Marketing Guide 2015 Efficient marketing services for exhibitors 16 - 20 March 2015 Hannover Germany cebit.com - New Perspectives in IT Business
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Marketing Guide 2015
Efficient marketing
services for exhibitors
16 – 20 March 2015
Hannover ▪ Germany
cebit.com
New Perspectives in IT Business
1
The four pillars for your success Our services at a glance
Start planning for your business success at CeBIT 2015 now! Our comprehensive service offerings have been designed specifically
to help you achieve your aims. The right marketing activities can enhance the quantity and quality of the contacts you make at
the show. Gain an overview of the communication activities available for CeBIT and achieve maximum impact before, during and
after the event. The following four pillars are your passport to sustained success:
Attract potential new
c ustomers to your stand – and Invitation services & tickets
invite your guests to CeBIT free Attract additional visitor
of charge. Get the business Invitation Supporting traffic to your stand.
leads you are looking for by services advertising The professional display Invitation campaigns and tickets 4
consolidating and expanding & tickets & sponsoring environment ensures a high
your customer base. Your visitor concentration of potential Exclusive services for your customers 5
profile is something you can buyers, thus minimizing
Advertising materials for your invitations 6
actively influence. any wasted coverage.
Find and be found. Get your message across to
We have developed the industry – and get your
convenient ways of making name in the media. Contact management
Contact Press
contact with trade visitors Our professional press
management services
before, during and after the services will bring your
show with a view to building products to the attention
Media listing 8
productive business relation of the relevant journalists.
ships for the future. We’re here to help! Lead management 10
Matchmaking services 11
The 2015 Marketing Guide shows you how – Guided Tours 12
with handy symbols and information boxes
T
hese services or items are already covered by your Basic services are free, other options are
stand rental charge or other obligatory charges chargeable. Supporting advertising & sponsoring
(e.g. marketing fee) – so you pay nothing extra.
F urther optional services or items, available at arketing services that are particularly popular
M Outdoor advertising 13
extra cost with exhibitors
Online advertising 16
Print advertising 20
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 01.12.2014 to 27.02.2015 Sponsoring 22
The red boxes indicate the periods during which you can order the respective service (shown as calendar week).
Online Customer Center for exhibitors at cebit.com
Details on the services can be found at cebit.com in the Exhibitor Services area.
Press services
Online order service at www.obs.messe.de
The 24/7 online ordering service is quick and convenient. However, if you have any technical questions, Media consulting and media presence 24
our OBS Team will be pleased to help: Tel. +49 511 89-37000, E-mail: obs@messe.de
Facilitating media contacts 26
2 3
Invitation services & tickets
Invitation campaigns and tickets Exclusive services for your customers
Market research has shown that exhibitors who enclose complimentary tickets with their invitations attract over one third more Our services enable you to make your customer’s visit to CeBIT as pleasant and convenient as possible.
visitors to their stands than exhibitors who decide not to invite any guests.
eTickets PREMIUM PASS
y Ideal for low-cost, large-scale invitation mailing campaigns. ■■ Day ticket entitling the pass holder to free admission to CeBIT
Alread
Nicht ausschneiden! Nur gültig als DIN-A4- Do not cut out ! Ticket valid only in A4
Ticket / e-Ticket vor Nässe schützen format/letter size / Keep your eTicket dry
ed in Premium Pass 2015
includ ting ■■ After receiving your order we will send you an Excel list with your eTicket ■■ Exclusive shuttle service, use of the PREMIUM LOUNGE as well as cloakroom and
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fee Öffnungszeiten/Opening hours: 16 – 20 March 2015, 9.00 – 18.00 h
Tagesticket
Day Ticket codes (1 eTicket code per ticket). Your guests simply click on the code to left-luggage facilities at all entrances (for the pass holder and one accompanying
12345678901234
Zeile1 Zeile1 Zeile1 Zeil
Zeile2 Zeile2 Zeile2 Zeil
CeBIT 2015 register their ticket online, and we will e-mail them their eTicket to be printed out person for the entire duration of CeBIT)
Zeile3 Zeile3 Zeile3 Zeil 16 – 20 March 2015
Zeile4 Zeile4 Zeile4 Zeil
Zeile5 Zeile5 Zeile5 Zeil
Hannover ▪ Germany
■■ E-mailings save time and postage costs New Perspectives in iT Business ■■ Cost: € 150
■■ Each eTicket is valid for one day
■■ Size: 210 x 297 mm. Personalized imprints are an option
New Perspectives in IT Business
Registriert ist / Registered is:
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Max Mustermann
Karlsruher Str. 4, 30880 Laatzen
Eingelöster Registrierungscode / Registered Ticket Code R xxxx xxx xxx 45g 12345678901234
■■ Can be ordered as from mid-August; available as from mid-December from 03.11.2013 to 09.03.2015
Topic Clusters job and career at CeBIT
(Hall 9)
Eingang
Entrance
1. Das Ticket ist nur gültig für einmaligen Eintritt.
2. Das Ticket wird bei Verkauf oder Erwerb sowie
■■ Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors
Digital Business Solutions
Verlassen der Veranstaltung ungültig.
(sum total of paper and eTickets) are already included in the marketing fee
(Halls 2, 4, Pavilions 32, 33) CODE_n15 – Into the Informations-Centrum
Travel specials and overnight accommodation
Internet of Things Information Center
ECM, Input / Output Solutions (Hall 16)
(Hall 3) Convention Center
3. Die Benutzung des e-Tickets unterliegt der
PSI PROMOTION WORLD beim Registrieren akzeptierten Einwilligung zur
ERP, CRM, BI & Commerce (Hall 23) Haus der Nationen
(Hall 5)
House of Nations
Datenverarbeitung, einsehbar unter
Global Business IT / Conference & Lounge Area www.cebit.de und ist auch als Schwarz-Weiß-
International Business Area Aussteller Service Center
(Hall 6) CeBIT Global Conferences Exhibitor Service Center Ausdruck gültig.
(Hall 8) Presse-Centrum
Business Security
Sep. Oct. Nov. Dec. Jan. Feb. Mar.
(Hall 6) CeBIT Executive Club Press Center
Ordering period:
1. This ticket is only valid for one admission.
We have negotiated some special travel deals for visitors planning to attend
(Hall 8)
Research & Innovation NORD/LB forum
(Hall 9)
2. The ticket becomes invalid if sold or purchased
DatacenterDynamics@CeBIT as well as on departure from the exhibition.
Central Chinese Pavilion
from 18.08.2014 to 20.03.2015
(Hall 12)
(Hall 6)
Communication & Networks 3. The use of eTickets is subject to our Consent
CeBIT 2015. Tell your customers about these deals when you invite them to the
(Hall 13)
Declaration, which the visitor accepts at the time
Special Displays of registration, and which can be viewed by
Public Sector Parc
going to www.cebit.de and is also valid as a black-
(Hall 7) and-white printout.
show – for example, rail fares to Hannover starting at € 99 for travel within Germany
Planet Reseller
(Hall 14 / 15)
Global Sourcing Area
(Halls 15, 16, 17)
and special Lufthansa deals on international flights. More information at
IT enables
Paper tickets
(Hall 12)
CeBIT SCALE 11
Create – Develop –
Elaborate – Found
(Hall 11) Anreise zum Messegelände Hannover
Arrival at Hannover’s Exhibition Grounds
Für Ihre Reiseplanung bieten wir Ihnen umfangreiche
Informationen und Recherchemöglichkeiten, um Ihre
www.cebit.de/en/special-travel-deals
y Ideal for handing over in person or sending by post: a sophisticated way to invite
Alread Fachbesucher-Ticket/Complimentary Ticket
Reise nach Hannover und Ihren Aufenthalt effektiv
vorzubereiten.
Tagesticket
ed in
Erst nach Registrierung unter www.cebit.de/ticketregistrierung gültig.
TICKET
includ ting
This section offers you detailed information and
Registration under www.cebit.de/ticketregistration required. Daysearch
Ticket
facilities for planning your journey to
your guests.
Öffnungszeiten/Opening hours: 16 – 20 March 2015, 9.00 – 18.00 h
Suitable accommodation can be booked online at:
Hannover and making your stay a pleasant one.
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the ma ! CeBIT 2015
10/2014 ▪ Änderungen vorbehalten/Modifications reserved ▪ 141001 www.cebit.de/de/anreise-aufenthalt
www.cebit.de/en/travel-stay
fee 16 – 20 March 2015 ■■ Your guests must register their tickets online (the registration data is then
Hannover ▪ Germany
Partner Country 2015 – China
www.hannover.de/hotels/cebit
available via OBS, see p. 10)
New Perspectives in IT Business
■■ Each paper ticket is valid for one day Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
■■ Size: 189 x 82.5 mm; weight: approx. 2.5 g from 01.09.2014 to 20.03.2015
■■ Can be ordered from mid-August; available as from mid-December; customized
imprints must be ordered by 12.02.2014
■■ Cost: 20 tickets per m² for exhibitors and 300 tickets for co-exhibitors
(sum total of paper and eTickets) are already included in the marketing fee
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 25.02.2014
Invitation management for eTicket campaigns
Generate more visitor traffic to your stand – and more sales opportunities – with a
targeted invitation campaign. We’ll prepare e-mail invitations with integrated eTicket
codes and distribute them to your customers, contacts and business partners.
■■ Advertise your company logo and up to three of your product innovations
■■ 3 distribution options: up to 1,000, 5,000 or 10,000 of your contacts
■■ Mailings professionally created on the basis of the CeBIT layout Complimentary admission tickets Invitation management Travel specials and overnight
■■ Languages: D-German, GB-English, F-French, I-Italian, NL-Dutch, PL-Polish, Jette Bösch Media-Service accommodation
E-Spanish Tel. +49 511 89-39000 Tel. +49 511 89-35550 Incoming Service
fachbesucher-tickets@messe.de media-service@content.cebit.de Tel. +49 511 89-0
■■ Feedback on mailing distribution
incoming@messe.de
■■ Cost: from € 350
Premium Pass Team
www.obs.messe.de Tel. +49 511 89-30600
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Service category: Invitation services & tickets PremiumPass_cebit@messe.de
from 18.08.2014 to 02.02.2015
4 5
Invitation services & tickets
Advertising materials for your invitations
Use the invitation card – you can add your own imprint – and enclose a visitor brochure. A large number of trade visitors decide to
attend the show on the basis of a personal invitation.
Invitation card Mailing stickers with imprint
Send invitations to your customers and use the inside for your personalized imprint. Use the mailing stickers for your day-to-day business mail.
Einladung / Invitation
■■ You can add your own imprint using a copier or (laser) printer
Weʼll be there: With imprint “We’ll be there: Hall XX, Stand YY”:
16 – 20 March 2015
Hannover ▪ Germany Hall XX, Stand YY ■■ Size: 60 x 40 mm
cebit.com ■■ Include a visitor brochure or complimentary ticket
16 – 20 March 2015 ▪ Hannover ▪ Germany
■■ Size: 210 x 100 mm; weight: 8 g; cebit.com
■■ Languages: D-German, GB-English
■■ Language: bilingual, D-German/GB-English ■■ Cost: € 48.00 for 1,000 stickers
■■ Free of charge
New Perspectives in IT Business
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 01.11.2014 to 02.03.2015 Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 01.11.2014 to 12.02.2015
Visitor guide
DIN A1 poster
CeBIT 2015
Send the visitor guide to your customers. It contains important information
on CeBIT, the focus topics, opening times and prices.
Visitor Guide
Attract attention to your presence at CeBIT.
16 – 20 March 2015
IT. Business. 100 %.
■■ Size: 100 x 210 mm; weight: 13 g; number of pages: 8;
Hannover ▪ Germany
New Perspectives
in IT Business
■■ Language: GB-English
cebit.com
■■ Languages: D-German, GB-English, F-French, I-Italian, E-Spanish, CHN-Chinese CeBIT ■■ Size: DIN A1: 594 x 841 mm
16 – 20 March 2015
■■ Also available as a PDF file, so it can be sent as a link per e-mail
Hannover ▪ Germany
cebit.com ■■ Free of charge
■■ Free of charge
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 01.11.2014 to 02.03.2015
New Perspectives in IT Business
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 01.11.2014 to 02.03.2015
Online banner
We’ll be there: Place a banner on your own homepage to publicize your presence at the show.
Hall XX, Stand YY
16 – 20 March 2015 ▪ Hannover ▪ Germany ■■ The banner will be created automatically using your order and customer
We’ll be there: Hall XX, Stand YY
ID number. It will include your hall and stand data
16 – 20 March 2015 ▪ Hannover ▪ Germany ■■ A link will be generated that leads to your exhibitor data
■■ Size: 468 x 60 pixels, 234 x 60 pixels
■■ Free of charge
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 01.11.2014 to 10.03.2015
Maren Franke www.obs.messe.de
Tel. +49 511 89-31234 Service category:
maren.franke@messe.de Invitation services & tickets
6 7
Contact management
Media listing
Make your presence felt and showcase your company, products and services before, during and after CeBIT 2015.
Exhibitor and product search Exhibitor videos
y Put your company data online, together with key information about your stand and y Videos are an effective form of advertising – the ideal way to generate sustained
Alread Alread
ed in ed in
includ ting your products and services, and reap the benefits – 365 days a year! includ ting interest in your products and solutions among (potential) customers. Your videos
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fee ■■ Online exhibitor/product search facility at cebit.com fee can be posted free of charge on cebit.com.
■■ Your data can be accessed via the EBi information terminals at the ■■ Video format: Flash (flv) and mp4
Exhibition Grounds ■■ max. 60 MB
■■ Your data is also displayed in native apps ■■ Length: max. 5 minutes
■■ Your customers and visitors will be guided straight to your stand! ■■ Cost: already included in the marketing fee
■■ Cost: already included in the marketing fee
Sep. Oct. Nov. Dec. Jan. Feb. Mar. Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Ordering period: all year round Ordering period: all year round
Company profile
y Present a comprehensive profile of your company online:
Alread
c lu d ed in
in g ■■ Brief profile of your company, together with your corporate logo and a title image
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fee ■■ Link to your own website
■■ Names of partner enterprises and subsidiaries
■■ Opportunity to show company video
■■ Facility for downloading further information in PDF format
■■ Cost: already included in the marketing fee
Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Ordering period: all year round
Product profiles
Alread
y Your chance to showcase your products and services online:
ed in
includ ting ■■ Unlimited number of product descriptions. Precondition: you must manage and
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fee update these descriptions via the Exhibitor Content Management System (ACMS)
■■ Product illustrations/photos ready to download
■■ Opportunity to show product videos
■■ Listing/Inclusion in max. 4 product groups for each product description
■■ Opportunity to highlight product innovations and R&D projects
■■ Cost: already included in the marketing fee
Media-Service www.obs.messe.de
Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Tel. +49 511 89-35550 Service category:
Ordering period: all year round media-service@content.cebit.de Company profile (ECMS)
8 9
Contact management Contact management
Lead management Matchmaking services
Thanks to our lead management services you will save time and resources during and after the show. You are then free to Enter into a dialogue with the right business partners and prospective customers: our matchmaking services generate productive
concentrate fully on the visitors at your stand – and we collect and collate the relevant attendee data. business leads all year round.
Visitor data Match & Meet
Alread
y Five weeks before the opening of CeBIT the registration data of complimentary Post your own personal matchmaking profile, thus ensuring that you will be found by
ed in
includ ting ticket holders (updated on a daily basis) will be available via our OBS service. Approx. the relevant target audiences. Alternatively, you can choose our all-inclusive package:
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fee one week after the show you will receive details of the tickets actually used. Match & Meet service enables you to actively contact other participants at the event.
■■ You can arrange appointments at your stand in advance and follow up promising Our system will generate a list of contacts which match your profile. You can then
leads after the trade fair schedule meetings with potential customers via the online appointments diary.
■■ Excel list on OBS can be downloaded ■■ Get to know business partners prior to the trade fair
■■ Cost: already included in the marketing fee ■■ Optimum preparation for your participation in CeBIT
■■ Meet and manage important business contacts
■■ Cost: use for up to 3 weeks after the show: € 300; use for 3 days: € 99
Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Ordering period: from 09.02.2015
from 01.11.2014 to 20.03.2015
E-mail campaigns and online lead generation
Lead management via AddLeads Use our targeted marketing campaigns in order to forge contacts with
B2B decision-makers.
Via our AddLeads app you have the option of defining electronic lead sheets ■■ Before the show: address your target group and invite potential new customers
via a web-based portal. Designed for installation on mobile devices, this app to your stand.
enables you to collect and manage visitor data by scanning business cards ■■ After the show: keep your target audience informed – all year round – about the
and/or the barcodes on the complimentary admission tickets. products and services you have presented at CeBIT.
■■ Efficient generation, qualification and follow-up of your business leads ■■ Cost: we will quote on request for your individual needs
■■ Comprehensive and individually configurable reporting
■■ Cost: from € 349
Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Ordering period: all year round
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 20.03.2015
Visitor data Lead management via AddLeads
Jette Bösch Oreste Mallus
Tel. +49 511 89-39000 Tel. +49 511 89-32303
fachbesucher-tickets@messe.de addleads@messe.de
Match & Meet Team E-mail campaigns and online lead generation www.obs.messe.de
www.obs.messe.de www.obs.messe.de Tel. +49 511 89-34550 Deutsche Messe Interactive Team Service category:
Service category: Service category: match&meet@messe.de Tel. +49 511 33060111 Contact management
Start page, following login Contact management kontakt@messe-interactive.de
10 11
Contact management Supporting advertising & sponsoring
Guided Tours Outdoor advertising
During CeBIT we organize themed guided tours which bring potential customers directly to your exhibition stand. With a proven efficacy rate of almost 75 %, out-of-home media achieve a greater impact than other forms of advertising.
This allows you to focus on your target group(s) and minimize wastage. Extensive media data is available upon request.
CeBIT Guided Tours in 2015 XL posters
Twice a day you will have the opportunity to present your product highlights and The XL posters on the facades of the exhibition halls have a strong impact – whether
innovative solutions to potential customers for 10 – 15 minutes in each case. The viewed up close or seen from a distance.
guided tours will reflect the thematic line-up of CeBIT 2015. ■■ Use them to brand the hall where you are exhibiting in your corporate design, or
simply to guide visitors to your hall.
■■ Cost: free of charge
■■ Size: various sizes available
■■ Cost: from € 4,800 media fee per XL poster, plus production costs
We offer individuals as well as groups customized guided tours of CeBIT geared to
their specific interests. Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 05.02.2015
■■ Cost: from € 990
Advertising towers
Premium advertising sites offering 165 m² of display area
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. ■■ Strategic placement on the Exhibition Grounds and in the entrance areas
from 15.09.2014 to 16.02.2015 ■■ Size: 4.10 m x 4.10 m per side and 9.90 m high
■■ Cost: from € 13,200 media fee per tower, plus production costs
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 05.02.2015
Anke Robbers Sabina Kroll-Behrens Sanja Silovic
Tel. +49 511 89-31227 Tel. +49 511 89-31256 Tel. +49 511 89-31107
advertising@messe.de advertising@messe.de advertising@messe.de
CeBIT Guided Tours in 2015
Regina Bayer-Frömelt www.obs.messe.de
Tel. +49 511 89-30993 Service category:
regina.bayer-froemelt@messe.de Supporting advertising & sponsoring
12 13
Supporting advertising & sponsoring
Outdoor advertising
Mega skywalk banners (West)
The perfect solution for product advertising, serial motifs and effective repetition
■■ Located on the side panels of Skywalk West, directly in the visitors’ field of vision.
■■ Size: 2.06 m wide x 2.40 m high
■■ Cost: € 1,900 media fee per banner, plus production costs
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. Big banners
from 15.09.2014 to 05.02.2015
Strategically placed right by the entrance, your advertising message will be seen by a
Three-sided poster stands large number of visitors.
■■ Prominent placement makes your advertising hit the eye of the visitor
These poster-size display panels grab the attention of passers-by, regardless of ■■ Size: varies according to location
where they are looking or going. ■■ Cost: from € 6,900, plus production costs
■■ Simultaneous presence at ten different locations
■■ Size: DIN A0, 84 cm wide x 1.19 m high
■■ Cost: € 5,250 media fee, plus production costs, for a network of ten three-sided
poster stands
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 05.02.2015
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 05.02.2015
Promotions
You can also appeal personally to your target group via exclusive promotions.
■■ You can distribute product information or invitations to your target group in the
form of flyers or give-aways
■■ We will reserve exclusive distribution locations for you in the entrance area and
on the Exhibition Grounds
■■ Cost: from € 2,500 per promotion, excluding personnel costs
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 04.03.2015
Anke Robbers Sabina Kroll-Behrens Sanja Silovic
Tel. +49 511 89-31227 Tel. +49 511 89-31256 Tel. +49 511 89-31107
advertising@messe.de advertising@messe.de advertising@messe.de
www.obs.messe.de
Service category:
Supporting advertising & sponsoring
14 15
Supporting advertising & sponsoring
Online advertising
Our portfolio includes banner advertising (various attractive formats), mobile advertising via the native apps, as well as advertis
ing in the CeBIT newsletter. The ideal way to stimulate the interest of potential customers worldwide and attract additional
visitors to your stand.
Leaderboard Medium rectangle
Leaderboards achieve an enormous impact due to their size and positioning. They Standard banner in an ideal position on the web page. A major advantage: a medium
appear between the navigation bar and the content (and have the same width as the rectangle can be displayed on all types of output device.
content). Leaderboards can be closed manually by the user. ■■ Output media: desktop, laptop, tablet and smartphone
■■ Output media: desktop and laptop ■■ Formats, sizes and costs: on request
■■ Formats, sizes and costs: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 16.03.2015
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 16.03.2015 Search word marketing – website and apps
The search function for exhibitors and products is a frequently used application. By
Billboard ad sponsoring individual search words (German and English) you can raise awareness of
Eye-catching interspersed advertising in the content area of the page. your company and products within your specific target audience.
The editorial content is shifted downwards. Thanks to its prominent ■■ Output media: desktop, laptop, tablet and smartphone
positioning, this type of ad commands the attention of the user. ■■ Formats, sizes and costs: on request
■■ Output media: desktop, laptop and tablet ■■ Cost: € 1,000
■■ Formats, sizes and costs: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 20.02.2015
Logo in the interactive hall layout map – website and apps
Highlighting your stand in the hall layout map is a cost-effective way to attract
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 16.03.2015 attention.
■■ Output media: desktop, laptop, tablet and smartphone
Super banner ■■ Size and format: 250 pixels wide, uncompressed PNG
■■ Cost: € 199
Located directly above the content, the superbanner is a real eye-catcher.
This premium placement is guaranteed to attract the full attention of your target
audience.
■■ Output media: desktop, laptop, tablet and smartphone
■■ Formats, sizes and costs: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 20.02.2015
Katja Anssar www.obs.messe.de
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. Tel. +49 511 89-34314 Service category:
from 15.09.2014 to 16.03.2015 advertising@messe.de Supporting advertising & sponsoring
16 17
Supporting advertising & sponsoring
Special online advertising:
Advertising via native apps (iOS/Android) and the CeBIT newsletter
Banner packages
The CeBIT Apps are a perfect advertising medium immediately before and during
the show. Several banners are displayed in rotation.
Two options are available: a banner linking users to your exhibitor listing (banner
package) or a banner linking users to a special microsite (premium package).
■■ Placement: on the relevant app pages.
■■ Size and format: 640 pixels wide x 100 pixels high, uncompressed PNG
■■ Cost: from € 6,000 per app
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2013 to 30.01.2014
Highlight tile
An exclusive advertising opportunity for a single customer: integration of a tile ad
into the home screen of the ordered app, including a link to your standard exhibitor
listing or a mobile landing page.
■■ Placement: on the home screen of the app
■■ Sizes: 355 x 235 pixels and 710 x 470 pixels (Retina)
■■ Formats: JPG, GIF, PNG
■■ Cost: € 20,000 per app; € 30,000 for both apps
Ads in the CeBIT Newsletter
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2013 to 30.01.2014 The CeBIT Newsletter covers market trends and facts about the show, important
services such as the exhibitor and product search facility, times of events taking
place at CeBIT – and much more besides.
■■ Various ad formats and placement options
■■ Several issues focusing on different topic areas
App-in-app concept ■■ Approx. 240,000 subscribers
■■ Cost per advertisement and issue: from € 4,500
By placing your individual content in a stand-alone context you will benefit from the
traffic and awareness generated by the official CeBIT apps! The possibilities are
virtually unlimited – for example, in the stand layout map (static, with zoom and
bookmark options), events in the context of your CeBIT presentation, integration of
videos, etc. Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
■■ Placement: stand-alone context (via a banner or highlight tile) from 15.09.2014 to 30.01.2015
■■ Formats and sizes: will be quoted individually
■■ Costs: will be quoted upon request
Katja Anssar www.obs.messe.de
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. Tel. +49 511 89-34314 Service category:
from 15.09.2013 to 30.01.2014 advertising@messe.de Supporting advertising & sponsoring
18 19Supporting advertising & sponsoring
Print advertising
An advertisement here will draw attention to your company among trade fair visitors and the relevant decision-makers.
Ads in the directory of exhibitors
■■ Print run: 8,000 copies
■■ Size of the directory:
120 mm wide, 215 mm high, bleed
■■ Cost:
1/2 page 4c € 1,400.00
1/1 page 4c € 2,100.00
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 12.02.2015
Logo and QR code in the directory of exhibitors
A printed logo will attract additional attention to your company. With the aid of a
QR code you can create a direct link to your website.
■■ Augment your printed ads with digital interaction
■■ Formats: JPG, TIFF, GIF, EPS
■■ Cost: € 199 for each logo
Logo and QR code as a combined package: € 299
Advertisement in CeBIT NEWS
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 12.02.2015 By placing an ad in the printed edition of CeBIT News you can attract attention and
generate more visitor traffic at your stand. We will be pleased to inform you about
Advertisements in the EBi printouts our competitively priced combined packages. Up-to-the-minute information about
CeBIT will be presented in three issues. CeBIT News informs the international public
ANZEIGE
Printouts containing useful information about the exhibitors and their products and about the latest trends, the conference program, etc. In addition, it provides an
services are available at the EBi counters. (EBi = Electronic Visitor Information System.) excellent medium for publicizing individual highlights (e.g. products, events,
■■ Prominent placement of your brand name = more contacts high-profile visitors to your exhibition stand, etc.).
■■ Print run: 120,000 copies; dimensions: 160 x 22 mm ■■ Publication dates: 16, 18 and 20 March 2015
■■ File formats: .eps, .pdf, .ai, .tif; 300 ppi resolution ■■ Print run: 120,000 copies
■■ Cost: will be quoted on request ■■ Cost: 1/1 page, 4c: € 18,000; 1/2 page, 4c: € 11,000; 1/2 page company profile
(standardized listing): € 3,500 €
ANZEIGE
Other formats and prices available on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 12.02.2015 from 01.10.2014 to 20.02.2015
Advertisement in CeBIT NEWS IDG Business Media GmbH
Oreste Mallus www.obs.messe.de Regina Hermann
Tel. +49 511 89-32303 Service category: Tel. +49 89 36086-384
GLOBIS@messe.de Supporting advertising & sponsoring rhermann@idgbusiness.de
20 21Supporting advertising & sponsoring
Sponsoring
Our sponsorship options enable you to present your company as a high-profile partner of the accompanying events and services
at CeBIT. In this way you can access specific target audiences and gain additional attention.
Forums and conferences
Forums and conferences are top-quality platforms to discuss the innovations and
developments within the ICT industry. You have the option of sponsoring the
following events:
■■ CeBIT Global Conferences
■■ Public Sector Parc Forum
■■ Municipal Marketplace Forum
■■ Industrial User Conference
■■ Planet Reseller
■■ Cost: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 09.01.2015
VIP events & services
Press events and services
The high-calibre VIP events at CeBIT offer an ideal opportunity to build networks
Deutsche Messe offers a wide range of press services and events designed to make and maintain business contacts in a pleasant atmosphere. You can team up with us
things as pleasant and efficient as possible for the approx. 4,000 international as host to the international IT sector.
journalists attending the show. There are numerous possibilities for you to showcase ■■ BITKOM Executive Night
your company – for example, by sponsoring the ■■ Opening Ceremony at the Hannover Congress Centre
■■ International Press Party ■■ CeBIT Executive Program
■■ Chill-In Party ■■ Hermes Lounge
■■ Key lanyards for journalists ■■ VIP shuttle service
■■ Press shuttles ■■ Cost: on request
■■ Cost: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. from 18.08.2014 to 09.01.2015
from 18.08.2014 to 09.01.2015
Visitor services
You can present your company as a friendly sponsor of exclusive services that help
visitors get the most out of their time at the show:
■■ Premium Lounge , incl. Premium Shuttles
■■ Visitors’ Lounge
■■ CeBIT Guided Tours
■■ Coffee-to-go cups
■■ Wi-Fi service at the Exhibition Grounds
■■ Cost: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 09.01.2015
Carola Schaper www.obs.messe.de
Tel. +49 511 89-34315 Service category:
sponsoring@messe.de Supporting advertising & sponsoring
22 23Press services
Media consulting and media presence
Ask our team of professionals to assist you with the preparation of your media events. Regardless of whether you are planning a
press conference at the Exhibition Grounds or are interested in our streaming media services, we will be pleased to help and
advise you.
Press conferences Online press info boxes
We can help you arrange and organize your press conferences, either at your stand Put your information online at cebit.com, where journalists and visitors can use it for
or in a conference room in the Convention Center. their research.
■■ Advice on planning, coordinating and staging your events ■■ All information can be downloaded by users at any time. In addition, it is
■■ Full details circulated in the press conference schedule distributed by e-mail to registered journalists
■■ Optimum briefing for journalists ■■ File formats: texts as .doc or .rtf files; images as .jpg, .gif, .png or .tiff files,
■■ Free of charge max. 1.2 MB (2,500 pixels)
■■ Cost: € 239 (flat rate)
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 20.03.2015 from 18.08.2014 to 20.03.2015
Streaming media/video production Press info boxes
Alongside the technical production of your live or on-demand presentation we can Press info boxes are available for renting at the centrally located Press Center on the
also assist you with all aspects of streaming media – e.g. technical and organizational Exhibition Grounds.
questions in relation to the realization of your event. ■■ Press packs, brochures, USB sticks, CDs and DVDs are all useful sources of
Decide in favour of an Internet broadcast – either live or on demand. information for journalists
■■ Your event will reach a larger audience ■■ We recommend that information is provided in German and English
■■ Video production featuring your exhibition stand ■■ Cost: € 78 per press info box
■■ Ideal advertising platform
■■ Cost: on request
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 20.03.2015
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 18.08.2014 to 09.03.2015 CeBIT Preview
At this preview event in Hannover on 28 January 2015 you can present your company
Trend spots and product portfolio to journalists from all over the globe. This will generate
You send us information about your new products and services on display at your optimum media coverage for your company in advance of CeBIT 2015.
stand – and we will take care of everything else: ■■ One table and three barstools
■■ Selection of the most interesting innovations by our specialist journalists ■■ Option of erecting one roll-up banner per table
■■ Presentation in concise formats for the trade press and visitor media in Germany ■■ Catering during the event
and abroad ■■ Cost: from € 1,950 per table
■■ Integration of videos and photographs (please send YouTube link and/or images)
■■ Publication on cebit.com in the run-up to the show
■■ Free of charge
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 19.12.2014
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 16.03.2015 Online press info boxes Press info boxes CeBIT Preview
Oreste Mallus Heike Breuste Lis Blume
Tel. +49 511 89-32303 Tel. +49 511 89-31606 Tel. +49 511 89-31064
Press conferences Streaming media/Trend spots GLOBIS@messe.de heike.breuste@messe.de lis.blume@messe.de
Janina Schwarzkopf Andrea Staude www.obs.messe.de
Tel. +49 511 89-31011 Tel. +49 511 89-31015 Service category: www.obs.messe.de
janina.schwarzkopf@messe.de andrea.staude@messe.de Press services Service category: Press services
24 25Press services Checklist
Facilitating media contacts Invitation services & tickets OBS service category Cost I would like to order
Take advantage of the entries in our databases, which are used by journalists for their research, and let us advise you on choosing eTickets Invitation services & tickets Free
the right media partner and making the initial contact. Your innovations will then get the publicity they deserve! Paper tickets Invitation services & tickets Free
Invitation management for
Invitation services & tickets Available at extra charge
eTicket campaigns
Exhibitor PR contacts PREMIUM PASS Invitation services & tickets Available at extra charge
Publish your contact data on the CeBIT press server Travel specials and overnight
on request Available at extra charge
accommodation
■■ Year-round targeted contacts generated between your company and the right
partners Invitation cards Invitation services & tickets Free
■■ Simple search function for journalists Visitor brochure Invitation services & tickets Free
■■ Free of charge Mailing stickers with imprint Invitation services & tickets Available at extra charge
DIN A1 poster Invitation services & tickets Free
Online banners Invitation services & tickets Free
Contact management OBS service category Cost I would like to order
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 20.03.2015 Presentation in the exhibitor
Company profile (ECMS) Free
and product search
Important media addresses Company profile Company profile (ECMS) Free
Product profile Company profile (ECMS) Free
Ask for our detailed listing of accredited journalists as well as international trade
Exhibitor videos Company profile (ECMS) Free
journals.
■■ Names and addresses of news media available in an electronic file format Visitor data OBS home page following login Free
■■ Electronic file listing the journalists who have registered for this service Lead management via AddLeads Contact management Available at extra charge
■■ Free of charge Match & Meet Contact management Available at extra charge
E-mail campaigns and
Contact management Available at extra charge
online lead generation
CeBIT Guided Tours 2015 on request Free
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar. Supporting advertising & sponsoring OBS service category Cost I would like to order
from 15.09.2014 to 20.03.2015
Outdoor advertising Supporting advertising & sponsoring Available at extra charge
“Hot Topics” newsletter (“Themenservice aktuell”) Online advertising Supporting advertising & sponsoring Available at extra charge
Print advertising Supporting advertising & sponsoring Available at extra charge
Tell the press about your innovative products, new trends and advanced
Ads in CeBIT NEWS on request Available at extra charge
applications.
■■ Newspapers and business journals, radio and TV Sponsoring Supporting advertising & sponsoring Available at extra charge
■■ Send your latest news to important publications by e-mail
■■ Printed copies can be picked up in the Press Center Press services OBS service category Cost I would like to order
■■ Free of charge
Consulting on press conferences Press services Free
Streaming media/Video production Press services Available at extra charge
Trend spots on request Free
Online press info boxes Press services Available at extra charge
Ordering period: Sep. Oct. Nov. Dec. Jan. Feb. Mar.
from 15.09.2014 to 16.03.2015 Press info boxes Press services Available at extra charge
CeBIT Preview on request Available at extra charge
Exhibitor PR contacts Important media addresses “Themenservice aktuell” Exhibitor PR contacts Press services Free
Claudia Eckardt Heike Breuste Andrea Staude Media adresses Press services Free
Tel. +49 511 89-31604 Tel. +49 511 89-31606 Tel. +49 511 89-31015
“Hot Topics” newsletter
claudia.eckardt@messe.de heike.breuste@messe.de andrea.staude@messe.de Press services Free
(“Themenservice aktuell”)
26 27Deutsche Messe
Messegelände
30521 Hannover
Germany
Tel. +49 511 89-0
Fax +49 511 89-32626
info@messe.de
www.messe.de
Printed in Germany 10/2014
GB
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