Invest in Renters.pl Earn more. Stress-free.
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Invest in Renters.pl Earn more. Stress-free.
About us Renters.pl supports apartment- and home-owners in managing short-term rentals and helps them earn more by maximizing their revenue. We can do so much more together! WHAT DO WE DO? By monitoring a number of factors that affect the effectiveness of short-term rentals, implementing our own pricing tools and conducting professional surveys of the property rental market, we increase return on investments by up to 50% compared to the competition. We’ve accommodated over 140,000 guests and secured PLN 128 million in income for homeowners on Renters.pl – our valued customers. Most of them were referred to us by other property owners who had entrusted their apartments to us and are now enjoying the additional profits. Our portfolio includes over 750 apartments! We help our customers earn more by providing additional services. We decorate apartments and help present them in the best possible light, and also prepare ads for the most popular booking websites. In short, we support apartment owners every step of the way, lightening the load in managing their properties and taking care of some of the most mundane tasks, including delivering keys, checking up on apartments, and responding to e-mails and inquiries from guests.
HOW IT ALL STARTED?
Our story begins with two couples from Świnoujście, Marta and Kamil
and Aniela and Sebastian, who built 15 houses on the Wolin Island and
began renting them to tourists. In time, the number of guests exceeded
the number of properties, so they started looking for other property
owners that they could start working with. Today, short-term property
rental is a major trend on the Polish market and Renters.pl is present
in five of the country’s biggest cities, as well as in a number of smaller
tourist hotspots by the Baltic Sea.
OUR ACHIEVEMENTS
We’re growing at an incredible rate, reaching 400%, year-on-year growth
before the pandemic. COVID-19 hasn’t stopped us, and we're presently
growing at a rate of around 100% despite the lockdown. Aggressive
online marketing has been key in helping our company grow rapidly over
the past two years.
RENTERS.PL IN NUMBERS
50% 198 000.00 PLN 128+ M PLN
higher profits in profits generated in profits from
from rentals for apartment owners property rentals
45% 800+ 69 400+ 14 years
increase in serviced positive of experience on the
off-season rentals apartments guest reviews property rental market
MANAGEMENT
Kamil Krzyżanowski Wojciech Maniecki Sebastian Hejnowski
Partner Partner
Partner
CEO of Renters.pl Managing Director
An experienced entrepreneur and tourism An experienced entrepreneur and real estate An experienced entrepreneur and communications
industry manager. Since 2012, Kamil ran the manager. In 2015, he started a company called manager. In 2012, he and his business partners
website edom.pl, a Polish branch of the Little Home which became a leading short-time sold a public relations agency to the French group
largest German holiday home rental company rental operator in Tri-city area after just 4 Publicis. Previously, Sebastian was in charge of
– e-domizil.de years on the market. one of the biggest public relations companies in
Central Europe, MSL, and also held the position
of CEO of advertising agency Leo Burnett.
Earlier, he was in charge of selling travel Wojciech began his professional career in 2013,
services to the German market at the Amber working for a number of IT and e-commerce
Baltic Hotel. He worked with such companies as companies. His managerial experience has brought He specializes in corporate communications in the
TUI, Dertour, Neckermann Reisen and various him considerable success in business. In 2018, he tourism and e-commerce. Under his leadership,
other tour operators. acquired 100% of shares in Royal Apartments – MSL was named Eastern European Consultancy of
In 2009, he started a company called one of the first rental operators in the Tri-city and the Year by The Holmes Report a total of three
APARTAMENTY LAGUNA together with his wife a one-time market leader. He successfully times, receiving one of the biggest distinctions in
Marta, which specialized in managing and restructured the company, merging it with Little the PR industry in Europe. Sebastian started the
renting properties on the islands of Uznam and Home to create the fastest-growing brand in the website Renters.pl in 2018.
Wolin. In 2018, they launched the website region, which he sold to Renters.pl in 2019 where
Renters.pl. he is now a shareholder.
Number of bookings
Growth history 90.000
80.000
RENTERS.PL IN NUMBERS 70.000
The past two years have been a time of rapid growth for our company! 60.000
50.000
40.000
30.000
20.000
10.000 (forecast for (estimated
the whole year) data)
0
2018 2019 2020 2021
Estimated data – forecast for the whole year
2018 2019
2020 2021
Total revenue from bookings 1,7 M PLN 14,5 M PLN 27,2 M PLN 72 M PLN
Number of bookings 6 722 24 611 40 000 90 000
Average value per booking 265 PLN 589 PLN 680 PLN 800 PLN
Net profit 56 000 PLN 339 622 PLN 220 266 PLN 2 856 930 PLN
Total revenue from bookings in PLN M
75
60
...
72 M
10
5 27,2 M
1,7 M 14,5 M
0
2018 2019 2020 2021
(forecast for (estimated
the whole year) data)
Distribution
HOW DO WE ATTRACT OUR CUSTOMERS AND
WHY WE ARE BETTER THAN THE COMPETITION?
We do this through Renters.pl’s own websites, direct marketing activities
which target regular guests, as well as via active advertising and positioning
campaigns on Google and in social media.
Effectiveness
HOW DO WE SUCCESSFULLY ACQUIRE APARTMENTS TO RENT OUT?
The average monthly increase in the number of apartments in our offer is
app. 50 apartments per month. After securing additional investment capital,
we expect to see growth of 100 apartments per month through increased
spending on effective apartment acquisition campaigns.
well-trained
developers salespeople
recommendations outdoor
from satisfied advertising
customers
real estate
agencies
Renters.pl’s investment objective
ADVANTAGES FOR INVESTORS
The main limiting factor – the current global pandemic – has slowed down our operations
for several months. Thanks to additional resources acquired by way of issuing shares, we
will be able to reach more apartment owners, which in turn will give us a much need
boost and allow us to continue to grow despite the slowdown. Join us and become an
investor in Renters.pl.
HOW WILL THE VALUE OF A POTENTIAL INVESTOR'S SHARES INCREASE?
2020 2021 2022 2023 2024
NUMBER OF
APARTMENTS 800 1 600 2 100 3 000 3 400
ANNUAL 27 200 000.00 PLN 72 000 000.00 PLN 105 000 000.00 PLN 150 000 000.00 PLN 170 000 000.00 PLN
TURNOVER
NET
220 266.61 PLN 2 856 930.96 PLN 6 570 336.11 PLN 7 264 013.71 PLN 9 888 586.97 PLN
PROFIT
THE COMPANY'S 46 860 049.92 PLN 71 257 123.00 PLN 94 533 532.60 PLN 125 189 911.11 PLN 172 546 445.57 PLN
VALUE
THE VALUE OF A
1% SHARE IN 468 600.50 PLN 712 571.23 PLN 945 335.33 PLN 1 251 899.11 PLN 1 725 464.46 PLN
THE COMPANY
How will we spend these additional funds?
THE ACQUISITION OF A LARGE NUMBER OF NEW APARTMENTS
TO RENT OUT WILL GUARANTEE A QUICK INCREASE IN
THE COMPANY'S REVENUE AND ITS VALUE. Number of new apartments
added to Renters.pl’s offerl
The chart on the right shows how the number of acquired apartments 100
will change following an increase in spending on advertising and
reaching a larger number of homeowners (including the opening of new
local offices and the intensification of contacts with developers and real 80
estate agencies).
60
THESE MEASURES WILL GUARANTEE THE COMPANY'S
CONTINUED RAPID GROWTH. 40
70-80
apartments
per month
40
20 apartments
The resources we receive will be used to double the advertising budget,
per month
reach more homeowners, open offices in Kołobrzeg, Ustka,
Władysławowo and Sopot, and hire additional sales staff who will be
responsible for reaching out to residential investment developers and 0
real estate agencies. Now After increasing the
advertising budget and
reaching more property ownersOur business model
EXAMPLE REVENUE FROM RENTING OUT AN APARTMENT: PLN 60,000 GROSS
Tax Office
The way we manage our clients’ apartments is based on a set of simple
and fair rules. 80% of the profits from renting out apartments goes to 8% in VAT paid by Renters.pl
their owners, while the remaining 20% is our commission. to tax authorities
4 444.44 PLN
Booking system
The average booking website commission
rate (e.g. booking.com) of 14%*
on the total gross amount
The owner 8 400.00 PLN
* commission varies with an
The final amount, after
deducting the costs 80/20 apartment’s location
36 044.44 PLN
RENTERS.PL
On the remaining amount –
PLN 55,555.56 Renters.pl
charges a 20% commission
11 111.11 PLNAdvantage over the competitors ACQUIRING HOMEOWNERS ON A B2B WEBSITE We closely follow the actions of competing companies in the way of acquiring an owner on their websites. We have observed that most large companies mistakenly combine owner's advertising with tourist advertising on one page, reducing the readability of the message and deteriorating their communication path, which leads to an increase in customer acquisition costs. Our B2B Renters.pl website is dedicated exclusively to apartment owners, which gives it a clear message that increases traffic conversion. Each owner goes directly to the representative representing the region. The website is equipped with a number of tools to encourage contact • Callpage, which allows you to request a free call directly with your sales representative • Livechat to contact a representative and a dedicated Rentbot, which independently collects contact information of the interested customer • Earnings calculator differentiated for each city and apartment type available after completing the form (at this point the customer provides us with his data, which goes to our CRM) • The newsletter module is used to take up lost opportunities and encouraging investment in new, profitable projects • The Renters.pl website is Starannie zaprojektowana siatka interface skupiająca responsive, and therefore it is also perfect for mobile users, who today constitute more than half of Internet sers • A carefully designed interface grid that brings together and analyzes the most important elements included in Google Ads campaigns. Our strategy makes the cost of acquiring a new contact as low as possible compared to our competition and is only 60 PLN.
Advantage over the competitors
SOFTWARE
Many Polish short-term rental companies still like to stick to one proven, often outdated
method, which means that they do not achieve maximum results and quickly lose customers to
a company that constantly invests in development. At Renters.pl, we are well aware of the fact
that being up to date with technological innovations is inevitable for the good functioning of
large companies. Every day we use the best tools and software from around the world - for
dynamic price management, communication and guest experience, marketing, sales and team
management.
CRM to support sales funnels for for both Dynamic price management program based
homeowner orientem sales team and on the results from all major international
tourist oriented pre-sales team booking portals
Housekeeping team management, quality A newsletter program that increases sales
control, real-time technical fault reporting, of additional services, attracting regular
supply, invoice issuing customers, and encouraging further
investmentsAdvantage over the competitors DIVERSE BASE OF CLIENTS At Renters.pl, we understand that technology is most effective in combination with a well-thought-out strategy for creating specialst teams. As the fastest growing Polish company in the real estate rental sector, our team has grown several times over the last two years. This need resulted from the creation of new jobs focused on specialist knowledge on a given issue. Our employees regularly train in new technologies, implemented services and communication with the client to improve their guest experience. While competitive companies focus only on acquiring individual clients from external booking portals, we, thanks to active investment in the development of the company and employees, can expand our services by increasing our base by: Corporate clients – both for business trips and private stays by offering attractive pricess communicated by their HR departments. At Renters.pl, a dedicated department uses Pipedrive software and automates the bidding process to maximize conversion from acquiring a business customer. Homeowners interested in long-term rental – for them we create a dedicated B2B website presenting the new offer. Thanks to the extension of our services to long-term rental, together with the owner, we can earn money on apartments that, in terms of their location or standard, will not work well for short-term rental. Investors and developers – soon we will launch the Renters Real Estate website, thanks to which we will be able to sell luxurious apartments directly from developers on commission. Later they return to us in the form of short-term rentals. We already know about several hundred apartments in prestigious locations that will be entrusted to us in 2021 and 2022 as the official short-term rental operator. TV stations and photo studios – which rent our apartments to record TV shows or photo sessions.
Advantage over the competitors EVEN MORE BOOKINGS WITHOUT COMMISSION How do we increase our reach by acquiring more and more reservations every year? Operating dynamic prices and placing offers on commission booking portals are not enough to achieve maximum occupancy and revenue. At Renters.pl, we place emphasis on acquiring own bookings, which reduce expenses per booking. We have created a special department called Presales, which is focused only on obtaining commission-free reservations. They use special tools to increase sales. Newslettery with discount codes and Pipedrive for sales funnels. Own distribution network – white label for our partner websites. Social WiFi – obtaining marketing consent and unencrypted e-mail addresses of guests for newsletters. Only positive feedback is exported to Google Maps. LiveChat and Callpage – plugins for a dedicated website with a booking engine - encourage a conversation with a consultant and order a free phone call. Chatbot – which answers the most popular questions, collects customer data from the contact form and, if necessary, redirects them to a free consultant. A popup encouraging you to subscribe to the newsletter. Account, online check-in and guest area – acquiring guests who booked on the commission website. Including referral programs. Efficient and prudent Google Ads positioning and a number of SEO activities on our booking page - including dedicated landing pages. Smarthotel is a revolutionary tool that brings together all paths of contact with the guest. Thanks to it, we also obtain decrypted data of guests and attract them to become a regular customer. Renters.pl has exclusivity on Smarthotel in Poland. Thanks to the knowledge of the guest's profile, we can get even more reservations by placing advertisements on websites targeting a given region, e.g. for the West Pomeranian coast, the German portals Traum-Ferienwohnungen or Ferienhausmiete are perfect. Social media are 20% of traffic on our booking site.
Increase in booking profitability
INCREASING THE MARGIN
Thanks to the increase of commision-free bookings in the planned revenue for 2021, the margin will escalate from 20% to 30%.
With a turnover of 70 000 000 PLN, the operating income will grow from 14 000 000 PLN to 21 000 000 PLN.
PLANNED REVENUE IN 2021
TURNOVER FROM BOOKINGS 70 M PLN
Operating Operating
income income
14 M PLN 21 M PLN
MARGIN 20% MARGIN 30%How will we spend the received funds? INVESTING IN OUR OWN SOFTWARE What will we be able to do by creating our own software? Thanks to many years of experience, we know exactly what we expect from the software for managing the housekeeping team and the ongoing management of costs incurred as part of servicing the apartment. Currently, there is no perfect software on the market that combines all the functionality that would be the most optimal for us, i.e. team management, work control, invoicing and cost reporting, increasing the percentage of financial recovery for damage, feedback improving the flow of information, and thus - opinions from guests. Building a dedicated software that meets our needs is a better solution than paying for many different software from third parties, because it will reduce our monthly expenses.
Renters.pl recognizable
in the world!
IN THE TOP 50
We are pleased to announce that we were awarded 36th place in the world ranking
of Top 50 Property Managers 2021 by Rentals United as the only company from
Poland!Renters.pl cooperation with
Homes & Villas by Marriott International
WE ARE THE FIRST IN POLAND TO JOIN THE PRESTIGIOUS HOMES & VILLAS BY MARRIOTT INTERNATIONAL PROGRAM
Homes & Villas by Marriott International is a global apartment rental offer of the world's largest international chain of luxury hotels.
Together with Homes & Villas by Marriott International, we have prepared a rich collection of unique and selected apartments in Poland
for our guests.
Each apartment available in the collection meets the highest standards in the premium segment and luxury homes for rent to guests
from all over the world. Renters.pl has been carefully selected as a trusted apartment management company to support the program
in Poland. We are glad that we can offer our owners the opportunity to include their apartments in this unique collection of the most
beautiful houses for rent.Customer reviews about Renters.pl
I recommend using Renters.pl because I finally In the long run, using Renters.pl was one of I had no earlier experience in renting out
have more time to spend with my family the best decisions I’ve ever made. The rooms homes. Since Renters.pl has been taking care
thanks to their services. I no longer have to are always ready for new guests, and the of my apartment, the results I’ve seen have
trouble myself with some of the more number of visitors keeps rising along with completely exceeded my expectations – the
burdensome tasks, including answering the number of positive reviews my apartment rooms look amazing, better than ever, and my
customers’ emails, delivering keys, or keeping receives. guests even recommend my place to others.
an eye on my apartment. They even make
sure that tea and coffee and kept in stock for Piotr, Międzyzdroje
my guests.
Magda, Cracow
Ewa, WarsawContact
+48 518 150 379
kamil@renters.pl
Kamil Krzyżanowski www.renters.pl
Partner
CEO Renters.plYou can also read
