MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce

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MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
H A L I FA X C H A M B E R O F CO M M E RC E | A P R I L 2 02 1 | VO LU M E 3 0 I S S U E 0 4

                              MEANINGFUL CHANGES
                             Reflecting on Diversity Month
                                                                                         Pg 13

HALIFACT LEADS CLIMATE       ROCKET LAUNCHES                      THE REAL ESTATE MARKET
CHANGE ACTIONS               BEYOND PRINT                         IN 2021
Driving emission reduction   Taking off into new markets          Becoming a ‘bonfire’
                     Pg 17                             Pg 20                              Pg 23
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
ENTER HERE
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
AFFINITY PARTNERS
           As a member of the
           Chamber you gain
           access to many
           benefit programs that
           can save you & your
           company money. You
           can recover the cost
           of your membership
           many times over just
           by taking advantage
           of these money and
           time saving benefits
           from our
           Affinity Partners.
           Find out more here.
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
TABLE OF CONTENTS:
05 Events & Policy                                We made a conscious decision to look at a       20
                                                  rebrand: to drop ‘printing’ from our name and to
06 President’s message                            become really more of an overall communications
    Guest writter: Ann Divine                     company.”— Scott Williams, CEO, Rocket
07 New & Noted
10 Members                                 RESPONSIBLE BUSINESS:
   in the news                             HALIFACT LEADS
14 Meaningful changes                      CLIMATE CHANGE
    Reflecting on Diversity Month
                                           ACTIONS 17
17 HalifACT leads
   climate change actions
    Driving emission reduction
    together

20 Profile:
    Rocket launches beyond print

                              20                      Board of Directors – Officers
                                                       Gavin MacDonald, Cox & Palmer, Chair
                                                                                                                               Volume 30 • Issue 04
                                                                                                        Business Voice is published 11 times a year for members
23 Trends
                                           Mark Sidebottom, Nova Scotia Power, Vice-Chair
                                         Margaret Chapman, Narrative Research, Past Chair            of the Halifax Chamber of Commerce and Metro Halifax’s
                                              Richard Butts, Clayton Developments Limited               business community. Views expressed in Business Voice
                                                                                                          are those of the contributors and individual members,
    The real estate market in 2021                                 Faten Alshazly, WeUsThem
                                       Roger Boutilier, Nova Scotia Association of REALTORS               and are not necessarily endorsed by, or are a policy of,
                                                                                                                            the Halifax Chamber of Commerce.
    The Zoom effect                                                               Directors
                                                    Stefanie MacDonald, Halifax Paper Hearts            No part of this publication may be reproduced without
                                                         Michele Peveril, Halifax Port Authority   written consent of the publisher. While every effort has been
    Success during a crisis                                     Brad Proctor, McInnes Cooper            made to ensure accuracy, the publisher cannot be held
                                       Captain (N) A.S. Williams, CD, Maritime Forces Atlantic           responsible for any errors or omissions that may occur.

26 Working for you                     Caroline Wolfe Stewart, Nova Scotia College of Nursing
                                               Andrew de Freitas, Canadian National Railway
                                                                                                                              Please address editorial enquiries
                                                                                                                                and changes to information to:
                                                               Christopher Googoo, Ulnooweg
                                                                                                                                Halifax Chamber of Commerce
    2021 Wonder Women 		                       Hon. Joanne Bernard, Easter Seals Nova Scotia
                                                                                                                                      100-32 Akerley Boulevard
                                                                   David Rideout, MetroWorks
    Conference                                                            Martha Casey, VOLTA
                                                                                                                              Dartmouth, Nova Scotia B3B 1N1
                                                                                                                                              Tel: 902-468-7111
                                                      Karim George, InTouch Communications
                                                                                                                                            Fax: 902-468-7333
    Planning now for what’s next                               Ann Divine, Ashanti Leadership
                                                                                                                                     info@halifaxchamber.com
                                               Chris Cowper-Smith, Spring Loaded Technology
                                                                                                                                      www.halifaxchamber.com
    Nova Scotia Provincial Budget                                         Chamber Staff
                                                          Patrick Sullivan, President and CEO
    The best made plans                            Becky Davison, Vice President, Marketing                                           Cover photo credit
                                                          Kent Roberts, Vice President, Policy       Nora Stankovic, Photographer, Canadian Premier League
                                        Sandra White, Director of Finance and Administration
31 Thank you to our 		                        Emma Menchefski, Communications Manager
                                                    Mina Atia, Communications Coordinator
                                                                                                                                    Instagram: @norastankovic

   webinar sponsors

4                                    BUSINESS VOICE – APRIL 2021
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
EVENTS & POLICY

CHAMBER EVENTS
                                                                                  For a full and up-to-date list of
                                                                                  Chamber events, please visit
                                                                                  halifaxchamber.com/events

      Contact chris@halifaxchamber.com for sponsorship opportunities

                                           WEBINARS
    BUSINESS SUPPORT SERIES:       BUSINESS SUPPORT SERIES:               BUSINESS SUPPORT SERIES:
    The Data Behind Shopping       Practical Projects for Business        Negotiation Training
    Local                          Today
                                                                          April 22
    April 8                        April 13                               10:00 AM - 11:00 AM
    10:00 AM - 11:00 AM            10:00 AM - 11:00 AM                    REGISTER HERE
    REGISTER HERE                  REGISTER HERE

                                    VIRTUAL EVENTS
    Chamber 101                   Cindy's Benefits Meeting                2021 VIRTUAL
    with Patti Dow,                                                       ANNUAL GENERAL
    Member Services Specialist    April 13
                                  10:00 AM - 11:00 AM                     MEETING
    April 21                      REGISTER HERE
    12:00 PM - 1:00 PM                                                    April 29
    REGISTER HERE                 April 23                                10:30 AM - 11:30 AM
                                  10:00 AM - 11:00 AM                     REGISTER HERE
                                  REGISTER HERE

POLICY & ADVOCACY
                                                                                  For more info on Chamber policy
                                                                                  and advocacy work, please visit
                                                                                  halifaxchamber.com/advocacy

Thoughtful Thursdays
Over the past eleven months, the Halifax Chamber has been working diligently to ensure our members
are up-to-date and aware of the programs, services, and announcements that could impact their
business. We have also spent countless hours chatting with members, producing relevant webinar
material, and advocating the government for increased supports and common-sense policies. While there
is still much work to be done as we begin recovery, we thought this might be a great time to introduce a
new series to the Chamber's LinkedIn page: Thoughtful Thursdays.

Our advocacy work is often quite specific, focusing on issues like taxes, transit, and red tape. But now we
are providing another platform for more open discussions on trending issues, current events, and business
ideas. Check back on Thursdays for a new piece once a month and leave us a comment or send us a
message. We would love to get a conversation going in hopes of inspiring a more thoughtful Thursday.

This month's piece is on entrepreneurship. Read here and let us know your thoughts in the comments!

5                                    BUSINESS VOICE – APRIL 2021
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
PRESIDENT’S MESSAGE

Navigating diversity and inclusion
Driving change and moving forward together

                                             our economic success. However, we are         more diverse Board of Directors. They
                                             also aware that diversity and inclusion       are willing to lend their time, skills and
                                             are hard won. Business leaders and            knowledge to our organization. This will
                                             companies alike must work harder with         serve to strengthen the Chamber and
                                             clear intentions to increase diversity        lend further credibility to the diversity
                                             of our membership at the Chamber to           and inclusions which we are taking
                                             better represent our business and diverse     forward in our organization.
                                             communities we serve.
                                                                                           The work of the Chamber is not in the
                                             We have had to take stock and look at         hands of a few; we want to capitalize
                                             our own policies and practices to make        on growing diversity of our city and
                                             changes. We know as an organization, we       province. We also want to make every
                                             are just at the beginning of this journey     effort to win over the confidence and trust
                                             and seeing real progress will be slow.        of those communities who have been
                                             This requires everyone to be patient.         marginalized and left behind for such a
ANN DIVINE                                   Be prepared to listen, learn, share and       long time. It is our intention to collaborate
                                             act with intentions. Every member is          with organizations of difference. To
FOUNDER & CEO,                               responsible to make their contribution if     achieve this, businesses will need to be
ASHANTI LEADERSHIP                           we are going to be successful.                more open and transparent. We must
& PROFESSIONAL                                                                             cultivate and grow a much more visibly
DEVELOPMENT SERVICES                         Over the past year, we have seen              diverse membership that is reflective of

A
                                             examples of collaborative effort and          our city.
        pril is designated as Diversity
                                             inclusiveness from diverse businesses,
        Month and we, at the Halifax
                                             government, community and not-for-            We want to build a vibrant and robust
        Chamber of Commerce, want
                                             profit organizations as we sought creative    business community where young
to acknowledge the importance of this
                                             ways to remain in business and thrive.        business owners––who are versed in
diversity and inclusion and what this
                                             Such actions took courageous leadership       the knowledge of technological change,
means for our Board, staff, members and
                                             and passion on the part of everyone           agility, adaptability and resiliency––can
all our stakeholders. Diversity plays a
                                             bringing their authentic voices and           join us and share their expertise as we
central role in driving economic growth
                                             diverse perspectives to the table. This was   move forward together.
and prosperity for all Canadians.
                                             a unique opportunity where we worked
                                             in a manner which we have never done          Our goal is to be intentional and to
I’m Ann Divine, incoming chair of the
                                             before.                                       take action that will drive inclusive
Halifax Chamber Board of Directors HR
                                                                                           conversations, challenge discrimination
& Governance Committee, which offers
                                             Even though there were significant            and remove systemic barriers, which have
oversight of the corporate governance
                                             challenges during the heart of the crisis,    long been a hinderance to progress for
issues to ensure the appropriate
                                             we can also celebrate the small successes.    some. We want our organization to offer
processes, structures and information
                                             This was evident by the new businesses        a safe space where all members can feel
necessary to contribute to the success of
                                             and new members who joined us,                included. This will enable them to unlock
the organization.
                                             including those who remained members          their true potential and drive economic
                                             with the Chamber. We are delighted            growth, prosperity and sustainability.
We acknowledge that 2020 was a
                                             to share that, for the first time in our
tumultuous year for all of us––having
                                             Chamber’s history, we have an even            *Quote from Deloitte Canada 175, 2019
experienced the COVID-19 and the
brutal murder of George Floyd in May
2020. These two pandemics gave us the
opportunity to take an introspective
look at our organization and the diverse
communities we serve.

As a country, province and city, we know
that “Canada’s great diversity is both
competitive and a difference-maker for
businesses.”* And at the heart, our future
success is our ability to draw on diverse
perspectives, innovativeness, creativity
and thought which are contributors to

6                                            BUSINESS VOICE – APRIL 2021
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
NEWSMAKERS

NEW & NOTED
We welcome our new Chamber members

ABC & C AUTO INC                            (902) 706-8413                                your success.
                                            jarretstuart@me.com                           Nancy Foran
Brittany Dufour                                                                           Halifax, NS
                                            caldera.ca
Halifax, NS                                                                               (902) 497-1245
                                            RESTAURANTS, FOOD & BEVERAGE
(902) 479-1334                                                                            nancy@esgpartners.ca
                                            - Beverage Sales
halifaxsouth@speedy.com                                                                   esgpartners.ca
TRANSPORTATION - Automotive                                                               BUSINESS & PROF. SERVICES -
                                            DILIGENT ESTIMATING
Repair/Parts                                                                              Business Consulting
                                            CONSULTING
BIG WAVES                                   Diligent is a business model built with       GD MEAT MARKET LTD
Big Waves supports organizations and        the unique mission of assisting sub-con-
                                            tractors in the architectural commercial      Shelley Todd
changemakers to address individual                                                        170 Joseph Zatzman Dr Unit 1
inner obstacles, confront interpersonal     trades of building construction. We
                                            mould in place an estimating department       Dartmouth, NS
challenges, and build skills and imagina-                                                 (902) 488-5586
tion to think and act systemically toward   catered to each specific contractor client
                                                                                          shelley_todd1976@hotmail.com
their vision for the future. Leadership     we obtain; we can also assist with trade
                                                                                          SHOPPING & SPECIALTY RETAIL -
development, conflict transformation,       funding and other services. We are help-
                                                                                          Wholesale
organizational change, systems thinking     ing builders in trust; creating value with
and doing. To create a more socially,       an experienced team of estimators, to         HALIFAX COMPLEMENTARY
economically and environmentally just       those who have feet on the ground build-      HEALTH
world, we must think big and follow         ing our city of Halifax and Nova Scotia.
                                            Daniel Arsenault                              Anne Marie MacDonald
through with big actions.                                                                 380 Bedford Highway
                                            Halifax, NS
Brook Thorndycraft                                                                        Halifax, NS
                                            (782) 414-1097
Halifax, NS                                                                               (902) 493-3058
                                            dparsenault7@gmail.com
(647) 218-8303                                                                            annie@halifaxchc.ca
                                            REAL ESTATE/CONSTRUCTION -
brook@bigwaves.ca                                                                         halifaxchc.ca
                                            Builders Commercial
bigwaves.ca                                                                               HEALTH CARE - Massage Therapy
EDUCATION & PROF.
                                            EDWARD JONES INVESTMENTS -
DEVELOPMENT - Org. Development
                                            CHRIS KEEFE                                   HALIFAX WEB SERVICES LTD

                                            Chris Keefe                                   We are a web development company
BNV MEDIA INC.
                                            6052 Quinpool Rd                              based in the heart and soul of Kjipuktuk,
BNV Media Inc. is a podcast production                                                    Mi’kma’ki (Halifax, Nova Scotia). Our
                                            Halifax, NS
and multimedia company that offers          (902) 444-7666                                creative and vibrant team of web devel-
brands, companies and individuals           chris.keefe@edwardjones.com                   opers and consultants are highly-skilled,
full service audio/video production for     edwardjones.ca                                and we are ready to support businesses
podcasts and other digital media. BNV       FINANCE & INSURANCE - Financial               with all their digital transformation
Media’s studio is located in the heart of   Services                                      needs. We love to work with ambitious
downtown Halifax with a beautiful view                                                    startups and growing businesses, and
of Halifax Harbour.                         ESG PARTNERS INC.                             we’re committed to providing affordable
Marc Boudreau                                                                             web services in our community.
                                            We help organizations become more
5121 Sackville St Suite 601                                                               Ralph Mabvudza
                                            resilient, competitive, attract talent
Halifax, NS                                                                               Halifax, NS
(902) 497-4099                              and capital, and add value back to
                                            their communities. With a focus on            (902) 579-3835
marc@bnvmedia.ca                                                                          ralph@webhfx.ca
bnvmedia.ca                                 Environmental, Social, and Governance
                                                                                          webhfx.ca
COMMUNICATIONS - Podcasting                 (ESG) factors, a collaborative approach,
                                                                                          COMPUTERS, IT & TECHNOLOGY -
                                            and the use of globally recognized tools,
                                                                                          Web Design
CALDERA DISTILLING INC                      ESG Partners supports the integration
                                            of sustainability into business strategy to
Jarret Stuart
                                            maximize impact and create long-term
65 River John Rd
River John, NS                              value. ESG Partners is here to support

7                                           BUSINESS VOICE – APRIL 2021
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
NEWSMAKERS

INTROHIVE                                 required to empower people to achieve      and build up the wonderful reputation of
                                          extraordinary results.                     Halifax with his work.
Introhive is an Enterprise Relationship
                                          Ange MacCabe                               John Chiasson
Management (ERM) platform designed        Hammonds Plains, NS                        Dartmouth, NS
to help business teams strengthen cus-    (902) 223-5512                             (902) 818-0819
tomer relationships, eliminate manual     info@intuityperformance.com                john@kopano.ca
CRM data entry and empower sales          intuityperformance.com                     kopano.ca
teams with more insights to sell more.    BUSINESS & PROF. SERVICES -                ADVERTISING, PR & MEDIA -
Mitch Donnelly                            Business Consulting                        Promotional Products
1559 Barrington St 200
Halifax, NS                               JUDITH KAYS - INDIVIDUAL                   LIBERTY TAX SERVICE
(866) 824-5452                            MEMBER
                                                                                     Liberty Tax is a family owned income-
mitch.donnelly@introhive.com
COMPUTERS, IT & TECHNOLOGY -
                                          Bedford, NS                                tax franchise. We have been serving cli-
                                          (902) 225-9668                             ents for 18 years at our Quinpool Road,
Computer Software
                                          judithkays@eastlink.ca                     Halifax, location. Open year round for
                                          COMMUNICATIONS -                           personal to business returns & those
INTUITY PERFORMANCE
                                          Communications (General)                   in-between. During Covid we request
Intuity Performance is the partner that
                                                                                     you to pre-book your appointment.
elevates individual and team perfor-      KOPANO PHOTOGRAPHY
                                                                                     Gerri MacVicar
mance. For organizations seeking to       With a strong focus on building com-       6169 Quinpool Rd
invest in their people, we cultivate an   munity and helping audiences “be there”    Halifax, NS
environment for growth, by develop-       with 3D technologies, John Chiasson        (902) 420-9641
ing unified teams that collaborate to     understands the importance of striking a   Gerri.Liberty@eastlink.ca
achieve organizational success through    balance between using the new to show-     FINANCE & INSURANCE - Income
Whole Person Performance. Our vision      case the traditional. John is excited to   Tax Service
is to create business environments that   contribute to the Chamber community
recognize soft skills as the foundation                                              MARITIME DIGITAL ART AND
                                                                                     DESIGN
                                                                                     Sadegh Mahjoob
                                                                                     112 Woodlawn Road, Unit# 213
                                                                                     Dartmouth, NS
                                                                                     (902) 448-9062
                                                                                     sadeghm@mdad.ca
                                                                                     mdad.ca
                                                                                     COMPUTERS, IT & TECHNOLOGY -
                                                                                     Digital Imaging

                                                                                     MASSAGE ADDICT - SPRING
                                                                                     GARDEN
                                                                                     Sandra English
                                                                                     1472 Cathedral Lane Suite 103
                                                                                     Halfiax, NS
                                                                                     (902) 407-4040
                                                                                     senglish@massageaddict.ca
                                                                                     massageaddict.ca/springgarden
                                                                                     HEALTH CARE - Health and
                                                                                     Wellness

                                                                                     CONTINUED ON PAGE 8...

                                                                                     Are you a new member? To submit your
                                                                                     50-word description for New & Noted,
                                                                                     please contact Mandi Bowser, Administrative
                                                                                     Assistant at Mandi@halifaxchamber.com
                                                                                     or 902-468-7111 within the first six months of
                                                                                     membership.

8                                         BUSINESS VOICE – APRIL 2021
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
NEWSMAKERS

MTFX FOREIGN EXCHANGE                        6155 North St Suite 200                      Halifax, NS
                                             Halifax, NS                                  (902) 305-8172
MTFX offers 24/7 online global money
                                             (902) 453-3511                               israeliekanem@gmail.com
transfers in 150+ countries. Established     stevek.tomlin@gmail.com                      ubuntumedia.com
in 1996, MTFX has partnered with over        richmondfamilypractice.ca                    ARTS, CULTURE &
15,000 clients to process cross-border       HEALTH CARE - Health Care                    ENTERTAINMENT - Film/Television
payments. With detailed market insight       Services, General
and our team of FX specialists, we help                                                   UNIQUE DESIGN
mitigate the risks associated with cur-      RTM SECURITY CONSULTING
                                                                                          We are a locally founded company
rency exposure, make smarter currency        LTD
                                                                                          aiming to offer an unrivalled selection
management decisions and expand              At RTM Security Consulting Ltd we are        of quality-customized products and
your business globally.                      pleased to provide innovative, practical     marketing promotion material designed
Albert Edwards                               and cost-effective security solutions        for local businesses at a very affordable
2750 14th Avenue Suite 306
                                             that are based on industry best prac-        price. Whether you are a restaurant
Markham, ON
                                             tices. With experience in the oil and gas,   owner ordering cutlery engraved with
(905) 305-7893
albert.edwards@mtfxgroup.com
                                             mining, commercial, retail, sporting,        your business’s name or logo or a car
mtfxgroup.com                                lodging and entertainment industries,        dealer who wants to hand customers
FINANCE & INSURANCE - Financial              we are confident that we will exceed         their new branded car keychain, we are
Services                                     your expectations.                           here for you.
                                             Terry Moser                                  Zu Chen
READ BETWEEN THE VINES                       Valley, NS                                   256 Bedford Hwy
                                             (902) 957-5729                               Halifax, NS
Read Between The Vines is Nova Scotia's      tmoser@rtmsecurity.ca                        (902) 664-8886
new monthly subscription box that orbits     rtmsecurity.ca                               zuchen_ytv@hotmail.com
around owner and operator Emma's love        SAFETY & SECURITY - Security                 u-design.ca
of books, wine and chocolate (option of      Consulting                                   ADVERTISING, PR & MEDIA -
local artisanal tea and coffee offered as                                                 Promotional Products
well). Delivery is available to anywhere     SOURCE VIDEO INC.
in the HRM, Colchester County, Hants                                                      UPTOWN SALON AND SPA INC.
                                             Source Video is a professional filming
County, and Kings County.
                                             studio based in Halifax, Nova Scotia. We     Jenny Zinck
Emma Bent
                                             have been working as cinematographers        5521 Young St
Dartmouth, NS
                                             for more than five years. We provide a       Halifax, NS
(902) 817-7662
emma@readbetweenthevines.ca
                                             wide range of videography services for       (902) 454-6996
                                             advertisements, real estate, weddings,       Zinckjenny@gmail.com
readbetweenthevines.ca
                                             short stories and more. You need a pro-      Uptownchic.ca
SHOPPING & SPECIALTY RETAIL -
                                             fessional film-maker to help you stand       PERSONAL CARE & SERVICES - Spa
Gifts
                                             out from the crowd.
                                             Jiyuan Xu                                    WORK GLOBAL CANADA INC.
REAL IMAGING BY CANAVIEW
                                             Bedford, NS                                  Serving Canadian Employers since 2012,
Real Imaging creates 3D digital dupli-       (902) 999-7444                               Work Global Canada Inc. provides full
cates of spaces large and small. We use      jasonjiyuanxu@gmail.com                      turn-key labour market solutions to
a variety of cameras, including 360, laser   sourcevideostudio.com                        Canadian employers and international
scanning, drones, and thermal capture to     ARTS, CULTURE & ENTERTAINMENT                candidates. We are opening our new
deliver highly accurate images and Virtual   - Video/Multimedia                           office location in NS and are excited
Reality Tours. With years of photographic
                                                                                          to be part of a growing community of
experience, we deliver exceptional imag-     THE NORTH GROVE
                                                                                          businesses supporting the Nova Scotia
ery that makes you feel you are there.
                                             Anne-Marie McElrone                          Government in its initiatives to assist
Heather Murray                               6 Primrose St Unit 115                       economic growth in the region.
Dartmouth, NS                                Dartmouth, NS
(902) 417-1649                                                                            Wanda Young
                                             (902) 464-8234                               69 Elizabeth Ave
heather@canaviewrealimaging.ca
                                             amcelrone@thenorthgrove.ca                   St. John's, NL
realimaging.ca                               thenorthgrove.ca
ADVERTISING, PR & MEDIA -                                                                 (709) 700-1983
                                             PROSPECT - Health Care and Social            wanda@workglobalcanada.com
Marketing                                    Assistance                                   workglobalcanada.com
RICHMOND FAMILY PRACTICE                                                                  HR, EMPLOYMENT & STAFFING -
                                             UBUNTU MEDIA                                 Recruitment Services
Steve Tomlin                                 Israel Ekanem

9                                            BUSINESS VOICE – APRIL 2021
MEANINGFUL CHANGES Reflecting on Diversity Month Pg 13 - Halifax Chamber of Commerce
NEWSMAKERS

MEMBERS IN THE NEWS
How our members are growing Halifax

                                                                                     ALPHA XPERIENCE ATLANTIC
                                                                                     HOSTED ONLINE TOURNAMENT
                                                                                     Now here, Alpha Experience Atlantic
                                                                                     (A|X|A) hosted its first-ever online
                                                                                     tournament, featuring Rocket
                                                                                     League on March 23 + March 25. Shaped
                                                                                     by the 14-year success of Sports &
                                                                                     Entertainment Atlantic as Atlantic
                                                                                     Canada’s largest sport and event man-
                                                                                     agement enterprise, A|X|A is the region’s
                                                                                     newest Esport venture looking to
                                                                                     provide Gamers of all genres with a new
                                                                                     home grown Esport competition hub.

                                                                                     DIGITAL ADOPTION REMOVES
                                                                                     BARRIERS
                                                                                     Debbie Adams understands barri-
                                                                                     ers to entrepreneurship. As a visually
                                                                                     impaired entrepreneur, breaking down
                                                                                     those barriers are part of her strategic
                                                                                     plan. The Digital Adoption Program has
OUTSHINE JOINS GOOGLE'S GROWTH PROGRAM
                                                                                     allowed her to level the playing field and
Digital marketing and analytics           means that Outshine is working             increase her export potential in the digi-
agency Outshine was hand-selected         closely with Google's team on behalf of    tal space. Having an in-home recording
by Google to join the International       clients when expanding their business      studio allows her to bring her course
Growth Program—an exclusive, invite-      overseas. The company also has access      Money Mindset: Charging Large With
only program for a small number of        to specific international training, mar-   Confidence to the world.
Google partner companies in North         ket insights and support from Google's
America. Given the growth of Halifax's    team of specialists.
burgeoning tech community, even
amid the pandemic, and the ability of
teams to work remotely, it's a demon-
stration of our province's success on
the global stage. Joining this program

DIGGING INTO SOCIAL ENTERPRISE AT MSVU

Mount Saint Vincent University            expert panel featuring community
Business & Tourism students dug           and business leaders: Nick Sharpe,
into the world of social enterprise       Executive Director, Big Brothers
while lending their expertise and         Big Sisters of Colchester; Lori
creativity to Big Brothers Big Sisters    Barker, CEO, Ronald McDonald
of Colchester. Dubbed Social              House Charities Atlantic; Mary
Enterprise for a Day, this annual         Gordon, Founder/President, Roots of
workshop unique to MSVU gives             Empathy; Connie McInnes, CEO, R
students an opportunity to learn          Studios; and Kate Pepler, Owner, The
while problem-solving for local non-      Tare Shop.
profits. A key part of the event was an

10                                        BUSINESS VOICE – APRIL 2021
NEWSMAKERS

FOX HARB'R NAMED BEST
RESORT IN ATLANTIC
US News & World Report just named
Fox Harb'r Resort the best resort
in Atlantic Canada, and the 12th best
in Canada. U.S. News ranks the best
resorts by considering reputation among
professional travel experts, guest reviews
and hotel class ratings. Since opening in
2000 by Founder Ron Joyce, the resort
has a long-standing tradition of setting
new benchmarks for excellence in the
Canadian resort industry and is com-
mitted to continuing this tradition in this
new normal.

                                              FINDING A BETTER WAY DURING COVID
                                              During COVID, we have found            crisis and so focused on vulnerable
                                              our sales numbers reducing due         areas of the health sector that were
                                              to clients' concerns of outsiders in   in great need. We started reaching
                                              their homes and with so many family    out to facilities and hospitals to see
                                              members at home, they were able        how we could assist. Through this
                                              to care for their own loved ones       process of lending a hand, we have
                                              at home. As a small business, we       established great relationships with
                                              had to adjust fast to keep our staff   other health care organizations to
DISTILLERY TAKES HOME                         employed. Nurse Next Door had          help with staffing levels.
ANOTHER BIG WIN                               the resources to help out during a
Compass Distillers is no stranger
to winning with sixty-four awards
already to their name in just over
three years of operation. The grain-
to-glass distillery took home another
big win for Nova Scotia – Best in
Class Contemporary Gin for the
distillery’s crown jewel, Gin Royal,
at the Canadian Artisan Spirits
Competition. Compass Distillers also
received two Silver medals and five
Bronze medals at this year’s competi-
tion. The Best In Class Contemporary
Gin win for Gin Royal is especially
meaningful for the Halifax distillery,
who partnered with the Nova Scotia
Beekeeper’s Association for this
unique gin. One dollar from every
bottle sold is donated to the Nova
Scotia Beekeepers Association.

11                                            BUSINESS VOICE – APRIL 2021
NEWSMAKERS

                                                                                    BACK BRACE NOT LIKE A
                                                                                    ‘STRAIGHT JACKET’ LAUNCHES
                                                                                    Spring Loaded Technology released
                                                                                    Lumbrella, designed to give more
                                                                                    motion while wearing a brace for back
                                                                                    pain. According to CEO Cowper-Smith,
                                                                                    Lumbrella provides spinal decompres-
                                                                                    sion while allowing patients to move
                                                                                    more freely. Costing about $1,800
                                                                                    to own, the brace is covered by most
                                                                                    insurance policies. Medical articles state
                                                                                    that working from home is causing bad
                                                                                    posture due to prolonged sitting, which
                                                                                    causes more back pain. The release of
                                                                                    Lumbrella by Spring Loaded comes at a
VOLTA LAUNCHES EIGHTH COHORT PROGRAM INTAKE/PITCH
                                                                                    very opportune time.
COMPETITION
Volta, Canada’s East Coast                sooner. Fifteen finalists will present    NSAR WELCOMES NEW BOARD
Innovation Hub, launched                  their business ideas at the Pitch Event   The Nova Scotia Association of
applications for the eighth intake        on Wednesday, May 19, and up to five      REALTORS appointed its new Board of
of its Cohort Program. Early-stage        companies will be invited to join the     Directors. Donna Malone of Exit Realty
Atlantic Canadian technology              one-year program, which includes          Interlake in Bridgewater takes over as
startups get to pitch for a shot in the   the $25,000 investment. The               President from Chris Peters of Royal
program, which provides them with         investments are provided through          LePage Atlantic Dartmouth. Serving
mentorship, resources, $25,000 in         a microfund co-founded by Volta,          as President-Elect is Tammy Hines
investment, and more. Every six           Innovacorp, BDC Capital, and the          of Keller-Williams in New Minas and
months, Volta hosts the pitch event       Atlantic Canada Opportunities             Vice President is Matt Dauphinee from
as an intake to the program, to help      Agency (ACOA), which began back           Domas Realty in Halifax. The Executive
early stage, high caliber founders to     in 2017.                                  will join a team of eight Regional
attract and secure venture capital                                                  Directors from around the province
                                                                                    to serve its membership of 1,600
                                                                                    REALTORS in Nova Scotia.

KIDS HELP PHONE'S RECORD DEMAND IN 2020
For over 31 years, Kids Help              people reached out to Kids Help
Phone has been Canada’s only              Phone in 2020 – an exponential
24/7, national e-mental health            increase compared to 1.9 million
support service for young people.         in 2019. With the help of local
Kids Help Phone offers professional       emergency services, Kids Help
counselling, information and              Phone conducted over 4,000 active
referrals and volunteer-led, text-        rescues across Canada in 2020.
based support in both English
and French. In 2020, Kids Help
                                          Are you launching a new business or product?
Phone experienced unprecedented
                                          Celebrating a new partnership?
increases in volume as a result of
COVID-19. Over 4.5 million young          The Halifax Chamber invites you to share your Members in the News story in
                                          Business Voice. Upload your content here: halifaxchamber.com/business-voice
                                          *Note: we do not publish event promotions.

12                                         BUSINESS VOICE – APRIL 2021
NEWSMAKERS

PAYSTONE AND UNITY
VALUES PARTNER TO BRING
BUSINESSES A NEW TOOL
Unity Values has integrated with
Paystone. This innovation in the loyalty
space allows businesses to work hand
in hand with their customers to create
community impact. Businesses now
have the ability to make corporate
giving a more integrated part of their
day-to-day business. The heart of the
program is that now businesses can
build relationships with each customer
by allowing them to choose which
charity they would like their loyalty
program to support. Contact
Stephen.Skinner@UnityValues.com
or Omar Okadray@paystone.com for
more info.

                                           EXPANDING NEW LEAF BAKING PROGRAM

                                           After many successful years of our         project an absolute success! New
                                           annual Christmas Baking program,           Leaf is a social enterprise that pro-
                                           New Leaf Enterprises tried out             vides supported employment, skill
                                           Valentine’s Baking and SOLD OUT!           development and workplace training
                                           For $15, each Valentine Box included       opportunities to Nova Scotians with
                                           six large and three mini sugar cookies     cognitive and/or physical disabilities.
                                           wrapped in a beautiful gift box and        Baking programs and sales from New
WORKSPACE BEDFORD ADDS                     a Happy Valentine’s Day card. We           Leaf Cafe (22 Fielding Avenue) and
MEDIA ROOM                                 thank CTV Atlantic and all those who       home decor support this pillar pro-
Workspace Bedford is setting               ordered for their help in making this      gram of Easter Seals Nova Scotia.
itself apart in the business commu-
nity as a remote work destination,
with upgraded, onsite tech and the
launch of its Media Room. The first
of its kind in a co-working space in
Atlantic Canada, the Media Room is
equipped with everything required
for audio and video content creation
from a mixer, to professional lights       OFFICE INTERIORS RECEIVES AWARD
and backdrop, Yeti microphones and
cameras. An onsite staff is also avail-    Office Interiors received Haworth          This distinction is reserved for dealers
able to assist with post-production        leadership’s award of 2021 Best In Class   who operate at the highest performance
services, including video editing and      status. This distinction is based on       levels and are successful in maintaining
creation.                                  exceptional performance in market          rigorous standards over time, against
                                           development, sales, customer satisfac-     high-performing peer dealers. Haworth
                                           tion, operational excellence and enter-    Inc. currently has 650 partners in its
                                           prise development. In 2021, Haworth        dealership network worldwide.
                                           named 23 dealerships as Best In Class.

13                                         BUSINESS VOICE – APRIL 2021
COVER STORY

MEANINGFUL CHANGES
Reflecting on Diversity Month                                                                                   By Mina Atia

 T
          he globalization of society has     equally greater potential for unity.           “We held a number of Zoom calls last
          allowed us to challenge our way                                                    year, following the untimely death
          of thinking and learn new ways of   “Looking over the past number of years,        of George Floyd, which has led me to
 approaching centuries-old issues. Our        anti-black racism and many other related       getting the position and feeling the
 world stage has drastically shifted from     issues show us that we have a lot more         need to use our Wanderers platform, not
 siloed countries to a global community.      to do, we have to be more open, we have        just for sport but also for a lot of these
 It’s allowed us to have meaningful           to be uncomfortable, and we have to            important social justice issues that have
 conversations to unite, listen, and hold     have those difficult conversations,” says      been happening,” says Marvin Okello,
 each other accountable.                      The Honourable Tony Ince, Minister             Ticketing & Member Services Manager,
                                              of African Nova Scotian Affairs,               and Diversity & Inclusion Officer for the
 The concept of leading with open and         Communications Nova Scotia, and                Halifax Wanderers.
 honest conversation rings true in most,      Minister responsible for the Office of
 if not all, possible situations. It's a      Equity and Anti-Racism Initiatives.            “We're very diverse ourselves as a
 strong and respectful way of interacting                                                    committee; together we work with the
 with everyone with whom we cross             “And when we talk about diversity and          different communities, like the Black
 paths. There is a lot of division in the     inclusion, that is separate from equity        Lives Matter movement in the black
 world these days. Open but difficult         and anti-racism,” he says.                     community, to make sure that we're
 conversations are not being held––where                                                     providing them equitable opportunities
 people are listening to one another.         The Black Lives Matter is one of many          and not just content and social media but
                                              important initiatives the Halifax              solidarity and awareness,” says Okello.
 We are at a point in time and in history     Wanderers are actively prioritizing––
 where there's never been a greater           others include LGBTQ+, Indigenous and          The committee is currently planning
 potential for division. Yet, there is an     feminist topics.                               on establishing long-term foundations

14                                                                                   PHOTO CREDIT: NORA STANKOVIC, CANADIAN PREMIER LEAGUE
COVER STORY

     Just like pulling the band aid off if you're a bit hesitant, dig into seeking out those
     individuals who can help you truly see and understand the intersectionality within
     diversity." — Tony Ince, Minister of African Nova Scotian Affairs, Communications Nova
     Scotia, and Minister responsible for the Office of Equity and Anti-Racism Initiatives

through partnerships with various              the same way, in one specific sort of lane       Moreover, Okello recommends
communities in Nova Scotia and outside         for the last few decades.                        businesses to be inclusive and
of the province. A committee member                                                             including of their staff in these types
with a matching background will act as         “Only now we can see how true diversity          of conversations by allowing them to
a representative for the corresponding         is benefiting us economically, socially, on      provide any feedback on what they would
community to better engage and                 so many other levels,” says Minister Ince.       like to see the business involved in.
facilitate those partnerships.
                                               April is Diversity Month. It’s a time to         “Just like pulling the band aid off if you're
“Before I went into the public service         celebrate differences and similarities.          a bit hesitant, dig into seeking out those
commission, I always believed that             It’s also a time to reflect on practices,        individuals who can help you truly see
diversity is something we need to address      initiatives and programs to celebrate            and understand the intersectionality
on many levels. And when I say diversity I     successes in diversity and inclusion as          within diversity,” says Minister Ince.
mean true diversity,” says Minister Ince.      well as plan to mitigate the gaps. It’s time
                                               to hold open and difficult conversations         Practicing empathetic and active
“That means those with challenges that         with those who are willing to listen.            listening can transform negative
we may not be able to see like LGBTQ+                                                           energy towards effective, positive and
issues; diversity means we look at             “I think as a first step, it's great to either   meaningful change.
everything in its entirety.”                   form a committee or a position that owns
                                               that role and the actionable items that          “I think Nova Scotia is a good place to use
Diversity is at the forefront of our current   a business can do to ensure, internally,         as an example,” says Okello. “Because as
global climate and yet it continues to         they are very diverse and celebrating all        a community, we've been really tackling
be a challenge for many organizations.         their different ethnicities and genders          a lot of these societal issues, like the HRP
The current challenge is that diversity        within the organization,” says Okello.           repurposing their budget of $600,000
initiatives continue to be accomplished in                                                      towards actual programs for diversity.”

15
COVER STORY

Being the loudest voice in the room
can feel like the only option, but it’s not
necessarily the best way to bring people
together. It takes constant effort, trials,
time and energy for people to process
issues about diversity and take a stand.

“It's important that we're up to date,
educated on it and not seeking other
people to educate us,” says Okello. “And
then after that, it's important that when
we see injustice happening, we use our
voice as simply as during a meeting
when a female co-worker keeps getting
interrupted and say ‘hey, I'd like to hear
what she has to say.’”

When people are willing to see the person
in front of them and listen to them,
having meaningful conversations can
lead to positive change. Okello says it’s on
each of us to learn, grow and challenge
ourselves.

“As individuals, I think it's really
important that we just talk the talk and
walk the walk,” he says. “What I mean
by that is we educate ourselves on an
ongoing basis to make sure we're aware
of what's happening in our communities–
like what happened with the Indigenous         Wanderers host a podcast to start              The Halifax Chamber, along with the
fishermen situation last year. It's not        conversations on diversity and inclusion       support of its Board of Directors and
just BLM; it's not just feminists; it's not    in a safe space. “But outside of that, there   other business leaders, has been actively
just pride, but all of the things that are     won't be too much specifically catered to      working on diversity and inclusion in the
happening in our community on a daily,         Diversity Month, because we believe on         business community. The Chamber is
weekly, monthly basis.”                        doing that 12 months a year,” says Okello.     creating an internal position dedicated to
                                                                                              community engagement and outreach.
Everyone has their own set of                  Asked for suggestions and advice to help       The position will focus solely on
experiences, made up of individual             other organizations follow in similar          diversity and inclusion by ensuring our
factors specific to each person. Nobody        footsteps, Okello recommended to               underrepresented groups are reflected
else is aware of those factors. And each       “participate in a network like the Black       and engaged in the Halifax business
person makes up a system––intricate and        Business Initiative’s Boost program.”          community.
delicate and difficult to change.
                                               In partnership with Volta, the Black           “We have to be aware and conscious
“I'm not one to try to tell individuals what   Business Initiative launched a four-           of all our unconscious biases because
they should do. I can only speak from my       month program called Boost. Funded             we all have them. And if we put that in
experiences, in society, workplaces, and       by the Atlantic Canada Opportunities           the forefront, I think we can overcome
those places where we're interacting with      Agency (ACOA) and led by industry              our differences,” says Minister Ince. “I
one another,” says Minister Ince.              experts, Boost supports the growth and         had some challenges growing up. And
                                               development of Black and Indigenous            until I've faced those challenges, those
“I can only say that some of my best           entrepreneurs in Atlantic Canada. The          unconscious biases that I had changed
memories and best learning moments             program runs workshops and skills-             me and made me the kind of person that
have been from individuals who                 development sessions to build the              I am today.”
help educate me, teach me and bring            entrepreneurs’ business idea and achieve
information about their differences.           their professional goals.                      “It's kind of like the Michael Jackson
We could sit together and have the                                                            song: Man in the Mirror,” says Minister
dialogue, and have a conversation about        “We know we couldn't be where we are           Ince. “Take a look at yourself.”
those differences. That to me was more         today without the support of all of those
rewarding than a number of things that I       great members of our community,” says
can put in my life.”                           Okello. “As a community-focused club,          Business Voice reached out to interview the
                                               we're always going to be giving back           Indigenous community but was unable to
In addition to holding Zoom calls to           to the community that has given us so          get a hold of community representatives to
engage community partnerships, the             much.”                                         weigh in on the story.

16
RESPONSIBLE BUSINESS

HalifACT leads climate change actions
Driving emission reduction together					                                                                           By Mina Atia

                                                                                          VIEW FROM VIOLA DESMOND FERRY
                                                                                          PHOTO CREDIT: HALIFAX REGIONAL MUNICIPALITY

W
          ith Earth Day (April 22) around   achieving our net-zero targets, we will be   plan has engaged people to discuss
          the corner, the climate crisis    doing our part to limit global warming       realistic and measurable emission
          is staring us down. It is an      to below 1.5 degrees Celsius by 2050; a      reduction approaches and a target of
urgent, complex and global issue that       goal which is supported in the 2015 Paris    75 per cent below 2016 levels by 2030.
seems to bounce between the front and       Agreement.”                                  This transformational plan aligns the
back burner of leadership attention. The                                                 municipality’s efforts to shift to a low-
low-carbon future we need requires an       The targets and actions of the plan          carbon economy by 2050.
overwhelming amount of changes to our       require shared implementation across
current society and systems.                many organizations in the community.         “The plan is informing and guiding the
                                            The plan helps communities adapt to          development of our Regional Planning
The climate action movement in Halifax      environmental changes and climate            process and land-use by-law updates, and
not only needs a plan but a strong          hazards by raising awareness and being       internal and external stakeholders have
commitment on all levels. In response to    prepared. It also creates a better future    continued to come together to co-create
the climate emergency announcement          for generations by saving them money,        climate solutions,” says Owen.
by the Regional Council on January 29,      cutting on emissions, preventing loss and
2019, HalifACT sprang into action.          strengthening their communities. This        The municipality is actively working
                                            collaborative process requires efforts       towards tackling climate change and
HalifACT is one of the most ambitious       from both municipal government and           preparing to increase the resilience of
climate plans in Canada. It was             communities.                                 the city’s communities, infrastructure
developed with engagement across                                                         and environment against possible
stakeholders and communities, through       “The plan was created using scenario         impacts through initiatives including:
a lens of equity and inclusion. The         modelling of our future greenhouse           community-based vulnerability
Municipality took on a leadership role by   gas emissions and climate impacts,           mapping; volunteer-led Joint
creating the department.                    and it provides Halifax with a plan to       Emergency Management teams;
                                            be resilient and net-zero by 2050,” says     Community Mobilization Teams
“The plan positions the municipality as     Owen. “These goals are achievable,           being piloted through the Public Safety
a leader in climate action,” says Taylor    but it requires us to act swiftly together   Office; and floodplain studies.
Owen, Climate Change Specialist,            towards this shared goal.”                   “This includes electrifying the
Halifax Regional Municipality. “By          Implemented in Spring 2018, the              municipality’s fleet and public transit

17                                          BUSINESS VOICE – APRIL 2021
RESPONSIBLE BUSINESS

systems, retrofitting buildings,                                                       Partnership,” says Owen.
improving waste diversion, reducing
energy in our water utility, and building                                              Businesses can support the plan by
to a net-zero standard,” says Owen.                                                    implementing several climate actions.
                                                                                       For example, they can transition their
“A net-zero climate resilient                                                          transport fleet to electric vehicles,
municipality will see a shift to electric                                              take advantage of energy efficiency
vehicles, supported communities and                                                    programs through Efficiency Nova
                                                                                       Scotia, explore solar electricity and start
infrastructure that are able to rebound                     We are willing to          thinking about future climate risks to
better and faster from climate hazards
like hurricanes, a shift to a green                         partner and explore        their business operations.
economy, and buildings, both built                          collaboration to advance
and retrofitted, that consider climate                                                 “We are willing to partner and explore
resiliency and our transition to a low                      the actions in HalifACT    collaboration to advance the actions in
carbon economy.”                                            as it relates to local     HalifACT as it relates to local Halifax
                                                                                       businesses,” says Owen.
Premier Iain Rankin announced a
                                                            Halifax businesses.”
$19-million investment in rebates to                        — Taylor Owen,             On an individual level, everyone has a
encourage Nova Scotians to buy electric                                                role to play. Both big and small actions
                                                            Climate Change             include:
vehicles and make their homes more
energy efficient. Not even COVID-19                         Specialist, Halifax        • Signing up for climate change related
interruptions or budgetary restrictions                     Regional Municipality      newsletters, webinars and e-courses to
can slow the acceleration of the energy                                                help integrate climate solutions into daily
efficiency progress.                                                                   life;
                                                                                       • Diving deep into the Climate Atlas of
“We are also working to create the                                                     Canada;
opportunity for partnerships and                                                       • Getting children involved in climate
discussions on how the larger business                                                 conversations;
community can be involved in HalifACT                                                  • Speaking to a financial advisor about
through open forums, such as the                                                       clean energy investments;
Mayor’s recent Economic Roundtable                                                     • Switching to renewables;
on the Green Economy with the Halifax                                                  • Reducing food waste;

HALIFACT ENGAGEMENT SESSION
PHOTO CREDIT: HALIFAX REGIONAL MUNICIPALITY HALIFACT TEAM

18                                                BUSINESS VOICE – APRIL 2021
RESPONSIBLE BUSINESS

SOLAR CITY PARTICIPANT HOME WITH NEW SOLAR PANELS
PHOTO CREDIT: HALIFAX REGIONAL MUNICIPALITY HALIFACT TEAM

• Buying an electric vehicle;                                                             talent from people around the world.
• Increasing the resilience of the
community to climate hazards; and                                                         “We are also engaging with students and
• Supporting climate-related financial                                                    young professionals to develop solutions
disclosure.                                                                               to local climate challenges through a
                                                                                          HalifACT Climate Action Hackathon,
“The municipality serves in the best                                                      in partnership with Dalhousie’s Shiftkey
interest of the public, and residents                                                     Labs and the Halifax Innovation
can play a role in climate action at the                                                  Outpost.”
municipal level,” says Owen. “Voicing
climate concerns with municipal                                                           With over $2 million in savings estimated
Councillors is a powerful tool for change.                  The municipality serves       annually, the implementation of this
We’ve made a list of climate actions                        in the best interest of the   plan’s third-year project is paramount.
that anyone can do.”                                                                      This reduction in corporate building
                                                            public, and residents can     emission by 15 per cent from the 2018
HalifACT is a platinum sponsor of the                       play a role in climate        levels is equivalent to plating 235,000
2021 Smart Energy Event, taking                                                           tree or taking 1,112 vehicles off the road.
place virtually from April 20 to 22, 2021.                  action at the municipal
The event explores innovative energy                        level.” — Taylor Owen,        Moreover, 26 solar energy systems––
sources to provide smart energy options                     Climate Change                ranging from solar hot water, hot air
for consumers. Speakers, experts and                                                      to electric––have been installed on
innovators in technologies that are                         Specialist, Halifax           municipality buildings. LED retrofit is
transforming the energy landscape                           Regional Municipality         in progress for more than 40 thousand
will be at the 17th annual conference to                                                  streetlights.
network and exchange ideas.
                                                                                          “As you can see from HalifACT, there is
“We are currently focused on building                                                     no one solution to address the climate
public awareness and engagement,”                                                         crisis in the municipality,” says Owen.
says Owen. “Last fall, we hosted a                                                        “Instead, there are many actions that
TEDxHalifax Global Countdown watch                                                        when accomplished together, will help us
party on climate action and Halifax’s                                                     achieve our goal.”■
response.” This hour-long video of the
episode showcases both local and global

19                                                BUSINESS VOICE – APRIL 2021
PROFILE

     Rocket launches beyond print
     Taking off into communications and digital marketing		                                                             By Mina Atia

 1
9
K0

     S
          pecializing in full-service              bringing both the digital and the tactile   professionals located in both Halifax and
          commercial printing, Rocket is           environment together,” he says. “They're    Fredericton. They value relationships
          more than just a print house. By         an extremely powerful marketing tool.”      and believe that brainstorming and
     acquiring Bounty Print in Halifax––with                                                   collaboration with like-minded
     over 40 years in business experience––        “So, we made a conscious decision to look   organizations benefit everyone.
     Fredericton’s Taylor Printing Group           at a rebrand: to drop ‘printing’ from our
     recognized that together they offer many      name and to become really more of an        “We really work in a collaborative
     other lesser-known services to their          overall communications company.”            environment with our clients to
     clients.                                                                                  determine what their objectives and their
                                                   Working with a Halifax agency, one of       desired outcomes are,” he says. “Then,
     “We started out 16 years ago here in          Rocket’s clients, the company’s new         from there, we try to build a campaign
     Fredericton as the first print start up in    branding developed from its working         that will help them achieve results.”
     our industry and in Atlantic Canada in        culture. The agency understood where
     over 25 years,” says Scott Williams, CEO      the amalgamation originated from, and       “We take our clients' ideas and turn them
     of Rocket. “A lot of it was controlled from   it visualized how the new company wants     into reality,” says Williams about Rocket’s
     Central Canada, so we wanted a company        to proceed into the future based on the     philosophy. “When it comes to their
     that was locally running and supported        merger of the two companies.                marketing and communications needs,
     the region, and that’s what started Taylor                                                we take a holistic approach.”
     Printing Group.”                              “Early on I wasn't totally enamoured with
                                                   the new name,” says Williams. “Now, I       The now-merged teams at Rocket are
     Having been pigeonholed as strictly           can't imagine not having it. The name       qualified and well versed in driving
     print shops, the companies realized they      has been received very well; it's still a   businesses forward. Leading with
     needed a rebrand to tell their new story.     professional brand but at the same time     experience and innovation, they’re
                                                   it's a lot of fun too.”                     capable of delivering a multitude of
     “When we acquired Bounty Print in                                                         integrated services such as large format
     Halifax, we really evolved and embraced       Rocket boasts the ‘in good company’         commercial installations, up-to-standard
     digital by seeing tremendous power in         feeling through its vast team of            finishing and fulfilment, direct mail for

     20                                            BUSINESS VOICE – APRIL 2021
PROFILE

client delivery, and more importantly,                                        what we're doing,” he says. “I think we've
multichannel marketing.                                                       done a pretty good job with that already
                                                                              as we make positive change and help our
“Our team is one of the beauties of                                           clients where they need it.”
working at Rocket, and they’re even more
important to us than our clients!” says                                       “And going forward as a company, we're
Williams.                                                                     going to be able to adjust and look at
                                                                              technology to help us with what's going
“I already knew that before the pandemic                                      on globally.”
started, and somehow they managed to
step up even more over the last 12 months          Our team is one of the     Dedicated to sustainability, Rocket is
in both locations. There's just a real             beauties of working at     certified through organizations such
can-do attitude from the front lines, sales                                   as Bullfrog, Two Sides and Rainforest
and administration right through to when
                                                   Rocket, and they’re even   Alliance (FSC® certification) to maintain
we ship a job at the back door.”                   more important to us       the company’s accountability to its
                                                   than our clients!”         environmental commitment.
Rocket’s new marketing and
communications enterprise is a pivot to            — Scott Williams,          The commitment is to preserve the
embrace digital and create a powerful              CEO, Rocket                environment and act responsibly when
multichannel marketing approach to                                            using the resources available, all of which
online audiences. Using a new software                                        is reflected in this video by Bullfrog.
for cross-media integration, Rocket
provides adaptable data for one-to-one                                        “We continue to build on our team, and
marketing. It offers solutions to help                                        we are looking to the future and planning
businesses create and manage campaigns                                        for what it's going to look like on the other
effectively.                                                                  side,” says Williams. “I'm excited for our
                                                                              future, and I'm excited about the industry
“We can make necessary adjustments,                                           that we're in.”■
react quickly and even be proactive about

CONTRIBUTED

21                                            BUSINESS VOICE – APRIL 2021
TRENDS

The real estate market in 2021
Canada’s red hot housing market becoming a ‘bonfire’

                                              of buyer desperation. Sellers hold the         Tactics for those looking to upsize
                                              cards and are delaying when they review        For those who already own a home, this
                                              offers, often several days after the initial   market is not as daunting. We recently
                                              list date.                                     had a client who sold their two-bedroom
                                                                                             condo and obtained $45,000 more than
                                              The goal is to get as many buyers              they were expecting. They had a lot more
                                              through the door as possible to create         equity than they imagined and used a
                                              the maximum amount of interest. At             portion of it to pay off some short-term
                                              which point, sellers often review ten or       debt like a line of credit or a car loan.
                                              more offers and select the one with the        This meant they were then able to get
                                              best terms and highest price. This is          approved for a higher mortgage than
                                              happening all across Canada, not just in       they thought possible. Their mortgage
                                              the HRM.                                       payment is now higher, but their overall
                                                                                             monthly debt payments have decreased.
                                              Low interest rates and low vacancy             You will have to find another home, but if
CHRIS PERKINS                                 A recent Reuters article commented             you negotiate a longer close on your sale
BROKER AND OWNER,                             on Canada’s red hot housing market             and restructure some of your short-term
HALIPAD REAL ESTATE INC.                      becoming a ‘bonfire’. A call by some           debt, it will give you the best opportunity
CHRISPERKINS@HALIPAD.COM                      to implement cooling measures fell on          to upgrade.
                                              deaf ears. Policymakers feel that due to
In the first quarter of 2020, the average     COVID-19, the economy is too fragile           What’s next?
sale price of a single-family home in         to increase interest rates. As the cost        More than 9,000 people moved to Nova
the Halifax Regional Municipality was         to borrow remains low, so do vacancy           Scotia in 2020. Unless we see a huge
$344,644. In 2021, at time of writing,        rates in the rental sector. The result         influx of inventory, we do not see the
that number has skyrocketed to more           is an increasing cost to rent which,           market changing anytime soon. New
than $475,000. This represents a 39.5 per     in turn, pushes more people towards            construction is not occurring anywhere
cent increase. The most significant jump      homeownership.                                 near fast enough to satisfy demand.
occurred from December to January                                                            We have clients who bid on a new build
where the average monthly sale price          Bully offers                                   two weeks ago and their close date is
increased from $426,705 to $468,548.          A bully offer is perhaps a buyer’s best        November. That is pretty much as quick
                                              tactic to obtaining a home in the current      as you’ll see at the moment. A home
Low inventory is not a new problem.           market. By waiting until the offer date        being built today won’t be ready until late
It was a challenge in March 2020 but,         selected by the seller, a buyer opens          in 2021 if not early 2022. So those looking
since then, the number of homes for           themselves to tremendous competition.          for accommodation in the meantime
sale has fallen by a further 72.8 per cent.   The purpose of a bully offer is to give the    are going to have to do so in the resale
Meanwhile, sales have increased by 18.1       seller an offer so compelling that they        market, where there’s not much choice
per cent year to date.                        must think long and hard about it. A           either. After vaccinations roll out and
                                              bird in the hand is better than two in the     Nova Scotia eventually opens its borders,
Buyer desperation                             bush. Offering something to the seller         the big question is: Will people leave, or
With numbers this bleak, you find a real      with minimal conditions and substantial        will we see an even greater number flock
estate market characterized by bidding        financial clout gives you the best             to our fantastic little province? We’re
wars, bully offers and an overall feeling     opportunity to get selected.                   certainly not going anywhere.

23                                            BUSINESS VOICE – APRIL 2021
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