LUXURY JEWELRY VIRTUAL TRY-ON FOR - RETAIL - Trueview AR
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VIRTUAL TRY-ON FOR
LUXURY JEWELRY
RETAIL
Redefine the Luxury Shopping Experience
Date: July 2021
About this Paper
Augmented Reality (AR) powered virtual try-on has become a dominant technology trend
and is now influencing the jewelry business’ younger, tech-savvy buyers. Leading retailers are
successfully using AR technology to provide an interactive and personalized try-on experience
on multiple channels, which has enabled traditional jewelry retailers to stay relevant.
Consumer outlook and shopping patterns are rapidly changing. Digital trends have unlocked
new ways of catering to evolving consumer needs. In recent years, there has been an increase
in online consumer presence, and the adoption of online technologies is accelerated further
by the social distancing regulations brought into effect during the 2020 global pandemic.
Gartner predicted emerging technology, AR, has now become an industry-proof technology
that executives can safely invest in to improve and innovate their business [1, 11].
Despite growing enthusiasm, AR-powered virtual try-on technology is not widely known by
luxury jewelry retailers.
What is a virtual try-on? How do luxury jewelry brands position themselves in the digital
world with virtual try-on to boost sales, lower the risk of returns, and facilitate consumer
engagement?
2 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
Digital Retail
Bringing a
New Wave of
Experiences to
the Jewelry
Industry
The luxury jewelry industry has long been
established, providing carefully crafted
experiences through brick and mortar stores.
With the shifts in consumer purchasing
patterns, luxury brands have started thinking
A new generation of digitally
about delivering omnichannel customer connected customers is rapidly
experiences. becoming the biggest purchasers
Early adopters have said that digital solutions of engagement rings. Augmented
can help save costs, for example, by replacing reality provides yet another great
live versions of jewelry styles with digital tool for jewelers to provide a new
prototypes. AR-enabled virtual try-on has
brought a new wave to luxury retail by bringing
way for customers to experience
the ‘try before buy’ experience to online their creations. “
platforms. - The Village Goldsmith.
3 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
Future Jewelry Retail
Shopping Trends
ONLINE RETAIL GETS HIGH TRACTION
1 Due to the increasing advancement in online marketing trends
and the growing adoption of technological advancement
techniques, the demand for online jewelry shopping is predicted
to witness tremendous growth in the coming years. At present,
70%+
eCommerce is positioned on the top owing to the increasing
demand from busy workers, teens, and young professionals [3].
ONLINE CONSUMERS WANT TO TRY BEFORE of shoppers said
2 THEY BUY they would shop
Technavio’s jewelry industry COVID-19 impact analysis report with a retailer
details that the way jewelry looks on the consumer plays a more frequently
significant role in influencing their purchase decision – this if virtual try-on is
has induced eCommerce players to introduce virtual try-on
technology on their proprietary online platforms [2].
available. [9]
4 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
THE IMPACT OF
AUGMENTED
REALITY
ON RETAIL
40% 61% 71%
would be willing to pay of shoppers prefer of shoppers would
more for a product if to shop at stores shop at a retail
they could experience that offer augmented more often if they
it through augmented reality over ones that offerred augmented
reality don’t reality
Source: http://www.retailperceptions.com/ [9]
CONNECTED IN-STORE EXPERIENCES
3 Nielsen’s global deep dive into emerging consumer demands points to the growing role
of in-store technology [4]. In-store tech is posed to enable retailers to use augmented
intelligence and customer data to personalize, predict, and recommend their products,
optimizing the customer’s in-store experience.
In-store technologies will help shoppers quickly navigate through the products, enable
social sharing, and provide real-time promotions, all based on shoppers’ preferences,
allowing brands to combine tailored luxury shopping experiences with trust.
CONSUMERS DEMAND A PERSONALIZED SHOPPING
4 EXPERIENCE
From bracelets to engagement and wedding rings—essentially any piece of jewelry—
retailers are seeing a huge trend toward customization [13].
Personalization is becoming a priority for many couples when buying engagement rings.
Almost 50% of engagement rings now feature custom-designed elements [7].
IDENTIFYING SHOPPERS TRENDS TO GET A COMPETITIVE EDGE
5 Deloitte’s jewelry industry report points out that the jewelry industry has a lot to benefit
from the potential of data-driven insights and advanced analytics [5].
Retail analytics will help organizations have more flexible, receptive, and cohesive data
management systems and assist them in devising new strategies to target specific
objectives such as increasing footfall and improving customer loyalty. Companies will
be able to improve their targeted marketing strategies with location-based offers and
increase upselling opportunities with current customers [6].
5 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
GEN Z WILL BE THE AR GENERATION
6 JWT Intelligence reports 56 percent of Gen Z (born ’96-’10) use social apps to express
themselves creatively [14]. In the information age and with growing competition, jewelry
retailers will have to employ innovative approaches like AR, targeting online marketing
channels with cameras as the first touchpoint to attract customer attention.
Trueview AR
How does Trueview AR help jewelers establish a digital identity?
Trueview AR delivers bottom-up digital solutions for the jewelry industry, right from helping
jewelers digitize their product inventory to crafting web-based and in-store virtual shopping
experiences for shoppers of the future. Integrating digital technologies into the current
ecosystem will allow luxury brands to capitalize on emerging trends like augmented reality and
capture sales leads through different channels.
Software suite Digital Experience
True-to-size jewelry renderings are converted from
3D Rendering
traditional CAD files or images.
2D virtual jewelry try-on based on augmented reality and 3D
Virtual try-on
rendering technology.
Management dashboard with CRM powered by data
User Dashboard
analytics.
6 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
5
Core Services Offered by
Trueview AR
Virtual Inventory
1 An accessible virtual product inventory on digital
platforms is the first step in establishing a digital
identity. With Trueview AR, jewelry retailers can
We reduced the number of
digitize their current inventory using CAD files or live versions of our popular
images. styles to just two or three
and replaced them with
Offering a wider inventory increases retailers’
likelihood of making a sale. Virtual inventory
prototypes in each of our
reduces overhead while ensuring that retailers seven stores. I discovered
always have the right item for every customer [8]. that we were able to
Retailers can easily cater to emerging customer save our company about
trends and provide an exciting and contemporary $300,000 in inventory
shopping experience. At the same time, they can holdings for just those two
preserve their bottom line with reduced shipping
styles.”
costs and fewer aged stock-keeping units.
- David Nygaard Fine Jewelers
7 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
Virtual Try-on
1 Trueview AR employs 3D rendering and AR technologies to create a virtual experience.
With 3D rendering software that can generate truthful views of the jewelry on PC
and mobile devices, the virtual jewelry creates an impression of the real jewelry,
helping retailers craft an authentic try-on experience. With this technology, jewelers
can bring digital experiences to life, providing luxury jewelry shopping experiences
with precision and crafting seamless customer experiences across eCommerce and
brick-and-mortar stores.
Interaction Daymon’s retail perceptions report identifies that shoppers enjoy using
augmented reality, and they see it as a fun and novel way to explore their options as
they weigh out which purchases to make [9].
EXPERIENCES ENABLED WITH VIRTUAL TRY-ON:
Jewelry Try on
Visualize how jewelry items appear on a user’s face and hands.
1. Rings, necklaces, and earrings try-on
2. Size adjustment - jewelry size can be adjusted by customers for
precise item fitting
3. 3D engagement - customers can rotate rings and bracelets to mimic
in-person try on patterns
4. Customization - jewelry can be customized in the try-on mode
(2 try-on product images - ring try-on, and a pair of earrings and necklace
try-on)
Try on your Smartphone
QR code (Direct to Demo Page) - retailers can allow browsing shoppers to
try on showcase items without an associate by directing them to scan a QR
code with their smartphone to help shoppers get comfortable in-store before
interacting with sales staff
Personalization - Jewelry Customization
1 With Trueview AR’s 3D customization possibilities, jewelry retailers can engage
shoppers early in the customer lifecycle by catering to their needs and expectations.
Customers will participate interactively in selecting and customizing their jewelry
based on their preferences, which will enhance customer confidence and boost
sales.
8 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
Jewelers can guide customers’ emotional journey of purchasing luxury jewelry items
like engagement rings by providing personalized experiences and engaging buyers
by giving them the control to craft their own shopping experiences.
Significance of personalization:
1. Luxury items symbolize an occasion, mark an event in shoppers’ life,
a celebration.
2. Authenticity, amongst the latest generation, is one of the most prized
and meaningful traits one could possess [10].
Multichannel experience
Customers can take advantage of a fully immersive, interactive product catalog
on in-store tablet apps or eCommerce web plugins based on their preferences.
Jewelers can increase their market reach and engage the current customer base by
providing a seamless experience across different platforms.
Instore customer touchpoints
Tablet App: Shoppers will be able to customize and try-on jewelry not physically
available in the store that will reduce friction with completing special orders.
Online customer touchpoints
Web plugin: Our first of its kind, AR Web plugin, enables jewelers to deliver
an authentic online shopping experience on mobile, tablet, and PC devices.
A value-increasing addition to existing product images, Trueview AR mimics a
physical in-store buying journey translated to digital platforms and provides an
edge over other eCommerce experiences.
9 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW AR
CASE STUDY
Project:
Does Trueview AR virtual try-on help shoppers make purchase decisions?
The experience would help me shop
Process: for Jewelry (29 responses)
We went public with our product demo in
one of our Seattle stores to capture shoppers’
first impressions of Trueview AR virtual try-
on technology. Store visitors got a chance to
experience the product first hand and provide
one on one feedback to our researchers or
through submitting anonymous survey forms.
Findings:
80% of participants said that the virtual try-on experience enhanced their
shopping experience and helped them make quick purchase decisions.
65% said the experience would help them shop for jewelry both online and in-
store.
13% said the experience would help them shop for jewelry only on online
platforms.
90% female and 76% male participants found the experience very engaging.
User Dashboard
Trueview AR’s custom-designed user dashboard supported by web plugin technology
assists B2B/B2C clients in collecting product purchase and engagement data along
with customer demographic data. Data is retreived from purchases, abandons,
try-on, and customization interactions, and is filtered through various data science
techniques to analyze the collected data. Jewelers can use the try-on data and product
interaction information to predict buyer trends, inform merchandising decisions, and
encourage engagement between staff and customers. The dashboard also helps
track sales and plan product assortment across multiple store outlets. Further, data
reporting is curated to provide insights based on the unique requirements of each
Brand client.
Trueview AR can work with businesses to introduce new data pipelines based on
brand growth strategies. We are also working on enabling omnichannel tracking that
will allow brands to track trends from retail as well as eCommerce channels in the
future.
10 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW ARAbout
Trueview AR
Trueview AR’s mission - deliver an augmented reality shopping solution that can support
luxury jewelry retailers. With web-based and in-store virtual shopping, your customers’
confidence and trust in your product will skyrocket.
Trueview AR ensures that you can work smarter, sell more, and deliver the future of customer
experience with Augmented Reality without hiring engineers and developing expensive
software from inside the organization.
Team
We’re jewelry industry professionals as well as engineers and product designers with the
mission to help your business create a unique digital identity. Jewelry shoppers of the future
will be seamlessly able to transition between the physical and digital worlds, and we at
Trueview AR strive to make that possible.
Get in Touch
11 VIRTUAL TRY-ON FOR LUXURY JEWELRY RETAIL TRUEVIEW ARSOURCES
1. https://www.gartner.com/en/newsroom/press-releases/2019-04-01-
gartner-says-100-million-consumers-will-shop-in-augme
2. https://www.technavio.com/report/3d-printed-jewelry-market-industry-
analysis
3. https://www.globenewswire.com/news-release/2020/02/28/1992622/0/
en/Global-Online-Jewelry-Market-Jewelry-Market-Share-2020-by-
Top-Brands-Leading-Players-Pricing-Trends-Sales-Channels-Revenue-
Demand-and-Business-Opportunities-to-2025.html
4. https://www.nielsen.com/us/en/insights/article/2020/in-store-tech-may-
boost-the-brick-and-mortar-retail-resurgence/
5. https://www2.deloitte.com/content/dam/Deloitte/in/Documents/risk/in-
ra-analytics-in-the-jewellery-industry-noexp.pdf
6. https://www.quantzig.com/blog/top-retail-analytics-trends-watch-
2020#:~:text=Personalization%20is%20one%20of%20the,by%20
leveraging%20retail%20analytics%20solutions
7. https://blog.sarine.com/jewelry-trends-2020
8. https://www.davidnygaardfinejewelers.com/a-case-study-in-virtual-
inventory-and-the-benefits-of-mass-customization
9. http://www.retailperceptions.com/2016/10/the-impact-of-augmented-
reality-on-retail/?utm_source=about&utm_medium=blog&utm_
campaign=ar-retail
10. https://rogersandhollands.com/blog/post/personalized-jewelry
11. https://arpost.co/2020/09/25/augmented-reality-gartners-hype-cycle/
12. https://artillry.co/artillry-intelligence/mobile-ar-global-revenue-
forecast-2019-2024/
13. https://www.ucfs.net/trends-jewelry-industry/
14. https://arinsider.co/2019/12/30/40-percent-of-gen-z-use-social-ar-lenses/
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