MEDIA GUIDE 2018 GLOBAL - Amway Global
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2018 GLOBAL MEDIA GUIDE 02 A MOSAIC There’s something deeply appealing about a mosaic. From ancient Roman murals made from stained glass to the stunning Indian floor patterns made of bright-colored flower petals, the concept of something big and beautiful born from small individual pieces transcends cultures and borders. The Amway business, too, is a mosaic. It’s a colorful compendium of people of different backgrounds and countries, desires and aspirations and of products and ingredients sourced from around the world. This issue of the media guide aims to capture stories, sights and soundbites of the global experience. Throughout the guide, you’ll see images of Amway Business Owners and photos they’ve shared on social media. Paired with stories sourced from around the world, this year’s media guide captures the international mosaic that is… @Amway.
* 03 CONTENTS 2018 GLOBAL MEDIA GUIDE 04 WELCOME PG. 20 THERE HAS NEVER BEEN A BETTER TIME FOR THE 2017 WAS A BIG YEAR FOR AMWAY. AMWAY BUSINESS THAN NOT ONLY DID MANY COUNTRIES RIGHT NOW—AND WE’RE 2017 was a big year for Amway. Not only did many EXPERIENCE countries successfully achieve their sales goals, we PROUD TO HAVE BEEN also invested more in product innovation and digital experiences than ever before. NAMED IN 2017 AS THE PG. 21 WORLD’S NO. 1 DIRECT We’re incredibly proud of the new Atmosphere Drive,™ our first in-car air treatment system. You can read more about this on page 20. SELLING BUSINESS.* We also expanded the XS™ Energy brand to many more nations, capped by a phenomenal debut in China. There were more than one million cans sold in the first hour there, continuing to prove that our products resonate with customers around the world. Take a trip with XS™ Energy on page 21. PG. 29 Last year, we also launched a reformulated Essentials by Artistry™ skincare line that’s infused with botanical extracts, like acerola cherry from our certified AMWAY AT-A-GLANCE organic farms in Brazil. Read more about our farms on page 29. Lastly, as part of our latest Nutrilite™ brand innovation, we launched the next generation Nutrilite™ Double X™ vitamin, mineral and phytonutrient supplement. This formula features PhytoProtect™, a phytonutrient blend that supports the body’s own natural antioxidant defense mechanisms to fight free radicals.* It also includes an improved berry blend added to specifically help fill nutritional gaps that we discovered through our global phytonutrient research. Read more on page 13. PG. 13 There has never been a better time for the Amway business than right 17,000+ EMPLOYEES now—and we’re proud to have been named in 2017 as the world’s No. 1 direct selling business.** Both industry research and our own entrepreneurship study have shown that people’s attitudes toward work are changing, and we’re well positioned for the future. 50% NUTRITION 60+ LANGUAGES $8.6B USD IN 2017 SALES 100+ Doug DeVos Steve Van Andel 21 % 26 % countries and territories 450+ HOME BEAUT Y AND PERSONAL CARE *This statement has not been evaluated by the Food 3% OTHER unique products and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. **Ranked by the DSN Global 100. June 2017 edition. *Ranked by the DSN Global 100. June 2017 edition. Based on 2016 revenues. Based on 2016 revenues.
05 ABOUT AMWAY 2018 GLOBAL MEDIA GUIDE 06 “WE SIMPLIFY ENTREPRENEURSHIP. WE TEACH THE SKILLS YOU NEED, WE GIVE YOU THE PRODUCTS AND TOOLS TO BUILD YOUR BUSINESS, AND A COMMUNITY OF MENTORS IS THERE TO SUPPORT YOU EVERY STEP OF THE WAY. THE POSSIBILITIES ARE ENDLESS, AND THE RISK IS LOW.” JOHN PARKER AMWAY CHIEF SALES OFFICER The majority of Amway These individuals earn bonuses on customer sales. The more they sell, Business Owners work the more they can earn. Amway Business Owners participated in 5M+ ONLINE part time on their business, making it a great way to Many Amway Business Owners (ABOs) cite flexibility as one of their top make extra money without reasons for owning their business. learning activities in 2017. full-time commitment. Parents love the business because it means they won’t miss their kids’ soccer games and band concerts. $58.6B “There is no secret to quick success with Amway.” Young professionals love the freedom the business gives them to explore I hear the zip of a suitcase in the other interests. background. I’m on the phone with Amway Chief Sales Officer John Parker, “We simplify entrepreneurship,” Parker and he’s packing for a trip to Japan. says, before he signs off to catch USD in bonuses and incentives have his flight. “We teach the skills you been paid to ABOs since 1959. He continues, “It takes hard work need, we give you the products and WORK WHERE and dedication, just like anything tools to build your business and a 100% else. The true advantage of Amway community of mentors is there to isn’t in the money. At least, not support you every step of the way. initially. It’s in the flexibility.” The possibilities are endless, and the risk is low.” He’s referencing Amway’s business YOU WANT, model—direct selling. Instead of relying on retail store partners to satisfaction guarantee on Amway TM sell the company’s products, Amway products and the business opportunity* opens up the products to individuals to sell. WHEN YOU WANT *Check local market website for details. Exclusions apply. Visit amway.com and search: Satisfaction Guarantee.
07 DIGITAL TOOLS 2018 GLOBAL MEDIA GUIDE 08 HOW AMWAY USES TECHNOLOGY TO FUEL ITS GLOBAL NETWORK Learn about our digital tools
09 DIGITAL TOOLS 2018 GLOBAL MEDIA GUIDE 10 Amway isn’t just empowering the For customers, direct selling in the Additional support, beyond that of business owners of tomorrow—they’re digital age offers the best of all an ABO, is available locally as well. also pioneering products of the worlds—from access to a trusted, On average, Amway responds to 12.4 future. The company’s R&D teams are personal advisor and high-quality, million customer requests a year currently exploring different ways in science-backed products to user- through their local customer support which air- and water-treatment devices, friendly digital solutions for shopping teams. A recent digital customer cooking innovations, homeware and and customer service. service upgrade helped reduce the nutrition products can all interact. average waiting time to under a Unlike the typical employee at the minute in some of its largest markets, Imagine you’re cooking spicy food in nearby store, ABOs have a deeper including China, Korea, USA and India. your iCook™ cookware, for example. connection to their customers and In the future, your Atmosphere Sky™ are equipped with resources to make The company is complementing its device may know that you’re cooking personalized recommendations when customer service staff with digital and compensate by boosting its someone is considering nutrition, interactions (chat, bots, etc.), as well treatment cycle to help purify the air. skincare and home care products. Plus, as social customer service using customers can quickly order products instant messaging chats, to respond While interactions like this are only in online or with their mobile device. to ABO and customer needs however the concept phase, it’s the beginning the individual prefers. of building a connected lifestyle surrounding people’s homes and their personal devices in a way that many other companies haven’t explored before. Amway has recently invested From the beginning, the promise of Amway has never wavered. Amway helps anyone with the entrepreneurial spirit—and the desire—to build a business of their own. The outcome is people who are more in control and $70M USD in mobile apps for Amway Business Owners, including the flagship empowered to make choices for themselves. It means app, Amway MyBiz. that their business revolves around their life, instead of their life revolving around their business. Amway has invested nearly $3M That outcome is more important today For example, with MyBiz, ABOs can than ever before. Today’s entrepreneurs access back office data and analytics want to run their businesses on the go, to help them achieve their sales goals. from wherever they are. They want data Social sharing platforms allow ABOs and tools that are only a swipe away to create and share content on their and they want to sell products that are social media channels and digital in its digital customer service digitally connected. Amway offers all tools help business owners build experience recently. this—and more. a community of people who share similar interests, like beauty, fashion, In fact, many Amway Business Owners fitness or nutrition. largely operate their businesses Amway customer service today online—via social media and “If there’s a company that can leverage teams respond to 12.4M their mobile devices. ABOs have an the benefits of digital platforms and extensive library of on-demand apps social media for entrepreneurship, it’s and tools to help guide their work. Amway,” said Michael Edwards, Amway vice president of global digital services and channel strategy. “We’re re-thinking AMWAY HUB BODYKEY SMARTLOSS ATMOSPHERE CONNECT what it means to be personal today, in customer requests a year. A multifaceted center for running an Amway As part of the BodyKey™ weight management Paired with an Atmosphere Sky™ unit, the a business that’s all about personal business on the go, the Hub makes it easier product line, the SmartLoss™ app helps users Connect App allows users to control and relationships and community building.” to work anytime, anywhere—enabling ABOs track daily weight and steps. The app serves monitor indoor air quality from anywhere, to register new customers, show product as a personal coach, helping users achieve offering the capability to adjust settings, demos, place mobile orders and more. their weight management goals and share change fan speeds and track filter life. successes with others.
11 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 12 HARNESSING THE POWER OF PLANTS The Nutrilite brand’s top-selling products and more TM
13 BRANDS & PRODUCTS Clockwise from left: Scientists examine Traditional Chinese Medicine plants from the Amway (China) Botanical Research & Development Center (ABRC) in Wuxi, China; the ABRC is built on 34 hectares of far and, including this large greenhouse; Nutrilite™ Double X ™ contains 12 essential vitamins, 10 essential minerals and 22 plant concentrates from every color of the phytonutrient spectrum. You don’t remain the world’s The Nutrilite™ product portfolio of NUTRILITE™ SUPPLEMENTS TOP-SELLING NUTRILITE ™ 10.6B vitamins and dietary supplements No. 1 selling vitamins and NUTRILITE PRODUCTS TM dietary supplements brand features ingredients made from plants grown on Amway certified COMBINE THE ‘BEST without constant innovation. organic farms in the U.S., Brazil OF NATURE’ AND THE 1. NUTRILITE ™ ALL PLANT is the world’s No. 1 selling vitamins and Mexico. In total, Amway owns PROTEIN POWDER and dietary supplements brand.** Turmeric, watercress, rosemary nearly 6,000 acres of farmland that supply ingredients used in many ‘BEST OF SCIENCE,’ Nutrilite™ vitamin and mineral tablets and alfalfa. This isn’t a recipe for a 2. NUTRILITE™ DOUBLE X™/ and soft gels are sold annually. culinary concoction, it’s a few of Nutrilite™ products. RESULTING IN SAFE, HIGH the ingredients found in Nutrilite™ Ingredients are combined with unique TRIPLE X™ DIETARY Double X™ vitamin, mineral and scientific insights, like time-release QUALITY VITAMINS AND SUPPLEMENT phytonutrient supplement. While technology, to maximize the nutritional it still holds the same name as benefit for consumers. DIETARY SUPPLEMENTS. 3. NUTRILITE ™ Nutrilite™ brand’s legacy product, it now sports a new formula boosting From products that support brain VITAMIN C PLUS phytonutrient levels (also called function to products, like Truvivity,™ phytochemicals) to help the body that support hydration and skin health *This statement has not been evaluated by the Food defend against free radicals. from the inside out,* there’s a wide and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. range of Nutrilite™ products for the **Euromonitor International Limited, whole family. euromonitor.com/amway-claims
15 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 16 INFUSED WITH NATURE, PERFECTED BY SCIENCE The latest Artistry products and beauty news TM
17 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 18 Founded by Edith Rehnborg, a trailblazer for entrepreneurial women, Artistry today has TM become a top-selling premium beauty brand. Rehnborg was a world traveler and was inspired by the unique beauty of VITAMIN C + HA TREATMENT ™ ARTISTRY SIGNATURE women around the globe. She made This Artistry intensives skincare ™ COLOR™ BLUSH it her mission to develop skincare and product was reformulated in Shades from sweet pink to makeup products for the unique 2017 to include the highest dusty mauve are formulated skincare needs of people everywhere. concentration of Vitamin C ever with microfine pigments, offered in an Artistry™ product. guaranteeing blendable, beautiful color. More than 50 years later, the Artistry™ brand is known for its personalized product portfolio that’s infused with botanical ingredients and backed by Amway’s expertise in skin science. ESSENTIALS BY ARTISTRY ™ ARTISTRY EXACT FIT ™ ARTISTRY SUPREME LX ™ The wide portfolio of beauty and GEL CLEANSER POWDER FOUNDATION REGENERATING EYE CREAM personal care products is formulated This sulfate-free gel Rare Amazonian minerals Reduces visible signs of cleanser cleans and tones help control shine for a aging in the eye area with based on Amway’s expertise in in one step, removing beautifully natural matte this luxurious eye cream skincare. Many of the products makeup, pore-clogging dirt finish while perfecting made with 24-karat gold include ingredients sourced from the and excess oils. and minimizing the and gardenia grandiflora company’s certified organic farms. appearance of dark spots, stem cell extracts. pores and blemishes. One example is the Artistry™ Vitamin C + HA Treatment. It’s infused with the Vitamin C powerhouse acerola cherry. ARTISTRY SIGNATURE COLOR™ LIGHT UP LIP GLOSS 196M+ beauty and personal care products Enriched with jojoba and avocado oils, Light Up Lip Gloss gives lips a vibrant shine with extra are sold annually. moisturization. Apply anytime, anywhere with the built-in mirror and LED light. ARTISTRY ™ is among the world’s top 10, largest TOP-SELLING selling, premium skincare brands.* ARTISTRY PRODUCTS TM View photos of Amway Business Owners with their favorite Artistry ™ 1. YOUTH XTEND™ ARTISTRY IDEAL RADIANCE ™ products from around SOFTENING LOTION ILLUMINATING MILKY EMULSION the world on Instagram: ARTISTRY YOUTH XTEND™ PROTECTING CREAM Powered by the highest @Amway 2. YOUTH XTEND EYE CREAM ™ concentration of brightening This cream contains antioxidant extracts and botanicals to rejuvenate skin’s youthful ingredients, this lotion helps interrupt the cycle that creates appearance morning to night and help protect 3. SUPREME LX™ age spots before they begin. from environmental stresses. REGENERATING CREAM *Euromonitor International Limited, euromonitor.com/amway-claims
19 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 20 HEALTHY HOMES, Amway helps to make Many people don’t realize the first Today, Amway is well known for its Amway product, a biodegradable, eSpring™ water treatment system and homes cleaner and safer environmentally sensitive home Atmosphere™ air treatment system. with high-performing cleaning product, paved the way for products for water and air the company’s current home products. From phosphate-free laundry detergent purification, cooking and HEALTHY PLANET to environmentally sensitive cleaning cleaning needs. products, Amway home products are safe for the whole family. TOP-SELLING HOME PRODUCTS 80M+ home products are sold annually. eSpring™ is the world’s NO. 1 SELLING ATMOSPHERE AIR ™ ESPRING WATER ™ AMWAY HOME DISH™ TREATMENT SYSTEM TREATMENT SYSTEM DROPS ULTRA-CONCENTRATED DISHWASHING LIQUID™ The combination of Amway’s This water purifier removes proven particle sensor more than 140 potential Just a few drops cut brand of home water treatment technology with a three-stage health-effect contaminants through a sink full of greasy, filtration system results in that may be present in dirty dishes. Plus, the systems.* It effectively removes more cleaner air. drinking water. biodegradable, phosphate- free formula is safer for the than 140 potential health-effective environment and your family. contaminants and destroys more than 99.9% of waterborne, disease- causing bacteria and viruses. ATMOSPHERE SKY™ air treatment system effectively removes 99.99% of more than 300 particulates as small as .007 microns from air passing through the filter. ATMOSPHERE DRIVE TM The Atmosphere Drive™ system is Amway’s first portable air treatment system for the car. It’s the same air treatment technology that you know and love, just packaged in a smaller size to reduce particle sizes of .015 microns from air passing through the filter. *Based on a Verify Markets study of 2016 global sales.
21 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 22 From summer road trips to chilling seaside, XS™ Energy drinks keep you energized for wherever adventure takes you. Catch up with the XS™ brand on Instagram to see the wild places and awesome adventures that ABOs take with their favorite energy drink: @XSNation XSPERIENCE MORE XS Energy is more than just “People today are very interested in “The line between work and play is “THE LINE BETWEEN WORK AND PLAY IS TM entrepreneurship,” said Vanderveen. disappearing, blending in with a an energy drink and sports More than DISAPPEARING, BLENDING IN WITH A 30% “They don’t want to be in the office lifestyle that says work should be nutrition brand. It’s a fresh from 9 a.m. to 5 p.m., five days a more than a way of making a living.” approach to business. week. They’re hungry for flexibility and freedom. They want to travel and For Vanderveen, he’s focused on building an experience around LIFESTYLE THAT SAYS WORK SHOULD BE sales growth XS Energy Co-Founder David ™ Vanderveen seems more at home on see the world—in addition to having a family and making money.” independent business ownership (coined, XSperience). Scroll the MORE THAN A WAY OF MAKING A LIVING.” in 2017 a surfboard than he does behind a brand’s Instagram feed and you’ll desk. A resident of the Golden State Research continues to show that see customers and business owners DAVID VANDERVEEN XS ENERGY of California, he splits his time in people today view work as a “thing,” snapping selfies of themselves CO-FOUNDER OF XS™ ENERGY ™ the office between the XS™ Energy not a “place.” Coincidentally, that’s climbing mountains and surfing with brand’s birthplace in Laguna Beach why Rich DeVos and Jay Van Andel their energy drink or nutrition bar and Amway headquarters in Ada, founded Amway—to give people more in hand. is the first exclusively sugar-free energy Michigan, USA. His passion for XS™ freedom and flexibility with both their Energy is unmatched, and it seems time and finances. XS™ Energy is giving Amway Business drink brand sold globally.* like he’s always on the move. Japan, Owners a creative, adventurous outlet Korea, Australia, Germany, China— to build an Amway business and a he meets with thousands of Amway brand around action, adventure and Business Owners a month, and he fitness. It’s an XSperience that can’t has his finger on the pulse of what be found anywhere else. engages millennials. *Euromonitor International Limited, euromonitor.com/amway-claims
23 RESEARCH & DEVELOPMENT 2018 GLOBAL MEDIA GUIDE 24 Clockwise from left: The greenhouse at the Amway (China) Botanical Research & Development Center (ABRC) in Wuxi, China; a scientist examines plant concentrates for a future Amway™ product in the Nutrilite™ lab in Buena Park, California; a scientist works on a new formula in the lab at Amway World Headquarters in Ada, Michigan, U.S.; Chrysanthemums bloom at the ABRC, where Amway scientists recently completed mapping this complex plant’s genome. Our scientists are taking While efforts behind some segments 240+ of product development research are discovery and innovation to kept secret for competitive purposes, the next level. others warrant a different approach: sharing. Whether it’s submitting our While most companies employ an research for publication in scientific R&D team, Amway takes it a step journals, or opening the results of a patent applications pending worldwide further and has built a small army. study for public domain, Amway R&D Here, nearly 1,000 Amway scientists, believes in the importance of sharing 800+ engineers and technicians work in an effort to advance scientific with leading universities, science research as a whole. institutes and advisory boards to conduct world-class research that Recent scientific research supports product development. advancements include the work being done at the Amway (China) patents held worldwide Botanical Research & Development Center (ABRC) in Wuxi, China. 100+ At the 118-acre research farm and R&D center, Amway scientists are exploring a wide range of BEST OF NATURE, Traditional Chinese Medicine (TCM) plants, including goji berry scientific laboratories and chrysanthemum, for potential integration into future nutrition and beauty products. BEST OF SCIENCE
25 AMWAY LOCATIONS 2018 GLOBAL MEDIA GUIDE 26 $335M USD invested in new manufacturing and R&D facilities in the last six years 15 manufacturing and processing plants MANUFACTURING FACILITIES CERTIFIED ORGANIC FARMS DISTRIBUTION/WAREHOUSING GLOBAL FOOTPRINT AMERICAS EUROPE, INDIA, AFRICA GREATER CHINA ASIA PACIFIC REGIONAL PRESIDENT REGIONAL PRESIDENT REGIONAL PRESIDENT REGIONAL PRESIDENT Candace Matthews Samir Behl Gan Chee Eng Mark Beiderwieden MARKETS MARKETS MARKETS MARKETS Brazil Europe China Australia Latin America India Hong Kong Japan 6 continents, 750+ places Since 1959, Amway has expanded across North America Russia Taiwan Korea the globe and now operates in more than and spaces, millions of Amway 100 countries and territories. With a presence CERTIFIED ORGANIC FARMS Southern Africa MANUFACTURING FACILITY New Zealand Southeast Asia Business Owners. With such that stretches from South Africa to Thailand, Ephrata, Washington, USA MANUFACTURING FACILITY Guangzhou, China Jalisco, Mexico Tamil Nadu, India MANUFACTURING FACILITY a large global footprint, it’s England to Australia, you’re likely to Trout Lake, Washington, USA MAJOR DISTRIBUTION/ Binh Duong, Vietnam encounter one of the 750+ Amway spaces MAJOR DISTRIBUTION/ WAREHOUSING HUBS no surprise to see Amway during your travels. Ubajara, Brazil WAREHOUSING HUBS Beijing, China MAJOR DISTRIBUTION/ wherever you are in the world. MANUFACTURING FACILITIES Budapest, Hungary Guangzhou, China WAREHOUSING HUBS In addition to the Amway Center™ in Orlando, Ada, Michigan, USA Moscow, Russia Shanghai, China Busan, South Korea Buena Park, California, USA Pruszkow, Poland Taipei, Taiwan Kobe, Japan Florida, you’ll also see the Amway™ logo and Quincy, Washington, USA Venlo, Netherlands Xi’an, China Samut Prakan, Thailand blue awning by the entrance of Citi Field in New Tokyo, Japan York City. If you head to Tokyo, you’ll see the MAJOR DISTRIBUTION/ WAREHOUSING HUBS Amway™ logo in the skyline of Shibuya, one of Ada, Michigan, USA the city’s trendiest neighborhoods. Norcross, Georgia, USA Santa Fe Springs, California, USA Sao Paulo, Brazil
27 ORGANIC FARMING 2018 GLOBAL MEDIA GUIDE 28 FARMING HOW IT’S MEANT TO BE Get to know Amway’s certified organic farms
29 ORGANIC FARMING 2018 GLOBAL MEDIA GUIDE 30 Photos clockwise from top: A farmer tends to the acerola cherry tree nursery in Ubajara, Brazil; echinacea blooms at Amway’s farms in Trout Lake, Washington, U.S.; Amway R&D manager Anacleto Sosa in a field of spinach at Rancho El Petacal; fields of alfalfa ready for harvest at Rancho El Petacal; the entry to the haciendas at Rancho El Petacal; Amway relies on GPS-guided tractors to efficiently tend to the thousands of acres of farmland. Freshly harvested acerola cherries. NEARLY 6,000 ACRES Nutrilite™ is the only global vitamin and No to pesticides and Rather than relying on harmful The farm team also makes their dietary supplement brand to grow, harvest chemicals, the farm relies on a own organic fertilizer from a formula chemicals. Yes to worms. variety of natural methods to keep of alfalfa, water, milk and special and process plants on their own certified the plants healthy and the ground strains of bacteria. This, combined organic farms.* “I come from a family of farmers, so fertile. One example is the five tons with the worm farm’s liquid humus, I love the country; the plants; the soil. of worms that are farmed to provide is the only fertilizer that’s spread That’s why I love my work.” rich nutrients that enrich the soil. on the fields. That gives us all In a healthy worm farm, the worms the benefits of traditional farming Anacleto Sosa, Amway R&D manager, process the equivalent of their own methods, but it’s all natural. stands like a farm superhero, weight each day. Their waste, or surrounded by an expansive sea of castings, is collected by watering Similar methods are used at its spinach plants at Rancho El Petacal, and draining the worm beds multiple sister farms in Trout Lake, Washington, one of the company’s certified times. The result is 260,000 liters USA, where the farms are irrigated organic farms. The farm is located of nutrient-rich liquid humus a year, using nutrient-rich water runoff only 100 kilometers from Mexico’s key to fertilizing the farm’s organic from the nearby glacier; and at the pacific coast, taking advantage of crops destined for ingredients to be farm in Ubajara, Brazil, the site the warm sea breezes. used in Nutrilite™ products. of our largest acerola cherry farm. *Euromonitor International Limited, euromonitor.com/amway-claims
31 CORPORATE RESPONSIBILITY “CHILDHOOD MALNUTRITION IS A PREVENTABLE ISSUE AND WE KNOW THAT BY USING AMWAY’S RESOURCES AND OUR EXPERTISE, WE CAN HELP MORE MALNOURISHED CHILDREN AND THEIR FAMILIES LIVE BETTER LIVES.” JEFF TERRY AMWAY GLOBAL MANAGER FOR CORPORATE SOCIAL RESPONSIBILITY FIGHTING CHILDHOOD MALNUTRITION A big solution in a small package. Amway, employees and “What if we could take our expertise in nutrition and supplementation, For families like the Nzimas, who are from Lusaka, Zambia, Nutrilite™ Little While they don’t have the money to buy fresh fruit and vegetables, distributors support local causes across the world. 515,938 and solve world problems?” Bits™ is helping their children survive he mixes Nutrilite™ Little Bits™ number of people helped through and thrive. “If the food that you give supplement in with their hot cereal, From raising money to help children This was the question that started our them doesn’t have vitamins, how can filling the nutritional gap left from with special needs in the United Amway volunteer efforts in 2017 fight against childhood malnutrition. they survive?” Jonathan Nzima asks. their impoverished diet. States to building homes for families in Guatemala, they’re a volunteer 102,778 According to the World Health force to be reckoned with and have Organization (WHO), more than changed thousands of lives. 250,000 500,000+ 3 million children die each year as a result of malnutrition. Those who survive are often challenged number of Amway volunteers in 2017 with physical, health and cognitive problems for the rest of their lives. As such, the first five years of ABOs and employees were engaged in the Nutrilite™ Power of 5 campaign to malnourished children will receive a daily supply of Nutrilite™ Little Bits™ $17.2+M 210,000 a child’s life are critical to their support the distribution of Nutrilite™ by the end of 2019. global donations from Amway, employees development, and Amway has taken and Amway Business Owners globally in 2017 on the task of helping address Little Bits™, through events, rallies, runs volunteer hours recorded in 2017 the issue through its own unique and promotions in 2017. solution, Nutrilite™ Little Bits™. Based Nutrilite™ Little Bits™ is on the WHO’s recommendations, distributed through: $120 Nutrilite™ Little Bits™ is a micronutrient 24 15 supplement enhanced with plant nutrients, and is distributed to families in partnership with humanitarian organizations. USD cost to provide Nutrilite™ Little Bits™ to a child for one year programs across countries
33 ENTREPRENEURSHIP 2018 GLOBAL MEDIA GUIDE 34 Amway Global 2018 REPORT SURVEY RESULTS Entrepreneurship Report 2018 identifies technology, education and skills as key opportunities to improve 44 49,000+ countries participated men and women aged 14–99 surveyed the start-up environment for aspiring entrepreneurs. For eight years, Amway has conducted global research on HOW ENTREPRENEUR- FRIENDLY FRIENDLY IS 36% agree that the economic situation entrepreneurship, examining OUR WORLD? perceptions and attitudes toward is beneficial 34% 40% building a business. This year’s findings show that there remains great room for improvement agree that the rules and regulations agree the education system teaches in supporting entrepreneurship through technology, education and are easy to understand and follow people the skills they need 48% 33% teaching critical skills. “Gaining a greater understanding of why people decide for or against of respondents agree their country agree that dealing with taxes in their owning a business, and what kind of businesses are most appealing, has technology available that makes country is manageable is helpful for effectively fostering entrepreneurship easier a world of entrepreneurs,” said Amway President Doug DeVos. “This 64% knowledge can help business and government leaders make decisions GLOBALLY, and take actions that help more ENTREPRENEURS PREFER: people start their own businesses working in a metropolitan area and reach their full potential. More entrepreneurs mean more opportunity, more economic growth and more prosperity for everyone.” 60% a profit-oriented business 75% servicing clients personally 57% 54% WHAT DRIVES THE working with a team instead of alone to provide a service 23% ENTREPRENEURIAL SPIRIT? THE TOP-THREE AREAS RESPONDENTS WISH FOR SUPPORT: raising money 20% 18% help with finances, taxes marketing and identifying customers and regulations
35 HERITAGE 2018 GLOBAL MEDIA GUIDE 36 “WE WERE JUST TWO GUYS WHO WANTED TO HAVE A BUSINESS OF OUR OWN. WE WERE KIDS WHO WERE HUNGRY FOR SUCCESS AND WHO WANTED TO GIVE OTHERS THE CHANCE TO BE IN BUSINESS FOR THEMSELVES TOO.” RICH DEVOS CO-FOUNDER OF AMWAY INSPIRING THE NEXT GENERATION OF ENTREPRENEURS Building a business requires While the world has changed a lot since 1959, the company perseverance, resilience and is still fueled by the founders’ taking a few risks. entrepreneurial spirit and high-quality Amway™ products. And, the company Amway was founded in Ada, Michigan, still remains dedicated to helping USA, by two lifelong friends and people take the first step toward business partners, Jay Van Andel and business ownership. Rich DeVos. As entrepreneurs, they knew how hard starting a business “Putting Amway Business Owners and could be—from starting a flight school customers at the center of all we do to opening a burger restaurant, they had is what has enabled Amway to thrive experienced the highs and lows of the and grow. We want to do everything startup world. In 1959, they founded we can now to ensure the future is Amway to make it easier for other strong for generations to come,” said Doug DeVos and Steve Van Andel people to start their businesses, too. Doug DeVos. “We were just two guys who wanted to Chairman Steve Van Andel and have a business of our own. We were President Doug DeVos both have kids who were hungry for success and served in leadership positions with who wanted to give others the chance key industry organizations, including to be in business for themselves too,” the World Federation of Direct Selling recounted DeVos. Associations (WFDSA) and the Direct Selling Education Foundation. Doug Today, their sons lead the company, DeVos recently completed his term as which has grown to become one of the chairman of the WFDSA, and Steve Van largest privately held companies in the Andel is a two-time former chairman United States. of the U.S. Chamber of Commerce.
2018 GLOBAL MEDIA GUIDE 38 THE FUTURE OF AMWAY From India to Thailand, Ukraine to Mexico, the Amway business continues to give people the opportunity to take the first step toward financial flexibility. Whether it’s selling products part-time or building a sustainable business for the long term, there’s never been a better time to join Amway. To keep up to date, follow the company on Facebook® (facebook.com/amway), Twitter® (@amway), YouTube® (youtube.com/amway) or Instagram® (@amway), or visit www.amwayglobal.com to find Amway in your country. Facebook® is a registered trademark of Facebook, Inc., Twitter® is a registered trademark of Twitter, Inc., YouTube® is a registered trademark of Google Inc., Instagram® is a registered trademark of Instagram, LLC. Photos from Amway Business Owners and customers appear throughout the media guide. Thanks to the following for use of their images: @eglegil, @dilyanatabakova, @lesia.eriomina, @bri_pile, @zanetacugaj, @katerina.orlikhina, @alfredhofca, @36mark, @karolinanaz, @katieemackie, @mufasa.13 and @xsblondie.
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