Joomla SEO Extensions - Joomla User Group Chicago North SD Williams, Danico Enterprises
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Joomla
SEO Extensions
Joomla User Group Chicago North
SD Williams, Danico Enterprises
May 2018
Agenda
• SEO Overview
• SEO Extensions Available
• OSMeta and OSMap
• JoastSEO
• PWT SEO
• iSEO
• Alternatives to an Extension
• Next Session
2SEO Overview
What is SEO?
“Search engine optimization (SEO) is the practice of increasing the quantity and quality
of traffic to your website through organic search engine results.”
Today’s session is NOT about SEO, but about some of the Joomla extensions available
to aid in your SEO tuning. If you want to learn more about SEO methodology, here are a
couple of sources that I find helpful. I find these a little easier to digest than some of the
other documentation.
The Beginner’s Guide to SEO The Search Engine Land Guide to SEO
moz.com
searchengeingeland.comSEO Extensions Joomla Extension Directory has 105 extensions covering Metadata, Canonical Links, Keywords, and more That’s a lot to go through. I use joomlaseo.com to pare down the list. This site is run by Simon Kloostra who literally wrote the book on Joomla 3! SEO and Performance. Both the book and the website are great resources for optimizing your Joomla sites.
OSMeta Company: JoomlaShack Description: Very Simple Joomla Metadata Manager Allows for update of page titles, keywords and urls for articles in a single page with the character counts Cost: Free and Pro versions Paid - standalone or as part of a package Good for: Metadata title, descriptions and keywords for sites that are mainly based on Articles; Paid - has menu and K2 integration https://www.joomlashack.com/joomla-extensions/osmeta/
OSMap Company: JoomlaShack Description: Straightforward Joomla Sitemap (formerly Xmap) Creates XML, HTML, News, and Image sitemaps to be used on the site and submitted to search engines Cost: Free and Pro versions Paid - standalone or as part of a package Good for: Free - good for small sites; Paid - good for larger sites, also has integration with K2, Kunena, Mosets Tree, SobiPro, Virtuemart, and Weblinks https://www.joomlashack.com/joomla-extensions/osmap/
JoastSEO Company: JoastSEO Description: New in 2017 Seems to be based on Yoast, a popular SEO plugin for Wordpress. It is supposed to provide hints on improving SEO and readability as your create the article. Works with JCE and TinyMCE. Cost: Lite (15-day trial of pro features) and Pro versions Good for: ? I was not able to get this work, waiting on support to get back to me https://www.joastseo.com/en/
PWT SEO Company: Perfect Web Team (acquired by JoomlaShack) Description: Thought by some to be the "ultimate Joomla SEO plugin” Cost: 3 paid subscriptions Good for: real-time assessment of your content reach Documentation | Demo where you see a SERP preview, similar to Yoast in how it provides tips and SEO Score https://extensions.perfectwebteam.com/pwt-seo
iSEO Company: iJoomla (acquired by JoomlArt) Description: Cost: Lite and Pro Good for: metadata, indirect links, SEO stats, keyword monitoring Documentation | Demo https://seo.ijoomla.com
Alternatives to an Extension
You can do a lot of SEO tweaking before adding an extension. JUGCN
• Keyword Research for phrases and similar keywords - JUGCN Information
• Enable SEF or search engine friendly urls - JUGCN Presentations
• Optimize your structure and use categories to leverage SEO - JUGCN Tips and Tricks
Siloing - JUGCN Events
- JUGCN Demos
• Optimize menu structure for internal linking
• Avoid more than 7 menu items per menu Example: Joomla category structure
• If possible have only one menu (excluding any hidden ones)
• Avoid deep links (5 levels bad, 2 level good)
• Add internal links within content to other related information
within the site
• Update metadata - this can be done on the Publishing tab of an
Article
• Good Titles and Alt Tags for Images Add to .htaccess to avoid duplicate content
• Optimized Images
• SSL
• Fast Site
• Avoid Duplicate ContentReferences • JUGCN April 2017 Setting Metadata in Joomla • joomlaseo.com • moz.com • joomlashack.com • perfectwebteam.com
Next Session
Calendar Battle
Wed Jun 13 at 11am
Extensions we're comparing are:
• DPCalendar
• JEvents
• RSEvents
• Event Booking
• JCalPro
• Joomlead Calendar Gantry5
ParticleThank You for Attending
Questions, Comments
or Suggestions
info@joomlachicagonorth.com
847-241-4227
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