Master in Design Through New Materials - Elisava
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Master in Design Through New Materials
MASTER IN Direction Presentation
DESIGN THROUGH
NEW MATERIALS LAURA CLÈRIES Could materials define the way our future
Laura has both creative and scientif- is built? Understanding new materials in
Start date ic backgrounds: she obtained her BA order to create new opportunities.
September in Physical Chemistry and her PhD in
Materials Science from the University Everything around us are materials.
ECTS Credits of Barcelona and then pursued degree Materials are now at the core of inno-
60 studies in Industrial Design. Laura has vation, generating impact not only in
worked internationally as designer in industry, but on society and even cultural
Language main design companies (Zara Home) and values. Materials are no longer defined
English design studios, and as researcher for at the end of the design process, but are
main forecasting publications and think part of the early design development.
Qualification tanks (Pantone Colour Planner, WGSN). Moreover, consumers pay more attention
Master’s Degree in Design through to the materials they surround them-
New Materials, degree awarded As materials innovation consultant, she selves with, they are far more literate and
by Universitat de Vic – Universitat has worked for Eurecat electronic textiles interested in materials innovation than
Central de Catalunya (UVic-UCC). division, for the architects of Jean Paul before. Materials-driven innovation allows
Gaultier’s headquarters, and she has for new industries being developed, more
Schedule curated exhibitions related to materials sustainable solutions found, and more
Tuesdays, Thursdays and Fridays, innovation and forecasting (Materfad creative design processes put into place.
from 5 pm to 9.15 pm. —extile area— and ‘Materiality’).
In this context, the Master in Design
Where Her present research work focuses on through New Materials aims to generate
The Master is carried out at futures research methodologies, as a new breed of ‘materials design special-
Elisava and some workshops in well as in materials innovation. She is ists’ in transdisciplinary fields, providing a
other distributed places. currently professor at Elisava School of working knowledge and active mastery of
Design and Engineering and Head of new materials as agents in innovation.
Field trip Elisava Research.
One Materials Exploration field trip It joins rigorous and applied university
to a European city is carried out knowledge in design through materials
during the Master (depending on Aimed at (Elisava) with industrial materials innova-
the overall health situation). Travel tion (materials innovation hub and library),
and location expenses are not • Professionals from the design and it is held in Barcelona, home of social
included in the enrollment fees. sphere: product design, industrial and technological innovation. With an in-
design, automotive design, textile ternational spirit, the programme includes
design, activewear. one European Materials Exploration field
• Engineers and architects. trip at a selected city, up-to-date insights
• Marketing and forecasting profes- from relevant international materials-driven
sionals in search for specialization in design experts, and a network of leading
their sector. materials-related innovation hubs and
• Professionals and entrepreneurs who industries.
want to seize the opportunity to inno-
vate through materials. The contents and methodology of the
course allow to experience both theory
of materials and hands-on workshops;
to envision innovation from research to
industry, from speculative to applied pro-
jects, and to adopt a scientific, creative
and multidisciplinary attitude on the field.
The professional orientation of the master
allows textile designers, product design-
ers, engineers, architects or interior de-
signers to produce a Final Master Project
—on an entrepreneurial basis or for an
industrial partner— that results in a new
material, a new product collection, or a
new architectural project with focus on
materials, sustainability,innovation, crea-
tivity and near-future inspired solutions.
ELISAVA — 2Course aims Material selection thus becomes a driving Competences
catalyst and epicenter in the innovation
This Master’s course aims: wave —a front-end claimstake upon The master course is structured for stu-
• To generate a new breed of ‘materi- which all other differentiations, includ- dents to acquire, develop and exercise
als design specialist’ professionals in ing brand aesthetics, business models, and specific abilities and competenc-
transdisciplinary fields. sourcing and craft to industry processes es, which cumulatively encompass the
• To train professionals on new creative are rooted in the effort of creating new necessary skill-set to design, develop,
ways of making and communicating. circular economies of scope and scale. optimize and efficiently communicate a
• To prepare professionals for the new project in terms of both materials-driven
opportunities arising from the consoli- From a consumer’s perspective, materials innovation, process based production
dation of materials and related technol- are languages of communication, where and design solutions.
ogies as innovation boosters. form, colour and texture of products
• To train professionals in the develop- merge with sensorial appeal, and philo- At the end of the course, the student will:
ment of projects with social, environ- sophical beliefs, providing both a tangible • Be able to analyse future socio-cultural
mental and technological concerns. and intangible experience. scenarios and contextualise new mate-
rials in a global context.
The world of materials has multidisci- • Be able to select and apply materi-
Rationale behind plinary character, involving transversal als, technologies and manufacturing
knowledge and practices, transcending processes in design and the specific
The evolution of mankind has been geography and fusing the technologi- nature of the development processes.
intimately tied to the development in cal with the creative and the historical • Acquire the skills for the ideation of
materials: from concrete and the newly through interaction. applications of new materials.
built skyscrapers transforming the face • Be able to evaluate sustainability
and social life of cities, to plastics and The future of industry will thrive and be aspects and environmental impact of
synthetic colours allowing for the birth heavily dependent on materials —skilled materials for industry application.
of pop culture. professionals, defined by those who • Be able to experiment with new mate-
understand the importance of materials - rials and related technologies in order
Material-wise we are currently at a driven innovation and design. to produce new material applications,
turning point in history. The growing di- new material developments or new
chotomy between an explosive potential material languages.
in materials and technological advance-
ments pushing incremental and disrup-
Admission • Be able to generate families of
colour and trim as well as materi-
tive innovations on the one hand, and a requirements als languages applied to brand and
compression of natural resources and market placement.
its consequential growing environmental • Applicants: BA degree in design, • Be able to generate a sound narrative
concerns on the other hand, calls for new engineering, architecture, arts and strategy in order to successfully
paradigm in both sustainable solutions or related fields. position a material within the market
and mindset. Spanning across every • Documents: Academic and profession- or sector.
sector, from high to low-tech, from 3D al CV + Portfolio/Projects + Motivation • Be able to recognize the potential of
print automation to biologically grown, letter. new business models associated to
from the optimal use of virgin resources • Selection: Based on background, the materials and related technologies
to redefining the beauty and qualities of professional motivation and personal being generated.
waste, the emphasis of a smarter materi- commitment criteria
al-based reality takes its root.
The disciplines of Design and
Engineering are fusing with the devel-
opment of materials as a core focus
and common denominator of its intent.
Product innovation is intimately depend-
ant on equal developments in materials
and their processes, be it experimental or
by direct application, spanning across all
alignments in methodologies of produc-
tion, philosophy and communication of
brand eventually rippling into market
placement and communication strat-
egies, through aesthetically appealing
products which are in-line and vertically
integrated into the practices of the whole.
ELISAVA — 3Syllabus MODULE 7 Methodology
MATERIALS LANGUAGES, MATERIALS & structure
MODULE 1 INTERACTION — MATERIALS AS FORM,
MATERIALS IN CONTEXT, SURFACE AND EMOTION (6 ECTS, 40h) The course is structured in two lay-
MATERIAL NARRATIVES — CULTURE ers that run parallel and 30 % nurture
AND FORECASTING (4.5 ECTS, 30h) Colour, materials and finish design. each other:
Materials aesthetics trends. Languages
The cultural and social aspects of ma- and narratives, visual storytelling, A/ The eight Modules provide the neces-
terials. Market trends. Futures-research styling, media. sary theoretical and practical knowledge
methodologies and building future sce- through lectures & debates, hands-on
narios and narratives. Emotionality of materials. Sensory quali- workshops, materials discovery capsules,
ties. Tangible and intangible properties. Design Tools sessions and guest lectur-
MODULE 2 ers’ sessions.
MATERIALS FOUNDATIONS — SCIENCE MODULE 8
AND TECHNOLOGY (4.5 ECTS, 30h) MATERIALS STRATEGIES — Lectures are normally followed by semi-
COMMUNICATION AND MARKET nars and discussion group sessions/ de-
Materials families. Metals, ceramics and PLACEMENT (3 ECTS, 20h) bates and QandA for subject acquisition.
beyond: towards a new ontology of ma-
terials. Scientific and creative views on Market placement; strategy, patent, IP, Hands-on workshops. Brief workshops
physical properties. Materials processing. business models. (8h), medium (12h) or long workshops
(20h). The workshops are experimental,
MODULE 3 Final Master Project (18 ECTS, 120h) hands on and promote the creative de-
MATERIALS IN USE — MATERIALS The final master project is developed velopment of the projects focusing on the
IN ACTION, MATERIALS AS FORM by devoting weekly sessions with tutors subject-matter of the specific module.
(4.5 ECTS, 30h) and runs in parallel to course modules.
Research begins in Module 1. The value Materials Discovery capsules: exploration
Materials selection. Understanding appli- proposition is made by Module 4, followed of innovative materials though in-situ
cations of materials in different sectors, by development, evaluation, communica- sessions.
from automotive to health. tion and the development of a portfolio.
Guest lecturers’ sessions and possible
MODULE 4 The project will consist on developing a workshops. Students share their experi-
MATERIALS INNOVATION — RESEARCH materials-derived product and/or strategy ences with multi-sectoral professionals
AND FUTURES (10.5 ECTS, 70h) with focus on innovation and sustain- related to the contents of the module.
ability. The Project can be orientated
Current views on materials innovations. and/or done in collaboration with an Different spaces. Elisava: classrooms,
Materials research and materials de- industrial partner. laboratories (Materials science, proto-
velopment trends. From advanced high typing, media), and some workshops in
tech materials and nanotechnology to Recommended project focus: other distributed places.
bio-based low-tech materials. • Automotive - Transportation
• Circular economies - Cradle to cradle Design tools sessions: capsule sessions
MODULE 5 • City - Building for the acquisition of competences such
MATERIALS EXPERIMENTATION — • Health - Well-being as materials characterization, Art Direction
EXPERIMENTING AND DEVELOPING • Home - Workspace or storytelling.
AND DIY (3 ECTS, 20h) • Accessories - Activewear
• Packaging B/ The Final Master project, where
A series of workshops on materials mak- the modules’ knowledge is constantly
ing. From craft to industry. applied. The project is co-supervised
Characteristics by the internalElisava lecturers and the
MODULE 6 external Project Tutors, professionals and
MATERIALS INDUSTRY AND Academic Structure: specialists in their sector (product, pack-
SUSTAINABILITY — THE FUTURE • Mandatory subjects 34.5 ECTS credits aging, automotive, fashion, accessories,
OF FABRICATION • Others (invited lecturers, visits) architecture, interiors). It is developed by
(6 ECTS, 40h) 3 ECTS credits devoting sessions with tutors (monthly,
• Non academic traineeships - none biweekly or weekly, depending on the
Production in the 21st century. • Final Master Project 22.5 ECTS credits stage of the project) and runs in parallel
Sustainability – from life cycle to new • TOTAL: 60 ECTS credits to the course modules. Research begins
business models. This master will have at least one field in module 1. The value proposition
trip involving an innovation workshop. (project focus) is made by module 4.
Subsequent development, evaluation,
ELISAVA — 4communication and portfolio devel- Lecturers ANASTASIA PISTOFIDOU
opment. The project will be related to Co-founder of Materiom.
developing a materials-derived product Elisava Core Lecturers and Mentors:
and/or strategy with focus on innovation DR. MARIA BOTO
and sustainability. The Project can be DR. LAURA CLÈRIES Microbiologist. Leader of the color biolab
oriented and/or done in collaboration Materials Innovation Consultant and university college ghent.
with an industrial partner. Criteria for the Designer. Lecturing professor and Head
project validation are: of Elisava Research. VALENTINA ROGNOLI
PhD and Head of Materials Experience
• Degree of innovation. DR. MARTA GONZÁLEZ lab @Politecnico di Milano.
• Potential of feasibility. Materials Science Engineer and
• Potential for perosonal and Materials Consultant. Materials and sus- CRISTINA NOGUER
professional development. tainability area coordinator at Elisava. Materials Researcher, Designer and
Innovation Manager, PUIG.
Visits to or from some Technological SAÚL BAEZA
Centres, Innovation Hubs or Companies Product and Fashion Designer with RITA BARATA
will be conducted during modules and focus on new materials. Founder of Director of Friendly Materials©.
phases of the projectual development. DOES-WORK.
CARMEN HINOJOSA
Active mentoring of the student during PERE LLORACH Founder of PIÑATEX.
the duration of the master, in order to Responsible for the Sustainability
optimize his/her personal evolution and area of the
Degree in Industrial Design CLARA GUASCH
professional interests. Engineering. Sustainability expert for IKEA.
Some of the Guest Lecturers and/or
Evaluation system Project Tutors:
80 % assistance is required for SEETAL SOLANKI
being evaluated. Founder of Ma-tt-er.
Both long workshops and the Final CAROL RIUS
Master Project are evaluated and will ac- AND HELOISE BUCKLAND
count for 30 % and 70 % of the total mark HUSK Ventures.
respectively. Workshop course tutors will
be responsible for the assessment and ISABEL MESA
evaluations. Evaluation of the Master Spain representative for WGSN.com.
Project will be evaluated by a project
committee panel. RUTH JONSARA
Director of the Healthy Materials Lab at
Parsons School of Design.
Career oportunities
RASMUS MALBERT
Graduates from this programme will have Founder of Materialist; and senior lecturer
the expertise to work in transdisciplinary at University of Gothenburg.
ennvironments including marketing, in-
novation, development and management SARA GONZÁLEZ “DE UBIETA”
departments of automotive, activewear, Architect and shoe designer. Expert in
product, home, health, architecture, materials as form.
packaging, manufacturing industry.
CARLOS SÁEZ
This master will add value to your profes- Materials engineer consultant and re-
sional profile and boost your career. searcher. Founder of BioMimetics Iberia.
ASCAMM TECHCENTER.
* Reference Materials design specialist,
job of the future, by FastcoDesign.
ELISAVA — 5MORE INFORMATION elisava.net Bold category members of Elisava Alumni Association enjoy a 15% reduction. The teaching staff is likely to change according to reasons beyond the course programme. Elisava reserves the right to make changes in programming as well as the right to suspend the course two weeks before it starts if not reached the minimum number of participants, without further obligation of the amounts paid by each participant. Master’s and Postgraduate Degree programmes schedules can be expanded according to the selected course activities (weekends included). www.elisava.net La Rambla 30-32 · 08002 · Barcelona IG / TW: @elisavabcn elisava@elisava.net T (+34) 933 174 715 FB: @elisavabarcelona
You can also read
