Is there a need to change the way we think about our clothes? - A Wana Bana creation to spread awareness about the fashion industry - Wana Bana ...

Is there a need
to change the way
  we think about
    our clothes?

        A Wana Bana creation
         to spread awareness
     about the fashion industry.

Environmental
                         Crisis

Rising Global Temperature

Improper Waste Management

Carbon Pollution

Plastic Pollution

Shrinking Polar Ice Caps

Reliance on Fossil Fuels

Coral Die-Offs

Ocean Warming

Water Shortage

Deforestation

Nuclear Waste

Wildfires

Fashion’s
                                          Impact
                                          on the
                                          Environment

Fast Fashion is a leader in the environmental crisis

                   10% of global carbon emissions
                   are created from the fashion industry

     Making fashion the 2nd leading environmental destroyer
                           Oil industry #1

Textile production emits 1.2 Billion tons CO2 per year

Mixed into textiles are toxic chemicals, Dangerous Dyes, and Synthetic
fibers
      During Textile creation and wash cycles we allow these toxins and
synthetic fibers to seep into the waterways

The single biggest pollution problem the ocean is facing is Microfibers

From Seed
                                       to Jean

                                   2,000 gallons of water
                                    in one pair of jeans

How?

This calculation takes in account the amount of water used
to grow the cotton, dye the fabric, and produce the product.

Of the 2,000 gallons – 1,800 gallons goes into growing
enough cotton to produce one pair of jeans

China and India are among some of the countries nearing
water shortage due to heavy cotton production.

We are headed on a road of water shortage for 47% of the
world if we do not make changes.

Water
    Footprint

The fashion industry is globally # 3 in global in industry water used

     Oil industry # 1
     Paper industry # 2

Fashion is a thirsty industry and not all crops are grown in a
rain-feed area

Additional irrigation is required to produce crops like cotton
     Stress is placed on local water supplies creating water
shortages for locals

The amount of water used in a year could quench 110 million
people’s thirst

           We Need to Use Less Water

Microfiber Impact
 on Environment

During a wash cycle microfibers are released and washed
down the drain

Microfibers rub off synthetic fibers
    Synthetic fibers are man made textiles like polyester
and nylon

Every time you do laundry clothing shreds unseen
microfibers (which include plastic particles).

The friction from the wash cycle releases these ultra fine
synthetic yarns into the waterways

1 piece of fleece jacket can shed up to 250,000 pieces of
microfibers per wash

How can you make a difference?

               Wear the Change

  Vote with $$$ - Voice your opinion through smart buying
      Ask why is the cost so low??

  Support Slow Fashion
      Slow Fashion allows more time in product creation

    Higher quality + Higher cost = Longer Closet Life

  Change purchasing habits- buy less and be selective

  Reuse and Upcycle your wardrobe

  Circulate Fashion
  (Eliminate clothing going straight to landfills)

  Remember
   We have a voice every time we make a purchase

  Follow the Buying Guide when thinking about making a
  purchase...

Buying Guide
       When feeling the need for something new...

      Before you buy - Reorganize
1.           Your closet already holds inspiration, reorganizing can
                          help show new options

      Buy Used
2.                     Secondhand - Thrift Shopping

      Swap
3.           Get with friends or create a group to Swap clothes

      Rent
4.           Find companies who have clothing rental services

      Buy Quality
5.           Quality in a products allows for a greater life span

      Buy Goodness
6.                 Choose from companies who do good
                        through product creation

1.            Reorganize
                     Be Inspired by your Own Clothes

As seasons change naturally your wardrobe changes

When fashion styles change your wardrobe feels the need to
update, but through reorganizing your closet you can reshape your
outfit potential without buying new clothes.

Reorganizing your closet allows you to see what clothes you have to
work with when restyling your new version of you.

You might even find items with tags still attached

Take a look at fashion influences for inspirational styling tips
- Instragram can be your best friend
- Notice fashion influencers’ styling techniques

  How can you apply these staying ideas to your current wardrobe?

It is amazing how an old T-shirt can be a new treasure with a different
approach in restyling

   Knot the shirt - T-shirt + skirt
   Tuck the shirt in - high waisted jeans + T-shirt
   Layer garments - T-shirt + dress
   Apply a new design through stitching or patching

Once you reorganize your clothes remove the clothes you are
ready to part with - here you can use these pieces to swap
with a friend or donate.

                 MAKE SURE TO RECYCLE NOT TOSS

Tuck

               Knot

Layer

2.                Buy Used
                                Trend Alert!

                         Thrift shopping is Trendy
    Fashion repeats trends so why not repeat product wear?

    Thrift shopping is a treasure hunt for new items to welcome into your
    closet
           Be opened minded when exploring
           Discover what speakers to you
           Think on how you can restyle a dated piece and turn it in style

    Benefits in second hand:

         Buying used stimulates circulated flow

         Buying used avoids product disposal = Less Waste

         Buying used eliminates product creation =
         Lower Carbon Footprint

Check out Blogs on how to Thrift shop

Thrift Treasure

New apps make secondhand shopping a click away

             ThreadUp and DePop are two shopping apps
             where you go online and buy
             secondhand clothes.

             ThreadUp even has the option for you to send in
             clothes you no longer want and sell online.

             Shopping secondhand is easy.

             Get influenced by an outfit
             Go online or in person to secondhand shops
             Buy a similar outfit
             Style accordingly
             Feel empowered by your new look in knowing
             the outfit came from a secondhand shop

Exchange Market with Clothes
                              Swap
                                                    3.
Ever loved an outfit your friend rocked?

When you participate in swapping clothes with your friends, you
might be able to inherit that outfit you loved!

Join the Swap movement

After you discovered the items you are ready to part with reach out
to your friends and encourage them to take the same actions.

Next host a Sip and Swap party
Get your friends together whiling pouring a glass of wine
Bring the clothes you are ready to detach from
Begin swapping
     Maybe a top for a top
     A dress for pants

Enjoy your new pieces!

Side note: A sip and swap party isn’t needed to exchange clothes.

You can always bring your clothes to a friend’s house and as she goes
through her closet you can swap out items she is ready to detach from
and you can help fill her closet with your items.

Swap
Market

         Swap

         Swap

Rent

       4.
                      Level up and Join the
                      21st Economy through renting

Ever get tired of the same clothes?

Wondering how you can feel in style without buying clothes you
may only wear once or a few times?

                      Rent out a closet!
There are new concept stores created to rent out clothes, allowing
you to have new items delivered monthly.

The beauty of this concept is you will be able to change up your
wardrobe constantly.

You will stay in style without over consuming.

        Subscribe ->
        			Rent

E !
       T    M
 R E N

Google “Rent Clothes” and see the options available

A few places: Cocoon, HURR, By Rotation, My Wardrobe HQ, Girl
Meet Dress...

New companies are offering opportunities for you to rent for an
occasion or to sign up for a monthly subscription.

Some of these programs even partner with stylist and when renting
your wardrobe you will be given inspiration on how to wear each
item.

Renting clothes provides a circular fashion flow as the items are
recirculated to different customers when you return the clothes.

Keeping circulated cuts down product creation.

Too often we only need a fashion piece for a one time event
Always stop and think before you buy new

Will you rewear this item?
     If only one time wear, RENT.

Buy Quality
     Be Mindful and conscious
         your choices matter
                                                  5.
If you have to buy an item because steps 1 - 4 did not work

     No worries

     It is okay to invest in a new item,
     but think QUALITY when buying

Quality allows for a great product life span

Which allows an item to avoid a quick trip to the landfill

Everytime you invest your money you are making an investment

Wouldn’t you want your money to invest in a long lasting product?

Avoid the fast fashion sale items where the items have been
created on the solo purpose to be quickly disposed

Fast Fashion’s purpose is to make you believe you need to replace
the products you currently own in order to be on trend, therefore
fast fashion does not invest in high quality.

Avoid those $5 T-shirts
Look and see what the product is made of...
     Tencel		Organic Cotton		Yak Wool
     Hemp		Ecovero				Silk

Invest your money in quality materials and quality production

Brands created with Quality

          Wana Bana
          Banda Bags
          Lanius
          People Tree
          Alchemist
          Bufandy
          Elements of Freedom
          ABLE
          Pact
          Everlane
          TenTree
          Alternative Apparel
          Kotn
          Outdoor Voices
          BITE
          J. Label
          Plastic Freedom
          Rhumaa
          Thought
          Bhumi
          Vaute
          Ninety Percent
          Linenfox

Google sustainable brands and see which brands inspire you

Buy Goodness
        6.           Shop like you give a Damn!

Learn about the product creation before you buy.

Are the products crafted with a low environmental impact?

Ask who made the item?

Was there a fair wage during product creation?

Does the company create out of goodness?
    Think Wana Bana concept

Search for
                             Goodness
Start with Researching the brand.

Educate yourself on Fair Trade.

See how the product is created.
See the people behind the sewing machine
     #WhoMadeMyClothes

Ask if the company donates to any charity.

Look into the product materials
     Recycled plastic?
     Organic?
     Fair Trade?
     Global Organic Textile Standard certified?

Look for the goodness and endorse products who are trying to make
an impact in a positive direction.

We all have to make purchases at some point so cast a vote with
your money in a company who stands on good values.

Google “Ethnical Fashion” and see what brand are true in goodness

Your Personal
                Notes...

Which influencers inspire your style?

Who can you invite for a sip and swap party?

Which Brands do you see goodness in production?

Say NO to
        “Fast Fashion”

The end goal of Fast Fashion is to dispose

Create the desire for consumers to buy the “new” trend

Fast Fashion relies on
     Low quality + Low cost = Low closet life

Fast Fashion endorses unethical work environment and unfair
wages to keep product cost low

Circulated Fashion

 The business model for fast fashion is linear
      Dispose old trend and Replace with new

 With the urge to toss out what is “old” only to buy what is “new”

 Goal is to create circular cycle

 Find a way to circulate your garments to avoid landfills
      End goal – Reuse – Repurpose - Recycle

Research
         Fair Trade

Fair Trade creates a fair price for products, provides ethnical
treatment to workers, and promotes environmentally sustainable
practices.

Under Fair Trade:
    Transparency and accountability in product creation
    Fair wedge to works
    No child labor/ forced labor
    No Discrimination
    Healthy and fair working conditions
    Respect for environment

Put an end to sweatshops
     Factories or workshops forcing manual
workers to work under low wedges and in
unhealthy, poor conditions for long hours.

Put the Statement
                           Back into Fashion
Join the Fashion Revolution

Fashion creates “Statement” pieces each year
These “statement” pieces are usually all about a style

Why not put a true “statement” back into fashion

Represent your beliefs in fashion
    Repeat your outfit
    Buy Secondhand
    Buy an item to support a cause

Recognize what values you stand for, then WEAR your values

Wearing a statement pieces could mean
    Wearing a certain brand created out of goodness
    Or maybe a bag with Words:
		       “Make the World Cool Again”

However you choose to make your statement
  Always wear the change as you become part of the change

                      Be the DIFFERENCE

Remember Change
means to start
Take baby steps to bettering your lifestyle

 Reflect on your daily habits and see where you can start to make
 the change in your lifestyle.

 Change starts small then grows...

 Starting at home
       Take shorter showers – one song length
       Turn off water while brushing teeth

 These practices will create immediate change

 For future buying research fashion brands
       Who is proactively apart of the environmental movement
       What new technologies are out in the textiles/dying process
 		         Dry Indigo – eliminates 99% of water in dying denim
       Shop Organic
       Shop Fair Trade
 Ways to make a change…

 Buy Less
 Invest in quality

 It’s okay to buy from Mainstream
       But choose from brands already making a difference

How to Quench Thirst
                            when washing

Wash less – a trick is placing jeans in freezer to kill germs instead
of washing

Actions you can take when taking care of your clothes

You can lessen the microfiber buildup in the ocean and water-
ways by:
     Washing less frequent
     Buy laundry filters – the filter will catch these microfibers so
you can dispose of the microfibers not down the drain and into
the waterway.

Where can you purchase these filters?

     Google search: where to buy Mircofiber wash bag

Popular brands:
    Guppyfriend
    Coraball

Fill washing machine with a full load – This will create less friction
in wash cycle
      Less friction = Less Microfiber release
Switch to Liquid Laundry Soap
      Powders “scrub” clothes releasing more Microfibers
Use cold wash setting
Use wash bags to capture microfibers
Purchase garments made from natural fibers (no plastics)

What Daily Changes can
you make?
Start your Action Plan