IS ROARK CAPITAL BUILDING A FRANCHISE BUBBLE? - Jordan Ash JUNE 2021
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IS ROARK CAPITAL BUILDING A FRANCHISE BUBBLE? Jordan Ash jordan.ash@PEstakeholder.org JUNE 2021 Is Roark Capital building a franchise bubble? 1
Key Points Is Roark Capital building a franchise bubble? Roark Capital has collected billions from investors in recent years. Will those investors get it back? Private equity firm Roark Capital recently launched fundraising for a new private equity fund, Roark Capital Partners VI, seeking $5 billion. Atlanta-based Roark specializes in buying and running franchise businesses, especially within the food and restaurant industry. Roark Capital’s last fund, Roark Capital Partners V, closed at $5 billion in 2018 along with a $1.5 billion sidecar fund. • Roark raised at least $10.5 billion from investors between 2012 and 2018. Yet as of September 2020, Roark had only returned around $1 billion of that to investors.1 • As of September 2020, the Roark Capital Partners IV fund had generated an annual return (IRR) of just 0.09%.2 • One of the largest acquisitions of the Capital Partners IV fund was the sandwich chain Jimmy John’s for close to $3 billion in 2016. Jimmy John’s sales per store was $877,000 at the time3 but has steadily decreased and was just $753,000 in 2019.4 A number of the other brands that Roark invested in via Capital Partners IV had sluggish growth in expansion. • Some of the largest private equity investors have either exited investments in Roark Capital funds or held off on new investments. 2 Private Equity Stakeholder Project
Roark takes in billions, but will they return it? Roark has grown quickly. The company currently manages $25 billion in assets.5 Just six years ago, in 2015, the company reported that it had raised $6 billion since its founding in 2001.6 Roark Capital recently made its largest purchase ever with its $11.3 billion acquisition of Dunkin Brands. Roark’s purchase of Dunkin Brands at 23x EBITDA was one of the restaurant industry’s most expensive transactions.7 Roark raised at least $10.5 billion from investors between 2012 and 2018. Yet as of September 2020, Roark had only returned around $1 billion of that to investors.8 SIZE FUND YEAR ($ MILLIONS) DPI DISTRIBUTIONS Roark Capital Partners V 2018 $5,000 0.00 $0 Roark Capital Partners V Sidecar 2018 $1,500 0.00 $0 Roark Capital Partners IV 2016 $2,500 0.06 $150 Roark Capital Partners III 2012 $1,560 0.55 $858 Is Roark Capital building a franchise bubble? 3
Roark Capital Partners IV performance lags peers ROARK CAPITAL PARTNERS IV ANNUAL RETURN (IRR) 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 9/1/17 11/1/17 1/1/18 3/1/18 5/1/18 7/1/18 9/1/18 11/1/18 1/1/19 3/1/19 5/1/19 7/1/19 9/1/19 11/1/19 1/1/20 3/1/20 5/1/20 7/1/20 9/1/20 -2.00% -4.00% The performance of Roark Capital Partners IV, which closed What did Capital Partners IV invest in? at $2.5 billion in 2016, might give investors pause. According to data provider Pitchbook, Roark Capital As of September 2020, Roark Capital Partners IV had generated Partners IV invested in several companies, including: an annual return (IRR) of just 0.09% and 1.0x multiple.9 • QualaWash Holdings (Jan ’16) Underperformance predated COVID-19 pandemic • Orangetheory Fitness (Feb ‘16) • Drybar (Jun ’16) While the fund showed promise early on, generating an • Miller’s Ale House (Jul ‘16) annual return (IRR) of 7.87% as of mid-2018, that number • Great Expressions Dental (Sep ‘16) quickly plummeted and hovered at around 2% for all of • Jimmy John’s (Sep 16) 2019 and into 2020.10 • Jim n’ Nick’s Bar-B-Q (July ’17) • Culver’s (Oct ‘17) The pandemic made a bad situation worse, giving the fund • IMO Car Wash Group (Oct 17) an annual return of just 0.09%.11 • Jamba Juice (Sept 18) 4 Private Equity Stakeholder Project
Declining Sales and shrinking footprint at Jimmy John’s Roark made one of its largest acquisitions in September 2016 when it acquired sandwich chain Jimmy John’s for close to $3 billion.12 Jimmy John’s sales per store had been $877,000 in 2015.13 It has steadily decreased and was just $753,000 in 2019.14 This was not an industry-wide problem. According to Nation’s Restaurant News, 161 other food service chains had better percentage growth in sales per store than Jimmy John’s in 201915 and 171 other chains did better than Jimmy John’s in 2018.16 JIMMY JOHN’S SALES PER STORE (IN THOUSANDS) Jimmy John’s also experienced a dramatic decrease in the number of new stores opened. $877 $850 $792 $770 $753 2015 2016 2017 2018 2019 In 2015, the last full year before its acquisition by Roark, Jimmy John’s opened almost 300 new stores, a 14% increase in the total number of locations, which was the fifth highest rate of growth among all restaurant chains in the U.S.17 Since then, there has been a steady JIMMY JOHN’S # OF NEW STORES annual decrease in the number of new Jimmy John’s stores opened and in the company ranking for rate of 296 242 108 48 -16 growth. In 2019, there were 16 fewer Jimmy John’s 2015 2016 2017 2018 2019 stores than in 2018, which ranked the company’s 118th out of all franchises in the US for rate of growth.18 PERCENTAGE RATE RANKING IN U.S. BASED YEAR # OF NEW STORES OF GROWTH ON RATE OF GROWTH 2015 296 14.04% 5 2016 242 10.06% 10 2017 108 4.08% 54 2018 48 1.74% 77 2019 -16 -0.57% 118 Source: Nation’s Restaurant News Is Roark Capital building a franchise bubble? 5
Slow Growth A number of the brands that Roark invested in via Capital Partners IV had sluggish growth in expansion. Orangetheory Fitness Roark acquired the company in February 2016, and since then, the company has not grown as fast as its management expected it would. • The company said that it would open 400 new studios in 2017.19 However, the company opened fewer than 300 studios that year – less than three- quarters of what it had projected.20 • Orangetheory Fitness scaled back its goal for 2018 an undisclosed amount of development capital in the and said it would open 300 new studios that year.21 company in July 2016 through Capital Partners IV.25 However, it opened fewer than 200.22 In July 2016, at the time of Roark Capital Partners IV’s IMO Car Wash Group investment, Miller’s Ale House had 75 restaurants,26 and its website boasted that the company is “continuing to grow, Roark acquired IMO Car Wash Group in October 2017. At opening 8-10 new restaurants per year.”27 However, five the time, the company had 900 locations.23 Roark merged years later, the company has only 20 more restaurants – an the company into its Driven Brands division and nearly average of 4 new restaurants per year.28 four years later has 912 locations.24 Jim n’ Nick’s Bar-B-Q Miller’s Ale House When Roark acquired the Jim n’ Nick’s Bar-B-Q in July Roark acquired Miller’s Ale House in July 2013 for 2017, it had 37 restaurants.29 It currently has a total of 38 $240 million. According to Pitchbook, Roark invested restaurants30 – just 1 more than it did four years ago. 6 Private Equity Stakeholder Project
Large investors exit Roark, hold off on reinvestment While Roark Capital’s new fund has drawn investment from The Teacher Retirement System of Texas, another large a number of institutional investors, some of the largest Roark investor, reported in April 2021 that it was not at private equity investors have either exited investments in that point underwriting an investment in Roark Capital’s Roark Capital funds or held off on new investments. new fund, Roark Capital Partners VI. The Canada Pension Plan Investment Board (CPPIB), one of Canada and Texas are not alone. Other large Roark the largest investors in private equity globally, had invested investors that have opted out of successor funds include a total of $250 million in Roark Capital Partners IV and V.31 the Washington State Board of Investment, the New York State Common Retirement Fund, the New Jersey Division Yet as of September 2020, CPPIB no longer reported of Investment, the Fire and Police Pension Association investments in Roark, suggesting it had sold its stakes in of Colorado, and the Santa Barbara County Employees the funds.32 Retirement System, Is Roark Capital building a franchise bubble? 7
References 1. https://my.pitchbook.com/profile/10143-55/investor/profile#fund-performance, accessed May 12, 2021. 2. “Private Equity Portfolio Overview By Strategy,” Washington State Investment Board, September 30, 2020. (https://www.sib. wa.gov/financial/pdfs/quarterly/ir093020.pdf) 3. https://www.nrn.com/top-100-restaurants/2017-top-100-estimated-sales-unit?full=1, accessed May 12, 2021. 4. https://www.nrn.com/top-200-restaurants/largest-restaurant-chains-america-ranked-estimated-sales-unit?full=1, accessed May 12, 2021. 5. https://www.roarkcapital.com/about, accessed May 12, 2021. 6. ‘Roark Capital Group Announces Closing of Fund IV at $2.5 Billion Hard Cap,” Media Release, January 12, 2015. (lhttps://www. prnewswire.com/news-releases/roark-capital-group-announces-closing-of-fund-iv-at-25-billion-hard-cap-300018681.html) 7. “Inspire Becomes Fast Food Giant in $11.3 Billion Dunkin’ Deal,” Bloomberg, November 1, 2020. (https://www.bloomberg.com/ news/articles/2020-11-01/inspire-becomes-restaurant-giant-in-11-3-billion-dunkin-deal) 8. https://my.pitchbook.com/profile/10143-55/investor/profile#fund-performance, accessed May 12, 2021. 9. “Private Equity Portfolio Overview By Strategy,” Washington State Investment Board, September 30, 2020. (https://www.sib. wa.gov/financial/pdfs/quarterly/ir093020.pdf) 10. Hamilton Lane performance reports to Washington State Investment Board, 9/30/17-9/30/21, accessed May 12, 2021. 11. “Private Equity Portfolio Overview By Strategy,” Washington State Investment Board, September 30, 2020. (https://www.sib. wa.gov/financial/pdfs/quarterly/ir093020.pdf) 12. “When a Billionaire Needs A Boss: The Story of The Jimmy John’s Sandwich Empire,” Forbes, January 2, 2019. (https:// www.forbes.com/sites/noahkirsch/2019/01/02/when-a-billionaire-needs-a-boss-the-story-of-the-jimmy-johns-sandwich- empire/?sh=4f907365540c) 13. https://www.nrn.com/top-100-restaurants/2017-top-100-estimated-sales-unit?full=1, accessed May 12, 2021. 14. https://www.nrn.com/top-200-restaurants/largest-restaurant-chains-america-ranked-estimated-sales-unit?full=1, accessed May 12, 2021. 15. https://www.nrn.com/top-200-restaurants/largest-restaurant-chains-america-ranked-growth-estimated-sales-unit?full=1, accessed May 12, 2021. 16. https://www.nrn.com/top-200-restaurants/2019-top-200-growth-estimated-sales-unit?full=1, accessed May 12, 2021. 17. https://www.nrn.com/us-top-100/2016-top-100-us-unit-growth-rates?full=1, accessed May 12, 2021. 18. https://www.nrn.com/top-200-restaurants/largest-restaurant-chains-america-ranked-us-unit-growth?full=1, accessed May 12, 2021. 19. “Orangetheory Fitness Project 1,000 Locations, More International Growth in 2017,” Club Industry, June 21, 2016. ( https://www. clubindustry.com/commercial-clubs/orangetheory-fitness-projects-1-000-locations-more-international-growth-2017) 20. “Orangetheory Fitness Accelerates Franchise Development And Expands Global Footprint in 2017,” Media Release, January 29, 2018. (https://www.prnewswire.com/news-releases/orangetheory-fitness-accelerates-franchise-development-and-expands-global- footprint-in-2017-300589549.html) 21. “Orangetheory Fitness Accelerates Franchise Development And Expands Global Footprint in 2017,” Media Release, January 29, 2018. (https://www.prnewswire.com/news-releases/orangetheory-fitness-accelerates-franchise-development-and-expands-global- footprint-in-2017-300589549.html) 22. The company had 857 locations in January 2018 (https://www.prnewswire.co.uk/news-releases/orangetheory-expands-into- the-north-and-midlands-of-england-668292843.html) and 1,000 in December 2018. (https://www.prnewswire.com/news- 8 Private Equity Stakeholder Project
releases/boca-raton-resort--club-a-waldorf-astoria-resort-and-orangetheory-fitness-announce-first-ever-pop-in-residency-this- winter-300764104.html) 23. “Roark Capital Group Acquires International Car Wash Group,” Media Release, October 4, 2017. (https://www.prnewswire.com/ news-releases/roark-capital-group-acquires-international-car-wash-group-300530877.html) 24. https://www.icwg.com/portfolio/, accessed May 12, 2021 25. https://my.pitchbook.com/profile/13960-27/company/profile#deal-history/75673-81T, accessed May 12, 2021. 26. https://web.archive.org/web/20160729152323/https://millersalehouse.com/locations/, accessed May 12, 2021. 27. https://web.archive.org/web/20170105181117/https://millersalehouse.com/about-us/, accessed May 12, 2021 28. https://millersalehouse.com/about-us/, accessed May 12, 2021. 29. “Roark Capital Group acquires Jim ‘N Nick’s Bar-B-Q,” Nation’s Restaurant News, July 11, 2017. (https://www.nrn.com/mergers- acquisitions/roark-capital-group-acquires-jim-n-nick-s-bar-b-q) 30. https://www.jimnnicks.com/locations/, accessed May 12, 2021. 31. https://www.cppinvestments.com/wp-content/uploads/2020/02/PI-English.htm, accessed May 12, 2021. 32. https://cdn4.cppinvestments.com/wp-content/uploads/2021/03/Private-equity-q3-f21-en.htm, accessed May 12, 2021. Is Roark Capital building a franchise bubble? 9
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