Second Quarter 2020 Highlights

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Second Quarter 2020 Highlights
Second Quarter 2020 Highlights
Second Quarter 2020 Highlights
Disclaimer
    We are not making any representations or warranties, express or implied, with respect to the information (financial, business, legal or otherwise) contained in this presentation. No person has been authorized to give any information other than that
    contained in this presentation.

    Forward-Looking Statements
    This presentation, as well as other written or oral communications made from time to time by us, may contain certain forward-looking statements. Forward-looking statements refer to our current expectations and projections relating to our financial
    condition, results of operations, plans, objectives, strategies, future performance, and business. You can identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. Forward-looking statements include
    statements containing words such as ‘‘anticipate,’’ ‘‘assume,’’ ‘‘believe,’’ ‘‘can,’’ have,’’ ‘‘contemplate,’’ ‘‘continue,’’ ‘‘could,’’ ‘‘design,’’ ‘‘due,’’ ‘‘estimate,’’ ‘‘expect,’’ ‘‘forecast,’’ ‘‘goal,’’ ‘‘intend,’’ ‘‘likely,’’ ‘‘may,’’ ‘‘might,’’ ‘‘objective,’’ ‘‘plan,’’ ‘‘predict,’’
    ‘‘project,’’ ‘‘potential,’’ ‘‘seek,’’ ‘‘should,’’ ‘‘target,’’ “will,’’ ‘‘would,’’ and other words and terms of similar meaning in connection with any discussion of the timing or nature of future operational performance or other events. For example, all statements
    made relating to growth strategies, estimated and projected costs, expenditures, and growth rates, plans and objectives for future operations, growth, or initiatives, or strategies are forward-looking statements.
    All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that are expected. The risks and uncertainties that could cause actual results to differ materially from those expressed or
    implied by these forward-looking statements include but are not limited to: (i) uncertainty regarding global economic conditions, particularly the uncertainty related to the duration and impact of the rapidly evolving COVID-19 pandemic, including its
    impact on global economic conditions; (ii) our ability to maintain and strengthen our brand and generate and maintain ongoing demand for our products; (iii) our ability to successfully design, develop and market new products; (iv) our ability to
    effectively manage our growth; (v) our ability to expand into additional consumer markets, and our success in doing so; (vi) the success of our international expansion plans; (vii) our ability to compete effectively in the outdoor and recreation market
    and protect our brand; (viii) the level of customer spending for our products, which is sensitive to general economic conditions and other factors; (ix) problems with, or loss of, our third-party contract manufacturers and suppliers, or an inability to obtain
    raw materials; (x) fluctuations in the cost and availability of raw materials, equipment, labor, and transportation and subsequent manufacturing delays or increased costs; (xi) our ability to accurately forecast demand for our products and our results of
    operations; (xii) our relationships with our national, regional, and independent retail partners, who account for a significant portion of our sales; (xiii) the impact of natural disasters and failures of our information technology on our operations and the
    operations of our manufacturing partners; (xiv) our ability to attract and retain skilled personnel and senior management and to maintain the continued efforts of our management and key employees; (xv) the impact of our indebtedness on our ability to
    invest in the ongoing needs of our business; and (xvi) the other risks and uncertainties set forth under the caption “Risk Factors” and elsewhere in reports we file with the Securities and Exchange Commission (the “SEC”).
    These forward-looking statements are made based upon detailed assumptions and reflect management’s current expectations and beliefs as of the date hereof. While we believe that these assumptions underlying the forward-looking statements are
    reasonable, we caution that it is very difficult to predict the impact of known factors, and it is impossible for us to anticipate all factors that could affect actual results. Readers of this presentation should consider these factors in evaluating, and are
    cautioned not to place undue reliance on, the forward-looking statements contained therein. YETI undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or
    otherwise, except as required by law

    Non-GAAP Financial Measures
    We present Adjusted EBITDA, Adjusted Net Income and Adjusted Net Income per Diluted Share to help us describe our operating performance. We define Adjusted EBITDA as net income before interest expense, net, provision for income taxes and
    depreciation and amortization, adjusted for the impact of certain other items, including: non-cash stock-based compensation expense, asset impairment charges, and loss on modification and extinguishment of debt, including accelerated amortization
    of deferred financing fees resulting from the early prepayment of debt. We define Adjusted Net Income as net income, adjusted for non-cash stock-based compensation expense, asset impairment charges, accelerated amortization of deferred
    financing fees and loss on modification and extinguishment of debt, including accelerated amortization of deferred financing fees resulting from the early prepayment of debt. Adjusted EBITDA is not defined by accounting principles generally accepted
    in the United States, or GAAP, and may not be comparable to similarly titled measures reported by other entities. We use Adjusted EBITDA, Adjusted Net Income and Adjusted Net Income per Diluted Share as a measure of profitability. Adjusted
    EBITDA, Adjusted Net Income and Adjusted Net Income per Diluted Share have limitations as a profitability measure in that it does not include the interest expense on our debts, our provisions for income taxes, and the effect of our expenditures for
    capital assets and certain intangible assets. Our presentation of Adjusted EBITDA, Adjusted Net Income and Adjusted Net Income per Diluted Share should not be construed as a basis to infer that our future results will be unaffected by extraordinary,
    unusual or non-recurring items. See Appendix for reconciliation of GAAP to Non-GAAP financial measures and see investors.yeti.com for recast 2019 Non-GAAP financial results, as discussed below.

    Revised Non-GAAP Financial Measures Beginning in Fiscal 2020
    As previously disclosed, following YETI’s initial full year as a public company and beginning with the first quarter of Fiscal 2020, YETI revised its definitions of certain non-GAAP financial measures by eliminating various adjustments. These revisions
    are intended to align with how management will evaluate the performance of the business going forward. Specifically, YETI will no longer include adjustments for investments in new retail locations and international market expansion, transition to the
    ongoing senior management team, and transition to a public company.
    YETI has recast its historical 2019 non-GAAP financial measures to conform to the revised definitions on its investor relations website at investors.yeti.com.
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Second Quarter 2020 Highlights
1
        EXPANDING OUR CUSTOMER BASE
        Debuted new digital content including The Midnight Hour and Tips from the Pit

        New partnerships including Major League Baseball, surfer Mick Fanning, and Crew Nation

    2   INTRODUCE NEW PRODUCTS
        Q2 2020 introductions: Roadie 24 hard cooler, Rambler Elements, and Daytrip Lunch Box

        Launched Navy color in coolers and bags

    3   ACCELERATE DTC
        $133.0MM Q2 2020 Sales / +61% YoY Growth / 54% Channel Mix

        YETI.com registered triple-digit year-over-year growth each month during the quarter

    4   EXPAND INTERNATIONALLY
        Strong E-Commerce growth and expansion across international markets

        Retail partners established in nine countries YTD in Europe and the U.K.

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Second Quarter 2020 Highlights
LTM Q2 2020 Net Sales                                                                                KEY FINANCIAL METRICS

                                                                                                                     $948MM                                      $187MM
                                                                                                                                                                      LTM Q2 2020
                                                                                                                     LTM Q2 2020 Net Sales
                                                                                                                                                                    Adjusted EBITDA2

                                                                                                                               47%                                    20%
    Coolers &                                                                                                                                                         LTM Q2 2020
                                                                                                                 2013 – 2019 Net Sales CAGR
                                                                                                                                                                Adjusted EBITDA2 Margin
    Equipment                                   LTM Q2 2020
        41%
                                                $948MM
                                                                                         Drinkware                               KEY BUSINESS METRICS
                                                                                           57%

                                                                                                                                      7                              >95%
                             ​Other                                                                                  New Products Introduced
                                                                                                                                                                YETI Owner Referral Rate3
                                 3%                                                                                         1H 2020

                                                                                                                        ~57MM                                      2.5MM
                                                                                                                           LTM Q2 Traffic to
                                                                                                                                                               YETI Social Media Followers5
                                                                                                                            YETI websites4

     1 Other includes apparel, bottle openers, ice substitutes, and other accessories.               4 Represents visits to YETI.com and YETIcustomshop.com.
     2 Please refer to page 19 for a reconciliation of Adjusted EBITDA to net income.                5 Includes Facebook and Instagram as of July 27, 2020.
     3 Per January 2019 YETI Owner Study.
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Second Quarter 2020 Highlights
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Second Quarter 2020 Highlights
2006
                                                                     FISHING          HUNTING
2020

                      BEACH                                  SNOW    CAMPFIRE             AT PLAY       AT HOME         AT WORK

                  •     YETI’s Customer Base Has Expanded as Brand Awareness Has Spread Nationally and Internationally

                  •     New Products and Marketing Driving Attractive Shift in Demographics

             12                               129                        64%                           9%             33%
        Communities                        Ambassadors                 2019 % Under 451             2015 % Female1   2019 % Female1

     1 Per October 2015 and January 2019 YETI Owner Study.
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Second Quarter 2020 Highlights
LARGE AND GROWING                                                                          DOMESTIC UNAIDED BRAND
                  SOCIAL MEDIA PRESENCE                                                                        AWARENESS BY REGION2
                                                 Followers1
                                                                                                                                                2019     2015
                                                                                          4.6MM
                                                                                                   20%
                                                                                          4.5MM               18%

                                                                        3.3MM                                            14%
                                                                                                                                    13%
                                                                                                                                                 11%          11%
                                                                                                                                                                            10%
                                                                      3.1MM                                                                                                            9%
                                                                                                                                                                                                    8%
                                                                                                         7%
                                                  1.5MM                                                             4%
                                                                                                                                                       3%
                                                                                                                                          2%
                                        616K                                                                                   1%                                   1%                      1%           1%
                                                                                                                                                                                  0%

                                       488K                                                       East South West South East North West North    South          Pacific 4    New       Mountain4 Mid Atlantic4
                                                                                                   Central 3  Central 3  Central 4  Central 4    Atlantic 3                 England4
                                      426K

                                     342K

                                                                              BROAD EARNED MEDIA COVERAGE

    1 Instagram followers as of July 27, 2020.                3 Heritage market region.
    2 Per YETI’s January 2019 Brand Tracking Study.           4 Non-heritage market region.
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Second Quarter 2020 Highlights
1H                  2H                 1H                   2H                   1H                    2H                          1H
                                                   PRE 2016
                                                                                     2017                2017               2018                 2018                 2019                  2019                        2020

                        Hard
                       Cooler      Sherpa™, Roadie®,                                                                                                                                River        YETI
                                  Tundra®, YETI Tank™         Tundra® 210       Limited Edition     Limited Edition     Limited Edition       Haul™     Silo®        Reef Blue      Green     V Series™        Roadie® 24      Navy

                        Soft
                       Cooler    Hopper®         Field Tan                                           Hopper Flip® 8                                                                Daytrip® Hopper® M30                Daytrip®
                                                                                                                      Hopper BackFlip™
Coolers & Equipment

                                   One           Colorway     Hopper   Flip®     Hopper®    Two        & Flip® 18                                                    Charcoal     Lunch Bag                           Lunch Box

                       Bags
                                                                                                                      Camino® Panga®            Tocayo™                           Crossroads™ Crossroads™
                                                                                                    Panga® Duffel     Carryalla Backpack        Backpack                            Backpack    Tote Bag

                       Cargo
                                                                                                    LoadOut® Bucket                                              LoadOut GoBox™

                      Outdoor
                       Living
                                                                                                                                           Boomer™ Lowlands™                      Trailhead™                         Trailhead™
                      and Pet                                                                                            Hondo® Base
                                                                                                                                              8      Blanket                        Dog Bed Boomer™ 4
                                                                                                                          amp Chair                                                                                  Camp Chair
Drinkware

                      Rambler®
                                                                                 Colored                                                     Navy Stackable       24 Oz. Canyon   Jr. Kids 12 Oz. Stackable   Elements 26 Oz. New Colster
                                     Tumbler       Colster®   Lowball Bottle    Drinkware     Jug         Mug            Wine Tumbler                Pint          Mug    Red      Bottle Bottle     Mug      Collection Stackable Sizes
Other

                                                                                                                                           Cooler Cuts Women’s       Bait Shop                                Spring Badge Fishing Club
                                 Shirts / Hats     YETI ICE   Brick    Hoodie                            Howler
                                                                                                                                                   Tank               T-Shirt                                    T-Shirt     Rope Hat

                                INNOVATION CREATES REASON TO BUY                                                                           CUSTOMIZATION, COLORWAYS, AND LIMITED
                                   AND INCREASES ADDRESSABLE                                                                               EDITION OFFERINGS ENCOURAGE NEW AND
                                            MARKETS                                                                                                  REPEAT PURCHASES

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Second Quarter 2020 Highlights
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Second Quarter 2020 Highlights
HIGHLIGHTS                                                           STRATEGIC CHANNEL MIX CREATES STABLE, HIGH MARGIN PROFILE

     •    Diverse omni-channel business
                                                                                                      2015                         LTM Q2 2020
     •    Fast growing DTC business
                                                                                        Wholesale2                     Wholesale 52%
     •    Diverse group of U.S. wholesale partners with                                   92%

          nationwide coverage; only one account exceeds                                              $469MM                            $948MM
          10% of gross sales1

     •    Successful 2017-2019 entries into Australia,                                                 DTC                               DTC 48%
                                                                                                       8%
                                                                                                              NET SALES BY CHANNEL
          Japan, Europe, U.K., and New Zealand

           NATIONAL AND                                                INDEPENDENT
             REGIONAL                                                    SPECIALTY                   DIRECT-TO-CONSUMER                 INTERNATIONAL
                                                                     ~4,700 ACCOUNTS3

                                                                                                                                         Entered   Entered
                                                                                                                                          2017      2017

                                                                                                                                         Entered   Entered
                                                                                                                                          2018      2019

                                                                                                                                         Entered   Entered
                                                                                                                                          2019      2019

         1 As a percent of 2019 gross sales.
         2 Wholesale includes $8.3 million of sales to Rambler On.

10       3 As of December 28, 2019.
YETI.COM          RETAIL

     CORPORATE SALES   YETI AUTHORIZED

11
GROWING GLOBAL SALES                                                                                                      EXPANSION STRATEGY

                                                                                                                                          •   Capitalize on global digital, e-commerce, and mobile trends

                                DTC & Wholesale                                      DTC & Wholesale
                                                                                                                                          •   Enter international markets via DTC and select wholesale

                                                                                                                                          •   Push global brand via Ambassador, influencer, and event
                                                                                                                                              marketing

                                                                                                                                                                                                        59%

                                                                                                                                                                                                  41%

                                      Wholesale                                                DTC & Wholesale                                                          28%                 28%

                                                                                                                                                     4%

12   1 Represents last fiscal year percentage of sales from international markets per public company filings as of July 27, 2020. YETI international represents percentage of 2019 net sales.
GLOBAL INFRASTRUCTURE                                                  GLOBAL FOOTPRINT

 •   Leading third-party manufacturing and logistics partners                    ll                        
                                                                           
                                                                             l
                                                                                   l
                                                                                                                                             ll
                                                                                                                                              ll

 •
                                                                                                                                             ll
     Optimizing quality, delivery and best cost
                                                                                                                                           l
                                                                                                                                                l
                                                                                                                                            l l

 •   Developed key manufacturing partners in 2017, 2018 and 2019
                                                                                                                                                    

 •   Soft coolers and bag supply chain transitioned out of China                              1218818_1.WOR [NY008WXC]
                                                                               l Coolers & Equipment   l   Drinkware    Distribution Centers

 •   Completed “should cost” analysis and supplier negotiations

 •   Master Supply Agreements in place with key suppliers

 •   Established 3PL facilities in Dallas, Salt Lake City, Australia,
     Canada, and the Netherlands
 •   Opened Second Customization Facility (Third-party
     Manufacturing Partnership)

13
14
NET SALES                                                                                 GROSS PROFIT

                                                                                                                     Gross Profit        % Margin
                                                                                        $948                                                                 $512
                                                   $914                                                                           $475
                  $779                                                                             $383

                                                                                                                                  52%                         54%
                                                                                                    49%

                  2018                             2019                         LTM Q2 2020         2018                          2019                  LTM Q2 2020

       ADJUSTED EBITDA1                                                                        CAPITAL EXPENDITURES

                                   Adjusted EBITDA 1               % Margin
                                                                                                           Capital Expenditures             % of Net Sales
                                                                                        $187
                                                   $172
                 $149                                                                                                         $32
                                                                                                   $21                                                       $22
                                                                                                    3%                            4%
                                                                                                                                                             2%
                   19%                             19%                                  20%

                  2018                             2019                         LTM Q2 2020        2018                       2019                     LTM Q2 2020

     Note: $ in millions.
     1 Please refer to page 19 for a reconciliation of Adjusted EBITDA to net income.

15
NET SALES

                                                                              $247
                                            $232

                                           Q2 2019                          Q2 2020

            CATEGORY NET SALES GROWTH

                    Coolers &
                                                       Drinkware
                    Equipment
                                               $129                          $117      $114
                                  $109

                                 Q2 2019     Q2 2020                        Q2 2019   Q2 2020

            CHANNEL NET SALES GROWTH

                     Wholesale                         Direct-to-Consumer
                                                                                       $133
                                  $149
                                               $114
                                                                              $82

                                 Q2 2019     Q2 2020                        Q2 2019   Q2 2020
16   Note: $ in millions.
GROSS PROFIT                                                                                                                     ADJUSTED OPERATING INCOME1

      Gross Profit $ / % Margin                                                                                                       Adjusted Operating Income $ / % Margin
                                                                         $138 / 56%
                        $116 / 50%                                                                                                                                             $49 / 20%

                                                                                                                                                          $39 / 17%

                            Q2 2019                                        Q2 2020                                                                         Q2 2019             Q2 2020

         ADJUSTED EBITDA1                                                                                                              ADJUSTED NET INCOME PER DILUTED SHARE1

      Adjusted EBITDA1 $ / % Margin

                                                                          $58 / 23%                                                                                             $0.41

                            $47 / 20%                                                                                                                       $0.30

                            Q2 2019                                        Q2 2020                                                                        Q2 2019              Q2 2020

     Note: $ in millions.
     1 Please refer to page 20 for a reconciliation of operating income to adjusted operating income, net income to adjusted net income, and net income to adjusted EBITDA.

17
18
1           1                         1

                                                                                                               As Reported       As Recast              As Recast
                                                                                                                  2018             2019                YTD Q2 2019            YTD Q2 2020            LTM Q2 2020
                        Net Income                                                                                  $57.8          $50.4                    $24.4                  $42.0                  $68.0

                        Interest Expense                                                                            31.3            21.8                     11.8                   5.8                   15.8

                        Income Tax Expense                                                                          11.9            16.8                      7.7                   14.0                  23.1

             2          Depreciation and Amortization Expense                                                       24.8            29.0                     13.8                   15.4                  30.5

             3,4        Non-Cash Stock-Based Compensation Expense                                                   13.2            52.3                      8.3                   4.0                   48.1

             3          Long-lived Asset Impairment                                                                  1.2            0.6                       0.1                   0.6                    1.2

             5          Loss on Modification and Extinguishment of Debt                                              1.3            0.6                       —                      —                     0.6

            1,3,6       Investments in New Retail Locations and International Market Expansion                       0.8             —                        —                      —                      —

            1,3,7       Transition to Cortec Majority Ownership                                                      0.8             —                        —                      —                      —

            1,3,8       Transition to the Ongoing Senior Management Team                                             1.8             —                        —                      —                      —

            1,3,9       Transition to a Public Company                                                               4.2             —                        —                      —                      —

                        Adjusted EBITDA                                                                            $149.0         $171.6                    $66.1                  $81.8                 $187.3

     1              Beginning with the first quarter of Fiscal 2020, YETI revised its definitions of certain non-GAAP        5    Represents the loss on modification and extinguishment related to the amendment of our
                    financial measures by eliminating various adjustments, specifically investments in new retail                 credit facility in Fiscal 2019 and the loss on extinguishment of debt and accelerated
                    locations and international market expansion, transition to the ongoing senior management team,               amortization of deferred financing fees resulting from the voluntary paydown and
                    and transition to a public company. The Fiscal 2019 non-GAAP financial results have been recast to            prepayments of the term loans under our credit facility in Fiscal 2018.
                    conform to these revised definitions.
                                                                                                                             6    Represents retail store pre-opening expenses and costs for expansion into new
                                                                                                                                  international markets.
     2              Depreciation and amortization expenses are reported in SG&A expenses and cost of goods sold.
                                                                                                                             7    Represents management service fees paid to Cortec, our majority stockholder. The
     3              These costs are reported in SG&A expenses.                                                                    management services agreement with Cortec was terminated immediately following the
                                                                                                                                  completion of our initial public offering in October 2018.

     4              Includes $40.7 million of one-time non-cash stock-based compensation expense related to pre-IPO          8    Represents severance, recruiting, and relocation costs related to the transition to our ongoing
                    restricted stock units (“PRSUs”) that vested and were fully recognized during the three and twelve            senior management team.
                    months ended December 28, 2019. The vesting of the PRSUs was triggered when Cortec ceased to own
                    more than 35% of the voting power of our outstanding common stock following the closing of our           9    Represents fees and expenses in connection with our transition to a public company,
                    November 2019 secondary offering.                                                                             including consulting fees, recruiting fees, salaries, and travel costs related to members of our
                                                                                                                                  Board of Directors, fees associated with Sarbanes-Oxley Act compliance, incremental audit
                                                                                                                                  and legal fees associated with being a public company.
     Note: $ in millions.
19   1   Amounts may not recalculate due to rounding.
As Recast
                                                                       Q2 2019     Q2 2020
                                                                                             1   These costs are reported in SG&A expenses.
                Operating Income                                        $35.0      $46.5

                Non-Cash Stock-Based Compensation Expense                4.3        2.2          Represents the tax impact of adjustments calculated at an
     1                                                                                       2
                                                                                                 expected statutory tax rate of 24.5% and 24.5% for the three
     1          Long-lived Asset Impairment                              0.0        0.6          months ended March 28, 2020 and March 30, 2019,
                                                                                                 respectively.
                Adjusted Operating Income                               $39.3      $49.3

                                                                                             3   Depreciation and amortization expenses are reported in
                                                                                                 SG&A expenses and cost of goods sold.
                Net Income                                              $22.2      $33.5

     1          Non-Cash Stock-Based Compensation Expense                4.3        2.2

     1          Long-lived Asset Impairment                              0.0        0.6

     2          Tax Impact of Adjusting Items                            (1.1)      (0.7)

                Adjusted Net Income                                     $25.5      $35.6

                Net Income                                              $22.2      $33.5

                Interest Expense                                         5.7        2.7

                Income Tax Expense                                       7.1        11.3

     3          Depreciation and Amortization                            7.3        7.7

     1          Non-Cash Stock-Based Compensation Expense                4.3        2.2

     1          Long-lived Asset Impairment                              0.0        0.6

                Adjusted EBITDA                                         $46.6      $57.9

                Weighted Average Common Shares Outstanding - Diluted     86.2       87.5

                Adjusted Net Income per Diluted Share                   $0.30      $0.41

         Note: $ in millions.
20       1   Amounts may not recalculate due to rounding.
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