Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...

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Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Print + Online

Media Information 2021
Advertising rate card no. 11
Valid from 10/01/2020

www.springerfachmedien-wiesbaden.de
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
We‘re there for you!
Your contact partners in the advertising marketing department:

Rouwen Bastian                                          Thomas Heusler                      Susanne Bretschneider
Sales Management                                        Media Sales                         Ad Management
phone + 49 (0) 611 / 78 78 – 399                        phone + 49 (0) 611 / 78 78 – 312    phone + 49 (0) 611 / 78 78 – 153
mobile + 49 (0) 173 / 291 55 35                         thomas.heusler@springernature.com   susanne.bretschneider@springernature.com
rouwen.bastian@springernature.com

Springer Fachmedien Wiesbaden GmbH
Abraham-Lincoln-Straße 46 | 65189 Wiesbaden | Germany
phone + 49 (0) 611 / 78 78 – 555
anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Cross-media services

       Journals                  Online solutions                           Books                   Corporate Solutions             Veranstaltungen
                                                                                                                                       Events

Also                                                               Print + digital
available as
eMagazine

                  Enhance your marketing with offprints of our specialist articles!
                  We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial
                  content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal
                  communications. Give us a call, and we’ll be happy to advise you:
                  Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Table of contents

Trade journal                                                                                                                                              Website
Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1   Portrait  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2            Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
Conferences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3    Formats and technical information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
Advertising rate card no. 11 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Formats and technical information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7                         Newsletter
Overview ATZextra | MTZextra  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8                      Portrait  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17

ATZ + MTZ Webinars  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9              Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18

Special forms of advertising: Corporate content formats  . . . . . . . . . . . . . . . . . . . . . . . . .  10
The ATZ family  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Trade journal
                                                                                                                                Title portrait                    1
1 Title:                ATZheavyduty                                                    10 Publishing company: Springer Vieweg
2 Brief description:	The innovative technical periodical offers the entire             		                          Springer Fachmedien Wiesbaden GmbH
                        fascination of the commercial vehicle technology on             		                          Abraham-Lincoln-Str. 46 | 65189 Wiesbaden | Germany
                        and off the road, on usual high standard. ATZheavyduty          		                          phone +49 (0)611 / 78 78 – 0
                        reaches readers far beyond the commercial vehicle               		                          www.springerfachmedien-wiesbaden.de
                        industry. Developers of construction and agricultural           11 Publisher:	Dr. Johannes Liebl
                        machinery, commercial road vehicles and industrial              12 Advertising:	Rouwen Bastian (Sales Management)
                        trucks are addressed as well as the wide range of                                           phone +49 (0)611 / 78 78 – 399
                        industry suppliers. ATZheavyduty is a unique trade                                          rouwen.bastian@springernature.com
                        journal for commercial vehicles, special vehicles and
                        mobile machinery in a booming market. It is published                                       Thomas Heusler (Media Sales)
                        as a German-language print magazine and e-magazine              		                          phone +49 (0)611 / 78 78 – 312
                        as well as an English-language e-magazine under the             		                          thomas.heusler@springernature.com
                        title ATZheavyduty worldwide.                                   13 Editor:	Dipl.-Ing. (FH) Andreas Fuchs (responsible Editor)
3 Target group:	Suppliers and equippers, those involved in research, the                                           phone + 49 (0) 611 / 78 78 – 323 | fax – 462
                        service industry, and the manufacture of engines and                                        andreas.fuchs@springernature.com
                        machines, special vehicles and commercial vehicles                  	Dr. Alexander Heintzel (Editor-in-Chief)
4 Frequency:            4 times a year                                                                              phone + 49 (0) 611 / 78 78 – 342 | fax – 462
                                                                                                                    alexander.heintzel@springernature.com
5 Magazine size:        210 mm × 279 mm
                                                                                        14 Scope analysis:	on request
6 Year of publication:  14th volume 2021
                                                                                        14	Content analysis
7 Subscription price:   Yearly subscription                                                 of the editorial part:	on request
		Germany                                              € 117 (incl. V.A.T. + p&p)
                        Foreign countries        € 114.95 (excl. V.A.T. / incl. p&p)
                        Single issue	                 € 34.40 (incl. V.A.T. + p&p)
8 Official journal of:	–
9	Membership:          –

                                                                                                                                                                          1
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Trade journal
                                                                                                                                                   Schedule and topics                                           T
This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary.
For further information, please call +49 (0)611 / 78 78 – 312 (Thomas Heusler).
Issue, month      Fairs, events, congresses Locations    Dates Leading topic               Main subjects                                                                                        Special issues |
(AD, CD, PD)*     		                                      2021                                                                                                                                  annual editions, etc.**
Issue 1           HANNOVER MESSE            Hanover   04/12–16 Drive train:                Measuring and testing                                                 Mobile hydraulics:
AD 02/23/2021     Wiener Motorensymposium   Vienna/AT 04/28–30 e.g. axles, brakes, diesel  technology:                                                           e.g. axial piston machines,
CD 02/26/2021     Sensor + Test             Nuremberg 05/04–06 engines, electric motors,   measuring, testing and                                                external gear machines,
PD 03/19/2021     transport + logistic      Munich    05/04–07 gas engines, transmissions, monitoring systems, test                                              radial piston motors, mobile
                  Ligna                     Hanover   05/10–14 hybrid drives, clutches     benches, sensors,                                                     controls, hydraulic pumps
                                                                                           simulation software                                                   and gears, mobile
                                                                                                                                                                 electronics, valves
Issue 2       VDI Dritev – Getriebe in Fahrzeugen                        Bonn            06/23–24 Road utility vehicles:         Exhaust gas aftertreat-         Simulation and test:
AD 05/20/2021                                                                                     developments, trends and       ment and emission con-          e.g. simulation software,
CD 05/26/2021                                                                                     innovations                    trol: e.g. CO2 reduction,       test stands
PD 06/18/2021                                                                                                                    DeNOx-catalyst, DOC, SCR,
                                                                                                                                 particle filter, materials
Issue 3       IAA Pkw                                                    Munich          09/07–12 Construction machinery         Mobile Automation:              Transmissions: e.g. auto-
AD 08/06/2021 Internationale Zuliefererbörse                             Wolfsburg       10/05–07 and vehicles:                  drive control and regulation,   matic, double-clutch trans-
CD 08/11/2021 ATZlive Expert forum Powertrain                            Hanau           10/26–27 developments, trends and       automated driving, display      missions, semi-automatic
PD 09/01/2021                                                                                     innovations                    systems, operating ele-         and hydraulic transmissions,
                                                                                                                                 ments, data transmission,       manual transmissions, con-
                                                                                                                                 radio remote controls,HMI,      tinuously variable transmis-
                                                                                                                                 sensors                         sions, transfer cases, pre-
                                                                                                                                                                 and post-shift transmissions
Issue 4       Agritechnica                                     Hanover                   11/14–20     Agricultural machinery:    Drive and automation            Engines:                       • P roduct innovations
AD 10/07/2021 sps – smart production solutions                 Nuremberg                 11/23–25     developments, trends and   technology:                     e.g. diesel engines, gas         at the Agritechnica
CD 10/12/2021 ATZlive Heavy-Duty-, On- and Off-Highway Engines Rostock                   12/01–02     novelties                  e.g. electric motors,           engines, electric motors,
PD 11/02/2021                                                                                                                    controls, converters, display   hybrid drives
                                                                                                                                 systems, data transmission,
                                                                                                                                 radio remote controls,
                                                                                                                                 sensor technology
* AD = Advertising deadline | CD = Copy deadline | PD = Publication date
** S pecial issues | annual issues | manufacturers‘ issues | special pages: Supplements in the magazines ATZ / MTZ.
   Further special issues and special subjects to be announced.
Regular columns: development | interviews | research | commentaries | product news                                                                                                                                        2
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Conferences 2021
                                                                                on current topics related to automotive and engine technology

       January                  February                       June                   October                 Nov. / Dez.

    The Powertrain            8th Int. Engine        Automated Driving              Expert forum            Heavy-Duty-, On-
     of Tomorrow                 Congress                                            Powertrain:            and Off-Highway
                                                       08. and 09. June                                         Engines
  27. and 28. January       23. and 24. February                                Charge Exchange and
         Hanau                                           Wiesbaden              Emissions | Friction in      01. and 02. Dez.
  near Frankfurt/Main          Baden-Baden                                       Drive and Vehicle |
                                                           7th Int.                                              Rostock
                              Entire system            ATZ Conference             Simulation and
 15th Int. MTZ Conference                                                              Testing            16th Int. MTZ Conference
       Drive Systems        PKW – NFZ – Fuels                                                                   Large Engines
        of the Future          Joint event of                                    26. and 27. October
                              ATZlive and VDI                                           Hanau
    Grid Integration           Wissensforum           chassis.tech plus          near Frankfurt/Main
 + Electrified Mobility
                                                       29. and 30. June
   27. and 28. January
                                                               Munich
         Hanau
  near Frankfurt/Main                                   12 Int. Munich
                                                          th

                                                      Chassis Symposium
 3rd Int. ATZ Conference

Take the opportunity to present your latest products and services to the specialist audience in our exclusive exhibition
or as a sponsor.
Why not make use of this meeting place for an exchange of specialist information between users and pioneers in this field?
You will find detailed informations on our homepage: www.ATZlive.com.
Sponsorship and exhibition opportunities will be tailored to your company´s specific needs!

For information on the various presentation options, please contact:      Elke van Lon (Head of events: Sponsoring + exhibition)
                                                                          phone + 49 (0) 611 / 78 78 – 320
                                                                          elke.vanlon@springernature.com
                                                                                                                                                    3
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Advertising rate card no. 11, valid from 10/01/2020
                                                                                                                                     Trade journal
                                                                                                                                                                                    P
1 Advertisement formats and prices (prices in Euro)
  Total fee including the printed German issue, the electronic ATZheavyduty worldwide and linking inside the German eMagazine.
  Format                                           Type area formats                    Format for bleed ads                 Basic price     2-colours*         3-colours*    4-colours*
                                                   width × height in mm                 width × height in mm**               b/w
  2/1 page                                         388 × 240                            420 × 279                                   7,907            8,883            9,859        10,835
  1/1 page                                         175 × 240                            210 × 279                                   3,960            4,935            5,910         6,885
  2/3 page      upright | horizontal               115 × 240 | 175 × 156                131 × 279 | 210 × 177                       3,289            4,100            4,912         5,724
  Juniorpage                                       115 × 178                            131 × 198                                   2,372            2,958            3,544         4,131
  1/2 page      upright | horizontal               85 × 240 | 175 × 117                 101 × 279 | 210 × 137                       2,066            2,577            3,088         3,599
  1/3 page      upright | horizontal               55 × 240 | 175 × 76                  63 × 279 | 210 × 86                         1,605            2,001            2,397         2,793

* ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request               2	Surcharge for additional advertising in German and English eMagazines
                                                                                                       (only in combination with printed advertisement)
                                                                                                       Type of advertising                  File format                          Price in €

                                                                                                       Audio or video integration           mp4 or YouTube-video                  750

                                                                                                       Picture gallery                      .jpg, .jpeg, .png, .bmp               500

                                                                                                    Linking of your advertisement in both eMagazines
                                                                                                    the German ATZoffhighway,
                                                                 ATZheavyduty worldwide             as well as the English ATZheavyduty worldwide
                   printed issue                                 English
                   German                    eMagazine                                                                                                                                        4
                                             German
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Advertising rate card no. 11, valid from 10/01/2020
                                                                                                                                           Trade journal
                                                                                                                                                                                             P
3 Advertisement formats and prices (prices in Euro)
  Standard price list printed German issue without linking
 Format                                              Type area formats                         Format for bleed ads              Basic price      2-colours*       3-colours*        4-colours*
                                                     width × height in mm                      width × height in mm**            b/w
 2/1 page                                            388 × 240                                 420 × 279                                7,060             7,931            8,803            9,674
 1/1 page                                            175 × 240                                 210 × 279                                3,536             4,406            5,277            6,147
 2/3 page      upright | horizontal                  115 × 240 | 175 × 156                     131 × 279 | 210 × 177                    2,937             3,661            4,386            5,111
 Juniorpage                                          115 × 178                                 131 × 198                                2,118             2,641            3,164            3,688
 1/2 page      upright | horizontal                  85 × 240 | 175 × 117                      101 × 279 | 210 × 137                    1,845             2,301            2,757            3,213
 1/3 page      upright | horizontal                  55 × 240 | 175 × 76                       63 × 279 | 210 × 86                      1,433            1,787             2,140            2,494
 1/4 page      upright | horizontal | block          40 × 240 | 175 × 56 | 85 × 117            46 × 279 | 210 × 63 | 101 × 137             923            1,151            1,380            1,608
 1/8 page      upright | horizontal | block          55 × 86 | 175 × 25 | 85 × 56              –                                           602              830            1,059            1,287

4	Surcharge for advertising in the eMagazine                                                                   * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request
   (only in combination with printed advertisement)
                                                                                                                Actual distributed circulation: 4,521 copies
   Type of advertising                    File format                                Price in €
   Audio or video integration             mp4 or YouTube-video                        750
                                                                                                                You can find our technical information and specifications for digital copy at
   Picture gallery                        .jpg, .jpeg, .png, .bmp                     500
                                                                                                                www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
   Linked advertisement | Insertion       Link                                        250
   (e.g. logo, website)
                                                                                                                Journal format:               210 mm wide × 279 mm long
                                                                                                                Print space:                  175 mm wide × 240 mm long
   PDF download                           Link                                        250                       Printing and binding methods: Offset, adhesive binding
                                                                                                                Contact:	                    Susanne Bretschneider
   Type of advertising            (File) format                                 Price in € 1                                                  (Ad Management)
                                                                                                                                              phone + 49 (0) 611 / 78 78 – 153
   1/1 page 4 colours             210 x 279 mm (wxh)                            990*                                                          susanne.bretschneider@springernature.com
   1/2 page 4 colours             101 x 279 mm oder 210 x 137 mm (wxh)          550*
                                                                            *Price includes link                                                                                                    5
Media Information 2021 - Advertising rate card no. 11 Valid from 10/01/2020 - Springer ...
Trade journal
                                                                        Advertising rate card no. 11, valid from 10/01/2020                                      P
2 Additional fees:                                                                        Fixed enclosures: (no discounts available)
                                                                                         	
  Placement:	     2nd, 3rd and 4th cover pages 4c               € 523                   Per thousand up to 25 g, incl. gluing costs,
                   Binding placement requests                    € 523                   applicable only with purchase of a 1/1 page ad  € 210
                                                                                          Number of postcards                         on request
  Colour: 	       Fee for special colours: fee for                                       Larger and heavier formats                  on request
                   each additional colour, price             on request                  (also applies for product samples)
  Format:	        Ads over the binding:           10 % of the b/w price
                   Island position ads:            60 % of the b/w price
                   Satellite position ads:         10 % of the b/w price             6 Contact:	
                                                                                                 Rouwen Bastian (Sales Management)
                                                                                                 phone + 49 (0) 611 / 78 78 – 399
                                                                                                 rouwen.bastian@springernature.com
3 Discounts:              Discounts apply to all additional fees: colour, placement     	       Thomas Heusler (Media Sales)
		                        and bleed fees. Discounts do not apply to special costs                phone + 49 (0) 611 / 78 78 – 312
		                        or additional technical costs.                                         thomas.heusler@springernature.com

4 Columns:                Job advertisements / business connections        Page 4    7	
                                                                                        Payment conditions:	Payment within 10 days with 2% discount,
6                                                                                                             net within 30 days after invoice date.
                                                                                                              15 % agency commission, agency status must be veri-
                                                                                                              fied with the commissioning at the latest and in the
5 Special advertising Loose / fixed Inserts: (no discounts available)                                         form of an excerpt from the German Trade Register
  forms: 	2-page                                                    € 4,075                                 (Handels­register); valid for Germany: additional VAT
                      4-page                                         € 6,158                                 applies to all prices listed; payment due: upon receipt of
                      These prices apply for paper weights up to 170 g.                                       invoice.
                      Delivered untrimmed, trimming on request.
                                                                                        Banking information:	Springer Fachmedien Wiesbaden GmbH
  	                  Enclosures: (no discounts available)                                                    Deutsche Bank Berlin
                      Loose, maximum size 203 mm × 272 mm                                                     Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                      Up to 25 g per thousand                          € 345                                 Swift/BIC: DEUTDEBB
                      Up to 30 g per thousand                          € 355                                 IBAN: DE09 1007 0000 0069 7003 00
                      Number of enclosures                        on request
                      Prices for heavier enclosures               on request
                                                                                      	You can find our general terms and conditions at
                                                                                        www.springerfachmedien-wiesbaden.de/en/media-sales/gtc

                                                                                                                                                                       6
Trade journal
                                                                                         Formats and technical information                               F
1 Journal format:    210 mm wide × 279 mm long                                   6 Support to:      Creating PDF X3, Distiller-Joboptions, Pitstop Settings
   Print space:      175 mm wide × 240 mm long                                   		                 etc. available via E-Mail: anzeigen@le-tex.de
2	Printing and                                                                  7 Proofs:	Since we use Process Standard Offset (PSO) printing,
   binding methods:	Offset, adhesive binding                                                       we don’t need proofs.
3 File transfer:     FTP:                                                        8 File archiving:	Since files are archived for 1 year, repeat printings of the
		                   Access information on request                                                  unchanged files are possible as a rule. However, we do
                                                                                                    not offer a guarantee as to file availability.
                     E-Mail:
                      susanne.bretschneider@springernature.com                   9 Liability:	The commissioning party assumes responsibility
                                                                                                    for the timely submission of the advertising text and
   	Maximum file size: 10 MB!                                                                      suitable, error-free printing materials and/or inserts.
                      Please use Winzip (.zip) to compress your file.                               Should clearly unsuitable or damaged materials be
                     The name of the zip file should start with the journal                         submitted, the publisher will demand their immediate
                     name, followed by the issue and customer name.                                 replacement. Should no suitable materials be submit-
4 File formats:      Please send printable PDF X3 files. Please use PDF                             ted, the publisher will print the advertisement in the
		                   version 1.3 for your document (no transparencies,                              quality the submitted materials allow.
		                   please). Please add 3 mm at the edges in bleed              10 Contact:	Susanne Bretschneider, Ad Management
		                   advertisements. A double-page should be one pdf file.                          phone + 49 (0) 611 / 78 78 – 153
		                   It is recommended to create double-page spreads                                susanne.bretschneider@springernature.com
		                   without doubling the gutter. All elements, which
		                   should be visible, must have a minimum distance of
		                   3 mm to the bleed.
5 Colours:           Ensure that all figures and colors are separated into its
		                   CMYK components. Please define black as pure black
		                   without any tone in the three color channels. Dark gray
		                   text should have a maximum tonal value of 84.9%;
		                   otherwise please use 100% black. Please also convert
		                   any spot colors into the corresponding CMYK
		                   definitions. Color application should not exceed
		                   300 percent. We recommend profile
		                   ISOcoated_v2_300. Images should ideally have a
		                   resolution of 300 dpi, and must have a minimum
		                   resolution of 200 dpi.

                                                                                                                                                               7
Special Publications 2021

Overview of the special publications 2021 of ATZ, MTZ and ATZelektronik!
Use the high-circulation special publications of ATZ, MTZ and ATZelektronik for your company / product presentation.

Make a targeted and non-distributive presentation of your current products and services to our readers.
We design individual offer packages for you according to your wishes and needs.

                           NEW: ATZextra Macher der Mobilität
                           Visions and Ideas for Tomorrow`s Mobility                                     Deadlines essays + company portraits: 03/29/2021
                                                                                                         Advertising deadline: 04/05/2021
                           2/1 pages company profile incl. 2/1 pages essay          € 4,990               Copy deadline: 04/19/2021
                           1/1 page company profile incl. 2/1 pages essay           € 3,990               Publication date: 05/28/2021
                           For the first time in high-quality Book format (178 x 254 mm).

Subject to change without notice. The standard price list on page 5 applies. About your different possibilities will be happy to inform you:
Rouwen Bastian | Sales Management | phone + 49 (0) 611 / 78 78 – 399 | rouwen.bastian@springernature.com
Interact with your customers!

The webinars of ATZ and MTZ
Are you looking for a way to bring your products / services interactively and audiovisually closer to your (potential) customers?
Are you looking for a virtual, direct exchange with your customers? Then ATZ + MTZ‘s webinars are the right medium...

                                                          Content of the webinar package of ATZ + MTZ:                After the webinar:
                                                           Before the webinar:                                        • List of registered participants with evaluation
                                                                                                                         by industry and function
                                                            • Editorial announcement
                                                              on springerprofessional.de                               • Result of the online survey
                                                            • E-Direct mailings to potential participants              • Publication of the webinar on
                                                                                                                         springerprofessional.de
                                                            • Technical and content consulting
                                                                                                                       • Performance report about the webinar
                                                           During the webinar:                                          (average attention, participation rate, ...)
                                                                • Implementation of the online survey of all
                                                                  participants including your preferred question     Optional possibilities:
                                                                • Digital recording of the webinar for publication    Moderation / co-moderation by a specialist editor
                                                                  on our/our event website and                        LinkedIn and Xing campaign
                                                                  on springerprofessional.de
                                                                • Technical supervision and organization

Our service:                                                                                                         Package price € 4,500
Lead generation on springerprofessional.de incl. newsletter:
• Placement on springerprofessional.de in the area Automobil + Motoren                                               CONTACT:
• 2 text ads in the newsletter Automobil + Motoren
                                                                                                                     Rouwen Bastian
  (frequency of the newsletter two times a week to 20,578 subscribers)                                               (Sales Management Automotive)
Valid for Germany: additional VAT applies to all prices listed.                                                      phone + 49 (0) 611 / 78 78 – 399
You can find our general terms and conditions at:r www.springerfachmedien-wiesbaden.de/en/media-sales/gtc             rouwen.bastian@springernature.com
                                                                                                                                                                           9
Special forms of advertising: Corporate content formats
                                                                                                                          Attention-grabbing and target-oriented!

             Format: Best Practice                                       Format: Interview              Format: Company profile             Format: Roundtable
               „In the company“                                          „In conversation“                     „In view“                       „In discourse“

                  Scope: 1-2 pages                                          Scope: 1-2 pages                   Scope: 2 pages                   Scope: 4 pages
                    Components:                                               Components:                      Components:                       Components:
                 • Box with key facts                                         • 3-6 questions            • Portrait about the company          • Expert discussion
                                                                                                                                              on a specific subject
                   • Company logo                                   • Photo of the person interviewed      • Highlighting of news:
                                                                                                              e.g. new products,                   • Publication
             • Integrated interview box                               • Company portrait with logo         new corporate strategy,          (4 page follow-up report)
                   with 3 questions                                                                      new company structure etc.              in the magazine

Note: All corporate content formats are marked as a special advertisement publication.

Show your industry expertise and use these attractive forms of advertising
to bring your company into the focus of your target group!
We design individual offer packages for you according to your wishes and needs.

We will be happy to inform you about the various offers: Rouwen Bastian (Sales Management)
						                                                   phone + 49 (0) 611 / 78 78 – 399
						rouwen.bastian@springernature.com

                                                                                                                                                                        10
The ATZ family: For technical and scientific content you can depend on
                                                                          know-how for the entire automotive value creation chain

The technical magazine    Bridges the gap between    Trade journal for all   Offers dependable spe-
for decision-makers in    automotive and electro-    commercial vehicle      cialist information for
the automotive develop-   nics developers working    technology on and off   decision-makers in the
ment and production       in vehicle, drive-train,   the road.               fields of motor develop-
segment.                  component and systems                              ment and production.
                          development.

Combine and profit!
For more information on the various subject areas, please consult the respective media information.
We pay particular attention to technical advances, market innovations and special events:

For more information and a preview of the latest topics, just visit www.springerfachmedien-wiesbaden.de/en/media-sales            11
Trade journal
                                                                                         Circulation and distribution analysis                                 2
                                                                                   4	Digital distribution:
1 Circulation
  monitoring:            –                                                            All printed issues of ATZheavyduty are also published in electronic form,
                                                                                      as well as in the digital library springerprofessional.de, which is used
2 Circulation analysis:	average number of copies per issue in one year               by an average of 0.27 million unique visitors per month.
                         (July 1 2019 – June 30 2020)                                 (Source: AGOF daily digital facts 2020-06).
                                                                                   5 Article downloads:
    Print run:                       4,675                                         	In the space of 12 months (March 2019 to February 2020) 2,989 ATZheavyduty
                                                                                     articles were downloaded from www.springerprofessional.de
    Actual distributed circulati-             of which, abroad:           145        (PDF downloads in the subscriber-only area, not including previews and
    on (ADC):                        4,521                                           HTML views). PDF downloads include advertisements.
    Copies sold:                       151    of which, abroad:               65
                                                                                   6 Distribution English eMagazine ATZheavyduty worldwide:
    Subscription copies:               151    Member copies:                   9
    Individual sales:                    –                                           Qualified circulation of 6,000 digital issues of ATZheavyduty worldwide
                                                                                     and the following geographical focus of distribution: USA, Germany,
    Other sales:                         –                                           Great Britain, Japan, France, China
    Voucher copies:                  4,370                                           (August 2020)
    Reminder, archive and              154
    record copies:

3 Geographical distribution analysis:

                                                       Percentage of
                                                       actual circulation
    Economic area                                         %          copies
    Germany                                             96.8          4,376
    Foreign countries                                    3.2            145
    Actual distributed circulation (ADC)               100.0          4,521

3.1	Coverage in Germany structured according to postcode areas:
    current coverage upon request
                                                                                                                                                                  12
Range overview Print + Digital

                                                                     Springer Professional                Springer Link
                                                                     Unique User: 270,000                 (full-text articles)
                                                                     (AGOF daily digital facts 2020-06)   ATZheavyduty:
                                                                                                          8,859 Downloads
Comprehensive B2B coverage                                           Artikel-Downloads
                                                                     ATZheavyduty: 2,989                  ATZheavyduty worldwide:
                                                                                                          7,840 Downloads
With the communication channels of                                   (March 2019 - Feb. 2020)
                                                                                                          (each in 2019)
Springer Fachmedien Wiesbaden GmbH you
can reach specialists and executives in the
automotive industry in an up-to-date,
reliable and sustainable manner.
                                              Print                                                                              ATZheavyduty
With its unique combination of print and      Print run: 4,675 copies                                                            worldwide
online, ATZheavyduty takes full account of    ADC: 4,521 copies.                                                                 (English-language eMagazine)
changes in the media.                         Subscription copies                                                                7,819 PIs (2019)
The growing concentration on online as a      (incl. eMagazine + archive):
                                              151 copies
                                                                                          Print and more...                      additionally qualified circulation
                                                                                                                                 of 6,000 digital copies (August 2019)
central channel of communication offers the
                                              (ø Juli 2018 - Juni 2019)
highest possible performance within a pre-
dictable budget.
Our media - your advertising success!
                                                                          Newsletter
                                                                          Automobil + Motoren                  eMagazine
                                                                                                               (German-language)
                                                                          (German):
                                                                          20,578 subscribers                   ATZheavyduty:
                                                                          Automotive (English):                11.285 PIs
                                                                          9,144 subscribers                    (2019)
                                                                          (July 2020)

                                                                                                                                                                         13
Fachwissen. Digital. Finden.
                                                                                  Website
                                                                                    Portrait   1
1 Web adress (URL):        springerprofessional.de/automobil-motoren (German)
		                         springerprofessional.de/en/automotive (English)
2 Brief description:       Our excellent editorial staff selects and summarises
		                         the latest news in the areas research & development,
		                         automotive & engine technology, electronic
		                         engineering, production and commercial vehicles.
3 Target group:            Decision-makers and engineers in the automotive
		                         and supplier industry as well as engine construction
		                         sectors all over the world.
4 Publishing company:  Springer Fachmedien Wiesbaden GmbH
	Contact editor:	Christiane Köllner
                       phone + 49 (0) 611 / 78 78 – 136
                       christiane.koellner@springernature.com
                       Patrick Schäfer
		                     phone + 49 (0) 611 / 78 78 – 557
		                     patrick.schaefer@springernature.com
	Contact advertising:	
                       Rouwen Bastian (Sales Management)
                       phone + 49 (0) 611 / 78 78 – 399
                       rouwen.bastian@springernature.com
                       Thomas Heusler (Media Sales)
		                     phone + 49 (0) 611 / 78 78 – 312
		                     thomas.heusler@springernature.com
  For agencies:	Business Advertising GmbH
                  phone + 49 (0) 211 / 17 93 47 – 0
                  werbung@businessad.de
5 Usage data:              on request

                                                                                               14
Fachwissen. Digital. Finden.
                                                                                                                                             Website
                                                                                                                     Prices | advertising formats                           P
1 Advertisement formats and prices (prices in Euro)

      Web                                                                               pixel format                               cpm                             kb
      Fullsize banner                                                                     468 × 60                                  90                           max. 120
      Superbanner (big size)                                                              728 × 90                                  90                           max. 120
      Skyscraper                                                                          120 × 600                                 90                           max. 120
      Wide skyscraper                                                              160 or 200 × 600                                 90                           max. 120
      Medium rectangle                                                                    300 × 250                                 90                           max. 120
      Wallpaper (superbanner + skyscraper)*                                               728 × 90 +                               180                      each max. 120
                                                                                          120 × 600
      Billboard                                                        770 | 800 | 870 or 970 × 250                                180                           max. 120
      Half page                                                                           300 × 600                                180                           max. 120
*
    Background colouring on request.

Details on special ad formats on request.

2 Discounts:                     Conditions agreed on for print media do not apply for            Banking information: Springer Fachmedien Wiesbaden GmbH
                                 online media.                                                                         Deutsche Bank Berlin
3 Payment conditions:            Payment within 10 days with 2% discount,                                              Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                                 net within 30 days after invoice date.                                                Swift/BIC: DEUTDEBB
                                 15 % agency commission, agency status must be veri-                                   IBAN: DE09 1007 0000 0069 7003 00
                                 fied with the commissioning at the latest and in the
                                 form of an excerpt from the German Trade Register                You can find our general terms and conditions at
                                 (Handelsregister); valid for Germany: additional VAT             www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
                                 applies to all prices listed; payment due: upon receipt of
                                 invoice.
                                                                                                       Information on special forms of advertising such as whitepapers,
                                                                                                       advertorials, special topic newsletters, microsites, premium part-
                                                                                                       nerships and much more is available on request.

                                                                                                                                                                             15
Fachwissen. Digital. Finden.
                                                                                                                         Website
                                                                                          Formats and technical information                                     F
1 Data formats:      GIF, HTML, JPEG                                                2 Delivery address:    banner-wiesbaden@springernature.com
                     Redirects possible
                                                                                    3 Delivery deadline:   Up to 5 business days before placement.
                     Size: max. 120 kB per advertisement. The maximum                                      Target link: Please be sure to include the target link for
                     allowable file size is based on the file size of the                                  each ad.
                     respective file(s).
                     The publisher reserves the right to reject files that are      4 Newsletter           If newsletter-format ads are submitted, please note
                     particularly CPU-intensive. The CPU load of HTML 5               advertisements:      that the advertising media must not contain any
                     should not exceed 25% on a currently configured stan-                                 animations. These are not supported by all
                     dard computer. If the CPU load slows down the scrolling                               e-mail programs, so we do not accept animated
                     of a website or starts to jerk, which can limit the usabili-                          newsletter banners.
                     ty of the website. Reducing the CPU load by reducing           5 Contact:             Carmen Calvo-Zeller
                     the number of animated objects as well as the motion                                  Ad Management
                     of animated objects can help.                                                         phone + 49 (0) 611 / 78 78 – 616
                     Sound can be included in advertisements, provided the                                 banner-wiesbaden@springernature.com
                     following conditions are met:
                     – At the start of the advertisement, the sound must be
                       turned off. Only a specific action on the part of the
                       user (click) should activate the sound.
                     – There should be a clearly visible button to turn off the
                       sound.
                     – When the ad (e.g. its layer) is closed, the sound must
                       automatically end.
                     Information on Flash, expandable advertisements,
                     HTML - especially HTML 5, and the use of redirects:
                     www.springerfachmedien-wiesbaden.de/en/
                     media-sales/data-delivery

                                                                                                                                                                    16
Fachwissen. Digital. Finden.
                                                                                  Newsletter
                                                                                       Portrait   1
1 Name:                Newsletter Automobil + Motoren (German)
		                     Newsletter Automotive (English)
2 Brief description:   The newsletters provide engineers and decision-
		                     makers in the automotive industry with the latest news
		                     on technology and developments in the branch in
		                     english language, providing a compact and concise
		                     overview of the latest events in this economic sector.
3 Target group:	Decision-makers and engineers in the automotive and
                       supplier industry as well as engine construction sectors
                       all over the world.
4 Frequency:           Automobil + Motoren:
		2 × weekly, every Tuesday and Friday
                       Automotive: monthly
5 Publishing company: Springer Fachmedien Wiesbaden GmbH
	Contact editor:      Christiane Köllner
                       phone + 49 (0) 611 / 78 78 – 136
                       christiane.koellner@springernature.com
                       Patrick Schäfer
		                     phone + 49 (0) 611 / 78 78 – 557
		                     patrick.schaefer@springernature.com
	Contact advertising:	
                       Rouwen Bastian (Sales Management)
                       phone + 49 (0) 611 / 78 78 – 399
                       rouwen.bastian@springernature.com
                       Thomas Heusler (Media Sales)
		                     phone + 49 (0) 611 / 78 78 – 312
		                     thomas.heusler@springernature.com
6 Usage data: 	Automobil + Motoren: 20,578 subscribers
                       Automotive: 9,144 subscribers
                       (July 2020)

                                                                                                  17
Fachwissen. Digital. Finden.
                                                                                                                        Newsletter
                                                                                                           Prices | advertising formats                  P
1 Advertisement formats and prices (prices in Euro)
   Newsletter Automobil + Motoren (German)                                    pixel format                         fixed price                 kb
   Text ad small + logo/picture (gif or jpeg)*                     pic 140 × 100, text 300 characters **              1,300                   max. 45
   Text ad large + logo/picture (gif or jpeg)*                     pic 140 × 100, text 650 characters **              1,600                   max. 45
   Fullsize banner (gif or jpeg)*                                      468 × 60                                       1,600                   max. 45
   Rectangle (gif or jpeg)*                                            300 × 250                                      1,600                   max. 45

   Newsletter Automotive (English)                                            pixel format                         fixed price                 kb
   Text ad small + logo/picture (gif or jpeg)*                     pic 140 × 100, text 300 characters **               530                    max. 45
   Text ad large + logo/picture (gif or jpeg)*                     pic 140 × 100, text 650 characters **               640                    max. 45
   Fullsize banner (gif or jpeg)*                                      468 × 60                                        640                    max. 45
   Rectangle (gif or jpeg)*                                            300 × 250                                       640                    max. 45
 * not animated files
** incl. spaces

2 Discounts: 	Conditions agreed for print media will not                                   You can find our specifications for online advertising at
               be applied for online media.                                                 www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery
3 Payment conditions:	Payment within 10 days with 2% discount,
                         net within 30 days after invoice date.
                         15 % agency commission, agency status must be verified
                         with the commissioning at the latest and in the form of an
                         excerpt from the German Trade Register (Handels­register);
                         valid for Germany: additional VAT applies to all prices listed;
                         payment due: upon receipt of invoice.
  Banking information: 	Springer Fachmedien Wiesbaden GmbH
                         Deutsche Bank Berlin
                         Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300
                         Swift/BIC: DEUTDEBB
                         IBAN: DE09 1007 0000 0069 7003 00
	You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc
                                                                                                                                                               18
A world of information from the
automotive field

www.springerprofessional.de

www.springerfachmedien-wiesbaden.de   Springer Vieweg
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