LIVE IT. FOR REAL TICKETING INFORMATION - euro2020.com/tickets - UEFA.com

 
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LIVE IT. FOR REAL TICKETING INFORMATION - euro2020.com/tickets - UEFA.com
TICKETING INFORMATION

LIVE IT. FOR REAL
     euro2020.com/tickets
LIVE IT. FOR REAL TICKETING INFORMATION - euro2020.com/tickets - UEFA.com
CONTENTS                                                Introduction
                                                            In 2020 UEFA EURO will celebrate its 60th anniversary. To celebrate this milestone, the
                                                            tournament will be played across 12 different European cities – bringing the EURO closer to
    03   Introduction            12   Fans First            fans and celebrating the best of European football and culture.

    06   Key information         14   Key dates             The mission of the UEFA EURO 2020 ticketing strategy is to maximise sales and optimise
    08   Ticket quotas           16   General information   attendance at the matches of EURO 2020 through a fair and transparent process, while at the
                                                            same time providing value for money for spectators and a safe and vibrant environment.
    10   Categories and prices
                                                            Since 1960 a total of 14 countries have hosted the finals. But in 2020 a record 12 nations
                                                            across Europe will co-host the final tournament – including seven that will be staging matches
                                                            in the EURO finals for the first time: Azerbaijan, Denmark, Hungary, the Republic of Ireland,
                                                            Romania, Russia and Scotland.

                                                            EURO 2020 will be the biggest European Football Championship finals ever. Among the 12
                                                            host cities – Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow,
                                                            London, Munich, Rome and Saint Petersburg – there are 8 capital cities and 11 venues
                                                            boasting a stadium capacity in excess of 50,000.

                                                            EURO 2020 will comprise of 51 matches, and Rome will kick off the tournament when it hosts
                                                            the opening match on Friday 12 June 2020. All 12 hosts will welcome three group stage
                                                            matches – including at least two matches of their national team, should they qualify - and
                                                            one round-of-16 or quarter-final game. All roads lead to London for the climax of the finals.
                                                            Wembley Stadium will host the two semi-finals and the final, and the new European champions
                                                            will be crowned on Sunday 12 July 2020.

                                                            There will be a total stadium capacity of 3,000,000 people – 20% more than at UEFA EURO
                                                            2016 – and more tickets available to the general public than ever before. At EURO 2020 fans
                                                            can expect to ‘LIVE IT. FOR REAL’.

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LIVE IT. FOR REAL TICKETING INFORMATION - euro2020.com/tickets - UEFA.com
LIVE IT. FOR REAL TICKETING INFORMATION - euro2020.com/tickets - UEFA.com
KEY information
 Easy and convenient ticket                             general public, which is 50% (500,000)           •  Hospitality packages are available at all
                                                                                                                                                              3
                                                                                                                                                             Million
 application process for fans
 Despite EURO 2020 being held in 12
                                                        more than in 2016, and 960,000 tickets
                                                        will be available to fans of PNAs, which is
                                                                                                            venues and start at €780 per person.
                                                                                                         • All tickets will be sold in euros. However,
                                                                                                                                                             Tickets
 different countries, fans will be able to apply        20% (160,000) more than in 2016.                    fans will also be able to view the ticket
 and purchase tickets from one website;             •   Tickets for less than €100 will be available        prices in their local currency.
 euro2020.com/tickets, no matter where                  for all 51 matches, representing                 • To ensure tickets purchased are valid, fans
 they are based or where they would like to             1.25 million tickets.                               must only buy tickets via UEFA.com.
 travel to.                                         •   13,000 ‘Fans First’ tickets for each semi-       -- Tickets bought anywhere other than
                                                        final and the final – a total of almost             through the official sales channel may be
 Ticket sales process:                                  40,000 tickets – will be sold for €95 or less.      invalid, non-existent or counterfeit, and
 key characteristics                                •   44 matches have tickets available for               those in possession may be denied entry
 The general public can apply for tickets for           €50 or under, which represents 960,000              to the stadium.
 EURO 2020 online from Wednesday 12 June                tickets.                                         • Tickets will be allocated via a random
 2019 at 14:00 CET to Friday 12 July 2019           •   There will be only one main sales phase for         ballot; it does not matter if fans apply at
 at 14:00 CET via                                       the public.                                         the beginning or end of the application
                                                    •   Only four tickets per match are allowed             phase.
      euro2020.com/tickets                              for each application to enable as many           • Matches will be accessible for everyone;
                                                        applicants as possible to see matches.              wheelchair capacities have been increased.
 •   Any fan who creates a EURO 2020                •   There are two price clusters to represent        • Purchasing tickets is easy; there are
     ticketing account online at the above             the different levels of purchasing power of           no complicated bundles; fans have the
     website between Sunday 19 May 2019 and            the various host countries.                           freedom to purchase tickets for the
     Tuesday 11 June 2019 will be entered into      -- Cluster A includes Denmark, England,                  matches they would like to see.
     a random draw to win two free category 1          Germany, Ireland, Italy, Netherlands,             •   ‘Follow my team’ tickets will be sold
     tickets to an opening game. One lucky fan         Russia, Scotland and Spain.                           directly to the fans of the participating
     will also win two free category 1 tickets      -- Cluster B includes Azerbaijan, Hungary and            national associations (PNAs) after the
     to the EURO 2020 final. Winners will be           Romania.                                              EURO 2020 final tournament draw which
     selected at random and all winners will be     • Attractive entry prices have been set                  takes place in Bucharest on Saturday 30
     announced by Friday 28 June 2019. Terms           starting at €30 for cluster B and €50 for             November 2019.
     and conditions apply.                             cluster A.                                        •   Additional ‘Follow my team’ tickets will be
 •   3 million tickets will be available.           • There are three ticket categories. In                  sold in April 2020, once all 24 participating
 •   Over 80% of tickets will be for the fans of       general, category 1 tickets are mainly                teams are known.
     participating national associations (PNAs)        central, category 2 tickets are mainly in         •   Tickets will be sold to individuals only;
     and the general public.                           the corners, and category 3 tickets are               companies can purchase official hospitality
 •   1.5 million tickets will be available to the      behind the goals.                                     packages.

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LIVE IT. FOR REAL TICKETING INFORMATION - euro2020.com/tickets - UEFA.com
Ticket quotas                                                                                            OPENING MATCH: ROME
                                                                                                          FINAL: LONDON

 EURO 2020 is a complex event which works              equated to 800,000. For EURO 2020 there            The global sponsors and national supporters      Standard single match tickets
 based on ticket quotas. This means that               will be more than 960,000 tickets available        of EURO 2020 will make a high number of          Single match tickets are tickets for a specific
 tickets are reserved for certain target groups        for fans of the participating teams, which         tickets available to fans through promotional    match. These tickets will be available for all
 that place their orders according to specific         represents an increase of 20% (an additional       lotteries and competitions.                      51 matches in the various price categories.
 timelines (for instance, four participating           160,000 tickets).
 teams may only be known a month before                                                                   Tickets will also be reserved for VIPs and       ‘Follow my team’ tickets
 the tournament, as some teams will qualify            By increasing ticket numbers and hosting the       members of the UEFA family, i.e. non-            A specific sales phase for the fans of up to
 via the European Qualifiers play-offs in April        tournament all over Europe in 2020, UEFA           participating associations, UEFA committees,     20 participating teams will be launched
 2020).                                                will bring football closer to the fans than ever   clubs, football confederations, and other        after the final tournament draw on Saturday
                                                       before.                                            football-related entities or individuals.        30 November 2019. The remaining four
 Increased ticket allocation for                                                                                                                           teams participating in EURO 2020 will be
 local and travelling fans                             Overview                                           The official hospitality packages will also be   determined in April 2020 after the European
 For EURO 2016 there were 1 million tickets            2.5 million tickets for EURO 2020 will be sold     available from Wednesday 12 June 2019,           Qualifiers play-offs which will take place
 available for the general public. For EURO            directly to fans online via euro2020.com/          prices start from €780 per person and are        between Thursday 26 March and Tuesday 31
 2020, this number has increased by 50% (an            tickets. Additionally, UEFA has contractual        available at euro2020.com/hospitality.           March 2020. A further draw will take place on
 additional 500,000 tickets), with 1.5 million         arrangements with commercial partners,                                                              Wednesday 1 April 2020, if required.
 tickets being made available to the general           (sponsors and broadcasters), host cities,          Total number of tickets
 public.                                               participating national associations and other      Based on the anticipated capacities of the 12    In addition to tickets for the group-stage
                                                       entities that are entitled to ticket allocations   venues, approximately 3 million tickets will     matches, fans will be able to purchase
 Similarly tickets for fans of the participating       in acknowledgement of their support in             be available across the 51 matches. These        tickets for a knockout-stage match for their
 national associations during EURO 2016                organising the tournament.                         figures do not take into account the number      nominated team; for example, if Team A
                                                                                                          of seats that have to be deducted for security   makes it to the final, and a fan has purchased
 Comparison of ticket allocations for EURO 2016 and EURO 2020                                             reasons, camera and media positions and          final tickets for Team A, the fan will be able to
                                                                                                          other operational reasons.                       watch the final. If Team A does not make it to
     Quotas                                                          2016         2020
                                                                                                                                                           the final, the fan will not be entitled to go to
     General public                                                  42%          50% (1.5m tickets)
                                                                                                          Tickets                                          the final, but will receive a full refund.
     Participating National Associations (PNAs)                      32%          32%*                    As EURO 2020 is an international
     Commercial partners (sponsors and broadcasters)                 13%          9%*                     tournament, tickets are available to cover the   These sales will be conducted in close
     Official Hospitality                                            6%           4%*                     different needs of domestic visitors, visitors   collaboration with all 24 competing national
     UEFA football family and corporate social resp.                 4%           1%*                     from abroad, disabled fans, companies, VIPs      associations. If fans only wish to see a specific
                                                                                                          and supporters of the participating national     team, the tickets offered in December 2019
     Host country/countries and host cities                          2%           3%*
                                                                                                          associations.                                    and April 2020 are the ideal product.
     VIP guests                                                      1%           1%*

08                                                                                                                                                                                                             09
categories and prices                                                                                                                                        Affordable prices
                                                                                                                                                              from €30 / €50
 Tickets for disabled fans                          •   access to one of the prestigious
 In line with major international sports                hospitality areas from three hours before
 events, there will be tickets available at every       kick-off;
 match for people who require wheelchair            •   a gourmet dining experience comprising
 access. Wheelchair users will have a space             fresh food, fine wines, beers and other
 reserved for them and can request a seat               refreshments;
 for an accompanying person. Tickets for            •   personalised service;
 persons accompanying disabled visitors             •   pre and post-match entertainment in the
 are complimentary. All tickets for disabled            hospitality lounges; and                               Category 1                                     Category 2                                   Category 3
 supporters are sold at the lowest price            •   an exclusive commemorative gift.                  Centrally positioned                          Mainly in the corners                           Behind the goals
 category, regardless of their location in
 the stadium. Valid proof of disability will be     For more information,                              CLUSTER A: AMSTERDAM, BILBAO, COPENHAGEN, DUBLIN, GLASGOW, LONDON,
 required when applying for these tickets.          visit euro2020.com/hospitality                     MUNICH, ROME, ST PETERSBURG
                                                                                                                                                  Group stage and                           Quarter finals and Opening
 Live commentary by an audio-descriptive            Price categories                                                                              round of 16                               match (MUN, ROM, SPB)*
 commentator will be provided and                   Tickets will be offered in three price             Category 3                                 €50                                       €75
 broadcasted via FM transmission for all            categories for EURO 2020. The following            Category 2                                 €125                                      €145
 matches. Therefore, visually impaired people       principles apply for the definition of
                                                                                                       Category 1                                 €185                                      €225
 can purchase any of the available tickets and      categories in the stadium. The application of
 will be able to listen to the live commentary      such principles – outlined right - is dependent
                                                                                                       CLUSTER B: BAKU, BUCHAREST AND BUDAPEST
 from any seat in the stadium using their own       on the seating configuration of each stadium.
                                                                                                                                                  Group stage, round of 16, and quarter final (Baku)
 FM receiver.
                                                    Ticket prices                                      Category 3                                 €30
 Hospitality packages                               Ticket prices for EURO 2020 were established       Category 2                                 €75
 For those looking for a premium match              using research on the purchasing power             Category 1                                 €125
 experience and guaranteed ticket(s), UEFA          of individuals in the host country, pricing       €
 will offer official hospitality packages,          information from previous tournaments and                                                     Semi finals (London)                      Final (London)
 available from 12 June 2019. There are a           other comparable events. The aim is to keep
                                                                                                       ‘Fans First’                               €85                                       €95
 range of options, starting from €780 per           tickets affordable for fans, thus allowing
                                                                                                       Category 3                                 €195                                      €295
 person, including private suites, business         everyone to be part of the event. There are
 lounges and a more casual and livelier club.       two price clusters – A and B – outlined right.     Category 2                                 €345                                      €595
 In addition to the best seats in the stadium,                                                         Category 1                                 €595                                      €945
 these packages include:                                                                              Value-added tax (VAT) applicable in each host country is included within the ticket price and will be covered by UEFA.
                                                          Ticke                                       *Munich, Rome and St Petersburg
                                                        all m ts to
                                                              at
                                                         for un ches
                                                                der
10
                                                    €100                                                                                                                                                                       11
fans first
 Why are there different prices for                  In 2020 UEFA EURO will celebrate its 60th          possible chance to secure tickets, those who        Please note the following in relation to its use:
 different venues?                                   anniversary. To mark this milestone, the           are unsuccessful in their ticket application        • No ™ or ® symbols appear anywhere in the
 Cluster A includes Amsterdam, Bilbao,               tournament will be played across 12 different      for the lottery phase in July 2019 will                slogan.
 Copenhagen, Dublin, Glasgow, London, Munich,        European cities – bringing EURO 2020 closer        automatically be entered in to the ‘Fans            • It always is used alongside EURO 2020
 Rome and St Petersburg. Cluster B includes          to the fans than any European Football             First’ programme. These fans will be the               brand identity features.
 Baku, Bucharest and Budapest.                       Championship finals before.                        first to be informed about new EURO 2020            • No other logo, device or symbol is designed
                                                                                                        ticket availability (on account of unsuccessful        to be used alongside it, other than official
 This decision to have different price clusters      There will be a total stadium capacity of          payments and ticket returns). Supporters in            EURO 2020 assets.
 was made based on extensive research                3 million people, 20% more than the previous       the ‘Fans First’ group will be given an exclusive   • It is always used in a UEFA-owned/licensed
 relating to the purchasing power and average        record set at UEFA EURO 2016, and more             priority period to purchase these tickets.             typeface.
 income of residents within the host countries.      tickets available to the public.                                                                       • It is always used in English and never
 Research showed that the purchasing                                                                    The ‘Fans First’ programme will ensure any             translated.
 power and average incomes of residents in           To ensure more fans than ever have the             ticket returns will always be offered to fans
 Azerbaijan, Romania and Hungary was lower           opportunity to LIVE IT. FOR REAL, UEFA has         that were unsuccessful in the lottery phase         Fan competition
 than in the nine other host countries.              ensured there will be tickets available for less   first; this matches the EURO 2020 objective of      Any fan who creates a EURO 2020 ticketing
                                                     than €100 for all 51 matches, a total of 1.25      bringing football closer to the fans than ever      account online at euro2020.com/tickets
 The price clusters have been applied                million tickets. In addition, 13,000 category 3    before and encourages fans to ‘LIVE IT. FOR         between 19 May 2019 and 11 June 2019 will
 throughout the entire tournament.                   ‘Fans First’ tickets for each semi-final and the   REAL.’                                              be entered in to a random draw to win two
 Consequently, tickets to the quarter-final in       final, a total of almost 40,000, tickets will be                                                       free category 1 tickets to the opening game.
 Azerbaijan are less expensive than the tickets      available during the main application phase        Ticket promotion                                    One lucky fan will also win two free category
 for the quarter-finals in Germany, Italy and        and the fans of the teams sales phase for less     ‘LIVE IT. FOR REAL’ is a slogan designed to         1 tickets to the EURO 2020 Final. Winners will
 Russia.                                             than €95. These tickets represent 15% of the       help inspire and encourage fans to experience       be selected at random and all winners will be
                                                     stadium capacity.                                  a match live in the stadium, rather than by         announced by the end of June 2019. Terms
 ‘Fans First’                                                                                           watching a match on a screen. The ‘LIVE IT.         and conditions apply.
 UEFA understands that fans and the entire           Of the 51 matches, 44 will offer tickets for €50   FOR REAL’ slogan will help to ensure live
 community are central to the whole essence          or less, which means 960,000 tickets in all.       football is brought to more fans than ever
 and lifeblood of football, and therefore, putting                                                      before.
 ‘Fans First’ is at the core of UEFA’s strategy.     Making over 1 million tickets available at
 The very nature of football is reliant on its       affordable prices across all 51 matches is          ‘LIVE IT. FOR REAL’ is a slogan linked
 meaningfulness and connection to fans,              testament to UEFA‘s respect for the fans, who      solely to the promotion of tickets for

                                                                                                                                                                                     W   IN
 communities and all of those involved, who          truly represent the spirit of the game.            EURO 2020.
 breathe life into the game.                         Furthermore, to ensure fans are given every

                                                                                                                                                                                     TICK        ETS!
 ‘LIVE IT. FOR REAL’
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key dates
     Sunday 19 May 2019       Ticket portal open for registrations                                Best chance for fans to secure                     Sales rules
                                                                                                  their tickets                                      To ensure a fair allocation of the tickets, the
     Sunday 19 May-           Fan competition open; create a ticketing account now at
     Tuesday 11 June 2019     euro2020.com/tickets and enter the draw to win 2 free tickets       All tickets for the tournament will be sold        following regulations apply:
                              to an opening game and 2 free tickets to the final                  through euro2020.com/tickets. The
     Wednesday 12 June-       Ticket application period for the general public                    ticket portal, allowing users to register their    •   Fans can apply for a maximum of four
     Friday 12 July 2019                                                                          personal details is currently open.                    people per match (the applicant and up to
     By Monday                Applicants notified about the outcome of their ticket application                                                          three guests).
     12 August 2019           Payment requested from successful applicants (fans will have        The ticket application process will commence       •   Individuals can apply for only one price
                              approximately ten days to make payment)                             on Wednesday 12 June 2019 at 14:00 CET                 category per match however, to increase
     August-September 2019    Waiting list sales (‘Fans First’ programme)                         and end on Friday 12 July 2019 at 14:00 CET.           the chances of receiving tickets, fans
     Saturday                 EURO 2020 final tournament draw in Bucharest, Romania               The allocation of tickets for the tournament           can indicate their willingness to accept
     30 November 2019                                                                             will be independent of the time the                    tickets in other categories if the selected
     December 2019            Start of ticket sales to the participating national associations    application is registered, giving all applicants       category is not available.
     March-April 2020         Ticket resale platform                                              an equal opportunity.                              •   Tickets cannot be requested for two
                                                                                                                                                         matches taking place on the same day
     Wednesday 1 April 2020   Start of ticket sales to fans of the remaining qualifying teams
                                                                                                  During this phase, fans can change or cancel       •   Individual match tickets will not be made
     May 2020                 Ticket distribution information
                                                                                                  their application at any time. After the phase         available to commercial entities.
     Friday 12 June 2020      Opening match: Rome, Italy                                          has closed on 12 July 2019, no changes or          •   Individuals can only submit one
     Sunday 12 July 2020      Final: London, England                                              cancellation will be possible.                         application for the tournament.

                                                                                                  A random ballot will be conducted if demand        The above rules apply to all ticket types
 Fans can view key dates and obtain further important information by visiting the EURO 2020       exceeds supply for a match and category, to        available for purchase.
 ticketing page which is live now at                                                              allocate the requested tickets.

                                                                                                  Applicants can increase their chances
       euro2020.com/tickets                                                                       of acquiring a ticket by indicating their
                                                                                                  agreement to accept tickets in alternative             THERE WILL NOT BE
                                                                                                  price categories.                                      ANY TICKET SALES AT
                                                                                                                                                         THE STADIA DURING
                                                                                                                                                         THE TOURNAMENT.

14                                                                                                                                                                                                     15
general information
 Ticket Payment Process                                 their tickets from the stadium, or losing
 Ticket payments must be made in euros. All             a piece of paper, leaving it at home, or
 tickets must be paid for by Alipay or with a           having to find a printer.
 valid debit or credit card.                        •   There is no need for fans to wait for
                                                        friends or family members outside the
 The results of the lottery will be announced           stadium; fans can transfer mobile tickets
 no later than Monday 12 August 2019.                   to their friends and family using the        tickets and ensures that sellers receive their       will be confiscated before entry into
 Applicants will receive an email on or before          mobile ticketing app before entering the     money in full.                                       the stadium.
 this date informing them as to whether their           stadium.                                                                                      •   UEFA will exercise its right to refuse entry
 application has been successful or not.            •   It means improved sustainability, with       Commercial partner promotions                        into a stadium in instances where the
                                                        a reduction in paper use, delivery and       Please note that only commercial partners            EURO 2020 stadium rules or the ticket
 Successful applicants will be given a limited          printing.                                    of EURO 2020 are authorised to offer tickets         terms and conditions are violated. The
 time (approximately ten days) to make                                                               in lotteries and other competitions. For a           ticket will be confiscated.
 payment for their tickets. Once UEFA receives      The fans who receive mobile tickets will be      complete list of commercial affiliates, please
 payment in full, fans will be notified via email   provided with more detailed information          refer to euro2020.com.                           Unauthorised sales
 that their tickets are secured. If a fan does      closer to the tournament.                                                                         UEFA is aware of unauthorised ticket
 not successfully make payment for their                                                             Important notes                                  sales and strongly advises against buying
 tickets within the specified timeframe, their      Customer service                                 •   EURO 2020 stadium rules and the              tickets through channels other than those
 tickets will be released and made available to     A list of frequently asked questions (FAQ)           Ticketing Sales General Public Terms         mentioned in this brochure. Tickets bought
 fans in the ‘Fans First’ group.                    is available in 13 different languages and           and Conditions apply in all cases. The       anywhere other than through the official
                                                    fans can contact our customer service via            full version of the stadium rules and the    sales channel may be invalid, non-existent or
 Ticket distribution                                euro2020.com/tickets should they have                terms and conditions can be found on         counterfeit, and those in possession of such
 A percentage of tickets will be distributed        further questions. All customer questions will       euro2020.com.                                tickets may be denied entry into the stadium.
 via an electronic ticket distribution method       be responded to via email in a timely manner.    •   Ticket sales are final upon payment.
 (a mobile ticketing app) for the first time in a                                                    •   Fans are required to adhere to the seat      Contact information
 UEFA European Football Championship final          Ticket resale platform                               numbers noted on their tickets. Seats        All UEFA contact information can be found on
 tournament.                                        A ticket resale platform will allow fans to          in the stadium will not be allocated on a    euro2020.com.
                                                    offer their tickets for resale at face value         first-come, first-served basis.
 This method of distribution provides many          via euro2020.com/tickets. The ticket resale      •   All items that compromise security (e.g.     Media enquiries
 benefits:                                          platform will be available in March/April            weapons, fireworks, glass bottles, large     For general questions,
 • It facilitates easy distribution to enable       2020. This platform will allow fans to safely        banners) or are not appropriate for use      contact media@uefa.ch
    the sale of tickets closer to each match.       purchase tickets from other fans, through an         in a stadium (e.g. megaphones, laser
 • It offers improved convenience for fans;         official UEFA sales channel. This eliminates         pointers) are strictly forbidden. All fans
                                                                                                                                                           euro2020.com/tickets
    they do not need to worry about collecting      the risk of acquiring invalid or fraudulent          will be searched, and any such items

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LIVE IT. FOR REAL

          euro2020.com/tickets

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