Lottery-type " Fukumono Tomica" to celebrate the New Year
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For Immediate Release December 20, 2021
“Tomica” die-cast miniature cars: Over 700 million sold!
Lottery-type “Fukumono Tomica” to celebrate the New Year
To be launched on Wednesday, December 29, 2021
Six kinds of lucky animal motifs, including the tiger of the Oriental zodiac, hawk, and dragon,
are now available to wish you happiness in 2022!
TOMY Company, Ltd.
TOMY Company, Ltd. (Representative Director, President & COO: Kazuhiro Kojima, headquarters: Katsushika-
ku, Tokyo) will release “Fukumono Tomica,” a lineup of lotter-type products to celebrate the New Year, as new
products in the “Tomica” die-cast miniature car series (total six types, note: you cannot choose the item you want, SRP:
JPY 770 each/tax included) on Wednesday, December 29, 2021 at toy stores, toy sections of department stores/mass
retailers in Japan, the specialty store for TOMICA products “TOMICA shop,” online stores, TOMY Company’s
official online store “Takara Tomy Mall” (takaratomymall.jp), etc.
As “Fukumono Tomica” will be sold as part of the “New Year Tomica” series, which was launched in 2013
focusing on the themes of Japan and the New Year, this is the eighth lineup of products in the series.
The “Fukumono Tomica” models feature six kinds of lucky animal to wish you happiness in 2022: the tiger of the
Oriental zodiac, hawk, dragon, guardian dog, beckoning cat, and turtle. This is the first time for the hawk and turtle to
appear in the Tomica series. With a base matte coating and detailed gold-colored accents, etc., these products feature a
different appearance than usual Tomica models.
Over the 51 years from 1970 to the present, Tomica has sold more than 1,100 different types of cars, a total of
more than 700 million cars (as of December 15, 2021). At the time when foreign-made miniature cars were at the
height of popularity, it was born out of a burning desire to see Japanese children playing with more familiar Japanese
miniature cars. It is now loved by parents and children across three generations.
From March 2022, we plan to launch the “Tomica Thank You Campaign: Celebrating 700 Million Cars Sold!”
< “Tomica Thank You Campaign: Celebrating 700 Million Cars Sold!” Overview>
・Event period: To be implemented from March 2022
・Campaign Overview:
To commemorate cumulative sales volume of Tomica exceeding 700 million cars, we will
hold a special campaign to give away original Tomica products not for sale.
*Details will be announced on the Tomica official website at a later date.
Tomica Official Website www.takaratomy.co.jp/products/tomica
■■“Fukumono Tomica” Product Lineup■■
[Tiger] [Hawk]
MITSUBISHI LANCER Honda NSX-R
EVOLUTION IV
The tiger is an auspicious symbol to wish for good luck The hawk flies high in the sky and is an auspicious
with money and safe travels. symbol of good luck. The image is based on a hawk
The image is based on a tiger running powerfully around circling and flying powerfully in the sky.
rocky terrain.
[Guardian dog] [Dragon]
DAIHATSU Rocky Toyota GR Supra
The body design is based on the image of a “one-
Guardian dogs are auspicious symbols that are stroke dragon” that has been around since the Edo
believed to ward off evil. period. The “one-stroke dragon” is a picture of a
dragon’s body drawn in one stroke, which is an
The image is based on the strong and sturdy
auspicious symbol expressing that one’s
appearance of guardian dogs. “development, fortune, and good luck” will not be cut
short.
[Beckoning cat] [Turtle]
NISSAN FAIRLADY Z JSDF LIGHT
ARMOURED VEHICLE
The beckoning cat is an auspicious symbol decorated
with wishes for “prosperity” and “a thousand The turtle is an auspicious symbol for longevity.
visitors.” It is decorated with flowers and gold coins The image is based on a turtle’s hard body, with the
to create an image of elegance and cuteness. transparent blue tires representing the ocean.
■Product Outline
Product Name: Fukumono Tomica
Product Specifications: Total 6 types * All 6 types have mystery
packaging, so you cannot choose a specific item
SRP: JPY 770 (tax included)
Launch Date in Japan: Wednesday, December 29, 2021
Recommended Age: 3 years and up
Package Contents: Tomica main unit × 1
Sales Channels: Toy stores, toy sections of department stores/mass retailers in Japan, the specialty store for TOMICA
products “TOMICA shop,” online stores, and TOMY Company’s official online store “Takara Tomy
Mall” (takaratomymall.jp), etc.
Copyright: © TOMY
Product Website:www.takaratomy.co.jp/products/tomica/sp/fukumono/index.htm
■About “New Year Tomica” Series
Tomica products for the New Year, focused on the themes of Japan and the New Year, were launched in 2013 with
“Fuku Fuku Tomica,” followed by “Kouhaku Fuku Fuku Tomica” in 2014, “Kabukimono Tomica” in 2015, “Tomica
Mukashibanashi” in 2016, “Tomica Hyakunin Isshu” in 2017, “Tomica Sho” in 2018 and “Manpuku Tomica” in 2020.
“Fukumono Tomica” is the eighth lineup of products in this series.
■About “Tomica”
“Tomica” was released in 1970 as Japan’s first palm-sized domestic
die-cast miniature car series, and it celebrated its 50th Anniversary in
2020. At the time when foreign-made miniature cars were at the height of
popularity, it was born out of a burning desire to see Japanese children
playing with more familiar Japanese miniature cars. It is now loved by
parents and children across three generations. Up to now, we have sold
more than 1,100 different types of cars, a total of more than 700 million
cars (as of December 15, 2021).
In recent years, in addition to our long-standing products, we have
expanded our lineup such as with our “Dream TOMICA” Series that collaborates with popular characters and contents
and our “TOMICA Premium” Series of highly detailed collection models. In addition, in 2016, we launched full-scale
licensing of the “Tomica” brand for adults. We have been expanding licensing to apparel, stationeries, daily necessities,
etc. with the aim of making Tomica a brand that will be of interest to a wide range of people regardless of age or gender.
Official Website www.takaratomy.co.jp/products/tomica
＊＊Over 700 Million Cars Sold (Reference Material)＊＊
■Number of Tomica Cars Sold
August 1970 Launch of first-generation “Tomica”
1976 Over 100 million cars sold
1979 Over 200 million cars sold
1984 Over 300 million cars sold
2000 Over 440 million cars sold
2007 Over 500 million cars sold
2010 Over 538 million cars sold
June 2015 Over 600 million cars sold
January 2020 Over 670 million cars sold (1,050 different types)
2021 Over 690 million cars sold (1,080 different types)
December 2021 Over 700 million cars sold (1,100 different types) Lineup of the first generation of six different
“Tomica” mini toy cars
■Top 10 best-selling cars in the past 10 years (2012–2021)
1st 2nd 3rd 4th 5th
No.79 Toyota No.110 Toyota No.108 HINO No.45 Toyota DYNA No. 41 MORITA FIRE
HIMEDIC CROWN PATROL CAR AERIAL LADDER FIRE REFUSE TRUCK ENGINE TYPE CD-I
TRUCK (MORITA
SUPER GYRO
LADDER)
*Product numbers reflect current product serial numbers.
For press inquiries, please contact:
Public Relations Division, TOMY Company, Ltd. Tel: 03-5654-1280 Fax: 03-5654-1380
For product inquiries from consumers, please contact:
TOMY Customer Service (Japanese only) Tel: 0570-041031 (Navi-Dial)
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