LCR HONDA PRESENTATION 2018 - LCR Honda MotoGP Team
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2 018 LCR HONDA PRESENTATION
IN DEX
1
THE LCR TEAM
2
JOIN MOTOGP WITH US
3
THE MOTOGP EVENT
4
THE LCR 2018-2019 PROJECT
5
LCR’S MEDIA IMPACT
6
MARKETING PLATFORM
7
PARTNERSHIP FORMATS
1
THE LCR TEAM
3
“We race to chase a dream,
to make our great passion sense.
We want to write new exciting pages in the story
of this beautiful Motorsport, in order to
inspire new generations
and contribute to the growth
of motion technology and safety”.
Lucio Cecchinello
LCR Honda Founder & Team Principal
4
A D R E AM CO ME TRUE
LCR HONDA IS...
LCR Honda was founded in 1996
by former 125cc Class rider Lucio Cecchinello,
who has been involved as both Team Manager and
rider until 2003.
“The racing world is an integral part of my life and my
greatest passion, and I have been lucky enough to be
involved in an amazing sport and to collaborate with
real talents”.
5
AN HIS TOR I C AL PL AY ER an d A TA LENT S C O U T T E AM
22 years in the World Championship
12 years in MotoGP TM
with Honda
LCR Team achievements:
23 VICTORIES
79 PODIUMS
25 POLE POSITIONS
6
TOP R ID E R : CAL CRUTCHLO W
5 years with Cal Crutchlow
Since 2015, LCR Honda’s sporting program focuses
on British Top Rider Cal Crutchlow,
who has achieved 11 MotoGP podiums and
2 victories, at Czech GP and Australian GP 2016.
Crutchlow in 2018 & 2019 rides a
Honda Full Factory bike
and receives full technical support from Honda HRC.
7
V ID EO: 2 0 1 6 -2 0 1 7 EM OT IO NS
2
J O I N MotoGP™ W I T H U S
9
M o to G P TM : T HE OLD E S T MOTOR S P ORT
67
years of history
“AS FAST The oldest motorsport,
founded in
AS YOU CAN GET
1949
ON TWO WHEELS”
10M otoGP TM VALU ES
TECHNOLOGY
ADRENALINE
ENTERTAINMENT
COMPETITION
SPORT
DESIGN
INTERNATIONALITY
11DO RN A
Dorna Sports is an international sports management, marketing and media company, founded in 1988.
It has been the exclusive commercial and television rights holder for the FIM Road Racing World
Championship Grand Prix (MotoGP™) since 1992; Dorna currently manages World Superbike Championship
as well as propedeutic competitions for young talents.
12MotoGP TM MEDI A IMPACT
TV SOCIAL ON-SITE
COVERAGE WEB NEWSPAPERS SPECTATORS E-GAME
MEDIA
13A M AS S IVE T V COVERAGE
MotoGPTM is broadcasted worldwide, being one of the main Sport Events
together with the Olimpics Games, Formula 1, the Football World Championship
and the Rugby World Cup.
207 COUNTRIES
receive “live” TV signal
101 BROADCASTERS
59 in Europe
26 in Asia
11 in America
5 in Africa & Oceania
400 MILLION
TV Viewers per event in the World
Source: Repucom / Zenith Media
14O N E O F T H E M O S T P OP UL AR MOTO RSPO RTS
According to the latest statistics on Google Trends,
MotoGPTM is the second most digitized motorsport on the web,
and its popularity is increasing rapidly Season after Season. 100
70
40
21
12
10
6 7 7
4
2
Source: Google Trend 2018
15A S O C I AL MEDI A P HE N OME N ON
22 MILLION
FANS on Social Media
340 MILLION
ENGAGEMENT
1 BILLION
VIDEO VIEWS
16MOTOR SP ORT C OM PAR I S O N O N S O C I A L M ED I A
12,7
3.2
3,4
MILLION
LIKES MILLION
MILLION FOLLOWERS
5,1 FOLLOWERS
3.9 MILLION 2,4
2 2.5 MILLION
LIKES
LIKES
280.000 396.000
MILLION
FOLLOWERS
MILLION LIKES MILLION LIKES
FOLLOWERS FOLLOWERS
5 680
MILLION
3,9
MILLION
VIEWS
FOLLOWERS
MILLION
FOLLOWERS
283
803k 119
MILLION
VIEWS
449k 479k
FOLLOWERS FOLLOWERS
FOLLOWERS 42
MILLION
83
MILLION
MILLION
VIEWS VIEWS VIEWS
17
Update: February 20182 .7 M IL LIO N O N- S IT E SPECTATO RS E VE RY YE AR
In 2016 MotoGP on-site spectator
reached the record number of
2.7 Million
+28%
growth since 2006,
going from 2.1 million spectators
up to 2.7 million
18ALWAYS IN T H E N EWS
More than
600
Media personnel
attend every MotoGP race, from
54
different Countries
19T HE M otoGP TM E-GA M E
MotoGP has recently launched its
official e-game, in order to get in touch with
the younger audience made of Millennials.
Millions of fans, all over the planet, will be
able to interact with this innovative on-line
videogame
20AUD IE N CE PRO FILE
Source: CSM INTERNATIONAL GMBH - REPUCOM
30% WOMEN
70% MEN 18
14 Races watched on TV throughout the Season
(on average)
Races
total
13
Years that viewers have
been following MotoGP races
70% of TV viewers are less than 50 years old
on a regular basis
60%
Bought a product due to
MotoGP Sponsoring
212019 AD D IT ION AL P ROJ ECTS - M o to E
The future is here: in 2019 FIM and Dorna Sports wil launch the
FIM ENEL MotoE™ World Cup,
the first electric motorbike World competition.
Rooted in cutting edge technology, the zero-emissions series aims to take alternative vision of racing onto the track.
MotoE races will take place at 5 GPs, receiving the same Media Coverage as MotoGP, Moto2, Moto3.
Each MotoGP Independent Team (including LCR Honda) will receive 2 bikes, and will therefore be protagonist of this new
exciting challenge.
Play Video
222 0 1 9 ADD IT ION AL P R OJ E CTS - MotoE
MotoE keypoints:
DYNAMISM
SUSTAINABILITY
INNOVATION
ENVIRONMENTAL CARE
“Motorsports is not a problem for the environment,
it is part of the solution.”
233
THE MotoGP™ EVENT
24T HE 2018 CALEN DAR
1 - QATAR - Doha/Losail
2 - ARGENTINA - Termas de Rio Hondo
3 - AMERICAS - Austin
19 GRANDS PRIX
16 COUNTRIES
4 - SPAIN - Jerez de la Frontera
5 - FRANCE - Le Mans
6 - ITALY - Mugello 4 CONTINENTS
7 - CATALUNYA - Circuit de Barcelona
8 - NETHERLANDS - TT Assen
9 - GERMANY - Sachsenring
10 - CZECH REPUBLIC - Brno
11 - AUSTRIA - Spielberg
12 - GREAT BRITAIN - Silverstone
13 - SAN MARINO - Misano
14 - ARAGON - Motorland Aragón
15 - THAILAND - Buriram Circuit
16 - JAPAN - Motegi
17 - AUSTRALIA - Phillip Island
18 - MALAYSIA - Sepang
19 - VALENCIA - Ricardo Tormo 25T HREE C L AS S ES
- 34 Riders from 15 different Countries - 24 Riders from 9 Countries
- 16 Teams - 12 Teams
- Manifacturers involved: - 6 Manifacturers involved:
Honda, KTM, Mahindra, Husqvarna Honda, Yamaha, Ducati, Suzuki, Aprilia, KTM
- Technical specification: engines 250cc - Technical specifications: engines 1000cc
four stroke single cylinder four stroke four cylinder
- Max power: 55 hp - Max power: 260 hp
- Top speed: 240 km/h - Top speed: over 350 km/h
- 30 Riders from 12 different Countries
- 22 Teams
- Manifacturers involved:
Kalex, Suter, Speed Up, Tech3
- Technical specification: engines 600cc
four stroke four cylinder
- Max power: 140 hp
- Top speed: 275 km/h
26T EA M S & M A NU FACT U RERS - TOP CL AS S MotoGP ™
Ducati Team
Repsol Honda Team
Movistar Yamaha MotoGP Alma Pramac Racing
LCR Honda Team
Monster Yamaha Tech 3 Avintia Racing
Marc VDS Racing Team
Angel Nieto Team
Team Suzuki Ecstar Aprilia Racing Team Gresini KTM Factory Racing Team
27T HE M otoGP TM RID ER S
24 Riders - 10 Nationalities - 11 World Champions in different Classes
foto piloti tutti insieme
284
THE LCR
2018-2019 PROJECT
29EAGER FO R N EW C H A LLENG ES
LCR Honda has officially announced its partecipation to the MotoGP World Championship at least until 2021
LCR Honda Team in 2018 is lining up two HRC Factory riders in the MotoGP Class, Cal Crutchlow and Takaaki Nakagami: the
target position in the Overall Championship will be from 4th to 8th, and the main goal will be winning the Independent Teams Trophy.
30T HE R I DE R S : CAL CRUTCHLO W # 35
CAL CRUTCHLOW
LCR Honda CASTROL
Motorbike: Honda RC213V Factory Spec.
Date of Birth: October 29th 1985
Nationality: English
2009 World SSP Champion
2011 MotoGP Rookie of the Year
2 MotoGP Victories
11 MotoGP Podiums
31T HE RI D E RS: TAKAA K I N A K AG A M I # 3 0
TAKAAKI NAKAGAMI
LCR Honda IDEMITSU
Motorbike: Honda RC213V
Date of Birth: February 2nd 1992
Nationality: Japanese
2006 Japanese 125cc Champion
2011 Japanese Moto2TM Champion
2 World Moto2TM Victories
32OUR GOALS
CAL CRUTCHLOW #35 TAKAAKI NAKAGAMI #30
In the MotoGPTM Top Class since 2011 The LCR project with Takaaki
Nakagami in 2018-2019 is the natural
5 years project (2015 - 2019) with LCR Honda evolution of the “Honda Asia Talent”
process, whose goals are:
Factory Support by Honda HRC - Create a new generation of Asian
Champions
- Increase the popularity of MotoGP
in the Asian Countries
- Icrease the use of motorbikes and
scooters in the East markets
2015 2016 2017
PROJECT GOALS:
2 riders (IDEMITSU Honda Team
Asia) - 18 international GPs
Aiming at the Top positions on the
MotoGP grid
2 riders (Honda Team Asia)
18 international GPs
Supporting Honda HRC in the Factory
bike development process
24 Asian riders - 6 races in Asia
Motobikes provided by Honda
33OUR TAR GE T PO SITIO N
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
34T HE HO N DA Mo to GP TM BIK E
15 Years of MotoGPTM *
7 MotoGPTM Rider World Championships
8 MotoGPTM Manufacturer World Championships
* The MotoGPTM category was officially launched in 2002, when 4-stroke engines
were adopted by all the Manufacturers involved.
35ONE OF TH E L E ADI N G ACTO R S IN H O NDA’ S RACIN G WO RLD
58 Years
of World motorcycle racing
80 Rider World Titles
Won by Honda in its Road Racing World Championship history (considering all the categories)
73 Manufacture Cups
Won by Honda in its Road Racing World Championship history (considering all the categories)
36HO N DA : T H E B IG G ES T MOTO RBIK E M AN UFACTURER
17.5 Million motorbikes sold in 2016*
4.3 Million cars sold in 2016*
20th Most popular brand in the World according to
Best Global Brand annual survey.
37V I DE O : HO NDA - THE IMPO SSIBLE DREAM
385
LC R ’ S M E D I A I M PA C T
39LCR HON DA MEDI A I MPACT
WEB & SOCIAL
TELEVISION
PRESS MEDIA
402 0 1 7 T E AM’ S T V VISIBILIT Y
TV VIEWERS
ON AVERAGE PER GP 400 Mln
LCR ON SCREEN
ON AVERAGE PER GP
1.000 Sec
ADVERTISING VALUE *
ON AVERAGE PER GP 1Mln €
Source: Clearsightpartners Ltd
Update: Valencia GP 2017
* The present economic evalutation refers only to the following Countries:
Italy, Spain, UK, Germany, France, Japan, USA.
41LCR T E AM ON S O C I A L M ED I A
LCR FANBASE
AS AT MARCH 2018 1.6 Mln Fans
REACH
ON AVERAGE PER MONTH 3 Mln People
ADVERTISING VALUE *
ON AVERAGE PER MONTH 200.000 €
Update: March 2018
* The “Advertising Value” is calculated considering the average CPE
(Cost Per Engagement).
42I NT ER N AT ION AL PRESS & WEBSITES
300 Million
The average sum of visits scored monthly by all the
Websites that publish LCR Team related News.
436
M ARKE TING PL ATFORM
44A P R OP OS IT IVE PARTN ER
LCR Honda is fully focused on its Partners’ goals, in terms of
Brand Awareness and Sponsorhsip Activations.
LCR’s Sponsorship is:
Flexible
All-round
Customized
Creative
45LCR’ S M ARKE T I N G C O NT ENTS FACTO RY
A
BRAND PROMOTION
B
RELATIONAL MARKETING
C
BUSINESS DEVELOPMENT
46A. BRAN D P ROM OTIO N
BRANDING
ADVERTISING
MULTIMEDIA
DIGITAL MARKETING
GRAPHICS & CREATIVITY
47A. BRAN D P ROM OTIO N - C AS E HI S TO RY
48B. REL ATIO N AL M AR K E T IN G
HOSPITALITY ON TRACK
CORPORATE EVENTS
TEAM BUILDING
49C. BU S IN ES S SU P P O RT
NETWORKING
B2B OPPORTUNITIES
BUSINESS CONSULTANCY
507
PARTNERSHIP FORM ATS
51LC R Ho n d a CAS T R OL: CAL CRUTCHLO W
FORMAT 1
EV. TITLE SPONSOR
FORMAT 2
MAJOR SPONSOR
FORMAT 3
OFFICIAL SPONSOR
52LCR Honda ID E M ITSU: TA K A A K I N A K AG A M I
FORMAT 3
OFFICIAL SPONSOR
53EVENT TITL E S PO N SO R
EVENT TITLE
SPONSOR
This branding opportunity is
available Full Season or for single Events
(one or more GPs).
- Biggest logo on the Bike
- Biggest logo on Rider’s Racing
Suit (chest and back)
- Biggest logo on Pit-garage Panels
- Big logo on Interview Backdrops
- Logo in LCR VIP Lounge
- Strong Marketing activities
- Image Rights Full Season
- Personalized Photoshoots
- Support for Video Editing
- Corporate Hospitality on-track
- Support for Sponsor’s Events
- Support for Business Development
54M AJ OR SPO N SO R
MAJOR
SPONSOR
- Big logo on the Bike
- Big logo on Rider’s Racing Suit
- Big logo on Pit-garage Panels
- Logo on Interview Backdrops
- Logo in LCR VIP Lounge
- Marketing activities
- Image Rights Full Season
- Personalized Photoshoot
- Support for Video Editing
- Corporate Hospitality at the Track
- Support for Sponsor’s Events
- Support for Busines Development
55O FFICI A L S PO N S O R
OFFICIAL
SPONSOR
- Medium-small logo on the Bike
- Medium-small logo on Rider’s
Leather Suit
- Logo on Pit-garage Panels
- Image Rights Full Season
- Support for Advertising and
Marketing activities
- Corporate Hospitality at the Track
- Support for Business Development
56O UR PART N E R S OVER THE YEARS
Agos Michelin
Aimont Mokarabia
Arrow Monster Energy
Beta Navigare
Brembo Nissin
Bridgestone OZ Racing
Carpimoto Parts Europe
Carrera PBR
Castrol Perf
Chronoforce Pfanner
Cmsnl.com Piolanti
Comaco Planet Win 365
Cosmai Caffè Playboy
Custom Pokerstars
Deca Pole Position Travel
Denso Progrip
Doctor Glass QSTP
Domino Racebolt
Eurobet Radio MonteCarlo
Flow-meter Rama
Gas Jeans Red Bull
Givi Rizoma
Gloryfy RK
Hevik Safilo Oxido
Holins Sicurtec
Honda Germany Sifi
IP Special Impianti
La Montina Speedweek
Lee Jeans Total Elf
Linear (Unipol Group) Unibat
Luca Pagni Viar
Lumberjack ...
57CO NTACTS:
LCR - x racing s.a.m.
7, rue du Gabian
98000 Monaco
Tel +377 97 70 73 90
marketing@lcr.mc
www.lcrhonda.com
marketing.lcr.mc
Fb: LCR Honda MotoGP Team
Twitter: @LCRHondaTeam
Instagram: lcr_honda
582018 LC R H O N D A P R E S E N TAT I O N
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