INTERNATIONAL STRATEGY 2022-2025 - GREATER MANCHESTER
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GREATER MANCHESTER INTERNATIONAL STRATEGY 2022-2025 SUMMARY
Introduction Despite an increasingly complex These uncertain times present the city-
national and international landscape, region with an opportunity to reflect on our
In 2017, Greater Manchester Greater Manchester has seen significant experience and performance in recent years
Combined Authority and the economic growth in recent years, with and look to identify new opportunities.
Greater Manchester Local internationalisation and our growing
Enterprise Partnership published reputation as global city-region having Greater Manchester has been shaped by
a three-year internationalisation been a catalyst for much of this activity. generations of residents from all parts
strategy outlining a long-term Our strong asset base, understanding of the globe. We are a city-region built on
ambition to become a Top global of our sector strengths, clear strategy a fusion of cultures, talent and creativity.
City-region and playing a critical frameworks and a more coordinated and
role in delivering the ambitions of sophisticated approach to delivering The Manchester brand is recognised globally
the Greater Manchester Strategy. activity has led to strong performance thanks to our world-famous football clubs,
across our international priority areas. our iconic music scene and international
The strategy set out a series of institutions such as the Manchester
international objectives against The world is rapidly changing. Climate International Festival.
which to measure our success change requires us to look after our planet
including our attractiveness to better and rethink how we do things. We are proud of Greater Manchester’s
global audiences as a place to The pandemic has had a severe impact long history of international appeal and
invest, visit and study, increasing on key sectors whilst shaking up supply success and want to continue building on its
chains and accelerating the adoption of reputation, drawing in talent and investment
exports, securing further direct
digital technology. Brexit has changed our and ensuring our strong sporting and cultural
connectivity and developing new
relationship with one of our largest markets offer continues to draw in visitors from
partnerships overseas. During
and renewed focus on engagement with around the world.
this three-year period, we saw an others. And instability in eastern Europe
increase in international students; has served as a reminder of the importance
tourist volume and value; and of international relations.
foreign direct investment; and
in addition secured further
long-haul connectivity to
Manchester Airport.
A refresh of this strategy was due
in 2020 but was delayed due to
the pandemic. Instead a one-year
roll over International Strategy
was agreed, published in-line with
the Living with COVID Resilience
plan in October 2020.
Context
Aims wider strategy portfolio including the
Greater Manchester Strategy and Local
The overarching aims of the Greater Industrial Strategy.
Manchester International Strategy are to:
• Address the most immediate Greater Manchester’s international
international challenges facing our framework recognises the interconnectivity
city-region following the pandemic and and mutual dependence between our
ensure we continue to respond to any international priorities. To illustrate this,
emerging opportunities and challenges priorities have been grouped under two
following the UK’s formal departure different categories – Core Priorities
from the EU. and Enablers.
• Outline our international ambitions,
priorities and markets under a single
framework and collective narrative,
highlighting the inter-connectivity of
all our priorities and their links to Greater
Manchester’s wider strategy portfolio,
ensuring our international delivery is
greater than the sum of its parts.
• Highlight Greater Manchester’s areas
of global competitiveness, identifying
clear areas where Greater Manchester
can play a transformational role in
supporting the UK government to
deliver on Global Britain.
• Emphasise the transformational
benefits of internationalisation,
highlighting the ways in which it can
deliver on the Greater Manchester Core Priorities are the central blocks
Strategy vision of a greener, fairer and of internationalisation, adding economic
more prosperous Greater Manchester, value to the region, driving growth and
bringing benefits to all of our residents. creating jobs. Enablers help drive and
deliver our Core Priorities, help us connect
Strategic framework us with the world, learn from others,
share our way of working and tell Greater
The International Strategy supports
Manchester’s story well.
the delivery of Greater Manchester’s
Vision of innovation with world-leading
strengths in Digital/Cyber, Health
To be a leading city-region in the UK Innovation, Advanced Materials and
and globally and an international Manufacturing, and Clean Growth
influencer in green and digital. Technology, driving investment in
these sectors and improving our
Supporting Greater Manchester to ability to turn research into solutions
become a place where everyone can that are shared with the world.
live a good life, growing up, getting on
and growing old in a greener, fairer Work with partners across the world
and more prosperous city-region. to achieve our carbon neutrality by
2038, helping to accelerate the UK’s
and global transition to net zero by
Shared ambitions sharing our expertise, learning from
Raise the profile of Greater others, and working with the world’s Wacky lady
Manchester as a welcoming, vibrant most innovative companies.
and diverse city-region with a strong
cultural, sport and place offer, Delivered by
continuing the work to make our city-
region a great place to visit, invest We will work with our delivery partners
and study. and wider stakeholder ecosystem
at home and overseas to deliver on
Work with partners nationally and our economic priorities and raise
internationally to leverage the our profile internationally. Partners
benefits of internationalisation include the GM local authorities,
and deliver on our economic vision the Growth Company including
by increasing trade, attracting MIDAS, Marketing Manchester and
foreign direct investment, and the Business Growth Hub, Greater
fostering cross-border international Manchester Chamber of Commerce,
partnerships to support the creation The Department for International
of better jobs and good employment Trade, The Foreign Commonwealth
to build a more prosperous, fairer and and Development Office, The British
globally competitive city-region. Council, Manchester Airport, our
Universities, the British Council,
Position Greater Manchester Foreign Diplomatic Missions, and
at the heart of the UK’s global many others.
competitiveness and forefrontCore Priorities
In 2019 Greater Manchester exported Innovation has always been at the heart of Greater
£6.6bn worth of goods and £8.8bn work Manchester, with the city-region boasting an
of services, equating to approximately impressive history of “world firsts” and today
18% of our total GDP. recognised as the UK’s Top Digital Tech City .
TRADE
Nationally our export performance is RESEARCH Our ambition is for Greater Manchester to be recognised
below average (18% of GDP – UK average AND as an international leader in research and innovation,
is 30%). Growth in exports is central to INNOVATION with strengths in Digital/Cyber, Health Innovation,
improving productivity and ensuring Advanced Materials and Manufacturing and Low Carbon,
the benefits of internationalisation a place where the economic benefits of innovation are
are felt across the city-region. Greater felt across the conurbation and our ideas are turned
Manchester aims to increase our goods into solutions that are shared with the world, helping to
and service exporters, working closely address some of society’s greatest global challenges.
with DIT and other local stakeholders
such as The Growth Company, Greater
Manchester Chamber of Commerce, In 2019, tourism contributed £9bn to Greater
business organisations and academic Manchester’s economy, sustaining over 101,000 jobs.
institutions. Conferences alone contributed a spend of £862m.
VISITOR Our ambition is for Greater Manchester to be a world
ECONOMY class visitor hub for business and leisure tourism,
Foreign owned companies are
(BUSINESS continuing to sustainably increase the value and volume
worth a total of £37billion to Greater
AND LEISURE) of visitors to the city-region and ensuring that the
Manchester’s economy, employing
economic impact and benefits of tourism are felt across
approximately 172,000 people.
the whole of Greater Manchester.
INVESTMENT Greater Manchester aims to continue
(FDI & FCI) attracting the most innovative and
ambitious investors from around Greater Manchester has the largest international
the world, creating high value job student population outside of London with over 21,000
opportunities for our residents, enabling international students from more than 160
us to deliver our economic vision. We will different countries.
do this by promoting our sector offering, Our ambition is to increase the number of international
working closely with Department for students in Greater Manchester at our universities,
International Trade, the new Office for whilst ensuring we continue to expand the diversity of
INTERNATIONAL
Investment, as well as key intermediaries our international student base.
STUDENTS
across the public and private sector.Enabling priorities
Physical connectivity via Manchester Airport Greater Manchester is recognised as
is a key for delivering our core international a key diplomatic hub in the north of
priorities. The pandemic has had a devastating England, hosting a total of 15 foreign
impact on long-haul connectivity and we diplomatic missions and has strategic
must work with Manchester Airport to re- partnerships with city-regions in Europe,
instate these lost routes. We recognise the China, South Asia, Japan, and the USA.
CITY-REGION
CONNECTIVITY significant net zero challenge facing the DIPLOMACY
aviation industry and are committed to City-region Diplomacy is a powerful
working closely with Manchester Airport enabler for our International Strategy,
as they work towards full net-zero facilitating engagement on the global
operations by 2038. stage on agendas that are important to
us, strengthening links with other global
Digital connectivity has diminished cities and supporting the delivery of our
geographical borders, enabling us to core international ambitions. Our aim
collaborate more innovatively and effectively is to further strengthen and develop
with international partners. We will continue these relationships to deliver on our
to increase our online international activity to international priorities and wider
drive our core priorities and amplify our voice policy ambitions.
on key policy areas.
Greater Manchester has successfully
continued to communicate its story to the
world, making strides to increase its rankings
in a range of global indices. We regularly
outrank large competitor regions, joining
MARKETING capital cities in global indices.
AND
PERCEPTION We will continue to invest in our international
marketing campaigns and branding, ensuring
we deliver on our ambition to remain a globally
recognised and competitive international
city-region.
Visit: greatermanchester-ca.gov.uk/what-we-do/internationalYou can also read
