INTER COLLEGIATE BUSINESS COMPETITION - #RISETOTHECHALLENGE 2020 / 2021 - INFORMATION - Inter ...
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INTER
COLLEGIATE
BUSINESS
COMPETITION
#RISETOTHECHALLENGE
2020 / 2021
INFORMATION
PACKAGE
ACKNOWLEDGEMENT
OF TERRITORY
Queen’s University is situated on traditional
Anishinaabe and Haudenosaunee Territory. To
acknowledge this traditional territory is to recognize its
longer history, one predating the establishment of the
earliest European colonies. It is also to acknowledge
this territory’s significance for the Indigenous peoples
who lived, and continue to live, upon it – people whose
practices and spiritualities were tied to the land and
continue to develop in relationship to the territory and
its other inhabitants today. The Kingston Indigenous
community continues to reflect the area’s Anishinaabe
and Haudenosaunee roots. There is also a significant
Métis community and there are First Peoples from
other Nations across Turtle Island present here today.
I.C.B.C. 2021 INFORMATION PACKAGE 2
TABLE OF CONTENTS
WELCOME
A MESSAGE FROM THE I.C.B.C. CO-CHAIRS 4
A MESSAGE FROM THE UNIVERSITY LIAISON 5
ABOUT I.C.B.C.
I.C.B.C. VALUE 6
THE COMPETITIVE EVENTS 7
COMPETITION STRUCTURE 9
KEY DATES & REGISTRATION 11
CONTACT INFORMATION 12
I.C.B.C. 2021 INFORMATION PACKAGE 3
A MESSAGE FROM THE
I.C.B.C. CO-CHAIRS
Dear esteemed colleagues,
Welcome to the 2021 Inter-Collegiate Business Competition (I.C.B.C.)! On behalf of
our Executive Team, we would like to extend a warm welcome to you all for our 43rd
year of competition. For years, I.C.B.C. has hosted Canada’s oldest, largest and most
prestigious undergraduate business competition at the Smith School of Business,
Queen’s University. Despite the challenges we are all facing this year in light of the
COVID-19 pandemic, our mission is to connect future business leaders from across the
world and equip them with case experience, business acumen and industry outlook.
Students will first compete in a virtual Preliminary Round before qualifying for the
Final Weekend. This year, we recognize the challenges that are before us due to
the COVID-19 pandemic. The safety of our community has been our utmost priority
during this pandemic and, as such, we have made the decision to postpone final
decisions regarding the nature of the final round until November, at the latest. Our
team is working tirelessly to redefine I.C.B.C. given these circumstances, to provide a
seamless experience for all stakeholders. We will continue to monitor guidelines set
in place by the health authorities to keep all of our stakeholders safe and healthy. We
look forward to updating you with more information as the year progresses and as we
continue to make plans for Final Weekend 2021.
This information package is designed to provide you with everything you need to
acquaint yourself with the 2021 I.C.B.C! Any additional updates and information will
be released by our University Liaison, Conor Macfarlane, prior to the competition.
In closing, we could not be more excited to serve as the Co-Chairpersons for the 2021
I.C.B.C.! Despite the challenges presented by COVID-19, our team has witnessed a
surge of excitement in preparation for our event. It is our greatest hope to share
this excitement with you all this coming year. Until then, stay safe and let’s all
#RisetotheChallenge!
Best,
JESSICA RYU & SARAH ELLMANN
CO-CHAIRPERSONS
2021 INTER-COLLEGIATE BUSINESS COMPETITION
I.C.B.C. 2021 INFORMATION PACKAGE 4
A MESSAGE FROM THE
UNIVERSITY LIAISON
Hello all,
I hope that you are well in these trying times! On behalf of our Executive Team, I would like to
formally welcome your school to the 2021 edition of the Inter-Collegiate Business Competition.
Our team is thrilled and honored to have your school join us in our 43rd year of competition,
as we hope to strengthen and enrich the experience for all competitors during these difficult
times.
Details regarding I.C.B.C.’s response to COVID-19 can be found throughout this package and
on our social media platforms. Should you have any further inquiries regarding COVID-19, rest
assured knowing that I would be more than happy to assist you and your students.
This year, the I.C.B.C. Preliminary Round is sure to be as challenging as ever, with top-notch
cases that reflect the unprecedented and complex global environment. The Preliminary Round
will happen from October 6th to 23rd, 2020, with winners of each stream being announced on
November 13th. Please note that all submissions are due by October 23rd, before 11:59PM EST.
The information enclosed in this package is designed to serve as an introduction and guide to
the upcoming Preliminary Round. I highly encourage you to read through this information pack-
age in its entirety as there are several important updates regarding the COVID-19 pandemic.
As this year’s University Liaison, it is my role to facilitate your experience and enjoyment
throughout our competition! As such, please feel free to reach out to me for assistance as I
would be more than happy to help! From myself and the rest of the Executive Team, we hope
that you stay safe and healthy as you prepare for the competition!
Best Regards,
Conor Macfarlane
University Liaison, I.C.B.C. 2021
universityliaison@icbcqueens.com
I.C.B.C. 2021 INFORMATION PACKAGE 5I.C.B.C. VALUE
The Inter-Collegiate Business Competition (I.C.B.C.) is a student-run
organization within the Smith School of Business at Queen’s University.
For 43 years, I.C.B.C. has been charged with running the school’s official
undergraduate case competitions and serves to educate and challenge the
leaders of tomorrow.
Through the spirit of competition, I.C.B.C. hopes to instill a sense of comradery
and pride, and to prepare students for the ever-changing business climate that
awaits them after graduation. With eight competition streams - Accounting,
Business Policy, Debate, Ethics, Finance, Human Resources, Marketing, and
Management Information Systems - I.C.B.C. provides a unique and challenging
case experience for students entering any industry.
In these uncertain times, competitions like I.C.B.C. become increasingly
important. Regardless of whether we will be competing in-person or virtually
for Final Weekend 2021, the unwavering mission of this event has always
been to bring students together - and this year is no different. With the future
unknown, the world will need strong, intelligent, and outspoken leaders to
guide it.
KEY CHANGES
Given the current global circumstances, the world of business
competition is evolving. In response to these developments, I.C.B.C.
has decided to make modifications to certain rules for this year.
1. In fairness to competing teams, there will be no international
invitational.
2. We also realize that some events may require rule changes for
Final Weekend. Any changes to rules will be clearly communicated as
they occur, and a consolidated list of updated rules will be released
prior to Final Weekend.
3. Due to the potential of a virtual Final Weekend 2021, we are
looking into the best way to host the debate which may result in
modifications of the debate style. We will continue to update you as
we know more.
I.C.B.C. 2021 INFORMATION PACKAGE 6THE COMPETITIVE EVENTS
All eight competitive events include cases that are written by industry professionals and pertain to
industry-specific issues. Please find below a brief description for each competitive event.
ACCOUNTING MARKETING
• Introduced in 1983 • Introduced in 1986
• Involves both financial and • Competitors must address
management accounting marketing issues in various
knowledge and practices topics, such as advertising,
marketing strategy, and products
development
HUMAN MANAGEMENT OF
RESOURCES INFORMATION SYSTEMS
• Introduced in 2010, replacing the • Introduced in 1991
Labour Arbitration event • Competitors must resolve issues
• Combines management of work- regarding the strategic use of
place health and safety and information technology in firms
additional elements of the HR • Cases often deal with managing
discipline such as recruitment, information systems, designing IT
performance management, and strategies, or improving company-
HR strategy wide systems
I.C.B.C. 2021 INFORMATION PACKAGE 7FINANCE DEBATING
• Introduced in 1995 • Introduced in 1978
• I.C.B.C. debating style follows the
• Competitors should have strong
Canadian Parliamentary Style with
analytical skills and knowledge of
slight modifications
financial techniques
• Teams debate in three (3) prelimi-
• Past topics include financing,
nary rounds, with the top two (2)
capital budgeting as well as teams participating in the Final
mergers and acquisitions Debate
BUSINESS POLICY ETHICS
• Founded in 2001 with the
• One of the original competitive
support of the Sheldon Chumir
events introduced in 1978
Ethics Foundation
• Cases address general • Cases discuss ethical issues faced
management issues and by companies or the management
overall strategy of firms, of ethics in organizations
involving all aspects of business • When marking, judges expect a
strong analysis of issues at stake,
administration
consideration of parties involved,
and superb presentation skills
I.C.B.C. 2021 INFORMATION PACKAGE 8THE COMPETITION
STRUCTURE
I.C.B.C. consists of two competitive rounds: the Preliminary Round and the Final
Weekend. Teams who wish to compete during the Final Weekend must first qualify
through the Preliminary Round. This condition will apply to all schools and participants
who are applying domestically, from within Canada and the United States.
STAGE 1 “I.C.B.C. is becoming
PRELIMINARY ROUND the Stanley Cup of the
OCTOBER 2020 Undergraduate Business
Schools – a prize
enhancing a school’s
STAGE 2 reputation and fierce
I.C.B.C. FINAL WEEKEND pride among students.”
JANUARY 2021 - EXACT DATE TBA – Financial Post
THE PRELIMINARY ROUND
I.C.B.C.’s competitive process begins with the Preliminary Round in October 2020.
The results from this round will determine which competitors will qualify for the Final
Weekend in January 2021. The Preliminary Round consists of a business case that
must be submitted two weeks after its release. Once submitted, the cases for each
competitive event will be evaluated by industry professionals. The top six successful
teams in each stream will be invited to Final Weekend, with the exception of Business
Policy, from which the top five teams will be invited. Following the Preliminary Round,
all teams will also be sent their respective rubrics and judges’ feedback.
I.C.B.C. 2021 INFORMATION PACKAGE 9THE COMPETITIVE STRUCTURE CONT’D
THE CASES
Preliminary Round cases are generally 10 to 20 pages in length. These
comprehensive cases provide competitors with background information about
organizations, the business environment, and issues at stake. Cases for this round
are typically written by Queen’s Smith School of Business professors or industry
professionals. Each case is unique to I.C.B.C.
THE REPORT
Competitors are asked to write a report of a maximum of 5 pages of text and five
pages of exhibits to communicate their recommendations. Since competitors are
given approximately two weeks to read the case and write the report, judges have
very high expectations regarding the quality of analysis and solutions provided.
Teams are provided with a template for the report, allowing competitors to
prepare an organized and structured submission.
THE PRELIMINARY ROUND
Preliminary Round judges are Queen’s University professors and industry
professionals who volunteer to read and assess over 160 case submissions
across the seven events. Many of these judges have been involved with I.C.B.C.
for numerous years and are experts in their respective disciplines. In each
competitive event, Preliminary Round judges meet to discuss the case and
their approach to solving the issues at stake. The judges then read and mark
the case submissions and provide comprehensive feedback. They then rank the
submissions so that the top six schools are invited to compete at Final Weekend
(top five for Business Policy).
I.C.B.C. 2021 INFORMATION PACKAGE 10REGISTRATION INFORMATION
& KEY DATES
If you are interested in registering your school for the 2020 Preliminary
Round, we kindly ask that you email our University Liaison, Conor Macfarlane,
at universityliaison@icbcqueens.com, with your interest in participation.
Universities will then be provided a Confirmation of Participation Form which
will be due September 18th, 2020, with payment due October 6th, 2020. If teams
are successful in the Preliminary Round, another Confirmation of Participation
Form will be sent out regarding their attendance at the Final Weekend. The due
date for this form and fees will be announced as well as the dates for Final
Weekend 2021 at a later date. The breakdown of all Preliminary Round and Final
Weekend fees will be presented below.
COMPETITION FEES
PRELIMINARY ROUND FEES
Participation Fee $155/school
Event Fee (per stream) $85
I.C.B.C. FINAL WEEKEND
FEES TO BE DETERMINED
KEY DATES
PRELIMINARY ROUND
• Confirmation of Participation Form Due: September 18, 2020
• Cases Released and Payment Due: October 6, 2020
*Note: In light of the COVID-19 pandemic, we are encouraging all payments
to be processed digitally.
• Preliminary Round Begins: October 6, 2020
• Ethics Form and Proof of Enrolment Due: October 23, 2020
• Preliminary Round Concludes: October 23, 2020 (11:59PM EST)
• Finalist Announcement: November 13, 2020
I.C.B.C. FINAL WEEKEND
• Specific details pertaining to Final Weekend 2021 will be released once a
final decision has been made about the structure of this year’s competition.
I.C.B.C. 2021 INFORMATION PACKAGE 11CONTACT
INFORMATION
From all of us here at the Inter-Collegiate Business Competition, we wish
you the best of luck in the Preliminary Round. It is our goal that you enjoy
the process, along with the rigour of our cases. We truly hope to see you
qualify for Final Weekend!
In true Canadian fashion, we’ve dropped the puck, it’s now up to you to
score! May your I.C.B.C. experience be as successful as the 2018-2019
Toronto Raptors (who are technically still the current NBA champions)!
Should you have any questions or concerns regarding I.C.B.C., please feel
free to contact our University Liaison, Conor Macfarlane, at
universityliaison@icbcqueens.com. On behalf of the entire I.C.B.C.
executive team, we thank you for your time and consideration and hope
to hear from you soon! #RiseToTheChallenge!
VISIT US ONLINE:
www.icbcqueens.com
www.facebook.com/QueensICBC
@icbcqueens
Conor Macfarlane
University Liaison, I.C.B.C. 2021
universityliaison@icbcqueens.com
I.C.B.C. 2021 INFORMATION PACKAGE 12You can also read
