Leveraging The SCMM 2016 Platform
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Agenda THE WHYs and WHY NOTs Help us understand your challenges; tell us what we could do better TAKING IT FORWARD Bibs and beyond YOU HAVE NOT MISSED THE BUS Getting people to become fundraisers and helping them graduate into Change Runners HOW DO YOU GET INDIA INC RUNNING FOR YOUR CAUSE? Details of corporate team registration STARTING IT YOUNG Nitty-gritties of the student challenge. Let’s grow this category together CREATING A MASS MOVEMENT How does one get media interested in your “story” Social Media Visibility Visibility on Race Day 2
SCMM 2016 .. Reenergized! NEW TEAM SIZE Corporates can now register a team of 40 employees NEW CATEGORY Young Leader NEW AWARDS THE SCMM CORPORATE CHAMPION trophy will be awarded to the corporate with the highest amounts in employee fundraising. Highest Individual fundraisers in this category will be awarded the LEADING THE CHANGE trophy. THE CORPORATE ICON trophy will be awarded to the corporate which has raised the highest total funds The Young Leader with the highest amount raised will be awarded the Standard Chartered Mumbai Marathon 2016 YOUNG LEADER 3
Welcome to SCMM 2016 SCMM 2016 Charity Structure… please do read it! Outlines the various categories & the process we follow in each Methodology designed to maximise the charity aspect of the SCMM Corporate Donor Corporate Challenge Individual Donors Charity Bibs Change Runners Young Leaders Fundraisers 4
CORPORATE TEAM | Registration SINGLE CHEQUE ₹ 3,00,000 donation for Team 15 ₹ 4,50,000 donation for Team 25 ₹ 7,00,000 donation for Team 40 Registrations close on 7 October 2015 (first come first serve) Maximum 200 employees per company * Subject to qualification as per norms explained in the charity structure. 5
CORPORATE TEAM | Registration SPLIT CHEQUE ** TEAM 15: Cheque in favour of United Way of Mumbai : ₹ 44,000 Cheque in favour of the supported charity : ₹ 2,56,000 (to be couriered to United Way of Mumbai along with the other cheque) TEAM 25 : Cheque in favour of United Way of Mumbai : ₹ 67,000 Cheque in favour of the supported charity : ₹ 3,83,000 (to be couriered to United Way of Mumbai along with the other cheque) TEAM 40 : Cheque in favour of United Way of Mumbai : ₹ 1,05,000 Cheque in favour of the supported charity : ₹ 5,95,000 (to be couriered to United Way of Mumbai along with the other cheque) ** If this amount comes from the 2% CSR mandate, for a pre decided focus Area / project by the corporate. 6
CORPORATE TEAM | Process Fill Corporate Challenge registration form and submit to UWM Admin Link ( password protected) for company HR. Registration link for all employees to register. Admin link can select, edit employee details and submit team by 7 October 2015. The period between Corporate registration and team submission can be used for various employee engagement programs leading to final team selection. 7
CHARITY BIBS Charity bibs are unique, valuable and an important tool for charities to raise funds across all race categories. Min ₹ 9000 has to be raised per bib (this is not a selling price) Last date for bib form submission is 17 November 2015 UWM administrative charge per bib ₹150 per bib The average amount per bib that you raise plays a very important part in bib allocation. (60% weightage to average amount per bib raised in SCMM’ 2015 + 40% weightage to total amount raised from sale of bibs). Need more bibs? Second & Third allocation is on the basis of average amounts raised per bib in the first allocation. 8
FUNDRAISERS FUNDRAISERS are individuals who raise funds for a NGO irrespective of whether they are participating in the event or not. The UWM online platform is ideal for raising finds for a cause - its free, its easy to set up and 100% of money raised goes to the NGO. Fundraiser : Anyone who raises ₹ 10,000 is a fundraiser. Fundraiser Silver : Anyone who raises ₹ 50,000 is Fundraiser Silver (UWM donates ₹ 1,500 to the chosen charity, provided there are 5 donors) Fundraiser Gold : Anyone who raises ₹ 1,00,00 is Fundraiser Gold (UWM will donate ₹ 1,500 to the chosen charity, provided there are 5 donors) PLEASE NOTE: FUNDRAISERS WILL NOT GET A RUNNING BIB. ONLY CHANGE RUNNERS (on raising ₹ 1,50,000) WILL. 9
FUNDRAISERS | Process Create your individual fund raising page to raise online funds Download Pledge Sheet Summary and Pledge Sheet Details from UWM website Fill these forms providing all the details which have been asked for Submit cheques and above mentioned documents, duly filled Online fund raising closes on 1 February 2016 Offline fund raising closes on 29 January 2016 If the fundraising amount reaches ₹ 1,50,000 as on 23 December 2015, the person can avail of a bib to run as a change runner. 10
CHANGE RUNNERS THERE ARE NO CHANGE TEAM REGISTRATIONS. One could start a fundraising page or a raise pledges and as per where the fundraiser stands on 23 Dec 2015 determines the benefits one could avail of Change Maker Incentives : Special bibs, custom online fundraising ₹ 1,50,000 (UWM retention on offline funds : 2%) pages, special SCMM kit, priority line up, invitee parking passes, invite to the VIP marquee on the race day, enhanced Change Investor visibility and so on. ₹ 5,00,000 (UWM retention on offline funds : 1.5%) Change Leader ₹ 10,00,000 (UWM retention on offline funds : 1%) Anything raised through Change Champion online pages is disbursed ₹ 25,00,000 (UWM retention on offline funds : 0.5%) 100% to NGO SCMM Change Icon 2016 ₹ 50,00,000 (No UWM retention) 11
YOUNG LEADER Fundraisers up to 21 years as on 17 Jan 2016 are listed in this category. On raising ₹ 50,000 the fundraiser is entitled to a Young Leader bib. All other privileges are as per the level Category Young Leaders above the age of 12 will be eligible for a Dream Run or a Champions With Disability bib on raising ₹50,000 or more Only runners over 18 years of age can avail of the Half Marathon bib or Full Marathon The timing certificate criteria is waived off for Young Leaders who raise over ₹ 50,000 Online fund raising closes on 1 February 2016 Offline fund raising closes on 29 January 2016 12
YOUR STRATEGY Creating a roadmap for your organization for the marathon journey 13 United Way of Mumbai
Participation History How much did you raise each year in each category? Identify gaps Define focus areas Feedback What would be a good target for you? 14
Setting Focus Goal What do we want to accomplish through the SCMM? Raise funds for our cause (Specifics?) Raise visibility for our NGO (Specifics?) Parameters What would be good success parameters? Process How are we planning to accomplish our goal? Timelines / Responsibilities Who should do what and when? 15
Getting Strategy In Place Resources available to you. Staff, connections, volunteers, events, supporters THE DATABASE Collect, build, category wise segmentation Charity Bibs Category wise strategy (in slides ahead) Corporate Teams Change Team Race day Plan Recognition Plan Fundraisers Young Leaders Other Supporters 16
Charity Bibs (2nd Aug – 17th Nov) Don’t just sell them.. use them to raise funds Strategy: segment your allocated bibs Fundraiser bibs Outright Sale bibs Beneficiary sponsor bibs Bibs as prizes: Contest/Event integration Auction bibs How will you make your charity bib supporters feel special? What is your race day plan for these runners? What is your communication plan for them? Who will be responsible at your end? 17
CORPORATE TEAM (till 7th October) Which companies are you already connected with? Target companies The pitch Introducing yourself & the SCMM SCMM as an employee engagement tool Utilization proposal for the donation amount What benefits can you provide? How will you make the employees feel special? What is your race day plan for these runners? What is your communication plan for them? Who will be responsible at your end? 18
FUNDRAISERS This could be just anybody. Strategy for getting as many people as you know to create a fundraising page. Pitch: intro/appeal What benefit/support can you provide? Introduce a contest/competition? Incentive plan? Communication Plan Updates / Tips / Fund Raising Ideas / Motivation Acknowledging Donors Pre / Post event and on Race Day Who will be responsible at your end? 19
CHANGE RUNNER (as on 23 DEC) GOOD NETWORK + PERSONAL GOODWILL + PASSION FOR THE CAUSE = SUCCESSFUL CHANGE RUNNER How many such people do you know? (Board members/ ambassador/ successful beneficiaries/ biggest supporters) What is your plan to get them to register for you? What are you willing to do to support them? How will you be motivating and encouraging them? How can you make fundraising interesting and exciting? What can you do to make this a memorable experience for them? Who will be responsible at your end? 20
OTHER SUPPORTERS Supporters who may not be able to participate in the SCMM, but can lend their help in other areas such as - Collaterals / Creative Communication PR and Publicity Volunteer mobilization Influencers and Connectors Identify areas where you need support Plan in advance Find the right platform and committed supporters Create a focused plan to engage with the supporters 21
OTHER PLANS PR and Publicity Strategy Refer to the toolkit Fundraising Challenge Plan in advance to optimize benefits from the challenge Social Media Strategy Engage with your current audience to garner more 22
IN CONCLUSION.. To derive maximum benefits, a lot of planning is required Break all steps to a successful marathon experience to timelines and responsibilities 23
Thank You & Good Luck!
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