Leisure Marketplace - Carter Jonas
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L E I S U R E M A R K E T P L AC E 2 0 2 0 3 All eyes on the market Before the effects of the COVID-19 pandemic venture – feel that leaving the EU and the Welcome to our 2020 issue impacted all aspects of the UK economy, the current weaker sterling will, in fact, bolster the leisure market was on an upward trajectory, ‘staycation’ and therefore the market. of the Leisure Marketplace the success of 2019 bolstered by the newfound Our other key purchaser type is the private clarity surrounding Brexit. individual, typically seeking a change in The travel restrictions and social distancing lifestyle. Here in the South West, we find that a measures have resulted in many cancellations lot of these purchasers are coming from outside for holiday-lets. The recent Easter break the region (mainly London and the South East) I’m so pleased to share with you this showcase, Currently we are marketing further holiday and bank holidays in May would normally and see the business as a way to fund their my first since joining Carter Jonas. letting businesses on a confidential basis and be a busy time for these businesses however move longer-term. would be happy to discuss further. My team and I have brought to Carter Jonas the crisis temporarily stalled activity. over 20 years’ experience of the leisure market – If you would like to discuss the leisure market Should the crisis come under control and Generally, these buyers will be looking for a from yurts to caravan parks, B&Bs to 5* and current market conditions for the sale restrictive measures lifted by the summer, property that includes owners’ accommodation luxury cottages. We join a national network of of your business, then please do not hesitate a spike in domestic trade is expected for – sometimes two separate residences to house agents who specialise in selling and buying to contact me. September through to December, where two generations of family. Frequently, another farms, land and estates. premium prices are likely to be charged. aspect of their lifestyle change will require This is largely due to an expected increase some land to keep animals and this is becoming One thing that we share is understanding the more and more important for many purchasers. in demand, with consumers needing to use importance of the right marketing strategy – in up the abundance of work annual leave as Taking it a step further, some buyers are many cases both they and I are dealing with not a result of cancelled trips, and also because looking up to 15 years ahead and view the only a property but a business. Sometimes this many are unlikely to want to travel abroad for purchase as a retirement plan. Many of our requires a delicate touch – in some cases even the foreseeable future. private buyers take the plunge and sell their complete confidentiality – and in others the best approach is to get the property in front of as In 2008 and 2009, demand to acquire rural existing property up front and move into many potential purchasers as possible. In every leisure businesses increased, due to the short- rented accommodation, so that they’re ready case, we work with the client to understand term spike in trading. If the same principle to seize the right opportunity when it comes their requirements and tailor our were to be replicated in the current crisis, to the market. approach accordingly. sellers will be in a strong position towards the Stephen Richards The range of properties we’ve had on the end of the year. Over the following pages, you’ll find a selection Head of Leisure market in the last year have ranged from of the property that we have sold recently, along 01823 428854 We were finding that many of our corporate £200,000 to £3,500,000 and all have proved with an update on the leisure market. stephen.richards@carterjonas.co.uk purchasers – those looking for a commercial desirable.
L E I S U R E M A R K E T P L AC E 2 0 2 0 5 AXMINSTER, DEVON “Throughout the LD LD £1,950,000 process they kept me SO SO A period four/five-bed informed and agreed property close to the Dorset coastline, with a two-bed viewing times to my apartment and two holiday convenience. I cannot cottages (two and three- recommend them enough bed), set in the centre of its 37-acre grounds and and would certainly use with potential for a LISKEARD, their agency services for glamping business. CORNWALL £200,000 similar properties on A level site of 3.63 acres with panoramic another occasion.” views to Dartmoor. Planning permission for LER an owners lodge, plus the construction of six - MR DAVIS, CLIENT SAFO disabled holiday lodges. LER LER SAFO SAFO BEER, DEVON STOULTON, WORCESTERSHIRE LYMPSHAM, SOMERSET £795,000 £1,250,000 £1,150,000 An established guest house, close to the A holiday letting business comprising three A holiday cottage complex with established business, consisting sea and village facilities, with six en-suite newly-built detached lodges, a five-bedroom of a period farmhouse with four en-suite double bedrooms, four bedrooms, newly refurbished two/three bed bungalow, a static caravan, stables and two-bedroom holiday cottages with VisitEngland 4* rating, plus owners’ accommodation and private rear planning permission for four further lodges. outbuildings. All set in 3.42 acres close to the Somerset coastline. gardens with sea views. Set in 4.62 acres of grounds with a lake.
L E I S U R E M A R K E T P L AC E 2 0 2 0 7 LER LD SAFO SO BIDEFORD, DEVON LER SAFO £1,500,000 A holiday cottage complex with four/five-bedroom farmhouse and ground floor holiday letting apartment, first floor residential apartment, detached three- PILTON, LAMPETER, SOMERSET WALES bedroom residential cottage £1,100,000 £1,195,000 and further two-bed cottage. The complex benefits from A profitable lodge complex with four-bedroom A profitable cottage complex with nine holiday panoramic sea views, fishing owners bungalow and seven log cabins, set in cottages, indoor pool and five-bed farmhouse, lake, industrial unit and yard, 10.5 acres of pasture and orchards. in a rural setting with river frontage. and sits within 10.7 acres. TORRINGTON, NORTH DEVON LD £1,750,000 SO A holiday cottage complex specialising in the pre-school market, with recently LD refurbished five-bed farmhouse, one-bed SO annexe and seven holiday cottages, “Their commitment set in 8 acres and close to the coast. to us as a buyer was second to none… I would strongly BURTON BRADSTOCK, recommend to friends DORSET LD £1,250,000 SO LIFTON, DEVON £1,950,000 and colleagues.” A holiday letting business with five A holiday letting business with five-bedroom holiday apartments, three B&B suites, - MR CORRICK, PURCHASER house and five luxury barn conversions, all owners’ accommodation and two further benefitting from panoramic views. Situated apartments with sea views. in 12 acres with paddocks and within easy reach of Dartmoor.
L E I S U R E M A R K E T P L AC E 2 0 2 0 9 LER SAFO MINEHEAD, “Initial contact with SOMERSET LD £1,250,000 SO Stephen Richards A hotel set within Exmoor was informative and National Park, specialising helpful… Our journey in functions and parties and with further business had a few highs and potential. Includes lows but we always accommodation for 16 guests (8 bedrooms in the felt supported. We PENSILVA, main house) plus a self- would not hesitate to CORNWALL contained function barn £500,000 and detached coach house recommend them.” currently used as owners A holiday cottage complex with four-bed accommodation, set in 4.28 - MR & MRS BENNISON, CLIENT farmhouse, holiday cottage and apartments, set acres of formal gardens in 4.5 acres of mature gardens and paddocks. and grounds. LER LER LER LD SAFO SAFO SAFO SO MARLDON, DEVON PENZANCE, CORNWALL BODMIN, CORNWALL CONISTON, CUMBRIA £995,000 £1,650,000 £2,500,000 £1,700,000 A holiday cottage complex with a three/ A holiday cottage complex with a A premier holiday letting business specialising A holiday cottage complex overlooking four-bed farmhouse with two-storey annexe, five en-suite bedroom manor house in families with young children, with grade II Coniston Water in the Lake District, with a five holiday cottages and an outdoor pool, with annexe and three luxury listed 4 bedroomed farmhouse, detached stone four-bed farmhouse, four cottages and two currently run as a profitable business, residential cottages, with an indoor pool one-bedroom annexe, eight holiday letting stone barns with potential for conversion, within a village setting. and close to the coast and beaches. cottages and indoor pool, set in 13 acres. in 85 acres of pasture.
L E I S U R E M A R K E T P L AC E 2 0 2 0 11 LER LER SAFO SAFO Our other services PLANNING & DEVELOPMENT FINANCE HOLSWORTHY, DEVON HOLSWORTHY, DEVON Our rural planning experts can assist Carter Jonas is the leading agent for £5,750,000 £650,000 with a variety of projects including new the Agricultural Mortgage Corporation A four-bedroom manor house with annexe A holiday lodge business with three detached agricultural, residential or equestrian (AMC) and has unrivalled experience of plus a modern farmhouse with seven cottages holiday letting lodges, two fishing lakes, a buildings, barn conversions, diversification helping farmers and landowners from and two flats, alongside commercial and dairy nature wildlife lake, and a detached 2/3 bed projects or holiday lets. They have worked across the South West of England secure farming facilities. In all 339 acres. owners lodge. Set in 9.28 acres with a caravan site. on behalf of clients to prepare and submit finance for the purchase or development applications for change of use, prior of property, or investment into notification (including class Q), full and diversification projects or refinancing outline planning applications and appeals. other borrowings. BUDE, CORNWALL LER SAFO £2,750,000 Nicola Palfrey 01823 428594 Marie Handel 01823 428592 A premier holiday nicola.palfrey@carterjonas.co.uk marie.handel@carterjonas.co.uk complex close to Bude beach, with manor house, adjoining 2-bed cottage, Caroline Lawrence 01872 487621 Jonathon Day 01823 428859 3-bed apartment and 16 caroline.lawrence@carterjonas.co.uk jonathon.day@carterjonas.co.uk holiday cottages (rated 4*). Facilities include a tennis court, indoor pool complex and equestrian centre. All RURAL AGENCY set in 17.27 acres. In 2019, our rural agency team in Taunton alone marketed over £40m worth of rural property David Hebditch 01823 428591 totalling over 1,800 acres. These ranged from david.hebditch@carterjonas.co.uk a farmhouse with two acres to a farmyard development site with permission for three Jack Mitchell 01823 428593 dwellings, up to a 540-acre commercial farm. jack.mitchell@carterjonas.co.uk
33 OFFICES ACROSS THE COUNTRY, INCLUDING 9 IN CENTRAL LONDON Bangor Marlborough Bath Marlborough Rural Birmingham Newbury Bristol Northampton Cambridge Central Oxford Cambridge North Peterborough Cambridge South Shrewsbury Cardiff Taunton Harrogate Truro Kendal Warrington Leeds Winchester Long Melford York National HQ One Marylebone & Chapel Place Regent’s Park Barnes Mayfair & St. James’ Fulham Bishops Park South Kensington & Knightsbridge Fulham Parsons Green Wandsworth Holland Park & Notting Hill OUR LEISURE SERVICES As well as advising on the sale or purchase of properties, our leisure team can help with valuations for disposals, secured Stephen Richards lending or taxation, acquisition and general 01823 428854 | 07968 216596 planning advice for further development. stephen.richards@carterjonas.co.uk TAUNTON 01823 428858 | leisure@carterjonas.co.uk Quad 4000, Blackbrook Park Avenue, Taunton, Somerset TA1 2PX Felicity Watts 01823 428858 | 07917 172293 carterjonas.co.uk felicity.watts@carterjonas.co.uk @carterjonas
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