IT'S THE EU, NOT WESTERN BALKAN ENLARGEMENT - FRENCH PUBLIC OPINION ON EU MEMBERSHIP OF THE WESTERN BALKANS

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IT’S THE EU, NOT WESTERN
BALKAN ENLARGEMENT…
FRENCH PUBLIC OPINION ON EU
MEMBERSHIP OF THE WESTERN BALKANS

                                      Authors:
                         Christine Hübner
                                Jan Eichhorn
                               Luuk Molthof
                              d | part – Think Tank
                         for political participation

                                 Srđan Cvijić
                                   Open Society
                         European Policy Institute
ACKNOWLEDGEMENT
     We would equally like to thank Hedvig Morvai, Jasna Jelisić, Pierre Mirel,
     Sébastien Gricourt, Florent Marciacq, Loïc Tregoures, Anouar El-Anouni,
     Ivan Vejvoda, Vedran Dzihic and Teresa Reiter for providing crucial advice
     in building the methodology of this research, as well as the Erste Foundation
     for their contribution to this research.

© 2021 Open Society Foundations

uic b n dog.
This publication is available as a PDF on the Project website under a Creative Commons license
that allows copying and distributing the publication, only in its entirety, as long as it is attributed to
the Open Society Foundations and d | part and used for noncommercial educational or public policy
purposes. Photographs may not be used separately from the publication.

opensocietyfoundations.org
January 2021

CONTENTS
2    EXECUTIVE SUMMARY

4    INTRODUCTION

7    1. 	MOST PEOPLE IN FRANCE ARE OPPOSED TO EU ENLARGEMENT
          IN THE WESTERN BALKANS, BUT THEY DO NOT VIEW IT
          AS A SALIENT ISSUE

12   2.	ATTITUDES TO EU ENLARGEMENT IN THE WESTERN BALKANS
         REFLECT GENERAL VIEWS OF THE EU MORE THAN SPECIFIC
         CONCERNS OR KNOWLEDGE

20   3.	APPROVERS AND DISAPPROVERS SHARE SPECIFIC CONCERNS
         ABOUT THE WESTERN BALKANS, BUT SEE THEM ADDRESSED
         DIFFERENTLY

26   4.	COMMUNICATION NEEDS TO ADDRESS FIRST AND
         FOREMOST GENERAL EU CONCERNS

29   CONCLUSION

32   APPENDIX

                                                                           1
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

EXECUTIVE SUMMARY

France is one of the European countries with the                2. Attitudes to EU enlargement in the Western
highest rates of popular disapproval of countries                  Balkans reflect general views of the EU more
in the Western Balkans joining the European                        than stereotypes or concerns specific to the
Union. What is this disapproval based on, and                      countries in the Western Balkans.
how important is the issue of EU enlargement in
                                                                Among the survey respondents, those who
the Western Balkans for people in France? Using
                                                                disapproved of the Western Balkan countries
a combination of 2020 survey data representative
                                                                joining the EU tended to have a much more negative
of the adult French population and in-depth focus
                                                                view of the Union than those who approved of EU
groups with French voters, this report offers a
                                                                enlargement in the region. One in two ‘disapprovers’
comprehensive insight into the views of the French
                                                                held a fairly or very negative image of the EU. In
on whether or not the countries of the Western
                                                                contrast, close to two thirds of ‘approvers’ said they
Balkans should join the EU. The results are important
                                                                held a very or fairly positive image of the EU. This
for political decision makers and civil society actors.
                                                                suggests that for many people in France, opinions
Our most important conclusions are:
                                                                about whether the Western Balkans should join the
                                                                EU reflect views of the EU in general.
1. A majority of people in France are opposed to
   the Western Balkan countries joining the EU,
                                                                3. ‘Approvers’ and ‘disapprovers’ share
   but for most this issue is not a salient one and
                                                                    concerns regarding EU enlargement in
   attitudes are not firmly held.
                                                                    the Western Balkans but come to different
With close to 60 percent disapproval, the majority                  conclusions about the EU’s ability to deal
of respondents said that it would be rather or very                 with these issues.
bad if Albania, Bosnia and Herzegovina, Kosovo,
                                                                Fundamentally, those in favour of the Western
Montenegro, North Macedonia, and Serbia joined
                                                                Balkan countries joining the EU believed the EU
the EU. However, less than a third said that the
                                                                can cope with challenges brought about by EU
addition of the Western Balkan countries to the EU
                                                                enlargement in the Western Balkans, particularly
would affect their lives a lot or at least somewhat,
                                                                economic challenges, while those against were
and almost half changed their views on the issue,
                                                                less optimistic. The findings further support the
depending on whether they were asked about the
                                                                conclusion that views on EU enlargement in the
region in general or specific countries. This shows
                                                                Western Balkans are reflective of the views people
that for most people in France EU enlargement in the
                                                                have about the EU, its capacity to integrate new
Western Balkans does not have great salience and
                                                                member states, and the consequences of that for
that views on the topic are not firmly held.
                                                                France.

2
January 2021

4. The French government should be aware                  5. Communication on EU enlargement in the
   that, for most citizens, the EU’s enlargement             Western Balkans needs to reassure those
   in the Western Balkans is not a salient issue.            with latent concerns and address French
                                                             voters’ general EU concerns.
Given the low salience of the issue among French
voters, it is unlikely that a continuation of the         Without addressing the wider concerns people have
Western Balkan enlargement process would have             with regard to European cohesion and the future of
a significant impact on French internal politics in       the EU, further EU enlargement might add another
general, and the electoral process in particular. Fears   layer of dissatisfaction to EU attitudes in France. In
that the French government might be penalised by          the long run, the best way forward is thus to build a
the electorate for moving forward with enlargement        wider trust in the EU, its institutions, and its rules
do not find a basis in this research. This is not to      and procedures, and ensure that communication on
say that policy makers should not be careful of           EU enlargement in the Western Balkans does not
disenfranchisement over the issue. For many people        encourage negative views of European cohesion
in France, EU enlargement in the Western Balkans          amongst French voters. When thinking about the
is associated with concerns over European cohesion,       Western Balkans, abstract arguments are unlikely
feelings of distrust in the EU and lack of control.       to affect people’s views, while enhancing personal
                                                          experiences (such as opportunities for tourism) has
                                                          some positive potential.

                                                                                                                   3
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

INTRODUCTION

October 2019 was set to be the next step for EU                        and fervent opposition left a lasting mark on the
enlargement in the Western Balkans. Albania and                        debate about EU enlargement.
North Macedonia had hoped to advance to the next
level in the accession process with the European                       The French government played a particularly
Union after the summit held on 17 October. However,                    important role in this fallout. Even though French
France and the Netherlands vetoed the next phase                       president Emmanuel Macron had long been an
of negotiations with Albania, and France also vetoed                   advocate for greater European integration, he
North Macedonia’s progression.1 The fallout has been                   has repeatedly voiced concerns about further
significant, with discussions not only addressing                      enlargement.5 He will stand for re-election in
the future of these two countries, but the future of                   2022, and his supporters argued that Macron’s
EU enlargement in general.2 After the European                         perspective reflected the views of large parts of the
Commission proposed changes to the rules guiding                       French population. In polls, a clear majority of the
the process3, in March 2020, the two member states                     adult population in France said they were opposed
eventually changed their position4. Yet, their initial                 to bringing further countries into the European

1   Nielsen, N. (2019). ‘EU fails to deliver on Albania and North Macedonia.’ EU Observer, 18 October 2019.
    Available at https://euobserver.com/enlargement/146329.
2   Cvijic, S. & Cerimagic, A. (2020). ‘Rebuilding our House of Cards: With More Glue’. Institute for Democracy: Societas Civilis Policy
    Paper No. 52. Skopje: Institute for Democracy: Societas Civilis. Available at https://idscs.org.mk/wp-content/uploads/2020/11/9_
    A5_REBUILDING-OUR-HOUSE-OF-CARDS_WITH-MORE-GLUEENG.pdf.
    European Stability Initiative (2020). ‘Hamster in the Wheel Credibility and EU Balkan policy’. ESI Report, 15 January 2020.
    Available at https://www.esiweb.org/sites/default/files/reports/pdf/ESI%20-%20Hamster%20in%20the%20Wheel%20-%20
    15%20January%202020.pdf.
    Delevic, M. & Prelec, T. (2019). ‘Flatter and faster: New Western Balkans pathways to the EU.’ European Council on Foreign
    Relations, 24 October 2019. Available at https://www.ecfr.eu/article/commentary_flatter_and_faster_new_western_balkans_
    pathways_to_the_eu.
    Cvijic, S., Kirova, I., Kirchner, M.J., & Nechev, Z. (2019). ‘From Enlargement to the Unification of Europe: Why the European
    Union needs a directorate general Europe for future members and association countries’, Brussels: Open Society European
    Policy Institute. Available at https://www.opensocietyfoundations.org/publications/from-enlargement-to-the-unification-of-
    europe#publications_download.
3   Makszimov, V. (2020). ‘Commission tries to breathe new life into EU enlargement.’ EURACTIV, 5 February 2020.
    Available at https://www.euractiv.com/section/all/news/commission-tries-to-breathe-new-life-into-eu-enlargement/
4   Makszimov, V. (2020). ‘EU moves to start membership talks with North Macedonia, Albania.’ EURACTIV, 23 March 2020. Available
    at https://www.euractiv.com/section/enlargement/news/eu-moves-to-start-membership-talks-with-north-macedonia-albania/.
5   Tcherneva, V. & Varma, T. (2019). ‘After the French veto: The new scramble for the Western Balkans.’ European Council on Foreign
    Relations, 25 October 2019. Available at https://www.ecfr.eu/article/commentary_after_the_french_veto_the_new_scramble_for_
    the_western_balkans.

4
January 2021

Union. In the 2019 Eurobarometer, for example,                      So did the French government’s
only a third of French respondents (32 percent)
                                                                    opposition to the addition of
approved of enlargement in principle, while 58
percent said they were against it.6 What is more,
                                                                    new member states from the
the French public also seemed to be opposed to EU                   Western Balkans reflect the views
enlargement specifically in the Western Balkans.                    of the majority of the French
A poll conducted in December 2018 revealed                          population? In other words, was it
significant opposition to Albania and Kosovo joining
                                                                    electorally prudent?
the EU (with 56 percent opposed), with other
Western Balkan countries garnering just marginally
lower disapproval (52 percent opposed to Serbia
and Bosnia and Herzegovina joining, and 44 and 43                   their view on the issue when being asked about it.
percent respectively opposed to North Macedonia                     However, this is not the same as evaluating how
and Montenegro joining).7                                           much an issue matters to people and, in particular,
                                                                    how much it impacts their voting decisions. This
When it comes to EU enlargement, France is not                      means that the existing polling data is not able to
the only country with a sceptical public, but it is one             address the important question of how salient the
of the countries with the highest rates of popular                  issue of EU enlargement in the Western Balkans is
disapproval. Only in the Netherlands are more                       for the French public, and how far views on the issue
people opposed to further EU enlargement (60                        relate to policy choices.
percent), while disapproval is also high in Germany
(57 percent), Austria (57 percent) and Belgium (56                  At least three questions about French attitudes to
percent). However, compared to these countries,                     EU enlargement in the Western Balkans remain
the French opposition to countries in the Western                   unanswered.
Balkans joining the EU is significantly more
pronounced.8                                                        1. First, even though in polls a majority of the
                                                                       French public express opposition to countries
So did the French government’s opposition to the                       in the Western Balkans joining the EU, we do
addition of new member states from the Western                         not know how important the issue really is. Polls
Balkans reflect the views of the majority of the                       rarely assess whether EU enlargement in the
French population? In other words, was it electorally                  Western Balkans is a topic that people think about
prudent?                                                               often and whether or not they consider it to be
                                                                       something that could significantly affect their
While top-level polling may appear to support this                     lives. Without knowing how salient the issue is,
view, drawing a firm conclusion is more difficult.                     however, we cannot judge to what extent attitudes
When people answer a question in any survey, their                     to it actually influence voting behaviour.
responses need to be understood as them sharing

6   European Commission. (2019) ‘Standard Eurobarometer 91. Europeans’ views on the priorities of the European Union. Directorate-
    General for Communication. Available at https://ec.europa.eu/commfrontoffice/publicopinion/index.cfm/Survey/getSurveyDetail/
    instruments/STANDARD/surveyKy/2253.
7   YouGov (2018). ‘YouGov/Eurotrack Survey Results’. YouGov. Available at https://d25d2506sfb94s.cloudfront.net/cumulus_uploads/
    document/ofavfkfy8j/YouGov%20Eurotrack%20EU%20membership%202.pdf
8   Smith, M. (2019). ‘Eurotrack: which countries do Europeans think should be in the EU?’ YouGov, 5 March 2019. Available at
    https://yougov.co.uk/topics/international/articles-reports/2019/03/05/eurotrack-it-was-mistake-admit-romania-and-bulgari

                                                                                                                                     5
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

2. Second, existing polling does not allow us to draw                This report addresses these questions. It provides
   conclusions about whether views on Western                        deeper insights into the views of the French
   Balkan countries joining the EU are specific to the               population on whether or not the countries of
   appraisal of these countries or reflective of other,              the Western Balkans should join the European
   broader issues with EU enlargement. While the                     Union. Using a combination of new survey data
   French public is opposed overall, their disapproval               representative of the adult French population
   of most of the Western Balkan countries joining                   and in-depth focus groups with French voters9,
   is somewhat lower than their disapproval of                       we identify different and nuanced attitudes and
   EU enlargement per se. To what extent are                         salience profiles, and explore what characterises and
   evaluations of these countries related to views on                drives attitudes about the Western Balkans and EU
   the EU, and of EU enlargement more generally?                     enlargement in France. This report summarises the
                                                                     main findings of both the survey and the focus group
3. Third, we do not know to what extent views on
                                                                     research. It provides a new and nuanced view of how
   the Western Balkan countries joining the EU are
                                                                     the French public thinks about the Western Balkans
   based on stereotypes, well-founded knowledge of
                                                                     and the future of the European Union, and provides
   the region, or knowledge of the proceedings of EU
                                                                     clear recommendations on communication regarding
   enlargement.
                                                                     the issue.

9   N=2,025 French adults, aged 18 and older, representative of the adult French population by gender, age, region, and level
    of education, surveyed in March 2020. Focus groups with a total of 28 participants, recruited to represent diverse views on
    EU enlargement, held in Lyon in September 2020. All names given in this report are pseudonyms reflecting the gender of the
    participants. See appendix for more details on the methods.

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January 2021

1. MOST PEOPLE IN FRANCE ARE
   OPPOSED TO EU ENLARGEMENT
   IN THE WESTERN BALKANS,
   BUT THEY DO NOT VIEW IT
   AS A SALIENT ISSUE

Even though a majority of respondents in France say                      held. Combining attitudes and issue salience on
they are opposed to the Western Balkan countries                         the question of whether or not the Western Balkan
joining the EU, for most respondents, this issue is not                  countries should join the EU, we can distinguish
a salient one and attitudes do not seem to be firmly                     several distinct profiles among the French public.

FIGURE 1
Attitudes towards Western Balkan countries joining the EU 10

             View of the Western Balkan countries Albania, Bosnia and Herzegovina, Kosovo, Montenegro,
                       North Macedonia, and Serbia joining the EU (in %), N=2,025 respondents

35                                                                    33
30                                                                                               26
25
                                            19                                                                              19
20
15
10
 5               3
 0
            Very good                Rather good                 Rather bad                  Very bad                  Don't know

10   Question wording: “Do you think overall it would be good or bad, if we saw EU enlargement with/the accession of the Western
     Balkan countries Albania, Bosnia and Herzegovina, Kosovo, Montenegro, North Macedonia and Serbia joining/to the European
     Union?” Please note each question wording (“enlargement with” or “the accession of”) was used randomly for half of all
     respondents respectively to check for sensitivity of the wording. Results were not statistically different for each group, so all
     responses are analysed jointly.

                                                                                                                                            7
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

To gauge the views of the French public on Western                         Disapproval rates for individual countries in
Balkan countries joining the European Union, we                            the Western Balkans are broadly comparable at
asked respondents and focus group participants for                         between 49 and 65 percent, and much higher than
their views of the issue and how salient they thought                      for Norway and Iceland, yet lower than for Turkey
it was for them personally. Results on the former                          (Figure 2). Roughly half of respondents state that
confirm findings from previous polls (Figure 1). With                      they are against Montenegro and North Macedonia
close to 60 percent disapproval, the majority of                           joining the EU (49 percent, with 27 and 25 percent
respondents said that it would be rather (33 percent)                      respectively approving). Up to 60 percent state their
or very (26 percent) bad if countries like Albania,                        disapproval of Bosnia and Herzegovina, Serbia,
Bosnia and Herzegovina, Kosovo, Montenegro,                                and Albania joining (opposed to around 20 percent
North Macedonia, and Serbia joined the EU. On the                          approving) and as many as 65 percent are against
other hand, 22 percent of people considered this to be                     Kosovo joining the EU (with only 15 percent in
very or rather good, and a further 19 percent said that                    favour).
they didn’t know how to evaluate the question.

FIGURE 2
Attitudes towards individual Western Balkan countries joining the EU11

Views of the following individual countries joining the EU in the future in comparison (in %), N=2,025 respondents

Norway
                                                      81                                                          10           9
Iceland
                                                 75                                                          14               11
Montenegro
                    27                                                  49                                          24
Ukraine
                    26                                                       56                                          18
Republic of North Macedonia
                    25                                             49                                              26
Serbia
                22                                                      60                                               18
Bosnia and Herzegovina
               20                                                  58                                                  22
Albania
               20                                                   60                                                  20
Kosovo
          15                                                     65                                                     20
Turkey
         12                                                           76                                                      12

      Very/rather good thing                                    Rather/very bad thing                        Don't know

11   Question wording: “For each of the countries shown below, please indicate to what extent you think it would be a good or a bad
     thing overall, if they joined the European Union in the future.”

8
January 2021

Asked about the personal                                                  their lives a lot or at least somewhat (Figure 3). The
                                                                          majority of respondents felt that this part of EU
impact of a potential accession
                                                                          policy would not affect their lives much or at all (53
of Turkey, 53 percent of French                                           percent) and a further 19 percent had no opinion
respondents—nearly twice as                                               regarding the salience of the issue.
many as for the same question for
the Western Balkans—said that a                                           This low salience is particularly striking when we
                                                                          compare respondents’ views regarding the accession
decision on this question would
                                                                          of the Western Balkan countries with their views on
affect their lives.                                                       the accession of Turkey (Figure 3). Asked about the
                                                                          personal impact of a potential accession of Turkey,
                                                                          53 percent of French respondents—nearly twice
However, the second question, regarding the                               as many as for the same question for the Western
salience of the issue, reveals that a majority of                         Balkans—said that a decision on this question would
French respondents does not feel strongly about                           affect their lives. What is more, the proportion of
EU enlargement in the Western Balkans. Less than                          respondents saying that Turkey joining the EU would
a third (28 percent) said that the addition of the                        “affect their lives a lot” (30 percent) is more than
Western Balkan countries to the EU would affect                           three times that of the proportion saying the same
                                                                          about the Western Balkan countries (8 percent).

FIGURE 3
Salience of Western Balkan EU enlargement compared to Turkey joining the EU12

                  Extent to which the accession of Western Balkan countries/Turkey to the European Union
                                 would affect respondent's life (in %), N=2,025 respondents

 35                                                                  33
                        30
 30

 25                                              23
                                           20                              20                 20
 20                                                                                                                    19

 15                                                                                                                          14
                                                                                                    13

 10                8

     5

     0
              It would affect          It would affect        It would not affect      It would not affect           Don't know
                my life a lot         my life somewhat           my life much              my life at all

                                             Western Balkan countries                      Turkey

12       Question wording: “To what extent, do you think, would the accession of Western Balkan countries/Turkey to the European Union
         affect your life?”

                                                                                                                                         9
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

We also find that a substantial share of French                           For a substantial part of the
respondents does not seem to hold very firm
                                                                          French population, the question
views on the question of EU enlargement in the
Western Balkans. Almost half of respondents (43
                                                                          of the Western Balkan countries
percent) changed their views on the issue between                         joining the EU is not of great
the beginning and the end of the survey, giving a                         importance. Attitudes are
different answer when asked about their views on                          scarcely deeply ingrained,
the entire region joining the EU versus when asked
                                                                          and it is unlikely that the issue
explicitly about the respective countries.13 Nine
percent even changed their answers markedly from
                                                                          would strongly influence the
good to bad or vice versa. This impression was                            public’s voting choices and policy
confirmed in the focus groups, where a number of                          evaluations.
participants conceded that they did not have strong
opinions regarding EU enlargement in the Western
Balkans. Others explicitly acknowledged that the
question was a difficult one and that they did not                        The combination of attitudes to and salience of the
know what to think about it.                                              issue reveals at least five distinct groups of people,
                                                                          who all have different views regarding whether the
Taken together, the low overall salience of the                           Western Balkans countries should join the EU
issue combined with indications that a fair share of                      (Table 1):
respondents does not seem to hold firm views about
it suggests that, for a substantial part of the French                    A sizable group of people (22 percent of the total
population, the question of the Western Balkan                            sample) who are opposed to the Western Balkan
countries joining the EU is not of great importance.                      countries joining the EU and for whom this
Attitudes are scarcely deeply ingrained, and it is                        represents a salient issue, i.e. a strong concern (high
unlikely that the issue would strongly influence the                      salience disapprovers).
public’s voting choices and policy evaluations—at
least not for the large part of the population for whom                   A very small group of people (4 percent of the total
the issue is of low salience.                                             sample) who have positive attitudes to the Western
                                                                          Balkans joining the EU and who think it is going to
To understand both the nuances in peoples’ views on                       make a big difference to their own lives, i.e. for whom
the question of the Western Balkan countries joining                      it is a salient issue (high salience approvers).
the EU as well as the variation in views held across
France, discussions of the issue need to move past                        A majority of people (54 percent of the total sample)
simple approval-disapproval binaries. Evaluations                         for whom the issue of the Western Balkan countries
of French public opinion should also distinguish                          joining the EU is generally of low salience. Even
between those who consider the issue of great                             though these people do not hold strong beliefs about
importance and expect it to personally affect them,                       the issue, they express attitudes when asked. This
and those who do not.                                                     group also includes respondents who expressed an
                                                                          attitude but said that they are unsure how important
                                                                          the issue is for them.14

13   The two questions were: (1) “Some people think that Western Balkan countries joining the EU would be a good thing, while others
     think it would be a bad thing. Which of the following comes closest to your view?” and (2) “Do you think overall it would be good
     or bad, if we saw EU enlargement with/the accession of the Western Balkan countries Albania, Bosnia and Herzegovina, Kosovo,
     Montenegro, North Macedonia and Serbia joining/to the European Union?”
14   We can either treat this as a distinctive “Don’t know”-response to the salience of the issue, or we can consider it as an expression
     of low salience overall. The latter seems to be justified: if a person says “Don’t know”, they do not feel that the issue is important or
     do not want to engage with it strongly.

10
January 2021

Of these low salience respondents, 18 percent are           A group of people (19 percent of the total sample)
principally in favour of the Western Balkans joining        who are unsure or have no opinion on the issue of
the EU (low salience approvers), while 36 percent           the Western Balkan countries joining the EU.
show some concern (low salience disapprovers).

TABLE 1
Attitude and salience profiles towards the EU’s Western Balkan enlargement

                                                   ATTITUDES TOWARDS WESTERN BALKAN COUNTRIES JOINING THE EU
                                                    Very/rather good       Very/rather bad         Don’t know
                                                          4%                    22%
                        Would affect life
Salience of                                           (Approval –          (Disapproval –
                        somewhat / a lot
Western Balkan                                       high salience)        high salience)
                                                                                                      19%
countries joining                                                                                   (Unsure)
                        Would not affect                 18%                    36%
the EU                  life much / at all /          (Approval –          (Disapproval –
                        Don’t know                   low salience)          low salience)

To account for both the nuances in peoples’ views           (i) High salience disapprovers (22 percent of the
on the question of the Western Balkan countries                 total sample);
joining the EU as well as the variation in views held
                                                            (ii) Low salience disapprovers (36 percent of the
across France, in the rest of this report we distinguish
                                                                 total sample);
respondents and focus groups participants based on
both their attitudes to the issue, as well as by how        (iii) Approvers (22 percent of total sample
much this issue mattered to them. We characterise                 regardless of salience, combining high and low
the following groups, each representing a sizable                 salience approvers)
share of the French population, according to their
                                                            (iv) An unsure group of participants (19 percent of
attitude and perceived importance of whether
                                                                 total sample).
countries in the Western Balkans should join the EU
or not:

                                                                                                                   11
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

2. ATTITUDES TO EU ENLARGEMENT
   IN THE WESTERN BALKANS
   REFLECT GENERAL VIEWS OF
   THE EU MORE THAN SPECIFIC
   CONCERNS OR KNOWLEDGE

In France, attitudes to the question of whether the             Among the survey respondents, those who
Western Balkan countries should or should not join              disapproved of the Western Balkan countries
the EU are most closely related to people’s general             joining the EU tended to have a much more negative
attitudes to the EU and to feeling represented by               view of the Union than those who approved of EU
elected politicians. For most research participants,            enlargement in the region. One in two disapprovers
their stance on the issue was not so much connected             held a fairly or very negative image of the EU (55
to their level of knowledge about, specific                     percent among those for whom the issue had a
experiences with, or stereotypes of the Western                 lot of salience and 41 percent among low salience
Balkan countries that would potentially join the EU.            disapprovers, Figure 4). In contrast, close to two
Instead, attitudes to EU enlargement in the Western             thirds of approvers—regardless of how salient
Balkans were most closely associated with more                  they felt the issue was—said they held a very or
general evaluations of the state of the EU, its future,         fairly positive image of the EU (between 62 and 64
EU enlargement in general, as well as with how well             percent), compared to only a quarter of disapprovers
people felt France was represented in the EU.                   (24 and 27 percent, depending on issue salience).

12
January 2021

FIGURE 4
Image of the European Union, by attitudes towards EU enlargement in the Western Balkans

                     Image of the European Union among groups with different attitudes to and salience of
                             EU enlargement in the Western Balkans (in %), N=2,025 respondents

100

                      19                        14
                                                                                                                               19
 80                                                                                                  41
                                                22                        55
                      19

 60
                                                                                                                               45

 40
                                                                                                     31
                                                                          21
                      62                        64

 20
                                                                                                                               33
                                                                          24                         27

     0
                 Approval-                  Approval-               Disapproval-              Disapproval-               Don't know
               high salience              low salience              high salience             low salience

Relative
group size

         Don't know                         Very/fairly negative                         Neutral                       Very/fairly positive

More specifically, those who disapproved of EU                              Participants in focus groups that brought together
enlargement in the Western Balkans, and to some                             disapprovers of EU enlargement echoed arguments
extent those who were unsure of their opinion on the                        used by Emmanuel Macron in a speech at a Western
issue, were much more likely to say that European                           Balkans summit in 201815: they were of the opinion
integration had gone too far than those who were                            that the EU needed to tackle recent crises and
in favour (56 percent, compared to just 11 percent                          problems within the current group of member states
among approvers). This feeling that European                                first, before bringing further countries into the union.
integration had gone too far was clearly expressed
by disapprovers in the focus groups. For the most                              “I think we find it hard to build unity in Europe.
part, their views were based on the perception that                             So, if you had new states, I think you are going to
there were serious problems with cohesion and                                   make things even more difficult. (…) I think for the
collaboration among current EU member states.                                   moment, we should harmonise and unify before
                                                                                accepting new states.”
The current health crisis caused by COVID-19 as well                            — Madeleine, 29, high salience disapprovers
as previous European debt crises, and political fallout
over migration, brought these problems to the fore.

15       Radosavljevic, Z. & Morgan, S. (2018). ‘The Brief – Macron pulls the Balkan rug.’ EURACTIV, 25 April 2018. Available at https://www.
         euractiv.com/section/enlargement/news/the-brief-macron-pulls-the-balkan-rug

                                                                                                                                              13
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

     “At the moment, particularly with the health crisis                    Even though this was a general sentiment that related
      that has hit us, we really are in a time period where I               to the state and future of the EU overall, several
      think we need to put the brakes on a bit.”                            participants also explained how this perception
      — Carine, 53, high salience disapprovers                              explicitly and directly impacted their attitudes
                                                                            regarding EU enlargement in the Western Balkans.
     “If the crisis gets even worse, yes, if it gets worse, well,
      I think why should we not, first of all, bring Europe                     “I know there’s an ongoing discussion about the
      together as it stands with the number of countries                         Balkans, and their membership but I don’t believe at
      that are currently in Europe, before we start                              the moment it would be a good thing to bring them in.
      welcoming other countries? Yes, because they might                         Maybe in 10 years. But in the current situation with
      just come along with all their problems.”                                  COVID, we find it hard enough to manage ourselves,
      — Cecile, 47, low salience disapprovers                                    let alone managing other countries that join us.”
                                                                                — Valerie, 29, unsure group

FIGURE 5
Evaluation of 2004-2007 EU enlargement, by attitudes towards EU enlargement in the Western Balkans16

              Evaluation of 2004-2007 EU enlargement among groups with different attitudes to and salience of
                             EU enlargement in the Western Balkans (in %), N=2,025 respondents

100                                              6                                                    9
                      21                         11
 80                                                                                                                            42

 60
                                                                           86                        76
                                                                                                                               23
                      78                        83
 40

 20                                                                                                                            35

                                                                           12                        15
     0
                 Approval-                  Approval-               Disapproval-               Disapproval-               Don't know
               high salience              low salience              high salience              low salience

Relative
group size

         Don't know                                          Very/fairly negative                                         Very/rather good

16       Question wording: “Between 2004 and 2007 twelve new members joined the European Union (Bulgaria, Cyprus, Czech Republic,
         Estonia, Hungary, Latvia, Lithuania, Malta, Poland, Romania, Slovakia, Slovenia). According to you, was this rather good or bad for
         the EU?”

14
January 2021

Disapprovers also tended to evaluate previous rounds           While a number of those who
of EU enlargement negatively. The overwhelming
                                                               disapproved of EU enlargement
majority of those who opposed the Western Balkan
countries joining the EU were also of the opinion that
                                                               in the Western Balkans
the addition of twelve countries to the EU between             expressed a lack of trust in
2004 and 2007 had been bad for the EU (between                 elected representatives in
76 and 86 percent depending on the salience of the             general, approvers felt generally
issue, Figure 5). There was broad agreement among
                                                               well represented in the EU and by
focus group participants in the high and low salience
disapproval groups that the EU worked better—and
                                                               elected European politicians.
would work better in the future—when limited to
fewer member states.
                                                              This is in stark contrast to views among those in
The reasons for these negative views of previous              favour of the countries in the Western Balkans
rounds of EU enlargement and additional countries             joining the EU. Of this group, around 80 percent
joining the EU are varied. In the focus groups, some          believed that previous rounds of EU enlargement
said EU enlargement had been pushed forward too               had been rather or even very good for the EU (Figure
quickly and that the EU tried to integrate too many           5)—despite some approvers acknowledging that they
aspects of governance too soon, particularly in terms         themselves held concerns prior to the enlargement.
of economic matters. Others felt more generally that          The focus group participants who represented the
there were too many differences between the member            approvers explained that they were in favour of the
states to be able to establish cohesion in cultural,          Western Balkan countries joining the EU due to their
economic, and strategic matters and that the whole            hope that additional EU member states would make
idea of the EU would only work with fewer countries.          the union stronger overall, geopolitically as well as
                                                              economically.
  “My point of view personally is that Europe wanted
   to do everything very quickly —economic, social,             “We want economic clout. If we’re to have this,
   cultural, military Europe—everything straight away.           we need to stick together.”
   And today with hindsight—I’m not a visionary, I’m             — Gerard, 62, approval group
   not a politician—but I think maybe we should have
   had economic Europe first of all with five, six, seven,      “A united Europe is not easy, but a strong,
   eight countries that economically speaking could              global Europe could be good.”
   work and then a cultural Europe at 18, a military             — Juliette, 29, approval group
   Europe even bigger.(…) Why did we move ahead so
   quickly?”                                                    “I think we need to look at the geopolitical perspective.
   — Pierre, 65, low salience disapprovers                       The stronger we are, the more successful we’ll be when
                                                                 it comes to counteracting China, the US, etc.”
  “There are too many differences. For example, the              — Marie-Laure, 44, approval group
   more countries there are, the more different we are.”
   — Sebastien, 38, high salience disapprovers                In addition to general evaluations of the state of the
                                                              EU and EU enlargement, attitudes regarding the
  “I think there are already lots of member states.           prospect of the Western Balkan countries joining
   I’m trying not to be negative, but I do think it’s         the EU were also related to how represented people
   complicated. The more countries there are, the more        felt politically, and specifically how represented
   complicated it is. I think there are lots of differences   they felt as citizens in the EU. While a number of
   and gaps between the different countries (…)               those who disapproved of EU enlargement in the
   Specifically, at the level of Europe, we’ve got so many    Western Balkans expressed a lack of trust in elected
   countries that are so very different.”                     representatives in general, approvers felt generally
                                                              well represented in the EU and by elected European
   — Thierry, 34, low salience disapprovers
                                                              politicians.

                                                                                                                        15
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

Among disapprovers overall, but especially among                representatives can be trusted to make decisions on
those who felt strongly about EU enlargement in the             complex matters such as EU enlargement on behalf
Western Balkans and who thought it was a salient                of the population.
issue, there was a feeling of dissatisfaction with
regard to decision making on European matters, and                “We don’t believe we should decide if a country joins
a lack of trust in elected representatives. Half of all            or not. Parliament is made up of representatives from
low salience disapprovers and 63 percent of all high               our countries.”
salience disapprovers felt France’s interests were                 — Julien, 39, approval group
badly represented in the EU (Figure 6). Part of this
may be due to a feeling of lack of political control              “It’s these European politicians, they debate over the
over European decision-making, a sentiment clearly                 laws and budget so it’s up to them to decide. They are
expressed in the focus groups:                                     the people who are far more familiar with the subject,
                                                                   they know what the geopolitical subjects are, they
     “The last time there was a European referendum,               know what the challenges are, so I’d argue it’s up to
      what happened? People voted no. And what did the             them to decide. That’s part of their role.”
      president say? He said yes. So, how can we trust             — Luc, 49, Unsure group
      our political representatives. There is a European
      democracy crisis. (…) We have this crisis: we lack
      trust in our authorities.”
     — Monique, 25, high salience disapprovers
                                                                In contrast to disapproving
Conversely, the vast majority of those in favour                groups, there was a clear
of the Western Balkan countries joining the EU                  consensus among approvers that
(between 75 and 83 percent depending on salience,               elected European representatives
Figure 6) and also a plurality of those who were
                                                                can be trusted to make decisions
unsure about the question thought France’s interests
were well represented in the EU (45 percent). In
                                                                on complex matters such as EU
contrast to disapproving groups, there was a clear              enlargement on behalf of the
consensus among approvers that elected European                 population.

16
January 2021

FIGURE 6
Views on the representation of France’s interests in the EU, by attitudes towards EU enlargement in the
Western Balkans17

             Views of France's representation in the EU among groups with different attitudes to and salience of
                            EU enlargement in the Western Balkans (in %), N=2,025 respondents

100                                             5
                                                                                                  11
                      15                                                                                                    22
                                               20
 80

                                                                        63                        50
                                                                                                                            33
 60

                     83
 40                                            75

                                                                                                                            45
 20                                                                     34                        39

     0
                 Approval-                 Approval-              Disapproval-              Disapproval-                Don't know
               high salience             low salience             high salience             low salience

Relative
group size

         Don't know                           Rather/very badly represented                             Very/rather well represented

While general EU attitudes and the degree of trust                        average, approvers, disapprovers, and also those
in the political process play a significant role in                       who said they were unsure of their opinion towards
shaping French opinion on the EU’s Western Balkan                         the issue all scored similarly on a range of questions
enlargement process, several other factors do not.                        testing respondents’ factual knowledge (Figure
Most importantly, how much factual knowledge                              7). This is what would be expected given the low
respondents had about the countries in the region                         salience of the issue and the extent to which latent
and the enlargement process did not make a                                and more general feelings about the EU and EU
difference in how they evaluated the issue. On                            enlargement seem to drive attitudes.

17       Question wording: “How well or badly do you think France’s interests are represented in the European Union?”

                                                                                                                                       17
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

FIGURE 7
Knowledge about Western Balkans and enlargement procedures by attitudes towards EU enlargement
in the Western Balkans18

 Average knowledge score of correct answers in true/false question on 15 statements, among groups with different
           attitudes to and salience of EU enlargement in the Western Balkans, N=2,025 respondents

15

12
                                          10.4                      10.5                       10.3
                9.8                                                                                                       10
9

6

3

0
           Approval-                  Approval-                 Disapproval-             Disapproval-                Don't know
         high salience              low salience                high salience            low salience

Relative
group size

Similarly, few of the differences in attitudes towards                  enlargement in the Western Balkans, with people
the Western Balkan countries joining the EU align                       who approve having somewhat higher levels of
with demographic factors in the French population.                      education on average.
Gender and age have little impact on attitudes on
the issue, with women and young people tending                          Having personal experience of one or more of
to say they are unsure about their attitude a little                    Western Balkans countries does have the potential
more often than men. Older people are somewhat                          to affect attitudes about these countries becoming
more likely to express a firm view on the question                      EU members, but it is not clear how much of a
than younger people, more often disapproval,                            difference it makes for the French public overall.
while younger people are more likely to approve.                        Few people in France have personal experience of
Furthermore, in contrast to other questions                             the Western Balkans: only one in ten (10 percent)
concerning the EU, there is only a small relationship                   have ever travelled to a country there, and just over
between level of education and attitudes on EU                          one in six (18 percent) personally know someone

18   An index of correct answers in true/false question on the following statements: (i) “A decision about joining the European Union
     can only be made for all Western Balkan candidate countries together. Decisions are not made on a country-by-country basis.”, (ii)
     “If the Western Balkan countries join the European Union, it means that Turkey also gets to join the European Union automatically.“,
     (iii) “Even if France voted against new countries joining the European Union, a majority of other EU member states could overrule
     the French position in the European Council.”, (iv) “The population of Montenegro, Serbia, North Macedonia, Albania, Bosnia and
     Herzegovina and Kosovo together is roughly the same size as the population of France.” and (v) “Of the following countries, please
     select all those that you think are currently member states of the European Union.” Croatia, Germany, Ireland, Norway, Serbia,
     Slovakia, Ukraine, United Kingdom, Albania, Bosnia, None of these

18
January 2021

from the region. Respondents who approved of EU                       among high salience approvers compared to only 5
enlargement in the Western Balkans were more                          to 9 percent among disapprovers and those who are
likely to say they knew someone from the region                       unsure, Figure 8), but focus group participants shared
(between 24 and 33 percent of approvers, compared                     various kinds of personal experiences regardless of
to 14 to 19 percent among disapprovers and those                      their attitudes toward the issue.
who are unsure) or had travelled there (24 percent

FIGURE 8
Personal experiences with Western Balkans, by attitudes towards EU enlargement in the Western
Balkans19

        Personal experiences with countries in the Western Balkans, among groups with different attitudes to
                and salience of EU enlargement in the Western Balkans (in %), N=2,025 respondents

35                                     33

30

25                               24                         24

20                                                                                19
                  18

15                                                                                                    14                    14
                                                                            13
                                                       11
             10
10                                                                                               9

                                                                                                                      5
 5

 0
        Overall sample          Approval-            Approval-          Disapproval-         Disapproval-          Don't know
                              high salience        low salience         high salience        low salience

Relative
group size

     Has travelled to WB country                                                 Knows somebody from WB country personally

19   Question wording: (i) “Have you ever travelled to one of the following countries: Albania, Bosnia and Herzegovina, Kosovo,
     Montenegro, Northern Macedonia or Serbia?” and (ii) “Do you know anybody personally who comes from one of the following
     countries: Albania, Bosnia and Herzegovina, Kosovo, Montenegro, Northern Macedonia or Serbia?”

                                                                                                                                    19
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

3. APPROVERS AND DISAPPROVERS
   SHARE SPECIFIC CONCERNS
   ABOUT THE WESTERN BALKANS,
   BUT SEE THEM ADDRESSED
   DIFFERENTLY

When it comes to specific evaluations of the                    Across the spectrum of opinions in France, there is a
countries in the Western Balkans, people with                   sense that EU enlargement in the Western Balkans
different attitudes towards EU enlargement in                   has more advantages for countries in the region
the region share a range of concerns. Research                  than for the EU and its current member states. In
participants—regardless of attitude and salience                all focus groups, regardless of attitudes to the issue,
profile—acknowledged, for example, economic                     participants agreed that Albania, Serbia, Bosnia
disparities in the union, potential labour migration            and Herzegovina, Kosovo, Montenegro, and North
and its impact on France’s economy, and problems                Macedonia would benefit more from becoming
with the democratic stability of countries in the               EU member states, in terms of their economic
Western Balkans and the EU as a whole.                          opportunities, democratic development, and overall
                                                                stability in the light of past tensions and conflict, than
Yet approvers and disapprovers showed clear                     the EU would from enlargement in the region.
differences in how they weighed these concerns
and saw them addressed by the EU at large.                        “Maybe it’s more beneficial for them than for us.”
Fundamentally, those in favour of the Western                      — Elise, 59, approval group
Balkan countries joining the EU believed that the EU
can cope with such challenges, while those against                “It would be in their interests. I don’t see
were less optimistic about its ability to integrate the            any interests for us.”
Western Balkan countries. This further illustrates                 — Carine, 53, high salience disapprovers
how attitudes to the issue are largely related to
overall evaluations of the state of the EU, and not
so much to stereotypes and concerns specific to the
Western Balkan countries.

20
January 2021

While the argument that countries in the Western        of the EU. Drawing on past experiences, for example
Balkans might benefit more from their integration       with Portugal, approvers were optimistic about the
into the EU than current member states was a cause      EU’s ability to provide for and raise the standard of
for concern among disapprovers, for approvers it was    living in the countries. Disapprovers, on the other
another reason to be in favour. In their opinion, it    hand, believed that in its current state the EU did not
was the duty of the EU to support the Western Balkan    have the capacity to provide for any new members, in
countries and many agreed that strengthening the        particular not those that would need a lot of support
region as a whole would eventually be in the interest   and subsidies (Table 4).

TABLE 4
Interpretations of concerns regarding economic impact, democratic development, and peace and
stability among approvers and disapprovers

                                  APPROVERS                                    DISAPPROVERS
Economic          “If these countries were to join the        “We’d have to subsidise their economy,
impact             European Union, it would enable them        and so as a result, we’ll find ourselves in a
                   to develop economically.”                   position where we’re paying more money
                   — Julien, 39, approval group                and our budget is already tight.”
                                                               — Fleur, 48, low salience disapprovers
                  “I think it would be a new market or a
                   set of new markets for the European        “When it comes to the Balkan countries,
                   Union. (…) We could go and build in         well it’s quite possible that one day
                   these countries. Build and develop          they have a crisis because they’re weak
                   and also the labour, from a geographic      economically speaking and so if they did
                   perspective, I think it would be ideal.”    have a crisis in these countries, obviously
                   — Christophe, 46, approval group            one of the European countries that would
                                                               have to help them the most and that
                                                               would have to take out more debt would
                                                               be France.”
                                                               — Aimee, 18, low salience disapprovers

Labour         “I think competition is healthy and            “And a lot of them [citizens of the Western
migration and if they become members of the                    Balkan countries] would move west. That
impact on jobs European Union, it means as you say,            would be a problem as well. They already
                it can be a win-win situation in terms         do it to a certain extent. I think it would
                of the exchanges. Yes, okay, the first         be even worse.”
                thing we see is cheap labour and we            — Nicolas, 47, high salience disapprovers
                get scared of our jobs, but we’ve got
                engineers who will travel to these            “What I’m afraid of as well is that these
                countries nevertheless, to develop             countries that have got a lower standard
                business. I think overall it’s a win-win       of living than ours—is that our companies
                situation for everybody.”                      move to these countries, so that way they
                — Julien, 39, approval group                   can benefit from low labour costs.”
                                                               — Matthieu, 69, low salience disapprovers

                                                              “I’m certain that a certain number of
                                                               companies will relocate if these countries
                                                               join. Some companies will relocate. (…)
                                                               A lot of French people are impacted by
                                                               the fact that other Eastern European
                                                               countries have joined the EU.”
                                                               — Valerie, 29, unsure group

                                                                                                               21
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

                                         APPROVERS                                     DISAPPROVERS
Democratic            “And also, it would bring to Europe a           “We will help the state. (…) And if we help
development            slightly less stable set of societies that      the state, given the corruption that exists
                       would hopefully become more stable              in the country today, I don’t think the
                       as the others are stable.”                      population would necessarily benefit from
                       — Elise, 59, approval group                     the aid.”
                                                                       — Nicolas, 47, high salience disapprovers
                      “It could generate more democracy
                       and be beneficial for Europe if these          “The disadvantages are also from a
                       countries head in the right direction.”         democratic perspective. Human rights are
                       — Julien, 39, approval group                    not always respected, and these countries
                                                                       are gangrened by the Mafia and by
                                                                       corruption. (…) To help their institutions
                                                                       function, yes, I think we’d have to pay
                                                                       more.”
                                                                       — Fleur, 48, low salience disapprovers

Peace and             “I’m in favour (…) because this would           “When you talk about the Balkans,
stability              provide stability in the Balkans. And           I think about tension. (…) I see it as a
                       it would enable Europe to become a              potential source of tension. These are
                       better place and be more successful.”           countries that are always niggling at one
                       — Christophe, 46, approval group                another and if for whatever reason things
                                                                       suddenly spark and it turns into a
                      “A lot of countries, if you look at              fully-fledged conflict.”
                       their historical past, we can see that          — Pierre, 65, low salience disapprovers
                       they’ve achieved peace since they’ve
                       joined Europe, and that’s a very good
                       point. (…) I think it can be beneficial
                       for them and the EU, a promise of
                       peace and stability.”
                       — Julien, 39, approval group

Both high and low salience disapprovers, as well as             about relocation of jobs from France to the region,
those who were unsure of their attitudes towards                and about strain on the EU and, ultimately, France’s
EU enlargement in the Western Balkans, shared                   budget. In particular, the potential loss of jobs in
concerns—particularly about the potential economic              France was a major and often personal concern, with
consequences of enlargement for the EU and its                  some participants directly relating it to worries about
member states. While some hoped that the addition               their own financial situation. Some participants
of countries in the Western Balkans might turn out              also related their worries about EU enlargement in
to be beneficial for trade in the EU or strengthen the          the Western Balkans to experiences of the recent
single currency, with the exception of the approvers,           European public debt crisis, claiming that, as with
the vast majority of participants voiced concerns
about the potential impact of the EU’s Western
Balkan enlargement on the European and French                   In contrast to economic concerns,
economies.
                                                                cultural worries do not seem to be
Participants in the disapproving groups and those
                                                                a prominent reason for opposing
who were unsure worried about large-scale labour                the integration of the Western
migration from the Western Balkans to France,                   Balkan countries into the EU.

22
January 2021

Greece, new member states might run into financial              Across all focus groups,
difficulties and force France to contribute more to the
                                                                participants recognised that the
EU budget to finance subsidies and future bailouts.
                                                                integration of the countries in
In contrast to economic concerns, cultural worries              the Western Balkans into the
do not seem to be a prominent reason for opposing               EU would bring geopolitical
the integration of the Western Balkan countries into            advantages. This was so even for
the EU. Even though participants across the different
                                                                participants in the disapproval
focus groups shared various stereotypes regarding
criminality, the level of corruption, cultural cohesion,
                                                                groups: when shown a map of
and religious tensions in the countries of the Western          Europe with current member
Balkans, for most participants these seemed to                  states highlighted, a number of
play little role in their evaluations of potential EU           participants expressed surprise
enlargement in the region. Only a few of participants,
                                                                about the Western Balkan
and only high salience disapprovers, connected these
concerns to their evaluations of the question whether
                                                                countries not being part of the
countries in the Western Balkans should join the EU             EU yet.
or not.

  “I think there is a massive amount of corruption.             This was so even for participants in the disapproval
   I think we see that quite clearly. And I don’t think it is   groups: when shown a map of Europe with current
   good for the countries next door, and it wouldn’t be         member states highlighted, a number of participants
   good for us.”                                                expressed surprise about the Western Balkan
   — Nicolas, 47, high salience disapprovers                    countries not being part of the EU yet.

Contrary to widely shared concerns, there are few               Participants explained that geopolitically, EU
advantages that people accept as potential benefits             membership could protect the region from malign
regardless of their attitudes towards EU enlargement            Russian, Chinese, or even US influence. For some,
in the Western Balkans. Across all focus groups,                bringing the Western Balkan countries into the EU
participants recognised that the integration of the             would even see “a geographical error” corrected.
countries in the Western Balkans into the EU would              Crucially, this latter part of the geopolitical argument
bring geopolitical advantages (Table 5)—especially so           also sets apart countries in the Western Balkans
after seeing the geographic position of the countries           from other accession candidates, first and foremost
on a map vis-à-vis the EU’s current member states.              Turkey.

                                                                                                                      23
It’s the EU, not Western Balkan enlargement…
French public opinion on EU membership of the Western Balkans

TABLE 5
Reactions to a map of Europe with current member states and countries in the Western Balkans
highlighted in different colours

APPROVAL GROUP                                                          DISAPPROVERS – HIGH SALIENCE
“Their geographic position puts them at the centre of                   “If we reason from a geographic
 Europe. They are fully fledged members of Europe;                       perspective, it is very obvious they
 they have to be.”                                                       should be part of Europe.”
 — Juliette, 29, approval group                                          — Sebastien, 38, high salience
                                                                            disapprovers
“You don’t want the Russians to grab hold of them [the
 Western Balkans], do you? Yes, you never know with the                 “Geographically speaking, yes
 Russians. I think it’s much better to have them with us                 absolutely. They are European.”
 than against us.”                                                       — Nicolas, 47, high salience
 — Elise, 59, approval group                                                disapprovers

UNSURE GROUP                                                            DISAPPROVERS – LOW SALIENCE
“Yes, if we accepted Bulgaria, it would seem logical                    “Yes, they’re in Europe and in this case,
 to accept them.”                                                        I find it rather shocking that they’re
 — Yves, 35, unsure group                                                not members of the European Union
                                                                         when I look at this specific map.”
“More cohesion, a bigger entity might mean that we’ve got                — Fleur, 48, low salience disapprovers
 more clout, we’re more powerful, at least if the outside
 world looks at us. So, if Donald Trump thinks about
 hitting us on the head he’ll think twice before he does so
 because we’ve got better cohesion and because Europe
 is bigger.”
 — Francois, 48, unsure group

Other widely shared arguments in favour of                      “Maybe these countries could provide us with a great
integrating countries in the Western Balkans into the            deal of added value, a great deal of culture and so on.”
EU related to the potential enrichment of cultural              — Francois, 48, unsure group
life in the EU and new opportunities for travel and
tourism. The latter argument was particularly evident           “Maybe it would [be good] from a tourist perspective.
for participants who were otherwise unsure of their              These are nice countries. If we were to all travel to
attitudes towards the issue, because it directly                 these countries and their currency is the same as ours,
related to their personal experience of the countries            it would be an advantage. So, good for tourism.”
in question.                                                    — Luc, 49, unsure group

24
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