INVOLVEMENT OPPORTUNITIES - JUNE - SEPTEMBER 2021
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INVOLVEMENT
OPPORTUNITIES
JUNE - SEPTEMBER
2021
ART OF LONDON SEASON OVERVIEW
• A colourful celebration of culture as the West End reopens Season 2021
• Welcome people back into the cultural heart of London once
more
• Reach a broad audience and display art in an accessible way
• Drive targeted footfall and increase dwell time across the district
• People will be invited to explore the network of unique cultural
neighbourhoods, combination of new commissions, collaborative
events, member business activity and promotions.
• Get involved – June, July, August and September.
THEMES
Environment & Identity & Learning &
Sustainability Inclusion Skills
Future Art &
Health &
Content
Wellbeing
Experience
HEADLINE COMMISSIONS
Major new artistic installations and/or cultural events and
THE PROGRAMME experiences commissioned and funded by Heart of
London
The Art of London Season 2021 SPECIAL PROJECTS
programme of activations &
events will be formed of four Partner led activations and projects delivered in
partnership with Heart of London as part of the Art of
layers of activity, designed to London Festival
appeal to a diverse audience,
encourage physical and digital EVENTS PROGRAMME
engagement, increase dwell
time and promote exploration of Planned/existing cultural events or activity, supported by
the district. Art of London marketing activity as part of the Art of
London Festival
FRINGE ACTIVITIES
How can your business be
involved? Culturally relevant offers, discounts and promotions
provided marketing support as part of the Art of London
fringe.
What are your event plans?
This is an opportunity for West
End businesses to submit
EVENTS PROGRAMME existing, planned events or to
create new activity
Private Gallery Exhibitions and Events
for consideration to become part
of the season.
Celebrating art in every form,
events and activations could
include:
• Art Exhibitions
• Book Signings
• Dinners
• Panel Discussions
• Screenings
• Gallery Showings
Film and Comedy Festivals
The Royal Academy of Arts Exhibitions
FRINGE ACTIVITES
Are you running any
offers/promotions this summer?
Culturally relevant offers, discounts
and promotions can be provided
with marketing support as part of
the Art of London fringe, including:
• Bespoke overnight stay
packages
• Art themed food and
beverage menus
• Window and in store
displays
MARKETING AND PROMOTION
The Art of London Seasons be promoted via the dedicated Art of London channels,
offering all collaborators, partners and Heart of London members significant marketing
value. The integrated campaign will incorporate:
Dedicated website and app PR campaign OOH Advertising
Dedicated social channels Media Partnerships Street Team
MEDIA AND BROADCAST PARTNERSHIPS
CAMPAIGN STRUCTURE
ART OF LONDON SUMMER SEASON TIMELINE
WCC Pop Up Project
Augmented Reality Gallery
Augmented Reality Gallery Refresh
Game of Thrones Statue
Piccadilly Commission
Tusk Trust
May Jun Jul Aug SeptHOW TO GET INVOLVED? To discuss being involved in a Special Project, to be included in the Events Programme or have Fringe Activity to be promoted throughout the Season, please contact: Mark Williams – mark.williams@heartoflondonbid.co.uk Paula Sheary – paula.sheary@heartoflondonbid.co.uk
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