KIT MEDIA DIGITAL BUSINESS CLOUD
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DIGITAL BUSINESS
THE EXPERT MAGAZINE FOR THE SMART COMPANY CLOUD
No. 02 | Valid from 1 October 2019
MEDIA
KIT
2020
WIN-Verlag GmbH & Co. KG
Media Kit 2020 DIGITAL BUSINESS CLOUD 1
ers,
dia plann ROI
D ear me ting and
lt ic h a n n el marke c h a n ged
of mu e again
in terms h a ve o n c
r you
tions, we now offe
considera ing portfolio and such as the
rtis ising,
our adve of advert sector
it io n a l fo rm s
o n in the print
a d d bin a ti s online.
2 e x tr a page com -Newsletter Plu
U ne
tand-Alo k with it!
and the S Good luc
EILMEIER
BERND H IREC TOR
ING D
PUBLISH
Media Kit 2020 DIGITAL BUSINESS CLOUD 2
CONTENT
BASICS PRINT PRINT ESSENTIALS
Print Magazines & more 4 Advertisement price list Print 9 Lead Packages 14 Distribution Print & Online 24
Topics 5 Marketplace Print 10 Online Job Market 16 Timetable and Topic Plan 28
Target Group 6 Ads 11 Online Advertorials/Sponsored Title Portrait 30
Facts 7 Advertising Formats 12 Posts + Advertorial packages 17 Our Publishing Programme 31
References 8 Special Forms of Advertising 13 Online Specials + 18 Contact the team 32
Display Advertising /
Banner Advertising 19
Online 20
Editorial Letter 21
Newsletter 22
Stand-Alone-E-Mail &
Stand-Alone-E-Mail PLUS 23
Photos: shutterstock.com; everything possible (cover), Dean Drobot (page 2), 4 PM produc-
tion (page 3), Corona Borealis studio (page 5), Branislav Nenin, ASDF_MEDIA, weedezign,
Gorodenkoff, GaudiLab,(page 6), Sammby (page 14), maicasaa (page 21), Darko 1981 (page
Media Kit 2020 DIGITAL BUSINESS CLOUD 3
24), GaudiLab (page 25), Gorodenkoff (page 27)
Event Online
Print Advertising Promotion Advertising Editorial Letter Direct Mailings
Whitepapers
PRINT MAGAZINES
Social Media & MORE Special Issues
Corporate
Lead Packages Publishing ePaper App
Media Kit 2020 DIGITAL BUSINESS CLOUD 4
TOPICS
Digitale Transformation Digital Strategies Consulting
Integration Business Process Management
Internet of Things Industry 4.0 Cloud Computing Hosting
Enterprise Ressource Planning Infrastructure Server Systems
System and Network Management BigData Business Intelligence
Enterprise Content Management DMS Mobile Devices
Data Centers Security AI insight
A detailed timetable and topic plan can be found starting on page 28.
Media Kit 2020 DIGITAL BUSINESS CLOUD 5
TARGET GROUP
DIGITAL BUSINESS CLOUD has
accompanied the development
of digitisation in companies for
more than 20 years. The magazine
provides cross-sector information
on the use and effects of new
technologies on business process-
es and management. The human
side of digital transformation is
also a core topic in the magazine, Board members,
the rapid and profound change in managing directors, CEOs,
business and society is illuminated
Entrepreneurs COOs, CIOs, CDOs Divisional directors
from many sides.
TARGET GROUP:
• Entrepreneurs
• Board members, managing direc-
tors, CEOs, COOs, CIOs, CDOs
• Divisional directors
• IT and IT organisation
responsibles
• HR managers
• Chairs at universities and
technical colleges IT and IT organisation Chairs at universities and
responsibles HR managers technical colleges
Media Kit 2020 DIGITAL BUSINESS CLOUD 6
FACTS & FIGURES
DEMOGRAPHIC DATA
2-4 h 92 % 51 % 52 %
readers spend on average also use digital media of are between make the purchase decision
2-4 hours with one issue the e-commerce magazine 30 and 59 years old alone
TARGET GROUP ATTAINMENT
74,592 22 8,000 up to 120,000 9,000 8,175
p. a. unique visitors years on the market subscribers to the weekly subscribers of the s Xing follower copies sold *Q1/19
on website editorial newsletter tand-alone newsletter incl.
media partner network
Sources: WIN-Verlag reader survey, IVW, WiredMinds, Xing
Media Kit 2020 DIGITAL BUSINESS CLOUD 7
REFERENCES
A selection of our Partners and Customers
Media Kit 2020 DIGITAL BUSINESS CLOUD 8
ADVERTISEMENT PRICE LIST FOR PRINT
Size Print Space Bleed Basic Price b/w 2C 3C 4C
2/1 pages 390 x 266 420 x 297 8,040.00 8,640.00 9,290.00 9,990.00
U2 extra 390 x 266 420 x 297 8,690.00 9,490.00 9,990.00 10,690.00
1/1 page 180 x 266 210 x 297 4,340.00 4,670.00 5,020.00 5,400.00
2/3 page high 118 x 266 135 x 297 SURCHARGES FOR PLACEMENT:
horizontal 180 x 175 210 x 195 3,460.00 3,720.00 4,000.00 4,000.00
15 % surcharge
Juniorpage 132 x 187 150 x 212 3,180 .00 3,420.00 3,670.00 3,950.00 for 4th cover page (back cover)
1/2 page high 90 x 266 105 x 297
10 % surcharge
horizontal 180 x 130 210 x 147 2,790.00 3,000.00 3,230.00 3,470.00
for 2nd, 3rd cover page, content and
1/3 page high 58 x 266 75 x 297 editorial
horizontal 180 x 86 210 x 105 2,130.00 2,290.00 2,470.00 2,650.00
10 % surcharge
1/4 page high 42 x 266 52 x 297
for placement request
horizontal 180 x 65 210 x 73 1,900.00 2,050.00 2,200.00 2,370.00
corner field 90 x 130 105 x 147
1/8 page high 42 x 130 ----------- SURCHARGES FOR FORMATS:
horizontal 90 x 60 ----------- 1,140.00 1,230.00 1,320.00 1,420.00
Advertisements in bleed/across gutter
Advertorials (editorial advertisements) are available in 2/1, 1/1 and 1/2 page formats at half the advertising at no additional cost.
price.
DISCOUNTS
Number Scale Quantity Scale
In the case of purchase within one insertion year
(beginning with the publication of the first advertise-
ment). 3% 6% 10% 15% 5% 10% 15% 20%
We grant up to 15% AE on all advertisements made
via an advertising or media agency. This excludes starting from starting from starting from starting from starting from starting from starting from starting from
orders relating to cooperation with Jobware. 2 ads 4 ads 6 ads 8 ads 2 pages 4 pages 6 pages 8 pages
Media Kit 2020 DIGITAL BUSINESS CLOUD 9
MARKETPLACE PRINT
SUPPLIER AND SERVICE PROVIDER
An entry consists of the company logo, the address
and a short description (max. 750 characters incl.
spaces).
Premium: 1,250.00
Basic entry in 6 issues print + online
(1 year)
Standard: 700.00
Basic entry in 3 issues print + online
(1/2 year)
Media Kit 2020 DIGITAL BUSINESS CLOUD 10ADVERTISEMENTS
Technical Data Print
MAGAZINE FORMAT: Setting costs and the preparation of the print- TERMS AND CONDITIONS:
ready data are charged at cost price. Further
Booklet format: 210 mm x 297 mm All contracts are based on our General Terms
information on data transfer on request via ad
Type area: 180 mm x 266 mm and Conditions,
disposition.
Bleed: 3 mm on all sides which are available at www.win-verlag.de/allge-
meine-geschaeftsbedingungen.
PRINTING AND BINDING METHODS, PRINTING DATES:
DOCUMENTS: frequency of publication: 6x a year TERMS OF PAYMENT:
publication dates: see timetable and topic plan
offset printing, saddle stitch binding. All prices are subject to the valid value added
tax. Invoices are due at the latest eight days af-
Printing Material:
YEAR: ter the publication date (PD) of the issue. In case
Data in PDF/X3 format, volume 23, 2020 of receipt of payment before PD: 2 % discount.
other data formats on request. VAT ID No. DE813744143.
Colour profile: ISO Coated v2 300% of ECI PUBLISHER:
(www.eci.org) For foreign customers:
Address:
Bank transfer free of charge for the beneficiary.
WIN-Verlag GmbH & Co. KG
All colour elements have to be created in 4c Advance payment.
Johann-Sebastian-Bach-Straße 5
according to Euroscale (CMYK), special colours, D-85591 Vaterstetten
e.g. HKS or Pantone, are not possible. Bank details:
Tone value variations may occur within the Kreissparkasse Munich Starnberg Ebersberg
Internet:
tolerance range of the offset process. Bank Account No. : 496 208, BLZ: 702 501 50
www.digitalbusiness-cloud.de
IBAN: DE86 7025 0150 0000 4962 08
Data Transmission: BIC/SWIFT-Code: BYLADEM1KMS
Publishing Management:
E-mail to cke@win-verlag.de Bernd Heilmeier (responsible)
Phone: 08106/350-251
E-mail: bh@win-verlag.de
Media Kit 2020 DIGITAL BUSINESS CLOUD 11AD FORMATS
Sample formats for our print ads
1/1: 1/1: 1/2 high: 1/2 high: 1/2 horizontal: 1/2 horizontal: Juniorpage: Juniorpage:
180 x 266 trim size 210 x 297 90 x 266 trim size 105 x 297 180 x 130 trim size 210 x 147 132 x 187 trim size 150 x 212
1/3 high: 1/3 high: 1/3 horizontal: 1/3 horizontal: 1/4 horizontal: 1/4 horizontal: 1/4 high: 1/8 high:
58 x 266 trim size 75 x 297 180 x 86 trim size 210 x 105 180 x 65 trim size 210 x 74 trim size 52 x 297 42 x 130
1/4 corner: 1/4 corner: 1/4 high: 1/8 horizontal:
90 x 130 trim size 105 x 147 42 x 266 90 x 60
*Special formats on request
Media Kit 2020 DIGITAL BUSINESS CLOUD 12SPECIAL ADVERTISING FORMATS
Cover with folded front cover Cover with folded back cover Cover flap Cover double gate fold U2 extra
The page that folds out to The page that folds out 1/1 page is placed half Title can be expanded to Combination of cover
the left is connected to the to the right is connected over the title and half the left and right. 2-sided. page 2 and first page
cover page. 4-sided. The to the back cover page. over the back cover. The The production is carried inner part. Ad size 2/1.
production is carried out 4-sided. The production production is carried out out by the publisher.
by the publisher. is carried out by the by the publisher.
publisher.
*In addition to the advertising possibilities mentioned above, we also offer Technical data and prices for all special forms of advertising on request.
individual communication solutions for our customers. From individual
Talk to our Production Department about how your special forms of
special issues to target-group-specific industry supplements to cross-
advertising can be realised in further processing. Please clarify this before
media campaigns. Our slogan „We take care of the integration of solutions“
the production of your advertising form.
is not just empty words. Do not hesitate to contact us about your ideas.
Inserts and tip-ons on request!
Media Kit 2020 DIGITAL BUSINESS CLOUD 13LEAD PACKAGES
Acquiring New Customers
Leads, leads, leads that sounds almost like the We only supply MQ leads, i.e. marketing qual-
gold digging days of the Yukon, as if there was ified leads that, as the name suggests, are not
only one goal left in communication. yet qualified to make the sales call. However,
you have the permission of the interested party
Unfortunately, it is a fact that some of our to send further information and thus convert
customers today are only allowed to spend their the MQL into an SQL (Sales-Qualified-Lead)
advertising money when their success is virtu- in just a few steps.
ally assured. It is usually a matter of using every
euro for advertising as efficiently as possible. The leads are usually generated via electron-
ic mailings in which interested parties are
Nevertheless, not every advertising campaign offered a whitepaper from our customer. By
can be measured with all its effects, and even downloading the whitepaper, the prospec-
if the specialist departments of our customers tive customer releases his or her data and
know this, their hands are often tied. gives permission for further contact by our A lead address of the premium packages con-
customer. All leads supplied by us therefore tains at least the following information: com-
One way out of this unsatisfactory situation are meet the high requirements of the German pany name, address, company size, first name,
the lead packages of our publishing house, Data Protection Act (DSGVO). last name, job function, e-mail, telephone.
with which we offer our customers awareness
and leads in one package. For instance, the We generate these lead addresses from our own The lead addresses for business and standard
advertisement can be address database or together with partners in packages contain only the contact person and
combined with a whitepaper download, or the our media network, such as Leadfactory, Burda, email address.
newsletter with sponsored post and a fixed MB Medien etc., depending on the quantity and
number of leads. This means that with one lead the required depth of information. Should you require further information, we
package you can do one thing without losing All our cooperation partners, like us, guarantee can provide this information for an additional
the other. compliance with the statutory data protection charge. We would be pleased to make you a
provisions of the German Data Protection Act detailed offer.
(DSGVO).
Media Kit 2020 DIGITAL BUSINESS CLOUD 14LEAD PACKAGES
According to the reader target group of the e-commerce magazine you will receive guaranteed MQ leads
100
Leads
75
Leads
50
Leads
20
Leads
15
Leads
10
Leads
5
Leads
MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads – MQ leads –
Premium 100 Premium 75 Premium 50 Business 20 Business 15 Standard 10 Standard 5
You will receive: You will receive: You will receive: You will receive: You will receive: You will receive: You will receive:
• 1 Stand-Alone • 1 Stand-Alone • 1 Stand-Alone • Marketplace entry: • Marketplace entry: • Marketplace entry: • Marketplace entry:
Newsletter Newsletter Newsletter 12 months Print + 12 months Print + 12 months Print + 6 months Print +
• Marketplace entry: • Marketplace entry: • Marketplace entry: Online Online Online Online
12 months Print + 12 months Print + 12 months Print + • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text • 2 Newsletter text
Online Online Online ads with your white- ads with your white- ads with your ads with your
• 2 Newsletter text • 2 Newsletter text • 2 newsletter text paper paper whitepaper whitepaper
ads with your white- ads with your white- ads with your white- • Sponsored post + • Sponsored post +
paper paper paper Xing Xing 1,900.00 EUR 1,100.00 EUR
• Sponsored post + • Sponsored post + • Sponsored post + •W ide Skyscraper •W ide Skyscraper
Xing Xing Xing 2 weeks 1 week
• Wide Skyscraper • Wide Skyscraper
(160x900) 2 weeks (160x900) 1 week 7,500.00 EUR 3,200.00 EUR 2,600.00 EUR
12,990.00 EUR 9,900.00 EUR
Please note that the address range varies between the premium and business-/standard packages.
Your advantages:
Leads +
Measurable results of your Guaranteed lead volume Data Protection Regulation Increased awareness
Online Activity = marketing strategy in accordance with the (DSGVO) for your company
German General
Media Kit 2020 DIGITAL BUSINESS CLOUD 15ONLINE JOB MARKET
Range Plus Company Profile
TOP JOB Link Premium Job incl. Jobware TOP employer:
In TOP JOB Box: Exclusive: Full-service advertise- own microsite with logo,
job title, company name, PREMIUM JOB Box: ment: placement in the picture, company details,
location, link to job logo, job title, compa- DIGITAL BUSINSS CLOUD contact persons, detai-
advertisement on your ny name, location, link magazines’ job market led texts, link to career
career website to job advertisement on and at Jobware with pu- page, etc.
your career website blication on up to 400
Jobware partner pages
Homepage
Job Market
Newsletter: reference and link
5x 1x 1x 2x
(inclusion in weekly newsletter)
Publication at Jobware
Additional publication on up to
400 Jobware partner websites
Top Employer
(logo on overview page
and micropage behind)
Duration 4 weeks 1 week 30 days 1 year
Price 250.00 200.00 1,095.00 450.00
Publisher Combination:
Each further WIN job exchange 125.00 100.00 300.00
Incl. 1 TOP JOB link
Publication on all 7 WIN-Verlag
1,000.00 500.00 on a job exchange! 1,750.00
job exchanges
Media Kit 2020 DIGITAL BUSINESS CLOUD 16ONLINE-ADVERTORIALS/SPONSORED POSTS + ADVERTORIAL-PACKAGES
Are you already using the power of online advertorials?
Online advertorials, also known as spon- e-commerce magazine, you can reach
sored posts, differ from the currently an additional 9,000 followers on Xing
highly stylized “native ads” primarily in who will be made aware of your online
their legal conformity, because the clear advertorial.
identification with the term “sponsored
post” makes it clear to every reader that As part of our advertorial packages, we
it is a purchased article. A requirement also offer you the option of publishing
of fairness. your sponsored post as an advertorial
in the print and ePaper editions. We are
In addition, sponsored posts can be ad- talking here about a maximum possible
vertised via various other online media, editorial reach that you can benefit from.
thus increasing the number of readers
enormously. We therefore offer you var-
ious additional methods to increase the
traffic on your online advertorial.
OUR PACKAGE PRICES:
Advertisement via our weekly editorial Sponsored post standard (publication of your online advertorial on 750.00 EUR
letter. For you, this means that around www.digitalbusiness-cloud.de for one month)
8,000 subscribers to our editorial Sponsored post news+ (As previously described, but additionally 1,150.00 EUR
letter will also be presented with the advertised to approx. 8,000 subscribers via our weekly newsletter)
sponsored post on our website and will
Sponsored post social+ (As described before, but also shown on our 1,650.00 EUR
receive a direct link to it.
Xing channel to about 9,000 followers)
As a further advertising measure, we Premium advertorial package (sponsored post social+ as well as the 4,250.00 EUR
offer to advertise your sponsored post publication of the advertorial in the print and ePaper edition.
via our social media channels. With the 1/1 page advertorial (approx. 4000 characters)
Same as the premium advertorial package, but with 2 pages 6,900.00 EUR
advertorial (approx. 8000 characters plus pictures)
Media Kit 2020 DIGITAL BUSINESS CLOUD 17ONLINE SPECIALS+
Whitepapers, directories & posts
WHITEPAPER: POSTS: MARKETPLACE:
Small: whitepaper for 3 months to 1,200.00 Calendar of events per event 190.00 Service provider for 12 months (logo, 590.00
download incl. leads (picture + teaser EUR (logo + text) EUR address block, max. 500 characters EUR
text) with advertising of whitepaper by Exhibition area per year 1,500.00 text)
two text ads in the newsletter of your EUR Publication of entries from the Marketplace
choice (image + text)
Print.
Medium: with advertisement of the 1,700.00
whitepaper by EUR
- four text advertisements in the
newsletter according to your choice
(image + text)
- a medium rectangle banner for four
weeks on the website
Large: with advertisement of the 2,500.00
whitepapers by EUR
- eight text advertisements in the
newsletter according to your choice
(image + text) + eight weeks medium
rectangle banner (250 x 300 pixels)
Media Kit 2020 DIGITAL BUSINESS CLOUD 18DISPLAY-ADVERTISING / BANNER ADVERTISING
Prices & Formats
Billboard Maxi Ad Wallpaper Fullsize Banner Wallpaper Large Medium Rectangle Leaderboard Large
rotating Homepage rotating rotating rotating rotating rotating
1.100 x 285 px 732 x 400 px 728 x 90 px + 468 x 60 px 1.120 x 120 px + 300 x 250 px 1.100 x 120 px
651.00 EUR 377.00 EUR 160 x 600 px 206.00 EUR 160 x 600 px 377.00 EUR 514.00 EUR
per week per week 548.00 EUR per week 599.00 EUR per week per week
per week per week
All banners -
except the Maxi
Ad - will be
published on
the subpages.
Advertisement
Video Rectangle Leaderboard Skyscraper Skyscraper Wide Skyscraper Wide Skyscraper prices in Euro per
rotating rotating Standard Large Standard Large insertion period,
300 px Breite 728 x 90 px rotating rotating rotating rotating 1 week
height depending 411.00 EUR 120 x 600 px 120 x 900 px 160 x 600 px 160 x 900 px
on video format per week 274.00 EUR 377.00 EUR 308.00 EUR 411.00 EUR
up to 250 px per week per week per week per week
445.00 EUR
per week
Media Kit 2020 DIGITAL BUSINESS CLOUD 19ONLINE
ACCESS CONTROL: DATA DELIVERY:
WiredMinds AG (LeadLab) Five working days before the start of the campaign by e-mail:
cke@win-verlag.de
ACCESS: File formats for banners: GIF, PNG, JPEG or html5
The activation is always Monday 0:00 o‘clock, the booking period has to be
Unique visitors: 6,216.00 (monthly) at least seven days.
Page impressions: 17,634
(status quo July 2019) EXTERNAL ADSERVER USE: Google Ad Manager
Follower on our Xing presence: approx. 9,000.00 TERMS OF PAYMENT:
Editorial newsletter: 8,000 subscribers, Invoices are paid immediately after receipt. VAT ID No.: DE813744143.
weekly newsletter For foreign customers: Bank transfer free of charge for the beneficiary.
Stand-Alone Newsletter: up to 120,000 recipients, Advance payment. Bank account: Kreissparkasse München Starnberg
price on request Ebersberg, account no. : 496 208, bank code: 702 501 50,
IBAN: DE86 7025 0150 0000 4962 08, SWIFT-BIC: BYLADEM1KMS
Please consider the examples on the following pages.
ONLINE DISCOUNTS Number Scale*
5% 10% 12% 15% 20%
*No discounts are transferred from
from 8x from 16x from 24x from 32x from 40x
print ads
Media Kit 2020 DIGITAL BUSINESS CLOUD 20EDITORIAL LET TER
DIGITAL BUSINESS CL
OUD
The editorial letter
is published week
company and prov ly in our
ides around 8,000
with targeted inf subscribers
ormation for entre
members, managin preneurs, board
g directors, CEOs
CDOs, divisional , COOs, CIOs,
directors, IT and
responsibles, HR IT organisation
managers, chairs
and technical colle at universities
ges.
An ideal environme
nt in which to pla
and/or banner. Th ce a text ad
e opening rates
and 17%, depend are between 14
ing on the themati
newsletter. The de c focus of the
livery rate is curre
ntly 99.82%.
The sum of all cli
cks is between 25
newsletter. For yo 0 and 450 per
u this means up to
much more are po 30 clicks and
ssible on your tex
t ad.
SUBSCRIBE
Media Kit 2020 DIGITAL BUSINESS CLOUD 21NEWSLETTER
Advertising possibilities in our Editorial Newsletter
Text ad with image Skyscraper Superbanner
Headline, image, text (max. 500 charac- 120 x 600 pixels 560 x 200 pixels
ters incl. blanks), link text, link or video 638.00 EUR per week 808.00 EUR per week
468.00 EUR per week
Media Kit 2020 DIGITAL BUSINESS CLOUD 22STAND-ALONE-E-MAIL & STAND-ALONE-E-MAIL PLUS
A Stand-Alone-E-Mail is a promotion-re- company. Since the advertising company
lated form of advertising, which is usually is named exclusively in the mail, the level
sent only once. of attention is very high.
You have the choice to select only our Your benefit in detail:
own newsletter addresses or to book the - Traffic for your landing page without
entire address database of our media large detours
network (LeadFactory, Burda, MB-Media - Low scattering losses due to very low
etc.). vertical addresses
- High level of attention in the target
The basis for the following maximum audience
reach of over 90,100 recipients is our - Exclusive presentation of the company
target group: entrepreneurs, board mem- - Image transfer by using our magazine
bers, managing directors, CEOs, COOs, title in the header of the mail
CIOs, CDOs, divisional directors, IT and IT
organisation responsibles, HR manag- It goes without saying that all our ad-
ers, chairs at universities and technical dresses and those of our partners comply
colleges. with the strict regulations of the German
Data Protection Act (DSGVO). The price
With E-Mail Plus, we can also serve your for the mailing according to our target
individual wishes, i.e. you can make fur- group definition is 3,990.00 EUR for your
ther restrictions in the target group, such own address base. The price increases by
as company size or industry. *399.00 EUR per thousand if it is sent via
our media network.
With this form of advertising, the owner
of the address sends the Stand-Alone-E-
Mail on behalf of the booking company. *However, in case of additional restrictions or a target
The sender is therefore the owner of group change, prices and coverage may vary.
the address and not the advertising
Media Kit 2020 DIGITAL BUSINESS CLOUD 23DISTRIBUTION PRINT & ONLINE
IVW & More
DISTRIBUTION DIGITAL BUSINESS CLOUD
In addition to paid subscriptions, a stra- towards a distribution of approx. 15,000
tegic mailing list and magazine sales, we per year, with an upward trend.
distribute our magazine primarily through
We are constantly working on optimising
events.
our magazines and content distribution,
People at events, seminars and trade which in an increasingly digital world is
fairs are in a high-involvement situation a permanent challenge that we have so
because they are actively seeking informa- far successfully managed. Continuing like
tion and are therefore more receptive. this is not an option for us, we rather want
to see the digital transformation as an
The ratio of readers to distributed issues is
opportunity.
therefore similar to that of traditional mag-
azine mailings, which is also confirmed by A good example of this are our Xing por-
our subscription figures, a figure that has tals, with which we generate new followers
been stable for years — and all this in a every day. Our title DIGITAL BUSINESS
market in which reading habits are increas- CLOUD already has around 9,000 follower,
ingly changing. who not only read our articles, but also
perceive the display advertising or the
We are responding to this change by offer-
integrated online advertorial.
ing our magazines as ePaper apps in the
WIN kiosk and as eJournals at Lufthansa,
its Star Alliance partners and around 50
top hotels (details on the next page). The
number of copies distributed via these
channels is growing steadily, and so we are
now steering the entire publishing house
Media Kit 2020 DIGITAL BUSINESS CLOUD 24... READ WHEREVER YOU WANT!
All of the companies and organizations AIR Dolomiti • ATLANTIC Hotels • Austrian • ARCOTEL • Best Western Plus • Crown Plaza • Dorint
listed below offer their customers the
DESIGN HOTELS • Eurowings • FLEMINGS • The Flag • WESTIN • Hampton • Holiday Inn • Hilton
opportunity to read our trade journal
as an ePaper. Park Hyatt • Grand Hyatt • Hyatt Regency • Ibis Hotel • Hotel INDIGO • IntercityHotel
INTERCONTINENTAL • Jumeirah Hotel & Resort • Kempinski • Le MERIDIEN • Lufthansa
Louvre Hotels • Deutsche Bahn • Mandarin Oriental • Marriott • Mercure • neos
This enables us to reach our target
readership not only at the workplace Oman Air • ETIHAD • PrivatCityHotel • Radisson Blue • Steigenberger • SOFITEL • EL AL • Swiss
and at trade fairs and events, but also S7 Airlines • TITANIC Hotels • VIENNA HOUSE • virgin atlantic • WELCOME Hotels
on business trips and holidays, i.e.
whenever there is time to deal with Schweitzer Fachinformation • AIDA • Aldiana • TUI Cruises • Commundo • Lti Hotels • Iberia
complex topics at leisure. British Airwaya • SunExpress • Turkish Airlines • Cathay Pacific • The Ritz Carlton • Accor Hotel
SHANGRI-LA • Fairmont • THE WORLD • SILVERSEA • SEABORN
Media Kit 2020 DIGITAL BUSINESS CLOUD 25DISTRIBUTION PRINT & ONLINE
We always Reach our Readers
Edition
Distributed circulation: Paid circulation: Readers per issue:
PRINT* Total media range
10,722 8,175 2.9**
108,855
copies copies
Distribution
ePaper: Website: Editorial newsletter:
DIGITAL XING:
6,541 74,592 8,000 9,000
copies Unique visitors subscribers follower
(August 2019): per year
*IVW Q1/2019 incl. previous reporting periods
** WIN publishing house online survey 2017
Media Kit 2020 DIGITAL BUSINESS CLOUD 26As a consulting and software company,
we help individual, contract and variant
manufacturers to digitize their busi-
ness processes. The DIGITAL BUSINESS
CLOUD is an excellent platform to reach
this exciting target market in its entire
bandwidth.
CATHRIN DEUES-FEHLAU Cosmo Consult as an international
DIPL. BETRIEBS. (FH), PROKURISTIN & MARKETING, consulting and software company and
AMS.SOLUTION AG
end-to-end solution provider has a wide
range of topics and answers to current
questions. DIGITAL BUSINESS CLOUD
offers us an appropriate platform to
present our topics and solutions to a
broad specialist audience in an adequate
and reliable manner. We will continue to
take advantage of this opportunity.
KATJA DAMM
HEAD OF MARKETING, COSMO CONSULT SSC GMBHTIMETABLE AND TOPIC PLAN
In each issue of the DIGITAL BUSINESS CLOUD you will find the following core topics:
Digitale Transformation Digital Strategies Consulting Integration Business Process Management Internet of Things Industry 4.0
Cloud Computing Hosting Enterprise Ressource Planning Infrastructure Server Systems System and Network Management
BigData Business Intelligence Enterprise Content Management DMS Mobile Devices Data Centers Security AI insight
Dates Core Themes Specials Other Topics Events
1
Start-up radar Cyber security • Enterprise content 10-11/03/20 e-Tail Germany, Berlin
Data protection, management 10-12/03/20 Logimat, Stuttgart
PD: 18/02/20 data security • Mobile computing 10-11/03/20 Internet World Expo, Munich
ED: 20/01/20 • Cloud service models 11-12/03/20 Cloud Expo Europe, London
AD: 31/01/20 • Automation 17-19/03/20 Twenty2x, Hanover
DP: 06/02/20 18-19/03/20 SMX, Munich
23/03/20 Plenty markets Online Händlerkongress,
Kassel
2
ERP/IAS Automation • IoT 20-22/04/20 CeMAT + Research & Technology, Hanover
• CRM • Future technologies 20-24/04/20 Hannover Messe, Hanover
PD: 08/04/20 •B ig Data • Financing 05-06/05/20 Zukunft Personal Nord, Hamburg
ED: 10/03/202 • 5G 06-08/05/20 Re:publica, Berlin
AD: 23/03/20 • IP telephony 09/05/20 Women & Work, Frankfurt
DP: 25/03/20 12-13/05/20 mbuf Annual Congress, Karlsruhe
12-14/05/20 Anga Com, Cologne
12-13/05/20 Online Marketing Rockstars, Hamburg
12-14/05/20 C4I, Vienna
05-06/06/20 Prokom, Düsseldorf
Media Kit 2020 DIGITAL BUSINESS CLOUD 28Dates Core Themes Specials Other Topics Events
3
Business models Artificial Intelligence • ERP 23-25/06/20 Sensor & Test, Nuremberg
in Industry 4.0 •P
otential analysis • Managed hosting
PD: 09/06/20 •M
achine learning • Document management
ED: 06/05/20 •D
ecision making • Office communication
AD: 19/05/20 • Data centres
DP: 25/05/20 • Logistics
4
Predictive Big Data • Automated machine 06-11/09.20 IFA, Berlin
maintenance • Data insights learning, 15-19/09/20 AMB, Stuttgart
PD: 29/07/20 Networking, • Business intelligence • Multi cloud September DMEXCO, Cologne
ED: 30/06/20 industrial internet • Hybrid cloud September Forum Deutscher Mittelstand, Stuttgart
AD: 13/08/20 of things (IIoT), • Community cloud September DSAG Jahreskongress, Nuremberg
DP: 15/08/20 ecosystem, inter- • IT security September Basta, Mainz
net of things
5
Cyber security Work 4.0 / • Smart factory 06-08/10/20 it-sa, Nuremberg
German Angst • Artificial intelligence 13-15/10/20 Intergeo, Stuttgart
PD: 01/10/20 • Human Resources • Logistics November Digital Future Congress, Essen
ED: 02/09/20 • Scrum • Business intelligence November Swiss Payment Forum, Zurich
AD: 15/09/20 • Agility November Payment Summit
DP: 17/09/20 November Personalmesse, Munich
6
Automation Digital Customer • Financing November Deutscher Handelskongress, Berlin
Journey • Smart office November Data Driven Marketing Conference,
PD: 26/11/20 Marketing automation, • ERP Munich
ED: 28/10/20 user experience, • CRM January 2021 Chance, Halle
AD: 10/11/20 multi-channel • Trends 2012 January 2021 Chance, Gießen
DP: 12/11/20 January 2021 Sales Marketing Messe, Munich
January 2021 Learntec, Karlsruhe
Media Kit 2020 DIGITAL BUSINESS CLOUD 29TITLE PORTRAIT
Over 22 years on the market
BRIEF DESCRIPTION: VOLUME ANALYSIS:
The magic word on the way to a digital and With each issue, we aim to provide our readers 2018/2019 = 6 issues (6/2018 - 5/2019)
smart business is “orientation”, and this applies with the best possible support in maintaining Format of the magazine: DIN A4
not only to the digital factory. We are living and increasing the value of their company. We Total volume: 288 pages
in a world of fundamental transformation. focus on the quantifiable benefits of digital Editorial part: 242 pages
In companies, automation and “thinking technologies in everyday business life, at the Advertising section: 46 pages
machines” are replacing human tasks and jobs interface between production, marketing, sales Inserts: 1
at ever faster intervals. In the future, this will and service — with a constant eye on the cus- Tip-ons: -
fundamentally change the demands placed on tomer. We do this in a fresh, value-oriented way
organizations and their employees — at a time that conveys our content in a convincing and
when managers also have to deal responsibly readable way. Our basic journalistic attitude is to EDITORIAL CONTENT ANALYSIS:
with major risks as well as political and social be grasping, critical, appreciative, understanda-
2018/2019 = 288 pages (6/2018 - 5/2019) Pages
challenges. Small and medium-sized compa- ble, human, balanced and fair.
thereof editorial pages total: 242 = 100.0%
nies in particular need vision here, courage In concrete terms, the magazine focuses on the Digital transformation 52 = 21.5%
and creativity as well as support, overview and following core areas of digitisation: dossiers, Cognitive technologies 34 = 14.0%
classification of the technologies and platforms reports, features and special contributions: Cloud 30 = 12.4%
suitable for them.
- Digital transformation IoT, IIoT 20 = 8.3%
Our magazine provides exactly this orientation. - Cognitive technologies Industry 4.0 19 = 7.9%
From practice — for practice. As the “expert - Industry 4.0 Security 18 = 7.4%
magazine for the smart company”, in the DIGI- - Digital customer journey Human resources 16 = 6.6%
TAL BUSINESS CLOUD magazine, experienced - IoT Digital customer journey 14 = 5.8%
specialist authors who practice in this field, - Cloud Data centres 12 = 5.0%
consulting and science, accompany intensively - Security Business model development 9 = 3.7%
and focused the use of innovative products and Other 18 = 7.4%
solutions as well as current technological devel-
opments. For more than 20 years, our editorial
team has seen itself as a companion on the path
of digital transformation.
Media Kit 2020 DIGITAL BUSINESS CLOUD 30OUR PUBLISHING PROGRAMME
5/19 Juli/August 32. Jahrgang www.autocad-magazin.de ISSN-0934-1749 D, A, CH: 14,80 Euro, weitere EU-Länder: 17,00 Euro
AUTOCAD & Inventor Magazine DIGITAL ENGINEERING Magazine e-commerce magazine
D, A, CH: 12,70 Euro_weitere EU-Länder: 15,60 Euro | Eine Publikation der WIN-Verlag GmbH & Co. KG │ www.e-commerce-magazin.de
Eine Publikation der
WIN-Verlag GmbH & Co. KG
& Inventor
Schleppkurven-Analyse
Das Praxismagazin für Konstruktion und Planung
The manufacturer-independent The trade magazine for the design 03 19 The editorial staff of e-commerce
Fahrmanöver
berechnen und trade journal is aimed at all users and engineering sector reports on magazine sees itself as an interme-
simulieren
and decision-makers who work with all aspects that are important in diary between suppliers and the
Autodesk software solutions. The integrated (holistic) product develop- market and reports independently,
magazine provides practical support ment. The focus is on solutions and competently and critically on current
for the selection, introduction and strategies for efficient engineering e-commerce trends, strategies,
operation of software and hardware. as well as innovations from drive applications and solutions — both
PRAXIS
Know-how: Tipps und Tricks für
MASCHINENBAU
Digitaler Zwilling: Von AutoCAD
ARCHITEKTUR
Energietechnik:
It also focuses on solutions in the technology, automation, electrical KI – Online-Händler sind die Pioniere in the local, national and global
Lukas Gojda, shutterstock.com
fields of drive technology, automa- engineering, fluid technology, con- environment.
Konstrukteure und Architekten zur 3D-Simulation 26 BIM spart Strom
Bilder: Transoft Solutions;
Logistik der Zukunft ● Must have Instagram ● Marketing voll automatisiert ● Amazon clever analysieren ●
Auslegung: Bauteil-Konfigurator TGA: Heizlast mit Von Cookies und Trackern ● CRM ● Intelligente Chatbots
Im Heft: SPECIAL CAD-SCHULUNGEN
beschleunigt Entwicklung Revit berechnen
Bildquelle: VAlex / Shutterstock.com
tion, electrical engineering, fluid nection technology and construction
technology and connectivity. components.
03/19 WWW.DIGITALBUSINESS-CLOUD.DE HERBST 2018 www.win-verlag.de Eine Publikation der WIN-Verlag GmbH & Co. KG
DIGITAL MANUFACTURING DIGITAL BUSINESS
DAS EXPERTENMAGAZIN FÜR DIE SMART COMPANY CLOUD
DIGITAL BUSINESS CLOUD B U I L D I N G I N F O R M AT I O N M O D E L I N G U N D G E B Ä U D E A U T O M AT I O N
CONSTRUCTION NEWS
DIGITAL MANUFACTURING focuses Whoever wants to be prepared for Provides architects, civil engineers,
EFFIZIENTE BAUPROZESSE
on fundamentals, methods, technical the future has to understand it. In the DURCH DIGITALE VERNETZUNG structural engineers, building
trends, IT solutions and practical ap- trade magazine DIGITAL BUSINESS planners, energy planners and con-
plications from the field of the digital CLOUD, experts with extensive prac- struction experts with information on
Eine Publikation der WIN Verlag GmbH & Co. KG | Ausgabe-Nr.: 161 | CH: sfr 21,– | A: € 12,– | D: € 11,50 | Bild: Corona Borealis Studio/shutterstock.com
process chain in production. The tical experience analyse, describe the most important innovations in
magazine conveys the productivity and evaluate the current trends, the following segments: architecture,
advantages that can be achieved INDUSTRIE 4.0 drivers and technologies of digital BIM, construction IT, building services
Bild: © BABAROGA, shutterstock.com
FOKUS GESAMTUNTERNEHMEN
in production through the right CDO INSIGHT DOSSIER SECURITY INNOVATION
transformation, the implications of & TGA, AVA, energy planning, facility
strategies and solutions. which managers in medium-sized management, project management
Jenseits neuer Technologien und - E-Mail-Angriffe abwehren Vom Geistesblitz zum Prototyp:
Trends führen drei Dinge bei der - Wertschöpfung im IoT sichern In der „digitalen Garage“ lassen
digitalen Transformation zum - E-Commerce-Daten schützen sich kundenfeundliche Lösungen
Unternehmenserfolg - DDoS-Angriffe bei 5G erkennen schnell und leicht erproben
companies need to know and assess, and controlling, mobile commu-
and support them in successfully nications, energy and building
shaping their business in the future.
2018 Eine Publikation der WIN-Verlag GmbH & Co. KG 2018
1/19
www.win-verlag.de www.digital-manufacturing-magazin.de
www.digital-process-industry.de
DIGITAL PROCESS INDUSTRY DWG solutions SPECIAL ISSUES &
D, A, CH: 9,50 Euro, weitere EU-Länder: 11,70 Euro
DIGITALPROCESSINDUSTRY DIGITALISIE RUNG IN DE R P RO ZE SSINDUSTR IE
The trade and decision-makers’
DWG solutions
Sommer 2019
The DWG format is a widely used
AUFBAU UND OPTIM IERUNG IT-GESTÜTZTER PRODUK TIONSPROZESSE
SAP IN DER
PRODUKTION
SON D ERH EFT
CORPORATE PUBLISHING
Hintergrundbilder: shutterstock.com
magazine DIGITAL PROCESS CAD file format for design drawings. 2018 www.digital-manufacturing-magazin.de
Profit from the popularity of
INDUSTRY provides information on With DWG-compatible CAD pro- AUFBAU UND OPTIMIERUNG IT-GESTÜTZTER PRODUKTIONSPROZESSE
MINDSPHERE
S ON D ERH EFT
our publications to create
how processes can be optimised and grammes, users can create drawings an individual special edition
production processes perfected in in DWG format. about your products and
Bild: X-RAY pictures,
SAP MES bei Gerolsteiner Brunnen
Shutterstock.com
Digitalisierung in der Produktion
2018 WWW.DIGITALBUSINESS-CLOUD.DE
FÜR GOOGLE GERMANY
SONDERAUSGABE
CLOUD
the medium run, as well as on how steigert Effizienz
DAS EXPERTEN MAGAZIN
services.
the use of raw material resources,
GOOGLE-
energy and time can be made more
MULTIPHYSIKMODELLIERUNG IN DER BIOPHARMAINDUSTRIE
DWG-CAD-Software
IoT-Betriebssystem MindSphere
Jenseits der Simulation für Konstruktion und SPIRIT So nutzen Sie das volle
economical. Architektur AUS DERPotenzial Ihrer Daten
CLOUD
Eine Publikation der WIN Verlag GmbH & Co. KG
SMART, SICHER, SCHNELL – BUSINESSDATEN EFFIZIENT NUTZEN
Media Kit 2020 DIGITAL BUSINESS CLOUD 31RESPONSIBLE CONTACTS
Get in touch with us
Daniela Müller Heiner Sieger Bernd Heilmeier
MEDIA CONSULTING EDITOR-IN-CHIEF PUBLISHING HOUSE MANAGEMENT
(RESPONSIBLE FOR ADVERTISING)
08106/350-160 08106/350-183
dm@win-verlag.de hsi@win-verlag.de 08106/350-251
bh@win-verlag.de
Chris Kerler Helga Wrobel WIN-VERLAG GMBH & CO. KG
AD SCHEDULING SALES
Johann-Sebastian-Bach-Str. 5
08106/350-220 08106/350-132 85591 Vaterstetten
cke@win-verlag.de hew@win-verlag.de Publisher: Hans-J. Grohmann
08106/350-0
Bettina Prim Sabine Immerfall info@win-verlag.de
MEDIA CONSULTING COOPERATIONS
08106/350-223 www.digitalbusiness-cloud.de
08106/350-131
bp@win-verlag.de si@win-verlag.de
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