Media data 2021 - Touristik Aktuell
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Content 2021 1 PERIODICAL / PUBLISHING HOUSE 2 TECHNICAL DETAILS 3 CIRCULATION / COMPARISON/READERSHIP ANALYSIS 4 RATE CARD · SIZES AND PRICES 5 RATE CARD · AD SPECIALS 6 TIMETABLE / TOPICS 7 RATE CARD / ONLINE ADVERTISING 8 E-LEARNINGS 9 GENERAL BUSINESS CONDITIONS
1 PERIODICAL/PUBLISHING HOUSE Short description: As fortnightly for travel industry touristik aktuell Editorial P +49 (0) 61 46 / 605 - 136 provides a concise and clear coverage of relevant topics. Department F +49 (0) 61 46 / 605 - 203 Hot and comprehensive information is in the first place meant to redaktion@touristik-aktuell.de reach travel agents and decision makers in travel agencies. Even the staff in tourist firms, airlines, railway companies, tourist offices, Advertising Bianca Peters hotels and car rental firms regularly read ta. Manager P +49 (0) 61 46 / 605 - 120 Numerous specials deepen their salesmen’s and expert knowledge. F +49 (0) 61 46 / 605 - 205 50 times a year facts boiled down to the point provide topics to b.peters@touristik-aktuell.de discuss as well as information and orientation. Source: Publisher data Advertising Silke Czulik Department P +49 (0) 61 46 / 605 - 121 Year 52nd year 2021 F +49 (0) 61 46 / 605 - 202 s.czulik@touristik-aktuell.de Frequency fortnightly monday Distribution P +49 (0) 61 46 / 605 - 112 Department F +49 (0) 61 46 / 605 - 201 Publishing house Eubuco Verlag GmbH vertrieb@eubuco.de Geheimrat-Hummel-Platz 4 D-65239 Hochheim Subscription rates Annual / 50 issues P +49 (0) 61 46 / 605 - 0 Germany € 46,– F +49 (0) 61 46 / 605 - 201 Abroad € 94,16 Price per copy € 2,50 Mailing address P.O.Box 11 85 D-65233 Hochheim Manager Alexander Ebel Editor in Chief Matthias Gürtler
2 TECHNICAL DETAILS Size 240 x 335 mm (wide x high) Data transmission Type area 220 x 310 mm FTP-Server on request: P +49 (0) 61 46 / 605 - 160 or Printing method Sheet offset P +49 (0) 61 46 / 605 - 161 Paper 90 g /m2, LuxoSamt Offset Fax-proof F +49 (0) 61 46 / 605 - 202 Colour Offset-Standard, CMYK Hotline P +49 (0) 61 46 / 605 - 160 Data medium CD-ROM, DVD We cannot accept any liability for errors and deviations in printing advertisements, which result from delivery of data which is not Data format PDF/X-4-Standard ready for press, wrong graphic formats or noncolour-true digital Output profile ISO Coated v2 (ECI) proofs. The same applies to late delivery of colour-data or data that is unreadable. HKS, Pantone and other spot colours are automatically Proof Digitalproof / ISO Coated v2 (ECI) converted to CMYK colours. Binding wire stitching You can find guidelines on creating PDF/ X- 4 formats at: File convention www.bvdm-online.de Please use the following filesystem: ta_issue_client All format specifications including 5 mm trim space all sides, advertisement text and graphics must be positioned at least 5 mm away from the trim space and bleed.
3 CIRCULATION AND READERSHIP ANALYSIS Circulation analysis Readership analysis Copies per issue (average) IVW 1st Quarter, 2020 88,2 % Counter staff decision-makers in travel agencies, tour operators 4,1 % Print run 28.790 Carriers: airlines, shipping companies, bus enterprices, railways, car rental organizations Copies distributed 28.661 3,7% Copies sold 24.458 Hotels, convention halls, hotel operating and reservation companies 3% Tourist offices, tourist information centers, foreign tourist representations 1% Organizations, institutes, press, radio, television, advertising agencies, commercial enterprises Source: Publisher data
3 COMPARISON Titel 1/1 Page 4c Print run Copies distributed Copies sold Rate 2020 print print touristik aktuell** 7.500,– € 28.790 28.661 24.458 FVW** 10.500,– € 11.890 11.786 11.562 Travel Talk* 8.400,– € 18.348 18.210 2.556 *weekly **fortnightly CPM* in Euro touristik aktuell 261,68 Travel Talk 461,29 FVW 890,89 0 100 200 300 400 500 600 700 800 900 * The CPM is calculated with the rate of 1/1 Page 4 colour and the distribution copies ( print ) · IVW – 1 /20
3 INDEPENDENT READER SURVEY On behalf Howofintensively touristik aktuell, doteleRESEARCH you read started touristika reader survey aktuell? How do you rate touristik aktuell in July/August 2017. In total, 318 readers participated in the online survey. TeleRESEARCH has evaluated the results without the influence of in relation to … intensively/ touristik aktuell. (Deviations of 100% may be due to rounding up.) specifically topicality selected articles Ø 23 minutes per reader/issue reading ease professional competence Ø 2,7 readers per issue (approximately) credibility industry information usually skip background information How intensively do you read through pages touristik only aktuell? How do you rate touristik aktuell as needed in relation to … helpfulness in practice intensively/ topicality 87% specifically 10% 3% Evaluation grades selected articles reading ease very good ã ã ã ã ã ã professional competence How do you rate touristik aktuell’s good ã ã ã ã ã ã specials/key topics? credibility satisfactory ãããããã adequate ã information industry ããããã very/mostly usually skip poor ã ã ã ã ã ã useful pages only background information through inadequate ã ã ã ã ã ã as needed helpfulness in practice 87% 10% 3% Evaluation grades very good ã ã ã ã ã ã
How do you rate touristik aktuell’s good ã ã ã ã ã ã very good ã ã ã ã ã ã specials/key How topics? do you rate touristik aktuell’s satisfactory ã ã ã ã ã ã touristik aktuell’s good ã ãreaders ãããã adequate ã ã ã ã ã ã specials/keyvery/mostly topics? satisfactory ã ã ã ã ã ã poor ã ã ã ã ã ã adequate ã ã ã ã ã ã useful inadequate ã ã ã ã ã ã very/mostly poor ã ã ã ã ã ã useful inadequate ã ã ã ã ã ã 58% 42% female male less useful useless/ not specified less useful useless/ not specified Age distribution of 93% 6% 2% touristik aktuell of readers Age distribution 93% 6% 2% touristik aktuell30readers to 49 years: 50+ years 30 to 49 years: touristik Result: The aktuell’s survey shows readers that touristik aktuell’s readers are made up mostly of intensive readers, and those who read only a selected 50+ years touristik aktuell’s range of topics. readers The number of readers sporadically skipping through pages is rather low, which is also confirmed by an average reading duration of 23 minutes per reader/issue. touristik aktuell is often read in circulation – every copy lists an average of about 2,7 readers. Mediadaten_LB_Grafiken_E_2018.indd 1 20 to 29 years In terms of topicality, reading ease, usefulness of industry and background information, professional competence, and credibility, 20 to 29 years touristik aktuell 58% was rated “very good”. 42% The professional male was rated femalevalue of key topics and specials 58% (very) high by readers. 42% 12% 47% 41% female male 12% 47% 41%
4 RATE CARD · SIZES AND PRICES 2/1 Page across gutter 2 x Junior Page across gutter 460 x 310 mm 348 x 235 mm 480 x 335 mm* 348 x 245 mm* 4c € 13.000,- 4c € 11.000,- 1/1 Page 3/4 Page Junior Page 1/2 Page 220 x 310 mm 164 x 310 mm 164 x 235 mm 108 x 310 mm 240 x 335 mm* 174 x 335 mm* 174 x 245 mm* 118 x 335 mm* 4c € 7.500,- 4c € 6.900,- 4c € 6.400,- 4c € 5.300,- 1/2 Page 1/3 Page 1/3 Page 1/3 Page 220 x 155 mm 73 x 310 mm 108 x 207 mm 220 x 103 mm 240 x 165 mm* 83 x 335 mm* 118 x 217 mm* 240 x 113 mm* 4c € 5.300,- 4c € 4.200,- 4c € 4.200,- 4c € 4.200,- 1/4 Page 1/4 Page 1/4 Page 1/8 Page 52 x 310 mm 108 x 155 mm 220 x 78 mm 108 x 78 mm 62 x 335 mm* 118 x 165 mm* 240 x 88 mm* s/w € 700,- 4c € 3.600,- 4c € 3.600,- 4c € 3.600,- 4c € 1.700,-
Front cover – Front cover – Front cover – Type area by the title island ad bottomstrip 105 x 80 mm 240 x 60 mm 220 x 50 mm * Trim + 5 mm bleed to size of page on 4c € 2.700,- 4c € 4.700,- 4c € 3.200,- the requisite sides Size wide x high Columns 1 column – 52 mm | 2 columns – 108 mm | 3 columns – 164 mm | 4 columns – 220 mm Surcharges inside front cover 5 % back cover 10 % island ad 10 % Discounts for purchase during 12 month period schedule by volume /ads / pages 3 – 5 % | 6 – 10 % | 9 – 13 % | 12 – 15 % | 15 – 17 % | 18 – 19 % | 20 – 20 % no discount on inserts an technical costs Agency commission 15 % on the net price except technical costs Terms of payment immediately upon receipt of invoice Bank account Contact Bianca Peters Silke Czulik P +49 (0) 61 46 / 605 - 120 P +49 (0) 61 46 / 605 - 121 b.peters@touristik-aktuell.de s.czulik@touristik-aktuell.de Valid from January 1st, 2021 · All rates are exclusive of VAT.
5 RATE CARD · AD SPECIALS
5 RATE CARD · AD SPECIALS Advertorials · Rates included text and layout 1/2 Page 4c € 5.800,– 1/1 Page 4c € 8.250,– Signed with the term “Advertorial” Beileger Beihefter Loose Inserts* Maximum size 230 x 330 mm Oversized loose inserts on request Total price up to 40 g on request Total price up to 60 g and higher on request Booklet Titel Altar Titel Außenumschlag Beileger Beihefter Bound Inserts* Complete delivery Complete delivery of the files, Volume of the bound insert printed by our publishing house Gatefolder 4 Pages € 10.700,– € 15.900,– 8 Pages € 13.500,– € 20.500,– Booklet Titel Altar Titel Außenumschlag 12 Pages € 16.800,– € 26.400,– Gatefolder
5 RATE CARD · AD SPECIALS Supplement* Design, production and printing through touristik aktuell · 170 g paper Beileger Beihefter 8 Pages € 24.000,– 12 Pages € 28.600,– Further volumes on request Beileger Beihefter Booklet Titel Altar Titel Außenumschlag Cover wrap* Half page 4 x 1/2 Page € 24.300,– Full page 4 x 1/1 Page € 34.500,– Gatefolder Booklet Titel Altar Titel Außenumschlag Booklet on the front cover page* · delivered Maximum size · 110 x 160 mm € 26.400,– Gatefolder
Beileger Beihefter 5 RATE CARD · AD SPECIALS Beileger Beihefter Booklet Titel Altar Titel Außenumschlag French Cover* Booklet Titel Altar Titel Außenumschlag 1/1 Page + 2 x 1/2 Page € 28.100,- Gatefolder Gatefolder Gatefolder* 3 x 1/1 Page € 24.750,- * The rates of Ad specials are not eligible for discounts but commissionable. Rates for the ITB issues on request. Valid from January 1st, 2021 · All rates are exclusive of VAT.
6 TIMETABLE/TOPICS 2021 MONTH No PUBLISHING DATE TOPICS CLOSING DATE COPY DEADLINE January 1– 4 25.01.21 Croatia 13.01.21 15.01.21 Cruises Family Holidays Germany Golf Holidays Rail Travel Travel Insurances February 5/6 08.02.21 Asia Pacific 27.01.21 29.01.21 Austria / Switzerland River Cruises Spain 7/8 22.02.21 ITB I Pre Reporting issue 10.02.21 12.02.21 Adventure and Study Trips Florida Great Britain + Ireland Scandinavia Theme and Leisure Parcs Turkey March 9 / 10 08.03.21 ITB II Main issue 24.02.21 25.02.21 Africa Airlines / Airports Asia Pacific Gulf States Mediterranean Technology
11/12 22.03.21 ITB III Reporting issue 10.03.21 12.03.21 Adults only Balearic and Canary Islands City Trips / Events / Musicals Expedition Travel April 13 /14 06.04.21 Cruises 23.03.21 25.03.21 Earthbound Travel Greece Italy 15 /16 19.04.21 Eqypt / Tunisia 07.04.21 09.04.21 Malta/Cyprus Vacation Houses May 17 /18 03.05.21 Asia / Pacific + Southeast Asia 21.04.21 23.04.21 Car Rental Morocco Portugal 19 / 20 17.05.21 France 04.05.21 06.05.21 Southern Africa Turkey 21 / 22 31.05.21 Caribbean / Latinamerica 19.05.21 21.05.21 Sport and Diving Holidays June 23/ 24 14.06.21 Biking and Hiking Trips 02.06.21 04.06.21 Sustainable Travel USA/Canada 25 / 26 28.06.21 Airlines 16.06.21 18.06.21 Bus and Group Tourism Rail Travel
6 TIMETABLE/TOPICS 2021 MONTH No PUBLISHING DATE TOPICS CLOSING DATE COPY DEADLINE July 27/ 28 12.07.21 Hotels 30.06.21 02.07.21 Travel Agency Chains and Cooperation 29 / 30 26.07.21 Cruises 14.07.21 16.07.21 Travel Insurances August 31/ 32 09.08.21 Caribbean 28.07.21 30.07.21 Wellness & Enjoyable Travel 33 / 34 23.08.21 City Trips / Events / Musicals 11.08.21 13.08.21 Spain Winter Programs September 35/36 06.09.21 Asia / Pacific + China / Hong Kong/Macau 25.08.21 27.08.21 River Cruises Scandinavia 37/38 20.09.21 Advent and New Years Eve Trips 08.09.21 10.09.21 Egypt Golf Holidays Luxury Holidays October 39/40 04.10.21 Best Ager 22.09.21 24.09.21 Honeymoon Travel Southern Africa Wintersport
41/42 18.10.21 Asia / Pacific + Australia / New Zealand 06.10.21 08.10.21 Balearic and Canary Islands Fairs Technology November 43/44 01.11.21 Airlines/Airports 20.10.21 22.10.21 Club Holidays Cruises 45/46 15.11.21 Adventure & Study Trips 03.11.21 05.11.21 Africa Gulf States Indian Ocean / South Pacific 47/48 29.11.21 Asia Pacific 17.11.21 19.11.21 Caribbean / Latinamerica Summer Programs Wellness & Enjoyable Travel December 49/50 13.12.21 Hotels 01.12.21 03.12.21 Travel Agency Chains and Cooperation USA / Canada
7 RATE CARD · ONLINE ADVERTISING · SIZES AND PRICES Homepage Homepage Size in pixel 1 Week 2 Weeks 4 Weeks XXL Banner Full Banner 468 x 60 € 1.125,- € 1.625,- € 2.500,- Double Full Banner 468 x 120 € 1.850,- € 2.675,- € 4.110,- Skyscraper Content Ad 360 x 200 € 1.395,- € 2.015,- € 3.100,- Skyscraper 200 x 600 € 1.440,- € 2.080,- € 3.200,- Full Banner XXL Banner 728 x 90 € 1.520,- € 2.210,- € 3.400,- Double XXL Banner 728 x 180 € 2.430,- € 3.955,- € 6.080,- Billboard 970 x 250 € 3.600,- € 5.400,- € 9.000,- Content Ad Newsletter Size in pixel 1 Week 2 Weeks 4 Weeks XXL Banner 728 x 90 € 2.080,- € 3.380,- € 5.200,- Full Banner 468 x 60 € 1.350,- € 1.950,- €3.000,- Newsletter · Mo – Fr Double Full Banner 468 x 120 € 2.000,- € 3.250,- € 5.000,- XXL Banner Button 226 x 180 € 1.440,- € 2.080,- € 3.200,- Double Button 226 x 400 € 2.340,- € 3.380,- € 5.200,- Text ads Signs* 1 Week 2 Weeks 4 Weeks Full Banner Button Text without Logo up to 460* € 1.575,- € 2.925,- € 4.500,- Text with Logo** up to 330* € 1.750,- € 3.250,- € 5.000,- Double Button Double Full Banner * Signs included blanks, headline and link ** Logo size: 150 x 100 Pixel
URL www.touristik-aktuell.de Impressions on request Copy deadline until 3 days prior to publication to s.czulik@touristik-aktuell.de Data delivery Homepage: gif, jpg, html, dhtml, html5, javascript, flash Newsletter: gif or jpg till 35 KB, more on request External AdServer possible Discounts for purchase during 12 month period 2 month 5% | 3 month 8% | 4 month 12% | 5 - 7 month 15% 8 - 11 month 18% | 12 month 20% Agency commission 15 % on the net price Contact Bianca Peters Silke Czulik P +49 (0) 61 46 / 605 - 120 P +49 (0) 61 46 / 605 - 121 b.peters@touristik-aktuell.de s.czulik@touristik-aktuell.de Valid from January 1st, 2021 · All rates are exclusive of VAT.
EXPIPROFI 8 E-LEARNINGS Online-Campus Online Travel Training Solutions for Travel Agents E-Learning – touristik aktuell The online campus expiPROFI.de is an e-learning platform by touristik aktuell for travel sales agents, product specialists as well as trainees and students within the tourism sector. With this service, touristik aktuell in cooperation with MeinPEP.de, an operator that markets special offers on travels exclusively for tourism experts, aims to facilitate professional growth for travel agents and all of our target group. The trade journal touristik aktuell is the highest running publication in its fields in Germany. With our experience and competence, we edit and adapt knowledge on various products, destinations and the tourism industry in the most relevant areas. More than 5,000 active users already cherish the free service and use expiPROFI.de in order to increase their knowledge of both basic and expert matters in their respective fields. For our platform enables them to shine in their professional everyday life. News along with relevant information on training opportunities for tourism specialists and attractive prize competitions have made expiPROFI.de a valuable tool for travel agents who are eager to learn. NAPLES MARCO ISLAND EVERGLADES P A R A D I S E C O A S T. C O M
EXPIPROFI 8 E-LEARNINGS Online-Campus E-Learning-Packages S-Package: • 1 course with 5 pages • 1 test with 10 questions • Company profile • Up to 2 incentive-raffles for the certificate users • Editorial announcement (Print/Online/Facebook, Instagram) • Responsive design (optimized for all devices) • Branded certificate for successful participants • Download area of information material for the users • Including the complete production, (course text in raw format, pictures and videos are delivered by you) • Reporting Period: 6 months € 5.000,- 12 months € 7.500,-
EXPIPROFI 8 E-LEARNINGS Online-Campus E-Learning-Packages XS-Package: • 1 course with 1 pages • 1 test with 10 questions • Company profile • Editorial announcement (Print / Online / Facebook, Instagram) • Responsive design (optimized for all devices) • Download area of information material for the users • Multimedia data possible, such as film, pictures, sound • Including the complete production, (course text in raw format, pictures and videos are delivered by you) • Reporting Period: 3 months € 3.800,-
EXPIPROFI 8 E-LEARNINGS Online-Campus E-Learning-Packages M-Package: • 3 course with 5 pages • 3 test with 10 questions • Company profile • Up to 3 incentive-raffles for the certificate users • Editorial announcement (Print/Online/Facebook, Instagram) • Responsive design (optimized for all devices) • Branded certificate for successful participants • Download area of information material for the users • Including the complete production (course text in raw format, pictures and videos are delivered by you) • Reporting Period: 6 months € 14.000,- 12 months € 16.500,-
EXPIPROFI 8 E-LEARNINGS Online-Campus E-Learning-Packages L-Package: • 5 course each with 5 pages • 5 test with 10 questions • Company profile • Up to 4 incentive-raffles for the certificate users • Editorial announcement (Print/Online/Facebook, Instagram) • Responsive design (optimized for all devices) • Branded certificate for successful participants • Download area of information material for the users • Including the complete production (course text in raw format, pictures and videos are delivered by you) • Reporting Period: 6 months € 25.000,- 12 months € 28.000,-
9 GENERAL BUSINESS CONDITIONS 1. Orders are accepted subject to the conditions and terms stipulated in the General The client shall not be entitled to compensation for shortcomings resulting from Conditions of Business and Rate Card effective at the time of receipt of the order. damage or imperfections in the printing materials that are not immediately recog- Changes in rates shall also be applicable to current orders from the date on which nizable. If printing materials are delivered to the publisher in a damaged condition they take effect unless an explicit agreement to the contrary has been made. The immediately prior to press time, the client shall reimburse the publisher for all publisher shall give clients due notice of any such changes. additional resulting costs. 2. Advertising orders are to be executed within twelve months of the conclusion of 12. Proofs will be provided only upon request. The client shall be responsible for the the contract. accuracy of the proofs returned to the publisher. If the client does not return within 3. The discounts indicated in the rate table apply only to the original contracting the allotted time proofs that have been made available to him in due time, the adver- customer within a specified 12-month period. tisement shall be considered approved and ready for press. 4. Should an order not be executed for reasons beyond the control of the publisher, 13. If prepayment is not made, the invoice and voucher will be issued no later than the the client shall make payment to the publisher of the difference between the rebate 5th day of the month following publication of the advertisement. originally agreed and the rebate to which he is entitled on the basis of the number 14. The invoice is payable without discount immediately upon receipt. A discount of of insertions actually printed, and that without prejudice to any other of the client’s two percent is granted for prepayment. legal obligations. 15. Payment must be made directly to the publishing house or to one of its accounts. 5. The publishing house does not guarantee the appearance of advertisements in Representatives are not authorized to accept payment. specific issues or editions, or in specific locations in the publication. 16. In the event of delay in payment, the publishing house will charge interest at the 6. Advertisements which are not readily recognizable as such will be clearly designated rate of one percent above the current discount rate of the German Federal Bank as advertisements by the publishing house. (Deutsche Bundesbank) as well as collection fees. 7. The publisher reserves the right to refuse publication of advertisments or the in- The publishing house may delay fulfilment of a current contract until such payment clusion of inserts, including individual insertions within the framework of a multiple is received, and may demand prepayment for remaining advertisements. order, due to their content, origin or material from. 17. The publisher shall supply only one free voucher with the invoice. If a voucher is no 8. The client shall ensure that the contents of his advertisement(s) or insert(s) are not longer available, a voucher clipping or legally binding confirmation of publication in violation of any legal provisions or other rules and regulation whatsoever. from the publisher shall be substituted. 9. The client shall ensure punctual delivery of copy, of printing materials in good con- 18. The client shall bear the costs for any extensive alterations to the original order as dition, or of inserts. In case of late delivery thereof, the publisher shall be entitled well as for the preparation of printing material. to invoice the client for the contracted space, even if the space can be employed 19. Registered and special delivery (express) letters received through box numbers will otherwise. be forwarded by regular mail only. Claims against loss, mishandling or delay of such 10. The customer is not entitled to reduction in payment if the print of the advertisement are excluded. is entirely or partially illegible, incorrect or incomplete. 20. In the interest and for the protection of the customer, the publishing house reserves If the message conveyed by the advertisements is significantly impaired, the custo- the right to open replies sent to box numbers in order to control and prevent misuse mer is entitled to the publication of another advertisement. of this service. The publishing house is not required to forward commercial promo- Claims must be made in writing within 30 days from receipt of the invoice and vou- tional material or mediation offers. cher. Claims, however valid, made after this period cannot be considered. 21. Printing materials shall be returned to the client only on his express instructions. The customer is not entitled to compensation for missing or inaccurately printed They shall be kept on file only for a period of three months after publication of the control data or for colour deviations in polychromatic advertisements. advertisement unless explicit instructions to the contrary are received. 11. The publisher shall not be responsible for the accurate reproduction of copy or of 22. Any disputes arising out of these conditions of business shall be submitted to the alterations thereto that are communicated to the publisher by telephone nor for jurisdiction of the com-petent court in Wiesbaden, Germany, in accordance with errors resulting from illegibly written copy. German law.
You can also read