MEDIA GUIDE 2018 GLOBAL - Amway Global
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2018 GLOBAL MEDIA GUIDE
2018 GLOBAL MEDIA GUIDE 02 A MOSAIC There’s something deeply appealing about a mosaic. From ancient Roman murals made from stained glass to the stunning Indian floor patterns made of bright-colored flower petals, the concept of something big and beautiful born from small individual pieces transcends cultures and borders. The Amway business, too, is a mosaic. It’s a colorful compendium of people of different backgrounds and countries, desires and aspirations and of products and ingredients sourced from around the world. This issue of the media guide aims to capture stories, sights and soundbites of the global experience. Throughout the guide, you’ll see images of Amway Business Owners and photos they’ve shared on social media. Paired with stories sourced from around the world, this year’s media guide captures the international mosaic that is… @Amway.
*
03 CONTENTS 2018 GLOBAL MEDIA GUIDE 04
WELCOME
PG. 20 THERE HAS NEVER BEEN
A BETTER TIME FOR THE
2017 WAS A BIG YEAR FOR AMWAY. AMWAY BUSINESS THAN
NOT ONLY DID MANY COUNTRIES RIGHT NOW—AND WE’RE
2017 was a big year for Amway. Not only did many
EXPERIENCE
countries successfully achieve their sales goals, we PROUD TO HAVE BEEN
also invested more in product innovation and digital
experiences than ever before.
NAMED IN 2017 AS THE
PG. 21
WORLD’S NO. 1 DIRECT
We’re incredibly proud of the new Atmosphere Drive,™ our first in-car air
treatment system. You can read more about this on page 20. SELLING BUSINESS.*
We also expanded the XS™ Energy brand to many more nations, capped by a
phenomenal debut in China. There were more than one million cans sold in the
first hour there, continuing to prove that our products resonate with customers
around the world. Take a trip with XS™ Energy on page 21.
PG. 29 Last year, we also launched a reformulated Essentials by Artistry™ skincare
line that’s infused with botanical extracts, like acerola cherry from our certified
AMWAY AT-A-GLANCE
organic farms in Brazil. Read more about our farms on page 29.
Lastly, as part of our latest Nutrilite™ brand innovation, we launched the
next generation Nutrilite™ Double X™ vitamin, mineral and phytonutrient
supplement. This formula features PhytoProtect™, a phytonutrient blend that
supports the body’s own natural antioxidant defense mechanisms to fight
free radicals.* It also includes an improved berry blend added to specifically
help fill nutritional gaps that we discovered through our global phytonutrient
research. Read more on page 13.
PG. 13
There has never been a better time for the Amway business than right
17,000+ EMPLOYEES
now—and we’re proud to have been named in 2017 as the world’s No. 1
direct selling business.** Both industry research and our own entrepreneurship
study have shown that people’s attitudes toward work are changing, and
we’re well positioned for the future. 50%
NUTRITION
60+ LANGUAGES
$8.6B
USD IN 2017 SALES
100+
Doug DeVos Steve Van Andel
21 %
26 % countries and territories
450+
HOME BEAUT Y AND
PERSONAL CARE
*This statement has not been evaluated by the Food
3%
OTHER
unique products
and Drug Administration. This product is not intended
to diagnose, treat, cure or prevent any disease.
**Ranked by the DSN Global 100. June 2017 edition. *Ranked by the DSN Global 100. June 2017 edition.
Based on 2016 revenues. Based on 2016 revenues.
05 ABOUT AMWAY 2018 GLOBAL MEDIA GUIDE 06
“WE SIMPLIFY ENTREPRENEURSHIP. WE TEACH
THE SKILLS YOU NEED, WE GIVE YOU THE PRODUCTS
AND TOOLS TO BUILD YOUR BUSINESS, AND A
COMMUNITY OF MENTORS IS THERE TO SUPPORT
YOU EVERY STEP OF THE WAY. THE POSSIBILITIES
ARE ENDLESS, AND THE RISK IS LOW.”
JOHN PARKER
AMWAY CHIEF SALES OFFICER
The majority of Amway These individuals earn bonuses on
customer sales. The more they sell,
Business Owners work the more they can earn.
Amway Business Owners participated in
5M+ ONLINE
part time on their business,
making it a great way to Many Amway Business Owners (ABOs)
cite flexibility as one of their top
make extra money without reasons for owning their business. learning activities in 2017.
full-time commitment. Parents love the business because
it means they won’t miss their kids’
soccer games and band concerts.
$58.6B
“There is no secret to quick success
with Amway.” Young professionals love the freedom
the business gives them to explore
I hear the zip of a suitcase in the other interests.
background. I’m on the phone with
Amway Chief Sales Officer John Parker, “We simplify entrepreneurship,” Parker
and he’s packing for a trip to Japan. says, before he signs off to catch USD in bonuses and incentives have
his flight. “We teach the skills you been paid to ABOs since 1959.
He continues, “It takes hard work need, we give you the products and
WORK WHERE
and dedication, just like anything tools to build your business and a
100%
else. The true advantage of Amway community of mentors is there to
isn’t in the money. At least, not support you every step of the way.
initially. It’s in the flexibility.” The possibilities are endless, and
the risk is low.”
He’s referencing Amway’s business
YOU WANT,
model—direct selling. Instead of
relying on retail store partners to satisfaction guarantee on Amway TM
sell the company’s products, Amway products and the business opportunity*
opens up the products to individuals
to sell.
WHEN YOU WANT *Check local market website for details. Exclusions apply.
Visit amway.com and search: Satisfaction Guarantee.
07 DIGITAL TOOLS 2018 GLOBAL MEDIA GUIDE 08
HOW AMWAY
USES TECHNOLOGY
TO FUEL ITS
GLOBAL NETWORK
Learn about our digital tools
09 DIGITAL TOOLS 2018 GLOBAL MEDIA GUIDE 10
Amway isn’t just empowering the For customers, direct selling in the Additional support, beyond that of
business owners of tomorrow—they’re digital age offers the best of all an ABO, is available locally as well.
also pioneering products of the worlds—from access to a trusted, On average, Amway responds to 12.4
future. The company’s R&D teams are personal advisor and high-quality, million customer requests a year
currently exploring different ways in science-backed products to user- through their local customer support
which air- and water-treatment devices, friendly digital solutions for shopping teams. A recent digital customer
cooking innovations, homeware and and customer service. service upgrade helped reduce the
nutrition products can all interact. average waiting time to under a
Unlike the typical employee at the minute in some of its largest markets,
Imagine you’re cooking spicy food in nearby store, ABOs have a deeper including China, Korea, USA and India.
your iCook™ cookware, for example. connection to their customers and
In the future, your Atmosphere Sky™ are equipped with resources to make The company is complementing its
device may know that you’re cooking personalized recommendations when customer service staff with digital
and compensate by boosting its someone is considering nutrition, interactions (chat, bots, etc.), as well
treatment cycle to help purify the air. skincare and home care products. Plus, as social customer service using
customers can quickly order products instant messaging chats, to respond
While interactions like this are only in online or with their mobile device. to ABO and customer needs however
the concept phase, it’s the beginning the individual prefers.
of building a connected lifestyle
surrounding people’s homes and their
personal devices in a way that many
other companies haven’t explored before.
Amway has recently invested
From the beginning, the promise of Amway has never
wavered. Amway helps anyone with the entrepreneurial
spirit—and the desire—to build a business of their own.
The outcome is people who are more in control and
$70M
USD in mobile apps for Amway
Business Owners, including the flagship
empowered to make choices for themselves. It means app, Amway MyBiz.
that their business revolves around their life, instead
of their life revolving around their business.
Amway has invested nearly
$3M
That outcome is more important today For example, with MyBiz, ABOs can
than ever before. Today’s entrepreneurs access back office data and analytics
want to run their businesses on the go, to help them achieve their sales goals.
from wherever they are. They want data Social sharing platforms allow ABOs
and tools that are only a swipe away to create and share content on their
and they want to sell products that are social media channels and digital in its digital customer service
digitally connected. Amway offers all tools help business owners build experience recently.
this—and more. a community of people who share
similar interests, like beauty, fashion,
In fact, many Amway Business Owners fitness or nutrition.
largely operate their businesses Amway customer service
today online—via social media and “If there’s a company that can leverage teams respond to
12.4M
their mobile devices. ABOs have an the benefits of digital platforms and
extensive library of on-demand apps social media for entrepreneurship, it’s
and tools to help guide their work. Amway,” said Michael Edwards, Amway
vice president of global digital services
and channel strategy. “We’re re-thinking AMWAY HUB BODYKEY SMARTLOSS ATMOSPHERE CONNECT
what it means to be personal today, in customer requests a year.
A multifaceted center for running an Amway As part of the BodyKey™ weight management Paired with an Atmosphere Sky™ unit, the
a business that’s all about personal business on the go, the Hub makes it easier product line, the SmartLoss™ app helps users Connect App allows users to control and
relationships and community building.” to work anytime, anywhere—enabling ABOs track daily weight and steps. The app serves monitor indoor air quality from anywhere,
to register new customers, show product as a personal coach, helping users achieve offering the capability to adjust settings,
demos, place mobile orders and more. their weight management goals and share change fan speeds and track filter life.
successes with others.
11 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 12
HARNESSING
THE POWER
OF PLANTS
The Nutrilite brand’s top-selling products and more
TM
13 BRANDS & PRODUCTS
Clockwise from left:
Scientists examine Traditional
Chinese Medicine plants from the
Amway (China) Botanical Research
& Development Center (ABRC) in
Wuxi, China; the ABRC is built on 34
hectares of far and, including this
large greenhouse; Nutrilite™ Double
X ™ contains 12 essential vitamins,
10 essential minerals and 22 plant
concentrates from every color of the
phytonutrient spectrum.
You don’t remain the world’s The Nutrilite™ product portfolio of
NUTRILITE™ SUPPLEMENTS TOP-SELLING
NUTRILITE ™
10.6B
vitamins and dietary supplements
No. 1 selling vitamins and NUTRILITE PRODUCTS
TM
dietary supplements brand
features ingredients made from
plants grown on Amway certified
COMBINE THE ‘BEST
without constant innovation. organic farms in the U.S., Brazil
OF NATURE’ AND THE 1. NUTRILITE ™ ALL PLANT is the world’s No. 1 selling vitamins
and Mexico. In total, Amway owns
PROTEIN POWDER and dietary supplements brand.**
Turmeric, watercress, rosemary
nearly 6,000 acres of farmland
that supply ingredients used in many
‘BEST OF SCIENCE,’ Nutrilite™ vitamin and mineral tablets
and alfalfa. This isn’t a recipe for a
2. NUTRILITE™ DOUBLE X™/ and soft gels are sold annually.
culinary concoction, it’s a few of
Nutrilite™ products.
RESULTING IN SAFE, HIGH
the ingredients found in Nutrilite™ Ingredients are combined with unique
TRIPLE X™ DIETARY
Double X™ vitamin, mineral and scientific insights, like time-release QUALITY VITAMINS AND SUPPLEMENT
phytonutrient supplement. While technology, to maximize the nutritional
it still holds the same name as benefit for consumers. DIETARY SUPPLEMENTS. 3. NUTRILITE ™
Nutrilite™ brand’s legacy product, it
now sports a new formula boosting From products that support brain
VITAMIN C PLUS
phytonutrient levels (also called function to products, like Truvivity,™
phytochemicals) to help the body that support hydration and skin health *This statement has not been evaluated by the Food
defend against free radicals. from the inside out,* there’s a wide and Drug Administration. This product is not intended
to diagnose, treat, cure or prevent any disease.
range of Nutrilite™ products for the **Euromonitor International Limited,
whole family. euromonitor.com/amway-claims
15 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 16
INFUSED WITH
NATURE,
PERFECTED
BY SCIENCE
The latest Artistry products and beauty news
TM
17 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 18
Founded by Edith Rehnborg, a
trailblazer for entrepreneurial
women, Artistry today has
TM
become a top-selling premium
beauty brand.
Rehnborg was a world traveler and
was inspired by the unique beauty of VITAMIN C + HA TREATMENT ™ ARTISTRY SIGNATURE
women around the globe. She made This Artistry intensives skincare
™ COLOR™ BLUSH
it her mission to develop skincare and product was reformulated in Shades from sweet pink to
makeup products for the unique 2017 to include the highest dusty mauve are formulated
skincare needs of people everywhere. concentration of Vitamin C ever with microfine pigments,
offered in an Artistry™ product. guaranteeing blendable,
beautiful color.
More than 50 years later, the Artistry™
brand is known for its personalized
product portfolio that’s infused with
botanical ingredients and backed by
Amway’s expertise in skin science.
ESSENTIALS BY ARTISTRY ™ ARTISTRY EXACT FIT ™ ARTISTRY SUPREME LX ™
The wide portfolio of beauty and GEL CLEANSER POWDER FOUNDATION REGENERATING EYE CREAM
personal care products is formulated This sulfate-free gel Rare Amazonian minerals Reduces visible signs of
cleanser cleans and tones help control shine for a aging in the eye area with
based on Amway’s expertise in
in one step, removing beautifully natural matte this luxurious eye cream
skincare. Many of the products makeup, pore-clogging dirt finish while perfecting made with 24-karat gold
include ingredients sourced from the and excess oils. and minimizing the and gardenia grandiflora
company’s certified organic farms. appearance of dark spots, stem cell extracts.
pores and blemishes.
One example is the Artistry™ Vitamin
C + HA Treatment. It’s infused with the
Vitamin C powerhouse acerola cherry.
ARTISTRY SIGNATURE COLOR™ LIGHT UP LIP GLOSS
196M+
beauty and personal care products
Enriched with jojoba and avocado oils, Light Up
Lip Gloss gives lips a vibrant shine with extra are sold annually.
moisturization. Apply anytime, anywhere with the
built-in mirror and LED light.
ARTISTRY ™
is among the world’s top 10, largest
TOP-SELLING selling, premium skincare brands.*
ARTISTRY PRODUCTS
TM
View photos of Amway
Business Owners with
their favorite Artistry ™
1. YOUTH XTEND™ ARTISTRY IDEAL RADIANCE ™
products from around SOFTENING LOTION ILLUMINATING MILKY EMULSION
the world on Instagram: ARTISTRY YOUTH XTEND™ PROTECTING CREAM
Powered by the highest
@Amway 2. YOUTH XTEND EYE CREAM
™ concentration of brightening This cream contains antioxidant extracts
and botanicals to rejuvenate skin’s youthful
ingredients, this lotion helps
interrupt the cycle that creates appearance morning to night and help protect
3. SUPREME LX™ age spots before they begin. from environmental stresses.
REGENERATING CREAM *Euromonitor International Limited,
euromonitor.com/amway-claims19 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 20
HEALTHY HOMES,
Amway helps to make Many people don’t realize the first Today, Amway is well known for its
Amway product, a biodegradable, eSpring™ water treatment system and
homes cleaner and safer environmentally sensitive home Atmosphere™ air treatment system.
with high-performing cleaning product, paved the way for
products for water and air the company’s current home products.
From phosphate-free laundry detergent
purification, cooking and
HEALTHY PLANET
to environmentally sensitive cleaning
cleaning needs. products, Amway home products are
safe for the whole family.
TOP-SELLING HOME PRODUCTS
80M+
home products are sold annually.
eSpring™ is the world’s
NO. 1 SELLING
ATMOSPHERE AIR ™
ESPRING WATER
™
AMWAY HOME DISH™
TREATMENT SYSTEM TREATMENT SYSTEM DROPS ULTRA-CONCENTRATED
DISHWASHING LIQUID™
The combination of Amway’s This water purifier removes
proven particle sensor more than 140 potential Just a few drops cut brand of home water treatment
technology with a three-stage health-effect contaminants through a sink full of greasy,
filtration system results in that may be present in dirty dishes. Plus, the systems.* It effectively removes more
cleaner air. drinking water. biodegradable, phosphate-
free formula is safer for the
than 140 potential health-effective
environment and your family. contaminants and destroys more
than 99.9% of waterborne, disease-
causing bacteria and viruses.
ATMOSPHERE SKY™
air treatment system effectively removes
99.99% of more than 300 particulates as
small as .007 microns from air passing
through the filter.
ATMOSPHERE DRIVE TM
The Atmosphere Drive™ system is Amway’s
first portable air treatment system for the car.
It’s the same air treatment technology that you
know and love, just packaged in a smaller size
to reduce particle sizes of .015 microns from
air passing through the filter.
*Based on a Verify Markets study of 2016 global sales.21 BRANDS & PRODUCTS 2018 GLOBAL MEDIA GUIDE 22
From summer road trips to chilling seaside,
XS™ Energy drinks keep you energized for
wherever adventure takes you.
Catch up with the XS™
brand on Instagram to
see the wild places and
awesome adventures
that ABOs take with
their favorite energy
drink: @XSNation
XSPERIENCE
MORE
XS Energy is more than just “People today are very interested in “The line between work and play is
“THE LINE BETWEEN WORK AND PLAY IS
TM
entrepreneurship,” said Vanderveen. disappearing, blending in with a
an energy drink and sports More than
DISAPPEARING, BLENDING IN WITH A
30%
“They don’t want to be in the office lifestyle that says work should be
nutrition brand. It’s a fresh from 9 a.m. to 5 p.m., five days a more than a way of making a living.”
approach to business. week. They’re hungry for flexibility
and freedom. They want to travel and
For Vanderveen, he’s focused on
building an experience around
LIFESTYLE THAT SAYS WORK SHOULD BE sales growth
XS Energy Co-Founder David
™
Vanderveen seems more at home on
see the world—in addition to having
a family and making money.”
independent business ownership
(coined, XSperience). Scroll the
MORE THAN A WAY OF MAKING A LIVING.” in 2017
a surfboard than he does behind a brand’s Instagram feed and you’ll
desk. A resident of the Golden State Research continues to show that see customers and business owners DAVID VANDERVEEN
XS ENERGY
of California, he splits his time in people today view work as a “thing,” snapping selfies of themselves CO-FOUNDER OF XS™ ENERGY ™
the office between the XS™ Energy not a “place.” Coincidentally, that’s climbing mountains and surfing with
brand’s birthplace in Laguna Beach why Rich DeVos and Jay Van Andel their energy drink or nutrition bar
and Amway headquarters in Ada, founded Amway—to give people more in hand. is the first exclusively sugar-free energy
Michigan, USA. His passion for XS™ freedom and flexibility with both their
Energy is unmatched, and it seems time and finances. XS™ Energy is giving Amway Business drink brand sold globally.*
like he’s always on the move. Japan, Owners a creative, adventurous outlet
Korea, Australia, Germany, China— to build an Amway business and a
he meets with thousands of Amway brand around action, adventure and
Business Owners a month, and he fitness. It’s an XSperience that can’t
has his finger on the pulse of what be found anywhere else.
engages millennials. *Euromonitor International Limited,
euromonitor.com/amway-claims23 RESEARCH & DEVELOPMENT 2018 GLOBAL MEDIA GUIDE 24
Clockwise from left:
The greenhouse at the Amway (China) Botanical
Research & Development Center (ABRC) in Wuxi,
China; a scientist examines plant concentrates for
a future Amway™ product in the Nutrilite™ lab in
Buena Park, California; a scientist works on a new
formula in the lab at Amway World Headquarters
in Ada, Michigan, U.S.; Chrysanthemums bloom
at the ABRC, where Amway scientists recently
completed mapping this complex plant’s genome.
Our scientists are taking While efforts behind some segments
240+
of product development research are
discovery and innovation to kept secret for competitive purposes,
the next level. others warrant a different approach:
sharing. Whether it’s submitting our
While most companies employ an research for publication in scientific
R&D team, Amway takes it a step journals, or opening the results of a patent applications pending worldwide
further and has built a small army. study for public domain, Amway R&D
Here, nearly 1,000 Amway scientists, believes in the importance of sharing
800+
engineers and technicians work in an effort to advance scientific
with leading universities, science research as a whole.
institutes and advisory boards to
conduct world-class research that Recent scientific research
supports product development. advancements include the work
being done at the Amway (China) patents held worldwide
Botanical Research & Development
Center (ABRC) in Wuxi, China.
100+
At the 118-acre research farm
and R&D center, Amway scientists
are exploring a wide range of
BEST OF NATURE,
Traditional Chinese Medicine
(TCM) plants, including goji berry scientific laboratories
and chrysanthemum, for potential
integration into future nutrition
and beauty products.
BEST OF SCIENCE25 AMWAY LOCATIONS 2018 GLOBAL MEDIA GUIDE 26
$335M
USD invested in new manufacturing
and R&D facilities in the last six years
15
manufacturing and processing plants
MANUFACTURING FACILITIES
CERTIFIED ORGANIC FARMS
DISTRIBUTION/WAREHOUSING
GLOBAL FOOTPRINT
AMERICAS EUROPE, INDIA, AFRICA GREATER CHINA ASIA PACIFIC
REGIONAL PRESIDENT REGIONAL PRESIDENT REGIONAL PRESIDENT REGIONAL PRESIDENT
Candace Matthews Samir Behl Gan Chee Eng Mark Beiderwieden
MARKETS MARKETS MARKETS MARKETS
Brazil Europe China Australia
Latin America India Hong Kong Japan
6 continents, 750+ places Since 1959, Amway has expanded across
North America Russia Taiwan Korea
the globe and now operates in more than
and spaces, millions of Amway 100 countries and territories. With a presence CERTIFIED ORGANIC FARMS
Southern Africa
MANUFACTURING FACILITY
New Zealand
Southeast Asia
Business Owners. With such that stretches from South Africa to Thailand, Ephrata, Washington, USA MANUFACTURING FACILITY Guangzhou, China
Jalisco, Mexico Tamil Nadu, India MANUFACTURING FACILITY
a large global footprint, it’s England to Australia, you’re likely to
Trout Lake, Washington, USA MAJOR DISTRIBUTION/ Binh Duong, Vietnam
encounter one of the 750+ Amway spaces MAJOR DISTRIBUTION/ WAREHOUSING HUBS
no surprise to see Amway during your travels.
Ubajara, Brazil
WAREHOUSING HUBS Beijing, China MAJOR DISTRIBUTION/
wherever you are in the world. MANUFACTURING FACILITIES Budapest, Hungary Guangzhou, China WAREHOUSING HUBS
In addition to the Amway Center™ in Orlando, Ada, Michigan, USA Moscow, Russia Shanghai, China Busan, South Korea
Buena Park, California, USA Pruszkow, Poland Taipei, Taiwan Kobe, Japan
Florida, you’ll also see the Amway™ logo and Quincy, Washington, USA Venlo, Netherlands Xi’an, China Samut Prakan, Thailand
blue awning by the entrance of Citi Field in New Tokyo, Japan
York City. If you head to Tokyo, you’ll see the MAJOR DISTRIBUTION/
WAREHOUSING HUBS
Amway™ logo in the skyline of Shibuya, one of
Ada, Michigan, USA
the city’s trendiest neighborhoods. Norcross, Georgia, USA
Santa Fe Springs, California, USA
Sao Paulo, Brazil27 ORGANIC FARMING 2018 GLOBAL MEDIA GUIDE 28
FARMING
HOW
IT’S MEANT
TO BE
Get to know Amway’s certified organic farms29 ORGANIC FARMING 2018 GLOBAL MEDIA GUIDE 30
Photos clockwise from top:
A farmer tends to the acerola cherry tree
nursery in Ubajara, Brazil; echinacea
blooms at Amway’s farms in Trout Lake,
Washington, U.S.; Amway R&D manager
Anacleto Sosa in a field of spinach at
Rancho El Petacal; fields of alfalfa ready for
harvest at Rancho El Petacal; the entry to
the haciendas at Rancho El Petacal; Amway
relies on GPS-guided tractors to efficiently
tend to the thousands of acres of farmland.
Freshly harvested acerola cherries. NEARLY
6,000 ACRES
Nutrilite™ is the only global vitamin and
No to pesticides and Rather than relying on harmful The farm team also makes their dietary supplement brand to grow, harvest
chemicals, the farm relies on a own organic fertilizer from a formula
chemicals. Yes to worms. variety of natural methods to keep of alfalfa, water, milk and special
and process plants on their own certified
the plants healthy and the ground strains of bacteria. This, combined organic farms.*
“I come from a family of farmers, so fertile. One example is the five tons with the worm farm’s liquid humus,
I love the country; the plants; the soil. of worms that are farmed to provide is the only fertilizer that’s spread
That’s why I love my work.” rich nutrients that enrich the soil. on the fields. That gives us all
In a healthy worm farm, the worms the benefits of traditional farming
Anacleto Sosa, Amway R&D manager, process the equivalent of their own methods, but it’s all natural.
stands like a farm superhero, weight each day. Their waste, or
surrounded by an expansive sea of castings, is collected by watering Similar methods are used at its
spinach plants at Rancho El Petacal, and draining the worm beds multiple sister farms in Trout Lake, Washington,
one of the company’s certified times. The result is 260,000 liters USA, where the farms are irrigated
organic farms. The farm is located of nutrient-rich liquid humus a year, using nutrient-rich water runoff
only 100 kilometers from Mexico’s key to fertilizing the farm’s organic from the nearby glacier; and at the
pacific coast, taking advantage of crops destined for ingredients to be farm in Ubajara, Brazil, the site
the warm sea breezes. used in Nutrilite™ products. of our largest acerola cherry farm.
*Euromonitor International Limited,
euromonitor.com/amway-claims31 CORPORATE RESPONSIBILITY
“CHILDHOOD MALNUTRITION IS A PREVENTABLE
ISSUE AND WE KNOW THAT BY USING AMWAY’S
RESOURCES AND OUR EXPERTISE, WE CAN HELP
MORE MALNOURISHED CHILDREN AND THEIR
FAMILIES LIVE BETTER LIVES.”
JEFF TERRY
AMWAY GLOBAL MANAGER
FOR CORPORATE
SOCIAL RESPONSIBILITY
FIGHTING CHILDHOOD
MALNUTRITION
A big solution in a small package. Amway, employees and
“What if we could take our expertise
in nutrition and supplementation,
For families like the Nzimas, who are
from Lusaka, Zambia, Nutrilite™ Little
While they don’t have the money
to buy fresh fruit and vegetables,
distributors support local
causes across the world. 515,938
and solve world problems?” Bits™ is helping their children survive he mixes Nutrilite™ Little Bits™ number of people helped through
and thrive. “If the food that you give supplement in with their hot cereal, From raising money to help children
This was the question that started our them doesn’t have vitamins, how can filling the nutritional gap left from with special needs in the United Amway volunteer efforts in 2017
fight against childhood malnutrition. they survive?” Jonathan Nzima asks. their impoverished diet. States to building homes for families
in Guatemala, they’re a volunteer
102,778
According to the World Health force to be reckoned with and have
Organization (WHO), more than changed thousands of lives.
250,000 500,000+
3 million children die each year
as a result of malnutrition. Those
who survive are often challenged number of Amway volunteers in 2017
with physical, health and cognitive
problems for the rest of their lives.
As such, the first five years of
ABOs and employees were engaged in
the Nutrilite™ Power of 5 campaign to
malnourished children will receive a
daily supply of Nutrilite™ Little Bits™
$17.2+M 210,000
a child’s life are critical to their support the distribution of Nutrilite™ by the end of 2019. global donations from Amway, employees
development, and Amway has taken and Amway Business Owners globally in 2017
on the task of helping address Little Bits™, through events, rallies, runs volunteer hours recorded in 2017
the issue through its own unique and promotions in 2017.
solution, Nutrilite™ Little Bits™. Based Nutrilite™ Little Bits™ is
on the WHO’s recommendations, distributed through:
$120
Nutrilite™ Little Bits™ is a micronutrient
24 15
supplement enhanced with plant
nutrients, and is distributed
to families in partnership with
humanitarian organizations. USD cost to provide Nutrilite™ Little Bits™
to a child for one year programs across countries33 ENTREPRENEURSHIP 2018 GLOBAL MEDIA GUIDE 34
Amway Global 2018 REPORT SURVEY RESULTS
Entrepreneurship Report
2018 identifies technology,
education and skills as key
opportunities to improve
44 49,000+
countries participated men and women aged 14–99 surveyed
the start-up environment for
aspiring entrepreneurs.
For eight years, Amway has
conducted global research on
HOW ENTREPRENEUR-
FRIENDLY FRIENDLY IS 36%
agree that the economic situation
entrepreneurship, examining
OUR WORLD?
perceptions and attitudes toward is beneficial
34% 40%
building a business.
This year’s findings show that there
remains great room for improvement agree that the rules and regulations agree the education system teaches
in supporting entrepreneurship
through technology, education and are easy to understand and follow people the skills they need
48% 33%
teaching critical skills.
“Gaining a greater understanding of
why people decide for or against of respondents agree their country agree that dealing with taxes in their
owning a business, and what kind of
businesses are most appealing,
has technology available that makes country is manageable
is helpful for effectively fostering entrepreneurship easier
a world of entrepreneurs,” said
Amway President Doug DeVos. “This
64%
knowledge can help business and
government leaders make decisions
GLOBALLY,
and take actions that help more ENTREPRENEURS PREFER:
people start their own businesses working in a metropolitan area
and reach their full potential. More
entrepreneurs mean more opportunity,
more economic growth and more
prosperity for everyone.”
60%
a profit-oriented business
75%
servicing clients personally
57% 54%
WHAT DRIVES THE working with a team instead of alone to provide a service
23%
ENTREPRENEURIAL SPIRIT?
THE TOP-THREE AREAS
RESPONDENTS WISH
FOR SUPPORT: raising money
20% 18%
help with finances, taxes marketing and identifying customers
and regulations35 HERITAGE 2018 GLOBAL MEDIA GUIDE 36
“WE WERE JUST TWO GUYS WHO WANTED TO
HAVE A BUSINESS OF OUR OWN. WE WERE KIDS
WHO WERE HUNGRY FOR SUCCESS AND WHO
WANTED TO GIVE OTHERS THE CHANCE TO BE IN
BUSINESS FOR THEMSELVES TOO.”
RICH DEVOS
CO-FOUNDER OF AMWAY
INSPIRING THE NEXT
GENERATION OF
ENTREPRENEURS
Building a business requires While the world has changed a
lot since 1959, the company
perseverance, resilience and is still fueled by the founders’
taking a few risks. entrepreneurial spirit and high-quality
Amway™ products. And, the company
Amway was founded in Ada, Michigan, still remains dedicated to helping
USA, by two lifelong friends and people take the first step toward
business partners, Jay Van Andel and business ownership.
Rich DeVos. As entrepreneurs, they
knew how hard starting a business “Putting Amway Business Owners and
could be—from starting a flight school customers at the center of all we do
to opening a burger restaurant, they had is what has enabled Amway to thrive
experienced the highs and lows of the and grow. We want to do everything
startup world. In 1959, they founded we can now to ensure the future is
Amway to make it easier for other strong for generations to come,” said
Doug DeVos and Steve Van Andel
people to start their businesses, too. Doug DeVos.
“We were just two guys who wanted to Chairman Steve Van Andel and
have a business of our own. We were President Doug DeVos both have
kids who were hungry for success and served in leadership positions with
who wanted to give others the chance key industry organizations, including
to be in business for themselves too,” the World Federation of Direct Selling
recounted DeVos. Associations (WFDSA) and the Direct
Selling Education Foundation. Doug
Today, their sons lead the company, DeVos recently completed his term as
which has grown to become one of the chairman of the WFDSA, and Steve Van
largest privately held companies in the Andel is a two-time former chairman
United States. of the U.S. Chamber of Commerce.2018 GLOBAL MEDIA GUIDE 38 THE FUTURE OF AMWAY From India to Thailand, Ukraine to Mexico, the Amway business continues to give people the opportunity to take the first step toward financial flexibility. Whether it’s selling products part-time or building a sustainable business for the long term, there’s never been a better time to join Amway. To keep up to date, follow the company on Facebook® (facebook.com/amway), Twitter® (@amway), YouTube® (youtube.com/amway) or Instagram® (@amway), or visit www.amwayglobal.com to find Amway in your country. Facebook® is a registered trademark of Facebook, Inc., Twitter® is a registered trademark of Twitter, Inc., YouTube® is a registered trademark of Google Inc., Instagram® is a registered trademark of Instagram, LLC. Photos from Amway Business Owners and customers appear throughout the media guide. Thanks to the following for use of their images: @eglegil, @dilyanatabakova, @lesia.eriomina, @bri_pile, @zanetacugaj, @katerina.orlikhina, @alfredhofca, @36mark, @karolinanaz, @katieemackie, @mufasa.13 and @xsblondie.
2018 GLOBAL MEDIA GUIDE AMWAYGLOBAL.COM © 2018 Alticor Inc.
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