Target the Specialty's Most Influential Buyers - American Society for Dermatologic Surgery
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ASDS 2018 MEDIA KIT
Leverage your marketing
campaign with ASDS solutions
that deliver results
Target the ASDS Annual Meeting
Specialty’s Website Banners
Most Influential
Buyers Currents Magazine
American Society for Dermatologic Surgery Phone 847-956-0900
5550 Meadowbrook Drive, Suite 120 Fax 847-956-0999
Rolling Meadows, IL 60008 Web asds.net
Make ASDS an integral part
of your marketing mix
If dermatologic surgeons are your target market, these ASDS opportunities
deliver your message to the full spectrum of dermatology decision makers.
asds.net Banner Advertising
Traffic Jan. 1 – Dec. 18, 2017:
607K sessions • 1,152,322 pageviews • 508K users
Frequency:
2-month run from date of acceptance / posting
Space Reservation / Materials:
Accepted year-round 2017 ASDS Annual Meeting Preview
Currents
September-October 2017
2017 ASDS Consumer Survey results
Currents Magazine
Seven in 10 consumers considering
cosmetic procedures
Distribution: Total print and electronic distribution is nearly 6,300 dermatologic surgeons
and residents. Currents is published bimonthly and mailed to 4,300 practicing cosmetic
and reconstructive dermatologic surgeons. A resident-focused version of Currents is also
produced bimonthly and distributed electronically to almost 2,000 dermatology residents
in the U.S. and Canada.
Election results Long-term tax planning
Supported in part by
See page 4 for space reservation and materials deadlines.
an unrestricted grant from
Members elect new Advantages of real estate
Society leaders and life insurance
ASDS Annual Meeting
Preliminary Program / Registration Brochure
Distribution: Published in late May and distributed to nearly 6,100 cosmetic and
reconstructive dermatologic surgeons, including all practicing ASDS members and residents.
Space Reservation due: May 2, 2018
Materials due: May 16, 2018
ASDS Annual Meeting Final Program Also available at the ASDS Annual Meeting:
Distribution: Published in early October and distributed at the meeting in Hotel Door Drop &
the physician registration bags to an expected 1,200 medical attendees. Registration Tote Bag Insert
Space Reservation due: Aug. 15, 2018 Space Reservation due: Sept. 12, 2018
Materials due: Aug. 31, 2018 Materials due: Oct. 5, 2018
ADDITIONAL OPPORTUNITIES TO REACH ASDS MEMBERS
Launching a new product? Call Dana Brown at 847-956-9136 to discuss a custom advertising package specifically
designed for your new product launch.
Dermatologic Surgery is the official journal of the American Society for Dermatologic Surgery, the American College of
Mohs Surgery, the International Society of Hair Restoration Surgery and The Dermatologic & Aesthetic Surgery International
League. For advertising rates and publication dates, contact Karl Franz of Wolters Kluwer at karl.franz@wolterskluwer.com.
For information and space reservations, contact: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
ASDS Banner
Advertising
Advertise on the ASDS website to align your brand more closely with ASDS objectives
and events. Get your brand in front of ASDS members and prospective customers!
TRAFFIC
From Jan. 1 - Dec. 18, 2017, the ASDS website had:
• 607K sessions • 1,152,322 pageviews • 508K users
DEADLINES
Banner ads will be accepted throughout the year and will run
for a 2-month period from the date ad materials are received
and posted on the website.
MECHANICAL SPECIFICATIONS
• Skyscraper ads only
• 120w x 600h pixels
• 40kb maximum file size
• .gif or .jpg file format
COST
• Click-through URL
$2,500 per
• Alternate text (100 characters max) to be embedded behind image
2-month period
• Animation suggestion of four frames
(no limits except for 40kb size restriction)
• Images will be marked as advertisements
• Flash advertising is not accepted
DOCTOR RESOURCES PAGES AVAILABLE FOR BANNER ADS
ASDS Annual Meeting page: asds.net/AnnualMeeting View a sample banner ad:
Education and Training page: asds.net/EducationResources asds.net/EducationResources
Residents and Fellows-in-Training page (viewing restricted to members only) or asds.net/AnnualMeeting
Member Center page (viewing restricted to members only)
For information and space reservations, contact: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999ASDS Currents
ASDS members rely on Currents, our bimonthly news
magazine, to keep them up-to-date on relevant socieconomic,
legislative and practice management news as well as important
society news, including upcoming deadlines and ASDS Annual Meeting information.
CIRCULATION 2017 ASDS Annual Meeting Preview
Currents
Total print and electronic distribution is nearly 6,300 dermatologic
surgeons and residents. Currents is published bimonthly and mailed to
4,300 practicing cosmetic and reconstructive dermatologic surgeons. September-October 2017
A resident-focused version of Currents is also produced bimonthly and
distributed electronically to almost 2,000 dermatology residents in the 2017 ASDS Consumer Survey results
Seven in 10 consumers considering
U.S. and Canada. cosmetic procedures
ROB POSITIONS RATES
Ad Unit 4-C
Full Page (ROB) $2,445
1/2 Page Vertical (ROB) 1,500
1/2 Page Horizontal (ROB) 1,500
1/4 Page (ROB) 1,100
PREMIUM POSITIONS Supported in part by
an unrestricted grant from
Election results Long-term tax planning
Members elect new Advantages of real estate
Inside Front Cover $2,800 Society leaders and life insurance
Inside Back Cover 2,700
Back Cover (1/2 Page Hoirzontal Only) 2,000
Bellyband 8,500
Includes bellyband printing plus
one 4-color ROB page.
DEADLINES
Issue Space Reservation Due Ad Materials Due
January / February 2018 Dec. 1, 2017 Dec. 13, 2017
Inquire about frequency discount March / April 2018 Jan. 18, 2018 Jan. 26, 2018
on multiple ads! May / June 2018 March 22, 2018 March 29, 2018
July / August 2018 May 23, 2018 May 30, 2018
September / October 2018* July 16, 2018 July 23, 2018
November / December 2018 Sept. 10, 2018 Sept. 18, 2018
January / February 2019 Nov. 19, 2018 Nov. 26, 2018
*Special ASDS Annual Meeting Preview Issue
Send space reservation to: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
Send ad materials to: anne@allodidesigns.com (30MB max; for larger files, call for ftp instructions)
ASDS c/o Anne Allodi Designs, Inc., 2609 School Dr., Rolling Meadows, IL 60008
phone 847-342-9092American Society for Dermatologic Surgery
ASDS
Annual Meeting
• Preliminary Program / Registration Brochure
• Final Program
Build your brand name and direct physicians
to your exhibit booth by advertising in these CIRCULATION
prominent publications! Preliminary Program:
Published in late May and
• The Preliminary Program / Registration Brochure features sessions distributed to nearly 6,300 cosmetic
and events that will take place at the Annual Meeting. Prospective and reconstructive dermatologic
attendees receive this program as a helpful registration tool in planning their surgeons, including all practicing
participation at the upcoming conference. The mailing date is late May 2018. ASDS members and residents.
• The Final Program features the entire scientific program for the Final Program:
conference, including abstracts and reference materials, making it Distributed at the meeting in the
useful to attending physicians for years to come. It will be distributed physician registration bags to an
at the meeting in the physician registration bags to an expected expected 1,200 attendees.
1,200 medical attendees.
ROB POSITIONS RATES
Preliminary Final
Ad Unit Program Program
Full Page B&W (ROB) $1,100 $1,300 Please Note:
Full Page 4-Color (ROB) 2,300 2,500 The Preliminary Program / Registration Brochure is
saddle stitched and the Final Program is spiral bound.
1/2 Page B&W (ROB horizontal / vertical) 800 1,000
1/2 Page 4-Color (ROB horizontal / vertical) 1,800 2,000
PREMIUM POSITIONS (4-COLOR ONLY) Preliminary Program /
DEADLINES Registration Brochure Final Program
Inside Front Cover $2,600 $2,800
Space
May 2, 2018 Aug. 15, 2018
Inside Back Cover 2,500 2,700 Reservation Due
Back Cover 2,700 2,900 Ad Materials Due May 16, 2018 Aug. 31, 2018
Opposite Table of Contents 2,400 2,600
Publication Date Late May 2018 Oct. 11, 2018
Opposite Welcome Letter 2,400 2,600
Bellyband 8,500 n/a
Includes bellyband printing plus one 4-color ROB page.
Send space reservation to: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
Send ad materials to: anne@allodidesigns.com (30MB max; for larger files, call for ftp instructions)
ASDS c/o Anne Allodi Designs, Inc., 2609 School Dr., Rolling Meadows, IL 60008
phone 847-342-9092American Society for Dermatologic Surgery
ASDS
Annual Meeting
• Hotel Door Drop Insert
• Registration Tote Bag Insert
Get noticed right from the start of the meeting CIRCULATION
with inserts in these high-profile vehicles! Hotel Door Drop:
Distributed to the ASDS official room
block (estimated 700 rooms) at the
• Hotel Door Drop Insert: The Door Drop provides a convenient
JW Marriott Desert Ridge Resport & Spa
and unique way to reach your target audience and put your
on Wednesday evening, Oct. 10, 2018.
company information or product samples in the hands of
attendees before the exhibit hall opens! Registration Tote Bag:
Distributed at the meeting to an expected
• Registration Tote Bag Insert: Drive traffic to your booth 1,200 medical registrants.
and promote your company by including a product sample
or promotional piece in the physician tote bags, given to
every medical registrant.
DEADLINES INSERTS RATES
Space Reservation Due Sept. 12, 2018 Hotel Door Drop Insert $3,000
Printed Inserts Due Oct. 5, 2018 Registration Tote Bag Insert $2,500
Send space reservation to: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
Send ad materials to: anne@allodidesigns.com (30MB max; for larger files, call for ftp instructions)
ASDS c/o Anne Allodi Designs, Inc., 2609 School Dr., Rolling Meadows, IL 60008
phone 847-342-9092Production
Specifications
To facilitate production for our advertisers, all ASDS print publications
have the same trim size. Fractional unit availability varies by publication.
TRIM SIZE FOR ALL PRINT PUBLICATIONS: 8.25” x 10.875”
Ad Units Non-Bleed Bleed Live Area
Full Page 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375”
ASDS.NET
1/2 Page Vertical 3.625” x 10” 4.25 x 11.125” 3.75” x 10.375” BANNER ADVERTISING
1/2 Page Horizontal 7.5” x 5” 8.5” x 5.5” 7.75” x 5.25” MECHANICAL
SPECIFICATIONS
1/4 Page* 3.625” x 5” n/a n/a
*1/4 page ads are available only in Currents. • Skyscraper ads only
• 120w x 600h pixels
Premium Positions • 40kb maximum file size
Inside Front Cover 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375” • .gif or .jpg file format
Inside Back Cover 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375” • Click-through URL
Back Cover 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375” • Alternate text
Opposite Table of Contents 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375” (100 characters max)
to be embedded behind image
Opposite Welcome Letter 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375”
• Animation suggestion of four
Bellyband Accompanying Ad* 7.5” x 10” 8.5” x 11.125” 7.75” x 10.375” frames (no limits except for
*Bellybands will be custom sized for each publication at time of space reservation. 40kb size restriction)
• Images will be marked
as advertisements
MECHANICAL SPECIFICATIONS • Flash advertising is not
accepted
• Electronic files required. Preferred format is PDF/X-1a. View specifications at
swop.org or adobe.com/designcenter/acrobat/articles/acr6pdfx.html.
• Ads with critical color requirements MUST be accompanied by a hard-copy Send banner advertising
color-accurate contract proof to SWOP standards. Without a contract proof, space reservation and
color accuracy CANNOT be guaranteed. ad materials to:
• Convert all colors to CMYK (except black text). No 5th / PMS colors. Dana Brown, Trade Show and
• Maximum ink density is 300%. Ad Sales Specialist
• All images must be 300 dpi and embedded in ad.
email dbrown@asds.net
phone 847-956-9136
• All fonts must be outlined or embedded.
fax 847-956-0999
• Reversed text must be a minimum of 10 points.
• Include crop marks, trim marks, center marks and color bars in the PDF, outside
the printing area.
• Assistance with ad creation is available at an additional charge.
Send space reservation to: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
Send ad materials to: anne@allodidesigns.com (30MB max; for larger files, call for ftp instructions)
ASDS c/o Anne Allodi Designs, Inc., 2609 School Dr., Rolling Meadows, IL 60008
phone 847-342-9092Advertising Space Reservation Form
American Society for Dermatologic Surgery
5550 Meadowbrook Drive, Suite 120 • Rolling Meadows, IL 60008
Phone: 847-956-0900 • Fax: 847-956-0999
Company Name_________________________________________________________________________________________________________________________
Bill to / Agency_____________________________________________________________________________________________________________________________
Contact Name __________________________________________________________ Title _____________________________________________________________
Billing Address____________________________________________________________________________________________________________________________________
City_______________________________________________________ State / Province ____________________________ ZIP / Postal Code__________________
Phone _________________________________________________________________ Fax _____________________________________________________________
Email __________________________________________________________________
Indicate Publication Title:
❑ ASDS Banner Advertising — Indicate 2-month period _______________________________________________________
❑ ASDS Currents — Indicate issue date(s) ___________________________________________________________________
❑ ASDS Annual Meeting Preliminary Program / Registration Brochure (published late May 2018)
❑ ASDS Annual Meeting Final Program (published Oct. 11, 2018)
Indicate Ad Size:
❑ Full page ❑ Half page vertical ❑ Quarter page ❑ 120 x 600 pixels (banner ads only)
❑ 2-Page spread ❑ Half page horizontal ❑ Bellyband
Indicate Color:
❑ 4-color ❑ Black & white
Indicate Preferred Position:
❑ Inside Front Cover
❑ Inside Back Cover
❑ Back Cover
❑ Opposite Table of Contents
❑ Opposite Welcome Letter
❑ Doctor Resources Page (banner ads only) ____________________________________________________________________
Special Instructions________________________________________________________________________________________________________
___________________________________________________________________________________________________________________________
Total Ad(s) Cost $__________________________________________________________________________________________________________
No agency commission. No cash discount. Advertisements will be invoiced upon publication. All payments are due upon receipt
of the invoice and should be made payable to the American Society for Dermatologic Surgery. ASDS reserves the right to hold the
advertiser and / or its agency jointly liable for all monies due. Acceptance of an ad space order / contract does not obligate ASDS
to publish the copy submitted. Signing this agreement indicates firm space commitment in accordance with the corresponding
rate card. A faxed, signed copy of this agreement also is binding.
Authorized Signature _________________________________________________________________ Date ______________________________
Send space reservation to: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
Send ad materials to: anne@allodidesigns.com (30MB max; for larger files, call for ftp instructions)
ASDS c/o Anne Allodi Designs, Inc., 2609 School Dr., Rolling Meadows, IL 60008
phone 847-342-9092Hotel Door Drop /
Registration Tote Bag Inserts
Space Reservation Form
ASDS Annual Meeting • Oct. 11-14, 2018
JW Marriott Desert Ridge Resort & Spa • Phoenix, AZ
Space Reservation due: Sept. 12, 2018
Company Name______________________________________________________________________________________________________________________
Contact Name___________________________________________________________ Title __________________________________________________________
Address_______________________________________________________________________________________________________________________________________
City_______________________________________________________ State/Province______________________________ Zip/Postal Code________________
Phone__________________________________________________________________ Fax___________________________________________________________
Email___________________________________________________________________ Booth Number_________________________________________________
❑ Yes, we would like to submit a Hotel Door Drop Insert* – Cost is $3,000
A bag containing product literature and / or product samples will be delivered directly to the Society’s official room block at
the JW Marriott Desert Ridge Resort & Spa on Wednesday evening, Oct. 10, 2018, putting your company in the forefront
as attendees plan their trip to the exhibit hall opening on Thursday. The door drop provides a convenient and unique way
to reach your target audience and puts your company information in the hands of attendees before the exhibit hall opens!
(Quantity needed will be approximately 700.)
❑ Yes, we would like to submit a Registration Tote Bag Insert* – Cost is $2,500
Drive traffic to your booth and promote your company by including a product sample or promotional piece in the physician
tote bags, given to every medical registrant. (Quantity needed will be approximately 1,200.)
*Important note: Instructions for shipping inserts directly to the hotel will be provided upon approval
of your insert. Samples of inserts should be emailed to Dana Brown at dbrown@asds.net by Sept. 21, 2018 for
ASDS approval prior to printing. Finished piece may be no larger than 8.5” x 11” in size.
Payment in full is due at the time this application is submitted. Preferred payment method:
❑ Check for $_____________ payable (in U.S. Funds) to American Society for Dermatologic Surgery. Mail with this application to:
American Society for Dermatologic Surgery • 5550 Meadowbrook Drive, Suite 120 • Rolling Meadows, IL 60008
❑ Please charge $_______________ to my credit card: ❑ VISA ❑ MasterCard ❑ American Express ❑ Discover
Card #______________________________________________ Exp. Date____________ Billing Zip Code______________
Cardholder Name__________________________________________ Signature____________________________________
If paying by credit card, you may fax this application to the ASDS office at 847-956-0999
FOR ASDS USE ONLY: Date Received ________________ Payment in Full _________________
Send space reservation to: Dana Brown, Trade Show and Ad Sales Specialist
dbrown@asds.net, phone 847-956-9136, fax 847-956-0999
Send inserts to: Instructions for shipping inserts directly to the hotel will be provided upon approval
of your insert. All inserts must be submitted to Dana Brown at ASDS for approval
by Sept. 21, 2018.ADVERTISING STANDARDS
& ACCEPTANCE POLICY
The American Society for Dermatologic Surgery (ASDS) seeks to promote Comparative advertisements may include the use of a competitor’s
the art and science of dermatologic surgery. ASDS welcomes advertising in name and the description of a comparable product or service, including
its publications as an important means of keeping the profession informed price, if the comparison is made in a manner that is not false or
of new and improved products and services. It is in all our interests that misleading.
such advertising be factual, tasteful, professional and intended to provide
It is the responsibility of the advertiser to comply with the laws and
useful product and service information.
regulations applicable to the marketing and sale of the manufacturer’s
As a matter of policy, ASDS sells advertising space in its publications when products, including, but not limited to, any applicable rules and
the inclusion of advertising material does not interfere with the purpose regulations of the Food and Drug Administration. Acceptance of
of those publications. The Society reserves the right to accept or reject advertising in ASDS publications should not be construed as a
advertising at its sole discretion for any product or service submitted guarantee that the manufacturer has complied with such laws and
for publication. ASDS will not be bound by any condition appearing on regulations. By submitting advertising copy, advertisers certify that
insertion orders / contracts or copy instruction submitted by or on behalf such copy and the advertised product(s) are in accord with applicable
of the advertiser, when such condition conflicts with any position in the rate government laws and regulations (e.g., equal opportunity laws, FDA
card or with ASDS policy. regulations pertaining to advertising of drugs and devices).
The following standards apply to all publications of ASDS in which 5. Evidence to support claims, including complete scientific and technical
advertising space is sold, including but not limited to Currents, ASDS data, whether published or unpublished, concerning the product’s
Annual Meeting Preliminary Program / Registration Brochure and the ASDS safety, operation and usefulness may be required. Samples of the
Annual Meeting Final Program. product are not to be submitted. All claims of fact must be fully
supportable and should be meaningful in terms of performance or any
The inclusion of an advertisement in ASDS publications is not to be
other benefit. Advertisers should avoid the use of claims whose validity
construed or publicized as an endorsement or approval by ASDS, nor may
depends upon extremely fine interpretations of meaning. This does
the advertiser promote that its advertising claims are approved or endorsed
not exclude the use of normal qualifiers, such as footnotes, which may
by ASDS. The fact that an advertisement for a product, service or company
be necessary to render a claim true. The advertisement may cite in
has appeared in an ASDS publication shall not be referred to in collateral
footnotes references from scientific literature, provided the reference is
advertising.
truthful and is a fair representation of the body of literature supporting
the claim made.
General Eligibility Requirements
6. Guarantees may be used in advertisements provided the statements
1. Products or services eligible for advertising in ASDS publications shall that are “guaranteed” are considered truthful, supportable and could
be germane to, effective and useful in the practice of dermatologic be used whether or not they are guaranteed. However, no guarantee
surgery. should be used without disclosing its conditions and limitations.
2. Products and services offered by responsible advertisers that are of 7. Advertisements containing testimonials or those that quote the names,
interest to dermatologic surgeons or the dermatology profession as a statements or writings of any individual, public official, government
whole are eligible for advertising in the Society’s publications. Alcoholic agency, testing group or other organization must be accompanied by a
beverages and tobacco products are not eligible for advertising nor are written consent for use from the quoted individual/entity. Promotion of
ads for information regarding investment opportunities. individual physician or practice names will not be allowed.
3. Advertisements will not be accepted if they conflict with ASDS
programs or appear to violate ASDS policy, or if the advertisements Placement Policy
are indecent, offensive or otherwise inappropriate in either text or
With the exception of preferred positions, placement of ads will be at the
artwork, or contain attacks of a personal, racial or religious nature.
sole discretion of ASDS. Preference will be given to 2017 advertisers and by
4. In general, ASDS allows comparative advertising that is fair and can be date of receipt of the space reservation.
substantiated adequately. However, comparative advertising is strictly
reviewed because of the potential that it unfairly attacks a competitor or Payment Policy
is misleading. See Copy Guideline #3.
No agency commission. No cash discount. Advertisements will be invoiced
upon publication. Payment is due upon receipt of invoice.
Guidelines for Advertising Copy
1. The advertiser and the product or service being offered should Cancellation Policy
be clearly identified in the advertisement. In the case of drug
Space reservations canceled prior to reservation deadlines will be released
advertisements, the full generic name of each active ingredient shall
without obligation. Cancellations made after reservation deadlines will be
appear.
billed at the full amount.
2. Artwork, format and layout should be such as to avoid confusion with
editorial content of the publication. The word “advertisement” may be Conclusion
required.
As a matter of policy, ASDS periodically reviews its advertising standards
3. Advertisements should not be deceptive or misleading. Unwarranted with the objective of keeping pace with changes that may occur in the
disparagement or unfair comparisons of a competitor’s products or dermatology industry and in the profession. This practice of continuous
services will not be allowed. review and re-evaluation will improve and ensure the relevancy, timeliness
and appropriateness of the advertising content of ASDS publications.
4. Except in unusual circumstances, comparative advertising must
Should you require further information, please contact Dana Brown at
be supported by two independent, double-blind clinical studies.
dbrown@asds.net or:
Such studies must be conducted among panelists representative
of the population for whom the product is intended. All citable American Society for Dermatologic Surgery (ASDS)
comparative studies related to an advertising claim should be taken 5550 Meadowbrook Drive, Suite 120
into consideration. If other comparative studies give conflicting results, Rolling Meadows, IL 60008
advertising claims not reflecting this conflict are unacceptable. Phone 847-956-0900 Fax 847-956-0999 asds.netYou can also read
