2018 RACE FOR THE CURE SPONSORSHIP OPPORTUNITIES - KOMEN DETROIT RACE FOR THE CURE - Susan G Komen Greater Detroit
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TWENTY-SEVENTH ANNUAL
KOMEN DETROIT RACE FOR THE CURE ®
MAY 5, 2018 | COMERICA PARK
THERE’S VICTORY IN EVERY STEP.
2018
RACE FOR THE CURE
SPONSORSHIP OPPORTUNITIES
It’s Everyone’s Race!
INVEST IN THE FIGHT TO END BREAST CANCER FOREVER.
About Susan G. Komen® Supporting Our Mission: Use of Funds
Susan G. Komen is the world’s largest Our goal is to provide maximum return to support our
breast cancer organization, funding mission of saving lives and ending breast cancer forever
more breast cancer research than any through education, screening, treatment, support and
other nonprofit outside of the federal research. Up to 75% of Race net funds are spent to continue
government while providing real- our mission in Wayne, Oakland and Macomb counties. At
time help to those facing the disease. least 25% minimum of net funds raised supports Komen
Komen has set a Bold Goal to reduce Research Programs.
the current number of breast cancer
deaths by 50 percent in the U.S. by
“As a 10 year survivor, the Race for the Cure marks
2026. Since its founding in 1982, Komen has funded more
the biggest day of the year...bigger than any
than $956 million in research and provided more than
holiday because it is a holiday within itself. It is
$2.1 billion in funding to screening, education, treatment
the day people come from all over to celebrate
and psychosocial support programs serving millions of
working towards a cure to end
people in more than 30 countries worldwide. Komen was
breast cancer. It is a day to
founded by Nancy G. Brinker, who promised her sister,
celebrate survivors, co-survivors,
Susan G. Komen, that she would end the disease that
those that have been effected,
claimed Suzy’s life. That promise has become Komen’s
and those that have passed on
promise to all people facing breast cancer. Visit komen.
but still remain in our hearts. This
org or call 1-877 GO KOMEN. Connect with us on social at
day shows that there is strength
ww5.komen.org/social.
in numbers and all that has been
accomplished with everyone’s
About the Race continued effort. I am honored to
The Susan G. Komen Race for the Cure ® Series is the world’s be able to be a part of this effort, of
largest and most successful education and fundraising which without Komen’s relentless
event for breast cancer ever created. The series of 5K runs efforts wouldn’t be here before you
and fitness walks raises significant funds and awareness to help continue this fight. LET’S
for the breast cancer movement, celebrates breast cancer GET ER’ DONE AND SHUT BREAST
survivorship and honors those who have lost their battle CANCER DOWN!!!”
with the disease. The Komen Race Series welcomes people Amy Masternak
of all ages and fitness levels, from walkers to elite runners. Breast Cancer Survivor and
2017 Alexa Kraft Award, top overall
survivor runner
Teams build morale
The Team Awards program encourages
families, friends, coworkers and organizations
to join efforts in raising money for the fight
against breast cancer.
Form a team of 10 or more employees, clients,
friends and family members. Teams offer
added visibility for your organization, and you
can add value by underwriting the cost of your
members’ entry fees.
www.komengreaterdetroit.org
2017 Grantee The Tri-County Breast and Cervical Cancer Control Program
(BCCCP) assists uninsured and underinsured women in the tri-
Extend and Enhance: Providing BCCCP county region to have full access to breast screening, follow
Services to More Women in the Tri-County up and treatment. The program includes community outreach
and breast cancer education, breast screening follow-up and
$354,740 treatment at no out-of-pocket cost to uninsured women. This
Robert Burack, MD, MPH -Wayne State University grant also covers out-of-pocket costs for women with high-
Barbara Ann Karmanos Cancer Institute deductible health insurance and treatment for women diagnosed
888-242-2702 with breast cancer but who are ineligible for Medicaid.
PACKAGES: TARGETED MARKETING OPPORTUNITIES
$5,000 Packages $2,000 Packages
T-Shirts Survivor Café Pink Ribbons Team MEET
Underwrite our new official Brand the Survivor Café where Brand the program that hangs Brand the location where teams
Race t-shirt expense, with breast cancer survivors and 10,000 dedicated pink ribbons meet prior to Opening Cere-
prominent logo placement on co-survivors enjoy a pre-Race along the Race route. mony.
more than 20,000 shirts. breakfast. Number of Sponsorships Available: Number of Sponsorships Available:
Number of Sponsorships Available: Number of Sponsorships Available: Two (2) Two (2)
One (1) Two (2)
Tents Children’s Area
$2,000 PACKAGES INCLUDE:
Underwrite our tent expenses Brand the place where families • Complimentary Race entries: Two (2)
on Race day with branding at meet to enjoy pre-Race activi- • Focus in Team Captain Kit for $5,000 Packages@
the Race site. ties and pick up goodies for the (distributed to more than 400 teams)
Number of Sponsorships Available: little ones.
• Mention in more than 20,000 Race brochures: Pink Ribbons
One (1) Number of Sponsorships Available:
One (1)
Package only@
Survivor Trolley One Sold to Kelly Services • Included in stage announcements
Brand an old-time trolley carry- • Logo on Komen Greater Detroit website
ing breast cancer survivors who Registration
find themselves short of energy Brand the location where • Highlight in Team Captain Newsletters
– highly visible and much loved. thousands of runners and • Volunteer opportunities
Number of Sponsorships Available: walkers sign up.
One (1) Number of Sponsorships Available: EXTRA
Two (2)
Stage Table at the Race: $1,000 extra
Brand the location that is the
focal point during the Opening
and Closing Ceremonies.
Number of Sponsorships Available:
Two (2)
$1,000 Packages
Volunteers Number of Sponsorships Available:
Signage opportunities where
$3,000 Packages 1,000 dedicated volunteers
Four (4)
check in for instructions. Water Station
Memorial Site 1st & 2nd Mile Number of Sponsorships Available: Signage opportunities where
Brand the location where fami- Brand the location of the 1st or Three (3) everyone stops for a quick
lies and friends reflect on 2nd mile of the 3.1 mile 5K run/ drink.
lost loved ones. walk. Cheer on and interact with VIP Parking Number of Sponsorships Available:
Number of Sponsorships Available: our 25,000 participants on the Signage opportunities where Six (6)
Two (2) Race course. VIPs park for easy access.
Number of Sponsorships Available:
Sleep in for the Cure Two (2) $1,000 PACKAGES INCLUDE:
Reach community members
• One (1) Complimentary Race entry
who are dedicated to ending
breast cancer forever, but are • One (1) Complimentary VIP Parking VIP Parking Package Only
unable to attend on Race day. • Included in stage announcements
Number of Sponsorships Available: • Logo on Komen Greater Detroit website
Two (2)
• Volunteer opportunities
$5,000 & $3,000 PACKAGES INCLUDE: EXTRA
• Complimentary Race entries: Table at the Race: $2,000 extra
$5,000 Package: Five (5)
$3,000 Package: Three (3)
• Complimentary VIP parking: One (1)
• Inclusion in e-blast to more than 90,800
$200 Package
• Focus in Team Captain Kit for $5,000 Packages only@ Lifeguard Chairs
(distributed to more than 400 teams) Signage on the giant pink chairs that serve as information stations
• Mention in 20,000 Race brochures for $5,000 Packages only@ – purchase one or more at $200 each.
Number of Sponsorships Available: Four (4)
• Included in stage announcements
• Logo on Race stage sign for $5,000 Packages only
• Logo on Komen Greater Detroit website
• Opportunity to include gift (not ad) in 1,000 survivor gift bags
Banner Recognition Program
• Highlight in Team Captain Newsletters For $250 Individuals and organizations can name a
• Volunteer opportunities banner that will be hung at the Comerica Park site.
2018 banner sponsors have the option of purchasing
EXTRA again for the 2019 Race for $150.
Logo placement on 20,000 Race brochures: $1,000 extra
Logo placement on 4,000 Race posters: $1,000 extra
Logo placement on more than 20,000 Race T-shirts: $1,000 extra
Note: Certain branding rights and volunteer opportunities are
Table at the Race: $1,000 extra
shared with Komen National Series Sponsors. Benefits can
reduce tax deductibility of sponsorship.
@Also available online.
SPONSORSHIP OPPORTUNITIES FOR EVERY BUDGET
Premier Diamond Platinum Gold Silver Bronze Crystal
$75,000 $50,000 $25,000 $15,000 $10,000 $5,000 $3,000
(nonprofit (nonprofit
$2,500) $1,500)
Added Benefits
Tailored breast health presentation for
employees, clients, members
Appreciation certificates
Membership opportunity on Komen Detroit
Planning Committee
Complimentary VIP parking
Complimentary Race entries** 75 50 25 15 10 5 3
Race Day Recognition
Officiate Race Start
Defined use of Komen Detroit logo
Logo on all Race participant bibs
Prime Race day booth location
Participation in Closing Ceremony
Booth space on Race day*
Opportunity to include gift (not ad) in approximately
1,000 Survivor gift bags*
Inclusion in Race day stage announcements
Organization Visibility
Corporate profile on Komen Greater Detroit website
Customized benefits (negotiable)
Logo on back cover of 1,000 Race Information Booklets@
Social media feature to more than 6,000 Facebook
fans and over 1,400 Twitter followers
Inclusion in e-blast to more than 90,800
Logo on more than 4,000 posters
Logo on Race stage sign
Logo on Komen Greater Detroit website
Logo on more than 20,000 Race t-shirts
Logo/sponsor level on 20,000 Race brochures@
*All distributed items must be pre-approved. **Per tax law requirements, value of the complimentary entries will be deducted from total amount that is
acknowledged. @ = Also available online. Per tax law requirements, in-kind gifts must be donor-valued and confirmed per contracts. Contracts are required of
all sponsors.
BENEFITS OF INVOLVEMENT PRINT DEADLINES
• Receive high visibility before the event and on Race day. Posters. . . . . . . . . . . . . . . January 28, 2018
• Reach huge audience in one day. Entry Form. . . . . . . . . . . . . . . . . Early March
• Test market and showcase products.* T-shirts . . . . . . . . . . . . . . . . . . . . . Early April
• Build employee morale and company pride. Information Booklet . . . . . . . . . Early April
• Retain and increase customer loyalty. Stage Sign . . . . . . . . . . . . . . . . . . . Mid-April
• Align your organization with Michigan’s largest breast cancer event.
To learn more, visit: www.komengreaterdetroit.org or call 248-304-2080.
THERE’S VICTORY IN EVERY STEP.
Thank you so much to all the dedicated runners, walkers, volunteers and supporters
of Susan G. Komen Detroit Race for the Cure®. It is through the commitment of
individuals like you that we were able to grant more than $354,000 to local breast
cancer programs in 2017. Since 1992, Komen Detroit Race for the Cure has raised
and invested more than $29 million. With every step, we get closer to a cure.
2017 Sponsors and Supporters
93.1 NASH FM’s Renee Chene Park Amphitheater Ford Motor Company McDonald’s Sedgwick
Vitale Governor Rick Snyder and
Chicken Coupe Chicken n’ Ford Motor Company Meg Malley Photography
96.3 WDVD’s The Blaine Waffles World Chorus First Lady Sue Snyder
Meijer
Fowler Morning Show Six and the Sevens
Civic Jazz Ensemble Ford Photo Club Meritor
100.3 WNIC’s Allyson Orchestra SmugMug
and Chelsea from Jay FOX 2 WJBK Metro East Chapter of
Towers in the Morning Concentrix FOX 2’s Deena Centofanti, Credit Unions Sodexo at Ford WHQ
105.1 The Bounce Congressman John Jay Towers, Maurielle Metro Times Senator Debbie Stabenow
Conyers Lue & Charlie Langton
105.9 Kiss FM’s Coco Michigan Association of Service King
Deaf C.A.N.! Friedman Integrated Real CPA’s (MICPA)
106.7 The D’s Casey Estate Solutions Specs Howard School of
Delphinus Medical Michigan Chronicle Media Arts
1917 American Bistro Technologies Genentech
Middle Eastern American S.P.I.R.I.T. Drummers
910 AM Superstation City of Detroit Community Geometric Results, Inc. TV & Radio St. John’s Episcopal
1st Michigan Colonial Volunteers Go Cheez Motor City Striders Church
Fife & Drum Corp
The Delphi Foundation Hot 107.5 ST Microelectronics
Absopure MSU Detroit Center
Designhaus HOUR Detroit Magazine Steelin’ Time
AugMe Foundation New Balance Detroit –
International Detroit Pistons iHeartMedia Detroit Farmington Hills, Troy, Stroller Goat
Detroit Police Department Independent Carpet Utica
Steve Acho Sun Belt Rentals
– Central District, One Floor & Home® - Newton Timing & Race
The Active Network Tecumseh Trolley &
Department of Homeland Westland Services Limousine Service Inc.
American Airlines Security and Tactical Kelly Services, Inc. OLV Investment Group Testimony – Hope United
Banner Sign Co. Operations
Kids Kicking Cancer Olympia Development Methodist Church
The Balloon Lady Detroit River Living
Susan G. Komen® 3-Day Outfront Media TI Automotive
Barbara Ann Karmanos Detroit Symphony
Orchestra Representative Brenda Senator Gary Peters and Tommy Mack Yoga
Cancer Institute
Lawrence and McArthur Ms. Colleen Peters Under the Radar Michigan
Mike Bauer Detroit Tigers Lawrence Pointe Fitness and UPS
Beasley Media Group Detroit Tigers’ Wives Lila Lazarus Training
Association WADL Detroit
Binson’s Home Health Family of Denise Lowe Praise 102.7 Detroit’s
Care Centers, Inc. Congresswoman Inspiration Station Wahl Tents
Ms. Debbie Dingell and Manduka – Project: OM
Bloomfield Hills Public PrintMasters Printing Co. Warriors in Pink Drummers
School’s Deaf & Hard of John D. Dingell Marathon Petroleum Powered by Ford –
Hearing Program Mayor Mike Duggan and Company, LLC Radio One Detroit Community Volunteers
Brogan & Partners First Lady Lori Maher Martin Luther King Jr. High Ramco-Gershenson Wayne State University
DXC Technology School Marching Band Properties Trust
C & G Newspapers WDIV Local 4
Fam Jam Shahida Mausi Rapid Response EMS
CBS Detroit Radio WDIV Local 4’s Kim
Filippis Foundation MB Financial Bank Republic Services DeGiulio
CBS TV 62 and CW 50
FM 98 WJLB’s Dr. Darrius Carolyn McCarthy The Rerunz WWJ Newsradio 950
Celgene
and Kirby Gwen WMXD Mix 92.3 RNE Concepts, LLC WXYZ Channel 7
Channel 955’s
Emily and Joey Aaron Ford Mix 92.3’s Mr. Chase Rock Out Entertainment Joe Zubeck
For more information about the 2018 Komen
Detroit Race for the Cure® Please contact us: Connect
with us:
Susan G. Komen® Greater Detroit
24601 Northwestern Highway
Southfield, MI 48075
248-304-2080
www.komengreaterdetroit.org
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