Leisure Marketplace - Carter Jonas

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Leisure Marketplace - Carter Jonas
Leisure Marketplace
Leisure Marketplace - Carter Jonas
L E I S U R E M A R K E T P L AC E 2 0 2 0                                                                                                                                                                              3

                                                                                                                                                 All eyes on
                                                                                                                                                 the market
                                                                                                                Before the effects of the COVID-19 pandemic        venture – feel that leaving the EU and the

                                Welcome to our 2020 issue
                                                                                                                impacted all aspects of the UK economy, the        current weaker sterling will, in fact, bolster the
                                                                                                                leisure market was on an upward trajectory,        ‘staycation’ and therefore the market.

                                of the Leisure Marketplace
                                                                                                                the success of 2019 bolstered by the newfound
                                                                                                                                                                   Our other key purchaser type is the private
                                                                                                                clarity surrounding Brexit.
                                                                                                                                                                   individual, typically seeking a change in
                                                                                                                The travel restrictions and social distancing      lifestyle. Here in the South West, we find that a
                                                                                                                measures have resulted in many cancellations       lot of these purchasers are coming from outside
                                                                                                                for holiday-lets. The recent Easter break          the region (mainly London and the South East)
          I’m so pleased to share with you this showcase,     Currently we are marketing further holiday
                                                                                                                and bank holidays in May would normally            and see the business as a way to fund their
          my first since joining Carter Jonas.                letting businesses on a confidential basis and
                                                                                                                be a busy time for these businesses however        move longer-term.
                                                              would be happy to discuss further.
          My team and I have brought to Carter Jonas                                                            the crisis temporarily stalled activity.
          over 20 years’ experience of the leisure market –   If you would like to discuss the leisure market   Should the crisis come under control and           Generally, these buyers will be looking for a
          from yurts to caravan parks, B&Bs to 5*             and current market conditions for the sale        restrictive measures lifted by the summer,         property that includes owners’ accommodation
          luxury cottages. We join a national network of      of your business, then please do not hesitate     a spike in domestic trade is expected for          – sometimes two separate residences to house
          agents who specialise in selling and buying         to contact me.                                    September through to December, where               two generations of family. Frequently, another
          farms, land and estates.                                                                              premium prices are likely to be charged.           aspect of their lifestyle change will require
                                                                                                                This is largely due to an expected increase        some land to keep animals and this is becoming
          One thing that we share is understanding the                                                                                                             more and more important for many purchasers.
                                                                                                                in demand, with consumers needing to use
          importance of the right marketing strategy – in
                                                                                                                up the abundance of work annual leave as           Taking it a step further, some buyers are
          many cases both they and I are dealing with not
                                                                                                                a result of cancelled trips, and also because      looking up to 15 years ahead and view the
          only a property but a business. Sometimes this
                                                                                                                many are unlikely to want to travel abroad for     purchase as a retirement plan. Many of our
          requires a delicate touch – in some cases even
                                                                                                                the foreseeable future.                            private buyers take the plunge and sell their
          complete confidentiality – and in others the best
          approach is to get the property in front of as                                                        In 2008 and 2009, demand to acquire rural          existing property up front and move into
          many potential purchasers as possible. In every                                                       leisure businesses increased, due to the short-    rented accommodation, so that they’re ready
          case, we work with the client to understand                                                           term spike in trading. If the same principle       to seize the right opportunity when it comes
          their requirements and tailor our                                                                     were to be replicated in the current crisis,       to the market.
          approach accordingly.                                                                                 sellers will be in a strong position towards the
                                                              Stephen Richards                                                                                     The range of properties we’ve had on the
                                                                                                                end of the year.
          Over the following pages, you’ll find a selection   Head of Leisure                                                                                      market in the last year have ranged from
          of the property that we have sold recently, along   01823 428854                                      We were finding that many of our corporate         £200,000 to £3,500,000 and all have proved
          with an update on the leisure market.               stephen.richards@carterjonas.co.uk                purchasers – those looking for a commercial        desirable.
Leisure Marketplace - Carter Jonas
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                                                                                 AXMINSTER,
                                                                                 DEVON
                                                                                                                                                                        “Throughout the
            LD

                                                                                                                  LD
                                                                                 £1,950,000                                                                          process they kept me
          SO

                                                                                                                SO
                                                                                 A period four/five-bed                                                              informed and agreed
                                                                                 property close to the Dorset
                                                                                 coastline, with a two-bed
                                                                                                                                                                      viewing times to my
                                                                                 apartment and two holiday                                                          convenience. I cannot
                                                                                 cottages (two and three-
                                                                                                                                                                  recommend them enough
                                                                                 bed), set in the centre of
                                                                                 its 37-acre grounds and                                                           and would certainly use
                                                                                 with potential for a           LISKEARD,                                          their agency services for
                                                                                 glamping business.             CORNWALL
                                                                                                                £200,000                                             similar properties on
                                                                                                                A level site of 3.63 acres with panoramic
                                                                                                                                                                       another occasion.”
                                                                                                                views to Dartmoor. Planning permission for
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                                                                                                                an owners lodge, plus the construction of six             - MR DAVIS, CLIENT
          SAFO

                                                                                                                disabled holiday lodges.

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                                                                                                                BEER, DEVON                                     STOULTON, WORCESTERSHIRE
          LYMPSHAM, SOMERSET                                                                                    £795,000                                        £1,250,000
          £1,150,000
                                                                                                                An established guest house, close to the        A holiday letting business comprising three
          A holiday cottage complex with established business, consisting                                       sea and village facilities, with six en-suite   newly-built detached lodges, a five-bedroom
          of a period farmhouse with four en-suite double bedrooms, four                                        bedrooms, newly refurbished two/three bed       bungalow, a static caravan, stables and
          two-bedroom holiday cottages with VisitEngland 4* rating, plus                                        owners’ accommodation and private rear          planning permission for four further lodges.
          outbuildings. All set in 3.42 acres close to the Somerset coastline.                                  gardens with sea views.                         Set in 4.62 acres of grounds with a lake.
Leisure Marketplace - Carter Jonas
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                                                                                                                                                   LER
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                                                                                                  SO
                                                                BIDEFORD,
                                                                DEVON
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                                                                £1,500,000
                                                                A holiday cottage complex
                                                                with four/five-bedroom
                                                                farmhouse and ground floor
                                                                holiday letting apartment,
                                                                first floor residential
                                                                apartment, detached three-        PILTON,                                        LAMPETER,
                                                                                                  SOMERSET                                       WALES
                                                                bedroom residential cottage
                                                                                                  £1,100,000                                     £1,195,000
                                                                and further two-bed cottage.
                                                                The complex benefits from         A profitable lodge complex with four-bedroom   A profitable cottage complex with nine holiday
                                                                panoramic sea views, fishing      owners bungalow and seven log cabins, set in   cottages, indoor pool and five-bed farmhouse,
                                                                lake, industrial unit and yard,   10.5 acres of pasture and orchards.            in a rural setting with river frontage.
                                                                and sits within 10.7 acres.

                                                                                                  TORRINGTON,
                                                                                                  NORTH DEVON

                                                                                                                                                   LD
                                                                                                  £1,750,000

                                                                                                                                                 SO
                                                                                                  A holiday cottage complex specialising
                                                                                                  in the pre-school market, with recently
            LD

                                                                                                  refurbished five-bed farmhouse, one-bed
          SO

                                                                                                  annexe and seven holiday cottages,
                                                          “Their commitment                       set in 8 acres and close to the coast.

                                                          to us as a buyer was
                                                            second to none…
                                                            I would strongly                      BURTON BRADSTOCK,
                                                         recommend to friends                     DORSET

                                                                                                                                                   LD
                                                                                                  £1,250,000

                                                                                                                                                 SO
          LIFTON, DEVON
          £1,950,000                                        and colleagues.”                      A holiday letting business with five
          A holiday letting business with five-bedroom                                            holiday apartments, three B&B suites,
                                                         - MR CORRICK, PURCHASER
          house and five luxury barn conversions, all                                             owners’ accommodation and two further
          benefitting from panoramic views. Situated                                              apartments with sea views.
          in 12 acres with paddocks and within easy
          reach of Dartmoor.
Leisure Marketplace - Carter Jonas
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                                                                                                                                                                           MINEHEAD,
                 “Initial contact with                                                                                                                                     SOMERSET

                                                         LD
                                                                                                                                                                           £1,250,000

                                                       SO
                    Stephen Richards
                                                                                                                                                                           A hotel set within Exmoor
                 was informative and                                                                                                                                       National Park, specialising
                 helpful… Our journey                                                                                                                                      in functions and parties
                                                                                                                                                                           and with further business
                  had a few highs and                                                                                                                                      potential. Includes
                  lows but we always                                                                                                                                       accommodation for 16
                                                                                                                                                                           guests (8 bedrooms in the
                   felt supported. We                  PENSILVA,                                                                                                           main house) plus a self-
                 would not hesitate to                 CORNWALL                                                                                                            contained function barn
                                                       £500,000                                                                                                            and detached coach house
                   recommend them.”                                                                                                                                        currently used as owners
                                                       A holiday cottage complex with four-bed
                                                                                                                                                                           accommodation, set in 4.28
              - MR & MRS BENNISON, CLIENT              farmhouse, holiday cottage and apartments, set
                                                                                                                                                                           acres of formal gardens
                                                       in 4.5 acres of mature gardens and paddocks.
                                                                                                                                                                           and grounds.
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          MARLDON, DEVON                               PENZANCE, CORNWALL                               BODMIN, CORNWALL                                  CONISTON, CUMBRIA
          £995,000                                     £1,650,000                                       £2,500,000                                        £1,700,000
          A holiday cottage complex with a three/      A holiday cottage complex with a                 A premier holiday letting business specialising   A holiday cottage complex overlooking
          four-bed farmhouse with two-storey annexe,   five en-suite bedroom manor house                in families with young children, with grade II    Coniston Water in the Lake District, with a
          five holiday cottages and an outdoor pool,   with annexe and three luxury                     listed 4 bedroomed farmhouse, detached stone      four-bed farmhouse, four cottages and two
          currently run as a profitable business,      residential cottages, with an indoor pool        one-bedroom annexe, eight holiday letting         stone barns with potential for conversion,
          within a village setting.                    and close to the coast and beaches.              cottages and indoor pool, set in 13 acres.        in 85 acres of pasture.
Leisure Marketplace - Carter Jonas
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                                                                                                                                             Our other services

                                                                                                                 PLANNING & DEVELOPMENT                            FINANCE

          HOLSWORTHY, DEVON                               HOLSWORTHY, DEVON                                      Our rural planning experts can assist             Carter Jonas is the leading agent for
          £5,750,000                                      £650,000                                               with a variety of projects including new          the Agricultural Mortgage Corporation
          A four-bedroom manor house with annexe          A holiday lodge business with three detached           agricultural, residential or equestrian           (AMC) and has unrivalled experience of
          plus a modern farmhouse with seven cottages     holiday letting lodges, two fishing lakes, a           buildings, barn conversions, diversification      helping farmers and landowners from
          and two flats, alongside commercial and dairy   nature wildlife lake, and a detached 2/3 bed           projects or holiday lets. They have worked        across the South West of England secure
          farming facilities. In all 339 acres.           owners lodge. Set in 9.28 acres with a caravan site.   on behalf of clients to prepare and submit        finance for the purchase or development
                                                                                                                 applications for change of use, prior             of property, or investment into
                                                                                                                 notification (including class Q), full and        diversification projects or refinancing
                                                                                                                 outline planning applications and appeals.        other borrowings.
                                                                               BUDE,
                                                                               CORNWALL
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          SAFO

                                                                               £2,750,000
                                                                                                                 Nicola Palfrey 01823 428594                       Marie Handel 01823 428592
                                                                               A premier holiday                 nicola.palfrey@carterjonas.co.uk                  marie.handel@carterjonas.co.uk
                                                                               complex close to Bude
                                                                               beach, with manor house,
                                                                               adjoining 2-bed cottage,          Caroline Lawrence 01872 487621                    Jonathon Day 01823 428859
                                                                               3-bed apartment and 16            caroline.lawrence@carterjonas.co.uk               jonathon.day@carterjonas.co.uk
                                                                               holiday cottages (rated 4*).
                                                                               Facilities include a tennis
                                                                               court, indoor pool complex
                                                                               and equestrian centre. All        RURAL AGENCY
                                                                               set in 17.27 acres.

                                                                                                                 In 2019, our rural agency team in Taunton alone
                                                                                                                 marketed over £40m worth of rural property        David Hebditch 01823 428591
                                                                                                                 totalling over 1,800 acres. These ranged from     david.hebditch@carterjonas.co.uk
                                                                                                                 a farmhouse with two acres to a farmyard
                                                                                                                 development site with permission for three        Jack Mitchell 01823 428593
                                                                                                                 dwellings, up to a 540-acre commercial farm.      jack.mitchell@carterjonas.co.uk
Leisure Marketplace - Carter Jonas
33 OFFICES ACROSS THE COUNTRY,
                                               INCLUDING 9 IN CENTRAL LONDON

                                               Bangor                      Marlborough
                                               Bath                        Marlborough Rural
                                               Birmingham                  Newbury
                                               Bristol                     Northampton
                                               Cambridge Central           Oxford
                                               Cambridge North             Peterborough
                                               Cambridge South             Shrewsbury
                                               Cardiff                     Taunton
                                               Harrogate                   Truro
                                               Kendal                      Warrington
                                               Leeds                       Winchester
                                               Long Melford                York

                                               National HQ One             Marylebone &
                                               Chapel Place                Regent’s Park
                                               Barnes                      Mayfair & St. James’
                                               Fulham Bishops Park         South Kensington &
                                                                           Knightsbridge
                                               Fulham Parsons Green
                                                                           Wandsworth
                                               Holland Park &
                                               Notting Hill

OUR LEISURE SERVICES

As well as advising on the sale or purchase
of properties, our leisure team can help
with valuations for disposals, secured                Stephen Richards
lending or taxation, acquisition and general          01823 428854 | 07968 216596
planning advice for further development.              stephen.richards@carterjonas.co.uk

TAUNTON
01823 428858 | leisure@carterjonas.co.uk
Quad 4000, Blackbrook Park Avenue,
Taunton, Somerset TA1 2PX                             Felicity Watts
                                                      01823 428858 | 07917 172293
carterjonas.co.uk                                     felicity.watts@carterjonas.co.uk

@carterjonas
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