LeaseUp LA Where We've Been & Where Were Going - Homeless Deputies Meeting
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LeaseUp LA
Where We’ve Been & Where Were Going
Homeless Deputies Meeting
www.ePath.org Making It Home
What We Focus On
Outreach
Access Leases County-wide digital & print
Since inception the LeaseUp In partnership with over 150 marketing campaign, landlord
advisory board, virtual events for
LA team has acquired community agencies using property management companies
5,386 units, made available LeaseUp LA, 1,981 leases and apartment associations have
on www.leaseupla.org have been signed led to contact with 4,729
landlords
www.ePath.org Making It Home 2
Acquisitions & Lease Ups Holding Fees
2500 70%
*First Holding Fee Issued Aug 2019
2166
60% 60%
2000
50%
1633
1500 44%
1330 40%
35%
955 30%
1000
(44% of Total
23% Acquisitions)
20%
564
500
307 10%
257
155
0 0%
2018 2019 2020 2021
Acquired Leased % Leased
75% Required Background Checks 53% No Prior Evictions 47% Required Credit Checks
www.ePath.org Making It Home 3
Units Leased Up Across Service Planning Area (SPAs) www.ePath.org Making It Home 4
Units Leased Up By Subsidy Type
Flexible Housing Subsidy
6% Pool
6% Housing Authority
3% Voucher
RRH
6%
Supportive Services for
64% Veteran Families
15%
Tenant Based Rental
Assistance
VA Supported Housing
www.ePath.org Making It Home 5
Marketing Metrics (Nov 2020 – June 2021)
Primary Goal: drive program sign-ups by property owners and managers who have vacant units to
the LeaseUp platform
Total Ads Performance
22,217,613 Impressions 73,429 Link Clicks 1,923 Units Added
Facebook & Instagram: Google – Display: Google – Search:
3,480,258 Impressions 5,313,747 Impressions 22,822 Impressions
21,475 Website Views 36,417 Clicks 2,058 Clicks
375 Property Owner 479 Property Owner 62 Property Owner
Applications Submitted Applications Submitted Applications Submitted
www.ePath.org Making It Home 6
Marketing Metrics (continued) www.ePath.org Making It Home 7
FY 21 Program Goals
3000 1500 850
Tenant Lease Ups RPSS Units
Based Units
www.ePath.org Making It Home 8How We Get There…
• Add Key • Greater
• Targeting
Positions Updating Outcome
Program Specific SPAs Strengthening
• Improve User Marketing Transparency
Improvements • RPSS Specific Partnerships
Experience of Campaign • Dedicated
Outreach
LeaseUpLA.org Collaboration
www.ePath.org Making It Home 9Program Improvements & Strengthening Partnerships 16 Housing Specialists (acquisitions) 16 Leasing Specialists (lease ups) 4 Community Coordinators (SPA liaisons) Updates to Leaseupla.org Shared Housing Partnership www.ePath.org Making It Home 10
FY 21 Marketing Strategy
• Targeted marketing in specific SPAs
• Website & mobile app updates and refinements
• RPSS Marketing
• Targeting developers and building owners
• Interviews for consumer feedback
• RPSS incentive promotion
• Recruiting partners to help advocate
• Continued use of existing channels: Social, Google Search, Google
Display, OOH (Out Of Home) e.g. billboards, buses, bus stops,
publications & Events
www.ePath.org Making It Home 11How You Can Support LeaseUp LA
• Share/promote the platform through your professional & personal
networks
• Social media is a great place to start!
• Encourage owners, developers & landlords in your districts to visit
www.leaseupla.org and sign up
• Elected Officials can make a strong impact by endorsing LeaseUp LA
• Landlords have expressed gratitude when recognized for their
contribution to ending homelessness
www.ePath.org Making It Home 12Thank You www.ePath.org Making It Home
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