MEDIA GUIDE 2020 - Condé Nast Johansens
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MEDIA GUIDE 2020
CONDÉ NAST JOHANSENS
“A global collection approved by Local Experts”
From the publishers of Vogue, Condé Nast Traveller, House & Garden and GQ, Condé Nast 2020 GUIDE 2020 GUIDE
Johansens is the leading reference guide for independent travellers. Whether searching
DISTRIBUTION READERSHIP
for a luxury hotel, spa, country house, boutique retreat, celebratory venue or somewhere
Luxury Hotels 24,000 Luxury Hotels 5.6 million
by the beach, we provide inspiration and assistance in finding the perfect place for every
Luxury Spas 3,500 Luxury Spas 0.8 million
occasion. Each property is annually approved by one of our team of Local Experts. If a
Total 6.4 million
property is recommended by Condé Nast, guests can trust they’ll have an exceptional
experience.
READERSHIP PROFILE*
MULTI-MEDIA 72% female/28% male Average Age 50
We offer you a multi-media opportunity to increase national and international awareness Average income: £82,028
and to drive commission-free bookings direct to your property. We act in partnership to Average annual spend on holidays and short breaks per person: £5,764
complement your own marketing initiatives. Average holidays per year: 3
*Source: Condé Nast Johansens Reader Survey August 2019 - Base: 2,067
THE COLLECTION
International Luxury Hotels DIGITAL STATISTICS**
International Luxury Spas Website visits 735,000
Venues (for meetings, weddings, parties and exclusive use) Page views 2.1 million
Days Out (places to visit) Conversion rate (website referrals) 8%
E-newsletter readers 62,000
**Source: Google Analytics Oct 2018 - Sept 2019
COVER IMAGE INSIDE IMAGE
InterContinental Maldives Puerto Valle, Argentina
Maamunagau Resort, Maldives
DIGITAL MARKETING
HOMEPAGE HERO IMAGE Homepage for a week. Reserve a place and drive and an average of 60,000 monthly impressions. Posts
Feature as 1 of 5 images in this premium position at additional traffic to your profile page. include 1 video, a short description of the offer and a
the top of our website Homepage. Reserve a panel for a direct link to your Condé Nast Johansens profile page.
week and drive additional traffic to your profile page. E-NEWSLETTER We will create a 15 - 20 second animoto video on your
Feature in our e-newsletter and directly target our behalf.
https://www.johansens.com/special-offers/
SPECIAL OFFERS http://conde-nast.msgfocus.com/
database of 62,000. We will promote one of your
Add Special Offers to your profile page to increase q/119zcqMjHilN/wv
featured special offers/packages with direct links to VIDEO HOSTING
traffic. To enter your Special Offers via our Hotelier your Condé Nast Johansens profile page. Enhance your property on our website by featuring
Intranet, simply click the words ‘Hotelier Login’ at the your hotel video on your Condé Nast Johansens profile
bottom of our website and enter your username and INSTAGRAM STORIES page and Condé Nast Johansens YouTube channel.
password. If you would like your login details to be & POSTS
resent please email henry.sugden@condenast.co.uk https://www.instagram.com/cnjohansens/
Let us share your stories adding up to 7 images or VIDEO PRODUCTION
videos to our posts or stories. Condé Nast Johansens is delighted to work in
partnership with Condé Nast’s award-winning video
SOCIAL MEDIA PLUS team to offer luxury lifestyle, bespoke video production
EDITOR’S PICK Feature a Special Offer in a paid promotion via our for hotels, spas and venues.
Promote your property as one of the 9 ‘Editor’s Picks’ Facebook page to reach a growing audience of 25,000
on our COMPETITIONS
website We run competitions 4 times a month, if you would like
to offer a prize in our e-newsletter, simply email the
https://www.johansens.com/competitions/
details to adam.crabtree@condenast.co.uk
Competition Plus includes additional paid for
promotion on Facebook and Instagram. A minimum
of 2 nights’ stay with added value is required for each
prize.
Image: Mythical Blue Santorini, Greece
(All imagery and text are subject to editorial approval).
CLICK ON THE LINKS ABOVE SO SEE EXAMPLES OR LINK
TO THE APPROPRIATE WEBPAGE
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT AND DIGITAL - DIRECT MAILING BOOKLETS
SEASONAL OFFERS & INSPIRATION
PRINT THE STATS
A5 glossy printed booklet
Choice of 3 issues, Print: 15,000
April/June/October
15,000 UK circulation circulation
DIGITAL Digital: 600,000
PDF of the booklet promoted unique users
on condenastjohansens.com
Image: Benvengudo Hôtel de Charme & Restaurant, France
Social media and our 26,000 social users
e-newsletter All statistics estimates
APRIL MAILING https://www.johansens.com/wp-content/
https://www.johansens.com/wp-content/uploads/2019/06/June-
JUNE MAILING https://www.johansens.com/wp-content/
OCTOBER MAILING
https://www.johansens.com/wp-content/uploads/2019/10/October-
https://www.johansens.com/wp- Mailer-2019-with-links05June19.pdf uploads/2019/10/October-Mailing-FULL-
Mailing-FULL-hyperlinks-.pdf
Deadline: 26th February 2020 uploads/2019/06/June-Mailer-2019-with-
Deadline: 6th May 2020 Deadline: 19th August 2020
content/uploads/2020/04/April-2020- links05June19.pdf hyperlinks-.pdf
V1-links.pdf
Mailing date: w/c 6th April 2020 Mailing date: w/c 15th June 2020 Mailing date: w/c 5th October 2020
If you are reading this on-line please click on the links above to see last year’s booklets. All promotional text and images are strictly subject to
Condé Nast editorial control.
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT - CONDÉ NAST TRAVELLER ADVERTORIAL
https://www.johansens.com/wp-content/ UK EDITION
uploads/2019/11/01-19Johansens_v6_compressed-1.pdf Highest circulating monthly
travel glossy in the UK
STAY IN
THE STATS
STYLE
Planning your next trip? Look no
further than the Condé Nast Johansens
collection of chic properties CURTAIN BLUFF, ANTIGUA, CARIBBEAN
+1 268 462 8400
condenastjohansens.com/curtainbluff
Curtain Bluff sits on a peninsula that juts
into the sea between two beautiful beaches.
YASURAGI, NEAR STOCKHOLM,
SWEDEN
+46 8 747 64 00
condenastjohansens.com/yasuragi
Looking for the ultimate Japanese experience
THE LEGIAN BALI, SEMINYAK, BALI
+62 361 730 622
condenastjohansens.com/thelegianbali
Setting a new standard for luxury resort living
with its contemporary approach to traditional
81,002 circulation
353,000 readership
The extensive facilities at this five-star resort without the long-haul flight? Stay at Yasuragi Indonesian design, The Legian Bali comprises 67
include 72 rooms and suites with staggering just outside Stockholm. The Japanese culture spacious luxury suites, a two-storey beach house
ocean-front views, two restaurants, championship is at the heart of this unique hotel, from the and 14 private pool villas. The airport is just
tennis courts, a squash court, spa, gym and interior design to the art of bathing. 15km away and Bali’s trendiest shopping and
motorised water sports. *Reader offer does not apply nightlife areas are within walking distance.
HÔTEL DES ARTS SAIGON, MGALLERY IBEROSTAR GRAND PORTALS NOUS, IL CASTELFALFI RESORT GOLF SPA,
COLLECTION, HO CHI MINH CITY, MALLORCA, SPAIN TUSCANY, ITALY
TELUNAS PRIVATE ISLAND, NEAR SINGAPORE, RIAU ISLANDS VIETNAM +34 971 10 02 15 +39 0571 892000
+62 811 7710951 | condenastjohansens.com/telunas +84 28 39 898 888 condenastjohansens.com/portalsnous condenastjohansens.com/castelfalfi
THE ISSUE
Hidden in the Riau Islands, 50km from Singapore, Telunas Private Island awaits. condenastjohansens.com/hoteldesartssaigon Welcome to the place where anything can happen This five-star hotel offers guests an exclusive
Experience the sunrise from your over-water Sea Villa, savour delectable Combining the classical charm of “Indochine in one of the Mediterranean’s most stylish experience. This one-of-a-kind hotel is the
meals, sample a traditional island beverage at the Sand Bar and rejuvenate the Française” with a sense of 1930s chic, Hôtel des destinations. Dedicated to design, luxury and epitome of Italian lifestyle and breathtaking
mind, body and soul at the newly built spa. Arts Saigon is a haven of art, style and culture, exclusivity, this adults-only beach hotel makes nature, and aims to be the finest golf and spa
*Reader offer does not apply fusing distinctive local flavour with contemporary each guest feel like a star and helps make their hotel in Tuscany immersed in an ultra-exclusive,
facilities to create memorable stays. dreams come true. scenic location.
DE.LIGHT BOUTIQUE HOTEL, MYKONOS, GREECE
+30 22890 78038 | condenastjohansens.com/delightmykonos
n The May issue is on sale
Romancing, relaxing and reconnecting comes easy when the views are this overwhelming, the
gastronomy so mouth-watering and the hospitality this intuitive. And it’s all just 10 minutes
from Mykonos Town, set above the quiet Agios Ioannis Bay.
ALMAR JESOLO RESORT & SPA,
NEAR VENICE, ITALY
+39 0421 388119
MARIGOT BAY RESORT AND MARINA
BY CAPELLA, ST LUCIA, CARIBBEAN
+1 758 458 5300
GRAND HOTEL FASANO & VILLA
PRINCIPE, LAKE GARDA, ITALY
+39 0365 290 220
Reader Offer
Quote ‘Condé Nast
from April 2020
n The January issue is on
condenastjohansens.com/almarjesolo condenastjohansens.com/capellamarigot condenastjohansens.com/ghf Johansens/Traveller Promotion’
Welcome to a seaside resort 50 minutes east of Refined, sophisticated and exhilarating, Marigot Beside the fabulously picturesque Lake Garda, when making your reservation to
Venice, offering outstanding suites, a heated Bay Resort and Marina By Capella is a this luxurious gem is the perfect place to explore receive a complimentary bottle of
outdoor pool, eclectic cuisine and exclusive spa welcoming, five-star resort set in a beautiful bay. the Italian Lakes. Embraced by a 12,000sq m park Champagne and room upgrade.
rituals. The award-winning Almablu Spa uses This paradise includes two infinity pools, a swim- filled with palm and banana trees, this five-star Subject to availability.
sale from December 2020
Traditional Chinese Medicine to restore your up bar, fine-dining restaurants and beautifully hotel never fails to impress with its tasteful Terms and
body's balance and well-being. designed suites. *Reader offer does not apply grandezza, interior design and serene ambience. conditions apply
Image: Ness Walk, Scotland
Your entry will include the property’s name, location, telephone number and unique Condé Nast Johansens url as they appear in the 2020 Guide/website,
plus 40 -60 words of promotional text. As part of the Traveller promotion participating properties are requested to offer guests a bottle of Champagne on
arrival and a complimentary room upgrade (subject to availability). All statistics and reference costs are taken from Condé Nast Traveller media guide 2019 (UK edition).
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
PRINT AND DIGITAL GQ ADVERTORIAL
PRINT
GQ Travel Guide January/February issue
(on sale 5th December 2020)
DIGITAL
The article will be live for a duration of 2 weeks in
January with supporting GQ media, will be fully
searchable and will stay on GQ.co.uk indefinitely.
GQ will promote it within 2 e-newsletters and
1 partner social post.
THE STATS
Print: 110,000 circulation
293,000 readership
Image: Glazebrook House Hotel, England
Digital: 3.7 million
unique users
1.4 million social users
A standard DPS promotion in GQ usually costs £39,585 including creative. A digital promotion on GQ.co.uk similar to our proposal
would normally cost approximately £30,000. Deadline for participation is 21st August 2020. If we do not have enough advertisers the
feature will be cancelled. (All statistics and reference costs are taken from British GQ’s media guide.)
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
MARKETING PACKAGES
Packages to suit your strategy
and budget, saving up to 36%.
GOLD DIGITAL PLATINUM
Image: Siwash Lake Wilderness Resort, Canada
PACKAGE PACKAGE PACKAGE
n 2 Direct Mailings n 2 Social Media Plus n 3 Direct Mailings
n 1 E-Newsletter Entry n 1 E-Newsletter Entry n 1 E-Newsletter Entry
n 1 Editor’s Pick n 1 Editor’s Pick n 1 Condé Nast Traveller
n 2 Homepage Hero Image Advertorial (standard image)
n 1 Instagram Story n 1 Editor’s Pick
n 1 Homepage Hero Image
For contact details, to confirm your participation or to find out the price of each activity please refer to our Marketing Booking Form. All marketing opportunities are subject to availability.
AD SPECS AND RATES 2020
CONDENASTJOHANSENS.COM
FORMAT & RATES
LEADERBOARD 728 X 90 £16 CPM
MPU 300 X 250 £25 CPM
DOUBLE SKYSCRAPER 300 X 600 £44 CPM
BILLBOARD 970 X 250 £44 CPM
SPONSORED NEWSLETTER (62,000 SUBSCRIBERS) £45 CPM
SPONSORSHIP POA
Image: Vila Kalango, Brazil
AD SPECS URL: http://www.condenastjohansens.com/digital-ad-specs
For further details or to confirm your participation please email adam.crabtree@condenast.co.uk All marketing opportunities are subject to availability.
VIDEO
AWARD-WINNING
VIDEO BY CONDÉ NAST
Would you like your
promotional video to be
created by the same team
used by Vogue and GQ? We
are delighted to partner up
with Condé Nast’s award-
winning video team to offer
Image: Sopwell House, England
Additional benefits include hosting on the Condé Nast Johansens
website in addition to YouTube, Twitter, Facebook and Instagram. If
luxury lifestyle, bespoke you would like a video made by the Condé Nast’s team, please email
charlotte.evans@condenast.co.uk and we will get in touch to scope
video production for hotels, the project including a full brief and a quote.
Prices upon application.
spas and venues.
To commission a video please contact Charlotte Evans: charlotte.evans@condenast.co.uk or tel +44 (0)20 7152 3556
BRANDING /LOGOS & PLAQUES
Let people know you are
recommended by
Condé Nast.
Image: Cliveden House, England
To request an accreditation plaque for your hotel entrance, or if you
require a logo in jpeg, eps or png format for print, web or email, please
contact charlotte.evans@condenast.co.uk
Logos and plaques may only be displayed during your contract period
To request any branding elements please email Charlotte Evans: charlotte.evans@condenast.co.uk or tel +44 (0)20 7152 3556MARKETING BOOKING FORM
DIRECT MAILINGS HOMEPAGE HERO IMAGE VIDEO
I would like to confirm our order for: I would like to confirm my participation for 1 week: To commission a video please email
April Mailing 2020 £578 +VAT US$721 €643 charlotte.evans@condenast.co.uk
£371 +VAT US$463 €413
June Mailing 2020 HOMEPAGE EDITOR’S PICK PLAQUE
£371 +VAT US$463 €413 I would like to confirm my participation for 1 week: To request an accreditation plaque please email
October Mailing 2020 £512 +VAT US$639 €570 eleanor.waite@condenast.co.uk
£371 +VAT US$463 €413 Preferred start date*:
CONDÉ NAST TRAVELLER SOCIAL MEDIA PLUS
ADVERTORIAL (UK) I would like to confirm my participation for 1 promotion including ADDED VALUE PACKAGES
Issue: a 20-30 second video: I would like to confirm our order for:
May 2020 January 2021 £718 +VAT US$895 €799 GOLD PACKAGE
Please note spaces are limited and subject to availability. £1,197 +VAT US$1,493 €1.3131
I would like to confirm our order for: Preferred start date*: PLATINUM PACKAGE
Standard image and text £2,680 +VAT US$3,342 €2.981
£1,488 +VAT US$1,856 €1.655 E-NEWSLETTER DIGITAL PACKAGE
Medium image and text I would like to confirm my participation: £2,680 +VAT US$3,342 €2.981
£2,150 +VAT US$2,681 €2.392 £495 +VAT US$617 €551
Large image and text Preferred month:
£4,133 +VAT US$5,155 €4.597 YOUR DETAILS
INSTAGRAM STORIES &
GQ ADVERTORIAL POSTS Property
I would like to confirm our order for: I would like to confirm my participation: Telephone
£530 +VAT US$661 €590 Email
Standard image (1/5th page) and text: £2,054 +VAT Name
Medium image (1/3rd page) and text: £4,012 +VAT COMPETITION PLUS Date
Large image (2/3rd page) and text: £7,210 +VAT I would like to confirm my participation:
£400 +VAT US$499 €445 I have read and understood exactly what is included
Preferred month: with my chosen advertising opportunities.
VIDEO HOSTING All promotions are subject to availability and editorial approval.
I would like to confirm my participation for 2 years: EXHIBITIONS
£796 +VAT US$993 €885 To join us at an exhibition please complete the Exhibitions
(Cost is non-refundable if you leave the collection) Booking Form. *If preferred start date is not available, the promotion will start on
next available date.Please sign above to secure your opportunities.
To participate in any of these opportunities please return this form to Adam Crabtree, adam.crabtree@condenast.co.uk or tel +44 (0)20 7152 3561EXHIBITIONS
During 2020 we will host co-exhibitors at key, luxury buyer shows
that combine premium networking and highly targeted, pre-scheduled
appointments with VIP travel buyers, giving you an exclusive platform
to optimise your return on time and investment. We will
also take a small stand without co-exhibitors at 2
additional trade events.
Image: Iniala Beach House, Thailand
EXHIBIT WITH US AT:
ILTM LATIN AMERICA ILTM ASIA PACIFIC ILTM NORTH AMERICA ILTM CHINA ILTM CANNES
5th to 8th May 2020 18th to 21st May 2020 21st to 24th September 2020 October / November 2020 December 2020
Bienal Pavillion, Brazil Marina Bay Sands, Singapore Riviera Maya, México Shanghai Exhibition Centre, China Cannes, France
VISIT US AT:
CARIBBEAN TRAVEL
MARKETPLACE
21st to23rd January 2020
Baha Mar, Bahamas
INDEPENDENT HOTEL SHOW
5th-6th October 2020
For contact details, to confirm your participation or to find out the price of each activity please refer to our Exhibitions Booking Form. Olympia London, EnglandEXHIBITIONS BOOKING FORM
To confirm your participation please tick the appropriate box and complete this form with your details. TERMS & CONDITIONS
• Badges for additional representitives will be billed at cost price.
• Please note that all exhibition stands and workshop spaces will be decorated
ILTM LATIN AMERICA in Condé Nast Johansens style. No company may bring their own posters or any
promotional material other than brochures for display purposes.
São Paulo, Brazil / 5th to 8th May 2020, cost: US$10,275
• All exhibitions and prices are subject to change. If we do not reach stand
This event will be run as a table top format. The price includes 3 days of appointments, a table, 2 chairs and 1 delegate badge. capacity, Condé Nast Johansens will not exhibit.
Additional delegate badges are available at US$1,000. • Applications for all the exhibitions will be accepted on a first-come-first-serve
basis. To secure your space you will be required to pay a 25% non-refundable
deposit upon submitting your acceptance form and the final 75% payment 3
ILTM ASIA PACIFIC months in advance of the event. Cancellations within 3 months of the event are
Singapore, 18th - 21st May 2020, cost: US$14,281 liable for the full participation cost.
Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and
entrance for 1 representative for the 4 days (entrance badge is non transferable). Additional badges may be purchased at cost YOUR DETAILS
price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you
wish. (Based on 4 sharing exhibitors.) Property
Telephone
ILTM NORTH AMERICA
Email
Riviera Maya, México / 21st - 24th September 2020, cost: U S$10,000
This event will be run as a table top format. The price includes 1 set of up to 60 appointments, a table, 2 chairs and 1 delegate Name of authorised signatory
badge. Additional delegate badges are available at US$800. 1 additional badge is permitted per table. 4 co-branded tables have
been reserved for Condé Nast Johansens. Name, position and email of main representative attending
ILTM CHINA
Shanghai, China / October / November 2020, cost: US$ - to be confirmed
Includes 1 schedule of 2.5 days of appointments, meeting space, prominent promotion of the property (including 1 image) and
entrance for 1 representative for the 4 days (entrance badge is non transferable). Additional badges may be purchased at cost Name, position and email of additional representative attending
price. Only 1 representative per sharing hotel will be permitted on the stand at any 1 time but you may rotate your staff if you
wish. (Based on 4 sharing exhibitors.)
ILTM CANNES
Please note this is an additional cost
Cannes, France / December 2020, cost: €10,870 I have read and understood exactly what is included
Price includes 1 schedule of appointments (average of 40 one-on-one meetings), meeting space, prominent promotion of the with my chosen exhibition bookings.
property (including 1 large image) and entrance for 1 representative for the 4 days (entrance badge is non transferable). Addi-
tional badges may be purchased at cost price. Only 1 representative per sharing hotel will be permitted on the stand at any time
but you may rotate your staff. (Based on 10 sharing exhibitors.)
Please sign above to secure your bookings.
Please return this form to Adam Crabtree
adam.crabtree@condenast.co.uk or tel +44 (0)20 7152 3561HOSPITALITY PARTNERS
Partners are carefully chosen for the quality and excellence of their products, Criton– an award-winning technology provider FOOD & BEVERAGE:
which enables you to digitise guest information
services and expertise Whether you are sourcing new ideas and products to and wrap all guest facing technology into a
Davy’s Wine Merchants -an independent, fifth
enhance the guest experience or considering refurbishment, our Partners branded app for guests to use on their own phone.
generation, family-owned wine merchants since 1870,
will be happy to help with competitive prices, exclusive offers and a representing a unique portfolio of family growers
UK /The Americas. from around the world. Fine wine stockists with an
committed team with plenty of specialist advice. susan.russell@criton.com extensive collection of classic regions and vintages
www.criton.com spanning many decades. UK
GUEST HEWI – designers and manufacturers of stylish
Francis Flavin, sales@davy.co.uk
ENHANCEMENT: bathroom accessibility solutions. Global
www.davywine.co.uk
Alpha Wellness Sensations - State-of the smaley@hewi.co.uk
art thermal suites, these include a wide Harrogate Spring Water – award-winning still and
www.hewi.co.uk sparking spring water renowned for its balanced,
selection of saunas, infrared cabins, steam
rooms, salt caves, UV meditation rooms, hot clean taste, classic contemporary style, commitment
Molton Brown - amenities and fragrance partner to sustainability and exceptional quality. UK
tubs, foot spas, experience showers, ice and offering various collections such as Eau de
snow rooms, relax and inhalation rooms and mathew.allen@harrogatespring.com,
Toilette, Bath & Body, Hair and Home Fragrance. www.harrogatespring.com
other related thermal experiences. Global Each prepared by the finest ingredients
info@alpha-wellness-sensations.eu into formulations of unrivalled fragrance Hoogly Tea – a British brand with a Nordic twist.
www.alpha-wellness-sensations.eu concentration. With over 25 years of experience Eco-friendly, hand blended and premium quality. A
partnering with the world’s most esteemed hotels, modern way of serving luxury. UK
we know the ingredients that enhance your Paul Turner, paul@hooglytea.com,
guests’ sensorial moments. Global www.hooglytea.com
Martina.Halbritter@kao.com
www.moltonbrown.co.uk
/store/hotel-amenities
Image: Carpe Diem Santorini, Greece
H O T E L C A R E
For further information, product samples or to be introduced with any of the Partners contact Siân Butcher, Partner Excellence Manager, on +44 (0)20 7399 2655 sian.butcher@condenast.co.ukCONDÉ NAST JOHANSENS
LUXURY SPAS
LUXURY
HOTELS
2020
2020
LUXURY
SPAS
2020
CONDENASTJOHANSENS.COM
CONDÉ NAST JOHANSENS
VOGUE HOUSE, HANOVER SQUARE, LONDON, W1S 1JU
TEL: +44 (0)20 7499 9080 | EMAIL: INFO@JOHANSENS.COMYou can also read
