Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN

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Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
Q4 2020            Azhar Mohamed
                   LESCRIBE.IN

Earnings Results
February 2021
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
Forward–looking statements
This presentation contains forward-looking statements which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are
based on estimates and information available to us at the time of this presentation and are not guarantees of future performance. Statements in this presentation involve risks,
uncertainties and assumptions. If the risks or uncertainties materialize or the assumptions prove incorrect, our results may differ materially from those expressed or implied by such
forward-looking statements. All statements other than statements of historical fact could be deemed forward-looking statements, including, but not limited to: launches of new or
expansion of existing products or services, any projections of product or service availability, technology developments and innovation, customer growth, or other future events; any
statements about historical results that may suggest future trends for our business; any statements regarding our plans, strategies or objectives with respect to future operations,
including international expansion plans, partner integrations and marketing strategy; any statements regarding integration of recent or planned acquisitions, including desired
synergies and vertical integration from recent acquisitions, changes to executive leadership, any statements regarding our future financial results; as well as the impact of the
COVID-19 pandemic on our business, customers, employees and third-party partners; and any statements of assumptions underlying any of the foregoing.

Actual results could differ materially from our current expectations as a result of many factors, including, but not limited to: the unpredictable nature of our rapidly evolving market;
fluctuations in our financial and operating results; our rate of growth; interruptions or delays in our service or our web hosting; breaches of our security measures; the impact of any
previous or future acquisitions; our ability to continue to release, and gain customer acceptance of, our existing and future products and services; our ability to manage our growth;
our ability to hire, retain and motivate employees; the effects of competition; technological, regulatory and legal developments; intellectual property litigation; developments in the
economy, financial markets and credit markets, including as a result of COVID-19; and execution of share repurchases.

Additional risks and uncertainties that could affect GoDaddy’s financial results are included in the other filings we make with the SEC from time to time, including those described in
"Risk Factors” in our Quarterly Report on Form 10-Q for the quarter ended September 30, 2020 as well as those described in “Management's discussion and Analysis of Financial
Condition and Results of Operations,” in our Annual Report on Form 10-K for the year ended December 31, 2019 and in our Quarterly Report on Form 10-Q for the quarter ended
September 30, 2020, which are available on GoDaddy’s website at https://investors.godaddy.net and on the SEC's website at www.sec.gov. Additional information will also be set
forth in other filings that GoDaddy makes with the SEC from time to time. All forward-looking statements in this presentation are based on information available to GoDaddy as of the
date hereof. GoDaddy does not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on
which they were made.

Non-GAAP Financial Measures

In addition to financial measures prepared in accordance with generally accepted accounting principles in the United States (“GAAP”), this presentation includes certain non-GAAP
financial measures and other operating metrics. We believe that these non-GAAP financial measures and other operating metrics are useful as a supplement in evaluating our ongoing
operational performance and enhancing an overall understanding of our past financial performance. The non-GAAP financial measures included in this presentation should not be
considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. A reconciliation between each non-GAAP financial measure and its
nearest GAAP equivalent is included at the end of this presentation.

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
GoDaddy immediately addressable TAM: $180B

                                                                                         Dream                                             Create             Grow

                                                                                                                                   Online Presence |   Marketing | Commerce |
        GoDaddy offering                                                               Domains
                                                                                                                                    Branded Email      Consumer Engagement
        Typical customer spend
                                                                                             $15                                          $100-$250         $600-$1,000
        in category per year

        Available TAM                                                                       $5B                                            + $45B             + $130B

        Cumulative TAM                                                                   = $5B                                            = $50B             = $180B

TAM figures are GoDaddy estimates for 2020 based on internal metrics and data from the GPFI Global Partnership for Financial Inclusion.

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
Q4 2020 results
                        Bookings                                                                             Revenue                                                               UFCF†
                      13% Y/Y increase                                                                 12% Y/Y increase                                                     2%‡ Y/Y increase
                      13% Constant Currency                                                             12% Constant Currency                                             12%‡ excluding 27th pay period

                                    $943M
                                   Q4 2020                                                                                  $874M                                              $178M         $181M
                      $834M                                                                                                 Q4 2020                                           Q4 2019       Q4 2020
                      Q4 2019                                                                            $780M
                                                                                                         Q4 2019

*uFCF is a non-GAAP measure. A reconciliation table between uFCF and its nearest GAAP equivalent for the period presented can be found at the end of this presentation.

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
1.4 MILLION
                       Net new customers in 2020.

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
eCommerce value prop

01 Reach more customers
                      Easily list inventory, in bulk, on multiple
                      sales channels.

02 Avoid overselling
                      Adjust and sync inventory across all channels.

03 Streamline fulfillment
                      Print postage and ship all orders
                      from a single interface.

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
Evolution

                                        • Broader experimentation program
                                        • Delivering functionality faster
                                        • Setting ambitious goals while also
                                          giving us the confidence to achieve
                                          them
                                        • Putting more products in the hands of
                                          more customers and winning the
                                          right to do more for them.
                                        • Leadership evolution

                      Laura Johnson
                      YOUANDYOURS.COM

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
Commerce

                      • Strong growth in our Websites +
                        Marketing offering for commerce,
                        and in Sellbrite
                      • GMV grew 75% across all platforms
                      • Exceptional WooCommerce
                        capabilities through SkyVerge
                        acquisition
                      • Acquired Poynt February 2021:
                        § Head start in integrating a set
                          of commerce solutions
                        § Payment capabilities as
                          payment facilitator
                        § Innovative point of sale terminals
                        § Inventory management software,
                          loyalty management tools, and more

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
GoDaddy Pro Hub
                      Launch

                      • Enables website designers and
                        developers to perform their work in a
                        simple, intuitive way that saves them
                        time and money
                      • Enables bulk updates across hundreds
                        of sites for WordPress Core, plugins,
                        and themes, allowing pros to roll out
                        updates for better security, new
                        functionality, and better availability,
                        in seconds rather than hours

                        WATCH THE VIDEO

© 2021 GoDaddy Inc.
Q4 2020 Earnings Results - February 2021 Azhar Mohamed LESCRIBE.IN
Innovation in Domains
                      • Recently added GoDaddy Corporate
                        Domains and GoDaddy Registry
                      • “Find” adaptive user experience
                        leverages multiple inputs ensuring
                        customers see the options and
                        bundles that will create the most value
                      • List for Sale tool allowing customers
                        with unused domains to list in the
                        aftermarket

© 2021 GoDaddy Inc.
Websites + Marketing
• Freemium rollout adding millions
  to our base with strong conversion
• Freemium availability to additional
  markets in the coming year
• Added 9 new commerce templates
  to make it easier than ever to get
  started selling online
• Enhanced layouts and tools to help
  customers promote offers in new
  engaging ways
• Improved integration with social      Ben Barnett
                                        BARNETTBUILDING.COM.AU
  media to improve organic posts

© 2021 GoDaddy Inc.
Product Progress — Websites + Marketing
                                                                                                                                                                                                                                                                                                                              Improved
                                                                                                                                                                                                                                                                                                                              OLS zero
                                                                                                                                                                                                                                                                                                                                state &
                                                                                                                                                                                                                                                      COVID-19                                                                 featured
                                                                                                                                                                                                                     Online                           guidance in                        30-day no
                                                                                                                                                                                                                                                                                                                               products
                              Online                         Promotional                                                                                                                                         appointments                          W+M and                           credit card                                                                                        Social
                           appointment                         banner                                 inventory                                                                                                  accessible for                        GoDaddy                                                                                                       CTA/button           composer
                            scheduling                         feature                               management                        Integration                         Partnership                           global markets                       mobile app                          free trial               Offer low                                        customization         dashboard
                                                                                                                                                                                                                                                                                                                  transaction
                                                                                                                                                                                                                                                                                                                  fees & new
                                                                                                                                                                                                                                                                                                                    payment
                                                                                                                                                                                                                                                                                                                  options (PP
                                                                                                                                                                                                                                                                                                                credit, Venmo)
                                                      Pixel code                                                                 3rd party                                                               1M+ paid                                                               Websites+                        with PayPal                                Inline font
                                                        to site                                                                  ratings &                                                             subscriptions                                                            Marketing                           Business                                 sizing for
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  Branded                                                                                                                                       Protection                            accessible                           Expanded                             Upgraded                          COVID-19                              app updates
  browser                                                                   Page                                Members-                            by                               for 20 global                         gallery of                          mobile email                           C2                                include push                         Contact form
   icons                            My Business                           insights                              only page                       recaptcha                              markets                             templates                            marketing                        rescheduling                           notifications                        attachments
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                                                                                                                                                                                                                                   integrations
                                                                                                                                                                                                  Insight TM
                                                                                                                                                                                                                                   with       g
                                                                                                                                                                                              smart tech                          Shopping, the                                                             Expanded                              Website                                         Online
                                                                                                                                                                                                system                               facebook                                                                                                      sync to                                         Store
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                                                                                     Privacy                                                               Website                             providing                            Developer                                                                Shopping                            Facebook                                       expansion
                                             payment                                  policy                                                               theme                             performance                            Platform &                                                                Ads and                           & Instagram                                      in APAC
          Analytics                         integration                              creation                          Meta tag                            gallery                              metrics                                                                  widgets                             Surfaces                               Shop                                        countries

                                           2017                                                                       2018                                                                                             2019                                                                                                                                                                  2020

     Integration                         Website                             Cookie                                Business                             Blog                             Integration                          Enhanced                              COVID-19                            COVID-19                           Social media                   Video hosting
                                                                                                                                                                                                                                                                                                                                                                                                   SMS
                                          backup                           notification                             listings                          comment                                                                   in-line                             Awareness                           “one-click”                           content                     and creation
                                                                                                                                                                                                                                                                                                                                                                                               notifications
                                         & restore                          pop-up                                                                   capabilities                                                               editing                             templates                          Zoom meeting                           creation                      via Vimeo
                                                                                                                                                                                                                                                                                                                                                                                               enabled for
                                                                                                                                                                                                                               controls                                                                    links                             with Over                     partnership         new orders
                                                                                                                                                                                                                                                                                                                                            integration

Content                          AdSense                           Integration                            Reviews                        E-commerce                               how-to                              Enhanced                          Streamlined                          COVID-19                             Twitch or
 sync                                                                                                                                       digital                               courses                               media                              digital                         local delivery                         YouTube
                                                                                                                           Driving         products                                                                  insertion &                         marketing                            option                             livestream
               Translate                             Blog                               Promo                            Websites +                          Consumer                             Websites +        management            Gift card         suite        Website care                        Product SEO                                 Google
                                                                                                                                                                                                                                                                                                                                    video                                            One-page
                                                     tool                                offer                           Marketing                           accounts                             Marketing             tools            widget &       onboarding        proactive                          improvement                                AdSense
                                                                                                                                                                                                                                                                                                                                  capability                                        e-commerce
                                                                                      capabilities                      marketplaces                      for online store                       new product                              gift card                      outreach for                                                                   globally                      template
                                                                                                                        via                               & appointments                            name                                redemption                        COVID-19                                                                      available
                                                                                                                                                                                                                                                                           updates

                        HTML                           Online / offline                           Blog post                        Business                           Social media                             Android &                      Local delivery                    3-month free trial                      Streamlined                            GoDaddy
                    customization                      inventory sync                           organization                         hours                               image                                  iOS app                                                       digital marketing suite                   marketplace                          conversations
                                                                                                by categories                     syndication                          publishing                                                                                                                                        listing flow

          © 2021 GoDaddy Inc.
Product Progress — Managed WordPress                                                                                                                                        Pre-installing
                                                                                                                                                                                 necessary
                                                                                                                                            Go                                                                                                Added 10 more
                                                                  Added                                                                     RTL                                  extensions                      Blocked                  Premium WooCommerce
                                                                                                                                                                                                               Comments                                                                                                             surpassed                         WordPress
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                                                                                                                                          support                                   goals                                                    eCommerce plan
                                                                                                                                                                                                                improved                                                                                          Improve           downloads                           rollout
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                                                                                                                                                                                                                                    Updated in app                                                               FAQs and                                                                         Improved
                                                                 themes to                                          Rollout                                                                                      MySQL
                                                                                                                                                                editor                                                               purchase and                                                             documentation                    Built phase one of                                 WP-Cron
                                                                E-com plan                                        centralized                                                                                 performance
                                                                                                                                                                setting                                                              upgrades for                                                              for both Go &                     the GoDaddy                                      with better
                                                                                                                   Core on                                                                                    and reduced                                                layout                                  CoBlocks                      layout and design                                   stability
                                                                                                                   Web (1.2)                                     panel                                        slow queries            MWP plans
                                  logos &                                                                                                                                                                                                                               selector
                                                                                                                                                                                                                                                                                                                                                 pattern library
                                  badges                                                  icon block                                                                                                                                                                                                                                                                             Launched
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                                                                                            (custom                                                                                                                                                         UX Core                                                                                                             WordPress on
                                                                                                                                                                                                                             website on                                                              of removing
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                                                block                                                                     available in                                     blocks                                                                                                  added to
     for                                                                                                                                                                                                                                                                                                                    gradient                         50,000+
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                                                                              offset                                                            onboarding                                 Action
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                                                                                                                        2019                                                                                                                                                                                                                                                                      2020

                                                                                                                                     New                                                                                                                                                         Gutter &                                 Added
                                                                                                                                                                                                                     MWP was
                 masonry,                          map block                                                                    provisioning                                                                                                                                                      column                                 viewport
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                                                                                                                                 important                                                                                                                                                        classes                               animation
                  stacked                            Google                                                                                                                                                          WordPress
                                                                                                                                                                                                                                                                                                 across all                              controls
                   gallery                         Maps API                                                                          tips                                                                              hosting
                   blocks                           support)                                                                                                                                                                                                                                      blocks                                                                  acquisition
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                                                                                                enhanced                                                                                                               Review
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                                                                                                                                                                                                                                           Removed                                                          Vertical              Global
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                                                           Introduced            premium                                                                                    extensions           domains                                                                                                   added to
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                                                                                                                        form                           events                interface                                                                                                                      the Row                               to serve
                            UI launch                                                                                                                                                                                                     provisioned        properties                                                             Go                           customers                     Attach
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                                                                                                                                                                                       Developed                                                                                                                 Update CoBlocks
                                                                                                                                                                                                                                                                  became the #1 WordPress                         & Go to support                       and overlap                   5.5.2 /
                                                                     introduce                                                                                  customizable            a process
                                                                                                                                                                                                                         Launched eCommerce                       blocks plugin by number of                      WordPress 5.5                           styles to                 5.5.3 and
                                         social                       PHP unit                                                                                   typography            for MySQL
                                                                                                                                                                                                                            #OpenWeStand                             active installs (usage),                                                            the Media                  5.6 rollout
                                        profiles                       testing                                                                                      fonts               Balancing
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                                         block                                                                                             WordPress UI                                                                                                Request          WordPress.com                                                                       block
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                                                                                                             posts
               © 2021 GoDaddy Inc.
                                                                                                             block                                                                                                                                    certificate
Domains                   Hosting & Presence                               Business Applications
                        14% Y/Y increase                    5% Y/Y increase                                  20% Y/Y increase

                                 $402M                                  $309M                                           $163M
                                 Q4402
                                    2020                 $293M          Q4 2020                                        Q4 2020
                      $352M                              Q4 2019                                          $135M
                      Q4 352
                         2019
                                                                                                          Q4 2019

           • Continued strong renewals and        • Expanding presence suite to help                • Microsoft M365 continued strong
             registrations                          entrepreneurs be everywhere they need to          adoption
                                                    be to meet their customers
           • Better and differentiated search                                                       • Open-Xchange in emerging markets
             across desktop and mobile devices    • Increasing functionality and feature set of
                                                    commerce offering                               • Strong Workspace renewals
           • Broadest and deepest domain
             aftermarket marketplace              • Broad integrations and partnerships
           • Launch of GoDaddy Registry           • Build and customize your site on
                                                    any device

© 2021 GoDaddy Inc.
Global footprint
Continued global expansion
International Revenue: 12% Y/Y growth | 12% Constant Currency

                           $293M
                 $261M
                           Q4 2020                 100+ Countries
                 Q4 2019

                                                  $1.2B Run Rate

                                                      50+ Markets
                                                                    Vanika Choudhary
                                                                    SEQUELMUMBAI.IN

                                                                       Ayah Sharaf
                                                                       Ayah Sharaf Designs
                                                                       AYAHSHARAFDESIGNS.COM

© 2021 GoDaddy Inc.
Exceptional unlevered free cash flow (uFCF)
      Trailing Twelve Month uFCF                                                                                                                                               15%
900                                                                                                                                                                            CAGR
280

800
                                                                                                                                                                   $822M   $825M
230                                                                                                                                                $771M   $789M
700
                                                                                                                                         $736M
                                                         $669M                                   $685M
600               $656M
180

500

130
400

300
80

200
30
100

  0
-20

                     Q1 19                                  Q2 19                                  Q3 19                                   Q4 19   Q1 20   Q2 20   Q3 20   Q4 20
      A reconciliation table between uFCF and its nearest GAAP equivalent for the period presented can be found at the end of this presentation.

      © 2021 GoDaddy Inc.
Disciplined investment                                   $439 MILLON
drives growth at great                                    invested in Marketing and
                                                             Advertising in 2020
returns
For each $1 invested in Marketing in             $374M                               $197M
2020, GoDaddy generated $0.85 in
                                                 Incremental                          Incremental
incremental Bookings and $0.45 in
incremental Gross Profit on                                    $3,776M
                                       $3,401M                  2020
products that:                          2019                                                        $2,158M
                                                                                                     2020
• create significant, immediate                                            $1,961M
                                                                            2019
  customer value
• have high renewal rates
• have strong potential for upsell
  and cross-sell
• have significant pricing power                 Bookings                          Gross profit
• are only getting better
Balance sheet and liquidity
Strong liquidity position                            Leverage Ratio     $1.8B Term Loan       Deployable capital
                                                         (LTM)           Maturity – 2024        through 2023
Cash generative / +25% uFCF margins
$765M in cash on balance sheet                                          $748M Term Loan
                                                                          Maturity - 2027
2.6X leverage
     • No significant debt maturities until 2024
                                                                        $600M Unsecured
                                                                 2.6X      Debt – 2027
600M undrawn revolver                                                                               $5B+
TRA                                                2.2X

Settled TRA for one-time payment of $850M                 1.8X
                                                                            Variable
Eliminates approximately $1.0B in tax-related
payments through 2028, and more thereafter                                Interest Rate
                                                                            Exposure
Future growth targets
$3B+ in cumulative uFCF through 2023

Targeted leverage of 2X-4X
                                                                         Variable     Fixed
Incremental debt capacity of more than $1B,
with total deployable capital of more than
                                                   2018   2019   2020
$5B through 2023, assuming 4X leverage.

© 2021 GoDaddy Inc.
Key investment highlights
• Clear global leader in serving massive
  market of everyday entrepreneurs                                         4-1-1
• Innovative customer-led offering driving
  share gains across the customer journey                               On GoDaddy
• Capability to invest capital aggressively

• Distinctive financial profile with profitable
                                                                    $4B Revenue
  growth at scale

• Experienced management with a track
                                                                    $1.1B uFCF
  record of success                                                       Organic target for 2022
                                                                    Potential for upside from future M&A

Reconciliations to non-GAAP metrics can be found in the appendix.

© 2021 GoDaddy Inc.
Q1 2021 Outlook
                             Total Revenue    ~$885M; ~12% growth

                                  Domains     double-digit growth

                       Hosting & Presence     mid-single-digit growth

                      Business Applications   high-teens growth

© 2021 GoDaddy Inc.
2021 Outlook
                                 Total Revenue    $3.7B; ~12% growth

                      Unlevered Free Cash Flow    ~$945M; ~15% growth

                                      Domains     double-digit growth

                            Hosting & Presence    high-single digit growth

                          Business Applications   high-teens growth

© 2021 GoDaddy Inc.
Non-GAAP Reconciliation: Bookings & uFCF
                                                  Three Months Ended December 31    Twelve Months Ended December 31
Reconciliation of Bookings ($M)
                                                          2019            2020             2019              2020
Total revenue                                           $780.4          $873.9          $2,988.1          $3,316.7

Change in deferred revenue                                (3.1)            11.9            180.5             210.5

Net refunds                                               56.6             55.9            233.4             247.3

Other                                                     (0.3)             1.4             (0.8)              1.0

Total Bookings                                          $833.6           $943.1        $3,401.2          $3,775.5

                                                   Three Months Ended December 31   Twelve Months Ended December 31
Reconciliation of Unlevered Free Cash Flow ($M)
                                                           2019            2020             2019             2020
Net cash provided by operating activities                $162.2           $165.9          $723.4           $764.6
Cash paid for interest                                     26.9              31.9             80.3            80.5
Cash paid for acquisition-related costs                      5.1              7.0             19.5            27.4
Capital expenditures                                      (16.5)           (27.4)           (87.6)           (66.5)
Cash paid for restructuring charges                          —                3.7              —              19.4
Unlevered Free Cash Flow                                 $177.7           $181.1          $735.6           $825.4

© 2021 GoDaddy Inc.
Non-GAAP Reconciliation: Normalized EBITDA
                                                                                                                                         Three Months Ended December 31   Twelve Months Ended December 31
Reconciliation of Normalized EBITDA ($M)
                                                                                                                                                2019             2020             2019             2020
Net income (loss)                                                                                                                               $61.1            $70.8          $138.4          ($494.1)

Interest, net                                                                                                                                    17.6             26.6             69.9             86.9

Benefit/Provision for income taxes & TRA adjustments                                                                                             (4.6)            (5.5)          (20.7)            673.4

Equity-based compensation expense                                                                                                                40.8             49.4            147.0            191.5

Depreciation and amortization                                                                                                                    48.8             51.4            209.7            202.7

Acquisition-related costs                                                                                                                         2.7              5.3              9.4             25.0

Restructuring charges                                                                                                                              —               1.1               —              46.8

Accrual for legal settlement expenses                                                                                                              —              (2.3)            18.1            (10.0)

Debt refinance expenses                                                                                                                           0.3               —              14.8               —

Normalized EBITDA                                                                                                                             $166.7            $196.8          $586.6           $722.2

In Q3 2019, we recognized a $20.4M credit to correct an immaterial error related to certain performance-based awards in prior periods.
This adjustment increased Net Income by $20.4M and lowered equity-based compensation by $20.4M.

© 2021 GoDaddy Inc.
Non-GAAP Reconciliation: Net Debt

Reconciliation of Net Debt ($M)                         December 31, 2020

Current portion of long-term debt                                  $24.3

Long-term debt                                                   3,090.1

Unamortized original issue discount on long-term debt               13.5

Unamortized debt issuance costs                                     25.7

Total debt                                                      $3,153.6

Less: Cash and cash equivalents                                   (765.2)

Net Debt                                                        $2,388.4

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Non-GAAP Reconciliation: Trailing Twelve Months uFCF

Reconciliation of uFCF ($M)                 Q1-19     Q2-19     Q3-19     Q4-19     Q1-20     Q2-20     Q3-20     Q4-20

Net cash provided by operating activities   $611.1    $643.5    $689.7    $723.4    $757.0    $763.8    $760.9    $764.6

Impact of discontinued operations             23.8       2.4        —         —         —         —         —         —

Cash paid for interest                        85.0      83.4      75.7      80.3      70.1      76.6      75.4      80.5

Cash paid for restructuring charges             —         —         —         —         —        0.4      15.7      19.4

Cash paid for acquisition-related costs       29.7      30.1      27.3      19.5      15.9      21.1      25.6      27.4

Capital expenditures                        (101.0)    (97.7)   (109.3)    (87.6)    (71.7)    (72.4)    (55.6)    (66.5)

Cash paid for indirect taxes                   7.3       7.3       1.3        —         —         —         —         —

Unlevered Free Cash Flow                    $655.9    $669.0    $684.7    $735.6    $771.3    $789.5    $822.1    $825.4

© 2021 GoDaddy Inc.
Non-GAAP Financial Measures
& Other Operating Metrics
In addition to our results determined in accordance with GAAP, this presentation
includes certain non-GAAP financial measures and other operating metrics.
We believe that these non-GAAP financial measures and other operating metrics are
useful as a supplement in evaluating our ongoing operational performance and
enhancing an overall understanding of our past financial performance. The non-GAAP
financial measures included in this release should not be considered in isolation from,
or as a substitute for, financial information prepared in accordance with GAAP.
A reconciliation between each non-GAAP financial measure and its nearest GAAP
equivalent is included in this release following the financial statements. We use both
GAAP and non-GAAP measures to evaluate and manage our operations.

© 2021 GoDaddy Inc.
Total Bookings. Total bookings represents cash receipts from the sale of products to customers in a given period adjusted for products where we recognize
revenue on a net basis and without giving effect to certain adjustments, primarily net refunds granted in the period. Total bookings provides valuable insight into
the sales of our products and the performance of our business since we typically collect payment at the time of sale and recognize revenue ratably over the term
of our customer contracts. We report total bookings without giving effect to refunds granted in the period because refunds often occur in periods different from
the period of sale for reasons unrelated to the marketing efforts leading to the initial sale. Accordingly, by excluding net refunds, we believe total bookings
reflects the effectiveness of our sales efforts in a given period.
Total customers. We define a customer as an individual or entity, as of the end of a period, having an account with one or more paid product subscriptions. A
single user may be counted as a customer more than once if they maintain paid subscriptions in multiple accounts. Total customers is one way we measure the
scale of our business and is an important part of our ability to increase our revenue base.
ARPU. We calculate ARPU as total revenue during the preceding 12-month period divided by the average of the number of total customers at the beginning and
end of the period. ARPU provides insight into our ability to sell additional products to customers.
Unlevered Free Cash Flow. Unlevered free cash flow is a measure of our liquidity used by management to evaluate our business prior to the impact of our capital
structure and restructuring and purchases of property and equipment, such as data center and infrastructure investments, that can be used by us for strategic
opportunities and strengthening our balance sheet. However, given our debt obligations, unlevered free cash flow does not represent residual cash flow available
for discretionary expenses.
Normalized EBITDA. Normalized EBITDA is a supplemental measure of our operating performance used by management to evaluate our business. We believe
that the inclusion or exclusion of certain recurring and non-recurring items is necessary to provide the most accurate measure of core operating results and
permits period-over-period comparisons of our operations. We calculate Normalized EBITDA as net income excluding depreciation and amortization, interest
expense (net), provision or benefit for income taxes and TRA adjustments, equity-based compensation expense, acquisition-related costs and certain other
certain items.
Net Debt. We define net debt as total debt less cash and cash equivalents and short-term investments. Total debt consists of the current portion of long-term
debt plus long-term debt, unamortized original issue discount and unamortized debt issuance costs. We believe the presentation of net debt provides useful
information to investors because our management reviews net debt as part of its management of our overall liquidity, financial flexibility, capital structure and
leverage. Furthermore, certain analysts and debt rating agencies monitor our net debt as part of their assessments of our business.
Gross Merchandise Volume (GMV) is an operating metric and represents the total dollar value of orders facilitated by our customers through the Websites +
Marketing and Sellbrite platforms, including shipping and handling, and taxes, and is shown net of discounts, and returns (where visibility exists). While GMV is
not indicative of our performance, we believe it is helpful to illustrate the volume of commerce facilitated by our products.

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