Marketing and Sales Opportunities - Empowering partnership - driving tourism - visitbelfast.com
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Marketing and Sales Opportunities Empowering partnership — driving tourism visitbelfast.com
Partnership
4
Digital
6
Visitor Guides and
Publications
12
Visitor
Servicing
16
Marketing
Campaigns
20
Conference Sales
and Promotion
22
Travel Trade
26
Cruise Belfast
28
2018–19
Bringing the World to Belfast
Visit Belfast’s strategy is to
effectively engage the tourism
and hospitality industry in the
marketing of the city, and in line
with our aims and objectives,
drive visitor numbers and tourism
spend to our tourism businesses
and partners. Our relationships
and engagement with our tourism
partners is key to the ongoing
success of Visit Belfast and
central to delivering our tourism,
marketing and sales plans for the
Belfast City Region.
All published prices listed throughout this
brochure are discounted partner rates.
Non-partner participation will be subject to an
additional 25% across all selected platforms,
as appropriate*. All platforms / prices correct
as of 1 April 2018, and will be reviewed on an
annual basis. All opportunities are limited and
sold on a first come, first serve basis.
*unless otherwise specified
visitbelfast.com 3
Partnership
Our relationships and engagement with tourism
partners is key to the ongoing success of Visit Belfast
and central to delivering our tourism, marketing and
sales plans. Visit Belfast champions the importance
of collaboration and buy-in from organisations and
businesses who share our vision to achieve economic
benefit for the Belfast City region.
4.4m £334m
bed nights overnight visitor economy
200,000 18,600
cruise visitors tourism jobs
Partnership Tiers
Associate, Club, Star and Corporate Partnership Strategic Partnership
Elite Partnership Corporate partnership Visit Belfast welcomes
Visit Belfast promote partner business combines the shared aims strategic partnerships and
profiles and events across a range of and objectives of Visit Belfast sponsorship relationships
platforms. Partners can choose the tier and your business in growing with like-minded
which includes benefits or channels tourism in Belfast. As a Visit organisations that share
best suited to their business needs. Belfast Corporate Partner, the aim of developing a
Whether it is being kept informed and your business, through flourishing tourism industry.
availing of networking opportunities, tailored agreements, will Strategic Partners are key to
using digital platforms to showcase be recognised as a lead the city’s regeneration and
your business, or engaging with commercial partner and are committed to developing
group tour operators and corporate contributor across Visit responsible and sustainable
opportunities. Belfast’s leisure and business tourism.
tourism promotions.
Cost: from £150+VAT, Cost: from £40,000+VAT
see table on page 5. Cost: from £25,000+VAT
Get in touch
partnership@visitbelfast.com
visitbelfast.com 4
Partnership Tiers and Benefits Associate Club Star Elite
Regular updates on industry news
and events • • • •
Attendance at free networking events
• • • •
Web listing on visitbelfast.com
• • •
Online event and offer listings
• • •
Digital marketing via VB social media*
• • •
Participate in online marketing*
• • •
Listing on self-service touchscreens
across Greater Belfast (10 locations) • • •
Opportunity to brief VB Welcome
Centre staff • • •
Included in Cruise Belfast promotions *
• • •
Included in GTO promotions and also
on supplier list. • •
Inclusion in leisure FAM trips*
• •
Inclusion in business tourism FAM trips
and site inspections •
Included in conference and ambassador
database for conference sales activity •
Opportunity to participate in conference
sales activity •
Listing in biannual conference guide
•
Annual review meeting
•
*as appropriate
£150 £250 £400 £700
+VAT +VAT +VAT +VAT
visitbelfast.com 5
Digital
visitbelfast.com is the official visitor website
for Belfast and a key resource for visitors
planning their trip to Belfast, and for locals
who want to find out what’s on in the city.
2m
web visits p.a.
5m
web page views p.a.
Partners are an integral part visitbelfast.com reaches a Search Rankings
of visitbelfast.com, receiving local, national and international
a dedicated profile page with audience. Top international visitbelfast.com is featured top
opportunities to be considered website traffic comes in search engine rankings for a
for Blog articles, Email from USA, France, Canada, range of search terms including:
Marketing, Social Media and Germany, Australia, Spain, • Visit Belfast
Competitions. The Netherlands and Italy. • Visitor Attractions Belfast
There are five additional micro • What’s On Belfast
A new visitbelfast.com language visitor websites • Belfast Events
website went live in March available for those who speak • Family Fun Belfast
2018, featuring a modern French, German, Italian, • Belfast Shops
and fully responsive design Spanish or Chinese. • Stay in Belfast
suitable for mobiles, tablet
devices and PCs. The website The visitbelfast.com website
provides a personalised online can also be translated into up
experience and makes a range to 100 languages using the
of recommendations of things automated translation tool on
to do in the city based on a
user’s behaviour, location
the site.
Top
and interests. in Search Rankings
visitbelfast.com 6
Partner Profile
Club, Star and Elite partners receive*
• Website Profile in a relevant category
section including description, images,
booking information, contact details and
opening hours.
• Profile on interactive touchscreens in 10
locations across the Belfast city region.
• Events promotion on What’s On section
of visitbelfast.com
• Offers promotion on Offers section of
visitbelfast.com
*as appropriate
Enhanced
Website Profile
Partners have the opportunity to prioritise
their listing on visitbelfast.com, further
enhancing the promotion of a product,
event or service.
Website enhancement includes:
• Premier placement on category
listings page
• Premier placement on product pages
within a category.
Categories include:
• Accommodation
• Activities
• Arts & Entertainment
Top Tip • Attractions
• Information Services
Get in touch with new
information and inspiring
• Pubs & Clubs
images to keep your profile • Shopping
fresh and up to date. This • Sightseeing Tours
information will also be • Travel & Transport
used for blog posts, • What’s On
email marketing and
Further enhance your event with promotion
social media.
on the Events and Festivals Island in the
Visit Belfast Welcome Centre (other category
enhancement opportunities are available
Get in touch upon request).
Cost: From £300 +VAT
claremcgimpsey@visitbelfast.com
visitbelfast.com 7
Digital
Blog
Utilising Partner content, blog articles feature
inspirational ideas and seasonal activity. With a
focus on key themes such as Christmas, Family
Fun, Food and Drink and Top Visitor Attractions,
articles are promoted across visitbelfast.com,
social media and email marketing.
Top Tip
Get in touch with
content suggestions
for blog articles
such as new product
information or
quirky ideas.
visitbelfast.com 8
Email Marketing
Email marketing is a key
platform for engaging with
locals and visitors to the city.
Ezines are sent throughout
the year to consumers and
the tourism industry,
offering partners a range of
opportunities for inclusion.
100,000*
consumer email
database
Seasonal Consumer Ezines
• Targeting visitors and locals
• 100,000 email database
• Promoting blog articles,
key events, attractions,
accommodation offers and
competitions
1,000+
concierge email
database
What’s On Concierge Ezine
• Targeting front of house staff
and concierge in the tourism
and hospitality industry
• Over 1,000 email database
• Weekly overview of key events
*Subscriber numbers accurate
at date of print. Prices are subject
to change based on segmentation
of email database.
visitbelfast.com 9
Digital
Bespoke Email Marketing
75,000*
consumer contacts
Partner Branded Ezine
• Utilised to enhance a profile,
highlight an event or to promote
a special offer
• Target up to 75,000* consumer
contacts and promote a product
directly to an audience(s) in NI, ROI
or GB
• Includes full evaluation with open
rates, click through rate etc.
Cost: £1,000 +VAT per target audience
25,000*
travel trade buyers
Travel Trade Product Update Ezine
• Utilised to promote a product or
large scale event
• Target up to 25,000* travel trade
buyers to include tour operators
and other travel trade contacts
• The opportunity to promote tourism
products directly to the travel trade
Cost: £250-£500 +VAT per ezine
*Subscriber numbers accurate at
date of print. Prices are subject to
change based on segmentation of
email database. Get in touch
claremcgimpsey@visitbelfast.com
visitbelfast.com 10Social Media Top Tip
Get in touch with
Social media activity offers immediate content suggestions
and direct engagement with up to 367,000 such as new product
followers, from near and far. information or quirky
ideas.
Competitions
Exciting and inspiring competitions
help to increase the reach and
awareness of partner products.
Partners can submit experiential
prizes which are promoted across
367,000 visitbelfast.com, social media and
through email marketing.
followers
/visitbelfastcity /Belfast.city
Top Tip
/lovinbelfast New, quirky, seasonally
themed and exclusive
products make great
@visitbelfast @visitbelfastorg prizes and can be
@lovinbelfast @visitbelfastbiz packaged to create
unique competitions.
/visitbelfast
Get in touch
digital@visitbelfast.com
11Visitor Guides
and Publications
Visit Belfast produces a range of printed promotional
material to showcase the best of what the city has to
offer to visitors while in the city and before they arrive.
SPORTS BARS
Student
Guide BIG SCREEN SPORTS
S
Student
For Premier league football and all the big national and
international sporting events, there’s no better place to
congregate with fellow fans to shout, cheer, sing, and hurl
abuse at the referee than at the pub. Here’s our favourite
big screen sports bars in Belfast.
Ce the
THE ERRIGLE INN with big screen sport
experIen F tItAnIC
Ormeau Road a major factor in
Offering some of the its success story.
best sports coverage Football, Rugby and
O
4.50
that Belfast has to GAA are the holy
offer over 26 HD and trinity of sports that
Legend *
y £1
FOr OnL
4K screens. Ideal for dominate the big
the beer connoisseurs screens at The Bot.
amongst you, choose
from a variety of
nOMAdIC
LAVERY’S THE KITCHEN BAR
over twenty different SS
Bradbury Place Victoria Square
FASt And
tItAnIC BeL
beers on tap from
Regarded as Belfast’s A Belfast institution
number one sports
big brands to more
unusual craft beers.
dating back to 1859, entry tO
bar, Lavery’s is a The Kitchen claims
haven for lovers of to have the ‘biggest
every kind of sport screen in Belfast City
imaginable with no Centre,’ so you’ll never Titanic Belfast, birthplace of RMS Titanic and proud
less than 28 HD miss a moment of winner of World’s Leading Tourist Attraction.
screens. You can even the game. Make sure THE EMPIRE
earn beer tokens by to try their famous Botanic Avenue
buying pints during Paddy’s Pizza while The atmosphere can Titanic Belfast features nine interactive galleries that explore
selected games! you’re there. get pretty electric the sights, sounds, smells and stories of Titanic. Experience the
in here when there’s shipyard, walk the decks, travel to the depths of the ocean and
THE GARRICK THE BOTANIC INN a big match on and uncover the true legend of Titanic in the city where it all began,
Chichester Street QUB Malone Road the place is packed.
As one of Belfast’s STUDENT’S UNION A favoured haunt They’ll open the top
Belfast, Northern Ireland.
oldest pubs, The University Street of students down floor for particularly
Garrick combines Cheap drink and all through the years, big crowds, and if *with valid student ID, price subject to change.
old school Belfast your favourite sports you’re in the mood for
with great food and showing on seven celebrating come the
great sports. Showing 50” HD TVs – it’s final whistle you might
football, rugby, GAA, the stuff of student as well hang about for
golf and more every dreams. The great some great live music.
day of the week, you’re thing is it’s open to
sure to find the game regular beer-swilling
you’re after on the big sports fanatics as For more inspiration,
screen. well. see visitbelfast.com
32 VISITBELFAST.COM Book Now aT tItAnICBeLFASt.COM
Student Guide
The go to guide for students arriving in Belfast,
offering advice and suggestions on how to make 10,000
the most of student life in the city. Fresher’s Week print run
• 10,000 print run
Student Guide Cost
• Distributed during Fresher’s Week
• Distributed to Universities, Colleges and Outside back cover £2,150+VAT
businesses across the city.
Inside front/back cover £1,750+VAT
Full page £1,150+VAT
Double page spread (advertorial) £1,450+VAT
Double page spread (artworked) £1,650+VAT
Half page £725+VAT
Get in touch
jenniferhempton@visitbelfast.com
visitbelfast.com 12OUTDOOR MUSIC
SUMMER SOUNDS
Watch the city transform into an outdoor stage as local and
international acts perform to an open air audience. Here is our
guide to the best outdoor music festivals this Summer.
Beautifully simple.
Simply beautiful.
BOOK NOW
Call 028 9047 1066 or visit 01 02 03
grandcentralhotelbelfast.com BBC Music: The The Script, Timmy Trumpet, Eastside Arts
Biggest Weekend 01 Eric Prydz and Carl Cox. Festival
25–26 May belsonic.com 2–12 August
Titanic Slipways Various locations
Two days of live music August Féile This annual summer
set at the iconic 2–12 August festival showcases the
Titanic Slipways with Gaeltacht Quarter brilliant creative talent
performances from Beck, Ireland’s biggest community that lies within the east
Orbital, Manic Street festival returns with live of the city in the form of
Preachers, Ash, Courtney music, comedy, sport, music, comedy, movies,
Barnett, Public Service exhibitions, drama, debates theatre, talks, workshops
Broadcasting, First Aid Kit, and more. Cheeky Chappie and more.
Franz Ferdinand, Young Olly Murs headlines this eastsidearts.net
Fathers, Little Dragon, year’s festival with more
Neneh Cherry, Underworld acts to be announced soon. Belfast Mela
and more. feilebelfast.com 26 August
bbc.co.uk Botanic Gardens
CHSQ 03 The leafy calm of Botanic
Belsonic 02 10–26 August Gardens will be replaced
Custom House Square
35,000
15–30 June with this multi-cultural
Ormeau Park The historic surroundings extravaganza of music,
Returning to its new will be filled with the dance, fashion, food
location in the picturesque sound of music from and theatre.
Ormeau Park, Belsonic acts including George belfastmela.org.uk
is a summer institution Ezra, Kasabian, Kodaline,
bringing the best acts from Ben Nicky, Sasha & John
around the world to Belfast. Digweed, Rag n Bone Man,
This year’s line-up includes Drumcode X Shine, Stiff For even more hot
print run
Liam Gallagher, Picture Little Fingers and Travis. summer events, see
This, Nile Rodgers & Chic, customhousesquare.com visitbelfast.com
20 VISITBELFAST.COM VISITBELFAST.COM 21
City Guide HISTORIC BELFAST
The essential guide to what’s happening
HISTORY & HERITAGE
Over four hundred years have passed since the first settlers
made Belfast their home: public buildings, museums and visitor
in Belfast, from festivals and attractions to centres will let you discover the city’s rich history and heritage.
activities and great places to eat; the guide
is filled with inspirational ideas for couples,
01 02 03
families, groups and single visitors. Trace your ancestors with the
help of the Ulster Historical
Foundation. Search through
Ireland? The Public Record
Office of Northern Ireland
literally holds millions of
Gordon Street or download
their app to discover, by car,
the key places to visit across
databases with over 2 million historic records - documents, Northern Ireland.
Birth, Death and Marriage photographs and maps; discoverulsterscots.com
records or let an expert which are free to access.
• 60-100,000 print run per edition
genealogist help uncover nidirect.gov.uk/proni Graveyards and cemeteries
your family history. offer an interesting historical
ancestryireland.com Based in a former insight to the city and its
Presbyterian church, former inhabitants – from
The Museum of Orange Cultúrlann McAdam Ó Friar’s Bush Graveyard 03
• 3 editions per year Spring (Jan-Apr),
Heritage 01 focuses on the Fiaich 02 is an arts and with its Friar’s Stone, Clifton
history and traditions of cultural centre with a strong Street Cemetery, opened in
the Orange Institution, focus on Irish language and 1797 by the Belfast Charitable
beginning with the Glorious culture. The interactive Society, to the first municipal
Revolution, and travels right space on the first floor, cemetery, City Cemetery
Summer (May-Aug) and Autumn/Winter
through until the present provides an insight into where notable burials
day. There’s also a strong the development of Irish include Harland and Wolff’s
focus on Orangeism around language and culture in Sir Edward Harland and
the world with a fascinating Belfast and on how Irish Viscount Pirrie, and Milltown
collection of artefacts. has influenced English. Cemetery which tells a much
(Sep-Dec)
orangeheritage.co.uk culturlann.ie more chequered political and
religious history of the city.
Interested in exploring your For those with Ulster-Scots
family tree or the local history ancestry, visit the Discover For more ideas, see
and heritage of Northern Ulster Scots Centre on visitbelfast.com
• Distributed through the Visit Belfast ORANGEFEST
The annual Twelfth of July celebrations showcase aspects of
Ulster’s rich heritage and culture such as Orange Lodges, marching
Welcome Centre, NI Visitor Information
bands, fife and drums, flute music and the resonant sound of
Ulster’s unique Lambeg drum. One of the largest parades takes
place in Belfast, with others throughout Northern Ireland.
belfastorangefest.com
Centres and businesses across the city. 14 VISITBELFAST.COM VISITBELFAST.COM 15
City Guide Cost
Outside back cover £2,150+VAT 60-100,000
Inside front/back cover £1,750+VAT print run per edition
Full page £1,150+VAT
Double page spread (advertorial) £1,450+VAT
Double page spread (artworked) £1,650+VAT
Half page £725+VAT
Get in touch
jenniferhempton@visitbelfast.com
visitbelfast.com 13Visitor Guides and
Publications Ramada EncoRE BElfast
¡RELájESE y RECARGuE LAS PiLAS
DESPuéS DE un DíA ExPLoRAnDo
Lo MEjoR DE BELFAST!
Alojamiento desde tan solo £75,00
¡Desde el hotel, situado en la histórica plaza
St. Anne’s Square, se pueden visitar a pie todas
las principales atracciones turísticas, bares y
centros comerciales de Belfast!
El SQ Bar & Grill del hotel le ofrece lo más fresco
de la gastronomía local. Abierto diariamente —
sirve desayunos, comidas y cenas. Ramada Encore Belfast — SQ Bar & Grill
St Anne’s Square — Cathedral Quarter
• Música en vivo todos los sábados por la noche 20 Talbot Street, Belfast, BT1 2LD
• Promociones para comida de mediodía y www.encorebelfast.co.uk
bebidas disponibles T: 028 9026 1809
• Wi-Fi gratuita E: reception@encorebelfast.co.uk
T y C: Todas las tarifas sujetas a disponibilidad.
VISITBELFAST.ES 37
35,000
er 2018
print run
10,000 English
nt
5,000 x5 languages
visit
Visitor Guide
and-central
Promoting Belfast as a must see visitor destination
05/10/2017 14:58 28/11/2017 10:22
internationally, the guide provides an overview of
everything Belfast has to offer. The guide is printed
in English, Mandarin, French, German, Spanish
and Italian.
• 35,000 print run
• Printed in 6 languages
• Distributed at World Travel Market, Tourism Ireland’s
HMS Caroline overseas offices, Visit Belfast Welcome Centre
HMS Caroline, a
World War I Light
Battle Cruiser, is
Step aboard one of Belfast’s
newest attractions to discover
the reality of World War One at sea.
Explore the cabins that have been
hidden areas of HMS Caroline.
Understand how the ship works
with interactive exhibits and take
control of HMS Caroline in the
and NI & ROI Tourism Information Centres.
the last surviving
restored as if the crew left the Virtual Bridge. Here visitors will
ship from the ship yesterday, listen in on the also learn about Caroline’s impact
Battle of Jutland everyday sounds in the Captain in Belfast – her home for over 90
in 1916. and Senior Officers’ cabins years. The historic spaces on HMS
and enjoy interactive exhibits Caroline have been recreated to
Visitor Guide (English) Cost
throughout the ship. look as they did in 1916, the year
Soak up the atmosphere as you that HMS Caroline was part of
learn about communication at sea one of the largest naval battles in
in the Signal School and see if you history – the Battle of Jutland.
can crack a code using semaphore Walk along the decks and see
and flags. A visit to the Torpedo the ship’s replica guns or head to
School enables visitors to explore the Navigating Bridge where you
Outside back cover £2,150+VAT
naval weaponry while creating can visit the Captain’s Sea Cabin.
your own dazzle camouflage
and evade enemy attack.
The Virtual Access Suite
provides access to remote and
Inside front/back cover £1,750+VAT
14 VISITBELFAST.COM VISITBELFAST.COM 15
Full page £1,050+VAT
Double page spread £1,650+VAT
Half page £600+VAT
Additional Translation
5 language variations (includes £1,000+VAT
Get in touch translation & design refinements)
jenniferhempton@visitbelfast.com
visitbelfast.com 14Vouchers and
Offer Cards
Cruise Visitor offers at Victoria Square
Present this VIP pass with your cruise pass to receive these offers
T.M. Lewin Levi’s Fossil Boux Avenue Pepe Jeans
£10 off any £100 20% off- not in 10% off. 15% off full price 10% off.
spend & £20 off conjunction with product.
any £200 spend. any other offer.
Valid in Victoria Square only Valid in Victoria Square only Valid in Victoria Square only Valid in Victoria Square only Valid in Victoria Square only
T&Cs apply T&Cs apply T&Cs apply T&Cs apply T&Cs apply
Crabtree L.K. Bennett Specsavers Warehouse Zizzi
& Evelyn
Welcome to Belfast 20% off and
15% off full
price product.
£40 off designer
frames over £99.
15% off. 20% off food bill.
Enjoy a compact city jammed full of culture, complimentary
rich history and maritime heritage, and just hand massage.
about the friendliest, most welcoming people Valid in Victoria Square only
T&Cs apply
Valid in Victoria Square only
T&Cs apply
Valid in Victoria Square only
T&Cs apply
Valid in Victoria Square only
T&Cs apply
Valid in Victoria Square only
T&Cs apply
Restaurant Voucher
you’ll find anywhere!
Present this Cruise VIP pass 2017 with your cruise pass
to avail of some special offers at Victoria Square only a
short walk from the Visit Belfast Welcome Centre cruise EE Prezzo Frankie Pizza Hut Wagamama
shuttle bus drop-off/pick-up point. & Benny’s
Sim Card for £15, Complimentary flute All you can eat 15% off.
3GB data plus 250 of prosecco for each 2 for 1 on main buffet £6.99.
minutes of calls person up to 4 people courses.
Visit Belfast
Welcome Centre
to use within the
UK, US, Australia &
Canada.
or a complimentary
bottle of prosecco for
a party of 4 or more.
Valid in Victoria Square only
T&Cs apply
Valid in Victoria Square only
T&Cs apply
Valid in Victoria Square only
T&Cs apply
The perfect gift for family, friends and corporate
occasions, the Belfast Restaurant Voucher
Official Visitor Information for Belfast & Northern Ireland Valid in Victoria Square only Valid in Victoria Square only
T&Cs apply T&Cs apply
Call in and discover what our city and the rest of
Northern Ireland has to offer...you’ll be surprised!
+44 (0)28 9024 6609 Victoria Square - Belfast’s premier shopping and leisure
continues to promote the great dining out
visitbelfast.com destination featuring over 70 international and local shopping
Find us directly opposite Belfast City Hall.
brands, restaurants and Odeon cinema. Visit the iconic
‘Dome’ for the best views of the city.
experience the city has to offer.
• Over £270,000 worth of vouchers sold
Cruise VIP Pass since 2014
Cruise Ship passengers • Participating restaurants receive
receive a VIP pass and promotion through Visit Belfast digital and
Cruise
brochure upon arrival print platforms as well as in Visit Belfast
VIP Pass
in Belfast, containing Welcome Centre
exclusive discounts and • Commission free – annual participation fee.
offers.
Cost: £25 per annum (Visit Belfast Partner)
• 200,000 passengers £150 per annum (Non Visit Belfast Partner)
and crew will arrive in
Belfast in 2018
• Participating tourism
businesses receive
Coming
Ulster Museum
& Botanic Gardens
promotion by submitting
Soon
over more at: visitbelfast.com Points of Interest Titanic Trail
bespoke offers or
Theatres City of Merchants Trail
isit Belfast Welcome Centre
Train/Bus Stations Lagan Maritime Trail visitbelfast.com
discounts for inclusion
• Register interest for 2019.
Shopping Voucher
Due to the success of the Belfast Restaurant
Voucher scheme, Visit Belfast are currently
developing a shopping voucher to promote
the city’s independent retailers. Register your
Get in touch interest in participation now.
claremcgimpsey@visitbelfast.com
visitbelfast.com 15Visitor Servicing
The award-winning Visit Belfast Welcome Centre is the gateway
visitor information centre for Belfast and Northern Ireland. It has
been designed to interact with visitors and locals to enhance the
visitor experience by promoting and showcasing tourism partner
products and services in engaging and interesting ways. Partners
can use a choice of screens, direct engagement or information
pods to promote their product or service.
335,000 540,700
visitors p.a. visitor enquiries p.a.
Interactive
Digital Pods
The themed pods provide a
great opportunity to engage with
visitors who are already in the
city and are looking for things
to see and do. Partners have
a choice of Gold or Silver level
sponsorship.
Gold Package Silver Package Events and Festivals
• Headline images and • Headline images and Pod Sponsorship
business profile on 42” screen business profile on 42” screen The Event Pod enables event
• A highly visible display • Product information displayed organisers to promote their
compartment to hold artwork in a main position on themed festivals and events in a prime
or 3D artefacts pods location.
• On screen images and • Sponsors receive up to 20
• Main position promoting an
product information displayed times more traffic to their
event across two screens
in a headline position on a product profile.
• Highly visible display cabinets
themed pod
Cost: £1,200+VAT per annum to hold graphics or 3D artefacts
• Sponsors receive up to 20
• Literature racking
times more traffic to their
• New opportunity available for
product profile.
joint promotion event on the
Cost: £6,000+VAT per annum pod and visitbelfast.com*
Cost: £360 +VAT for 2 weeks /
£600 +VAT for 1 month.
Get in touch
claremcgimpsey@visitbelfast.com *additional cost applies
visitbelfast.com 16Interactive Visitor Information Screens
Providing visitors with up-to- Screen location Partner* Non-Partner*
date information on attractions,
Visit Belfast Welcome Centre, £3,000+VAT £3,600+VAT
sightseeing tours, shopping,
George Best Belfast City Airport
eating and drinking and
and Belfast International Airport
accommodation in 10 locations
across the city region. Titanic Belfast £2,500+VAT £3,000+VAT
• Directory style screens filled Europa Bus Station £1,800+VAT £2,200+VAT
with partner products and Belfast Central Station £1,800+VAT £2,200+VAT
services
Applegreen (M1 Lisburn) £1,500+VAT £1,750+VAT
• Make your product stand out
by reserving one of just three Applegreen (M2 Templepatrick) £1,500+VAT £1,750+VAT
sponsorship positions available
EastSide Visitor Centre £1,100+VAT £1,200+VAT
• 10 positions in high footfall
locations allow partners to Cultúrlann McAdam Ó Fiaich £800+VAT £960+VAT
choose where to best target
their potential customers. *Costs per annum
visitbelfast.com 17Visitor Servicing
Front Window Partner Visit Belfast
Screen Promotional Desk Window Display
Visit Belfast Welcome Centre’s Tourism businesses can hire a A unique visual marketing
position on Donegall Square promotional desk to promote opportunity to promote
North offers businesses a prime and sell products directly to products, events or services in
city centre location to promote visitors in the centre, including a quirky and creative way.*
products and services to visitors cruise ship passengers.*
Cost: £600 +VAT per week
to the centre as well as the high
• Prime position in the Visit
volume of passers by.
Belfast Welcome Centre for
• 10” slot on the screen direct engagement with visitors
• A minimum of 410 x 10” • Space provided to display
adverts per day promotional materials
• Low cost, high impact (literature/pop up’s etc)
platform which can be used to • Use of video wall to enhance
promote any message. presence
• Social media promotion
Cost: £400 +VAT per month
(where applicable).
Cost: £300 +VAT per day on
cruise ship days / £100 +VAT per
day (non-cruise ship days)
*Terms & conditions apply
410 *Terms & conditions apply
adverts per day
(minimum)
Get in touch
claremcgimpsey@visitbelfast.com
visitbelfast.com 18Video Wall Visit Belfast Partner Product
This highly visible 16 screen Box Office Briefings
video wall is the perfect medium
A partial or full ticketing service Partners have the opportunity
to showcase products or
for events, festivals and tours. to engage with Visit Belfast front
experiences using a 30 second
of house staff to showcase new
video repeated on a looped • Dedicated ticketing team and
products and events.*
basis. sales channel available 7 days
a week, online, by telephone • Wednesday morning
• Target up to 28,000 monthly
and counter service briefing slot
visitors to the Visit Belfast
• Promotional graphic on three • 30 minutes promotion to
Welcome Centre
42” ticketing screens. a captive audience.
• Video wall is looped during
Visit Belfast Welcome Centre Cost: 10% commission Contact:
opening hours on ticket sales manager@visitbelfast.com
• Perfect medium to offer Contact: Eileen Johnston
viewers a taster of products eileenjohnston@visitbelfast.com *Prior arrangement required.
or experiences. Limited monthly briefing slots.
Cost: £1,000 +VAT per 3 months/
£3,000 +VAT per annum
Box Office Venue Hire
Contact: Clare McGimpsey Marketing Package The Visit Belfast Welcome
claremcgimpsey@ Centre is a unique venue for
Non partners can avail of
visitbelfast.com product launches, press and
marketing support for ticketed
events, festivals and tours. corporate events.
• visitbelfast.com profile Contact:
• Event Island promotion* manager@visitbelfast.com
• Social Media and Email
28,000 Marketing activity*.
Cost: £250 +VAT
visitors per month
Contact: Clare McGimpsey
claremcgimpsey@
visitbelfast.com
*as appropriate
visitbelfast.com 19Marketing
Campaigns
Visit Belfast proactively promotes the city as a short break and day
trip destination in domestic and out-of-state markets, showcasing
Belfast as an exciting and energised city, increasing destination and
brand awareness across all markets with an aim to generate 250,000
bed nights, 200,000 day trips and £44m spend.
Seasonal Campaigns (NI/ROI)
Visit Belfast delivers partner campaigns to promote the city to
daytrip and overnight visitors in both the domestic and ROI markets.
Top Tip
• Integrated, multichannel campaigns Get involved in
• Seasonal messaging promoting the city, ie Autumn or Christmas campaign activity by
• Maximises exposure in target markets. offering competition
prizes, special offers
Cost: £5,000+VAT Micro campaign
and packages.
£10,000+VAT Main campaign
Get in touch
lorrainemcgoran@visitbelfast.com
visitbelfast.com 20Co-op Campaigns In-Market Familiarisation
(GB & Europe) PR Promotions Trips
Working in partnership with Visit Belfast, working with Visit Belfast facilitates a number
Tourism Ireland and key air and Tourism Ireland, host selected of familiarisation trips for travel
sea carriers focusing on direct in-market media events across writers, bloggers and online
access cities, campaigns aim GB, ROI and Europe aligned with influencers throughout the year.
to increase market share of city campaign activity.
• Opportunities available to get
break and overnight visitors
• Event participation involved through collaboration
from Great Britain and European
opportunities are available to and in-kind support.
cities.
engage directly with key travel
Contact: Kathryn Williamson
• Parallel Digital Campaign writers, bloggers and online
kathrynwilliamson@
opportunities influencers. Limited places
visitbelfast.com
• In market to coincide with will be available.
main co-op campaigns
Cost: £350+VAT (excluding
• Maximises exposure in target
travel and accommodation)
markets.
Contact: Kathryn Williamson
Cost: From £5,000+VAT kathrynwilliamson@
Contact: Lorraine McGoran visitbelfast.com
lorrainemcgoran@
visitbelfast.com
180m+
opportunities to see
Belfast advertising
visitbelfast.com 21Conference Sales
and Promotion
Visit Belfast’s 2018-19 aims are to win new conferences that will
generate 130,000 bed nights and an economic impact of £58m.
Sales and marketing activity includes events, exhibitions and sales
missions, providing opportunities to meet new clients and showcase
Belfast and Northern Ireland as a leading conference destination.
130,000 £58m
bed nights economic impact
Conference Sales Conference Exhibitions
Opportunities and Bids The Meetings Show UK
Visit Belfast’s conference sales team research, Olympia London
identify and target association conferences and June 2019
events which match Belfast’s key academic,
medical and industry sectors. The Meeting Show delivers the only appointment
led buyer programme in the UK meetings industry.
• Venues, accommodation, PCO’s and The Belfast stand will be designed to maximise
conference service partners are matched both networking opportunities for partners and
to client requirements, receiving sales the facilitation of one-to one meetings.
opportunities and enquiries as part of the
bid process • Two day participation
• Bids include information on social • Independent and shared appointments
programme ideas such as restaurants, • Buyer drinks reception
tours, entertainment and events suppliers. • Pre/post PR opportunities
• One representative at a buyers private dinner
• Participation in buyer fam trip
Cost: £2,500+VAT
Get in touch
georgediamondis@visitbelfast.com
visitbelfast.com 22Sales Missions
London Business Tourism UK Business Tourism
Sales Mission Sales Mission
February 2019 10-12 October 2018
Visit Belfast will coordinate a dedicated sales Visit Belfast will coordinate a dedicated UK sales
mission to the London Corporate Meetings and mission targeting the Associate and Corporate
Events market. Meetings and Events market.
• Three days of sales activity events • Three days of sales activity and events
• One day attendance of Confex industry • Two client networking events
education and networking platforms • Attendance at the Assosiate Excellence
• Attendance at Visit Belfast’s London Buyers Awards
private dinner
Cost: £1,750+VAT
• Attendance at M&IT awards and networking
reception.
Cost: £1,750+VAT
Get in touch
keithbarron@visitbelfast.com
visitbelfast.com 23Exclusive Offers
for Conference
Delegates
visitbelfast.com
Site Inspections Visit Belfast Delegate Offers
and Fam Trips Conference Website Conference delegates
Visit Belfast will host over 40 visitbelfast.com/ arriving in Belfast can
conference access a range of exclusive
site inspections through 2018-19.
offers and discounts.
• Opportunities are available Elite and Star partners receive a profile
on visitbelfast.com/conference • Opportunities available
to showcase venues and
to submit bespoke offers
services for site inspections
on a quarterly basis.
and fam visits*
New
*Itineraries are based on client
website
requirements and industry coming
partner selection made on soon Get in touch
this basis. aoifemcveigh@visitbelfast.com
visitbelfast.com 24Belfast Ambassador
1,000+
Programme ambassadors
Belfast Ambassador Belfast Ambassador Belfast Ambassador
Awards Christmas Reception Ezine
October 2018 December 2018 Quarterly
The Belfast Ambassador Awards The annual festive event with Quarterly ezine distributed
thank those ambassadors who key Belfast Ambassadors who to over 1,000 influential
have secured conference business are currently bidding with Visit professionals.
for the city, whilst motivating new Belfast or have the potential
• Opportunity to showcase
ambassadors to do the same. to bid for a conference for
conference facilities,
the city.
• Attendance at dinner with services and offers.
networking opportunities • Networking opportunity.
Cost: £150+VAT
• Sponsorship of an award
Cost: £75+VAT
including supporting literature
in information packs.
Cost: £250+VAT
Get in touch
josephineyoung@visitbelfast.com
visitbelfast.com 25Travel Trade
Visit Belfast aims to attract international and domestic tour
operator business to Belfast. Sales and marketing activity
includes exhibitions, product updates, webinars, FAM trips
and sales calls which provide opportunities to meet new
clients, update current clients and showcase Belfast.
Leisure Exhibitions, Tour Operator Fam Travel Trade
Travel Shows and Visits and Site Updates
Promotional Events Inspections Product update presentations
to key tour operators and travel
Partner with Visit Belfast to Engage with travel trade by
professionals are undertaken
meet and directly sell your offering a taste of what their
throughout the year.
products and services to clients will experience when
group tour operators and travel they visit Belfast. • Industry partners are
professionals from across our encouraged to submit any
• Support fam visits with
key markets in ROI, GB, Europe product updates for Visit
itinerary offerings and ideas
and North America. Belfast to promote directly.
• Dates throughout the year.
Get in touch
jaccallan@visitbelfast.com
visitbelfast.com 26Exhibitions
World Travel Market Meet the Trade Holiday World
London Dublin Dublin
5-7 November 2018 September 2018 25-27 January 2019
The leading global event for the Join Visit Belfast for an Visit Belfast and partners
travel industry, attracting 51,000 afternoon of networking with join Tourism NI at the popular
travel professionals. key trade in Dublin. consumer show attracting
more than 35,000 visitors.
• Industry partners alongside Visit • Partners have the
Belfast can join Tourism Ireland to opportunity to present their • Up to two partners per day.
promote the city over three days products and services to
Cost: £300+VAT per day
• Private off site Visit Belfast buyers the travel trade, followed by
reception networking
• Up to four partners per day. • Up to three partners.
Cost: £500+VAT per day Cost: £500+VAT per day
Get in touch
jaccallan@visitbelfast.com
visitbelfast.com 27Cruise Belfast
Cruise tourism now brings significant numbers of day trippers
to Belfast and Northern Ireland. The 2018 season will see
Belfast welcome 117 Cruise Ships with almost 200,000 cruise
visitors. Cruise Belfast is the marketing partnership between
Belfast Harbour and Visit Belfast, marketing Belfast as a
leading summer cruise destination in Northern Europe.
117 200,000
cruise ships cruise visitors
Shore Excursions Cruise Day Cruise VIP Pass
Partners are encouraged to Promotional Cruise Ship passengers receive
submit information on their Opportunities a VIP pass and brochure upon
products and services to be arrival in Belfast, containing
included in the cruise industry Industry partners can promote exclusive discounts and offers.
update sent to shore excursion their businesses to cruise ship Register your interest in
agents annually each autumn. passengers with a number of participation for the 2019
commercial opportunities season (see page 15).
• Deadline for submission is within the Visit Belfast
1st September 2018. Welcome Centre (see page 18).
Get in touch
claremcgimpsey@visitbelfast.com
visitbelfast.com 28Visit Belfast Cruise Cruise Belfast 2019–20
Website The Cruise Belfast brochure is produced
visitbelfast.com/cruise annually to promote tourism experiences
New within Belfast, and the rural regions
Elite, Star and Club partners have
the opportunity to be included in
website beyond the city.
Cruise Belfast online promotion, coming • Distributed during sales calls,
where appropriate. soon exhibitions and showcases including
Seatrade Miami
• Limited advertising opportunities
Get in touch available.
jaccallan@visitbelfast.com Cost: £1,500+VAT full page advert
visitbelfast.com 29Key Contacts
Partnership Visitor Guides and Publications
partnership@visitbelfast.com Jennifer Hempton
jenniferhempton@visitbelfast.com
Jacquie Henriette
jacquiehenriette@visitbelfast.com Catherine Diamond
catherinediamond@visitbelfast.com
Clare McGimpsey
claremcgimpsey@visitbelfast.com Visitor Servicing
Manager
Web and Digital
manager@visitbelfast.com
events@visitbelfast.com
Ticketing
Paula Fee
Eileen Johnston
paulafee@visitbelfast.com
eileenjohnston@visitbelfast.com
Jennifer Dunn
Conference Sales and Promotion
jenniferdunn@visitbelfast.com
Deborah Collins
Lauren Penman deborahcollins@visitbelfast.com
laurenpenman@visitbelfast.com
Josephine Young
Communications and PR josephineyoung@visitbelfast.com
press@visitbelfast.com
George Diamondis
georgediamondis@visitbelfast.com
Kathryn Williamson
kathrynwilliamson@visitbelfast.com
Aoife McVeigh
aoifemcveigh@visitbelfast.com
Fiona Liversidge
fionaliversidge@visitbelfast.com
Keith Barron
keithbarron@visitbelfast.com
Marketing and Campaigns
Lorraine McGoran Travel Trade / Cruise Belfast
lorrainemcgoran@visitbelfast.com
Jac Callan
jaccallan@visitbelfast.com
Sharon Hickie
sharonhickie@visitbelfast.com
visitbelfast.com 30Visit Belfast Supported By: Strategic Partners: Corporate Partners:
9 Donegall Square North
Belfast BT1 5GB
T 028 9023 9026
F 028 9024 9026
E reception@visitbelfast.com
9 Donegall Square North
Belfast BT1 5GB
visitbelfast.com
T 028 9023 9026
F 028 9024 9026
E reception@visitbelfast.com
/visitbelfastcity
visitbelfast.com
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