MEDIA DATA 2021 - We understand what motivates families - Price list No. 51 from 22 October 2020 - Junior Medien
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Contents What our customers say Jan Wickmann Managing Director PRINT Portfolio Print junge familie 2021 is going to be an exciting year. Leben & erziehen A lot has changed here since 2020. Despite the particular kinder! challenges we have faced this year, we have mapped out Schule important routes for the future and have repositioned the Hurra, ich bin schwanger company with several steps that buck current trends. mit Klinikführer Schwangerschaft & Geburt/ Babys erstes Jahr This includes the new colleagues we have taken onboard, Leben & erziehen green for example the two new editors-in-chief responsible for our Calender with IPDs magazine ‘Leben & erziehen’ and our digital concepts. Technical specifications and prices Our digital product universe has grown. For instance, we SAMPLING have expanded our activities not only on our already familiar Gift boxes website and Facebook formats, but also on Instagram and Pinterest. The Mama REPORTERS are enjoying enormously DIGITAL and CROSS-MEDIA increased popularity. Our digital portfolio now includes Portfolio Digital web-conferences, which bring further opportunities for the leben-und-erziehen.de generation of higher awareness for you and your brand. Newsletter and social media Digital and cross-media communication concepts And this is only the beginning. We are currently working on Mama REPORTERS other themes and concepts focused on the optimisation and Influencer-marketing improvement of direct communication and interaction with our target group ‘Family’. This will enable us to systematically MISCELLANEOUS expand our competencies for you, our readers and our users. Your contact partners Because: we understand what motivates families. We are family! 3 fathers on our Your T he re ar e 9 m oth er s an d Jan Wickmann itorial’ children. editorial team – with 13 ‘ed Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
What our customers say ‘I really enjoy working with Junior ‘It’s always a pleasure to work with ‘With the Mama REPORTER Medien for the brands BIG and AquaPlay. Junior Medien. The portfolio ranges product tests, you can directly reach from creative influencer campaigns What makes Junior Medien so special your target group, convey your mes- to video conferences on the latest and truly outstanding is how perfectly sages in a friendly way and simul- trending topics that interest and help they interleave print and online measures taneously discover all sorts of new parents. The advice they give is pro- and their fast and creative realisation of things about your own product. fessional and very good.’ even the most unusual promotions. A truly authentic way of advertising.’ For example, in 2019, we from BIG worked Sylke Kilian Product Manager Digital Media, Theresa von Fugler General Manager Central Europe, Petit Bateau Kinderbekleidung GmbH together with Junior Medien on Westermann Bildungsmedien Verlag hammering out an end-customer survey to determine the colour of the future BIG Bobby Car NEXT at very short notice – and generated fantastic ‘The family magazine kinder! We have reach. Everything ran without any hitches worked in collaboration with them as a and as quick as a flash thanks to the won- partner for many years. Almost every is- ‘Many thanks to Junior Medien derful and friendly team. sue has informative, fascinating and for bringing us new, perfectly- In the meantime, the products are in the well-written articles about family holi- tailored offers every year and days. Authentic travel reports and guides stores and we are enjoying the benefits of providing us with an ideal platform to regions and hotels are simply ideal for this fantastic and highly successful pro- for the presentation of our children’s us and our target group. We always feel motion. I would warmly recommend Jun- furniture collection. We appreciate very much at home with the advertising ior Medien to anyone in our segment options in kinder!, and would like to thank the broad portfolio and the simulta- looking to make the right choice.’ you again for the outstanding job neously top target groups.’ Sophie Rheintaler you do for us.’ Marketing Manager, BIG-SPIELWARENFABRIK GmbH & Co. KG Roland Mayer Managing Director, PAIDI Möbel GmbH Gerhard Stroitz Managing Director, Kinderhotels Europa Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
MEDIA DATA 2021 – PORTFOLIO PRINT Price list No. 51 from 22 October 2020 We understand what motivates families Junior Medien GmbH & Co. KG Mediadaten Nr. 51 vom 21. September 2020 4
JUNIORMEDIEN Portfolio Main magazines Special issues Sampling Expecting mothers Expecting mothers Families with Families with Expecting mothers Expecting mothers Parents with babies Expecting mothers and families with and families with children aged schoolchildren and families with up to twelve and families with Pregnancy babies and toddlers children up to the 3 to 8 years newborns months of age children up to the and childbirth age of 4 age of 10 Deutschland 3,30 € 5,30 sfr · BeNeLux 3,70 € Österreich 3,60 € · Schweiz € Herbst 2019 Italien 3,70 € · Spanien 3,70 für ein Das Elternmagazin nachhaltiges Leben Wickel & Kompressen Infekte natürlich lindern Ohne Zusatzstoffe die Sofort-Tipps für Einfach besser Essen Kinderfotos im Netzt ganze Familie Kinderleicht Darum ist Posten so gefährlich Fair Trade Mode die Welt verbessern HURRA Wirklich gut angezogen Gift Box for expecting mothers Hurra, ich bin Schwangerschaft Leben & erziehen Leben & erziehen junge familie Leben & erziehen kinder! Schule schwanger & Geburt Babys erstes Jahr green HURRA + Klinikführer Gift Box for baby’s birth 4 12 10 5 1 2 4 2 Issues Issues Issues Issues Issue Issues Issues Issues Subscriptions Kindergarten subscr. Subscriptions Subscriptions 20,000 140,000 10,000 25,000 Newsstands Newsstands Newsstands Newsstand 15,000 15,000 15,000 15,000/in bundle Gift Box for expecting PEKiP/paediatricians/ Pre-schools Gift Box for expecting Gift Box for expecting Gift Box for baby’s Gift Box for expecting mothers 25,000 gynaecologists 15,000 10,000 mothers 120,000 mothers 25,000 birth 40,000 mothers 240,890 Gift Box for baby’s GEHE/pharmacies GEHE/pharmacies Gift Box for baby’s birth 55,000 40,000 40,000 birth 159,926 AOK-Babykoffer E-paper subscriptions 20,000 10,000 100,000 100,000 180,000 35,000 120,000 40,000 40,000 40,000 400,816 Copies/ Copies/ Copies Copies/ Copies/ Copies/ Copies/ Copies/ Boxes issue* issue* per issue* issue* issue* issue* issue* issue* p.a. * Distributed circulation Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures Target group Expecting mothers and ‘Pregnancy, childbirth, breast-feeding time Distribution channel (publisher’s figures) families with babies and toddlers and babyhood – all of these phases are full of Print circulation Q1/2020 (IVW) 140,000 copies changes for mothers and fathers. We wish to Gift Box for assist and support them in their everyday roles expecting mothers Sold circulation Q1/2020 (IVW) 25,000 132,571 copies as parents with serious and competent articles, Total Frequency of publication Four issues per expert advice and information. ‘Die ersten 1000 Gift Box for baby’s 100,000 year Tage’ is a top-ranking informative guide for birth 55,000 Distribution area Nationwide these days and months.’ AOK-Babykoffer Advertisement prices 20,000 1/1 page: 20,790 euros* Irlana Nörtemann Executive Editor junge familie Copy price junge familie 2.90 euro i.noertemann@junior-medien.de Die ersten 1000 Tage: 4.90 euros * Ad prices can be found on page 16. Die ersten 1000 Tage Themes & Dates junge familie Your integration options as a Premium Partner Your brand will be exclusively placed in a thematic block Issue Top theme Other themes Publication Advertising/ Deadline for Delivery deadline (eight pages, including a two-page advertorial, if desired) date withdrawal printed materials for inserts/supple- and you define and create the content in collaboration deadline ments with the editorial team. 1/2021 Nutrition Babycare, teething, nest-building 25/02/2021 21/01/2021 28/01/2021 04/02/2021 You will be integrated exclusively on a sponsoring 2/2021 1000 Tage Die ersten 1000 Tage Layettes, sleep, travel 27/05/2021 20/04/2021 27/04/2021 04/05/2021 page as a lead-in to the topic. 3/2021 Mobility with babies Supplementary feeding, toys, health 21/10/2021 16/09/2021 23/09/2021 30/09/2021 We incorporate your editorial integrations Breast-feeding, fashion, prams, and/or advertorials into leben-und-erziehen.de. 4/2021 Travel & holidays 25/11/2021 19/10/2021 26/10/2021 03/11/2021 pushchairs & baby-buggies You will also receive a Facebook post to augment an editorial integration/an advertorial. Dates and themes subject to changes. Changes possible. Costs: 39,500 euros Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures ‘With the birth of my twins, the 1000 questions Distribution channel (publisher’s figures) Target group Expecting mothers and families with children up to the age of four (“1000 Fragen”) that all parents with newborn Subscriptions Print circulation Q2/2020 (IVW) babies are likely to ask was also included free- 20,000 93,842 copies of-charge. In Leben & erziehen, we provide an- Newsstands Sold circulation Q2/2020 (IVW) swers at eye-level, let experts explain the facts 15,000 81,683 copies and allow real parents to have a say – and this Reach mr 2020 II (agma) PEKiP/ makes us the perfect companion for the first paediatricians/ Total 290,000 readers per issue year with a child.’ gynaecologists 100,000 Frequency of publication Monthly 15,000 Distribution area Nationwide Claudia Weingärtner Gesund Leben Editor in Chief, Leben & erziehen Advertisement prices pharmacies (GEHE)* 1/1 page: 14,800 euros** c.weingaertner@junior-medien.de 40,000 Copy price 3.30 euros E-paper subscriptions Bundled * These figures are subject to variation. 10,000 ** Advertisement prices can be found on page 16 ff. Themes & Dates Leben & erziehen Leben & erziehen + Leben & erziehen green Issue Top theme Other themes Publication Advertising/ Deadline for Delivery deadline date withdrawal deadline printed materials for inserts/supple- ments 2/2021 Allergies Mobility with children, first fun & games, furnishing your first nursery/children’s room 21/01/2021 10/12/2020 17/12/2020 28/12/2020 3/2021 Easter Skin protection for mother and child, tummy ache, breast-feeding 25/02/2021 21/01/2021 28/01/2021 04/02/2021 4/2021 Homoeopathy Children’s fashions, nutrition, family cars 25/03/2021 18/02/2021 25/02/2021 04/03/2021 5/2021 Sun protection Swimming and paddling, insect protection, toys & games 29/04/2021 23/03/2021 30/03/2021 08/04/2021 6/2021 Family holidays Baby buggies and carrying aids, away from home snacks, travel first-aid kit 27/05/2021 20/04/2021 27/04/2021 04/05/2021 Sustainable toys & 1/2021 Leben & erziehen green Healthy nutrition, sustainable family holidays 27/05/2021 20/04/2021 27/04/2021 04/05/2021 playthings 7/2021 Nutrition Skin & hair care, the immune system, healthy sleep 24/06/2021 18/05/2021 26/05/2021 02/06/2021 8/2021 Children and mobility Preventive healthcare, nutrition trends, nappies and rash prevention 29/07/2021 24/06/2021 01/07/2021 08/07/2021 9/2021 Die ersten 1000 Tage Clothes for wind and weather, skin care for mother and child, lice 26/08/2021 22/07/2021 29/07/2021 05/08/2021 10/2021 Colds Supplementary nutrition, winter holidays, family insurance 30/09/2021 26/08/2021 02/09/2021 09/09/2021 Sustainable children’s 2/2021 Leben & erziehen green Gentle healing, natural cosmetics 30/09/2021 26/08/2021 02/09/2021 09/09/2021 fashions 11/2021 Healthy skin Healthy sleep, nursery furnishing, colds 28/10/2021 23/09/2021 30/09/2021 07/10/2021 12/2021 Christmas Teeth & teething, vaccinations, organic foods 25/11/2021 19/10/2021 26/10/2021 03/11/2021 1/2022 Family holidays Household and savings, the immune system, breast-feeding 23/12/2021 18/11/2021 25/11/2021 02/12/2021 Dates and themes subject to changes. Changes possible. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures Target group Families with children aged Distribution channel (publisher’s figures) 3 to 8 years, pre-school teachers ‘As a father of four and a grandfather, I know Print circulation Q2/2020 (IVW) that a magazine about life with pre-school kids Kindergarten subscr. 143,205 copies 140,000 must be colourful and fun-loving and must pro- Sold circulation Q2/2020 (IVW) Total 136,683 copies vide added value for parents. With our market- 180,000 Gesund Leben Reach AWA 2020 – ing model, we reach exactly the right target group, pharmacies (GEHE)* 480,000 readers per issue and kinder! offers all relevant topics for this deci- 40,000 Frequency of publication sive phase of every child’s development.’ Ten issues per year Distribution area Nationwide Christian Personn Publisher (freelance) kinder! Advertisement prices c.personn@junior-medien.de 1/1 page: 18,700 euros** Copy price 2.90 euros * These figures are subject to variation. ** Advertisement prices can be found on page 16 ff. Themes & Dates kinder! Issue Top theme Other themes Publication date Advertising/ Deadline for printed Delivery deadline withdrawal deadline materials for inserts/supple- ments 1–2/2021 Travel & holidays Skin care, school satchels 28/01/2021 17/12/2020 28/12/2021 07/01/2021 3/2021 Easter Nutrition, vaccinations, the latest toys & games 25/02/2021 21/01/2021 28/01/2021 04/02/2021 4/2021 Dental hygiene Summer fashions & accessories 25/03/2021 18/02/2021 25/02/2021 04/03/2021 5/2021 Children and mobility I Protection against sunburn,insect bites and stings, homoeopathy 29/04/2021 23/03/2021 30/03/2021 08/04/2021 6/2021 Travel & holidays Days out, family cars 27/05/2021 20/04/2021 27/04/2021 04/05/2021 7–8/2021 For school-starters Learning aids, outdoor activities 24/06/2021 18/05/2021 26/05/2021 02/06/2021 9/2021 HAIRCARE & BODYCARE Cooking with kids, healthy teeth 26/08/2021 22/07/2021 29/07/2021 05/08/2021 10/2021 Health Media for children, autumn & winter fashions 30/09/2021 26/08/2021 02/09/2021 09/09/2021 11/2021 Children and mobility II Pets, furnishing and interior design 28/10/2021 23/09/2021 30/09/2021 07/10/2021 12/2021 Christmas Trending travel destinations, digital games 25/11/2021 19/10/2021 26/10/2021 03/11/2021 Dates and themes subject to changes. Changes possible. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures Target group Distribution channel (publisher’s figures) Families with schoolchildren, teachers/ ‘During the years our children go to school, educationalists our role as parents progressively changes from Subscriptions Print circulation 10,000 35,000 copies being a leader to that of a companion. With in- depth background knowledge, our magazine Frequency of publication Bi-monthly Schule helps to provide the necessary orienta- Newsstands Total 15,000 35,000 Distribution area tion in the learning jungle and much inspira- Nationwide tion for the wonderful aspects of professional Pre-schools Advertisement prices family life.’ 10,000 1/1 page: 11,900 euros** Copy price 5.95 euros Mathias Brüggemeier Editor in Chief (freelance) Schule brueggemeier@woerterwelt.de * Ad prices can be found on page 16. Themes & Dates Schule Issue Top theme Other themes Publication date Advertising/ Deadline for printed Delivery deadline withdrawal deadline materials for inserts/supple- ments 1/2021 Allergies and healthy skin Private schools and boarding schools, rucksacks 21/01/2021 10/12/2020 17/12/2020 28/12/2020 2/2021 Days out and fun & theme parks Puberty, outdoor and street sports 27/05/2021 20/04/2021 27/04/2021 04/05/2021 3/2021 School begin and changing schools Pens & pencils, healthy teeth 26/08/2021 22/07/2021 29/07/2021 05/08/2021 4/2021 Staying healthy in winter Physical activity and sports, choosing a career 28/10/2021 23/09/2021 30/09/2021 07/10/2021 5/2021 Winter sports Internet and smartphones, activity holidays & city tours 25/11/2021 19/10/2021 26/10/2021 03/11/2021 Dates and themes subject to changes. Changes possible. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures Target group Expecting mothers ‘We waste much too much time in the search Distribution channel (publisher’s figures) for information. And sometimes the time is so With the Leben & erziehen-Gift Box for Print circulation 120,000 copies expecting mothers) precious – as in the exciting nine months of Frequency of publication Annual pregnancy. With our compact magazine, we Distribution area Nationwide Midwives help parents to keep everything under control.’ Advertisement prices 1/1 page: 18,500 euros* Total Motherhood 120,000 advisory centres Angela Murr Executive Editor Hurra, ich bin schwanger * Ad prices can be found on page 16. a.murr@junior-content.de Gynaecologists Dates Wo bekomme ich mein Baby? Issue Publication Advertising/ Deadline for Delivery date withdrawal printed materials deadline deadline for inserts/ supplements Cologne 25/03/2021 18/02/2021 25/02/2021 04/03/2021 regionale r Klinik- Düsseldorf 25/03/2021 18/02/2021 25/02/2021 04/03/2021 führer North Rhine-Westphalia 25/03/2021 18/02/2021 25/02/2021 04/03/2021 Bremen, Hamburg, 27/05/2021 20/04/2021 27/04/2021 04/05/2021 Schleswig-Holstein Hesse 27/05/2021 20/04/2021 27/04/2021 04/05/2021 Baden-Württemberg 27/05/2021 20/04/2021 27/04/2021 04/05/2021 Rhineland-Palatinate, 27/05/2021 20/04/2021 27/04/2021 04/05/2021 Saarland Dates Hurra, ich bin schwanger Berlin 29/07/2021 24/06/2021 01/07/2021 08/07/2021 Saxony, Thuringia 29/07/2021 24/06/2021 01/07/2021 08/07/2021 Issue Publication date Advertising/ Deadline for Delivery deadline Brandenburg, Mecklenburg- withdrawal printed materials for inserts/ Western Pomerania, 29/07/2021 24/06/2021 01/07/2021 08/07/2021 deadline supplements Saxony-Anhalt 1/2021 01/07/2021 26/05/2021 02/06/2021 10/06/2021 Munich 23/09/2021 19/08/2021 26/08/2021 02/09/2021 Bavaria 23/09/2021 19/08/2021 26/08/2021 02/09/2021 Dates and themes subject to changes. Changes possible. Franconia 23/09/2021 19/08/2021 26/08/2021 02/09/2021 Lower Saxony 23/09/2021 19/08/2021 26/08/2021 02/09/2021 Dates and themes subject to changes. Changes possible.
Schwangerschaft & Geburt accompanies young Many questions arise when couples become mothers through pregnancy and the first weeks newly-fledged parents: about sleep and with their newborn child. In the magazine, spe- breast-feeding, babycare, development and cialists such as midwives, paediatricians and health. Babys erstes Jahr is the perfect inform- nutritionists share their knowledge and experi- ative guide for the first months with a baby: ence. In addition to health-specials and styling competent, authentic and entertaining. tips, this format also presents the typical topics covered by women’s magazines: beauty news, fashion and wellness. Target group Target group Distribution channel (publisher’s figures) Expecting mothers Distribution channel (publisher’s figures) Parents with babies up to twelve months of age Print circulation Print circulation Newsstands 40,000 copies Gift Box for baby’s 40,000 copies Total 15,000 birth Frequency of publication 40,000 Frequency of publication 40,000 Total Twice per year Four issues per year 40,000 Gift Box for Ad prices Ad prices expecting mothers 1/1 page: 14,300 euros* 1/1 page: 14,300 euros* 25,000 Copy price 3.50 euros Themes Nutrition, health, sleep, caring, child seats, cars, holidays, prams, pushchairs & baby- Themes Carrying babies, nutrition, drinks, buggies, children’s rooms, fashion, creativity, health, prams, pushchairs & baby-buggies, child seats, photography, insurance, toys & games children’s rooms, toys & games, caring for expecting mothers and babies * Ad prices can be found on page 16. * Ad prices can be found on page 16. Dates Babys erstes Jahr Dates Schwangerschaft & Geburt Issue Publication date Advertising/ Deadline for printed Delivery deadline Issue Publication date Advertising/ Deadline for printed Delivery deadline withdrawal deadline materials for inserts/supple- withdrawal deadline materials for inserts/supple- ments ments 1/2021 25/03/2021 18/02/2021 25/02/2021 04/03/2021 1/2021 29/04/2021 23/03/2021 30/03/2021 08/04/2021 2/2021 24/06/2021 18/05/2021 26/05/2021 02/06/2021 2/2021 25/11/2021 19/10/2021 26/10/2021 03/11/2021 3/2021 30/09/2021 26/08/2021 02/09/2021 09/09/2021 4/2021 23/12/2021 18/11/2021 25/11/2021 02/12/2021 Dates and themes subject to changes. Changes possible. Dates and themes subject to changes. Changes possible. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Facts and Figures Target group Expecting mothers and Deutschland 3,30 € 5,30 sfr · BeNeLux 3,70 € Österreich 3,60 € · Schweiz € Herbst 2019 Italien 3,70 € · Spanien 3,70 Distribution channel (publisher’s figures) families with children up to the age of ten – In modern families, values such as with a strong commitment to sustainability and a ‘green’ lifestyle Das Elternmagazin für ein sustainability and ecologically meaningful Subscriptions nachhaltiges Leben Print circulation Wickel & Kompressen behaviour are among the highest priorities. Leben & erziehen Bundled Infekte natürlich lindern 40,000 copies Ohne Zusatzstoffe Our magazine sees itself as the best and kinder!/ r die Total Sofort-Tipps füilie Kindergarten Frequency of publication Einfach besser Essen Kinderfotos im Netzt ganze Fam informative guide to everyday life and long- 25,000 40,000 Twice per year Leben & erziehen Leben & Kinderleicht Darum ist Posten so term lifestyle planning, also in categories erziehen green gefährlich Fair Trade Mode die Welt such as healthy eating or skincare. Newsstands Advertisement prices verbessern 1/1 page: 14,300 euros* Wirklich gut angezogen 15,000 Themes Healthy nutrition, eco-cars, holidays on two wheels, healthy skin, Bio and Fair Trade, gentle healing, natural cosmetics * Ad prices can be found on page 16. Dates Leben & erziehen green Issue Publication date Advertising Deadline/ Deadline for printed Delivery deadline Cancellation Deadline materials for inserts/supple- ments 1/2021 27/05/2021 20/04/2021 27/04/2021 04/05/2021 2/2021 30/09/2021 26/08/2021 02/09/2021 09/09/2021 Dates and themes subject to changes. Changes possible. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Publication Dates 2021 January February March April May June July August September October November December L&e Hurra, 01 NEW YEAR ich bin schwanger 1/2021 01 02 GOOD FRIDAY 02 03 03 04 04 05 EASTER MONDAY 05 06 06 07 07 08 08 09 09 10 10 11 11 12 12 13 ASCENSION DAY 13 14 14 15 15 16 16 17 17 18 18 19 19 20 · Leben & erziehen 20 21 21 2/2021 · junge familie 3/2021 · Schule 1/2021 22 · Leben & erziehen 1/2022 22 23 WHITSUN · Leben & erziehen · kinder! · Wo bekomme ich mein Baby? 4/2021 · L&e Babys erstes Jahr 23 · Leben & erziehen · Leben & erziehen 4/2021 24 24 7/2021 · kinder! · kinder! WHIT MONDAY CHRISTMAS EVE · Leben & erziehen 4/2021 · L&e Babys 12/2021 · kinder! erstes Jahr · Schule 5/2021 · L&e Babys 25 3/2021 · junge familie erstes Jahr · Wo bekomme ich · Leben & erziehen 2/2021 · Leben & erziehen 9/2021 · junge familie 4/2021 CHRISTMAS DAY 25 · kinder! 1/2021 mein Baby? 26 1/2021 6/2021 · Leben & erziehen · kinder! 7-8/2021 · L&e Schwanger- schaft & Geburt 2/2021 BOXING DAY 26 green · Schule 27 1/2021 3/2021 · Leben & erziehen 27 · junge familie/1000 Tage · kinder! 28 · kinder! 1-2/2021 · Leben & erziehen · kinder! · Schule · Wo bekomme ich · Leben & erziehen 11/2021 · Schule 28 mein Baby? 8/2021 5/2021 3/2021 29 · L&e Schwanger- 2/2021 · Wo bekomme ich mein Baby? · Leben & erziehen· kinder! 29 schaft & Geburt 10/2021 3/2021 30 1/2021 · L&e Babys erstes Jahr 3/2021 30 31 31 · Leben & erziehen green NEW YEAR’S EVE 2/2021 Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
TECHNICAL DATA AND PRICES
Ad formats Technical Data Manufacturing process Process standard offset printing (DIN ISO 12647-2). Slight variations of shade may occur within the normal tolerances of the offset printing process. 1/1 page 1/2 page portrait 1/2 page landscape Processing 210 mm × 270 mm 102 mm × 270 mm 210 mm × 132 mm Saddle stitching Proof matching junge familie (with Die ersten 1.000 Tage), kinder!, Leben & erziehen, Leben & erziehen special issues Inner section: PSO_LWC_Improved_eci Cover: ISO_coated_V2_eci (FOGRA 39L) Wo bekomme ich mein Baby? Cover and inner section: PSO_LWC_Improved_eci Leben & erziehen green, Schule Cover and inner section: PSO_uncoated_ISO 12647_eci.icc 1/3 page portrait 1/3 page landscape 1/3 page Data delivery 71 mm × 270 mm 210 mm × 88 mm two columns duon-portal.de 134 mm × 129 mm For questions about data delivery, please contact Duon Support: Tel. +49 40 37 41 17-50 support@duon-portal.de Delivery adresses AdSpecials Leben & erziehen, Leben & erziehen special issues, Schule, Leben & erziehen green Vogel-Druck und Medienservice GmbH Wareneingang Leibnizstraße 5 97204 Höchberg 1/4 page portrait 1/4 page landscape 1/4 page GERMANY 55 mm × 270 mm 210 mm × 65 mm two columns Delivery time: 8 a.m. to 4 p.m. 102 mm × 129 mm kinder! 1-2/21 and 3/21 Probind Wareneingang Bielefelder Straße 61 33428 Marienfeld GERMANY Delivery time: 8 a.m. to 4 p.m. junge familie and kinder! from issue 4/21 Severotisk s.r.o. Mezni 3430/3a Ad Sizes Magazine Format Special Formats 400 11 Usti nad Labem plus 5 mm trimming border 210 mm (width) on request CZECH REPUBLIC on all sides 270 mm (height) Delivery time: 8 a.m. to 4 p.m. Claims The publisher will not accept claims in the event of incorrectly supplied printing material. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Advertisement prices Ad Specials prices and terms junge familie Leben & erziehen kinder! Volume discount* Inserts Supplements Glued-in inserts FORMAT PRICE FORMAT PRICE FORMAT PRICE from 2 pages 3% Insert prices Insert prices Glued-in insert prices Partial Partial per thousand copies or Partial per thousand copies or per thousand copies or part 2/1 37,290 2/1 25,500 2/1 34,300 booking booking from 4 pages 5% part thereof (plus VAT)* booking part thereof (plus VAT)* thereof (plus VAT) 1/1 U4 21,890 1/1 U4 18,500 1/1 U4 19,600 from 6 pages 10 % 4-pager 110 150 Postcards 65 115 up to 20 g 120 150 1/1 U2 21,340 1/1 U2 17,700 1/1 U2 19,100 from 8 pages 15 % up to 30 g 126 160 8-pager 125 165 Booklet – 20 g 115 135 1/1 20,790 1/1 14,800 1/1 18,700 from 10 pages 20 % up to 40 g 132 170 12-pager 140 180 Product sample 120 140 1/2 12,925 1/2 10,600 1/2 11,700 Glued insert on up to 50 g 138 180 16-pager 155 195 150 200 1/3 9,922 1/3 8,200 1/3 8,900 cover Frequency 1/4 6,580 1/4 5,700 1/4 6,000 discount* Minimum order volume***: Grammage Papiergewicht from 2 ads 3% 50,000 copies 2-pager, at least 115 g/m² 4-pager, at least 100 g/m² from 4 ads 5% 4-pager, at least 60 g/m² Formats: Leben & erziehen Leben & erziehen from 6 ads 10 % Minimum order volume***: Minimum format: Schule Hurra, ich bin schwanger Special issues* Minimum order volume***: 50,000 copies 60 mm x 100 mm from 8 ads 15 % FORMAT PRICE FORMAT PRICE FORMAT PRICE 50,000 copies Maximum format: from 10 ads 20 % Formats: 148 mm x 210 mm 2/1 21,900 2/1 32,560 2/1 25,000 Formats: Minimum format: 1/1 U4 13,100 1/1 U4 23,100 1/1 U4 17,800 Minimum format: 105 mm x 148 mm Individual offers will be 1/1 U2 12,600 1/1 U2 22,200 1/1 U2 17,100 * Only frequency or 105 mm x 148 mm Maximum format: prepared for envelopes with volume discounts Maximum format: 210 mm x 270 mm content, brochures, product 1/1 11,900 1/1 18,500 1/1 14,300 apply. 190 mm x 250 mm samples, rectangular and 1/2 7,900 1/2 13,300 1/2 10,200 Stapled booklets, posters unfolded printed matter. 1/3 5,900 1/3 11,100 1/3 7,900 and booklet format: Further options are available other insert formats on on request. 1/4 4,900 1/4 9,200 1/4 5,500 request. 25% educational discount and 15% art Placement: and cultural discount. * Special issues: Leben & erziehen green, Labelling of supplements The placement of the Schwangerschaft & Geburt, Babys erstes Jahr that cannot be readily carrier ad and the position identified as advertising: of the glued insert must identification must be be coordinated with the Wo bekomme ich mein Baby? provided by the word advertising department. Advertorials FORMAT PRICE PRICE ‘Advertisement’ set in at least Full Edition* Regional Edition Advertorials are labelled as such with ‘ADVERTISEMENT’ 8 pt caps or a larger font size. 2/1 – – in at least 12 pt caps with a higher contrast font style. Agreement on details after 1/1 U4 – – Advertorials may not be published on the cover pages. eneral terms & conditions: G presentation of a sample. The placement of 1/1 U2 – – advertisements or special Production costs 1/1 4C 32,000 3,200 advertising formats is 1/3 and 1/2 page > € 1,400 subject to our general terms 1/2 4C 16,500 1,650 1/1 page > € 1,900 & conditions. These can be viewed on our website: 1/3 – – 2/1 page > € 2.400, www.junior-medien.de/agb. * More comprehensive supplements on request. 1/4 8,500 850 The production costs are not eligible for rebates or agency ** Trimming border on request. commissions. All prices stated are in *** Additional costs will be due in the case of lower volumes or small split runs. We would be pleased to * Price is valid nationwide for a period of euros and are subject to make you an offer to meet your specific needs. twelve months. statutory VAT. An environmental surcharge will be made for film-wrapped ad-specials. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
GIFT BOXES Coverage NEW • nationwide or regional • no minimum circulation** • Distribution according to: target group, budget, timeframe, region/cities ONE LAYOUT – TWO TARGET GROUPS and/or quantity We have developed an entirely new • DACH distribution possible design concept. Whether pregnancy or birth – a HURRA via cooperation partners is always appropriate. And this is why we now call all our boxes HURRA Boxes. Packaging Depending on the target group, ‘expecting mothers’ or ‘mothers sturdy, high-quality cardboard after childbirth’, the content of the boxes will be adapted to the box in eco design occasion and presented to the (soon to be) mums. Format 304 x 220 x 40 mm - larger boxes are also available on request for larger product samples Price/contact** CPM 235 euros GIFT BOX GIFT BOX ‘To celebrate the beginning of an exciting nine months FOR FOR EXPECTING MOTHERS BABY’S BIRTH * Box circulation volume may vary and the wonder of childbirth, we commission trusted Reach Reach from month to month; higher or lower healthcare partners with the presentation of our HURRA 21% volumes, depending on the number 27% of healthcare partners. Box packed with product samples, valuable information of all expecting mothers of all mothers in Germany after and discount vouchers to (soon to be) mothers.’ in Germany (without losses giving birth (without losses ** The price/contact will increase through scatter!) through scatter!) for circulation volumes of 1,000 pcs. Target group or less. Anna Babina Target group Coordinator for the distribution of Gift Boxes Mothers after childbirth Offers on request. a.babina@junior-content.de expecting mothers Handover point *** plus additional costs for storage and Handover point following the birth retrieval 14 euros/pallet; pallet spaces 3rd to 8th month of pregnancy 7 euros/ pallet; monthly billing; additional Handed over by options available on request. Handed over by clinic nurses (maternity wards) or gynaecologists and midwives midwives in post-natal care, health insurers Distribution of boxes 240,890 p.a.* Distribution of boxes 159,926 p.a.* Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
MEDIA DATA 2021 – PORTFOLIO DIGITAL Price list No. 51 from 22 October 2020 We understand what motivates families
JUNIORMEDIEN Portfolio Digital DIGITAL CHANNELS Mama-REPORTER Expecting mothers and families with babies, pre-school children and schoolchildren leben-und- Newsletter Facebook Pinterest Instagram Mama-REPORTER erziehen.de Reach Reach Reach Reach Reach Test mothers (ø per month) (per newsletter) (ø per month) (ø per month) (ø per month) Visits Subscribers Subscribers Monthly Viewers Subscribers Registered users 525,268 153,967 99,400 10,000 2,975 35,000 Page impressions Engaged Users Impressions Impressions Newsletter recipients 647,184 154,629 15,000 12,500 10,000 Reach Engagement Reach 2,448,421 10,000 7,000 Impressions Link clicks Story-impressions 3,286,758 99,400 per screen 300 Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
leben-und-erziehen.de Facts and Figures The digital communication concept Target group On leben-und-erziehen.de, you reach your family target (Data from mr II/2020) group – whether on a laptop, a smartphone or a tablet. Together, we spread your message across all relevant Gender: media channels. 83% women, 17% men If you wish, also in combination with your print bookings. Age: 20 to 39 A typical customer journey could then look like this: Our digital portfolio begins with the website, on which the Education: High school, editorial team communicates sustainable knowledge about technical you and your products. From this platform, we send the college, polytechnic, most interesting content directly to the users’ mailbox via university graduate newsletter. We additionally use our social media channels (Facebook, Instagram, Pinterest) and influencer-contacts ø Net income: 2,000 euros to generate awareness of you. All measures lead the user back to the website and your integrated product. Our product testing platform Mama REPORTER delivers Reach authentic user-experiences with your products and a web- (Data from IVW 8/2020) conference format acts as a discussion forum for topics relevant to you and the users. Visits: 525,268 Our various categorises (pregnancy, baby, children, school, Page impressions: 647,184 Mama REPORTERS and VIP parents) create a product- relevant setting. ‘Becoming and being parents is exciting – everyone on the team at We attach great importance to consultation and the leben-und-erziehen.de knows this from personal experience. On our preparation of your personalised offering on the basis of website, our aim is to advise, encourage, inform and inspire – from the our expertise and in-depth knowledge of our readership. heart, and with enthusiasm and the necessary expertise.’ With our custom-designed online campaigns, we reach your top target groups across various different channels and orchestrate your brand in our editorial environment. Jana Kalla Editor in Chief leben-und-erziehen.de On the following pages, we present an extensive portfolio of campaign options – from newsletter integration to j.kalla@junior-medien.de seasonal promotion packages. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Digital channels NEWSLETTER FACEBOOK PINTEREST INSTAGRAM Likes, Shares and Comments on our informative The magic formula for success on Pinterest? In our newsletter, we send our subscribers Feed Posts, Stories, IGTV, Reels – no other articles with advice, user-surveys on the latest Added value! We keep our finger on the pulse of tips, high-quality articles and news from the social network is as versatile as Instagram. The issues and topics, entertaining visual statements our target group with informative and solutions- worlds of pregnancy, babies, children and content is easy to consume, personalised and or competitions with attractive prizes let us oriented content. This not only assures us family twice a month. We place your advertising diverse. This is why Instagram is such a firm know exactly what our Facebook community short-term reach, but also a gratifying level of message as a lead story or text/visual teaser, favourite with young families and mothers. likes. sustainable traffic. either in an editorial context or as a stand-alone feature. Instagram campaign Facebook campaign Pinterest campaign Newsletter integration 1 Post (with 1 to 3 pictures): 1,100 euros 1 post 1,750 euros 1 pin 1,500 euros 1 Story (up to five progressively developing 3 posts 4,500 euros 3 pins 3,300 euros Text/visual teaser CPM 15 euros stories): 900 euros Highlight (only in combination with a Incl. reach estimation Incl. reach estimation Lead story CPM 25 euros Story campaign): from 800 euros Instagram TV: from 800 euros Stand-alone CPM 95 euros Sub-volume dispatch possible for stand-alone; Incl. reach estimation price per sub-volume 75 euros extra; dispatch: by Reach* (ø per month) Reach* (ø per month) arrangement. . Subscribers: 99,400 Monthly viewers: 465,000 Engaged users: 154,629 Impressions: 745,500 Reach* (ø per month) Reach: 2,448,421 Engagement: 32,200 Reach* Impressions: 3,286,758 Link clicks: 12,000 Subscribers: 2,975 Subscribers: 153,967 Impressions: 12,500 * Status as of: 25 September 2020 * Status as of: 25 September 2020 Reach: 7,000 * Status as of: 25 September 2020 Story-impressions per screen: 300 * Status as of: 25 September 2020 Für individuelle Angebote rund um Ihre Social-Media-Kampagne steht Ihnen unser Team zur Verfügung. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Digital and cross-media communication concepts p o w e r e d b y Target group campaign Sponsorship of themed specials Prize competition We realise your digital campaign holistically, from target definition Become a sponsor of a themed special of your choice. As competitions with prizes are prominently visible and frequently and implementation to measuring success and optimisation. We Here, we produce and place two advertorials and four high-reach clicked in our digital channels, the placement of your product in a are committed to the production of target-group-specific content for editorial articles especially for you. We integrate your logo in the prize competition is guaranteed to generate high awareness within all digital channels that informs our users and provides convincing ‘powered by’ banner that is displayed in every article and advertorial your target group. You provide us with a product description and substance. We integrate your messages in our content and push contained in the special and increase reach by means of a social pictures, and we integrate your product in the prize competition. On reach by embedding them in all digital channels: website, newsletter media campaign. You benefit from awareness generated by high- request, we can also provide a link to your own website. We will send and social media. reach editorial articles contained in the special. you the contact details of the winners and dispatch the prizes. Online Online Online Placement of your advertising message in an article/advertorial 4 editorial articles Prize competition with product description and integration of 2 advertorials pictures Newsletter ‘powered by’ banner with logo integration above every article/ Text/visual teaser advertorial in the special Social media Facebook post with link to competition Social media Social media Facebook and Instagram campaign Facebook, Pinterest and/or Instagram campaign Uptime with 5 posts for 6 weeks Incl. reach estimation boosting reach (we determine which social media channels are the best for the Price Uptime promotion of your campaign and give you our recommendations) 1,000 euros 3 months Uptime Optional Price 3 months Print 5,000 euros 1/3 page integration in ‘Plapperlapapp’ in Leben & erziehen Price 11,500 euros Price (incl. online and social media) 1,500 euros Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Digital and cross-media communication concepts Product integration Web conference Branded/sponsored PDFs in SEO articles Associate your brand with topics relevant to our readers and users. Our website offers downloadable PDFs on selected topics. With product integration in SEO articles, you will reach your target With the web-conferences, you benefit from the professional In addition, we pin them on Pinterest, where acceptance group within the context of an editorial topic and benefit from the expertise and credibility of our editorial team. We communicate by our users is particularly high. You have the opportunity to reach of the article. You will receive exclusive customer-integration your brand/message to your target group in all phases – from the brand a PDF with a relevant topic. For this, we need your in the article of relevant to the topic. There, we present your product announcement on the website and in social media to the invitation logo and will place it prominently next to our service-statement in with a picture and provide a link to your website. We select the most to participate, registration, the webinar itself and in subsequent the PDF (‘A service provided by Leben & erziehen and …’). frequently visited SEO articles with relevance to your target group reporting. The recording generates plenty of material for you to edit- Moreover, you also have the option of integration that constantly generate traffic. An additional logo can be placed in down the content for your own purposes and offers potential for as a sponsor in print. the boilerplate. numerous other forms of exploitation. Online Online Online Integration of the downloadable branded PDF in an article Integration of the product, including picture, logo and Online-advertorial with announcement link to your website of the web-conference and follow-up report Social media Pinterest campaign Price Newsletter (up to 25,000 page impressions) Text/visual teaser with announcement of the Uptime 1,000 euros web-conference 3 months (from 25,000 page impressions) PM 40 euros Social media Price Facebook campaign with announcement 3,000 euros of the web-conference Optional Print Print 1/1 page follow-up report in a magazine of your choice Sponsored 1/1 page,for example a cut-out check list in a publication of your choice Uptime 3 months Price (incl. 1/1 page in Leben & erziehen*) Price 16,320 euros 6,000 euros * Placement in other publications possible, price on request. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Digital and cross-media communication concepts A question to … Shopping service Editors’ Choice Parents search specifically for answers to questions like: ‘Is it safe We present a new product, on the basis of which we compile a ‘Editors’ Choice’ is a column that highlights products that particularly to sunbathe with my baby-bump?’ or ‘When can my baby sit up shopping guide. For example ‘10 features every good baby buggy impressed our editors. Their favourites from a wide range of by himself?’. Here, they have the chance to have their questions must have’, or ’6 tips for finding the best baby alarm’. The features of product segments are presented online in a series of photos. Every answered by an expert from your brand – authentically and with the product can be described in detail by a list of individual points. month brings NEW products that are NEWLY teased. You have the direct relevance to the target group. The expert and the company/ We then present the most important features of your product in a opportunity to place your product in this context. Send us your brand are specifically named. highlighted box. product – we will test it and present it to our readers. Online Online Online Integration of the product through a statement from a company/ Product presentation with pictures of the product Product placement in a photo gallery within an editorial context brand expert, including statement of the company/brand name in a highlighted box Social media Social media Facebook campaign Facebook campaign Social media Facebook campaign Uptime Uptime 3 months 3 months Uptime 3 months Price Price 3,500 euros 2,250 euros Price 3,500 euros Optional Optional Print Print Optional 1/8 page product placement in our shopping guide 1/8 page product placement in the column Print Editors’ Choice 1/4 page product integration through the expert-statement Price (incl. 1/8 page in Leben & erziehen*) Price Price 7,100 euros (incl. 1/8 page in Leben & erziehen*) (incl. 1/4 page in Leben & erziehen*) 5,850 euros 8,630 euros * Placement in other publications possible, price on request. Junior Medien GmbH & Co. KG Mediadaten No. 51 vom 22. Oktober 2020
Digital and cross-media communication concepts Overview Photo competition Seasonal Online Social News- promotion packages option Price Duration media letter Print We invite our users to get creative and send in photos with a particular theme. For instance, a carnival costume Take advantage of our seasonal promotion packages for Christmas, Target group Facebook Easter and starting school to prominently place your product on campaign 5,000 euros 3 months Instagram competition. As motivation to take part, we combine the photo competition with the chance to win a prize. The three best a low budget. In print, we integrate the product as a gift idea and Facebook photos and ideas win a prize and appear in special articles. incorporate it online in competitions and in social media channels as Sponsoring of 11,500 3 months Pinterest themed specials euros You provide the prizes for the promotion, either as an exclusive a prize. Instagram sponsor or together with other companies. In return for this, you enjoy prominent placement throughout the course of the Online Prize 1,000 euros 6 weeks Facebook competition promotion. We will also regularly report on the promotion on Presentation of your product within the framework of a prize Facebook and thus achieve even greater reach. competition, including a link to your website Product integra- CPM 40 tion in SEO 3 months Social media euros Online articles Integration as sponsor of the photo competition Facebook campaign Social media Print Web conference 6,000 euros 3 months Facebook Facebook campaign 1/4 page tips for gifts in kinder! or Leben & erziehen Branded/ sponsored 3,000 euros 3 months Pinterest Uptime Uptime: 8 weeks PDFs 2 months Price: 2,500 euros A question to … 3,500 euros 3 months Facebook Price 3,000 euros Optional Placement in two magazines Shopping 3,500 euros 3 months Facebook service Price: 3,350 euros Editors’ Choice 2,250 euros 3 months Facebook Issue IPD Final kinder! / kinder! / booking Leben & Leben & Promotion deadline erziehen erziehen Photo 3,000 euros 2 months Facebook competition 26/02/2021/ Easter nest 07/01/2021 3/2021 25/02/2021 Seasonal For school- promotion package 2,500 euros 3 months Facebook starters 04/05/2021 7–8/2021 24/06/2021 (only in kinder!) Wish-list/Advent 26/11/2021/ 07/10/2021 12/2021 calendar 25/11/2021 Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Mama-REPORTERS How the test works: Target group 1. You choose a product and decide how many samples you wish to provide Expecting mothers and and how many testers we should select. mothers with babies and children to the age of 14 2. You decide on a test group with or without professional influencers. 35,000 Registered users on 3. We carry out the test and advertise mama-reporter.de it in the channels you booked. 500 ‘From parents for parents: On mama-reporter.de, our Mama REPORTER 4. You send the products. The mums Applicants per test (ø) test and rate your product. community tests and rates products and services with a passion and total 10,000 commitment. Authentic expertise meets a big dose of fun to make every 5. We publish the test results in the Newsletter recipients channels test really special.’ you booked. 700 Followers on Mama- 6. You receive the test seal from us, REPORTER-Instagram Tatjana Kathöfer Executive Project Manager Mama REPORTER together with the product rating and all usage rights. Last revised 20 August 2020 t.kathoefer@junior-content.de August 20 21 Label Product Overall ra ting: SUPER Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Mama REPORTER packages Channel mama-reporter.de and ● mama-reporter.de and ● mama-reporter.de and ● Mama REPORTER Newsletter Mama REPORTER Newsletter Mama REPORTER Newsletter ● Selection and support of testers ● Selection and support of testers ● Selection and support of testers Online ● leben-und-erziehen.de with access link on ● leben-und-erziehen.de with access link on mama-reporter.de mama-reporter.de ● MaRe: Integration of a digital user survey on mama-reporter.de TEST C2A ● Stand-alone Newsletter with link to NEWSLETTER leben-und-erziehen.de ● Facebook campaign with link to mama-reporter.de ● Facebook campaign with link to mama-reporter.de SOCIAL MEDIA ● Facebook campaign with link to ● Facebook campaign with link to leben-und-erziehen.de leben-und-erziehen.de ● Instagram campaign (Mama REPORTER Instagram) ● Instagram campaign (Mama REPORTER Instagram) with link ● Instagram-Kampagne (Mama-REPORTER-Instagram) with link to mama-reporter.de to mama-reporter.de mit Link zu mama-reporter.de ONLINE ● leben-und-erziehen.de ● leben-und-erziehen.de ● leben-und-erziehen.de Stand-alone Newsletter with link to TEST REGSULTS ● NEWSLETTER ● Text/visual teaser with link to leben-und-erziehen.de leben-und-erziehen.de ● Facebook campaign with link to ● Facebook campaign with link to ● Facebook campaign with link to leben-und-erziehen.de leben-und-erziehen.de leben-und-erziehen.de SOCIAL MEDIA ● Instagram campaign (Mama REPORTER Instagram) ● Instagram campaign (Mama REPORTER Instagram) with link to with link to leben-und-erziehen.de leben-und-erziehen.de TEST SEAL ● Test Seal with rating, usage rights free for one year Price: Price: Price: 8.000 Euro 18.400 Euro 38.500 Euro If you wish, we would be pleased to make you an offer to meet your specific needs, also in combination with our print options. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Influencer marketing Booking information Our high-reach influencers are highly respected Across all the influencer’s channels as role-models and opinion leaders in their communities. Instagram As their fans and followers place trust in them and Post, Story, Highlights, link to Bio, Reels follow their recommendations, they exert a positive (TikTok videos for Instagram), IGTV (Instagram-TV) influence on purchasing decisions.’ Facebook Post Svjetlana Pulkowski Pinterest Executive Project Manager Influencer Marketing Pin s.pulkowski@junior-medien.de Blog Article with detailed product description/brand presence Prices Post and pin: CPM 55 euros Story (up to five progressively developing stories): CPM 25 euros Link to the bio (only in combination with a post): CPM 25 euros Further prices on request Our service Your target– our promise Other Concept development Sales booking options We develop and realise a concept to meet the precise needs of you Increase in product sales and your product through positive referrals and Video with product/brand communication the offering of exclusive discount Video production including publication and teasing on the Selection promotions by influencers influencer's social media channels and/or on the We work closely with you on the selection of suitable influencers Junior-Medien channels Branding Price on request Booking and briefing Product-savvy influencers with an appropriate We take care of the booking and briefing of suitable influencers image talk about and positively boost your product Guest-article by the influencer with detailed product/brand and/or brand communication Procedure (e.g. with detailed product descriptions) Publication of a guest-article by the influencer on The influencers implement the measures booked and we monitor the leben-und-erziehen.de with teasers on the Junior-Medien social campaign Awareness media channels Generate sustainable awareness and brand/product recall Price on request Reporting (e.g. with creative imagery, a challenge and/or a prize competition) You receive a detailed report If you wish, we would be pleased to send you a proposal for a digital on your campaign and/or cross-media influencer-campaign. Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
Your contact partners Sales south Sales Sales Sales Sales Editor in Chief Publisher kinder! Sabine Raum Isa Falckenberg Ellen Höptner Kristin Höppner Ute Grunwald Leben & erziehen (freelance) Tel.: +49 (0)40 357 29 19-41 Tel.: +49 (0)40 357 29 19-12 Tel.: +49 (0)40 357 29 19-36 Tel.: +49 (0)40 357 29 19-16 Tel.: +49 (0)40 357 29 19-14 Claudia Weingärtner Christian Personn Mobil: +49 (0)172 814 00 76 Mobil: +49 (0)151 40 42 32 57 Mobil: +49 (0)151 53 37 82 00 Mobil: +49 (0)171 275 59 86 Mobil: +49 (0)176 10 03 09 63 Tel.: +49 (0)40 357 29 19-27 Tel.: +49 (0)40 357 29 19-24 s.raum@junior-medien.de i.falckenberg@junior-medien.de e.hoeptner@junior-medien.de k.hoeppner@junior-medien.de u.grunwald@junior-medien.de c.weingaertner@junior-medien.de c.personn@junior-medien.de Editor in Chief Artdirection Head of Content Assistent Head of Content Project Management Content Management Content Management leben-und-erziehen.de Anja Jung and Project Management and Project Management Tatjana Kathöfer Antonia Müller Angela Murr Jana Kalla Tel.: +49 (0)40 357 29 19-35 Svjetlana Pulkowski Irlana Nörtemann Tel.: +49 (0)40 357 29 19-13 Mobil: +49 (0)177 736 81 02 Tel.: +49 (0)40 357 29 19-33 Tel.: +49 (0)40 357 29 19-22 a.jung@junior-medien.de Tel.: 40 357 29 19-23 Tel.: +49 (0)40 357 29 19-18 t.kathoefer@junior-content.de a.mueller@ a.murr@junior-content.de j.kalla@junior-medien.de s.pulkowski@junior-medien.de i.noertemann@junior-medien.de junior-medien.de Content Management Content Management Editor Production, Contract Management, Office-Management Head of Subscription Martin Piecha Anna Ludewig leben-und-erziehen.de Distribution, Finances Accounting Anna Babina Marketing Tel.: +49 (0)40 357 29 19-31 Tel.: +49 (0)40 357 29 19-19 Nora Ritzschke Janina Latza Katja Timm Tel.: +49 (0)40 357 29 19-15 Ralf Gutekunst m.piecha@junior-content.de a.ludewig@junior-content.de Tel.: +49 (0)40 357 29 19-37 Tel.: +49 (0)40 357 29 19-11 Tel.: +49 (0)40 357 29 19-28 a.babina@junior-content.de Tel.: +49 (0)40 357 29 19-17 n.ritzschke@junior-medien.de j.latza@junior-medien.de k.timm@junior-medien.de r.gutekunst@junior-medien.de Managing Director Jan Wickmann Tel.: +49 (0)40 707 01 01-101 j.wickmann@junior-medien.de Junior Medien GmbH & Co. KG Media Data No. 51 from 22. October 2020
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