Media information 2021 print. digital - baumaschinendienst Technology. Practice. Opinion - bd baumaschinendienst
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Technology. Practice. Opinion.
baumaschinendienst
Media information
2021 print. digital.
15,500
copioensth
p er m
www.baumaschinendienst.de
Media profile & your contact persons
baumaschinendienst
Technology. Practice. Opinion.
That’s what bd baumaschinendienst represents. And it has done so for over five decades now.
Technically competent and opinion-forming multi-faceted journalism.
lu siv
xk Index page
bd exclusive:
e
Themes and dates 2021 04
Construction
RT
lu siv
xk
ienst
schinend
bauma
TE
C
PO
HN RE
e
schinend
ienst
machinery and IK Advertisement Rate Card 10
technology reports
ST
bauma
bd exklusiv: AG E Cover formats, bd gallery 14
GERT
B
Excavator tests We shine the spotlight on a type of machine, a Website 16
technological trend or a technical detail: the latest
We closely examine a machine on a real technology, operating conditions, manufacturers
construction site and test out how practical and products, range of applications, special Specials overview 20
the technical features and equipment are. features, practical tips.
Native Advertising 24
lu siv
xk Readership analysis 26
bd exclusive:
e 28
Dump truck and transporter tests K
bauma
schinend
ienst Formats and technical specifications
ST
IP TE
PER
We carry out comprehensive and detailed testing on dump trucks and
Content licensing 32
transporters in a practical environment and on a wide range of test tracks.
We comment on the test results and compare them with similar models. MARKENHELDEN 34
Wolfgang Leppert Romana Kennel
Chief Editor Head of Media Sales Print/Digital
+ 49 (0) 82 47/30 07-179 + 49 (0) 82 47/30 07-60
wolfgang.leppert@krafthand-medien.de romana.kennel@krafthand-medien.de
Sonja Stapf
Krafthand Medien GmbH Media Sales Print/Digital
Walter-Schulz-Straße 1 · 86825 Bad Wörishofen + 49 (0) 82 47/30 07-174
sonja.stapf@krafthand-medien.de
Phone +49 (0) 8247/3007-0 · Fax +49 (0) 8247/3007-70
info@krafthand-medien.de
www.baumaschinendienst.de
www.facebook.com/bdbaumaschinendienst Tim Buttler
Processing manager
www.krafthand-medien.de
+ 49 (0) 82 47/30 07-22
tim.buttler@krafthand-medien.de
You will also find this media information online:
www.baumaschinendienst.de/werben
Media profile & your contact persons 02 I 03
Themes and dates 2021
baumaschinendienst
Issue Themes Trade fairs + expos
Civil engineering Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
& tunnelling excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps,
sewer renovation; special c ivil engineering: Drilling rigs, support frames, driving and
1-2 pulling machines; gallery and tunnel construction: Horizontal and vertical drilling
systems, pipe p
ushers, tunnel formwork
January/ Control & digitization Machine controls, assistance systems, operator panels, HMI, terminals, controllers, surveillance
and security systems, fleet management, telematics, services, BIM, software & IT, operational
February data collection, data communication, RFID, documentation, office organisation
Lifting & conveying Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts,
all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
Publication Date:
11/02/2021 Drive systems, Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f ilters,
hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a nti-theft
Advertising Deadline: protection, accessories
20/01/2021
Special section: Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld
Editorial Deadline: tools, devices drilling machines, angle grinders, measurement devices, lasers for construction use,
13/01/2021 & site facilities compressed air and hydraulic equipment, lighting, barriers, workwear, protective
equipment, safety at work
Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact-
road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad
finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling
3 Service & maintenance Operating materials and lubricants, wear parts, workshop equipment, commissioning
March and repair, mobile workshop and servicing units, preventative maintenance, remote
maintenance, condition monitoring
Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall
Publication Date: scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,
18/03/2021 construction plastering machines, shakers, concrete cutting and drilling machines, screeds and
smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding
Advertising Deadline:
24/02/2021
Editorial Deadline: Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment,
17/02/2021 commercial vehicles for load securing
construction tippers
Demolition, preparation Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment,
& extraction large machinery
4-5
Control & digitization Machine controls, assistance systems, operator panels, HMI, terminals, controllers, surveillance
and security systems, fleet management, telematics, services, BIM, software & IT, operational
data collection, data communication, RFID, documentation, office organisation
May Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall
scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,
construction plastering machines, shakers, concrete cutting and drilling machines, screeds and
smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding
Lifting & conveying Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts,
Publication Date: all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
20/05/2021 Financing, leasing,
Advertising Deadline: insurance
28/04/2021 Special section: Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
civil engineering Attachments and quick hitchesexcavators, pipe and cable ploughs, shoring systems, Football European
Editorial Deadline: & tunnelling Championship
compactors, construction pumps, sewer renovation; special civil engineering:
21/04/2021 Matchplan
Drilling rigs, support frames, driving and pulling machines; gallery and tunnel con-
struction: Horizontal and vertical drilling systems, pipe p
ushers, tunnel formwork
Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact-
road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad
finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling
6
June Gardening Machines, equipment, tools, vehicles, building materials and equipment for earthworks,
& landscaping issue soil, planting and maintenance work, site and road construction, m unicipal technology,
yard equipment, urban design, sports and leisure facilities, winter services
Hillhead
Scotland
22 – 24/06/2021
Publication Date:
Attachments & Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling
17/06/2021 quick hitches machines, tiltrotators, slewing systems, rotary motors, adapters, coupling
Advertising Deadline:
25/05/2021
Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, Fußball-EM
Editorial Deadline:
commercial vehicles for load securing Spielplan
17/05/2021 construction tippers
15,500 copies (12 issues, of which 3 are double issues) Status: February, 23rd, 2021 – No liability is accepted for errors or amendments.
Themes and dates 2021 04 I 05
Themes and dates 2021
baumaschinendienst
Issue Themes Trade fairs + expos
Civil engineering Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
Tiefbau live &
& tunnelling excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps,
Recycling aktiv
sewer renovation; special c ivil engineering: Drilling rigs, support frames, driving and
7-8
Karlsruhe
pulling machines; gallery and tunnel construction: Horizontal and vertical drilling
02 – 04/09/2021
systems, pipe p
ushers, tunnel formwork
Nordbau
July/August Demolition, preparation Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment, Neumünster
& extraction large machinery 08 – 12/09/2021
Service & maintenance Operating materials and lubricants, wear parts, workshop equipment, commissioning Platformers‘ Days
and repair, mobile workshop and servicing units, preventative maintenance, remote Karlsruhe
Publication Date: maintenance, condition monitoring 10 – 11/09/2021
26/08/2021 Intergeo
Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall Hannover
Advertising Deadline: scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps, 21 – 23/09/2021
04/08/2021 construction plastering machines, shakers, concrete cutting and drilling machines, screeds and
smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding Match timetable
Editorial Deadline: (first round)
28/07/2021 Special section: Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic fork
1. + 2. Bundesliga
lifting & conveying lifts, all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact-
road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad
finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling
9 Demopark
Eisenach
September Attachments & Scoops, shovels, excavator buckets, tooth systems, grabbers, hydraulic hammers, milling
26 – 28/09/2021
quick hitches machines, tiltrotators, slewing systems, rotary motors, adapters, coupling
Nufam
Tools, devices Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld Karlsruhe
& site facilities drilling machines, angle grinders, measurement devices, lasers for construction use, 30/09 – 03/10/2021
Publication Date:
23/09/2021 compressed air and hydraulic equipment, lighting, barriers, workwear, protective
equipment, safety at work
Advertising Deadline:
01/09/2021
Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, Desk diary
Editorial Deadline:
commercial vehicles for load securing 2022
25/08/2021
construction tippers
Demolition, preparation Demolition excavators and pincers, hydraulic hammers, crushing and sieving equipment,
& extraction large machinery
10 Drive systems, Engines, exhaust technology, transmissions, hydraulics, energy recovery, pipelines, f ilters,
hydraulics & components chain assemblies, tyres, cabins, driver seats, safety of machinery, weighing systems, a nti-theft
October protection, accessories
A+A
Düsseldorf
Tools, devices & Circular saws, stone-cutting machines, diamond-, cutting- and drilling devices, handheld 26 – 29/10/2021
site facilities drilling machines, angle grinders, measurement devices, lasers for construction use,
compressed air and hydraulic equipment, lighting, barriers, workwear, protective
Publication Date:
equipment, safety at work
21/10/2021
Advertising Deadline: Special section: Machine controls, assistance systems, operator panels, HMI, terminals, controllers,
29/09/2021 control & digitization surveillance and security systems, fleet management, telematics, services, BIM, „Jahreswand
Editorial Deadline: software & IT, operational data collection, data communication, RFID, documentation, kalender” 2022
office organisation (wall calendar)
22/09/2021
Formwork, Formwork systems, formwork panels and support assemblies, construction lifts, wall
scaffolding & concrete machinery, mini cranes, concrete and mortar pumps, truck mixers, mixers, concrete pumps,
construction plastering machines, shakers, concrete cutting and drilling machines, screeds and
11 smoothing machines, insulating and auxiliary materials, work- and supporting s caffolding
November Civil engineering Channel and tunnel construction: Hydraulic excavators, mini an mid excavators,
Agritechnica
& tunnelling excavators, pipe and cable ploughs, shoring systems, compactors, construction pumps,
sewer renovation; special c ivil engineering: Drilling rigs, support frames, driving and Hannover
pulling machines; gallery and tunnel construction: Horizontal and vertical drilling 14 – 20/11/2021
systems, pipe p
ushers, tunnel formwork
Publication Date:
11/11/2021 Lifting & conveying Tower cranes, mobil cranes, rope machinery, truck-mounted cranes, teleskopic forklifts,
Advertising Deadline: all-terrain forklifts, aerial work platforms, contruction lifts, conveyors, slings
20/10/2021
Special section: Machines, equipment, tools, vehicles, building materials and equipment for „Produkt-Spiegel”
Editorial Deadline: gardening earthworks, soil, planting and maintenance work, site and road construction, 2022
13/10/2021 & landscaping issue municipal technology, yard equipment, urban design, sports and leisure (product overview)
facilities, winter services
15,500 copies (12 issues, of which 3 are double issues) Status: February, 23rd, 2021 – No liability is accepted for errors or amendments.
Themes and dates 2021 03 I 04
Themes and dates 2021
baumaschinendienst
Issue Themes Trade fairs + expos
Earth moving & Hydraulic excavators, earth movers, bulldozers, compact and mini excavators, c ompact-
road construction and crawler-type loaders, dumpers, graders, dozers, weighing systems, compactors, r oad
finishers, cutting and milling machinery, asphalt mixing units, bituminization and recycling
12
December Service & maintenance Operating materials and lubricants, wear parts, workshop equipment, commissioning
and repair, mobile workshop and servicing units, preventative maintenance, remote
maintenance, condition monitoring
Publication Date:
Financing, leasing,
09/12/2021 insurance
Advertising Deadline:
16/11/2021 Match timetable
Special section: Transporters, low-loaders, trailers, loading cranes, vehicle equipment, (second round)
Editorial Deadline:
commercial vehicles for load securing 1. + 2. Bundesliga
10/11/2021 construction tippers
At a glance
Construction equipment in practice Construction site technology
Earth-moving & road construction Issues 3 / 6 / 9 / 12 Formwork, scaffolding & concrete construction Issues 3 / 4 – 5 / 7 – 8 / 11
Civil engineerung & tunnelling Issues 1 – 2 / 4 – 5 / 7-8 / 11 Tools, devices & equipment Issues 1 – 2 / 9 / 10
Gardening & landscaping Issues 6 / 11
Specials
Lifting + conveying Issues 1 – 2 / 4 – 5 / 7 – 8 / 11
Special section on commercial vehicles Issues 3 / 6 / 9 / 12
Demolition, preparation & extraction Issues 4 – 5 / 7 – 8 / 10
Financing, leasing, insurance Issues 4 – 5 / 12
Construction machinery technology
Ongoing topics in every issue
Drive systems, hydraulics & components Issues 1 – 2 / 10
Companies & strategies, markets & prospects, trade & leasing,
Attachmensts & quick hitches Issues 4 –5 / 6 / 9
Construction management, industry news
Control & digitisation Issues 1 – 2 / 4 – 5 / 10
15,500 copies (12 issues, of which 3 are double issues)
Service & maintenance Issues 3 / 7 – 8 / 12
Status: February, 23rd, 2021 – No liability is accepted for errors or amendments.
Themes and dates 2021 05 I 06
Advertisement Rate Card
baumaschinendienst
Advertisement format an prices All prices are exclusive the applicable VAT rate.
Valid from January 1st, 2021
1/1 Page inside type area: 1/1 Page outside type area
inside type area bleed size basic price
1/1 (w × h) (w × h)* b/w
4 colours
portrait 187 x 270 mm 210 x 297 mm 4.000,– € 5.600,–€
*additional amount for bleed: 3 mm per trimmed edge
Juniorpage inside type area: Juniorpage outside type area
Junior- inside type area bleed size basic price
4 colours
page (w × h) (w × h)* b/w
portrait 139 x 190 mm 150 x 211 mm 2.500,– € 4.000,–€
*additional amount for bleed: 3 mm per trimmed edge
1/2 Page inside type area: 1/2 Page outside type area
inside type area bleed size basic price
1/2 (w × h) (w × h)* b/w
4 colours
portrait 91 x 270 mm 102 x 297 mm
2.000,– € 3.400,–€
landscape 187 x 134 mm 210 x 154 mm
*additional amount for bleed: 3 mm per trimmed edge
1/3 Page inside type area: 1/3 Page outside type area
inside type area bleed size basic price
1/3 (w × h) (w × h)* b/w
4 colours
portrait 59 x 270 mm 70 x 297 mm
1.400,– € 2.500,–€
landscape 187 x 90 mm 210 x 110 mm
*additional amount for bleed: 3 mm per trimmed edge
1/4 Page inside type area: 1/4 Page outside type area
inside type area bleed size basic price
1/4 (w × h) (w × h)* b/w
4 colours
2 columns 91 x 134 mm 102 x 154 mm
portrait 43 x 270 mm 54 x 297 mm 1.060,– € 1.960,–€
landscape 187 x 65 mm 210 x 82 mm
*additional amount for bleed: 3 mm per trimmed edge
1/8 Page inside type area:
inside type area bleed size basic price
1/8 (w × h) (w × h)* b/w
4 colours
2 columns 91 x 65 mm
portrait 43 x 134 mm – 630,– € 960,–€
landscape 187 x 32 mm
*additional amount for bleed: 3 mm per trimmed edge
Additional formats on the following page
Advertisement Rate Card 10 I 11
Advertisement Rate Card
baumaschinendienst
Preferentail position cover:
Preferential position cover 4 colours
Title (210 x 152 – w x h)* (not discountable)
n
baumaschinendienst
More o tial
n
prefere ents
Format 1 Cover picture + caption 6.600,– €
Format 2 Cover picture + specialist article 7.600,– € placem
/15
Title/Inside Page 14
Format 3 Cover picture + specialist article + interview on request title page
Insite
title page Inside title page: image + caption 2.500,– €
*additional amount for bleed: 3 mm per trimmed edge
Preferential position Cover, Editorial, Content, bd Gallery
Prefer Preferential position 4 colours
entials (w x h)* (not discountable)
210 x 297 mm
Cover
2./3./4. cover pages
5.800,– €
70 x 297 mm
Editorial
1/3-Advertisement next to editorial
2.800,– €
Cover Editorial Content Content bd
bdGalerie
gallery
210 x 154 mm landscape portriat
Content
1/2-Advertisement next to table of content
3.600,– €
Double-page image presentation with copy
bd gallery
text, contact details, company logo
4.900,– €
*additional amount for bleed: 3 mm per trimmed edge
Supplements
Supplements size Prices
baum
aschinend
ienst
* discount possible:
1 sheet = 1 ad page
1 sheet = 2 pages* 4.000,– €
2 sheets = 1.5 ad pages
Inserts
Prices per 1,000 pieces
Inserts weight
including postage costs
cal
Techni ns
up to 25 g 250,– €
atio
specific
baumaschinendienst
up to 30 g 265,– €
/23
up to 35 g 280,– € Page 22
Please note: Partial distribution
each additional 5 g 15,– € according to postcode possible
Surcharges Occasional advertisement
Colour: The listed prices apply for Euroscale colours. Job offers, sells, bids, real estate, business connections, miscellaneous
For every special colour, extra 580,– � reduced basic price per mm and column (1 column = 43 mm wide):
Surcharges for additional colours within b/w 2,80 �; 2-colours 3,20 �; 3-colours 3,60 �; 4-colours 4,00 �
the Euroscale (2c, 3c) on request on request Discounts published twice 10 %
Format:
Trimmed pages or format outside the published three times 15 %
type area: 10 % of b/w gross amount.
Placement:
Binding positions: plus 10 % of the b/w price.
Payment terms
Millimetre price ayment within 30 days. Payment within 8 days: 2 % discount.
P
Direct debit and prepayment: 3 % discount.
1-column 43 mm wide sw = 3,60 4-colour = 5,30 per line
1.5-column 59 mm wide sw = 4,60 4-colour = 6,20 per line Bank accounts:
· Sparkasse Memmingen-Lindau-Mindelheim
IBAN: DE92 7315 0000 0000 1031 84
Discounts SWIFT (BIC): BYLADEM1MLM
within 12 months: · Postbank München
IBAN: DE44 7001 0080 0047 9398 07
Contract discount frequency rate
SWIFT (BIC): PBNKDEFF
3 adverts 5% 1 page 5%
6 adverts 10 % 3 pages 10 %
9 adverts 15 % 6 pages 15 %
Advertisement Rate Card 12 I 13
Cover formats, bd gallery
baumaschinendienst
Cover
There are various formats for the implementation of a title page with or without a specialist article, which vary in complexity and scope.
cover picture cover picture
caption specialist article
Format 1 Format 2
cover picture + caption cover picture + specialist article
bd gallery
Also
Format 3
cover picture + specialist article + interview
onlincheinen-
Present your products on a double page, prominently
placed within the magazine, with pictures, captions,
short description, contact data, company logo and as
at baum t.de
where applicable, a QR code for further information, diens
product videos, etc.
cover picture specialist
article
interview
Cover versions, bd gallery 14 I 15
Website
baumaschinendienst
What we offer
E xclusive technology reports and practical tests are hallmarks of our brand and also
form the core of our online content: extensively researched and presented in an
exciting, media-specific format. We also provide the construction industry and
construction machinery sector with up-to-date news from companies and markets,
as well as the latest product developments in construction machinery, c onstruction
equipment and building site equipment.
Scene: the news area for up-to-date sector-related
and technological information
Subject areas for construction machinery, construction site reports
and our exclusive excavator, dump truck and transporter tests
We provide special subject areas for all of the most important
trade fairs and exhibitions
www.baumaschinendienst.de
Native advertising/
online advertorials
The premium format for your product- and corporate communications
Have you launched a new product on the market or perhaps you would like to
publicise an innovation made by your company? Then present this theme in an
online advertorial. You supply us with text, images and/or videos and we will c reate
a feature for you in the style of an editorial article. Tip: The more interesting the
theme and your text/images, the more the online advertorial will resonate with the
readers.
The online advertorial will be displayed on its own page under the heading “Scene”
and will also be a news notification on the home page and a teaser in the page bar
in order to generate even more interest in your theme.
Benefits: Credibility: The positioning of your content in the editorial
scope of bd baumaschinendienst will mean that your advertisement
has a high impact within your target group.
Quality: As an industry expert we will be delighted to advise you on
themes and content in order to achieve the highest possible impact
among your users.
Strategy: We will assist you in achieving your goals, e.g.
with a tailored combined offer to complement your advertorial.
Price
Advertising space Duration Price
Online advertorial 30 days 1.525,– € *
* plus any additional processing costs
Website16 I 17
Website
baumaschinendienst
Advertising spaces 728 x 90 Leaderboard
Leaderboard: A rotating leaderboard will appear on all pages and sub-pages.
Benefits to you: constant visibility of your advertisement, regardless of where your
160 x 600 Skyscraper
baumaschinendienst
potential customer is currently precisely located.
Skyscraper: The skyscraper also rotates on all pages and sub-pages and can be
optimally combined with the leaderboard so that it has even greater presence.
970 x 250 Billboard
Medium Rectangle: Any advertising format can be set within a Medium
Rectangle. Text, images, GIFs or videos – anything is possible. This can also be
combined with leaderboards and skyscrapers.
Billboard: A billboard can be booked for the special-interest channels for More information on advertising spaces:
construction machinery reports and commercial vehicle tests. Using billboards https://www.baumaschinendienst.de/werben/
you can create targeted advertising for your product – presenting it within a
thematic environment, tailored to your target group.
300 x 250
Prices incl. 60,000 ad impressions guaranteed Rectangle
(target group marketing)
Advertising space Format/size Price per month
Leaderboard 728 x 90 Px 1.400,– € * Data delivery specifications: Ad bundle delivery:
• Possible file formats: GIF, JPG, HTML • Leaderboard
Skyscraper 160 x 600 Px 1.600,– € *
•H TML5 banners must comply with current • Rectangle
Medium Rectangle 300 x 250 Px 1.400,– € * standards. Be sure to send us a sample for • Skyscraper
testing in advance to ensure functionality. This is necessary in order
Billboard 970 x 250 Px 1.800,– € * •A nimated banners must become static to display your campaign
after 30 seconds. correctly on our partner
Leaderboard + Skyscraper (L-Kombination) 2.000,– € * sites.
• The banners can not be larger than 150 KB.
Leaderboard + Skyscraper + Medium-Rectangle 2.400,– € *
* Prices without target group marketing on request.
How it works How you benefit
Guaranteed reach: 60,000 ad impressions are guaranteed
Professionals use baumaschinen- The user receives a cookie marking
as a result of displaying the ad on third-party websites.
dienst.de to stay up-to-date them as someone interested in the
on the building industry. building sector.
1 2 Performance: Your reach is increased, along with your brand
recognition and your chances of winning over customers.
Reporting: A final report documents the success of your
advertising campaign.
We can then find the user on We display our adverts to
third-party websites all over the the user on the websites they
internet, on any device. subsequently visit.
3 4
Partners (selection)
The user is forwarded to In this way, we bring you together
your website or to a with potential interested parties:
special landing page.
+ Extra range
5 6 + Increased attention
+ Access to the core target group
+ More points of contact
+ Increased online advertising time
Website18 I 19Specials overview
baumaschinendienst
Examples
from 2020
from
950,- €
„Produkt-Spiegel” 2022 (Product overview)
Present yourself with an editorially designed page in our product overview at
the end of the year. Talk about your new products, solutions and offers.
PD: 11/11/2021 – bd 11 Advertorial with company portrait
1 page, 4 colour 2 pages, 4 colour
Format: 179 x 253 mm
Format: 179 mm × 253 mm 950,– € 1.500,– €
Circulation: 16,500 copies
Data delivery PDF, Vector or Pixel
specifications: with at least 300 dpi resolution.
Double-sided
2nd league
on the back
per ad
850,– €
Bundesliga (1. + 2.) match schedule
Small advert, big impact. You won´t believe how quickly our Bundesliga c alendars
sell out. These calendars are hotly coveted by advertisers and readers alike who
want to share in the thrills of these major footballing competitions.
PD: Bundesliga match schedule: ad combined offer
26/08/2021 (first half of the season) – bd 7–8
1 x match 1 x first half
09/12/2021 (second half of the season) – bd 12 of the season
schedule
1 x second half
European Championship
2021 Football of the season
match schedule:
European Championship 20/05/2021 – bd 4-5
(on the front
or on the back)
(both on the front
and back)
Format: 820 mm × 588 mm
Data delivery PDF, Vector or Pixel
Circulation: 16,500 copies each 850,– € 1.500,– €
specifications: with at least 300 dpi resolution.
Specials overview 20 I 21Specials overview
baumaschinendienst
Examples
from 2020
each logo
395,– €
Desk diary 2022
Mobil is in demand – also our mobile desk diary, an advertising medium for the
whole year.
PD: 23/09/2021 – bd 9 Logo
Format: 180 mm × 142 mm
Data delivery PDF, Vector or Pixel
Circulation: 16,500 copies each 395,– €
specifications: with at least 300 dpi resolution.
Examples
from 2020
per ad
980,- €
„Jahreswandkalender 2022” (wall calendar)
You can remind your customers 365 days per year of your brand values and
produkts every day with your own space on the calendar.
PD: 21/10/2021 – bd 10 per ad:
Format: 820 mm × 588 mm
Data delivery PDF, Vector or Pixel
Circulation: 16,500 copies each 980,– €
specifications: with at least 300 dpi resolution.
Specials overview 22 I 23Native Advertising
baumaschinendienst
Advertorial/print
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MOBA Mobile Automation Westermann Radialbesen GmbH
Mit Xsite Easy mehr im GaLaBau verdienen Dem Unkraut an die Wurzel
Xsite® Easy von MOBA holt quasi Fegeprinzip WKB 660 Honda
Wasserwaage und Zollstock in die
Fahrerkabine. Das System ermög
Benefits:
licht eine einfache Planumser
stellung ohne Absteckungen und
spart Zeit bei der Höhen und
Neigungskontrolle.
• User acceptance: Your advertorial will be authentically positioned
Fegeprinzip anderer Hersteller
Anzeige Anzeige
using the style of baumaschinendienst. Online
MOBA Mobile Automation Westermann Radialbesen GmbH
orial
Mit Xsite Easy mehr im GaLaBau verdienen Dem Unkraut an die Wurzel
Durch das innovative Fegeprinzip der WKB 660 Honda
advert
mit den drei in sich rotierenden Bürstenträgern mit je-
weils vier Drahtzöpfen wird deutlich mehr Unkraut bei
• Attention: If you utilise the top themes in the issue, you will increase
nur einem Durchgang entfernt.
Xsite® Easy von MOBA holt quasi Fegeprinzip WKB 660 Honda
Wasserwaage und Zollstock in die
Fahrerkabine. Das System ermög Die kraftvolle Produktneuheit der Firma Westermann,
licht eine einfache Planumser die handgeführte Wildkrautbürste WKB 660 Honda,
the impact of your message.
stellung ohne Absteckungen und sorgt für eine gründliche, chemiefreie Wildkrautent-
spart Zeit bei der Höhen und fernung auf befestigten Untergründen.
Neigungskontrolle.
Seite 16
Kostensteigerungen und Personalengpässe sind Herausforde- „Für mich ist der 1,8t Minibagger die wichtigste Maschine auf der Bau Das Unkraut soll weg – aber bitte ohne chemische Keule! Die werkes nachhaltig entfernt. Auf diese Weise haben auch Spröss-
rungen, denen GaLaBauer mit Baggersteuerungen begegnen stelle. Ich habe erkannt, dass ich mit der MOBASteuerung und den spe Nachfrage nach neuen Verfahren zur chemiefreien Wildkrautbe- linge keine Chance nachzuwachsen – wo keine Wurzel, da kein
ziellen Features des Baggers Projekte realisieren kann, die vorher undenk
• Reach: The 15,500-copy circulation enables readers to be addressed in
Fegeprinzip anderer Hersteller
können. Das ist nicht nur etwas für die „Großen“, auch Klein- bar waren.” seitigung steigt. Dass es auch mechanische Lösungen gibt, be- Unkraut.
und Kleinstunternehmen steigern bereits ihren Verdienst da- weist Westermann Radialbesen. Das Unternehmen hat ein pro-
mit. duktives und umweltfreundliches Werkzeug entwickelt: die Wildkrautbeseitigung war noch nie so einfach
Maiko Hinz aus Ilsede ist ein solcher Kleinstunternehmer. Heute nutzt Hinz eine Xsite® Easy Baggersteuerung von Wildkrautbürste „WKB 660 Honda“. Die Kehrmaschine beseitigt
a qualified manner.
Als 1-Mann-Betrieb ist er seit 17 Jahren aktiv und hat sich auf MOBA – ohne Personalkosten oder Zeitverlust. Selbst den unerwünschtes Wildkraut in Außenbereichen – etwa auf Bürger- Die kompakte Größe und die einfache Bedienbarkeit lassen die
Teichbau spezialisiert. Für den Aushub nutzt er den Minibag- Rotationslaser braucht er kaum noch: „Die Ergebnisse sind gut steigen, Wegen, Straßen und Plattformen. Maschine auch in schwer zugängliche Bereiche vordringen.
ger ET18 von Wacker Neuson mit Powertilt. Die Nivellierung ist genug, wenn ich mir die Höhe von einer bereits hergestellten Langlebige Drahtzöpfe, die von jedermann simpel ausgetauscht
meist der Knackpunkt: Die Gärten sind nicht eben, die Teich- Fläche abnehmen kann. Darüber hinaus hat mein Bagger das Neue Bürste für empfindliche Oberflächen werden können, vereinfachen die Handhabung der neuen WKB
Durch das innovative Fegeprinzip der WKB 660 Honda
oberfläche schon, und Teichbauer Hinz muss alle Randberei- VDS-System von Wacker Neuson. So kann ich bei der Teichbö- mit den drei in sich rotierenden Bürstenträgern mit je- 660 Honda zusätzlich. Ausgestattet ist die Maschine mit dem
che des Teiches gleich hoch anlegen: „Früher habe ich mir dazu schung den Bagger in Schräglage bringen ... Der Sensor in der Die höhenverstellbare Radaufhängung
weils vier Drahtzöpfen passtmehr
wird deutlich sichUnkraut
der Borsten-
bei leistungsstarken 4-Takt-Honda-Industriemotor GXV 160 OHV.
• Authenticity: You have the option to use our editorial team’s expertise
Hilfe holen müssen und jemanden mit Messlatte und Rota- MOBA-Steuerung rechnet die Schräglage mit ein und ich be- nur einemdadurch
länge an, verhindert Durchgangdasentfernt.
Verkratzen von empfindlichen „Mit der WKB 660 Honda haben wir eine neue Generation
tionslaser über die Baustelle laufen lassen, während ich die komme akkurate Gefälle hin.“ So ein gut ausgestatteter Mini- Oberflächen und sorgt dabei für eine permanent gleichmäßige der chemiefreien Grünentfernung geschaffen. Empfindliche Flä-
Höhen übertragen habe.“ Das Personal kostete ihn Geld – bagger hat seinen Preis, doch der Mehrverdienst an jedem Auf- Bürstenauflage. Der Clou: DreiDie
in kraftvolle
sich rotierende Bürstenträger chen können dank unserer neuen Maschine einfach und effektiv
Produktneuheit der Firma Westermann,
wenn er es selbst gemacht hat, z.B. mit Pflöcken und Schnüren, trag macht diese Investition mehr als wett. mit jeweils vier Drahtzöpfen. Die
dieunerwünschten Kräuter wer-
handgeführte Wildkrautbürste vom
WKB 660 Wildkraut befreit werden“, so Alfons Westermann, Gründer
Honda,
in order to communicate with your target group in their own language.
verlor er Zeit. den von allen Seiten angegriffen und
sorgt fürein
eineGroßteil ihres
gründliche, Wurzel- Wildkrautent-
chemiefreie und Geschäftsführer bei Westermann Radialbesen.
fernung auf befestigten Untergründen.
Kostensteigerungen und Personalengpässe sind Herausforde- „Für mich ist der 1,8t Minibagger die wichtigste Maschine auf der Bau Das Unkraut soll weg – aber bitte ohne chemische Keule! Die werkes nachhaltig entfernt. Auf diese Weise haben auch Spröss-
MOBA Constructionbegegnen
rungen, denen GaLaBauer mit Baggersteuerungen stelle. Ich habe erkannt, dass ich mit der MOBASteuerung und den spe
Solutions GmbH Nachfrage nach neuen VerfahrenWestermann Radialbesen
zur chemiefreien GmbH linge keine Chance nachzuwachsen – wo keine Wurzel, da kein
Wildkrautbe-
ziellen Features des Baggers Projekte realisieren kann, die vorher undenk
können. Das ist nicht nur etwasSandweg 51, D-65604
für die „Großen“, Elz Klein-
auch SchützenhofLösungen
seitigung steigt. Dass es auch mechanische 23, 49176gibt,
Meppen
be- Unkraut.
Tel. +49 (0) 6431/9577-600, Fax +49 bar waren.”
(0) 6431/9577-177 Tel. +49 (0) 5931/496 900, Fax +49 (0) 5931/496 9099
und Kleinstunternehmen steigern bereits ihren Verdienst da- weist Westermann Radialbesen. Das Unternehmen hat ein pro-
E-Mail: info-mcs@moba.de, www.moba-baggersteuerung.de E-Mail: info@westermann-radialbesen.de, www.westermann-radialbesen.de
mit. duktives und umweltfreundliches Werkzeug entwickelt: die Wildkrautbeseitigung war noch nie so einfach
How it works:
Maiko Hinz aus Ilsede ist ein solcher Kleinstunternehmer. Heute nutzt Hinz eine Xsite® Easy Baggersteuerung von Wildkrautbürste „WKB 660 Honda“. Die Kehrmaschine beseitigt
Als 1-Mann-Betrieb ist er seit 17 Jahren aktiv und hat sich auf MOBA – ohne Personalkosten oder Zeitverlust. Selbst den unerwünschtes Wildkraut in Außenbereichen – etwa auf Bürger- Die kompakte Größe und die einfache Bedienbarkeit lassen die
Teichbau spezialisiert. Für den Aushub nutzt er den Minibag- Rotationslaser braucht er kaum noch: „Die Ergebnisse sind gut steigen, Wegen, Straßen und Plattformen. Maschine auch in schwer zugängliche Bereiche vordringen.
ger ET18 von Wacker Neuson mit Powertilt. Die Nivellierung ist genug, wenn ich mir die Höhe von einer bereits hergestellten Langlebige Drahtzöpfe, die von jedermann simpel ausgetauscht
meist der Knackpunkt: Die Gärten sind nicht eben, die Teich- Fläche abnehmen kann. Darüber hinaus hat mein Bagger das Neue Bürste für empfindliche Oberflächen werden können, vereinfachen die Handhabung der neuen WKB
oberfläche schon, und Teichbauer Hinz muss alle Randberei- VDS-System von Wacker Neuson. So kann ich bei der Teichbö- 660 Honda zusätzlich. Ausgestattet ist die Maschine mit dem
• You select a full page or half page advertorial. Seiten_50_59.indd 56
Product_Guide_MOBA.indd 10
che des Teiches gleich hoch anlegen: „Früher habe ich mir dazu
Hilfe holen müssen und jemanden mit Messlatte und Rota-
tionslaser über die Baustelle laufen lassen, während ich die
Höhen übertragen habe.“ Das Personal kostete ihn Geld –
schung den Bagger in Schräglage bringen ... Der
MOBA-Steuerung rechnet die Schräglage mit ein und ich be-
komme akkurate Gefälle hin.“ So ein gut ausgestatteter Mini-
Sensor
bagger hat seinen Preis, doch der Mehrverdienst an jedem Auf-
in der
08.08.2018 15:56:40
15:54:30 Product_Guide_Westermann.indd 10
Die höhenverstellbare Radaufhängung passt sich der Borsten-
länge an, verhindert dadurch das Verkratzen von empfindlichen
Oberflächen und sorgt dabei für eine permanent gleichmäßige
Bürstenauflage. Der Clou: Drei in sich rotierende Bürstenträger
leistungsstarken 4-Takt-Honda-Industriemotor GXV 160 OHV.
07.08.2018 15:15:34
„Mit der WKB 660 Honda haben wir eine neue Generation
der chemiefreien Grünentfernung geschaffen. Empfindliche Flä-
chen können dank unserer neuen Maschine einfach und effektiv
• You supply us with text, images and your company logo. wenn er es selbst gemacht hat, z.B. mit Pflöcken und Schnüren,Anzeigetrag macht diese Investition mehr als wett. mit jeweils vier Drahtzöpfen. Die unerwünschten Kräuter wer- vom Wildkraut befreit werden“, so Alfons Westermann, Gründer
verlor er Zeit. den von allen Seiten angegriffen und ein Großteil ihres Wurzel- und Geschäftsführer bei Westermann Radialbesen.
• We create a feature for you in the style of an editorial article.
Akku-Einsatz im GaLaBau
Mobil ohne Kabel
MOBA Construction Solutions GmbH Westermann Radialbesen GmbH
Sandweg 51, D-65604 Elz Schützenhof 23, 49176 Meppen
Tel. +49 (0) 6431/9577-600, Fax +49 (0) 6431/9577-177 Tel. +49 (0) 5931/496 900, Fax +49 (0) 5931/496 9099
• Prior to publication you will receive a galley proof.
E-Mail: info-mcs@moba.de, www.moba-baggersteuerung.de E-Mail: info@westermann-radialbesen.de, www.westermann-radialbesen.de
Was tut sich am Markt? Kommen die Innovationen der Industrie bei
den Kunden an? Wohin geht der Trend? Mit 90 Gesellschaftern und
140 Standorten ist die EVB BauPunkt Deutschlands führende
Verbundgruppe selbstständiger Fachhändler für Baumaschinen,
Baugeräte, Werkzeuge und artverwandte Sortimente.
Der Akku erobert den GaLaBau. Der mer bis 4,5 kg, aber auch für Bohr-
Our recommendation:
Product_Guide_MOBA.indd 10 08.08.2018 15:54:30 Seiten_50_59.indd 57
Product_Guide_Westermann.indd 10 08.08.2018
07.08.2018 15:56:41
15:15:34
Trend zu kabellosen Geräten verstärkt hämmer über 5 kg nimmt die Nach-
sich analog der Akku-Leistung, die frage stetig zu. Rucksacklösungen zur
sich bei gleichem Gewicht etwa alle Stromversorgung sind dabei weniger
zwei Jahre verdoppelt. So können He- beliebt. GaLaBau-Kunden bevorzu-
ckenscheren inzwischen mit einer Ak- gen eindeutig Geräte mit installier-
Increase the reach of your advertising message by also posting
ku-Ladung acht Stunden betrieben tem Akku.
werden. Auch Robotermäher für den pri-
Mit Akku ausgestattete Schrau- vaten Bereich spielen eine immer grö-
ber, Bohrer, Winkelschleifer, Hand- ßere Rolle. Neben Motoristen bieten
the advertorial online. For more information, see page 25. kreissägen, Paneel- und Kettensägen,
Trennschneider, Freischneider, Mi-
scher und Laubbläser werden insbe-
sondere von Kommunen eingesetzt.
zunehmend Baugeräte-Fachhändler
Installation und After-Sales-Service
an. Großes Potenzial haben auch grö-
ßere Geräte wie Stampfer und Elekt-
Im GaLaBau werden verstärkt Akku-Geräte eingesetzt.
Foto: DEWALT Ebenfalls im Trend liegen Bohrhäm- roradlader im 4-Tonnen-Bereich.
Advertorial Print Price
Combine
1/1 page 2.800,– €
Print + Online.
1/2 page 1.600,– € Prices upon request
bd Messeplatz
Firma Mustermann Firma Mustermann
Musterstraße, Musterheim Musterstraße, Musterheim
LOGO Tel. +49 (0) 0000/000000 LOGO Tel. +49 (0) 0000/000000
Fax +49 (0) 0000/0000009 Fax +49 (0) 0000/0000009
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How it works: Hier steht die Übersichrift, mit bis zu 50 Zeichen Hier steht die Übersichrift, mit bis zu 50 Zeichen
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• You supply us with text, images and your company logo.
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dem harchil il est, quis del idunt liqui beruptatem fugit od Aditi blabore henimus. Ante denetur estotation nissus
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• We create a feature for you in the style of an editorial article.
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• Prior to publication you will receive a galley proof.
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1/1 page 2.800,– €
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chinend
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ES
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A
2 pages 3.600,– €
Native Advertising 24 I 25Readership analysis
baumaschinendienst
Content analysis of the Branches/Economic sectors/
editorial proportions 2017: Company types
Percentage of Field Share of the total scope of all 2016 issues
News, trade fairs, other total content in 16.207
109 pages (25,4 %) all 2018 issues
Civil engineering and Building construction,
tunnel construction civil engineering, road construction 36,76 % 5.724 copies
34 pages (7,9 %)
Lifting + conveying Building construction 9,54 % 1.486 copies
37 pages (8,6 %)
Demolition and recycling Building construction, civil engineering 7,24 % 1.127 copies
35 pages (8,1 %)
Civil engineering 9,08 % 1.414 copies
Construction vehicles
Road construction 2,52 % 393 copies
43 pages (10,0 %)
Earth-moving and Civil engineering, road construction 7,28 % 1.134 copies
road construction
46 pages (10,7 %)
Demolition and recycling 5,09 % 792 copies
Tools and equipment
14 pages (3,3 %)
Construction machinery commerce 8,26 % 1.286 copies
Formwork, scaffolding,
concrete construction
70 pages (16,3 %) Municipal builder’s yards 0,09 % 14 copies
Construction machinery technology
42 pages (9,8 %) Gardening and landscaping 14,14 % 2.202 copies
Analysis of circulation Regions by postal code
Average circulation per issue within one year Average circulation per issue within one year
(July 1st, 2019 until June 30th, 2020) (July 1st, 2018 until June 30th, 2019)
Printed copies 15.718 copies Postal code Postal code
region 3 region 2
1.551 � 10,0 % 1.576 �10,1 %
Total circulation (Npc*) 15.573 copies
with outside Germany 33 copies
Postal code Postal code
region 4 region 1
Total net paid circulation 821 copies 1.711 � 11,0 % 1.202 � 7,7 %
Free copies 14.752 copies Postal code Postal code
region 5 region 0
1.637 � 10,5 % 1.604 �10,3 %
Remainer, file and checking copies 146 copies
Postal code Postal code
region 6 region 9
1.177 � 7,6 % 1.578 � 10,2 %
Circulation control
Postal code Postal code
Informationsgemeinschaft zur Feststellung
region 7 region 8
der Verbreitung von Werbeträgern e.V.
1.653 � 10,6 % 1.849 � 11,9 %
Readership analysis 26 I 27Formats and technical specifications
baumaschinendienst
Magazine format Colours
210 mm wide x 297 mm high, DIN A4 format Cyan, magenta, yellow and black, ISO 12647-2 (PSO),
uncut: 216 mm wide × 303 mm high Special colour (Pantone and HKS) upon consultation possible.
Used ICC profile: ISO Coated v2 (ECI).
Type area: 187 mm wide × 270 mm high,
4 columns, each 43 mm wide
Proofs
Printing and binding method The colour-proof has to be 1:1 copy of your delivered file and should contain the
Ugra/Fogra media wedge. Colour copies from a colour printer are not liable concer-
sheet offset printing, adhesive binding ning the printing and the colour.
Paper: inside part: 90 g, matt
cover: 200 g, glossy
Data archiving
Advertisement data is archived, thus unmodified repetition is usually possible.
Data transfer
E-mail transfer to anzeigen.bd@krafthand-medien.de
• Please mind the amount of data, maximum size by e-mail: 10 MB
Performance guarantee
If the print data are incomplete or deviate from the proof we do not assume liability
FTP transfer
for the print result. For deviations in manuscript, pictures and especially in colours
•W
e can download your file from your FTP server. the publishing house does not assume liability. The printing of coloured advertise-
Please send us your login data by e-mail. ments without a liable proof print is without guarantee.
•Y
ou can upload your file on our FTP server.
You will get our login data by request via e-mail.
Contact
Your partners for questions concerning data and delivery in our grafics and
File format production department are:
rintable PDF with at least 300 dpi resolution.
P Martin Dörfler, Layout
We recommend PDF/X-1a – all used fonts embedded. Phone +49 (0) 82 47/30 07-84, Martin.Doerfler@krafthand-medien.de
Formate und technische Angaben 20 I 21
Inserts Affixed postcards, samples, etc.
Sample: The presentation of a binding sample is required. For 2-sided The adhesive edges of affixed reply cards or samples must always lie in the
inserts (1 sheet), the front side of the insert should be marked. direction of the spine (see sketch). For deviating designs, an additional fee
will be charged.
Format: Max. 204 mm wide × 288 mm high. Minimum size and other
formats on request.
The above prices apply to all inserts that can be processed by machine
(without additional time).
These are usually the following designs:
adhesive edge
adhesive edge
1. 2 -sided inserts (1 sheet) without affixed or attached reply card or sample.
bund
bund
2. 2-sided inserts (1 sheet) with affixed or attached reply card or sample.
3. 4- and multi-page inserts (2 or more sheets) without affixed or attached reply
card or sample.
4. 4 - and multi-page inserts (2 or more sheets) with affixed or attached insertion direction
reply card or sample. gluing on the front page gluing on the back page
Required delivery quantity
15,700 copies. Split run is possible. Please note:
For issues with increased circulation, please inquire. For machine processing, the degree of inaccuracy can be up to 2mm.
Maximum size for affixed samples according to Post-Zeitungs-Ordnung (PZO):
Date of delivery:
25 cm3. Maximum length of an edge: 6 cm. Product samples are
Up until the advertisement deadline for the desired issue
subject to a charge according to the PZO. Inserts printed on materials other
(see topic and publication schedule).
than paper, as well as samples, require prior consultation with the publisher
Insert note: and can only be accepted with the consent of the postal service.
A note regarding the insert will be accepted in the advertising
Shipping address for inserts and affixed advertising materials
section without charge.
G. Peschke Druckerei GmbH, Taxetstraße 4, 85599 Parsdorf b. München
Delivery note: bd baumaschinenendienst, issue ___
Formats and technical specifications 28 I 29You can also read
