MAXIMING MOVEMENT YOUR ENTIRE GYM, IN ONE SMALL FOOTPRINT - Presented by Jordan Barron & Nick Bolton - Rackcdn.com
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PRESENTING MAXIMING MOVEMENT YOUR ENTIRE GYM, IN ONE SMALL FOOTPRINT Presented by Jordan Barron & Nick Bolton
CONTENT Exerfly is changing the entire landscape of BEGINNING OF GREATNESS Beginning of greatness 3 fitness and strength Our Journey 4 training. Chasing Greatness 5 How Does Exerfly Work? 6 Engineered as an elite training solution, Exerfly was Flywheel Training VS Traditional Weight Training 7 With its implementation of Flywheel designed by athletes, for athletes. training and its market leading Benefits of Flywheel Training 8 motorised technology, Exerfly Exerfly: The Way of the Future 10 introduces a reliable and challenging The Science Behind Exerfly 14 method of strength training that Exerfly emerged in 2015 when How Exerfly Reinvented the Wheel 23 optimises performance, reduces risk of Nick Bolton, successful NZ athlete, injury, and pushes athletes further than decided to design an elite piece of Soon, Exerfly was gaining traction What makes Exerfly Different? 25 traditional equipment ever could. training equipment that achieved internationally, and decathlon Who is Exerfly For? 32 the best results, kept him injury World Record holder Kevin Mayer’s Exerfly Platform 47 Created for elite athletes wanting to truly free, and performed a step above coach reached out to order Exerfly the rest. Soon, Nick brought Jordan equipment, as did the Brisbane Exerfly Portable 57 reach peak level performance, Exerfly Barron on board to further advance Broncos. This set the trend in Europe Rack Mount 67 is the all-in-one training solution that the Exerfly vision, and together they and Australia, and soon, numerous is guaranteed to produce impressive Maintenance 74 worked hard to design a product other international athletes and results. For both strength training and that was virtually unbreakable. Thus, sports teams were getting in touch. Now, Exerfly is used all over the Eccentric Max 75 rehabilitation, Exerfly offers a superior, right from the beginning, Exerfly So, after years of testing and with globe by many high-performance In-built Sensor & Exerfly App 79 comprehensive training solution: as was designed to be a master in its many professional athletes in NZ sports teams, including the LA Customization 82 proven by the countless professional field, providing the best results for using Exerfly, the team decided Dodgers, the Wolverhampton athletes, sports teams, physios, and strength and conditioning training it was the right time to go global. Wanderers, the Olympic Canadian Pricing 83 elite strength and conditioning coaches and maximising performance. ski team, and many more worldwide. Splitit 84 who swear by us. Exerfly was launched internationally Community & Support 85 The Exerfly team worked with in the middle of Covid-19 – but the Now, we’re building a community Achieve Greatness 87 With one piece of equipment and one- many New Zealand strength and team wasn’t worried. With proven that supports, collaborates, and of-a-kind motorised technology, Exerfly conditioning coaches to perfect results and incredible success pushes each other for greatness. Accessories 88 the equipment’s design, and over among New Zealand’s most elite And we want you to join us. outperforms the rest, completely Meet the founders of Exerfly 94 the next five years, tested the athletes, Nick and Jordan knew We’ve put our heart, mind, and reimagining the future of strength 24/7 Support 95 equipment on many professional that the quality and versatility soul into our equipment, and we training. Your entire gym, in one NZ athletes and sports teams such of the product would ensure its want to share that with other Contact Details 95 compact footprint. as the All Blacks, the Black Caps, international success, no matter the athletes and sports teams who the Crusaders, and NZ Olympians. circumstances. And they were right. will love Exerfly as much as we do. 3
OUR JOURNEY CHASING GREATNESS 2015 2016 2017 In the first year of Exerfly, we built many In our second year, we made further In the third year of Exerfly, we introduced Here at Exerfly, our ethos is prototypes of the Exerfly Platform, refinements and enhancements to our the Rack Mount flywheel. We also continual improvement. each one improving on the last to equipment based on feedback from started development on the Eccentric create a product that could withstand athletes and coaches. Max using advanced motor technology the stresses athletes placed on it. to increase the eccentric load. We We created a stronger version of introduced many accessories, and We’re not ones to stand still, Our vision for Exerfly involves We tested the product with leading the Exerfly, and started development released the basic app prototype. Our because our goal is to change a fully integrated, all-in-one NZ athletes, Olympians, high jumpers, of sensor equipment. Other NZ customer base continued to grow, with the entire landscape of exercise training solution where our sprinters, shot putters, and sports organisations such as the Chiefs, French Olympian Kevin Mayer’s coach equipment, and we know the equipment, our athletes, our teams such as the All Blacks and the NZ Sports, NZ rowing, and other NZ reaching out to purchase an Exerfly. best way to do that is to keep app, and our community are Crusaders. Performance Organisations and rugby This set the trend in Europe, and we pushing forward. We are seamlessly connected. Our teams started using the Exerfly. continued to receive international constantly evolving, and are Exerfly app will allow coaches requests for our product. In NZ, we always coming up with fresh to send workouts to their clients also continued to see a boom in sales, ideas to ensure Exerfly continues and receive training data and with the Exerfly becoming a home gym to grow. We’re currently working stats in return; our athletes and solution and entering the household on some really exciting plans – coaches will stay connected market. one of which involves improving across the globe, collaborating our sensor technology to reflect with each other to maximise 2018 2019 2020 our growth as a brand. Soon, training and support; our you will be able to send tracked whole community progressing In our fourth year, we worked on In our fifth year, we introduced the Last year, we successfully launched workout data directly to your together on the journey to peak countless prototypes of the Exerfly current Exerfly Portable, as well as Exerfly globally. Although our launch coach, straight from the app performance and incredible Portable to create an Exerfly that was motorised options for the Portable occurred in the middle of the Covid-19 and the in-built sensor. results. light and strong. and Rack-Mount. We continued pandemic, our elite equipment spoke growing at a rapid rate, now catering for itself and exploded across the We continued work on our Motorised to most professional athletes and high globe. With the added benefits of We have some of the best We’re growing, technology, developing and testing the Motor prototype on the Exerfly performance sports teams in New Zealand. being portable enough to train from home, Exerfly was a huge success in athletes and sports teams in we’re moving, and Platform and Rack Mount. The the international market.Now we have the world using our equipment, we’re improving. Brisbane Broncos reached out to us clients all over the globe, including because they know it’s And we want you for equipment, setting a trend that boosted sales in Australia. the LA Dodgers, the Wolverhampton Wanderers, the Canadian Olympic unbeatable. They want the best to be part of the ski team, members of the Detroit equipment that will generate the Exerfly community. Pistons, numerous US and European Olympians, professional athletes, and best results, and that’s what many more across the globe. Exerfly is providing. 4 5
HOW DOES EXERFLY “The harder the FLYWHEEL TRAINING VS WORK? athlete works, the harder the TRADITIONAL WEIGHT TRAINING Exerfly uses Flywheel technology to push athletes to new heights. resistance.” Flywheel training differs to regular weight With Flywheel training, you’ll feel the resistance training in that the athlete uses force first to on the way up, and the way down. You use your Exerfly differs from conventional Eccentric movement occurs when a muscle accelerate a Flywheel, then to decelerate force to spin the wheel, then to slow down the resistance training in that lengthens while producing force – for the Flywheel for constant resistance. wheels momentum. This means that resistance instead of lifting a weight against example, while concentric force pulls a is constantly adapting to your force, rep by rep. gravity, the athlete uses force barbell up towards your shoulders in a bicep to accelerate and decelerate a curl, the eccentric force lowers it back down With traditional weights, the resistance never Flywheel. You use your muscles to your thighs. changes. Take for example a bicep curl. Typically, You pull the Flywheel, it pulls back. The harder you to spin the Flywheel, and the you pull a weight from your thigh to your pull, the harder the resistance. This means there momentum of the Flywheel Training the eccentric phase builds strength chest, and you feel resistance as the weight is is constant stimulation of the muscles, in both the pulls back. This means constant at all points and angles of the movements and coming up towards you. But on the way down, concentric and eccentric phase. With Exerfly’s resistance and stimulation optimises the effectiveness of the strength you’re no longer pulling against gravity, so it motorised technology, the athlete also has the through all phases of the training. By applying the inertia of the feels easier to lower the weight back to your option to add a further boost in the eccentric movement in both the concentric flywheel accumulated during the maximal- and eccentric phase of motion - effort concentric phase, Exerfly is able to thighs. This means that the athlete misses out phase, meaning an eccentric overload that the harder the athlete works, the generate eccentric overload for maximum on training the eccentric phase of movement. truly pushes the athlete past their normal limits. harder the resistance. resistance. Traditional Weights (resistance is only in concentric phase) EASY HARD EASY Flywheel Training (resistance is constant) HARD HARD HARD 6 7
Benefits of Flywheel Training ADAPTS TO INCREASING REHABILITATION SOMETHING FOR FATIGUE EVERYONE “Eccentric overload promotes muscle Exerfly can also be used for Because resistance is based directly rehabilitation and physiotherapy, as a Because it adapts to the individual turnover and allows you to get stronger on the force of the athlete, Exerfly needs of the athlete, Exerfly offers seamlessly adapts to increasing safe way to build muscle with less risk of injury or re-injury. something for everyone. at a faster rate. I can create a high fatigue. velocity concentric movement and then For injured athletes, Exerfly provides a Whether elite training or recovering Maintaining resistance proportionate reactive training solution that is easier from injury, Exerfly is perfect for any get loaded through the eccentric phase to the athlete’s performance, Exerfly on joints and reduces the risk of injury stage of strength training. – you can’t find that with anything other safely adjusts to the athlete at every from poor form. point of the workout. than a flywheel.” ANDRE MATTSON Strength & Conditioning Coach. Previous Strength & Conditioning Coach for the Charlotte Hornets, Seasonal Assistant Strength & Conditioning Coach DURABILITY UNLIMITED POSSIBILITIES MAXIMISING EFFICIENCY for the New York Knicks. Previous Performance Coach at Velocity Sports Designed to be virtually unbreakable, With Exerfly, the possibilities are The Exerfly saves time, saves space, Performance. all our equipment is built to last. In endless. With countless exercises and maximises performance. With its the last six years of business, we’ve able to be performed at a higher level compact design, Exerfly machines can never had a single Exerfly break – than traditional gym machines, Exerfly fit just about anywhere, meaning you probably because we put so much supports a huge range of motion can train right from the corner of your hard work and attention into carefully that includes horizontal, vertical, or lounge, without having to sit in traffic hand-crafting every single machine, diagonal movements in many different on the way to the gym. designed for the long term. In fact, combinations. we’re so confident in the high-quality The lack of bulky weights also means durability of our products, that we Every part of the exercise – the motion, you can quickly switch between offer a 2-year warranty and a 30-day direction, speed, and force are all exercises or athletes for team training. money back guarantee on all Exerfly dictated by the athlete. equipment. 8 9
EXERFLY: THE WAY OF THE FUTURE With Flywheel training scientifically proven time and time again to enhance Mimicking sports movements and providing constant resistance to Exerfly is the way performance, optimise movement, maximise performance, Exerfly is of the future, and generate powerful results, Exerfly able to vary resistance and speed has quickly been recognised by depending on the force applied by and we’re already here. Olympians, elite athletes, sports teams, the athlete. Studies show impressive and coaches as the way of the future. results, maximised athletic advantage, With safer technology and impressive and heightened performance, leaving results, Exerfly is a market leader. no doubt of Exerfly’s power and effect. “With the Exerfly, I can re-enact every punch I make in the ring, but with constant resistance. And that’s ALL-IN-ONE not something you can do with any SOLUTION other machine.” PERFORMANCE JOSEPH PARKER RESULTS Professional NZ Boxer and Heavyweight champion. Previously held the WBO heavyweight title from 2016 – 2018. Had multiple regional heavyweight championships including the WBO Oriental, Africa, and Oceania titles; as well SAFETY as the PABA, OPBF, and NZ titles. FOCUSED ADVANCED TECHNOLOGY 10 11
IMPRESSIVE ALL-IN-ONE RESULTS TRAINING SOLUTION Exerfly is completely +8.6% +30% +50% Incredibly versatile, results-driven, using Exerfly has something for scientifically proven Muscle Mass Force Eccentric everyone. methods to generate Power maximum results. Designed for versatility and flexibility, Exerfly caters to a wide range of An all-in-one training Suitable for all athletes, Building strength faster and more +51% +8.6% athletes and abilities. Its simple, sleek solution accommodating of all abilities effectively than traditional gym design means it can be used for an an endless range of equipment, Exerfly offers athletic Squattimg Quadriceps almost unlimited amount of exercises exercises benefits such as increased strength, Power Muscle with maximum resistance. muscle power, hypertrophy, and muscle type conversion. Because resistance is based on the input force of the athlete, Exerfly A recent study of Flywheel training equipment can adapt to suit any showed significant increase in muscle For more information on the scientific benefits of flywheel training, please skill level. From physiotherapy and mass among participants, with an visit our website: https://exerflysport.com/pages/what-is-flywheel-training rehabilitation, to commercial gyms, to Unlimited resistance Motorised Technology 8.6% increase in mass, a 30% high performing sports teams and elite exercises in one to take your workout increase in force, and a 50% increase athletes, Exerfly caters to every athlete, machine to the next level in concentric and eccentric power regardless of their journey. over 4 weeks. REHABILITATION Our motorised technology takes Another study investigating flywheel us another step above the crowd, training found that over a 4-week Scientific studies also provide strong enabling athletes to push past their period, participants increased their support for the use of Flywheel training normal limits in a safe and effective squatting power by 51%, and saw an in Physiotherapy and Rehabilitation, way. average quadriceps muscle gain of due to the reduced physical strain and 8.6%. pressure on the athlete. 12 13
THE SCIENCE Effect of Flywheel hamstring training programme on the occurrence and severity of BEHIND EXERFLY hamstring injuries in elite male soccer players. The results showed a reduced risk of hamstring strain injuries, with occurrences clearly lower in the flywheel training group (3/15) than in the control group (10/15). In addition, There are numerous Meta-study identifying the there were significant increases in “Eccentric overloading through studies supporting the effects of Flywheel training strength and speed in the flywheel Exerfly has been instrumental in my training group. benefits of Flywheel on multiple strength-related posterior chain development, meeting variables affecting athletic training for increased performance. Effects on sports participants the demands of my new sport, the muscle strength (Volleyball/Basketball) at risk Bobsleigh. Using the Exerfly just once or Flywheel training for a period of 4-24 and the prevention weeks shows statistically significant of patellar tendinopathy. twice a week, my deadlift from cycling and rehabilitation increases in all strength aspects. Adding a weekly eccentric overload to bobsleigh has gone from 220kg to of musculoskeltal The evidence is particularly strong for beneficial effects from flywheel squat training bout to a regular 300kg in a matter of weeks, and my trap basketball and volleyball exercise injuries - here is a brief training in the development of maximal routine enhances lower limb muscle bar from 260kg to 380kg.” synopsis of just a few. strength and power in trained younger power without triggering patellar individuals, and utilization of this tendon complaints. training modality in shorter more EDDIE DAWKINS intensive blocks. Analysis of Flywheel Meta-Analysis: Flywheel NZ track cyclist. Two time Olympian silver medallist, three time World Champion Training vs Traditional Track Cyclist, two time Commonwealth Games Champion, winning two silver training for injury prevention Effects of Strength Training medals and three bronze. and in musculoskeletal Resistance Training with Eccentric Overload on rehabilitation. Muscle Adaptation in Male Meta-analysis from compared outcomes between Flywheel Eccentric Study determined Flywheel training can Athletes. Overload training vs traditional weight be used for injury prevention, training The enhanced eccentric load training. The meta-analysis showed after a period of unloading, tendon an apparently led to a subtly faster gene significant superiority of Flywheel dmuscle rehabilitation, as part of post- expression pattern and induced a training over traditional weight training, operative rehabilitation, during late shift towards a faster muscle phenotype with better results in concentric stage sport specific rehabiltation as plus associated adaptations that and eccentric strength, power, well as for fall prevention and treatment make a muscle better suited for fast, hypertrophy, vertical jump height, and of sarcopenia among elderly. explosive movements. running speed, among other things. 14 15
CONTINUOUS MOTION CONSTANT TENSION Flywheel training provides a constant, The constant tension and emphasis in the eccentric phase of the exercise SAFETY smooth resistance for muscles throughout the entire range of adapts muscles for power and speed, and helps reduce the likelihood of movement of an exercise. The motion REHAB AND PHYSIO of pulling a flywheel is incredibly fluid injury. Exerfly mimics natural sports At Exerfly, we believe that and smooth, with no snap between the Exerfly’s reactive resistance training movements, meaning the athlete is prevention is key. That’s concentric and eccentric phases of methods make it perfect for use in less likely to injure themselves both on PRESERVE JOINT HEALTH AND PREVENT why we’ve engineered motion, meaning less risk of injury to rehab and physio, as athletes can and off the machine. INJURY the athlete. vary the resistance from rep to rep as a product with a strong needed. Its smooth motions make it Lower body eccentric training using the Exerfly can be performed with a harness. focus on safety and injury the ideal option for slowly rebuilding This reduces injury risk by distributing the load evenly across the shoulders and muscle according to the needs of the lower back throughout the movement, reducing strain commonly experienced by prevention that maximises the lower back in exercises such as weighted squats. individual user. effort and results. RECOVERY FROM INJURIES SELF-MANAGED RESISTANCE Exerfly’s carefully engineered design makes it the perfect tool for recovery. Users are able to manage their own Whether recovering from surgery, resistance load in a safe range of REDUCES RISK OF when atrophy and loss of muscle motion and determine their own force INJURY strength occurs rapidly, in early output, meaning the resistance is rehabilitation and strength training, based directly on the expended effort A recent study of flywheel training or in late-stage rehabilitation of of the athlete. This allows the athlete shows that adding a weekly eccentric musculoskeletal injuries, Flywheel to warm up at their own pace, then overload squat training to a regular training addresses both strength and slowly increase their effort while the basketball and volleyball exercise power and can be used in most stages machine adapts to their movements, routine enhanced lower limb muscle of rehabilitation. as opposed to conventional weight power without triggering patellar training with static loads unable to tendon complaints. Another study Studies show that Eccentric training adapt and respond to the athlete’s also showed that football players for injured tendons leads to a reduction needs. participating in eccentric overload in pain, decreased stiffness in the training just 1-2 times a week were tendon, increased neovascularization, significantly lower risk for hamstring enhanced neuroplasticity, and injuries. increased shielding of muscles. 16 17
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ADVANCED If you’re an elite athlete looking ‘‘The Exerfly has clear benefit in that it teaches TECHNOLOGY to gain the upper edge, you the body to absorb force. Everyone needs to need Exerfly. With motorised maintain their elasticity and tendon health to technology allowing you to prevent injury and collapsing into the ground, Equipped with an optional motor for an reach new levels unachievable which means everyone involved in any kind of additional boost in the eccentric phase, Exerfly allows the athlete to push past with traditional weights, Exerfly activity from walking to running will benefit from is a true game changer, their normal limits and reach new heights Exerfly and the force production-absorption in their strength and conditioning training. setting itself above the rest and models it allows.’’ allowing you to reach your goals The optional motor gives the athlete the option faster and more efficiently. ANDREW MACLENNAN to add an additional boost to the eccentric phase of motion, from anywhere between a 1% NZ Strength & Conditioning Coach. Worked with top NZ athletes and sports - 80% increase. This increases the resistance in teams, including Canterbury Crusaders Rugby Team, individual All Blacks, NZ Rowing, Canterbury Netball, NZ under 21’s Netball, NZ Women’s Hockey, a safe, yet impactful way that means the athlete NZ Cricket Academy, NZ Triathlon Academy, Olympic Swimmers & Cyclists, can experience an eccentric overload higher Champion Boxers, and many other high-profile individuals such as Olympian than they could physically produce on their Tom Walsh. own, for optimal results. Adding an eccentric overload boost increases the intensity of the resistance for a much more extreme experience. This contributes to quicker fatiguing, which in turn means greater gains. This advanced motorised technology is a game changer in the world of Flywheel training, setting Exerfly above the rest in elite gym equipment. 20 21
HOW “So many athletes who have dedicated their lives to EXERFLY training are burnt out with serious injuries after only a few years. From a coaching standpoint, it is very important REINVENTED to do your research and invest in good equipment – to better understand and participate in your sport. Using THE WHEEL the best equipment like the Exerfly means that training takes less time, is a lot safer and therefore the athletes can focus on other things as well.” BUILT FOR ATHLETES, MARCIN RUTKOWSKI BY ATHLETES Strength & Conditioning Coach, Crossfit Athlete. Exerfly is a game changer because first and foremost, it is a results-driven product designed as an elite market leader, engineered with a high-quality design that cuts no corners. 22 23
WHAT MAKES MOTORISED TECHNOLOGY EXERFLY But even more than that, understanding the power and effectiveness of Flywheel DIFFERENT? technology, Exerfly decided to go a step further by adding specially engineered motorised IN-BUILT SENSOR VERSATILE technology and sensors. While motorised technology Hugely versatile, Exerfly boasts Our all-in-one motorised This optional motor gives pushes the athlete to new levels a portable set-up that is easy to athletes the opportunity to of performance, the high-quality manoeuvre, making it the perfect training solution and take their workout even further, sensor technology tracks every fit for all spaces. Its simple design high-end sensor techno- adding an eccentric overload rep and sends it to the Exerfly also offers maximum efficiency, logy sets Exerfly apart that optimises resistance and app, meaning the athlete can meaning users can perform a increases athletic advantage. track their workout in real time. huge range of exercises in a from the rest. compact space. With its motorised technology, Exerfly is unique in the specifically sensor equipment, and high- engineered motor technology and level versatility, Exerfly has sensors used to enhance and track an redesigned the wheel as we athlete’s performance. know it. Effectively, it broke the boundaries of Flywheel With regular, unmotorised Flywheel technology and introduced training, the strength of resistance is unlimited athletic potential. variable based on the amount of effort being put into the movement. Encouraging an elite level of With the Eccentric Overload Boost performance from even the The harder the athlete pulls, the harder provided by the motor, by the time the average user, Exerfly invites the Flywheel pulls back. However, flywheel gets to the eccentric phase, users to push beyond their limits, without a motor, by the time the the speed has increased and takes to feel the power of the Flywheel Flywheel gets to the eccentric phase, significantly more strength to slow and take that step towards it is already losing speed and energy, down, meaning the athlete gets an becoming the best version of with the athlete’s resistance slowing it eccentric overload right through the themselves. down even more. whole eccentric phase. 24 25
VERSATILE MOTORISED TECHNOLOGY Exerfly is designed to be the all-in-one, multi-purpose solution that meets all Both the Exerfly Platform and the your fitness needs. Exerfly Rack Mount can be fitted with a motor that provides a boost in the The Exerfly Platform with the added eccentric phase of a movement. The bench press and squat harness allows Eccentric Max motor utilizes smart an extensive range of exercises, electric motor technology that allows including bicep curls, lunges, squats, the athlete to select their desired chest presses, weighted hip thrusts, eccentric overload through the app, and many more. and enjoy the added resistance during the workout. The Exerfly Portable offers the ultimate flexibility, with the stable platform The motor is used to provide more allowing standing exercises like squats energy to the flywheel speed in the and lunges, while the top can also eccentric phase of a movement. The ADJUSTABLE PLATES be easily detached and fixed to any PORTABILITY energy boosted to the flywheel in the eccentric phase is based on how Exerfly equipment is unique in its vertical structure for more upper body The Exerfly equipment is designed much energy the user produces in ability to add up to 7 Flywheel plates at and rotational exercises. With Exerfly with portability in mind to make it the concentric phase for each rep; 0.1 inertia for a huge amount of force. equipment, you can still perform the accessible for every user, unlike other however, you can select from 1-80% No other flywheel training competitors exercises you know, but now, you can gain better outcomes for strength, solid gym equipment that is almost energy boost in the Exerfly App and the can offer this level of force, making us SENSOR TECHNOLOGY impossible to move. motor will apply that energy boost in market leaders in the Flywheel training power & speed. the form of extra speed to the flywheel industry. Exerfly equipment also includes Exerfly equipment fits in wherever it in the eccentric phase. advanced sensor technology to needs to – light and portable enough The Eccentric Max feature of the monitor the athlete’s performance in to move around, it can fit into small motorised Exerfly lets the athlete real time. corners of your home or garage, select increased resistance and or small gym rooms where other speed during the eccentric phase of Unlike traditional weights, the Exerfly equipment can’t. a movement to increase intensity even app gives you useful feedback on further and maximise results. your performance to measure your The Exerfly Portable is even more progress, providing statistics for reach lightweight, yet is just as strong and rep on energy, speed, force, time, durable as all Exerfly products. The power, and much more. portability of Exerfly only compliments the versatility of the equipment, making The app also controls the optional both the workouts and the product motor to give a percentage boost to adaptable to your needs. the eccentric phase of an exercise. 26 27
BUILDING OUR STRATEGY NO RISK, HASSLE FREE LONG-TERM Here at Exerfly, we believe We also offer a no risk, hassle free purchase. This means that that community is key. We put with every single purchase, you’ve got a 30-day money-back RELATIONSHIPS our customers first in every guarantee if you’re not completely satisfied with your equipment. way – which is why we’ve At Exerfly, the most developed a unique digital We also offer a 2-year warranty on all our products should important thing to marketing strategy that aims anything go wrong - although our high-quality products are so us is starting the to reduce costs for clients. virtually unbreakable that we’ve never had any sent back. Not relationship with even once. athletes and coaches. We care more about connecting with our clients and connecting our clients Our primary goal is to build with each other, so that’s long-term relationships with what we’ve focused on. EXERFLY OUR EXERFLY athletes around the globe. MANUFACTURER IN COMMUNITY We’ve put our blood, sweat, CHRISTCHURCH, NZ By cutting out third-parties and tears into Exerfly to and retailers, customers deal create an elite product that directly with us for a more generates the best possible personalised experience – results, and we want to share because we care, and we that with the world. want you to have the best EXERFLY YOU possible experience. WEBSITE We’re confident in our product, and we know you will achieve impressive results, have fun, and love the equipment as much as we do. ATHLETES COACHES 28 29
Exerfly has re-engineered exercise equipment by implementing high-end technology to create an all-in-one training solution – a solution that pushes you further than you ever thought you could go, assists you as you do it, tracks your results, and Unlike traditional “I love meeting other professionals all over the world who are just as excited provides feedback on your performance, all in one piece of incredibly versatile equipment. weights and as I am to be a part of the Exerfly gym equipment, experience. It’s exciting to innovate, Exerfly breaks explore, and discover new capabilities Unlike traditional weights and gym equipment, down the barrier of the product, and of myself.” Exerfly breaks down the barrier between man and machine. Forgetting the traditional way of between man PATE YOUNG exercising with static weights and unresponsive and machine. Fitness Coach & CEO of Gladiator. Clients include chiros, Physiotherapists, equipment, Exerfly provides an integrated platform LMT’s, and other fitness professionals. Known for balancing the body and that responds directly to the individual athlete’s working in cumulative care with body workers and physicians using a holistic approach, increasing neural activity to skeletal muscle. needs by adapting to their effort and performance, and tailoring the resistance to support and challenge the athlete as they work. 30 31
WHO IS EXERFLY FOR? Though each Exerfly SPORTS TEAMS COMMERCIAL GYMS “The biggest benefit of the Exerfly is the product emphasises Mimicking sports move- different strengths, all are ments and enhancing Ideal for private training constant resistance and the reduced carefully engineered for performance through ec- sessions, specialised pressure on the body. Whatever you give, centric training, Exerfly is workouts, or group fitness excellence, designed with expert advice and tested the perfect option for sports classes, Exerfly will it gives back to you. It’s also very portable, teams wanting to optimise transform your gym into on professional athletes. their training. Exerfly is an elite training ground. so you can take it with you anywhere you already used by countless Because of its ability to professional sports teams Become a market leader in an exploding field of go, all over the world. It’s just this incredible adapt to its user, Exerfly all over the globe, including professional training piece of equipment that can really do the LA Dodgers, the All equipment. can be customised for anything and everything.” Blacks, the Wolverhampton each indvidual’s needs. Wanderers, the Crusaders, This means it can be used and many more. by anyone and everyone, JOSEPH PARKER regardless of skill level. ATHLETES & PHYSIO & REHAB Professional NZ Boxer and Heavyweight champion. Previously held the Whether that be sports STRENGTH AND WBO heavyweight title from 2016 – 2018. Multiple regional heavyweight teams, professional CONDITIONING Its impressive safety features championships including the WBO Oriental, Africa, and Oceania titles; athletes, physiotherapists, COACHES and smooth movements as well as the PABA, OPBF, and NZ titles. rehabilitation centres, make Exerfly perfect for Used by Olympians such as rebuilding strength without commercial gyms, or Tom Walsh and Kevin Mayer, aggravating previous personal trainers, the Exerfly is the tool needed injuries. Proven to reduce Exerfly has a product for to push high-performing risk of injury or re-injury and everyone. athletes to new levels. With preserve joint health, Exerfly motorised technology and aids rehabilitation and in-built sensor technology, recovery in a safer, more Exerfly takes athletes to efficient way. new heights and monitors progress and results in real time. 32 33
TAKE IT ON THE GO TRAIN MULTIPLE ATHLETES SIMULTANEOUSLY More and more, it has become increasingly essential for professional Because Exerfly seamlessly adapts sports teams to travel with their own to each player’s needs, it allows for a quick and efficient turnover between SPORTS TEAMS equipment, eliminating the risk of being unable to train due to unforeseen players. With no heavy weights to circumstances or inability to access swap between athletes, Exerfly is equipment in certain destinations. perfect for group training and getting Exerfly is the all-in-one PROFESSIONAL SPORTS Moving from hotel to hotel can be through multiple workouts in the most training solution for TEAMS disorienting and unstable for players – efficient time. travelling sports teams Exerfly has been used by an impressive range of professional sports teams but having a consistent, familiar, elite that need elite equipment worldwide, including the All Blacks, the LA Dodgers, the Detroit Pistons, the training equipment available means Exerfly provides optimal resistance on the move. Wolverhampton Wanderers, the Brisbane Broncos, and many more high- teams can rest assured knowing to each player in quick succession, performance teams. their training won’t be compromised. without any lag or excessive wait Exerfly allows sports teams to bring times between uses. Additionally, with Used by the LA Dodgers for training Targeting eccentric over concentric training with its emphasis on power, their entire gym when they travel for an the motorised technology and rack while they travel during peak baseball uncomplicated, stress-free portable mount, teams can add extra resistance explosiveness, and strength conditioning, Exerfly technology mimics natural season, Exerfly is perfect for sports movements in a way that conventional weight training can’t. training solution. and movements for an even quicker professional sports teams needing workout that still achieves maximum consistent, elite training no matter results. Or, teams can set up multiple stations for multiple exercises – with where they go. Its market leading Exerfly, the possibilities are endless. motorised technology gives Exerfly athletes the upper edge in their sport, maximising performance and optimising results. A SAMPLE OF OUR CLIENTS: For the Black Caps, the NZ National Cricket Team, the Exerfly was a real problem-solver when travelling internationally, as it meant the team could be confident that familiar, elite training equipment would be available to them no matter their destination. 34 35
“It’s especially useful for training fast bowlers. With the Exerfly, we are able to train in the sagittal plane and eccentrically overload “With the high demands of flying around parts of the bowling action that is not possible the world and being limited for facilities and with any other machine.” equipment, the Portable Exerfly has given us the ability to keep loading and improving the physical attributes with many different exercise ROSS DEWAR options. Using the Exerfly while touring, we’ve Head Strength and Conditioning Coach at Worcester Cricket Club and co- founder of Cricket Strength found strength gains have been maintained or improved and resilience has continued.” CHRIS DONALDSON “The boys are finding it a real challenge, Two-time NZ Olympic Sprinter. Current strength and conditioning coach for NZ National Cricket Team, the Black Caps. Strength and conditioning coach of IPL and we are seeing signs of the transfer franchise Kolkata Knight Riders. on the field which is great.” BLAIR MILLS All Blacks Sevens Rugby Strength and Conditioning Coach, Chiefs Rugby Senior Strength and Conditioning Coach 36 37
TRAIN FROM HOME Due to its easy set-up, portability, and manoeuvrability, Exerfly is also perfect ATHLETES & for home-use, saving the athlete the time and hassle of going to expensive STRENGTH AND gyms or buying numerous amounts of home gym equipment. Offering a CONDITIONING huge range of exercises, versatility, and varying resistance levels all in one machine, Exerfly is the perfect addition COACHES to the home for athletes wanting elite training equipment and incredible results. Athletes all over the world are choosing to invest in themselves and strive for maximum performance. They’re choosing Exerfly. PROFESSIONAL ATHLETES MAXIMUM TRAVEL WITH EASE PERFORMANCE Exerfly also boasts an impressive resume of professional athletes all over Exerfly is the perfect solution for Exerfly’s motorised technology the globe that have chosen to invest in athletes on the road with limited gym offers athletes an optional boost in themselves and train with Exerfly. Used access, as it can be easily packed up the eccentric phase of motion, so by Olympian and Decathlon World and transported with minimal effort. that athletes can achieve eccentric Champion Kevin Mayer, Olympic silver- This means travelling athletes can overloading safely. This means medallist Tom Walsh, professional NZ carry their gym on the road in the athletes can push themselves to levels boxer Joseph Parker, and many more most efficient way, saving space and they otherwise would not have been professional athletes and champions, optimising efficiency. Athletes can also able to achieve and reach maximum Exerfly’s unique motorised-technology take the Portable with them to the gym performance. Exerfly is perfect for makes it an elite competitor on the to train – just like Joseph Parker does, athletes wanting to take their training global stage. Athletes from all over the taking the Exerfly to the boxing gym to the next level, and achieve peak world are using Exerfly for its high- to maximise his workout with an elite, performance and results that translate quality design and impressive results. portable gym. onto the field. 38 39
COMMERCIAL GYMS “Using the squatting motion on the Exerfly mimics Become a market leading gym with elite training the experience of a sprinter coming out of the equipment, an early block. The Exerfly allows athletes to master their first adopter in an industry that step, by facilitating mimicry at the highest level.” is rocketing to new heights. WILL COLLINS BECOME AN ELITE GYM World Class Sprint Coach, Professional Speed/Biomechanics Specialist, Commercial Gyms are also extra revenue and value for Founder of Fast University. Trained Tiffany Townsend, world’s fastest high recognising the huge potential of commercial gyms, increasing profits schooler 2007; Hezikiah Jones, world fastest 200m at 14 years old 2014 and Exerfly and the unlimited possibilities and marketability across the board. many more. Currently coaching 3 athletes rated US TOP 10 in the 60m and 200m. it offers in a commercial landscape. Exerfly is the easiest way to take your gym to the next level, marketing to - Group fitness classes SAVE SPACE AND elite athletes for a specialised training MAXIMISE EFFICIENCY - Private training sessions experience. Providing equipment ‘‘It has been working incredibly well, exercises used by professional athletes and Because of its sleek, simple, and - Rent by the hour are endless - limited by imagination only.’’ sports teams gives you the upper multi-purpose design, Exerfly is an edge over regular gyms, giving you incredibly effective way to make GROUP CLASSES JEREMY MCCOLL the push you need to stand out from the most of small spaces, rooms, Because there’s no large weights to the crowd. or corners where large and bulky move around and resistance is based Athletics NZ Pole Vault Coach. Coached multiple Pole Vault champions to success, including Eliza McCartney, who won bronze at the Rio 2016 Olympic equipment often can’t fit. Exerfly’s on the strength of the individual Games. small and versatile design saves athlete, Exerfly is perfect for group RENT BY THE HOUR space without compromising fitness classes. With little to no Highly sought after in the field of efficiency, meaning so much can be transfer time between users and no fitness, Exerfly machines could also achieved in such a compact footprint. need to stop and adjust the weights be rented out by the hour to personal Place the Exerfly in a small, unused every few minutes, athletes can swap trainers or clients for private training corner of your gym and convert the between machines and exercises sessions. For $80 - $100 NZD per space into an elite workout zone for much faster and more efficiently than half hour, Exerfly is a great source of maximum efficiency. with regular weights. 40 41
ADAPTIVE RESISTANCE REHABILITATION AFTER FOR RECOVERY INJURY With Exerfly flywheel training, Because of its low-impact nature, resistance is based on the inertia of Exerfly training can effectively aid PHYSIO & the flywheel and the input force of the rehabilitation after injury. A crucial part athlete’s expended effort. This means of Anterior Cruciate Ligament (ACL) REHAB the machine adapts to the needs and rehabilitation focuses on knee control capabilities of the individual athlete, and landing form, which is best rebuilt whether that be intense, intermediate, through eccentric training. By applying Reactive and or recovery. As a reactive and resistance throughout the entire responsive piece of equipment, Exerfly range of movement, the muscle gains “My clients also really enjoy connecting in new responsive, Exerfly offers a better form of recovery than strength through this entire range as ways with the eccentric overload. I train a lot of offers a tailored static, conventional weights that do not well, allowing for more force without stability strength, and the Exerfly does such a great recovery far more adapt to the individual’s performance. the heavy weight and stress. For It allows the athlete to ease into the upper body injuries, for example arm job of teaching a person not to produce more forgiving than static exercise at their own pace, lessening or injuries, attachments such as the squat power than they can control, while simultaneously weights. challenging the resistance as needed. harness can be attached so the athlete is not totally restricted by their inability increasing strength and power.” to hold heavy weights. PRESERVE JOINT HEALTH PATE YOUNG AND PREVENT INJURY CLIENT RECOVERY Fitness Coach & CEO of Gladiator. Clients include chiros, Physiotherapists, Lower body eccentric training using The Exerfly is also mobile enough to be LMT’s, and other fitness professionals. Known for balancing the body and the Exerfly can be performed with a used for client visits when needed, or working in cumulative care with body workers and physicians using a holistic harness. This reduces injury risk by rented out to clients for set periods of approach, increasing neural activity to skeletal muscle. distributing the load evenly across the time to aid with recovery. Customised shoulders and lower back throughout exercise recovery plans specifically for the movement, reducing strain Exerfly could also be given to clients, commonly experienced by the lower with the data from the workout used back in exercises such as weighted to track performance and monitor squats. progress. Because it is such a versatile, multi-use piece of equipment, it can be used for an extensive range of injuries SPACE EFFICIENT and recovery plans. The compact size of the Exerfly also means it is ideal for office or home use, eliminating the need for gyms or large training spaces in the workplace. It is portable and easily manoeuvrable, fitting neatly into small office spaces without compromising on value. 42 43
COST EFFECTIVE “The Exerfly is a fantastic piece of kit which has allowed us to load our players above what we would be able to in conventional weightlifting With only a one-off initial purchase cost, exercises, where our tall players do not all feel Exerfly offers unlimited potential, unlimited comfortable in heavy squats and deadlifts. results, and unlimited personal gain from Exerfly is an incredibly Furthermore, in a sport that has a high component investing in your own future. cost-effective solution, saving you time of eccentric work through jump landings and rapid and money while decelerations, the Exerfly has meant we can really maximizing results. target improvements in our eccentric strength. Highly recommended piece of equipment.” Exerfly offers solutions across Exerfly’s small and sleek Our Exerfly app is totally free, so DANIEL LAVIPOUR the board. In addition to design saves space wherever you can stay up to date on all Physical Performance Coach at The Football Association in London. Previously its versatility in the athletic it is installed, meaning you can your statistics and easily track worked for High Performance Sport New Zealand, the British Olympic landscape, it is also an incredibly install the platform right in your your progress without having Association, the English Institute of Sport, the FA and multiple national cost-effective solution. With own home or office without it to pay exorbitant fees. It’s sporting organisations. Coached multiple elite athletes to Olympic and World only a one-off initial purchase getting in the way, or even tuck important to us that our Exerfly Championship gold medals. cost and no need to source the Exerfly Portable into a small community has free access further equipment, receive corner of the closet between to the most amount of data unlimited potential, unlimited uses. With Exerfly, you can possible, in order to achieve the results, and unlimited personal save space, save time, and best results and have the best gain from investing in your own save money and effort on daily experience. future. gym visits with a highly efficient piece of equipment that brings elite training direct to you. 44 45
EXERFLY EQUIPMENT PLATFORM The Exerfly Platform is a stable, multi-use flywheel training platform built for everything from heavy duty workouts to rehabilitation. Versatile and efficient, the Platform allows users to perform an endless range Exerfly has something of exercises in a compact space. From elite athletes and sports teams for everyone. to rehabilitation clients, the Exerfly Platform is truly an all-round, one stop solution. In line with the versatility The Platform also includes an optional motor that can provide an Exerfly is so proud of, there extra boost to the eccentric phase of an exercise, taking the athlete to new heights otherwise unachievable with traditional weights. The are several Exerfly products in-built sensor tracks progress and monitors athletic performance in to choose from, each with real time, sending your rep-by-rep data straight to the Exerfly app for effortless accountability. different strengths and emphases. Each product has been designed with expert advice, tested on professional athletes, and engineered to exceed the high standards we set for ourselves. 46 47
HOW BIG IS THE PLATFORM? WHAT FLYWHEELS ARE The Exerfly Platform, although our AVAILABLE? biggest piece of equipment, still measures only 1300 x 1050mm (51” - 0.1 kg.m2 x 41”) at its widest point, and only - 0.05 kg.m2 310mm (12”) high. Featuring a heavy- - 0.025 kg.m2 duty, non-slip surface, it is made out – 0.01kg.m2 of 3mm aluminium with a protective powder coating, and weighs only 45kg The Exerfly can take a huge 0.7kg m2, /100lbs. or 7 large flywheels, which is really pushing the limits. The flywheels are With wheels on one side for easy attached via a quick release screw P L AT F O R M rolling, the Platform is portable, easy to cap, making changing flywheels quick move around, and can be stacked and and easy. stored away when not needed. WHAT ACCESSORIES DOES IT COME WITH? The Exerfly Platform comes with two E X E R F LY ropes, giving it extra range of motion and making it perfect for the bench press or for hip thrusts. The rope guide can also be attached to train horizontal movements. The Platform Bench fixes to the Exerfly Platform to allow for a more diverse range of exercises such as the bench HOW MUCH FORCE CAN IT press or hip thrusts. The bench can tilt WITHSTAND? to 90 degrees, and enables the use of a second rope. It also includes a The Exerfly Platform is virtually removable seat for incline or upright unbreakable, designed to withstand exercises. huge amounts of force. It is incredibly durable, and over the last 6 years of The foot block enables users to do manufacturing, we’ve never had an lateral leg exercises for those sports Exerfly break – probably due to the which require change of direction. It extreme care and attention we use to is also useful for glute activation and handcraft each piece of equipment. elevation of the foot for calf raises. 48 49
HOW MANY INTERIOR EXTERIOR EXERCISES CAN IT FACILITATE? The Exerfly Platform has been carefully The Platform’s sleek, simple design engineered with high-quality materials was carefully chosen to reflect the The Exerfly Platform allows users to to ensure the best results. Using steel ease and simplicity of the product perform an almost unlimited range shafts to ensure long lasting use, the itself. of exercises, all in a compact space. Platform also features super smooth Adding the optional Platform Bench hybrid ceramic bearings ensuring The flat platform comes with a non-slip and/or Foot Block only introduces a friction is reduced so the athlete can surface over powder coated aluminium wider range of exercises, including achieve maximum speed and response to accommodate an enormous range bench presses, Bulgarian squats, hip every workout. of exercises, with no set limitations or thrusts, leg raises, and much more. restrictions on what the athlete can or Additionally, the Exerfly Platform cannot do. With small wheels on one allows you to perform heavy and fast side, the Platform is easy to move and ‘‘My eccentric strength has always been exercises for strength and power, with no delay or snapback going from the stack – simply lift on one side and roll it where it needs to go. a weakness. Since using the Exerfly it has concentric to the eccentric phase of motion. filled that gap in my training and my strength levels have increased greatly.’’ JACKO GILL NZ Shot Put champion. Gold Medal in Shotput at the Oceania Area SQUAT HARNESS Championships 2019, Gold Medal in Shotput at the Oceania Area Championships 2014, Gold Medal in Shotput at World Junior Championships 2012, Gold Medal in Shotput at World Junior Championships 2010. PL ATFORM BENCH ROPE GUIDE FLY WHEEL PL ATFORM WHEEL S FOR E ASY TR ANSPORT 50 51
BENEFITS OF THE EXERFLY PLATFORM SPORTS TEAMS ATHLETES & STRENGTH AND CONDITIONING Elite training with motorised COACHES technology that pushes athletes further than they could ever achieve Train from home or from the office with static weights. with the Exerfly Platform, bringing your entire elite gym into the comfort “An immense number of exercises can be done on the Exerfly at home. Manage multiple athletes in one P L AT F O R M of your own home, office, or garage, workout without the hassle of without paying for expensive gym changing weights or adjusting the memberships. This gives the individual the space and privacy to do their workout from machine. Send workouts from coach to athlete, Totally versatile training with unlimited exercises, limited only meaning coaches can create specially the comfort of their own home.” tailored exercise plans for athletes, by your imagination. A multipurpose specifically designed for the Exerfly machine adjustable for each individual. Platform. ANDREW MACLENNAN E X E R F LY Achieve peak performance with Receive data via the inbuilt sensor, Strength & Conditioning Coach. Worked with top NZ athletes and sports teams, technologically advanced equipment allowing for real-time tracking of including Canterbury Crusaders Rugby Team, individual All Blacks, NZ Rowing, that will push your players above the performance and progress. This can Canterbury Netball, NZ under 21’s Netball, NZ Women’s Hockey, NZ Cricket rest with higher loads and higher then be sent to coaches for monitoring. Academy, NZ Triathlon Academy, Olympic Swimmers & Cyclists, Champion resistance. Boxers, and many other high-profile individuals such as Tom Walsh. Elite level equipment that is readily Save time and hassle by sending accessible to athletes no matter the workouts directly to your players and circumstances, allowing them to reach receiving their workout data in real peak performance. time from the app. Perfect if players can’t travel to train. Save time and money on travelling to expensive gyms or sourcing large Recover faster from injuries with an amounts of home gym equipment. adaptive machine that takes the stress off your joints and lowers the risk of injury and re-injury. 52 53
BENEFITS OF THE EXERFLY PACKAGES PLATFORM All our packages are fully customisable, because we know that every client is different and has unique needs based on their unique goals. Check out our website or get in touch with us today for more information on customising your order. asasd COMMERCIAL GYMS PHYSIO & REHAB STARTER PACKAGE INTERMEDIATE PACKAGE ADVANCED PACKAGE INCLUDES: INCLUDES: INCLUDES: Market yourself as an elite gym with No need to buy lots of equipment for high-performance equipment used by each individual client, as the Platform professional sports teams, athletes, is versatile and multi purposed, perfect 1 x Exerfly Platform 1 x Exerfly Platform 1 x Exerfly Platform P L AT F O R M P L AT F O R M and strength and conditioning for an extensive range of exercises. 2 x Squat Harness 2 x Squat Harness 2 x Squat Harness coaches. 2 x Large Flywheels 3 x Large Flywheels 3 x Large Flywheels 1 x Medium Flywheel 1 x Medium Flywheel 1 x Medium Flywheel Rent it out for extra revenue to Safer for recovering athletes and old 1 x Small Flywheel 1 x Small Flywheel 1 x Small Flywheel clients, personal trainers, or coaches injuries, as resistance is responsive to 2 x Rope Clamps 2 x RopeClamps 2 x Rope Clamps for private training sessions. the performance of the athlete. Ideal 2 x Stirrup Handles 2 x StirrupHandles 2 x Stirrup Handles for rehabilitation. 1 x Long Bar 1 x LongBar 1 x Long Bar E X E R F LY E X E R F LY Save space and maximise efficiency 1 x Short Bar 1 x Short Bar 1 x Short Bar with the Platform a sleek, compact 1 x Sensor + App 1 x Sensor + App 1 x Sensor + App design that easily fits into small spaces. Fits into small spaces meaning you 1 x Rope Guide 1 x Exerfly Bench 1 x Exerfly Bench can set up the Platform in your office 1 x Squat Belt 1 x Foot Block 1 x Foot Block or workspace without the need to rent Perfect for group fitness classes, Flywheel holder 1 x Rope Guide out a gym or workout space. 1 x Rope Guide easily switching between users and 1 x Squat Belt 1 x Squat Belt exercises with no need for long wait Flywheel holder Flywheel holder times switching or adjusting weights. PLATFORM SIZE: 1 x Eccentric Max Motor add-on. 1300mm x 1050mm (51’’ x 41’’), BENCH SIZE: Top is 1200mm x 950mm (47’’ x 37’’). 1100mm (43’’) x 520mm (20’’) x SIZE: Height is 310mm (12’’) 260mm (10’’) 1300mm x 1050mm (51’’ x 41’’), MATERIALS: MATERIALS: Top is 1200mm x 950mm (47’’ x 37’’). Made from Aluminum and steel. Height is 310mm (12’’) Made from Aluminum and steel. From $8,351 MATERIALS: Includes free shipping From $7,199 Made from Aluminum and steel. Includes free shipping From $11,951 54 55 Includes free shipping
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