Media information 2022 - SAZ bike
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Media information 2022
About us p. 2 ● Special publications p. 6 Online
Print ● Green Pages p. 7 ● Showroom p. 10
● Focus topics and dates p. 3 ● T echnical specifications ● Newsletter p. 11
and publishing house
● Ad sizes, rates and details p. 4 information p. 8
● ebsite and mobile
W
advertising S. 12
● Special ad sizes p. 5 SAZbike Insight p. 9
Contact p. 14
www.sazbike.de
About us
In 1994, SAZbike was founded in Munich and since 2016 has belonged to EBNER MEDIA GROUP.
Our media inform the bicycle trade and industry – independent, critical and practical content is made
available to readers in printed form and online, anywhere and anytime.
New: Digital:
SAZbike is the trade newspaper for the SAZbike is available on all mobile
bicycle trade and industry in Germany, devices. Our website www.sazbike.de
Austria and Switzerland. The issues offers current news and knowledge
contain the latest news, analyses of about the market and product range.
what’s going on in the market, including PLUS: The lastest newsletter three
detailed figures, as well as appealing times a week.
product information and presentations.
We accompany Eurobike with daily up to
date issues.
2
Print
Focus topics and schedule 2022
Issue Date of Focus topic Cycling clothing Deadline Deadline
publication advertising Printing
- Gravel and adventure cycling (wheels, equipment, clothing, sccessories) Current gravel clothing,
1 31.01.2022 18.01.2022 21.01.2022
- Sports nutrition outlook on winter 2022
- Leasing & financing Use of sustainable materials in
2 14.02.2022 - Insurance cycling clothing 01.02.2022 04.02.2022
- Crossover bikes: From everyday bikes to bikes for real fun
- Spring cleaning for the bike (cleaning, lubricating, preserving). Care and cleaning of cycling
3 28.02.2022 15.02.2022 18.02.2022
- New e-bike motors clothing
- Families: mobile with trailers, children's seats, cargo bikes & children's Cycling clothing for the next
4 14.03.2022 bikes generation 01.03.2022 04.03.2022
- Batteries: Replacement, performance, safety, storage
- Quick help: How can dealers solve ergonomic problems? (saddles, Pants and the use of different
grips, handlebars, pedals) pads
5 28.03.2022 15.03.2022 18.03.2022
- Training monitoring/bike computer & power measurement (crank and
pedal systems)
- What activities and supportive arguments can be used to increase Protectors and suitable MTB
6 11.04.2022 sales of helmets and sports glasses? clothing 29.03.2022 01.04.2022
- Protectors and MTB clothing
- Accessories for everyday and commuter bikes (mudguards, racks, Urban cycling clothing for
7 25.04.2022 smartphone holders, tools, mini pumps, etc.) everyday use 12.04.2022 14.04.2022
- Urban cycling clothing
- Car replacement: bikes for daily commuting (cargo bikes, folding Functional underwear
8 09.05.2022 bikes, compact bikes, etc.) 26.04.2022 29.04.2022
- Tires and brakes
- Secure the bike optimally with a lock, insurance, GPS tracking. Constantly available stock
9 23.05.2022 10.05.2022 13.05.2022
- Light e-bikes
- Upswing in bike tours. What is the clientele looking for? Bags, Suitable clothing for cycling
backpacks, luggage racks, bike carriers, bike transport solutions, GPS trips
10 07.06.2022 24.05.2022 27.05.2022
devices, etc.
- F unction and design integration with accessories & gadgets for e-bikes.
- Setting up the hobby and home workshop (minitools, tools, assembly Sustainable production and
11 20.06.2022 stands, floor pumps, etc.) supply routes of cycling 07.06.2022 10.06.2022
- Racing bikes in greater demand again clothing
12 04.07.2022 Pre-fair 21.06.2022 24.06.2022
04.07.2022 Eurobike Guide 21.06.2022 24.06.2022
13 13.07.2022 Eurobike 1 28.06.2022 30.06.2022
14 14.07.2022 Eurobike 2 28.06.2022 30.06.2022
15 15.07.2022 Eurobike 3 28.06.2022 30.06.2022
16 25.07.2022 Post-fair 12.07.2022 15.07.2022
- Autumn is coming: focus on care and cleaning products Functional winter clothing for
17 29.08.2022 16.08.2022 19.08.2022
- Functional winter clothing for commuters and cyclists commuters and cyclists
To see and to be seen (lighting, safety clothing, etc.) How cycling clothing helps to
18 12.09.2022 30.08.2022 02.09.2022
be more visible in traffic
- Train smart at home with indoor trainers & e-sports Design and handling options
19 04.10.2022 19.09.2022 23.09.2022
- Sports nutrition: products for the winter for team apparel
- Shopfitting and sales promotion tools (social media, online catalogs, The best presentation of
service provider offers). cycling textiles with different
20 24.10.2022 11.10.2022 14.10.2022
- Marketplaces + sale of used bikes in-store placement options
- Merchandise management systems
21 14.11.2022 Product and gift ideas for Christmas 02.11.2022 04.11.2022
22 05.12.2022 Annual review 22.11.2022 25.11.2022
3
Ad sizes and rates
Size
Type area Bleed
Price b/w € Price 4c €
Enclosures
Width x Hight Width x Hight + 3mm trim
up to 25 g: € 290.- / per 1,000
2/1 page 466 x 294 490 x 340 € 4,500.- € 6,355.- up to 50 g: € 345.- / per 1,000
1/1 page 221 x 294 245 x 340 € 2,320.- € 3,350.-
up to 75 g: € 370.- / per 1,000
3/4 page 161 x 294 173 x 340 € 1,475.- € 2,320.- Fixed inserts
Juniorpage 161 x 222 173 x 245 € 1,350.- € 1,990.- up to 25 g: € 395.- / per 1,000
1/2 page land scape 221 x 144 245 x 167 € 1,225.- € 1,780.- up to 50 g: € 510.- / per 1,000
up to 75 g: € 590.- / per 1,000
1/2 page high size 105 x 294 117 x 340 € 1,225.- € 1,780.-
1/3 page land scape 221 x 92 245 x 115 € 857.- € 1,420.- Tip in
1/3 page high size 161 x 152 173 x 175 € 857.- € 1,420.- Ask for price
1/4 page land scape 221 x 68 245 x 90 € 745.- € 1,250.-
Other sizes on demand
1/4 page high size 49 x 294 61 x 340 € 745.- € 1,250.-
1/4 page corner 105 x 144 117 x 167 € 745.- € 1,250.-
1/8 page land scape 105 x 68 117 x 90 € 360.- € 780.-
1/8 page high size 49 x 144 61 x 167 € 360.- € 780.-
Other sizes on demand
Special positions Discounts
Bleed Quantity discounts
Position Width x Height Price
small above
Front page side strip
+ 3mm trim 2 ads 3 %
2. cover page 245 x 340 € 3,685.- 3 ads 5 %
4. cover page 245 x 340 € 3,990.- 5 ads 8 %
Front page side strip 52 x 193 € 1,680.- 10 ads 10%
small above 52 x 127,5 € 1,220.- 12 ads 12 %
small below
small below 52 x 127,5 € 1,220.- 15 ads 15 %
20 ads 20 %
Front page head space 100 x 60 € 1,085.-
Front page Foot space 245 x 75 € 1,680.-
15° ad, dipping or rising 90 mm up / € 1,590.-
Foot space
15° inclination Staggered repeats
Special positions in exhibition issues discounts
Front page 245 x 340 € 5,040.- 2 pages 5 %
Head space
2/1 page, cover page 2 - page 3 490 x 340 € 6,800.- Head space
3 pages 8 %
2. cover page 245 x 340 € 3,685.- 4 pages 10 %
Front page Back page
3. cover page 245 x 340 € 3,440.- cover cover 5 pages 12 %
Back page 245 x 340 € 3,990.- 6 pages 15 %
Head space on editorial cover 151 x 40 € 1,200.- Foot space Foot space 7 pages 18 %
Foot space on editorial cover 151 x 95 € 1,575.- 8 pages 20 %
Foot space on editorial cover 151 x 95 € 1,295.- 10 pages 25 %
page 2
Foot space on editorial cover 151 x 95 € 990.- 9 0 mm
page 3 /15°
9 0 mm /15°
dippin
r g
is in g
Foot space on editorial cover 151 x 95 € 1,410.-
page 4
Head space on editorial cover 151 x 60 € 1,100.-
page 4
4
Clear design and variable presentation solutions
So you can present yourself:
Product pages
The product pages are produced by our editorial team and 1/1 page:
designed to a high standard by our in-house graphic
€ 1,550.-
design department.
Advantages: The layout of SAZbike ensures maximum
attention and value.
Design by Ebner Graphic Design. The client provides three to
four images per page as well as the accompanying informati-
on. Final texts are 250 to 350 characters in length.
Mixed product pages
Advantages: On a mixed product page you have the 1 photo with text
possibilty to present single product pages. on a mixed page:
Design by the editorial department, the customer delivers € 395.-
one or more pictures and text (250-350 keystrokes for each
picture). On a page there will a maximum of four products of
different customers presented.
Product presentation online:
You can also present your products online in our digital showroom (see page 10).
5
Special publications
Some topics deserve more attention because they help dealers better adapt to changing market
conditions. The sale of accessories and parts can also be optimized with an improved range of
services. SAZbike provides the appropriate framework for this with four special publications.
Focus topics and schedule 2022
Deadline Deadline
Date Topic
advertising Printing
The transition to a new form of transportation and the reorganization of urban space, as
16.05.2022 04.05.2022 06.05.2022
well as the presentation of useful means of transportation.
13.07.2022 Novelties 2023 – Bikes, equipment, bikewear* 28.06.2022 30.06.2022
05.09.2022 Services and products to improve ergonomics on the bike 24.08.2022 26.08.2022
26.09.2022 Workshop solutions to optimize workflowsur 14.09.2022 16.09.2022
* The special publication Innovations 2023 will be designed as a 180-degree reversible issue
with two cover pages. One part is devoted to bicycles, accessories and other hard goods.
The other part is devoted to cycle clothing.
Ad sizes and rates
Type area Bleed Price Preis
Size Width x Hight Width x Hight + 3mm trim b/w 4c
1/1 page 195 x 245 225 x 290 € 2,320.- € 3,350.-
1/2 page land scape 95 x 245 110 x 290 € 1,225.- € 1,780.-
1/2 page high size 192 x 122 225 x 142 € 1,225.- € 1,780.-
1/3 page land scape 195 x 74 225 x 93 € 857.- € 1,420.-
1/4 page land scape 195 x 50 225 x 69 € 745.- € 1,250.-
Product pages
The product pages are produced by our editorial team and NEUHEITEN
1/1 page:
designed to a high standard by our in-house graphic Giant € 1,550.-
design department.
Advantages: The layout of SAZbike ensures maximum
attention and value.
Design by Ebner Graphic Design. The client provides two to
three images per page as well as the accompanying informa-
tion. Final texts are 250 to 350 characters in length.
Reign E+ Revolt E+
Das neue „Reign E+“ ist das fortschrittlichste E-Bike, das Giant je produziert Das „Revolt E+“ ist eine Ergänzung der wachsenden E-Bike-Kollektion von
hat – für E-Bike-Rennfahrer ebenso wie für Hobbyfahrer, die längere Touren Giant und verfügt über ein neues „Syncdrive Pro“-Antriebssystem, das von
in Angriff nehmen und ihre Fähigkeiten auf anspruchsvollen Trails verbes- Shimanos „EP8“-Motor befeuert wird. Dieser maßgeschneiderte Antriebs-
sern wollen. Das Giant-Team aus Ingenieuren und Rennmechanikern hat mit strang sorgt für eine sanfte Beschleunigung auf asphaltierten Straßen,
Yamaha zusammengearbeitet, um einen neuen „Syncdrive Pro“-Motor zu Schotter oder Feldwegen. Er ist außerdem für die Verwendung mit den
entwickeln, der ein höheres Drehmoment (bis zu 85 Newtonmeter) liefert. elektronischen „Di2“-Schalthebeln von Shimano optimiert, was ein über-
Der Motor ist außerdem kompakter und leichter (2,7 Kilogramm) und er- sichtliches Cockpit-Set-up ermöglicht, das kein zusätzliches Display am Len-
möglicht deutlich mehr Bodenfreiheit. Ein weiteres wichtiges Update ist die ker erfordert. Das „Revolt E+“ verfügt außerdem über die „Smartassist“-
Laufradgröße: Das neue „Reign E+“ verfügt über eine gemischte Laufrad- Technologie von Giant. Sechs intelligente Sensoren messen präzise die auf
größe. Das 29-Zoll-Vorderrad verbessert die Balance, die Kontrolle und das die Pedale ausgeübte Kraft und berechnen genau das richtige Maß an Tret-
Überrollverhalten auf unwegsamem Gelände. Hinten haben die Giant-Inge- unterstützung, um ein natürliches, kraftvolles Fahrgefühl zu erzeugen. Der
nieure dank eines kompakteren Motors und eines kleineren 27,5-Zoll-Rads Fahrer kann wählen, ob sich die Unterstützungsstufen während der Fahrt
den Hinterbau für mehr Wendigkeit um 19 Millimeter gekürzt. automatisch anpassen sollen.
www.giant-bicycles.com
NEUHEITEN 2022 23
6
Green Pages – The information board for bicycle retailers
You can advertise in the Green Pages of SAZbike by placing a small ad with the bicycle trade in a
cost-effective way to draw attention to yourself. Show your product range or service with a little ad in
every issue, effective and favourable.
Column
80/1 60/1 50/1 width:
41 mm
€ 90.- € 70.- € 60.-
Your address modul with logo Discounts for modul ads:
10 ads: € 405.- 10 ads: 10 %
15 ads: € 574.- 15 ads: 15 %
20 ads: € 720.- 20 ads: 20 %
No agency discount for rates of Green Pages ads.
7
Technical Specifications Digital Data Transfer
Format: 245 mm wide x 340 mm high Resolution: 300 pixel/inch; 118 pixel/cm
Printable space: 221 mm wide x 294 mm high
email: siefert@saz.de
Printing method: Sheet Offset
Additional Costs: Changes to materials/data supplied
Colours: Europe Scale
will be charged at cost price.
Printable submissions: per email, data carriers or FTP
Data formats: The following data types can be processed by us:
• PDF/X-3 (1.5) (printable)
• InDesign, Illustrator, Photoshop up to
Version CS5.5
• EPS, JPEG and TIFF
• All fonts must be supplied.
• Pantone colours always as CMYK, never RGB.
• TIF data (CMYK or grey scale) always size 1:1 at 300 dpi
• EPS data (pixel) –> see TIF
• EPS data (vector) –> convert type fonts into paths/include in file
• Apple: compressed data: Stuffit or ZIP
• PC: compressed data: ZIP
Publishing House Details
Publishing House: Ebner Media Group GmbH & Co. KG Advertising assistant: Max Siefert
Office Munich Phone: +49 (731) 88005 - 8609
Bayerstraße 16a · 80335 Munich email: siefert@saz.de
Phone: +49 (731) 88005 - 8000
Job market: Sabine Vockrodt
Fax: +49 (731) 88005 - 5201
Phone: +49 (731) 88005 - 8222
Limited partnership, Ulm email: jobs@saz.de
register court Ulm, HRA 1900.
Chief Editor: Alexander Schmitz
USt-IdNr.: DE 147041097
Phone: +49 (731) 88005 - 8613
Personally liable partner:
email: schmitz@saz.de
Ebner Ulm MGV GmbH,
Ulm, register court Ulm, HRB 576. Head of Customer Thomas Heydn
Service Phone: +49 (731) 88005 - 8111
Postal Address: P.O. Box 20 15 52 · 80015 Munich
Distribution/Production: email th@ebnermedia.de
CEO: Marco Parrillo
Circulation: Average 5,932 copies
Head of Sports: Alexander Schwer
Subscription/ Phone: +49 (731) 88005 - 8205
Phone: +49 (731) 88005 - 8608
Customer service: email: kundenservice@ebnermedia.de
email: alexander.schwer@ebnermedia.de
Publication frequency: Biweekly
Marketing + Eric Wollenberg
Advertising Phone: +49 (731) 88005 - 8612 Payment terms: ayable within 30 days net upon receipt
P
Management email: wollenberg@saz.de of invoice. 2% discount for payments
within 14 days of receipt of invoice.
Advertising sales: Holger Milles
Phone: +49 (731) 88005 - 8619 Bank: Deutsche Bank AG
email: milles@saz.de IBAN: DE84 6307 0088 0020 6466 00
BIC: DEUTDESS630
PostFinance, St. Gallen
IBAN: CH55 0900 0000 1518 1482 6
BIC: POFICHBEXXX
General terms and conditions apply (see SAZbike).
8
SAZbike Insight
Your individual research and marketing package for a better market understanding and transparency.
Market research: • We offer a support for your market research
• Be a partner and strengthen your customer loyality, product development or
positioning in the market
Analytics and depth: • Competent analytics unite the raw material with solid know how
Your advantages: • Exclusive attention and visibilty during the survey and in the report
• As a partner you will have access to the raw material and receive a final SAZbike Insight report
Target group: • Industry, trade, consultants and analysts
We would appreciate to advise and help you in your individual demands. With our expertise we will provide full support in your
choice of relevant reference terms, the appropriate design and, of course, in interpreting the results.
Price on demand
Grafik: Shutterstock / PureSolution
9
Online
Digital Showroom
The SAZbike Showroom is the extension of our product pages into the digital world and offers
you the opportunity to show your products to an even larger readership. On the homepage
of the showrooms, you will be unmistakably presented with your brand logo and a brief introduction of
your own showroom. Here you can present your brand in your own showroom. In addition to photos and
product descriptions, you can also add further information with links to other websites or even video
integrations. This will give our readers the chance to inform themselves even more comprehensively about
your brand and your products.
Price per showroom: € 1,550.-
Extra charge for print customers: € 490.-
Surcharge for the product newsletter: € 290.-
www.sazbike.de/showrooms
10Online
Online advertising: Newsletter
sazbike.de offers a mobile streamlined newsletter, providing the ideal
delivery of various advertising formats.
Business newsletter Product newsletter
sazbike.de provides more than Newsletter „New products“
4,200 recipients from trade and Achieve even more coverage and attention by taking
industry with important and latest the additional opportunity of placing your new
business news every week. products on our website. Our product newsletter keeps
your target group up-to-date and informed about your
latest products.
SAZbike Price each
Business newsletter newsletter
Position 1 € 230.–
Position 2 € 210.–
Position 3 € 190.– Business newsletter example Product newsletter example
Banner Size File size Price for each product page € 290.-
Newsletter ad 650 x 250 pixel max. 50 kB (only in combination with a print product page)!
Product newsletter: € 990.–
11Online advertising: Website
Target potential customers anytime and anywhere by addressing them in the correct way.
The SAZbike team will provide you with various advertising possibilities for accessing mobile devices.
Rates / Technical details
Banner Banner size File size Price each month
Leaderboard 728 x 90 or 940 x 90 pixel max. 50 kB € 750.-
Skyscraper 120 x 600 or 160 x 600 pixel max. 50 kB € 660.-
Medium Rectangle 300 x 250 pixel max. 50 kB € 590.-
Content Ad 580 x 200 up to 250 pixel max. 50 kB € 690.-
Hockeystick 728 x 90 or 950 x 90 + 120 x 600 max. 50 kB € 895.-
or 160 x 600 pixel
Pushdown Ad 728 x 300 pixel max. 50 kB € 790.-
Banderole Ad 770 x 250 pixel max. 50 kB € 850.-
Floor Ad 940 x 50 pixel max. 50 kB € 690.-
Billboard 940 x 250 pixel max. 50 kB € 850.-
Half Page Ad 300 x 600 pixel max. 50 kB € 690.-
Layer individual max. 50 kB € 690.-
Fireplace 960 x 90 + 120 x 600 or 160 x 600 pixel each max. 50 kB € 990.-
page
Expandable Ad individual on request on request
Mobile advertising banner
Content Ad 2:1 320 x 150 pixel € 260.-
Content Ad 4:1 320 x 75 pixel € 220.-
Content Ad 6:1 320 x 50 pixel € 180.-
Interstitial 300 x 400 pixel € 480.-
Further sizes on demand
Feel free to consult us concerning new advertising formats.
We’ll be glad to help and advise you.
12Overview of Website Advertising Options
Leaderboard – 728 x 90 / 940 x 90 pixel Content Ad – 580 x 200 up to 250 pixel Billboard – 940 x 250 pixel Half Page Ad – 300 x 600 pixel
Skyscraper – 120 x 600 / 160 x 600 pixel Hockeystick – 728 x 90 / 950 x 90 + Floor Ad – 940 x 50 pixel Layer – on demand
120 x 600 / 160 x 600
Medium Rectangle – 300 x 250 pixel Pushdown Ad – 728 x 300 pixel Banderole Ad – 770 x 250 pixel Fireplace – 960 x 90 + left and right:
120 x 600 / 160 x 600
Content Ad – 320 x 75 pixel Interstitial – 300 x 400 pixel
13Contact
Publishing house:
Ebner Media Group GmbH & Co. KG
Office Munich
Postfach 20 15 52 · 80015 Munich
Bayerstraße 16a · 80335 Munich
Head of Marketing Head of Disposition:
and Advertising: Sibylle Bayer
Eric Wollenberg +49 (731) 88005 - 8611
+49 (731) 88005 - 8612 bayer@saz.de
wollenberg@saz.de
Advertising sales: Advertising
Holger Milles assistant:
+49 (731) 88005 - 8619 Max Siefert
milles@saz.de +49 (731) 88005 - 8609
siefert@saz.de
www.sazbike.de
14You can also read
