Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg

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Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
New
                                           edition
                                            2021
Introducing :
The Savings Banks Finance Group
of Baden-Wuerttemberg

            A strong financial partner :
            loans totaling
            EUR 146 billion

            Good for Baden-Wuerttemberg :
            50,000 jobs
            and 3,000 trainees

            On-site financial services :
            2,000 branches
            in Baden-Wuerttemberg
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
The Savings Banks Finance Group of Baden-Wuerttemberg

                                                                        Head office: Stuttgart
                                                                        Number of staff: 330

                                                                        50 savings banks in Baden-Wuerttemberg
                                                                        Number of staffed and non-staffed offices: 1,914
                                                                        Number of staff: 31,150           Account deposits: 162.0 €bn
                                                                        Total assets: 229.8 €bn           Loans to customers: 146.3 €bn
                                                                                                                         (30 June 2021)

                                                                        Landesbank Baden-Wuerttemberg
                                                                        Stuttgart / Karlsruhe / Mannheim / Mainz
                                                                                                                                                     40,5 %
                                                                        Total assets: 276 €bn
                                                                        Number of staff: 10.120

                                                                        Landesbausparkasse Baden-Wuerttemberg
                                                                        Stuttgart / Karlsruhe
                                                                                                                                                     87,5 %
                                                                        Total assets: 20.7 €bn
                                                                        Number of staff: indoor 960 / sales agents 600

                                                                        SV SparkassenVersicherung
                                                                        Baden-Wuerttemberg, Hesse, Thuringia, Rhineland-Palatinate
                                                                        SV Konzern, Stuttgart                                                        63,3 %
                                                                        Total assets: 28.1 €bn
                                                                        Group gross premiums written: 3.48 €bn
                                                                        Indoor staff: 3,100/ outdoor staff: 1,890

   18,8 %           Deutsche Leasing                                                               DekaBank Deutsche Girozentrale                    15,84 %
                    Bad Homburg                                                                    Frankfurt (Main)
                    Total assets: 22.1 €bn                                                         Total assets: 85.5 €bn (after IFRS)
                    Number of staff: 2,720                     (30 June 2021)                      Number of staff: 4,710

   16,5 %
                     Finanz Informatik GmbH & Co. KG                                               Deutscher Sparkassenverlag,                       10,8 %
                     Frankfurt (Main)                                                              Stuttgart
                     Turnover: 2.2 €bn                                                             Total revenue (group, non-consolidated):595 €bn
                     Number of staff: 4,010                                                        Number of staff: 2,100

  Unless otherwise stated, all figures are as at 31 December 2020. Group turnover of the DSV Group is unconsolidated.
  The number of employees incl. apprentices was rounded to 10. © SVBW 2021
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
Reliable financial services throughout
Baden-Wuerttemberg
The savings bank idea, whose deepest roots go back to 1749 with the
orphan‘s fund in Salem, has had an impressive impact. No other institutions
in the financial sector enjoy more confidence than our savings banks –
more than 250 years after their formation.

From the very first day, the employees have worked hard for this idea.
In this way, the savings banks offer financial services for everyone,
regardless of income or wealth. In doing so, they create an important
prerequisite for the equal participation of all in social life.

Even in the difficult times of the current corona pandemic, the savings banks
and their network partners, Landesbank Baden-Wuerttemberg, LBS Suedwest
and SV SparkassenVersicherung are important partners. In the past months,
the employees of the 50 savings banks in the state of Baden-Wuerttemberg
have held tens of thousands of talks and sought viable solutions with their
customers. Within a very short time, some 6,200 applications for promotional
loans were forwarded to KfW and the state-owned L-Bank and many credit lines
were newly agreed.

The years 2020 / 2021 will go down in history as a turning point, similar to the
time of the financial crisis in 2008 / 2009. Even if many consequences are not yet foreseeable,
it can already be said that the Savings Banks Finance Group has impressively demonstrated
its strength and reliability in recent months – and will continue to do so.

The focus is on cushioning the economic consequences of the corona crisis as much as possible.
For this to succeed, obstacles must be removed. These include, in particular, the regulations
that have been multiplying over the past few years by the supervisory authorities at European
and national level. The relief measures adopted in the course of the pandemic point in the right
direction, but have so far only been temporary. It is precisely here that it is worthwhile to
examine new approaches. We need a general debate on the scope of supervision in the future.
Especially the corona crisis, which is a time of change, offers a good reason for this.

On the following pages we present the diversity of the Savings Banks Finance Group, whose
commitment extends far beyond the pure financial sector. Day after day, many people
contribute to the success of our savings banks and the entire financial group: our customers,
whose great trust is an incentive for us, the members of the committees and the approximately
50,000 employees. I thank them all for their great commitment.

Stuttgart, July 2021

Peter Schneider
President
Sparkassenverband Baden-Wuerttemberg

                                                                                                   3
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
The Savings Banks Finance Group of Baden-Wuerttemberg

The 50 savings banks of Baden-Wuerttemberg
(July 2021)

                      The50savingsbanksofBaden-Wuerttemberg

                                         Rhein Neckar Nord
                                                                                                                           Tauberfranken
                                                                                              Neckartal-Odenwald

                                                                   Heidelberg

                                                                                                                      Hohenlohe-
                                                                                                                      kreis
                                                                    Kraichgau
                                                                                              Heilbronn                            Schwaebisch Hall-
                                                                                                                                   Crailsheim

                                                        Karlsruhe
                                                                                        Ludwigsburg
                       Rastatt-Gernsbach
                                                                                                                Waiblingen                    Ostalb

          Baden-Baden Gaggenau                                      Pforzheim                  LBBW
                                                                    Calw                       Stuttgart

                                            Buehl
                                                        Ra-Ge
                                                                                                   **
             Hanauerland                                                         Boeblingen              Esslingen-        Goeppingen        Heidenheim
                                                                                                         Nuertingen

                                     Offenburg/
                                     Ortenau
                                                         Freudenstadt             Tuebingen

                                      Kinzigtal                                                            Reutlingen              Ulm

                                                  Wolfach
                                                                                Zollernalb
                                                             Rottweil

                           Freiburg-
                           Noerdlicher
                           Breisgau                 Schwarzwald-                                                                Biberach
                                                    Baar                Tuttlingen                      Sigmaringen
                                                                                             P-M
                   Staufen-                                                                                                                            Pfullendorf-
                   Breisach        Hochschwarzwald                                                                                                     Meßkirch
                Mark-                                                                                                        Ravensburg
                graefler-              St.
                                                                                Hegau-                   Salem-
                land                  Blasien Bonndorf-
                         Wiesental            Stuehlingen                       Bodensee                 Heiligen-
                                                                                                         berg
                                                                                                                                                                 Stand: Januar 2021

                                          Hochrhein                   Engen-                                         Bodensee
                                                                      Gottmadingen
                                                                                             Reichenau
                           Loerrach-Rheinfelden

      * Auf dem Gebiet der Landeshauptstadt Stuttgart erfuellt die LBBW (BW-Bank) auch die Aufgaben einer Sparkasse.

          ** OntheterritoryofthestatecapitalStuttgarttheLBBWcomplieswiththetasksofasavingsbank.

* On the territory of the state capital Stuttgart the LBBW complies with the tasks of a savings bank.

4
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
Reliable financial services
throughout Baden-Wuerttemberg

Collecting savings deposits in one‘s own region, keeping them safe and making       The 2020 apprentices and students are looking
                                                                                    forward to their start at Sparkasse Hochrhein.
them available as loans for new investments – this is the core of the savings
                                                                                                        Photo: Sparkasse Hochrhein
banks‘ effective idea for success. For more than 250 years, the 50 savings banks
in Baden-Wuerttemberg have been keeping the economic cycle going as finan-
cial partners, thus enabling founders and traditional companies to invest and
create new jobs.

In essence, the savings banks have always remained true to their founding
idea. Over the centuries and decades, the business model has repeatedly
adapted to changing conditions with contemporary financial products and
advisory services. This applies to the period of industrialization, to the new
beginnings after 1918 and 1945, to the years after the financial crisis in
2008/ 2009, but also now, in 2021, in response to the corona pandemic.

  Business development as of 30 June 2021
  (change compared to June 2020)

                                               2021       change compared to 2020
                                                €bn          €bn          in %
  Balance sheet total                          229.8         14.0          6.5
  Customer deposits                            162.0         11.3          7.5
    Private customers                          122.3          8.7          7.6
    Companies and self-employed                 26.8          1.8          7.1
    Public authorities                           7.4          0.8         11.8
    Other customers                              5.5          0.1          1.2
  Customer loans                               146.3          7.1          5.1
    Private customers                           69.9          4.5          6.8
    Companies and self-employed                 68.9          2.5          3.8
    Public authorities                           3.6         -0.2         -3.8
    Other customers                              3.8          0.2          6.6

                                                                                                                                 5
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
The Savings Banks Finance Group of Baden-Wuerttemberg

                                                                           Customers appreciate the reliability of their savings
                                                                           banks. This can already be seen when looking at the
                                                                           savings that they entrust to the institutions even in
                                                                           times of low interest rates. It is currently over 150 billion
                                                                           euros – and the trend is rising. The amount of the loans
                                                                           is currently over 146 billion euros. About half goes to
                                                                           corporate clients, the other half to private clients,
                                                                           especially in the form of real estate loans.

                                                                           In contrast to many other financial institutions,
The Savings Banks Associations of Baden and                                savings banks are not solely committed to profitability.
Wuerttemberg merged in 2001. The first presi-
                                                       They also have a public mandate that is legally anchored in the German
dent of the new Savings Banks Association of
Baden-Wuerttemberg was Heinrich Haasis.                savings bank laws.

                                                       This means:
                                                       1. S
                                                           avings banks specifically promote awareness of wealth creation.
                                                          This also means that they offer everyone the opportunity to set up
                                                          an account.
                                                       2. Their focus is on local and regional development and their main
                                                          stakeholders, i. e. private customers, businesses and municipalities.
                                                       3. S
                                                           avings banks stimulate competition in the German banking market
                                                          through their broad positioning and their presence in economically
                                                          strong and weaker parts of the country.

                                                       The public mandate assigns the savings banks essential credit-economic, but
                                                       also social tasks. It stipulates that the success of a savings bank is measured
                                                       by its local creative power – and that goes far beyond the basic requirement
                                                       of business solidarity. The savings banks and the institutions of the Savings

    Savings banks‘ deposits and loans by customer group as of 30 June 2021
    (change compared to June 2020)

    Customer deposits (162.0 billion euros)                                    Loans (146.3 billion euros)

               € 7.4 billion   € 5.5 billion                                               € 3.6 billion   € 3.8 billion
                   + 11.8 %    + 1.2 %                                                           - 3.8 %   + 6.6 %

             € 26.8 billion
                + 7,1 %
                                                                                                                           € 69.9 billion
                                               € 122,3 billion                            € 68.9 billion
                                                                                                                              + 6.8 %
                                                  + 7,6 %                                    + 3.8 %

       Private customers                 Companies and self-employed              Public authorities                Others

6
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
Savings banks in Baden-Wuerttemberg                                             60 % of all companies in Baden-Wuerttemberg
   Market shares in corporate customer business                                    maintain a bank account with a savings bank

         Almost every second euro of corporate credit                               Savings banks                             60 %
           in Baden-Wuerttemberg is issued by the
              savings banks and LBBW / BW-Bank                                             LBBW /
                                                                                          BW-Bank        9%

        Savings banks                  Regional banks
                                                                                      Cooperative
        LBBW / BW-Bank                 Major banks                                                                        55 %
                                                                                           banks
        Cooperative banks              Other financial institutions

                                                                                      Major banks           18 %
                              10 %                                                                                            Commerzbank :9 %
                        7%                  29%                                                                               Deutsche Bank: 7%
                                                                                          Postbank       5 %                  HVB :2 %

                       13%
                                                                                      Direct banks        2%

                                          19 %                                     Other financial
                             22%                                                                         4%
                                                                                      institutions

                                                                                   Source : Marktanalyse Firmenkunden, May 2016, carried out for the SVBW
                                                                                   (GMW, Nuremberg) Random sample : 4,105 interviews, multiple answers
   Source: Bundesbank, December 2019                                               possible

Banks Finance Group fulfil their overall economic and social responsibility in
many ways – not least as employers and taxpayers.

Digitalization makes it possible for savings banks to provide their customers
with financial services anytime and anywhere. The Sparkassen app is not only
the most widely used banking app in Germany, it also regularly receives top
marks in tests in terms of security and functionality. With ever new functions,
the Savings Banks Finance Group ensures that customers are always up to date.

Photo: Werner Kissel                                                            Photo: Sparkasse Hanauerland

Two of 1,950 branches in Baden-Wuerttemberg: on the left the Sparkasse Heidelberg with its rolling branch – Rolfi for short. The Rolfi team (from left):
Martin Hahmann, Nadine Gamber, Anita Wingert and Luca Beck. On the right the advice center of the Sparkasse Hanauerland in Willstaett.

                                                                                                                                                            7
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
The Savings Banks Finance Group of Baden-Wuerttemberg

                                                The Savings Banks Finance Group
                                                of Baden-Wuerttemberg
                                                The core of the Savings Banks Finance Group is formed by the 50 regionally
                                                and economically independent savings banks. With a dense network of
                                                around 2,000 branches and 32,000 employees, they offer modern financial
                                                services for everyone throughout the state of Baden-Wuerttemberg.
                                                    This applies to large cities and metropolitan areas as well as to rural
                                                          regions.

                                                                   The strength of the institutes lies in the personal con-
                                                                        sultation on site. The savings banks know the
                                                                          special features of their regions and can develop
                                                                           suitable solutions as required. Through regular
                                                                           further training and exchange of information,
                                                                           the employees are always up to date, even
                                                                           with complex topics.

                                                                           To ensure a successful, innovative and custo-
                                                                           mer-oriented market presence, the savings
                                                                           banks also have access to high-performance
                                                                           product specialists from their own network.
                                                                           These include Landesbank Baden-Wuerttem-
                                                                           berg (LBBW), LBS Landesbausparkasse
                                                                           Suedwest and SV SparkassenVersicherung.

                                                                           In order to be able to offer and handle the wide
                                                                           range of requirements and financial services,
                                                                           there are other companies that focus on special
                                                                           offers, particular markets or complex produc-
                                                                           tion processes. Across Germany, the savings
                                                                           banks rely on the expertise of DekaBank and
                                                                           Deutsche Leasing.

                                                                           This efficient division of labour, in which
                                                                           savings banks and associated companies
                                                                           concentrate on their respective strengths,
                                                                           ensures the competitiveness of the Savings
                                                                           Banks Finance Group. With around 50,000
                                                                           employees, it is the market leader in the
                                                                           banking business in Baden-Wuerttemberg
                                                                           and contributes to strengthening the state‘s
                                                                           economic power.

                                                                           The group is supported by service companies.
                                                                           These include in particular Finanz Informatik
                                                                           and the DSV Group (Deutscher Sparkassen-
                                                                           verlag), which specializes in digital and
                                                                           analogue media content as well as consulting
                                                                           systems, technical equipment and bank cards.

8
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
Landesbank Baden-Wuerttemberg
Landesbank Baden-Wuerttemberg (LBBW) is a medium-sized universal bank
and the central institution of the savings banks in Baden-Wuerttemberg,
Saxony and Rhineland-Palatinate. With total assets of around 276 billion
euros and around 10,000 employees, it is one of the largest banks in
Germany. Together with the Baden-Wuerttembergische Bank (BW-Bank),
which belongs to the LBBW Group, it offers the complete range of products
and services of a modern universal bank nationwide. In the area of the state
capital Stuttgart, BW-Bank fulfills the tasks of a savings bank for LBBW.

LBBW‘s business model is based on five pillars: corporate customers,
private customers, savings banks, real estate financing and financial
markets. LBBW also supports its corporate customers and those of the
savings banks in their international activities.

LBS Landesbausparkasse Suedwest
As the building society of the savings banks, LBS is the competent partner
for building, living and financing within the Savings Banks Finance Group.
LBS‘s core business is the home savings business and mortgage lending.
The company supports its 1.7 million customers with high-quality
products and advice, often over many years. Its services also include real
estate services for building, buying, selling, renovating and modernizing
as well as debt rescheduling, financing with public funds or real estate
insurance. The advantages of building savings and Riester incentives can be
combined with the LBS home pension, the residential Riester offer of LBS.

LBS Suedwest is the market leader in Baden-Wuerttemberg with a
market share of around 40 percent. Every eighth inhabitant of Baden-
Wuerttemberg is an LBS building saver. Around 1,600 employees
work for LBS in office and field service.

SV SparkassenVersicherung
SV SparkassenVersicherung is a modern regional insurer.
It pools the Savings Banks Finance Group‘s insurance offering in
Baden-Wuerttemberg, Hesse, Thuringia and parts of Rhineland-Palatinate.
3.9 million customers entrust SV with the protection of their assets.
They have concluded 7.8 million insurance contracts. You can insure
buildings, cars, household goods or even business. It also offers all types
of life insurance as well as legal protection, health insurance and long-
term care provision. As market leader in building insurance, the company
insures a good two thirds of all buildings in Baden-Wuerttemberg and
Hesse. In 2020 the SV posted premium income of around 3.5 billion euros.

The SV offers around 5,000 highly qualified jobs in office and field service.
Every year, the company fills around 100 training and study places.

                                                                                9
Introducing : The Savings Banks Finance Group of Baden-Wuerttemberg
Savings banks – good for Baden-Wuerttemberg

                                                  Savings banks are committed
                                                  to more sustainability
                                                  The savings banks in Baden-Wuerttemberg are intensifying their activities
                                                  for more sustainability and have set this down in a voluntary commitment.
                                                  In it, they undertake to make their business operations more climate-friendly,
                                                  to align financings and own investments to climate goals and to support
                                                  commercial and private customers in the transformation towards more
                                                  environmental friendliness.

                                                  The starting point for the new voluntary commitment is the Paris Agreement
                                                  on Climate Protection. In this, nations around the world set themselves
                                                  the goal of limiting global warming to “well below” two degrees Celsius
Sandra Hutter coordinates the work on the         compared to the pre-industrial era – if possible, even to 1,5 degrees Celsius.
topic of sustainability as a consultant in the
policy department of the Savings Banks
                                                  According to the Paris Climate Goals, being able to better cope with changes
Association of Baden-Wuerttemberg.                in climate change is just as important as reducing greenhouse gas emissions.
                    Photo: Franziska Kraufmann   The savings banks want to support companies that are making this change in
                                                  their adaptation. Private customers can also do something, for example by
                                                  considering sustainable securities in their investments.

                                                  The initiative for the voluntary commitment came from the German Savings
For more information on the                       Banks Association (DSGV). In the bodies of the DSGV, the text of the voluntary
subject, please contact Sandra                    commitment was unanimously adopted in September 2020. Within a few
Hutter, phone: 0711 127-77878,                    weeks, 40 of the 50 savings banks in Baden-Wuerttemberg had already
email: sandra.hutter@sv-bw.de                     signed the voluntary commitment.

  The following savings banks are already participating:

     By the editorial deadline of 10 July 2021, 40 savings banks had joined the voluntary commitment:
     • Biberach                         • Hegau-Bodensee              • Markgraeflerland           • Schwarzwald-Baar

     • Bodensee                         • Heidelberg                  • Neckartal-Odenwald         • St. Blasien
     • Boeblingen                       • Heidenheim                  • Offenburg / Ortenau
                                                                                                   • Staufen-Breisach
     • Buehl                            • Heilbronn                   • Ostalb
     • Engen-                                                                                     • Tauberfranken
                                        • Hochrhein                   • Pforzheim Calw
        Gottmadingen
                                        • Hochschwarzwald                                          • Tuebingen
                                                                      • Ravensburg
     • Esslingen-Nuertingen
                                        • Hohenlohekreis
                                                                      • Reutlingen                 • Ulm
     • Freiburg-
        Noerdlicher Breisgau            • Kinzigtal
                                                                      • Rhein Neckar Nord          • Waiblingen
     • Freudenstadt                     • Kraichgau
                                                                      • Salem-Heiligenberg
                                                                                                   • Wolfach
     • Goeppingen                       • Loerrach-Rheinfelden
                                                                      • Schwaebisch
     • Hanauerland                      • Ludwigsburg                    Hall-Crailsheim           • Zollernalb

10
Cornerstones of the savings banks‘ voluntary commitment
to climate-friendly and sustainable business practices
The work of the savings banks is shaped by responsible action in their area of business,
the public mandate, their entrepreneurial self-image and the principles for responsible banking
of the United Nations. These principles relate to the economic, social and ecological dimensions
of sustainability and include all areas of the company.

The savings banks‘ sustainability management encompasses goals and measures in
customer business, human resources, business operations, financing and own investments
as well as local promotional activities. With suitable financial services, savings banks support
companies, private individuals and municipalities on their way to greater sustainability
and climate protection.

The savings banks …

• … are actively committed to achieving the goals         customers as active partners in the conversion
   of the Paris Climate Agreement and want to help         to a climate-friendly and sustainable way of
   the economy better protect the climate.                 doing business.

• … promote the 17 goals of the United Nations           • … promote the awareness of customers for
   for sustainable development with their actions.           sustainable securities investments.
   In addition to climate and environmental
   protection, this also includes the fight against
   poverty and hunger as well as the commitment           • … also control their own systems from the point of
   to clean water, good education and sustainable            view of climate and environmental protection as well
   consumption.                                              as social aspects. They manage their own investment
                                                             portfolios according to sustainability criteria.

• … will determine their internal greenhouse
   gas emissions every year and reduce their CO2          • … are committed to developing instruments such as
   emissions by three to five percent per year.              green Pfandbriefe or green savings bonds so that
   They then want to be CO2-neutral in their own             customers can participate in the transformation.
   business operations by 2035 at the latest.
                                                          • … train their managers and employees to
• … use environmentally friendly building materials         support the necessary ecological change and
   when renovating or constructing new buildings             promote environmentally friendly mobility for
   and use energy carefully, which they obtain from          their employees.
   renewable sources.
                                                          • … participate in the climate-friendly and sustainable
• … reduce domestic flights and give priority to rail       further development of their business area. In doing
   travel. They are also converting their vehicle fleet      so, they cooperate in particular with their municipal
   to lower CO2-emissions.                                   sponsors and regional non-governmental organiza-
                                                             tions as well as institutions of the local economy.
                                                             In their business area, they promote environmental
• … use their strength in the market to promote the         projects that serve to protect the natural foundations
   ecological transformation. They accompany their           of life and biodiversity, as well as to bind CO2.

                                                                                                                      11
Savings banks – good for Baden-Wuerttemberg

                                                                                                                                 Target agreement: savings banks
                                                                                                                                 commit to accessibility
                                                                                                                                 Disability is not just the problem of people who carry a disability card in
                                                                                                                                 their pocket. Often it is attitudinal and environmental barriers that make it
                                                                                                                                 difficult or even prevent them from participating in the community.

                                                                                                                                 Accessibility is therefore a task that affects society as a whole.
                                                                                                                                 This also includes that all people can carry out their financial transactions
                                                                                                                                 according to their own ideas – and when and where they want to.

                                                                                                                                 This is precisely the aim of the „Target Agreement on Accessible Services“,
                                                                                                                                 which the Savings Banks Association of Baden-Wuerttemberg reached with
                                                                                                                                 fourteen organizations and self-help groups of disabled people in Baden-
                                                                                                                                 Wuerttemberg in 2013. At the heart of the agreement are standards for
                                                                                                                                 accessibility to all services. For this purpose, the goals were divided into
                                                                                                                                 19 modules.

                                                                                                                                 The first component is also the most important, because it relates to the
                                                                                                                                 mission statement and thus the self-image of the savings banks. At the
                                                                                                                                 savings banks, people with disabilities are not regarded as special cases,
                                                                                                                                 but as customers like everyone else. All further steps result from this central
                                                                                                                                 premise.

                                                                                                                                 A good part relates to structural measures. New buildings and renovations
At least one ATM in branches and self-service                                                                                    of the savings banks are generally designed to be barrier-free. The DIN
centres should be accessible without barriers.
                                                                                                                                 standard applies, which is also applied to public buildings. Ramps and
This requirement has now been implemented
in many places – here for example in                                                                                             elevators make it easier for people with reduced mobility to enter and exit
Goeppingen.                                                                                                                      the building independently. For the hearing impaired, inductive hearing
                 Photo: Ulrich Beuttenmueller,                                                                                  systems are set up at the customer counters, which are made recognizable
                   Kreissparkasse Goeppingen
                                                                                                                                 by a symbol. In addition, the savings banks ensure that their counter
                                                                                                                                 positions are well lit. This makes it easier for the deaf and hard of hearing
                                                                                                                                 to read the words from the mouth.
                                                                                            Barrierefreie
                                                                                            Dienstleistungen
                                                                                                                                 The technical facilities are also changing. A good example are barrier-
                                                                                                                                 free cash dispensers and service machines that have voice control in
                                                                                                                                 addition to screen control. Visually impaired people can plug in their own
       Zertifikat                                                                                                                headphones into the machine and navigate through the menu in this way.
                                                                                                                                 The buttons on the input area are larger and the time limits are extended
       Am 19. Februar 2019 ist die
                                                                                                                                 or canceled entirely. It is also important that the money dispenser opens
       Sparkasse Rastatt-Gernsbach                                                                                               wide and does not “hold” the money. Many of these machines can already
       der Zielvereinbarung zu barrierefreien Dienstleistungen
       zwischen dem Sparkassenverband Baden-Württemberg
                                                                                                                                 be found in the branches. Part of the target agreement is to equip every
                                                                                                                                 branch with at least one barrier-free banking machine.
       und den Organisationen und Selbsthilfegruppen behinderter
       Menschen in Baden-Württemberg beigetreten.

       Damit ermöglicht sie Menschen mit Einschränkungen,
       Dienstleistungen der Sparkasse barrierefrei in Anspruch zu nehmen.

       Wir beglückwünschen die Sparkasse zu diesem vorbildlichen Schritt.
                                                                                                                                 Those who want to manage their money transactions from
                                                          er
                                                            ba
                                                                 nd Baden
                                                                            -                                                    home can do so with barrier-free online banking. People with limited
                                                                            W
                                                      v
                                             parkassen

                                                                                ürt

       5. März 2019
                                                                                                                                 vision and mobility usually have an appropriately designed keyboard
                                                                                temberg •

       Stuttgart                                                                            Peter Schneider
                                               •S

                                                                                            Präsident

                                                                                                                                 on their home computer. The savings banks ensure that information is
                                                                                                                                 made accessible through various senses. Texts can be read aloud at
                                                                                                              •
                                                                                                      L A G HILFE. V .
                                                                                                          •

                                                                                                      SE  LBW üST
                                                                                                               r tt e m
                                                                                                                        berg
                                                                                                                             e

                                                                                                      Baden-

                                                                                                                                 the click of a button and text alternatives or subtitles are offered for
                   Landesverband für
                   Menschen mit Körper-
                   und Mehrfachbehinderung
                   Baden-Württemberg e.V.

                                                                                                                                 videos and audio files.

12
The participating savings banks are also developing
a welcoming culture that encourages people with                                        The following savings banks are already participating:
disabilities to take their financial transactions into
their own hands. To ensure that not everyone has to
reinvent the wheel, the Savings Banks Association of                                   Up to the editorial deadline on
Baden-Wuerttemberg advises its members on all                                          10 July 2021 48 savings banks had
issues relating to accessibility – in particular on                                    joined the target agreement:
structural and technical issues and on information
and public relations work.                                                             • Baden-Baden Gaggenau       • Neckartal-Odenwald

                                                                                       • Biberach                   • Offenburg / Ortenau

The Sparkassenakademie in Stuttgart has set up                                         • Bodensee                   • Ostalb
an advanced training program that aims to reduce
                                                                                       • Boeblingen                 • Pforzheim Calw
reservations among savings banks` employees.
One of the two course instructors is blind. She not                                    • Buehl                      • Pfullendorf-Meßkirch
only describes what expectations she has of the
savings banks, but also practices how to deal with                                     • Engen-Gottmadingen         • Rastatt-Gernsbach
disabled people with her colleagues.                                                   • Esslingen-Nuertingen       • Ravensburg

                                                                                       • Freiburg-                 • Reichenau
                                                                                          Noerdlicher Breisgau
                                                                                                                    • Reutlingen
    Zielvereinbarung                                                                   • Freudenstadt
                                                                                                                    • Rhein Neckar Nord
    zu barrierefreien Dienstleistungen                                                 • Goeppingen
    zwischen dem Sparkassenverband Baden-Württemberg und den                                                        • Rottweil
    Organisationen und Selbsthilfegruppen behinderter Menschen
    in Baden-Württemberg
                                                                                       • Hanauerland
                                                                                                                    • Salem-Heiligenberg
                                                                                       • Hegau-Bodensee
                                                                                                                    • Schwaebisch Hall-
                                                                                       • Heidelberg                    Crailsheim

                                                                                       • Heidenheim                 • Schwarzwald-Baar
                                                       •
                                               L A G THILFEV .
                                                   •                                   • Heilbronn                  • Sigmaringen
                                               Sa Ed eLn - BW üSr tt e m b e r g e .
                                               B

                                                                                       • Hochrhein                  • St. Blasien
                                                             Landesverband für
                                                             Menschen mit Körper-
                                                             und Mehrfachbehinderung

                                                                                       • Hochschwarzwald            • Staufen-Breisach
                                                             Baden-Württemberg e.V.

                                                                                       • Hohenlohekreis             • Tauberfranken

                                                                                       • Karlsruhe                  • Tuebingen

                                                                                       • Kinzigtal                  • Tuttlingen

                                                                                       • Kraichgau                  • Ulm
You are welcome to request the brochure
from Stephan Schorn, phone: 0711 127-77390,                                            • Loerrach-Rheinfelden       • Waiblingen
email: stephan.schorn@sv-bw.de.
                                                                                       • Ludwigsburg                • Wolfach
Further information on the subject can be obtained
                                                                                       • Markgraeflerland           • Zollernalb
from Oliver Klempa, phone: 0711 127 77893,
email: oliver.klempa@sv-bw.de

                                                                                                                                           13
Savings banks – good for Baden-Wuerttemberg

                                                       Savings banks promote savings and
                                                       the new school subject economics
                                                       Sparkassen-SchulService

                                                     Unlike private financial institutions, savings banks also have a public
                                                       mandate beyond traditional financial services. One of their tasks is to create
                                                       awareness for wealth creation among the population. This is especially true
                             -DKUH                     for young people, who are to be introduced step by step to the responsible
                                                       use of money. In the past few decades, the institutes have developed
                                                       many activities and measures for
                                                       savings and economic education,
                                                       which are summarized under the
                                                       term “Sparkassen-SchulService”.

                                                       With material collections and
                                                       events on business topics, the
                                                       SchulService supports teachers in
                                                       organizing their lessons in a
                                                       practical way. Schoolchildren and
                                                       parents alike receive information
                                                       on practical topics. The material
                                                       provides answers to questions
                                                       such as “What exactly do you
                                                       need a current account for?”,
                                                       “What do I have to look out for
                                                                                                           The Sparkassen SchulService website is the
                                                       when I sign a mobile phone                          central information platform for teachers.
                                                       contract?” And “Why should you
                                                       invest money when you can buy
                                                       new sneakers at the same time?”.

                                                                                                           Neutrality is an important prerequi-
                                                                                                           site for this. All media and offers are
                                                                                                           free of advertising. Economic policy
                                                                                                           issues are deliberately taken up in a
                                                                                                           controversial manner. This has been
                                                                                                           officially recognized by various par-
                                                                                                           ties, including the UNESCO
                                                                                                           Commission.

                                                                                                           Materials to the School Subject WBS
                                                                                                           Since 2017/18 the school subject
                                                                                                           “Business/ Career and Study
                                                                                                           Orientation” (WBS) has been on the
                                                                                                           curriculum in Baden-Wuerttemberg.
                                                                                                           The savings banks support teachers
                                                                                                           in their preparation with materials
                                                                                                           that are tailored to the curriculum.
                                                                                                           This includes student notebooks
A world record has been attracting people to Ludwigsburg since 2015: Kreissparkasse Ludwigsburg
                                                                                                           and teacher information as well as
has built the world‘s largest piggy bank in front of its main branch – eight metres long and five metres
high. Inside, children and adults can learn about the history of saving on two levels.    Photo: Tobias   electronic media that can be used
Opel, Kreissparkasse Ludwigsburg                                                                           individually in lessons.

14
Planspiel Boerse
The Planspiel Boerse (stock market simulation game)
has been around since 1983. It offers schoolchildren,
students and trainees the opportunity to trade in
securities risk-free over a limited period of eleven
weeks. Not only the successful learn something,
but also those who have to accept losses.

All teams start with a fictitious sum of 50,000 euros.
In 2021 four schoolgirls from Mainhardt won first
place in Baden-Wuerttemberg in the overall depot
category. The team was looked after by Sparkasse
Schwaebisch Hall Crailsheim. The awarding of
the winners took place online due to the corona
pandemic.
                                                         Award ceremony 2020 of the stock market simulation game: The “Vacanza”
                                                         team from the Scheffel-Gymnasium, Bad Saeckingen won the overall depot
„The simulation game is a great beacon project
                                                         evaluation category. On the photo from the left: Teacher Werner Bodewein, the
for economic education,“ emphasized the                  managing director of the Stuttgart Stock Exchange, Dr. Katja Bodenhoefer-Alte,
Managing Director of the Stuttgart Stock Exchange,       Timo Jehle from Sparkasse Hochrhein, the students Nico Richter, Alexander
Dr. Katja Bodenhoefer-Alte, at the award ceremony.       Schwendemann, Kevin Merkel and Leonardo Romano, Bettina Amann from
                                                         Sparkasse Hochrhein, teacher Stefan Tritschler and Dr. Markus Vogtmann from
„Their success shows that it is possible to make         the Savings Banks Association of Baden-Wuerttemberg
good profits even in low interest rate times.“                                                                 Photo: Sascha Baumann

Deutscher Gruenderpreis fuer Schueler
The Deutscher Gruenderpreis fuer Schueler (German
Business Founder Award for pupils) is Germany‘s
largest business start-up planning game and is
offered by the Savings Banks Finance Group
together with ZDF, Stern magazine and Porsche.
The game phase lasts four months. Nine deman-
ding tasks have to be mastered in this time.
Among other things, the groups prepare a market
analysis and develop advertising and marketing
strategies. The business idea is not the focus,
but it serves to apply the abstract business plan
to a realistic product. All teams are supervised by
a teacher, a company sponsor and by the local
savings bank in accomplishing the tasks.

Despite the restrictions caused by the corona
pandemic, around 3,050 schoolchildren took               The German Business Founder Award for pupils is Germany‘s largest
part in the game in 2021 – hardly fewer than             business start-up planning game. In 2019 the „SiGeVo“ team from Esslingen
in previous years. The best team from Baden-             won first place in the national ranking – from left: Natani Risek, Leonie Weber,
                                                         Lara Aichele.                                            Photo: Klaus Knuffmann
Wuerttemberg came from the John F. Kennedy
School in Esslingen and is called „Energy2Go“.
The five team members presented their business
plan for a shoe sole that generates electricity
when you walk. The girls and boys were looked
after by the Kreissparkasse Esslingen-Nuertingen
when they worked out the financial plan.
„Energy2Go“ was also convincing nationwide.
The committed group secured 7th place out
of a total of 715 teams.

                                                                                                                                      15
Savings banks – good for Baden-Wuerttemberg

                                                    Savings banks –
                                                    good for Baden-Wuerttemberg
                                                    The primary task of the savings banks in Baden-Wuerttemberg is banking.
                                                    The purpose of the public savings banks is to give all residents of the
                                                    respective business area access to financial services – for example, to be
                                                    able to make transfers with a current account or to be able to keep savings
                                                    safely. The savings banks in Baden-Wuerttemberg also distinguish them-
                                                    selves in many other ways. They are secure employers, reliable taxpayers
                                                    and promote the common good. The sponsoring communities and districts
                                                    benefit from “their” savings bank in several ways.

                                                    Strong taxpayer
                                                    The savings banks in Baden-Wuerttemberg are among the largest business
                                                    taxpayers in the state. In the past few years, they have paid over 400 million
                                                    euros in income tax every year. In 2020 alone, this amounts to a total of
                                                    430 million euros. Thanks to the regional anchoring of the savings banks,
                                                    these taxes do not flow to Frankfurt or any other place in the world, but
                                                    directly benefit the municipalities and districts in Baden-Wuerttemberg.

                                                    Jobs and training positions
                                                    Around 31,000 people work in the 50 savings banks in Baden-Wuerttemberg.
                                                    There are also around 10,000 employees at LBBW, 1,000 at LBS Suedwest
                                                    in the office, 600 in the field and 5,000 at SparkassenVersicherung. In addition,
                                                                                                       around 2,000 employees
                                                                                                       work for Deutscher Spar-
                                                                                                       kassenverlag in Stuttgart-
                                                                                                       Vaihingen. The bottom line
                                                                                                       is that the Savings Banks
                                                                                                       Finance Group in Baden-
                                                                                                       Wuerttemberg is the emplo-
                                                                                                       yer of around 50,000 people.

     Ich bin kein                                                                                              A total of around 2,200

     Bankwesen.
                                                                                                               young people are currently
                                                                                                               being trained by the savings
                                                                                                               banks in Baden-Wuerttem-

     Sondern
                                                                                                               berg. With this training
                                                                                                               quota, the savings banks
                                                                                                               occupy a top position in the

     Menschenverbinderin.
                                                                                                               financial sector. In addition,
                                                                                                               there are the trainees of
                                                                                                               the association partners.
     Lara Maurer, Auszubildende zur Bankkauffrau                                                               For example, around
                                                                                                               300 trainees and students
                                                                                                               from the Cooperative State
The Kreissparkasse Boeblingen recruits new colleagues with innovative poster motifs. „I am not banking.“
is the campaign. The slogan is complemented by terms relating to the topics that are at the forefront of the   University work at LBBW.
savings banks – for example, being happy in your own property or thinking ahead when investing money.          SparkassenVersicherung
The campaign is part of an employer attractiveness project developed by Kreissparkasse Boeblingen with         employs 340 trainees and
 the support of the Sparkassenakademie and the Sparkassen Finanzportal. Lara Maurer is training to become
a bank clerk at Kreissparkasse Boeblingen. Photo: Sparkassen Finanzportal GmbH
                                                                                                               students. At LBS Suedwest,
                                                           Mehr als eine Bank.
                                                                      Photo: Sparkassen Finanzportal GmbH      the figure is 90.
                                                            Mehr als ein Job.
16                                                          Steig ein und entdecke, was du
                                                            bei uns noch sein kannst.
                                                            Jetzt online bewerben.
Savings banks –
active for society
The savings banks in Baden-Wuerttemberg – just like the affilia-
ted companies LBBW, SV and LBS – combine economic success
with social responsibility. They are committed to the common
good and take an active role in economic, social and cultural de-
velopment in their regions. They promote art and culture, educa-
tion, sports, environmental protection and social projects. With
their diverse social commitment, the savings banks increase the
quality of life and make a significant contribution to the quality
of the location in Baden-Wuerttemberg.

The major state exhibitions are among the outstanding projects       Sparkasse Bodensee is committed to the State
in the field of art and culture. The Savings Banks Finance Group     Horticultural Show together with the Savings Banks
                                                                     Finance Group of Baden-Wuerttemberg. The savings
supports many of these important exhibitions with considerable
                                                                     bank is the name sponsor of the stage that was built
amounts – often as the main sponsor. The savings banks are           for the garden show in Lake Constance. In our photo
also an important sponsor of the federal horticultural shows         from left : Rainer Schoellhorn, Regional Director Private
and the home days in Baden-Wuerttemberg. With a funding              Clients, Corporate Client Advisor Rainhard Haas from
                                                                     Sparkasse Bodensee, the Lord Mayor of Ueberlingen,
amount of half a million euros nationwide, the music compe-          Jan Zeitler, the Chairman of the Board of Directors of
tition „Jugend musiziert“ is one of the outstanding sponsor-         Sparkasse Bodensee, Lothar Mayer, as well as the Mana-
ship commitments of the savings banks. Many savings banks            ging Director of the State Garden Show, Roland Leitner.
                                                                                                  Photo: Sparkasse Bodensee
promote regional preliminary rounds, support the state com-
petition and offer young prize winners a stage, for example
at events and prize winners‘ concerts.

In the area of sport, the savings banks primarily promote
popular sport – but top-level sport is also taken into account.
The elite schools of sport, which are represented at seven
locations in Baden-Wuerttemberg, are a permanent partner.

Every year, the Wuerttembergische Sportjugend and the
savings banks honour youth coaches, youth leaders and club
staff with the „Role Models of the Year“ award in recognition
of exemplary voluntary commitment. This award makes it
clear that voluntary work is by no means a matter of course,         One of the highlights of the State Horticultural Show are the
but deserves high recognition.                                       floating gardens. They can be viewed via a wooden walkway
                                                                     that protrudes almost 30 meters into the lake. The round
                                                                     islands float on pontoons.       Photo: DREISEITLconsulting
The Cultural Landscape Award, which the savings banks
award together with the Swabian Heimatbund, pursues a
similar idea. Anyone who has rendered outstanding services
to the preservation of meadow orchards, juniper heaths,
dry stone walls or small monuments in the country can
receive a prize. The Cultural Landscape Award is endowed
with a total of 11,000 euros.

All in all, the savings banks provide over 50 million euros
each year for social commitment. To ensure that this support
is sustainable, there are 99 savings bank foundations in
Baden-Wuerttemberg, which reliably support many initiatives
with their distributions.

                                                                                                                               17
Savings banks – an active commitment to society

                                  The Reichenau regional savings bank has been recognized by the Ministry of the Interior
                                  as a volunteer-friendly employer. Chairman of the Board Guenter Weber and his pre-
                                  decessor Johann Roth (centre, 6th and 5th from left) together with Reichenau‘s mayor
                                  Dr. Wolfgang Zoll (3rd from right) and fire brigade commander Andreas Schlegel (far left)
                                  as well as the employees of Bezirkssparkasse Reichenau who volunteer their services to
                                  the fire brigade: Sebastian Boehler, Alexander Peters, Andreas Brunnemann, Sven
                                  Leonards and Markus Schlegel (from left).            Photo: Daniel Korn, Bezirkssparkasse
                                  Reichenau

The Mensch Foundation of Sparkasse Zollernalb donated 10,000 euros to the DOMIZIEL social department store in Balingen in the
middle of the first corona lockdown. The donation cheque was handed over by the two members of the foundation‘s Board of Directors,
Martin Schaefer (left) and Christian Berggold (2nd from left), to the board members of the social department store, Nathalie Hahn and
Peter Blechmann. The motto of the DOMIZIEL social department store is „Good things from good hands“. Six employees and more than
25 volunteers collect well-preserved furniture and household goods. The items are passed on at favourable prices to demonstrably
needy people in the entire Zollernalbkreis district. This is also a contribution to sustainability.                 Photo: Mandy Pache
In May, Kreissparkasse Biberach
                                                                                                             donated twelve automated external
                                                                                                             defibrillators worth 16,000 euros to
                                                                                                             the Biberach district association of
                                                                                                             the German Red Cross (DRK) from the
                                                                                                             proceeds of its customers‘ PS lots.
                                                                                                             Present at the handover were (from
                                                                                                             left): Michael Mutschler, Managing
                                                                                                             Director of the Rescue Service, the
                                                                                                             honorary President of the DRK
                                                                                                             District Association, Peter Schneider,
                                                                                                             District Administrator Dr. Heiko
                                                                                                             Schmid, the Chairman of the Board
                                                                                                             of the Kreissparkasse Biberach,
                                                                                                             Martin Buecher, Peggy Schirmer-
                                                                                                             Schmid, DRK District Director and State
                                                                                                             Director, and Peter Haug, Managing
                                                                                                             Director of Red Cross Work.
                                                                                                                      Photo: Kreissparkasse Biberach

The school field of the Carl-Orff-Schule in Sinsheim is one of the projects supported by the Savings Banks Finance Group of Baden-Wuerttemberg in
the educational programme „GemueseAckerdemie“. At the kick-off, Norbert Grießhaber (second from right), Chairman of the Board of Sparkasse
Kraichgau, accepted the funding certificate from Sacha Huebner (right), Regional Manager South-West of Ackerdemia e.V., on behalf of the Savings
Banks Finance Group of Baden-Wuerttemberg. The deputy headmistress of the Carl Orff School, Jana Bernhard (left), explained the concept of the
school together with the regional coordinator of Ackerdemia e.V., Stefanie-Michaela Andermann (second from left). Photo: Sparkasse Kraichgau

The Savings Banks Finance Group supports numerous
sporting events. For example, the Einstein Marathon –                                   The parents‘ taxi stays in the garage: In the „SpoSpiTo –
presented by Sparkasse Ulm.                                                             Bewegungspass“ project, children were called upon in the
                                                                                        summer of 2021 to make their way to school on foot, by
                                                                                        scooter or bicycle. Those who made it 20 times received a
                                                                                        certificate. In addition, bicycles, scooters and backpacks were
                                                                                        raffled off. The Savings Banks Finance Group sponsored the
                                                                                        campaign, in which 89 primary schools with around 13,000
                                                                                        pupils took part in Baden-Wuerttemberg. Foto: Monkey
                                                                                        Business Images/Shutterstock.com/SpoSpiTo
The Association of Savings Banks of Baden-Wuerttemberg

                                                   The Savings Banks Association –
                                                   tasks and activities
                                                   The Savings Banks Association of Baden-Wuerttemberg is one of twelve
                                                   regional savings banks associations in Germany. As the trade association of
                                                   the Savings Banks Finance Group in Baden-Wuerttemberg, it is the
                                                   central service provider for its 50 member savings banks and the affiliated
                                                   companies Landesbank Baden-Wuerttemberg (LBBW), Landesbausparkasse
                                                   Suedwest (LBS) and SV SparkassenVersicherung.

                                                   The tasks of the Savings Banks Association are manifold:
                                                   • It represents the interests of its member institutions
                                                      and strengthens their position in competition within
                                                      the banking industry.
                                                   • It supports and advises the member institutions in their orientation
Prominent guests at the Sparkassenakademie:           towards changing legal, business and economic conditions.
In April 2017 the then Bundesbank board mem-       • It initiates and steers the development of new products
ber Dr. Andreas Dombret (left) and today‘s            and concepts for the member institutions.
Bundesbank board member Burkhard Balz
(center). The conference was moderated by
                                                   • In the Sparkassenakademie, it offers the employees of the
association managing director Dr. Joachim             Savings Banks Finance Group a comprehensive range of training
Herrmann.                    Photo: Ines Rudel       and further education measures geared towards practical needs.
                                                   • The audit office of the Savings Banks Association is the statutory
                                                      auditor of the savings banks in Baden-Wuerttemberg and also
                                                      conducts other business and regulatory audits of the savings
Expert discussion in Berlin: At the end of June       banks and their subsidiaries.
2017, a delegation from the Savings Banks
Association of Baden-Wuerttemberg met with
the then Federal Minister of Finance and now
                                                   The savings banks have always combined economic success with
President of the German Bundestag, Dr.             social commitment and responsibility. They are committed to the
Wolfgang Schaeuble, as well as other members       common good and promote it in the areas of art, culture and sport.
of the Bundestag, including Andreas Jung,
                                                   The Savings Banks Association takes an active and leading role on
Deputy Chairman of the CDU parliamentary
group in the German Bundestag.                     behalf of its member institutions. It organizes the competitions
                            Photo : Julia Nowak   „Jugend musiziert“ and „Vorbild sein“.

20
Sparkassenverband Baden-Wuerttemberg – organization chart (July 2021)

  department directly linked
  to the President
  AD     Michael Oswald
                                                                President
  Stv.   Juergen Schmid
  Medien Stephan Schorn                                     Peter Schneider 1)

                                                                  Association Director
                                                                 Dr. Joachim Herrmann

 General policy, legal service,                                                      Marketing, business
    human resources and                     Sparkassenakademie
                                                                                 management and controlling           Auditing agency (R 4)
     administration (R 1)              (savings banks academy) (R2)
                                                                                              (R3)                    WP / StB Thomas Witt
                                             Dir. Frank Metzner
   Stv. VGF Dr. Harry Streib                                                      Dir. Dr. Markus Vogtmann

      General policy and                   Specialists and                           Business                         Quality control, IT and risk
      investments (A 11)                   managers (A 21)                           consultancy (A 31)               management (A 41)
      AD Klaus-Dieter Hepp                 AD Renate Goettert                        AD     Juergen Knopf             AD WP Susanne Pejak
      Stv. Jochen Bartmann                 Stv. Britt Richter                        Stv.   Marc Harras
                                                                                                                      Reporting, supervisory law
      Legal issues (A 12)                                                                                             and organization (A 42)
                                           Junior staff (A 22)                       Sales and marketing (A32)
      AD Marc Petersmeier                                                                                             AD Juergen L. Schmid
                                           AD     Frank Pflueger                     AD     Dr. Ulrike Mueller
      Stv. Steffen Ebinger                 Stv.   Martin Bauer                       Stv.   Karin Geiger
                                                                                     Stv.   Martin Loeffler           Tax consultancy (A 43)
      Human resources,                     Consulting (A 23)                                                          AD	WP / StB
      organization and finance (A13)       AD     Dr. Andreas Diemand                Controlling (A 33)                     Dr. Ralph-Erich Schmidt
      AD André Kremser                     Stv.   Udo Patzwaldt                      AD     Dr. Frank Ihring
      Stv. Herbert Schlegel                                                          Stv.   Volkmar Pohl              Field auditing service
                                                                                                                      Bereichsleiter / in
      1) Hauptamtlicher                   Information technology                    Business management (A 34)       WP / StB Beate Dierolf
          Stellvertreter :                 and internal services (A 24)              AD     Andreas Schneider         WP / StB Thomas Mack
          VGF Dr. Herrmann                 AD     Marcus Arnold                      Stv.   Claus-Peter Roleff        WP Peter Ohnimus
                                           Stv.   Kai Ernst Knackstedt                                                WP / StB Peter Petersen

 VGF = Verbandsgeschaeftsfuehrer, AD = Abteilungsdirektor / in, WP = Wirtschaftspruefer / in, StB = Steuerberater / in

In addition, it awards the Baden-Wuerttemberg Start-up Prize once a year,
organises the Municipal Forum and many other events. The Savings Banks
Association employs around 330 people – most of them are banking
specialists. Over 80 of them work in the field audit service.

    The Sparkassenakademie
    (savings banks academy)
    ­offers:

    • 20 training rooms

    • 148 residential studios

    • 45 daycare spaces

    • conference rooms for up to
       250 people

    • conference hall for up to
       600 people

    • own kitchen,
       2 restaurants
                                                               The Sparkassenakademie at Pariser Platz in Stuttgart was inaugurated in 2014.         Photo: Horst Rudel

                                                                                                                                                                     21
Activities of the association

                                                 Activities of the
                                                 Savings Banks Association
                                                 The Savings Banks Association of Baden-Wuerttemberg not only bundles
                                                 the interests of the 50 savings banks and the affiliated companies, it also
                                                 organizes several central events that are important for the public visibility
                                                 of the Savings Banks Finance Group.

                                                 Central events
                                                 The largest event of the Savings Banks Finance Group is the Baden-
                                                 Wuerttembergischer Sparkassentag (Baden-Wuerttemberg Savings
                                                 Banks Day), which takes place every three years. In each case, around
                                                 1,200 visitors meet for an afternoon of thematic expert lectures. In 2012,
                                                 the Savings Banks Day took place under the motto „Europe. No trust
                                                 without stability“ in Mannheim; in 2015 in Stuttgart under the motto
                                                 „Freedom and responsibility“. In 2018, the Savings Banks Finance Group
                                                 met in Offenburg. The event was entitled „The Future of Europe – Shaping
                                                 Change, Gaining Trust“. In 2021, the Savings Banks Day will take place in
                                                 Ulm under the motto „Taking responsibility in a world of upheaval“.

                                                 In addition to the Savings Banks Days and special expert forums –
                                                 such as the Trade and Municipal Forum – the Savings Bank Association
Baden-Wuerttembergischer Sparkassentag           regularly invites participants to financial policy Q&A sessions.
(Baden-Wuerttemberg Savings Banks Day)
2018 under the motto “The Future of Europe”
                                                 For example, in 2019 together with the Europa-Zentrum Baden-
(from left): The chairman of the association     Wuerttemberg for a discussion evening in the run-up to the European
assembly, Mayor Wolfgang Dietz, historian        elections. For World Savings Day 2017 the association and the Baden-
Prof. Christopher Clark, the president of the
World Institute of Savings Banks, Heinrich
                                                 Wuerttemberg Association of Cooperatives organized a symposium
Haasis, Baden Wuerttemberg’s Sparkassen          on monetary policy of the European Central Bank with the title
President Peter Schneider, moderator Claudia     “Saving must be worthwhile again!”
Kleinert, Prime Minister Winfried Kretschmann,
Offenburg’s Mayor Edith Schreiner, DSGV
President Helmut Schleweis and economist         In view of the increasing regulation by the European Union and
Prof. Volker Wieland                             the European Central Bank, the Savings Banks Association of Baden-
                                                                                           Wuerttemberg, together with
                                                                                           the Association of Skilled Crafts,
                                                                                           the Association of Chambers of
                                                                                           Industry and Commerce and the
                                                                                           Baden-Wuerttemberg Association
                                                                                           of Cooperatives, presented a paper
                                                                                           in July 2016 showing the effects
                                                                                           of regulation on the economy.
                                                                                           Specifically, the four associations
                                                                                           call for regulation with more sense
                                                                                           of proportion and more understan-
                                                                                           ding for the needs of small and
                                                                                           medium-sized enterprises. Since
                                                                                           2017, the four associations have
                                                                                           discussed the demand in annual
                                                                                           talks in Brussels with MEPs and
                                                                                           representatives of the EU
                                                                                           Commission and received
                                                                                           much encouragement.

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Gruenderpreis (Founders Prize)                                                 The winners of the Gruenderpreis (Founder’s
                                                                               Prize) 2019 with Minister of Economic Affairs
The savings banks in Baden-Wuerttemberg support
                                                                               Dr. Nicole Hoffmeister-Kraut, Savings Bank
around 2,000 start-ups every year. Together with the state,                    President Peter Schneider and the members
they are among the most important sponsors of young companies.                 of the executive boards of the savings banks
The Baden-Wuerttemberg Founders‘ Prize, which has been                         in whose business areas the prize winners are
                                                                               based.
around for over 20 years, offers a platform for promising start-ups.
Every year, five young companies are awarded prize money totaling              All photos:
25,000 euros in the “business start-up” category. In addition,                 Wolfgang List, www.perfectfotos.com

a successful entrepreneur is being honored for his life‘s work –
in 2020 it was Klaus Koelle, who successfully expanded the family
company Pflanzen-Koelle between 1984 and 2006. In 2021
Dr.-Ing. Hans Jochem Steim from Hugo Kern and Liebers GmbH
in Schramberg received the award.

Kommunalforum
(Municipal Forum)
Central questions on current socio-
political issues are the focus of the
Municipal Forum, which takes place
regularly in October in Baden-Baden.
For more than 20 years, the event has
been a fixture in the calendars of the
counties, cities and municipalities
in the state. Around 500 municipal
decision-makers come to the Con-
gress Center in Baden-Baden every
year. In 2021, the motto of the confe-
rence is „Sustainable Municipality –
Responsibility for tomorrow“.
Speakers include climate researcher
Prof. Dr. Markus Rex, sociologist
Prof. Dr. Harald Welzer, Chairman of the Board of SV SparkassenVersicherung,   The Kommunalforum (Municipal Forum)
                                                                               will take place in the Kongresshaus in
Dr. Andreas Jahn, and Dr. Sven Killinger, CEO of the high-tech start-up        Baden-Baden.
Greenventory. Other speakers include the Chairman of the Association
Assembly of the Savings Banks Association of Baden-Wuerttemberg, Lord
Mayor Wolfgang Dietz, Lord Mayor Margot Mergen from Baden-Baden, Lord
Mayor Uli Burchardt from Constance, Mayor Michael Benitz from Staufen im
Breisgau and Uwe Burkert, General Manager of Kreissparkasse Waiblingen.

                                                                                                                           23
German Sparkassenstiftung for International Cooperation

                                                  Savings Banks Finance Group
                                                  supports finance academy in Burundi

Good cooperation – also when it comes
to cooperation for Burundi: Heinrich Haasis,
Chairman of the Board of Sparkassenstiftung,
and Peter Schneider, President of the Savings
Banks Association of
Baden-Wuerttemberg.
                   Photo : Franziska Kraufmann

                                                  Burundi is located in East Africa, has around ten million inhabitants and
                                                  has been an official partner country of Baden-Wuerttemberg since 2014.
                                                  It is one of the poorest countries in the world. Like its neighboring
                                                  country Rwanda, it was shaken by a civil war and has been marked
                                                  by unrest since then.

                                                  Together with the Burundian microfinance association “Réseau des
                                                  Institutions de Microfinance au Burundi” (RIM) and the German
                                                  Sparkassenstiftung for International Cooperation, the Savings Banks
                                                  Association of Baden-Wuerttemberg supports the establishment of a
                                                  training academy for microfinance employees – a successful model that
                                                  has also been implemented in neighboring Rwanda (with the help of the
                                                  Savings Banks Association Rhineland-Palatinate).

                                                  As part of the cooperation, the Savings Banks Association of Baden-
                                                  Wuerttemberg finances a staff member in Burundi who coordinates the
                                                  project on site. The association also bears the costs for two experts, who
                                                  mostly volunteer and contribute their annual vacation in several project
                                                  assignments on site to provide their knowledge in the areas of project
                                                  management, marketing and financial education.

                                                  Despite the difficult political situation in Burundi, a good 50 microfinance
                                                  institutions have been set up in the country, whose umbrella organization
                                                  is the RIM association. These institutes now have their own educational
                                                  academy. “Here our employees can learn what they need to advise their

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A business simulation game from the
                                                                              Sparkassenstiftung is used to train trainers.
                                                                              With it, farmers are to be trained in matters of
                                                                              economics. A particular challenge is bridging
                                                                              the long periods between harvest receipts. 
                                                                                                          Photos: Tobias Peylo

customers,” explains Bernard Kinyata, manager of the microfinance insti-      A report on Prof. Dr. Tobias Peylo‘s trip to
                                                                              Burundi is published on the YouTube channel
tute RececaInkingi and chairman of the microfinance association‘s super-      of the Savings Banks Association of Baden-
visory board. “Before, we often had the problem that our own employees        Wuerttemberg: www.youtube.de/svbwdeu
were too poorly trained to really help the micro-entrepreneurs. Thanks to
                                                                              The channel also features a magazine pro-
the cooperation with the Sparkassenstiftung, that has now changed.“
                                                                              gramme by the TV station bw family.tv on
                                                                              the establishment of the finance academy
The German Sparkassenstiftung for International Cooperation works             in Burundi.
around the world to develop and professionalize a stable financial system
that – just like the savings banks in Germany – is there for everyone and
not only benefits the upper class. The women and men who struggle with
heart and soul and great courage in the smallest companies for a livelihood
for themselves and their families are not dependent on gifts – but they
do need fair conditions and access to simple, understandable and honest
financial services.
                                                                              The microfinance academy in Burundi. Despite
This principle of „helping people to help themselves“ is a central founding   the short period of its existence, it is well on
                                                                              the way to economic independence – thanks to
idea of the savings banks, which is why the Savings Banks Finance Group of
                                                                              the high level of commitment of the employees
Baden-Wuerttemberg has been supporting the education project in Baden-        on site and the support of the Savings Banks
Wuerttemberg‘s partner country Burundi with great commitment and dedi-        Finance Group of Baden-Wuerttemberg.
cation since 2014. After four years, the
microfinance association RIM was able
to transform the concept of the microfi-
nance academy from a dream to a reality
with the support of the Sparkassen-
stiftung and the experts sent and finan-
ced by the SVBW, despite the most
difficult framework conditions. Today,
training courses take place that not only
convey important financial knowledge,
but even cover their costs – an essential
prerequisite for economic sustainability.
The academy cannot yet carry itself
completely without help, but it is well
on the way to achieving it. The SVBW
will continue to support them in this.

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