Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
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Print + Online Media Information 2021 Advertising rate card no. 11 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Rouwen Bastian Thomas Heusler Susanne Bretschneider Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 399 phone + 49 (0) 611 / 78 78 – 312 phone + 49 (0) 611 / 78 78 – 153 mobile + 49 (0) 173 / 291 55 35 thomas.heusler@springernature.com susanne.bretschneider@springernature.com rouwen.bastian@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services Journals Online solutions Books Corporate Solutions Veranstaltungen Events Also Print + digital available as eMagazine Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we’ll be happy to advise you: Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Table of contents Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Advertising rate card no. 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Formats and technical information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Newsletter Overview ATZextra | MTZextra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 ATZ + MTZ Webinars . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . 10 The ATZ family . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trade journal Title portrait 1 1 Title: ATZheavyduty 10 Publishing company: Springer Vieweg 2 Brief description: The innovative technical periodical offers the entire Springer Fachmedien Wiesbaden GmbH fascination of the commercial vehicle technology on Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany and off the road, on usual high standard. ATZheavyduty phone +49 (0)611 / 78 78 – 0 reaches readers far beyond the commercial vehicle www.springerfachmedien-wiesbaden.de industry. Developers of construction and agricultural 11 Publisher: Dr. Johannes Liebl machinery, commercial road vehicles and industrial 12 Advertising: Rouwen Bastian (Sales Management) trucks are addressed as well as the wide range of phone +49 (0)611 / 78 78 – 399 industry suppliers. ATZheavyduty is a unique trade rouwen.bastian@springernature.com journal for commercial vehicles, special vehicles and mobile machinery in a booming market. It is published Thomas Heusler (Media Sales) as a German-language print magazine and e-magazine phone +49 (0)611 / 78 78 – 312 as well as an English-language e-magazine under the thomas.heusler@springernature.com title ATZheavyduty worldwide. 13 Editor: Dipl.-Ing. (FH) Andreas Fuchs (responsible Editor) 3 Target group: Suppliers and equippers, those involved in research, the phone + 49 (0) 611 / 78 78 – 323 | fax – 462 service industry, and the manufacture of engines and andreas.fuchs@springernature.com machines, special vehicles and commercial vehicles Dr. Alexander Heintzel (Editor-in-Chief) 4 Frequency: 4 times a year phone + 49 (0) 611 / 78 78 – 342 | fax – 462 alexander.heintzel@springernature.com 5 Magazine size: 210 mm × 279 mm 14 Scope analysis: on request 6 Year of publication: 14th volume 2021 14 Content analysis 7 Subscription price: Yearly subscription of the editorial part: on request Germany € 117 (incl. V.A.T. + p&p) Foreign countries € 114.95 (excl. V.A.T. / incl. p&p) Single issue € 34.40 (incl. V.A.T. + p&p) 8 Official journal of: – 9 Membership: – 1
Trade journal Schedule and topics T This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call +49 (0)611 / 78 78 – 312 (Thomas Heusler). Issue, month Fairs, events, congresses Locations Dates Leading topic Main subjects Special issues | (AD, CD, PD)* 2021 annual editions, etc.** Issue 1 HANNOVER MESSE Hanover 04/12–16 Drive train: Measuring and testing Mobile hydraulics: AD 02/23/2021 Wiener Motorensymposium Vienna/AT 04/28–30 e.g. axles, brakes, diesel technology: e.g. axial piston machines, CD 02/26/2021 Sensor + Test Nuremberg 05/04–06 engines, electric motors, measuring, testing and external gear machines, PD 03/19/2021 transport + logistic Munich 05/04–07 gas engines, transmissions, monitoring systems, test radial piston motors, mobile Ligna Hanover 05/10–14 hybrid drives, clutches benches, sensors, controls, hydraulic pumps simulation software and gears, mobile electronics, valves Issue 2 VDI Dritev – Getriebe in Fahrzeugen Bonn 06/23–24 Road utility vehicles: Exhaust gas aftertreat- Simulation and test: AD 05/20/2021 developments, trends and ment and emission con- e.g. simulation software, CD 05/26/2021 innovations trol: e.g. CO2 reduction, test stands PD 06/18/2021 DeNOx-catalyst, DOC, SCR, particle filter, materials Issue 3 IAA Pkw Munich 09/07–12 Construction machinery Mobile Automation: Transmissions: e.g. auto- AD 08/06/2021 Internationale Zuliefererbörse Wolfsburg 10/05–07 and vehicles: drive control and regulation, matic, double-clutch trans- CD 08/11/2021 ATZlive Expert forum Powertrain Hanau 10/26–27 developments, trends and automated driving, display missions, semi-automatic PD 09/01/2021 innovations systems, operating ele- and hydraulic transmissions, ments, data transmission, manual transmissions, con- radio remote controls,HMI, tinuously variable transmis- sensors sions, transfer cases, pre- and post-shift transmissions Issue 4 Agritechnica Hanover 11/14–20 Agricultural machinery: Drive and automation Engines: • P roduct innovations AD 10/07/2021 sps – smart production solutions Nuremberg 11/23–25 developments, trends and technology: e.g. diesel engines, gas at the Agritechnica CD 10/12/2021 ATZlive Heavy-Duty-, On- and Off-Highway Engines Rostock 12/01–02 novelties e.g. electric motors, engines, electric motors, PD 11/02/2021 controls, converters, display hybrid drives systems, data transmission, radio remote controls, sensor technology * AD = Advertising deadline | CD = Copy deadline | PD = Publication date ** S pecial issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ / MTZ. Further special issues and special subjects to be announced. Regular columns: development | interviews | research | commentaries | product news 2
Conferences 2021 on current topics related to automotive and engine technology January February June October Nov. / Dez. The Powertrain 8th Int. Engine Automated Driving Expert forum Heavy-Duty-, On- of Tomorrow Congress Powertrain: and Off-Highway 08. and 09. June Engines 27. and 28. January 23. and 24. February Charge Exchange and Hanau Wiesbaden Emissions | Friction in 01. and 02. Dez. near Frankfurt/Main Baden-Baden Drive and Vehicle | 7th Int. Rostock Entire system ATZ Conference Simulation and 15th Int. MTZ Conference Testing 16th Int. MTZ Conference Drive Systems PKW – NFZ – Fuels Large Engines of the Future Joint event of 26. and 27. October ATZlive and VDI Hanau Grid Integration Wissensforum chassis.tech plus near Frankfurt/Main + Electrified Mobility 29. and 30. June 27. and 28. January Munich Hanau near Frankfurt/Main 12 Int. Munich th Chassis Symposium 3rd Int. ATZ Conference Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition or as a sponsor. Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field? You will find detailed informations on our homepage: www.ATZlive.com. Sponsorship and exhibition opportunities will be tailored to your company´s specific needs! For information on the various presentation options, please contact: Elke van Lon (Head of events: Sponsoring + exhibition) phone + 49 (0) 611 / 78 78 – 320 elke.vanlon@springernature.com 3
Advertising rate card no. 11, valid from 10/01/2020 Trade journal P 1 Advertisement formats and prices (prices in Euro) Total fee including the printed German issue, the electronic ATZheavyduty worldwide and linking inside the German eMagazine. Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours* width × height in mm width × height in mm** b/w 2/1 page 388 × 240 420 × 279 7,907 8,883 9,859 10,835 1/1 page 175 × 240 210 × 279 3,960 4,935 5,910 6,885 2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,289 4,100 4,912 5,724 Juniorpage 115 × 178 131 × 198 2,372 2,958 3,544 4,131 1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,066 2,577 3,088 3,599 1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,605 2,001 2,397 2,793 * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request 2 Surcharge for additional advertising in German and English eMagazines (only in combination with printed advertisement) Type of advertising File format Price in € Audio or video integration mp4 or YouTube-video 750 Picture gallery .jpg, .jpeg, .png, .bmp 500 Linking of your advertisement in both eMagazines the German ATZoffhighway, ATZheavyduty worldwide as well as the English ATZheavyduty worldwide printed issue English German eMagazine 4 German
Advertising rate card no. 11, valid from 10/01/2020 Trade journal P 3 Advertisement formats and prices (prices in Euro) Standard price list printed German issue without linking Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours* width × height in mm width × height in mm** b/w 2/1 page 388 × 240 420 × 279 7,060 7,931 8,803 9,674 1/1 page 175 × 240 210 × 279 3,536 4,406 5,277 6,147 2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,937 3,661 4,386 5,111 Juniorpage 115 × 178 131 × 198 2,118 2,641 3,164 3,688 1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,845 2,301 2,757 3,213 1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,433 1,787 2,140 2,494 1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 923 1,151 1,380 1,608 1/8 page upright | horizontal | block 55 × 86 | 175 × 25 | 85 × 56 – 602 830 1,059 1,287 4 Surcharge for advertising in the eMagazine * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request (only in combination with printed advertisement) Actual distributed circulation: 4,521 copies Type of advertising File format Price in € Audio or video integration mp4 or YouTube-video 750 You can find our technical information and specifications for digital copy at Picture gallery .jpg, .jpeg, .png, .bmp 500 www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery Linked advertisement | Insertion Link 250 (e.g. logo, website) Journal format: 210 mm wide × 279 mm long Print space: 175 mm wide × 240 mm long PDF download Link 250 Printing and binding methods: Offset, adhesive binding Contact: Susanne Bretschneider Type of advertising (File) format Price in € 1 (Ad Management) phone + 49 (0) 611 / 78 78 – 153 1/1 page 4 colours 210 x 279 mm (wxh) 990* susanne.bretschneider@springernature.com 1/2 page 4 colours 101 x 279 mm oder 210 x 137 mm (wxh) 550* *Price includes link 5
Trade journal Advertising rate card no. 11, valid from 10/01/2020 P 2 Additional fees: Fixed enclosures: (no discounts available) Placement: 2nd, 3rd and 4th cover pages 4c € 523 Per thousand up to 25 g, incl. gluing costs, Binding placement requests € 523 applicable only with purchase of a 1/1 page ad € 210 Number of postcards on request Colour: Fee for special colours: fee for Larger and heavier formats on request each additional colour, price on request (also applies for product samples) Format: Ads over the binding: 10 % of the b/w price Island position ads: 60 % of the b/w price Satellite position ads: 10 % of the b/w price 6 Contact: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 – 399 rouwen.bastian@springernature.com 3 Discounts: Discounts apply to all additional fees: colour, placement Thomas Heusler (Media Sales) and bleed fees. Discounts do not apply to special costs phone + 49 (0) 611 / 78 78 – 312 or additional technical costs. thomas.heusler@springernature.com 4 Columns: Job advertisements / business connections Page 4 7 Payment conditions: Payment within 10 days with 2% discount, 6 net within 30 days after invoice date. 15 % agency commission, agency status must be veri- fied with the commissioning at the latest and in the 5 Special advertising Loose / fixed Inserts: (no discounts available) form of an excerpt from the German Trade Register forms: 2-page € 4,075 (Handelsregister); valid for Germany: additional VAT 4-page € 6,158 applies to all prices listed; payment due: upon receipt of These prices apply for paper weights up to 170 g. invoice. Delivered untrimmed, trimming on request. Banking information: Springer Fachmedien Wiesbaden GmbH Enclosures: (no discounts available) Deutsche Bank Berlin Loose, maximum size 203 mm × 272 mm Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Up to 25 g per thousand € 345 Swift/BIC: DEUTDEBB Up to 30 g per thousand € 355 IBAN: DE09 1007 0000 0069 7003 00 Number of enclosures on request Prices for heavier enclosures on request You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc 6
Trade journal Formats and technical information F 1 Journal format: 210 mm wide × 279 mm long 6 Support to: Creating PDF X3, Distiller-Joboptions, Pitstop Settings Print space: 175 mm wide × 240 mm long etc. available via E-Mail: anzeigen@le-tex.de 2 Printing and 7 Proofs: Since we use Process Standard Offset (PSO) printing, binding methods: Offset, adhesive binding we don’t need proofs. 3 File transfer: FTP: 8 File archiving: Since files are archived for 1 year, repeat printings of the Access information on request unchanged files are possible as a rule. However, we do not offer a guarantee as to file availability. E-Mail: susanne.bretschneider@springernature.com 9 Liability: The commissioning party assumes responsibility for the timely submission of the advertising text and Maximum file size: 10 MB! suitable, error-free printing materials and/or inserts. Please use Winzip (.zip) to compress your file. Should clearly unsuitable or damaged materials be The name of the zip file should start with the journal submitted, the publisher will demand their immediate name, followed by the issue and customer name. replacement. Should no suitable materials be submit- 4 File formats: Please send printable PDF X3 files. Please use PDF ted, the publisher will print the advertisement in the version 1.3 for your document (no transparencies, quality the submitted materials allow. please). Please add 3 mm at the edges in bleed 10 Contact: Susanne Bretschneider, Ad Management advertisements. A double-page should be one pdf file. phone + 49 (0) 611 / 78 78 – 153 It is recommended to create double-page spreads susanne.bretschneider@springernature.com without doubling the gutter. All elements, which should be visible, must have a minimum distance of 3 mm to the bleed. 5 Colours: Ensure that all figures and colors are separated into its CMYK components. Please define black as pure black without any tone in the three color channels. Dark gray text should have a maximum tonal value of 84.9%; otherwise please use 100% black. Please also convert any spot colors into the corresponding CMYK definitions. Color application should not exceed 300 percent. We recommend profile ISOcoated_v2_300. Images should ideally have a resolution of 300 dpi, and must have a minimum resolution of 200 dpi. 7
Special Publications 2021 Overview of the special publications 2021 of ATZ, MTZ and ATZelektronik! Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation. Make a targeted and non-distributive presentation of your current products and services to our readers. We design individual offer packages for you according to your wishes and needs. NEW: ATZextra Macher der Mobilität Visions and Ideas for Tomorrow`s Mobility Deadlines essays + company portraits: 03/29/2021 Advertising deadline: 04/05/2021 2/1 pages company profile incl. 2/1 pages essay € 4,990 Copy deadline: 04/19/2021 1/1 page company profile incl. 2/1 pages essay € 3,990 Publication date: 05/28/2021 For the first time in high-quality Book format (178 x 254 mm). Subject to change without notice. The standard price list on page 5 applies. About your different possibilities will be happy to inform you: Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Interact with your customers! The webinars of ATZ and MTZ Are you looking for a way to bring your products / services interactively and audiovisually closer to your (potential) customers? Are you looking for a virtual, direct exchange with your customers? Then ATZ + MTZ‘s webinars are the right medium... Content of the webinar package of ATZ + MTZ: After the webinar: Before the webinar: • List of registered participants with evaluation by industry and function • Editorial announcement on springerprofessional.de • Result of the online survey • E-Direct mailings to potential participants • Publication of the webinar on springerprofessional.de • Technical and content consulting • Performance report about the webinar During the webinar: (average attention, participation rate, ...) • Implementation of the online survey of all participants including your preferred question Optional possibilities: • Digital recording of the webinar for publication Moderation / co-moderation by a specialist editor on our/our event website and LinkedIn and Xing campaign on springerprofessional.de • Technical supervision and organization Our service: Package price € 4,500 Lead generation on springerprofessional.de incl. newsletter: • Placement on springerprofessional.de in the area Automobil + Motoren CONTACT: • 2 text ads in the newsletter Automobil + Motoren Rouwen Bastian (frequency of the newsletter two times a week to 20,578 subscribers) (Sales Management Automotive) Valid for Germany: additional VAT applies to all prices listed. phone + 49 (0) 611 / 78 78 – 399 You can find our general terms and conditions at:r www.springerfachmedien-wiesbaden.de/en/media-sales/gtc rouwen.bastian@springernature.com 9
Special forms of advertising: Corporate content formats Attention-grabbing and target-oriented! Format: Best Practice Format: Interview Format: Company profile Format: Roundtable „In the company“ „In conversation“ „In view“ „In discourse“ Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages Components: Components: Components: Components: • Box with key facts • 3-6 questions • Portrait about the company • Expert discussion on a specific subject • Company logo • Photo of the person interviewed • Highlighting of news: e.g. new products, • Publication • Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report) with 3 questions new company structure etc. in the magazine Note: All corporate content formats are marked as a special advertisement publication. Show your industry expertise and use these attractive forms of advertising to bring your company into the focus of your target group! We design individual offer packages for you according to your wishes and needs. We will be happy to inform you about the various offers: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 – 399 rouwen.bastian@springernature.com 10
The ATZ family: For technical and scientific content you can depend on know-how for the entire automotive value creation chain The technical magazine Bridges the gap between Trade journal for all Offers dependable spe- for decision-makers in automotive and electro- commercial vehicle cialist information for the automotive develop- nics developers working technology on and off decision-makers in the ment and production in vehicle, drive-train, the road. fields of motor develop- segment. component and systems ment and production. development. Combine and profit! For more information on the various subject areas, please consult the respective media information. We pay particular attention to technical advances, market innovations and special events: For more information and a preview of the latest topics, just visit www.springerfachmedien-wiesbaden.de/en/media-sales 11
Trade journal Circulation and distribution analysis 2 4 Digital distribution: 1 Circulation monitoring: – All printed issues of ATZheavyduty are also published in electronic form, as well as in the digital library springerprofessional.de, which is used 2 Circulation analysis: average number of copies per issue in one year by an average of 0.27 million unique visitors per month. (July 1 2019 – June 30 2020) (Source: AGOF daily digital facts 2020-06). 5 Article downloads: Print run: 4,675 In the space of 12 months (March 2019 to February 2020) 2,989 ATZheavyduty articles were downloaded from www.springerprofessional.de Actual distributed circulati- of which, abroad: 145 (PDF downloads in the subscriber-only area, not including previews and on (ADC): 4,521 HTML views). PDF downloads include advertisements. Copies sold: 151 of which, abroad: 65 6 Distribution English eMagazine ATZheavyduty worldwide: Subscription copies: 151 Member copies: 9 Individual sales: – Qualified circulation of 6,000 digital issues of ATZheavyduty worldwide and the following geographical focus of distribution: USA, Germany, Other sales: – Great Britain, Japan, France, China Voucher copies: 4,370 (August 2020) Reminder, archive and 154 record copies: 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany 96.8 4,376 Foreign countries 3.2 145 Actual distributed circulation (ADC) 100.0 4,521 3.1 Coverage in Germany structured according to postcode areas: current coverage upon request 12
Range overview Print + Digital Springer Professional Springer Link Unique User: 270,000 (full-text articles) (AGOF daily digital facts 2020-06) ATZheavyduty: 8,859 Downloads Comprehensive B2B coverage Artikel-Downloads ATZheavyduty: 2,989 ATZheavyduty worldwide: 7,840 Downloads With the communication channels of (March 2019 - Feb. 2020) (each in 2019) Springer Fachmedien Wiesbaden GmbH you can reach specialists and executives in the automotive industry in an up-to-date, reliable and sustainable manner. Print ATZheavyduty With its unique combination of print and Print run: 4,675 copies worldwide online, ATZheavyduty takes full account of ADC: 4,521 copies. (English-language eMagazine) changes in the media. Subscription copies 7,819 PIs (2019) The growing concentration on online as a (incl. eMagazine + archive): 151 copies Print and more... additionally qualified circulation of 6,000 digital copies (August 2019) central channel of communication offers the (ø Juli 2018 - Juni 2019) highest possible performance within a pre- dictable budget. Our media - your advertising success! Newsletter Automobil + Motoren eMagazine (German-language) (German): 20,578 subscribers ATZheavyduty: Automotive (English): 11.285 PIs 9,144 subscribers (2019) (July 2020) 13
Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/automobil-motoren (German) springerprofessional.de/en/automotive (English) 2 Brief description: Our excellent editorial staff selects and summarises the latest news in the areas research & development, automotive & engine technology, electronic engineering, production and commercial vehicles. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / 78 78 – 136 christiane.koellner@springernature.com Patrick Schäfer phone + 49 (0) 611 / 78 78 – 557 patrick.schaefer@springernature.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 – 399 rouwen.bastian@springernature.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / 78 78 – 312 thomas.heusler@springernature.com For agencies: Business Advertising GmbH phone + 49 (0) 211 / 17 93 47 – 0 werbung@businessad.de 5 Usage data: on request 14
Fachwissen. Digital. Finden. Website Prices | advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner 468 × 60 90 max. 120 Superbanner (big size) 728 × 90 90 max. 120 Skyscraper 120 × 600 90 max. 120 Wide skyscraper 160 or 200 × 600 90 max. 120 Medium rectangle 300 × 250 90 max. 120 Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120 120 × 600 Billboard 770 | 800 | 870 or 970 × 250 180 max. 120 Half page 300 × 600 180 max. 120 * Background colouring on request. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH online media. Deutsche Bank Berlin 3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 net within 30 days after invoice date. Swift/BIC: DEUTDEBB 15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00 fied with the commissioning at the latest and in the form of an excerpt from the German Trade Register You can find our general terms and conditions at (Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc applies to all prices listed; payment due: upon receipt of invoice. Information on special forms of advertising such as whitepapers, advertorials, special topic newsletters, microsites, premium part- nerships and much more is available on request. 15
Fachwissen. Digital. Finden. Website Formats and technical information F 1 Data formats: GIF, HTML, JPEG 2 Delivery address: banner-wiesbaden@springernature.com Redirects possible 3 Delivery deadline: Up to 5 business days before placement. Size: max. 120 kB per advertisement. The maximum Target link: Please be sure to include the target link for allowable file size is based on the file size of the each ad. respective file(s). The publisher reserves the right to reject files that are 4 Newsletter If newsletter-format ads are submitted, please note particularly CPU-intensive. The CPU load of HTML 5 advertisements: that the advertising media must not contain any should not exceed 25% on a currently configured stan- animations. These are not supported by all dard computer. If the CPU load slows down the scrolling e-mail programs, so we do not accept animated of a website or starts to jerk, which can limit the usabili- newsletter banners. ty of the website. Reducing the CPU load by reducing 5 Contact: Carmen Calvo-Zeller the number of animated objects as well as the motion Ad Management of animated objects can help. phone + 49 (0) 611 / 78 78 – 616 Sound can be included in advertisements, provided the banner-wiesbaden@springernature.com following conditions are met: – At the start of the advertisement, the sound must be turned off. Only a specific action on the part of the user (click) should activate the sound. – There should be a clearly visible button to turn off the sound. – When the ad (e.g. its layer) is closed, the sound must automatically end. Information on Flash, expandable advertisements, HTML - especially HTML 5, and the use of redirects: www.springerfachmedien-wiesbaden.de/en/ media-sales/data-delivery 16
Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Automobil + Motoren (German) Newsletter Automotive (English) 2 Brief description: The newsletters provide engineers and decision- makers in the automotive industry with the latest news on technology and developments in the branch in english language, providing a compact and concise overview of the latest events in this economic sector. 3 Target group: Decision-makers and engineers in the automotive and supplier industry as well as engine construction sectors all over the world. 4 Frequency: Automobil + Motoren: 2 × weekly, every Tuesday and Friday Automotive: monthly 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Christiane Köllner phone + 49 (0) 611 / 78 78 – 136 christiane.koellner@springernature.com Patrick Schäfer phone + 49 (0) 611 / 78 78 – 557 patrick.schaefer@springernature.com Contact advertising: Rouwen Bastian (Sales Management) phone + 49 (0) 611 / 78 78 – 399 rouwen.bastian@springernature.com Thomas Heusler (Media Sales) phone + 49 (0) 611 / 78 78 – 312 thomas.heusler@springernature.com 6 Usage data: Automobil + Motoren: 20,578 subscribers Automotive: 9,144 subscribers (July 2020) 17
Fachwissen. Digital. Finden. Newsletter Prices | advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter Automobil + Motoren (German) pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 1,300 max. 45 Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,600 max. 45 Fullsize banner (gif or jpeg)* 468 × 60 1,600 max. 45 Rectangle (gif or jpeg)* 300 × 250 1,600 max. 45 Newsletter Automotive (English) pixel format fixed price kb Text ad small + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 530 max. 45 Text ad large + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 640 max. 45 Fullsize banner (gif or jpeg)* 468 × 60 640 max. 45 Rectangle (gif or jpeg)* 300 × 250 640 max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery 3 Payment conditions: Payment within 10 days with 2% discount, net within 30 days after invoice date. 15 % agency commission, agency status must be verified with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc 18
A world of information from the automotive field www.springerprofessional.de www.springerfachmedien-wiesbaden.de Springer Vieweg
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