centers Trade fair Issue AMB
Special insert: Swiss precision manufacturing technology
ONLINE- Booking deadline: 24 Sep 2018 ONLINE-SPECIAL OCTOBER:
SPECIAL Publication date: 01 Oct 2018 Industry 4.0 in tool design
OCTOBER
5
Editorial closing date: 27 Aug 2018 Main topics: Fakuma
Booking deadline: 03 Sep 2018 Laser structuring, 5-axis simultaneous, eroding, measurement technology, Internationale Fachmesse für
Artwork closing date: 10 Sep 2018 tensioning systems, injection molding design, additive manufacturing Kunststoffverarbeitung,
Publication date: 02 Oct 2018 Friedrichshafen, 16 – 20 Oct
Focus: Injection molding design Trade fair Issue Fakuma EuroBlech
Internationale Technologiemesse
für die Blechbearbeitung,
Hanover, 23 – 26 Oct
ONLINE- Booking deadline: 22 Oct 2018 ONLINE-SPECIAL NOVEMBER:
SPECIAL Publication date: 01 Nov 2018 Automatisierung
NOVEMBER
6
Editorial closing date: 27 Sep 2018 Main topics: formnext
Booking deadline: 05 Oct 2018 Sheet metal and metal forming tools, simulation software, automation, International exhibition and
Artwork closing date: 12 Oct 2018 machine engineering, CAD/CAM in tool mold design, IT systems conference on additive technologies
Publication date: 05 Nov 2018 and tool making,
Focus: Additive manufacturing Trade fair Issue formnext Frankfurt, 13 – 16 Nov
Subject to change.
ONLINE- Booking deadline: 19 Nov 2018 ONLINE-SPECIAL DECEMBER:
SPECIAL Publication date: 01 Dec 2018 IT systems
DECEMBER
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
Advertising formats and rates
Type Area Trim/Bleed Ads
Format Price
width x height (mm) width x height (mm)
Title page 210 x 162 € 6,090.--
Half Title 213 x 158 € 5,000.--
DPS double page ads 420 x 297 € 10,410.--
Inside front cover/
210 x 297 € 6,370.--
back cover
1 page 175 x 250 210 x 297 € 5,790.--
Junior page 122 x 175 137 x 197 € 3,240.--
85 x 250 101 x 297
1/2 page € 3,150.--
175 x 122 210 x 145
55 x 250 70 x 297
1/3 page € 2,510.--
175 x 80 210 x 105
85 x 122 101 x 145
1/4 page 40 x 250 55 x 297 € 1,740.--
175 x 58 210 x 85
85 x 58
1/8 page 175 x 28 - € 1,110.--
40 x 122
Please ask for our seperate specifications data sheet.
Ad Specials
Bound-in Loose insert Gate-Folder* Booklets*
For animations
on the special
advertising
or forms refer to:
www.hanser-mediacenter.de
Fixed enclosure* Dutch door* Title-Gate-Folder*
(Sample Tip-on-cards,
DVD, envelope)
Please ask for the rates and technical specifications:
nadine.stiegler@hanser.de or phone +49 89 99830-214
* Rates and availability on request.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
Advertising conditions
Trim size 210 x 297 mm (width x height)
Type area 175 x 250 mm (width x height)
Bleed 3 mm at the bottom, left, right. 5 mm at the top
Print run 11,500 copies
Surcharge
Placement Front cover – on request
1/3 and smaller: best possible. Apart from that: 10 % surcharge
Spot color on request
Special formats on request
Discount
Quantity scale 2 ads and more 5%
4 ads and more 10 %
6 ads and more 15 %
8 ads and more 20 %
Repetition scale 1 page and more 5 %
3 pages and more 10 %
6 pages and more 15 %
8 pages and more 20 %
Term of payment Net 30 days. 2 % discount for payments made within 8 days after date of invoice.
Bank details: Postbank Munich, Acct. no. 77 97 46 800, Bank code 700 100 80,
IBAN: DE71700100800779746800, Swift Code: PBNKDEFF, Vat. no.: DE 129 735 021
Advertising Administration Annette Anthony
Phone +49 89 99830-218
Fax +49 89 99830-623
annette.anthony@hanser.de
All advertisement orders will be processed in accordance with the General Terms
and conditions of publishing house which are available at: www.hanser.de
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
S P E C I A L S
MESSE-
Make use of this opportunity!
The FORM+Werkzeug Trade Fair Special is your
perfect platform for presenting
your product novelties and
trade fair highlights, placing
separate
them just where you need to
in the industry.
inside t it le
We will offer you special
packages and conditions for
each of the major trade fairs,
also customised offers for
your individual needs.
Example from
2017
A trade fair special
with added value
Why not target the presentation of your
trade fair novelties on your specialist field? The trade fair section
of the main magazine will highlight your trade fair presentation.
FORM+Werkzeug will highlight the added value of the Specials
with a separate inside title and with an introduction and further
topics of the current fair.
We can offer you abundant space for your content and creative
individual layouts. You will have focused attention with low tax
losses and a consistently wide range of distribution. Why not
offer our readers – your customers – specialist information!
.--
Special Combi package I Price: € 7,900
1/1 Seite Interview (5 bis 6 Fragen)*
+ 1/1 Seite Anzeige (210 x 297 mm zzgl. 3 mm Beschnittzugabe)** Example from 2017
.--
Price: € 4,300
Special Combi package II
1/2 Seite Interview (3 bis 4 Fragen)*
of f er y o ur c u s t o me r s
+ 1/2 Seite Anzeige (210 x 145 mm zzgl. 3 mm Beschnittzugabe)**
c ia li st in f o r m a t io n
Don’t forget the add-on options: spe Example from
2017
+ Internet PDF file
+ Special print digital * individually compiled by the FORM + Werkzeug editors and requested by e-mail.
** Interview and advert will be placed successively.
+ Trade fair video Prices are exclusive of statutory VAT.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
Web adress www.form-werkzeug.de • Application reports / Interviews of the week
Brief profile www.form-werkzeug.de: The portal with • Job market
coverage range. The average of our monthly • Online calendar with trade fairs, conferences and seminars in the sector
PIs is 47 600 (IVW tested [Information associa-
tion for the determination of the distribution • Landing pages for all trade fairs in the industry
of advertising carriers]) which places it among
Target group
Decision makers of tool and mold making
the top online portals for tool and mould
companies and managers in companies
production.
with own tool and mold construction.
What will you find exclusively with us? Our
Publishing house
Carl Hanser Verlag GmbH & Co. KG
picture galleries! Our media library will offer you
Kolbergerstr. 22 · 81679 Munich, Germany
pictures that tell a story. The Products-2-Go
pictures have a reserved place in our pre-trade Tel.: +49 89 99830-0 · Fax: +49 89 984809
fair reporting. Our camera will always be there info@hanser.de · www.hanser.de
when we are on site for you – and we will take Contact Editor
Susanne Schröder
you behind the scenes. Tel.: +49 89 99830-611 · Fax: +49 89 99830-623
Do not delay! We have found that online repor- susanne.schroeder@hanser.de
ting must be fast. You will normally find our Contact Media Nadine Stiegler
reports online just a day after a visit – not to Tel.: +49 89 99830-214 · Fax: +49 89 99830-623
mention whatever else finds its way into our nadine.stiegler@hanser.de
editorial department...
Some form-werkzeug.de • Online specials »Topic of the month«:
content b undled knowledge on additive manufacture, For animations
machining, standard parts, etc. on various
• S elected specialist contributions from banner formats,
FORM+Werkzeug offered as free downloads
refer to:
www.hanser-mediacenter.de
Display – Formats
Full Banner 1
Half (Wide) Superbanner
Banner Skyscraper*
Full Banner 2
Medium Rectangle Wallpaper Welcome Ad
Fireplace Ad Photo Gallery
Banderole Ad
1 2 3 4
*Sticky feature: 25 % addition.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
ONLINE topic of the month t times a year
The tailor-made online solution
now eigh
for you and your focal points!
ats »Heißkanaltechnik«
Online-Thema des Mon
PIs
Address your customers in an environment of selected topics. The editors place uge bauen will, muss sich
auch mit dem Thema der 54.000 mit Online-Th
Wer gute Spritzgießwerkze
en. Wir berichten über
neue Trends und Produkte
. ch
monatli Visits! ema des Mo
Temperierung gut auskenn
19.000 te von nats »Add
Kaum eine itive Ferti
www.form-werkzeug.de under a selected topic. This is where you will find specific
ra
Online-Thema des Monat
s Juni 2017 Bounce 13%
unter
Was derzeit
Branche ist
wichtig ist,
so in Bew
egung wie
der Markt
gung«
finden Sie rund um den
Woche für
Start: 01.06.2017 Online-Them Woche in 3D-Druck.
unserem The
news, reports, picture galleries, product reports and so much more. All about the Buchbar bis: 22.05.2017
Verteilersysteme …
Start: 02.01
Buchbar bis .2017
a des Mo
nats Januar
2017
menschwerpu
nkt
Nadelverschlusstechnik, die Form nicht richtig gefüllt : 20.12.20
Heiße Seite, Heißkanaldüse, wenn die Technik »außenherum« nicht klappt,
ONLINE topic of the month (OTDM). You may select to be a partner for an entire
hier.
Die beste Kavität nützt
nichts, lexperten gibt, lesen Sie 16
Neues von den Heißkana
en zu lang sind. Was es
wird oder die Zykluszeit Spätestens
zur
Ihr Superbanner Die Lebenszy formnext war klar:
a des Monats: Laser, meh klen der Maschinen der Siegeszug der addt
Inhalte des Online-Them
month and ensure distinctive placements in the editorial environment. Fachartikel rund um die
r
Wir haben Leistung …
für
hin zu Koop Sie die wichtigsten
liegen zum
Teil bei zwei iven Fertigungstechnol
bis drei Jahr ogien ist nich
Ihr Skyscraper
en. Jedes
• Neue Produkte, Trends, erationen.
Woran alle
Neuheiten
gesammelt. Jahr schnellert aufzuhalten.
Heißkanaltechnik Beteiligten Von e Bauzeiten
OTDMs achieved a convincing average bounce rate of less than 15% in 2017 already. Newsletter: mit Hochdruc neuen Maschinen, , mehr
• Wöchentliche Rubrik im Heißkanaltechnik« Inhalte des k arbeiten: Ange
den 3D-Druck boten zur Ausbildun
»Thema des Monats Juni: Online-Them reif für die g, bis
zur Bewerbung auf • Neue Prod a des Monats: Serie zu mach
• Eigenanzeigen-Banner ukte, Trends, en.
Homepage 3D-Druck – Fach artikel rund Ihr Superba
ob Kunststof um den nner
Bühnenplatz: • Beiträge f oder Meta
• Im gesamten Juni oberster zum Einstieg ll.
Guaranteed to be one of the FORM+Werkzeug highlights this year! Motiv jede Woche wechselnd • Wöchent in die auto
liche matisierte
Special-Seite
»Thema des Rubrik im Newslett Fertigung
Monats Janu er:
Ihre Möglichkeiten:
• Eigenanz ar: Additive
eigen-Banner Fertigung«
per
• Im gesamten zur Bewerbu
Monats
zum Online-Thema des Motiv jede Januar oberster Bühn
ng auf Hom
Ihr Skyscra
Banner im Newsletter
epage
Woche wech enplatz:
You may select either our Gold, Silver or Bronze partner package.
selnd
Listenpreis: € 490,–
zum Online-Thema des
Monats Ihre Mögli
Banner auf der Website chkeiten:
Superbanner: € 890,– Banner im
Skybanner: € 620,– oder
Special-Seite
Newsletter
Banner Listenpreis zum Online
oder Superbanner + 1x : € 490,– -Thema des
PAKET: 4 Wochen Sky- Newsletter Monats
Also, select one of the next ONLINE topics of the month: im Online-Thema des Monats
Listenpreis: € 1.245,–
Ihr Newsletterbanner Skyban
Banner auf
ner: € 620
der Websi
te zum Onl
,– oder Sup ine-Thema
Ihr Paketpreis: € 990,– erbanner: des Monats
Verfügbarkeit) PAKET: 4 Wo € 890,–
January 2018: Additive manufacturing (Bannerplatzierung nach
im Onl
chen Sky-
ine-Thema
oder Superb
ann
des Monats er + 1x Banner
Watch
Listenpreis
Ihr Paketpr : € 1.245,–
Newsletter
zur Zeitschrift: Newsletter
Weitere Informationen eis: € 990
March 2018: Standard parts
form-werkzeug (Bannerp ,–
www.hanser-mediacenter.de/ latzierung
nach Verfü
gbarkeit)
for detailed
Weiter.de
ere Informat Ihr Newslett
214 · nadine.stiegler@hans ionen zur erbanner
r· Tel.: +49 89 99830- www.hanser-m Zeitschrift:
Ihr Kontakt: Nadine Stiegle
May 2018: Punching and forming tools
ediacenter.de
/form-werkzeu
· www.form-werkzeug.de g
information
· Fax: +49 89 99830-623
. 22 · 81679 München
· Tel.: +49 89 99830-214 Ihr Kontak
Carl Hanser Verlag GmbH
& Co. KG · Kolbergerstr t: Nadine Newsletter
Stiegler·
Tel.: +49 89
June 2018: 5-axis machining Carl Hanse
r Verlag GmbH
99830-214
· nadine.sti
on page 4
& Co. KG ·
Kolbergerst egler@han
r. 22 · 8167
9 München ser.de
· Tel.: +49
89 99830-214
August 2018: Machining
· Fax: +49
89 99830-623
· www.form-
werkzeug.d
e
October 2018: Industry 4.0 for tool and mould construction
November 2018: Automation
December 2018: IT systems
ONLINE Topic of the Month: The Partner packages – an overview
The GOLD package** The SILVER package*** The BRONZE package
»Sponsored by« in the OTDM Logo 4 weeks of Medium Rectangle or 4 weeks Full Banner* top or
and Header, Super Banner* – appearing on all bottom or Half Banner* – will
www.form-werkzeug.de pages appear on all www.form-werkzeug.de
Native Advertising Online article
pages
1 Standalone newsletter comprising
Premium entry in the Service Guide
9 individually combinable elements 2 banners* in the editorial
Whitepaper (see Page 11 for an example) newsletter within the OTDM term
4 weeks of Wallpaper placement – 4 product pictures in the OTDM
will appear on all picture gallery, including 1 banner*
www.form-werkzeug.de pages
In each case 1 editorial product
Logo + Text Banner* placement announcement via Facebook and
4x in the editorial newsletters Xing
Also various Push actions Also various Push actions
Hanser Welcome Ad advertising the OTDM with partner logo Editorial reference to the picture gallery and reference to
included, Hanser campaign advertising of premium entries social media activities in editorial newsletters
with named customers, Hanser banner advertising including
Media centre linking with background examples of customer
images.
Package price: € 5,450.-- Package price: € 3,000.-- Package price: € 990.--
(Total of individual services € 10,705.--) (Total of individual services € 4,032.--) (Total of individual services € 1,665.--)
*Banner placement will depend on availability / **The Gold package is limited and can only be booked once per month!
***The Silver package is limited and can only be booked twice per month! / Prices are exclusive of statutory VAT.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
Rates and advertising forms
Advertising form Position Size in pixels | Data volume Price/month
Half Banner integrated in the right toolbar 234 x 60 | 40 KB € 390.--
Full Banner 1 in the content above 468 x 60 | 40 KB € 895.--
Full Banner 2 homepage, in the content below 468 x 60 | 40 KB € 620.--
(Wide) Skyscraper* right outside 160 x 600/120 x 600 | 40 KB € 655.--
Superbanner prominent in header 728 x 90 | 40 KB € 940.--
Medium Rectangle within the content 300 x 250 | 40 KB € 685.--
Wallpaper full page background 728 x 90 above and 160 x 600 or 120 x 600 right | 80 KB € 1,500.--
Welcome Ad placed over full web page 640 x 480 | 80 KB € 895.00 / 2 weeks
combination of skyscraper left and right
Fireplace Ad 160 x 600 left + right and 901 x 90 top | 120 KB € 2,140.--
and superbanner
Banderole Ad placed over the content 770 x 250 | 40 KB € 1,500.--
Position 4 € 620.--
Photo Gallery 540 x 406 | 80 KB
Position 9 € 515.--
Special discounts Terms of payment Net 30 days. 2 % discount for payments made
Volume discounts Discounts on insertions within 12 months and banking information within 8 days after date of invoice.
(Insertion year): Place of payment: Munich
Bank details: Postbank Munich
from € 2,000 from € 4,000 from € 6,000
Acct. no. 77 97 46 800
5% 10% 15% Bank code 700 100 80
Categories · Homepage · Archive IBAN: DE71700100800779746800
· News · New Products Swift Code: PBNKDEFF
· Literature review · White paper Vat. no.: DE 129 735 021
· Who is offering what? · Schedules, events
· Career · Video library For mobile devices:
300 x 50
· Books · Specials pixels Please provide mobile ad
· The current issue
300 x 50 pixels
Other advertising forms Topics banners, White paper, Media packages,
Detailed information:
Newsletter banners, Events calendar, Video,
er.de
www.hanser-mediacent
Advertorial-Newsletter, Company database,
Microsites, Job advertisements
Delivery address
Please e-mail the advertising material for your Reporting At the end of your campaign you will receive a
campaign to media@hanser.de detailed statistical analysis with a clear over-
Delivery date 3 days before campaign launch view of the success of your marketing activities.
Meta information We require the following Meta information with Contact person Miriam Weihe
delivery: Tel.: +49 89 99830-216
· Customer name miriam.weihe@hanser.de
· Campaign period
· Advertising format
· Contact person for enquiries
· Click-URL
Usage dataThe usage data for www.form-werkzeug.de and for the FORM+Werkzeug newsletter are not shown here.
The data are consistently trending upward and we prefer providing current figures only.
Please therefore request the Visits and Page impressions at nadine.stiegler@hanser.de.
*Sticky feature: 25 % addition.
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.deFORM+WERKZEUG | MEDIA KIT 2018
Attractive advertising in the
FORM+Werkzeug newsletter
The weekly issue of the FORM+Werkzeug reports on current
The data are consistently trending
trends and what‘s new and important in the world of machining. upward and we prefer providing
Place your adverts in the FORM+Werkzeug newsletter for current figures only. Please request
maximum exposure and reach your target group without tax loss. the Visits and Page impressions at:
susanne.maier@hanser.de
Publication frequency Every Thursday
Advertising types 1 Picture / 2 Banner + Text advert Banner Text advert
and prices € 665.--* € 550.--* € 550.--*
Picture (100 x 100 pixels) or Banner Banner (560 x 100 pixels) Heading + max. 300 characters
(560 x 100 pixels) including links to including linking to your of text including linking to your
your website or another URL plus text website or another URL website
(heading + 300 characters of text)
News News News
Pic Text advert
1
Banner Banner Text advert
2
Text advert
Standalone newsletter – the exclusive form
of advertising
Standalone newsletters are special newsletters with the look and feel of a
FORM+Werkzeug newsletter, carrying exclusively your own content.
For high profile information of your target group about your products and services.
Contents Comprises 9 individually combinable elements
Services
Compilation of your Standalone newsletter and dispatch
to the WB Werkstatt + Betrieb newsletter recipients.
Linking to your homepage
Example
1 Banner, 2 Product announcements, 1 Video teaser,
1 Whitepaper teaser, 3 News announcements, 1 Catalogue teaser
and 1 Company portrait
Lead time Your Standalone newsletter must be bindingly booked and confirmed
by the publisher at least one week in advance of the publication date.
Implementation will normally take 5 workdays
Dispatch date As per agreement
Price € 3,800.--*
* Prices are per mailing and exclusive of statutory VAT
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.deFORM+WERKZEUG | MEDIA KIT 2018 Trade fair video 30 minutes of effort that is sure to pay We will produce a high-quality trade fair video for you to professionally place you and your product in the limelight! In our experience, the time you need will be about 30 minutes. This is because we will handle most of the work. Our video team will also be at your disposal should you have your own video concept, for instance product videos, image videos, event videos and so much more. Scope of services • 1 minute trade fair video for unlimited use (the offer also • Brief instruction and support on location applies to selected • 30 minutes of camera at your stand + cut industry trade fairs) • Interview with ca. 6 prepared questions Price € 590,-- plus VAT All the attention centred on your video! Utilise www.form-werkzeug.de to multiply your video and raise your profile in the sector. Various Push actions will increase visibility and guarantee the arrival of your content in the target group. Utilise the following formats as drivers to raise your presence: Placement in the Media library € 199.-- plus VAT Banner and Text ad in our Newsletter with links to the Video € 600.-- plus VAT Banner on the Website (example Medium Rectangle) € 650.-- plus VAT Online advertorial with direct linking of the video Price on request Banner and Text-ad in our Social Media channels including link to the video Price on request We can create individual Push packages to meet your requirements and raise the attention your video content will attract. Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.de
FORM+WERKZEUG | MEDIA KIT 2018
Contact us – we are happy to help!
Publisher
Carl Hanser Verlag GmbH & Co. KG
Kolbergerstrasse 22
81679 Munich, Germany
Mailing address: P.O. Box 86 04 20,
81631 Munich, Germany
Phone +49 89 99830-0
Fax +49 89 984809
www.hanser.de · info@hanser.de
Head of Media Sales
Nadine Stiegler
Phone +49 89 99830-214
Fax +49 89 99830-623
nadine.stiegler@hanser.de
Editorial office Susanne Schröder (responsible)
Phone +49 89 99830-611
Fax +49 89 99830-623
susanne.schroeder@hanser.de
Media Assistant
Susanne Maier
Phone +49 89 99830-649
Fax +49 89 99830-623
susanne.maier@hanser.de
Advertising Administration Annette Anthony
Phone +49 89 99830-218
Fax +49 89 99830-623
annette.anthony@hanser.de
Sales Representatives
Great Britain Switzerland USA/Canada
Bondway Publishing Company Ltd Rico Dormann Gardner Publications Inc.
24 Hill House Close Media Consultant Marketing 6915 Valley Avenue
Turners Hill, Crawley Moosstr. 7 Cincinnati, OH 45244-3029
RH10 4YY 8803 Rüschlikon USA
Great Britain Switzerland Phone +1 513 527-8800
Phone +44 1342 717350 Phone +41 44 7208550 Fax +1 513 527-8801
Fax +44 871 5283916 Fax +41 44 7211474 bhelton@gardnerweb.com
media@bondway.co.uk dormann@rdormann.ch Your contact: Becky Helton
Your contact: Dr. John Haim Your contact: Rico Dormann
China/Singapur/Hong Kong/Taiwan
Italy Spain/Portugal/Latin Amerika Ringier Trade Media Ltd.
com3orlando sas Consulting Eckart May, SL 9/F.
Via dei Benedettini, 12 Mediamarketing Cheong Sun Tower
20146 Milano (Mi) Pza de Duque de Medinaceli, 2-3o 1a 118 Wing Lok Street
Italy 08002 Barcelona Sheung Wan
Phone +39 02 4122158 Spain Hong Kong
Fax +39 02 48301981 Phone +34 934 126292 Phone +852 2369 8788
orlando@com3orlando.it Fax +49 321 21250738 Fax +852 2869 5919
Your contact: Nicola Orlando info@cemedia.net mchhay@ringier.com.hk
Your contact: Eckart May Your contact: Mike Hay
Carl Hanser Verlag GmbH & Co. KG · Kolbergerstr. 22 · 81679 Munich/Germany · Tel.: +49 89 99830-214 · www.form-werkzeug.deYou can also read
