INSIDE: Doc's Harley Davidson, Bonduel - WATDA
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A publication of the Wisconsin Automobile & Truck Dealers Association focusing on the human side of the membership and trade. Our Mission: Official Publication of the Wisconsin Automobile & Truck Dealers Association | 1928-2019 | Volume 53 Spring 2019 The Wisconsin Automobile & Truck Dealers Association, an organization of licensed dealers of new and used motor feature vehicles, is dedicated to advancing the common good of its members, consumers and their communities by promoting professionalism and prosperity through Willy Wonka Rides a Harley? education, advocacy, information and service. 2019 WATDA Officers Doc's Harley Davidson . . . . . . . . . . . . . . . . . 4 William A. Sepic President Michael W. Darrow Chairman James Moeller departments Chairman-Elect Center Stage: Awards, Honors, Milestones. . . . . . . . . . . . . . . . . . . . . . . 10 Mary Ann Scaffidi Secretary/Treasurer NADA Director’s Report. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Editor Julie Farmer Legal and Legislative Update. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 jfarmer@watda.org Contributing Writers New Vehicle Sales Trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Julie Farmer Josh Johnson Rawhide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Dan Klecker Chryste Madsen From Around the State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Kara Nania Bill Sepic Chris Snyder WISCO. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Art Director Kristin Mitchell Design, Inc. M3 Insurance: It's Not If, But When— Advertising Sales Julie Farmer • 608.251.8062 Is Your Dealership Prepared for a Cyber Attack?. . . . . . . . . . . . . . . . . . . . 20 jfarmer@watda.org Dealer Point is a publication of Holiday Automotive's Safety Campaign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 the Wisconsin Auto & Truck Dealers Association, 150 East Gilman Street, Tribute. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Suite A, Madison, WI 53703. Phone: 608.251.5577. It is published quarterly by WATDA. Printing by Inkworks, Inc., Stoughton, WI 53589. The For advertising information, O F T H E W I S CO N S I N AU TO M O B I L E & T R U C K D E A L E R S A S S O C I AT I O N contact Julie Farmer at the WATDA. Subscriptions included in Scholarship Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 WATDA membership dues. WTEA The Teacher Training. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Address corrections should be sent to WATDA, 150 East Gilman Street, 1st Quarter Donors 2019. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . O F T H E W I S CO N S I N AU TO M O B I L E & T R U C K D E A L E R S A S S O C I AT I O N 27 Suite A, Madison, WI 53703 © Copyright 2019 by the Wisconsin The Auto & Truck Dealers Association. Index to Advertisers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Permission to reprint must be secured O F T H E W I S CO N S I N AU TO M O B I L E & T R U C K D E A L E R S A S S O C I AT I O N in advance of publication and credit given to author and WATDA. On the cover: Doc Hopkins with his daughter Kersten (l) and fiancé Lyn (r). www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 3
H ead west from Green Bay on Highway 29 and about 18 miles out you cannot miss Doc’s Harley- Davidson dealership on the South side of the road. Your first visual might be Roscoe P. Coltrane’s police cruiser giving chase to the General Lee, both poised high above the many buildings on Doc’s campus. Doc’s has a driveway that simply should not be missed. While the Harley retail store is a destination by itself, you don’t even have to ride a cycle to enjoy this stop. Be prepared to spend some time and be amazed by an incredible, eclectic collection. Shannon, Kersten, Doc and Lyn holding Aidan; (f) Ethan and Aksel. 4 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
You enter a beautiful award-winning Harley-Davidson dealership with all the normal accoutrements. The employees, almost all long-term, are helpful and are quite happy to serve you. Casey has been Motorclothes Manager since 2002. Jeff has been in Parts since 2005. Marc’s been a technician since 2001. You get the idea about longevity; 40% of employees have been employed for ten years or more. Unsurprisingly, the customers are quite long-term, too. Passing through the large and busy service facility and back to another workshop we found Stephen “Doc” Hopkins, Proprietor. He pushed his white mane of hair back from his face as he extended his hand in greeting. Two incredibly friendly dogs were close by and, as we soon learned, always at his side. Bailey, the German Shepard, lives for a game of fetch and Ariel, the basset hound, knows just how to position herself in the way to get a bit of extra attention. Later in our visit we heard an employee tell Doc that a customer had run into the store, worried, because there was a “lost” dog “lying” in the parking lot. Doc looked up, laughed and asked, “Ariel?” to which the employee grinned a positive Bottom left: Replica of Doc’s first Harley. reply. Above: Early Doc and Kersten bonding. Steve Hopkins (Doc) grew up in Algoma as a doctor’s son. His father was quite adamant that Steve should follow in his stethoscope, but Steve knew from a very early age that While still in high school, he got his first taste of a Harley when his predisposition was already set in “conceptualizing and an adult saw fit to sell Steve a trunk load of Harley parts for building things.” At 15 years old he realized that, with his the tiny sum of $2.00, much to Steve’s delight! Steve’s mom temporary license, he could ride a motorcycle all over town. contributed the use of the car; he loaded up the parts, then But his only income was ten-cents a week allowance. Buying built a chopper (popular in the 60’s) and had his mother, a the conveyance was out of the question. Being determined stellar artist, paint yellow dragons on the fuel tank. While he even then he found the parts and, literally, built his first sold this first bike, he lovingly restored another bike he still motorcycle from scratch. has, and in his mother’s memory and with his talent, has recreated the painting of the dragons on the bike. A picture of this bike accompanies this article. As Steve was growing up, he was referred to as “Little Doc” because of his father’s profession. The divide between he and his father concerning his future continued to grow as Steve’s path, creativity and independence became clearer. Following high school, he bought his own home in Red Banks, went to school and ran his own repair shop. He resented being called “Little Doc” until he sat, with 367 others, for his Doctors of Motors Exam and placed first. At that point, his friends began to call him “Doc”, and it stuck, now sounding pleasant to his ear as he asserted his own individuality. From Doc’s own repair shop he was offered a job at Roy’s Harley-Davidson in Shawano. Roy had a background in Harley racing which was certainly in Doc’s area of interest and Roy became like a second father to Doc. Unfortunately, Roy ended up returning the franchise to Harley-Davidson some five years later. But Doc’s time here helped to solidify his love of Harley and his expertise in repair. www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 5
Doc opened his own Harley-Davidson repair shop on April 1st, 1979, and work flooded in. He bought land and put up a new building and all was going well. Doc began doing work for Connie’s Harley-Davidson in Manawa and, in passing, mentioned he’d be interested in the business should it become available to buy. It did. He bought it in April of 1983 and was a full-fledged Harley-Dealer. In 1998, Doc’s moved to the highway and purchased 58 acres and Doc’s dreams got bigger, too. Doc’s zoo has been on the property since the beginning, growing from having a few pets at the old shop into what you see today. He wanted his customers to be able to share his love of animals and to have a place to entertain their children. Because this is Doc’s, we’re not talking your average roadside zoo. No, Doc’s residents are comprised of tortoises, snakes, parrots, Shorty, the miniature mule, buffalo, the kangaroos (including one baby born this Doc & his fiancé Lyn Jevicky with the Timeline Motorcycle. year), and Zephra, the dromedary camel. Ralphie, the African Crested Porcupine was a particular favorite of ours. We’re again, no charge, of course. As we approached the museum, certainly forgetting some of the family. Did we mention the we noted the 1938 remnants of a Standard gas station, whose congregation of alligators, some up to ten feet long? Stop in on repurposed doors led us into the museum itself. Wait, was that a Saturday to see Doc feed them their chicken dinners. Doc’s a signed Aerosmith guitar hanging outside the museum? Did knowledge of each of these creatures is encyclopedic. He makes I really see it? Right next to the Harry Houdini autographed it a point to know everything about his animal family. picture? It’s impossible to absorb everything in sight! All of that was lost as we crossed the threshold of the museum, On the day we visited, Doc was kind enough to share his reverently lit, and the first thing that caught our eye, of course, drawings of another great idea coming soon to the Hopkins was - an 88-pound wooly mammoth tusk? Yes, just one of the campus. While we’re not at liberty to give away the details, oddities that Doc has been captivated by. The tusk is just a we can tell you that if you’re partial to beer and donkeys, warm up for the muscle cars to come! Drool bibs should have you’ll be pleased. Doc’s visions and drawings are intricate been supplied while we checked out the 1969 Plymouth GTX and complete. How he can conceptualize an idea in his Hemi convertible, or the ’69 ½ Plymouth Roadrunner with a head, transfer it to paper and see it through to completion 440, sporting the expected “meep, meep” horn. Then there’s is quite amazing. Seeing things through is something people the first of the front wheel drive cars, the ’66 Olds Toronado mentioned over and over in their description of Doc, as did Doc right near an original General Lee, built and signed by George himself. He’s incredibly consistent and persistent. Barris himself. There are so many more. And, of course, the Next, we made our way to the Classic Car and Cycle Museum, museum wouldn’t be complete without Doc’s restored antique 6 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
Ruby and baby joey. Ralphie, the African Crested porcupine. motorcycles. The walls and shelves are filled with antique motorcycle shop. You’ll get a chance to see a gorgeous old signage and other memorabilia. It would take a few trips restored tin ceiling along with workbenches that belonged to through to see it all. each of Doc’s grandfathers and some of Doc’s original tools from the repair shop he opened in 1979. You would think this would be enough to keep anyone busy, but Doc, who also loves to cook, decided the property needed a We asked Doc if he had a favorite among his many projects restaurant so the Timeline Restaurant and BBQ was born with and if he could take only one with him at a moment’s notice, Doc’s homemade recipes leading the charge. As you enter the what would it be? After a short moment of thought he named restaurant, heavenly smells come wafting from the kitchen. It the Timeline Motorcycle. This machine, on display in the could be a burger cooking on the Kingsford charcoal grill or dining room of the aptly named Timeline Restaurant & BBQ, Doc’s incredible ribs, marinated for forty-eight hours and slow is not only incredible to view, it’s difficult to fathom how cooked for eight. Yes, Doc created his own smokehouse. The Doc conceived of the idea originally! As Doc advertises, The operation is all under the watchful eye of family with Doc’s Timeline Motorcycle is a “Rolling History of Harley-Davidson”. daughter-in-law, Tammy, as manager. It has seven Harley motors ranging from 1909 to the present; it’s 24 ½ feet long and seats ten people. It has two front wheels While you await your food, you’ve got plenty to feast your and two rear wheels. All the engines run and contribute power eyes on. Above the bar is a ceiling fan 40 feet long. Just a to the motorcycle. And if you think it was built just to be looked little something Doc created completely from Harley parts. at, think again. While not making the entire trip, the bike was “Nothing goes to waste around here,” Doc accurately stated. driven on several legs of the Sturgis trip where it was displayed The fan is run by a Harley engine and features lots of fake with much fanfare. What a tribute to Harley-Davidson! food items to whet your appetite along with the awe inspired by Doc’s creativity. Who would’ve thought Harley windshields By this time, we assumed Doc had thought of almost everything; would make such good fans? zoo, museum, restaurant, retail store, repair facilities and gift shop. Of course, we were wrong. Should an out of town Along with additional memorabilia, adjoining the restaurant customer break down at Doc’s and repairs be held up a bit, is an antique mall and gift shop fashioned to look like a 1926 www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 7
they not only have food and entertainment at hand, but Doc endurance. And no GPS! Doc’s entry of a sidecar was a first created the Lighthouse, a lodging, near his own home, for for the race and imagine the elation that he felt crossing the those that needed overnight accommodations. The Lighthouse finish line with a perfect score. Once again, Doc’s hard work exterior is covered in ocean paintings; whales, dolphins and and planning paid off. blue sky; situated on a private pond. The knotty pine interior is Occasionally, we are fortunate to have someone enter our lives decorated in a beautiful nautical theme with all the amenities who appreciates and shares our imagination and dreams. of home. If you must break down, at least let it be here! Someone who completes us as a team. By the time the 2018 Every other year, the business throws a customer appreciation Motorcycle Cannonball Run from Portland, ME to Portland, event. When Doc first began to talk about it, it sounded fairly OR, was set to go, Doc was fortunate to have just such routine. Then he added, “…for 4,000 to 6,000 people” and a supportive partner (and sidecar passenger), Lyn Jevicky, at suddenly you realize this is much more than an “event”. A his side. This race would prove to be a milestone for Doc in theme for the party is chosen and Doc begins to sketch out other ways. His daughter, Kersten Heling, who also serves, ideas. In 2007, for example, a pirate ship was created. It still along with husband Shannon, as the General Manager of sits on the property for the enjoyment of visitors. The ship is Doc’s Harley-Davidson back home, was astride her own 1922 50 feet long and 50 feet high. Six cannons were handmade Harley. They would be the first Father/Daughter team to enter to mount on the ship. Doc, being a stickler for authenticity, the Cannonball. Kersten not only finished, she was one of the enclosed the Captain’s quarters containing oil lamps, chairs first women to ever finish with a perfect score and was the and a table. The “crowning jewel” is an authentic 125-pound first woman ever to be awarded as a class winner. Doc’s 1916 wooden ships wheel. The parking lot was painted blue to depict “Stewball” managed a second perfect score for him and Lyn, the sea, of course. Plans are already underway for the next who, by the way, are now happily engaged! party and Doc has begun to sketch out his ideas to bring to fruition. We won’t reveal his secret, but Doc is really aiming Steve “Doc” Hopkins has two wonderful children. His son, high with this one. Don’t bother trying to sneak in…we were Steve, is a guru in the service area. Doc is proud of his son’s told an invitation is required and checked. accomplishments as he follows in his footsteps. When asked to describe his father and working in the business with him, In 2009, a man named Lonnie Isam, Jr. decided a great way to see our fine country would be from the seat of an antique motorcycle. He felt motorcycles, especially those pre- 1929, should be driven versus being dusted in a museum. Thus, the Motorcycle Cannonball Run was established. The name, of course, came from his wish to pay respect to Erwin “Cannonball” Baker, who, along with others, paved their way across the nation in the early 1900’s. How does this involve Doc? Significantly! Between years involving those elaborate Customer Appreciation events, Doc can be found preparing diligently for this cross- country race. In 2016 he decided simply racing an antique Harley-Davidson wasn’t quite enough of a challenge for him. We shouldn’t be surprised. As is his style, he upped the ante and decided it would be better to compete with a sidecar and passenger. Doc overcame the problem of too little power in his 1916 Harley-Davidson, “Stewball”, to accommodate the increased load of the sidecar and when the green flag was set to drop on the race, set for Atlantic City, NJ, to Carlsbad, CA, Doc was on the way! Rules of the race state that the race participants, riding almost exclusively on two lane roads, must cover between 250 and 300 miles per day, meeting certain criteria regarding timing of check-ins and stops. Riders must carry tools, luggage and all they think they will need with them each day – no support teams are allowed on this test of The next two generations. 8 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
Doc and his Harley-powered bar stool. I’ve dedicated my life to the family business, to what I feel is the greatest dealership in the world. I need to do something that fulfills me, something that nourishes my soul and working here and working with my family does that.” Kersten went on to explain that she’s extremely proud to have worked her way through every facet of the dealership so she can relate to her co-workers every day challenges. When both she and her brother were asked about continuing their father’s legacy there is no doubt of their commitment, making Doc exceptionally proud and happy. In addition to her job as General Manager we asked about the racing pictures in the office. “My Mother tells me I was born with a grease rag in my hand.” Kersten smiles, “I’ve been testing the limitations of various vehicles ever since. Following Dad’s lead, I developed a fond love of drag racing Nitro Harleys.” Doc started racing Nitro Harleys in 1975 and was a five-time National Champion. He set a World Record in 1994 that held for three years. Kersten continued, “In 1995, at the age of 16, I was licensed as the youngest Nitro Harley pilot in history. To the present, there are very few women to have ridden a Nitro Harley and I’m still racing. For over 23 years I’ve indulged my passion at various drag strips across the country. I acquired a personal best mile of 7.55 seconds @ 178 MPH. She adds, “Shannon, my husband, has been instrumental to many of my accomplishments. He began working for my Dad he had this to say, “My dad, Steve C R Hopkins, is more of in 1989, when he was 15 years old. We’re a great team whether someone who builds outside the box. He is a connoisseur we’re at home, here at work or at the drag strip!” of anything strange or awesome. People come from far and Doc says his collection is the “culmination of everything I wide to show, sell or give him things from beyond the norm. love and enjoy, and I want to share it.” With his generosity, What he hasn’t built, he’s purchased to make us become a he has brought a great deal of pleasure to many people and destination for more than just motorcyclists. Dad has always certainly many families. No doubt he’s created many Harley treated people the same, no matter who they are. He is a very enthusiasts in the process. When we began this project one of giving, trusting, compassionate hard-working person. We the first things Doc said to us was that he has a new idea every wouldn’t be here and have the coolest jobs in the world if it day. After seeing lamps and fans and Harley powered pontoon wasn’t for his solid drive, determination, hard work and some boats, Harley powered picnic tables and Harley powered bar luck. I’ve been blessed with some of his creativity and good stools, we do not doubt his veracity and cannot wait to see nature, but it is a lot to live up to…sometimes overwhelming. what tomorrow brings. You can’t spend the day with Doc and Occasionally it’s hard for me to see because I grew up around not be inspired by his talent and uniqueness. Most of all, while all of this and it’s who I am. When I go to other places, some observing him with his staff, family, customers and fans (Yes, may be similar, but there’s only one Doc’s Harley-Davidson.” fans; we were stopped for innumerable requests for selfies with When visiting with Kersten in the office she shares with her Doc.) you can’t come away without being impressed by his husband, Shannon, she is surrounded by pictures of their humility, generosity and kindness. His heart is as big as his three adorable boys, Aidan, Aksel and Ethan. When first imagination. visiting with her you get an image of a rather shy, reserved A little girl once said it best, directly to Doc; “Gee,” she said, young woman. That doesn’t last long. Her response to the “big “you’re like the Willy Wonka of Harley-Davidson!” That pretty picture” question concerning how she feels about working in much says it all. l the family business and with her Dad is met unequivocally and without pause. “My life is deeply rooted in motorcycles. www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 9
CenterStage AWARDS, HONORS, MILESTONES u Kriete Groups is Mack Truck u Honda Presidents Awards in WIsconsin Dealer of the Year Honda Motor Company named two Wisconsin dealers Mack Trucks has named Kriete Truck Center of Milwaukee as recipients of their prestigious 2018 Presidents’ Award; 2018 North American Dealer of the Year. Kriete finished the Schlossmann’s Honda City in Greenfield and Wilde East year 17% ahead of its sales plan and 29% about its leasing Town Honda in Madison. The award recognizes dealerships plan. David Kriete, President and CEO as well as third- for excellence in sales performance, sales experience, service generation dealer, accepted the award on behalf of the entire performance and business operations. This is the third Kriete consecutive award for Schlossmann’s and the sixth for Wilde, who has been so honored since opening in 2013. Group, which was founded in 1951 with a single dealership, operates eight locations across Wisconsin. David was recently u Toyota Announces President’s Awards elected to the WATDA Board of Directors. Toyota President’s Award winners for 2018 are Andrew Toyota of Glendale, for the 25th time and Wilde Toyota of West Allis, for the 17th time. The highest honor a dealership can receive Please submit your awards, from Toyota is given for dealerships who excel in a series of honors and milestones to: categories including Customer Sales and Service Satisfaction. Wilde Toyota has also obtained its sixth Customer First jfarmer@watda.org Advisory Board Award for the Service and Part Departments, one of 50 across the nation. PLANNERS | ARCHITECTS | BUILDERS “I was looking for a contractor to take care the project from beginning to end. I needed to be able to grow my business and find a contractor that I could trust to take my vision, help me put it on paper, and go build it. From the beginning the message from Keller was clear, everyone at Keller is an employee-owner and they act that way. It was a big deal to me and showed in their work, everyone genuinely cared about the project. The whole process has just been an absolute blast.” Building Trust Since 1960 With Offices in the Fox Cities, Shawn Chartier Madison, Milwaukee & Wausau Founder & CEO of Custom Offsets LLC ER T N EN IG D T ER ES N ER C TE E D D N IT IL IN AN R H U IO R C B PL PE AR R TE SU IN WWW.KELLERBUILDS.COM | 1.800.236.2534 | 10 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
u 70 Years for Kruse Motors u Wilde East Towne Honda Recognized Kruse Motor Sales of Baraboo, a longtime WATDA member, by Honda Council of Parts & Service recently passed the milestone of 70 years in business. Fred Professionals Kruse, Sr. founded Kruse Oldsmobile in 1949 after serving as a regional manager for the company. In 1960, when he, American Honda Motor Co., Inc. is pleased to announce that sadly, died from cancer, young Fred, Jr., fresh out of college Wilde East Towne Honda has maintained its status as an and the US Army, took the helm. Eventually, his sons, David esteemed member of the prestigious 2018 Council of Parts & and Karll joined him in the business. In 2005 the unfortunate Service Professionals for the second consecutive year. discontinuation of the Oldsmobile line ended the franchise The Honda Council of Parts & Service Professionals, introduced portion of their business. The family, ever optimistic, redirected in 2016, honors the best Parts and Service departments in their efforts toward used car sales and service and continues to Honda dealerships across the country. Only 150 Honda maintain their well-deserved reputation as a professional and dealerships, out of more than 1,000 nationwide, receive ethical place of business. this annual honor for excellence in their Parts and Service operations. “This honor says a lot about the quality of customer service one can expect from Wilde East Towne Honda,” said Bruce Smith, Senior Vice President of Parts, Service and Technical Operations for Honda. “Their Parts and Service teams proved to be among the best in the country, and we are proud to acknowledge their achievement.” Honda has identified key measurements and behaviors that, when achieved in the aggregate, drive optimal levels of customer satisfaction, repeat business and long-term loyalty. Wilde East Towne Honda has not Ben Bromley, News Republic only excelled in all aspects of Honda’s established criteria, but has also surpassed the minimum u eliable Automobile Sales, Inc Changes R requirements for membership Owners After 37 Years! qualification in the Council of Reliable Auto Sales of Sturgeon Bay has been in business and Parts & Service Professionals. withheld the test of time; started by Mike and Sue Shortall in January 1981. It will continue to prosper and grow at the hands of their son Mike Shortall Jr who officially became the President of the corporation November 30th. Mike Jr has been the General Manager since January 2001 after graduating from Northwood University in Midland, MI with a Bachelors Degree in Automotive Marketing/Accounting. Mike Shortall Jr, his wife Erin, and daughter Madeline along with long standing devoted employee Nick Walker are all very excited to see what the next 37 years will bring to a company so very grateful to the people of Door County, WI. u an Horn Group WI ESOP V Company of the Year Van Horn Automotive Group was named 2019 Company of the Year by the Wisconsin Chapter of Employee Stock Ownership Plan (ESOP) Association. Of the 185 employee- owned companies in Wisconsin, the association considered five finalists and awarded one winner. Van Horn is now qualified for the National ESOP Company of the Year Award, to be announced in Washington D.C. in May. The Van Horn family dealerships began in Wisconsin in 1966 and currently own sixteen dealerships in WI and IA. l www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 11
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NADA Report J O S H U A J O H N S O N • jjohnson@donjohnsonmotors.com M aximizing our success as dealers requires a firm understanding of our individual strengths and weaknesses. demands resulting from retiring workers and emerging new vehicle technologies, our industry needs close to 76,000 additional technicians per year from now through 2026. To help accomplish that, I am urging The auto industry is a people business and the long-term health everyone to participate in NADA’s 2019 of our dealerships starts with understanding the employment Dealership Workforce Study (DWS). NADA’s pool, taking steps to reduce turnover, and working to retain the DWS continues to be the industry’s most best team possible. Individual stores or dealership groups can comprehensive analysis of our workforce. enroll for the 2019 NADA Dealership Workforce Study online It’s currently free and open to all NADA members. The DWS is at: https://www.nadaworkforcestudy.com/ a great tool for helping us make informed recruiting and hiring decisions, something that has never been more important than Participation for the DWS closes on May 15, so please take the it is today, especially considering the critical shortage of service time to invest in your future and make this a priority today. l technicians. To meet future demands resulting from retiring workers and emerging new vehicle technologies, our industry needs close to 76,000 additional technicians per year from now through 2026. For enrolling in DWS, dealerships will receive a complimentary custom report comparing their individual store’s status to the aggregated data of other participating dealerships, both regionally and nationally. The report includes important measures such as compensation for 60 different job positions, employee benefits programs, hours of operation, and retention vs. turnover data. Every dealer will also receive a complimentary Trends Report with an analysis of workforce data across the nation, and also by region. This report reveals broad trends across our industry, including hiring and retention, as well CLA assembles the team you need for as identifying the generational and demographic makeup of high performance. today’s dealership workforce. Also provided is an economic overview and a forecast for the future of our industry. Lastly, every participating dealer will receive free access to the DWS Bryan Laabs, CPA, Principal | 414-721-7575 database and search tools for future use. bryan.laabs@CLAconnect.com In my previous update, I introduced NADA’s latest Workforce Initiative—and discussed how dealerships nationwide face a crisis in the shortage of experienced automotive service Jason Kiehnau, CPA, Principal | 920-455-4103 technicians. If you haven’t done so yet, I urge you to jason.kiehnau@CLAconnect.com visit the Workforce Initiative website: NADAFoundation.org. Evaluate your service department’s employment needs and CLAconnect.com implement ongoing strategies for attracting and recruiting skilled technicians at your dealership. WEALTH ADVISORY | OUTSOURCING The U.S. Bureau of Labor Statistics estimates that 750,000 AUDIT, TAX, AND CONSULTING auto technicians and mechanics are currently employed in the automotive industry. New-car dealerships alone employ Investment advisory services are offered through CliftonLarsonAllen Wealth Advisors, around 317,000 individuals, plus an estimated 250,000 diesel LLC,an SEC-registered investment advisor. ©2019 CliftonLarsonAllen LLP | 26-0627 technicians work in the trucking industry. To meet future www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 13
Legal & Legislative Update BY CHRIS SNYDER 2019-20 Budget G overnor Evers has submitted his biennial budget. The To that end, many states and the federal government are State of Wisconsin's budget covers a two-year period looking at alternative funding sources like, tolling, vehicle from July 1 of one odd-numbered year through June miles traveled tax and substantial increases in annual vehicle 30 of the next odd-numbered year. It does not appear that registration fees based on vehicle age and value. While none of the priorities set by the governor in his budget are aligning these ideas are present in the proposed budget, each has some with those of the legislature. Time will tell if there is room for administrative and/or social stigma attached but are being compromise. discussed and evaluated at length to determine their viability in the future. Given the uncertainty of final passage, we’ll take the 30,000 ft. view of proposed Transportation Funding for 2019-20. Keep in mind that currently the majority of Wisconsin highway Tesla funding comes from motor vehicle registrations, titling fees On February 8, 2019 Tesla filed a petition for a hearing before and fuel taxes. All major Interstate projects will continue as the Wisconsin Division of Hearings and Appeals (DHAA) scheduled, without delays or reductions in funding. seeking a motor vehicle retail license. Under Wisconsin law, manufacturers are prohibited from retailing direct to However, in an effort to establish funding formulas that consumers. However, the law provides for an exception keep up with the costs of highway and road construction allowing manufacturers to sell at retail if the DHAA determines, going forward, taking into consideration that as vehicle fuel after a hearing on the matter at the request of any party, that economy increases and alternate power sources for vehicles there is no prospective independent dealer available to own develop more mainstream appeal; the governor has proposed and operate the dealership in a manner consistent with the an $0.08 (8 cents) per gallon fuel tax increase. To somewhat public interest and that meets the reasonable standard and offset that increase, he is proposing to eliminate the minimum uniformly applied qualifications of the factory. At the time of markup law for motor fuels (theory here: some vendors will writing this article, WATDA is seeking the right to be a party undercut their competitors creating robust pricing competition to the hearing proceedings. at the pumps). The governor is also proposing to bring back fuel price indexing, which automatically adjusts fuel tax rates In February (and about the same time as Tesla filed their to compensate for lost revenues due to inflation. petition with the state), the Milwaukee Business Journal reported that Tesla had plans to open a sales and service facility There is a proposed titling fee increase of $10. Current title fees in Wauwatosa. However, on February 28, Tesla announced are $62, with a supplemental fee of $7.50 for a total of $69.50, that they were closing most of their retail outlet stores, leaving under the governor’s proposed budget, that fee increases to a only a few in densely populated areas and plan to sell vehicles total of $79.50. globally via the Internet. Registration fees are proposed to increase by approximately WATDA has had discussions with Tesla representatives and 27% for each weight category respectively (for vehicles under they have indicated that as a result of their late February 4,500 lbs, $21 increase for a new total of $96). In the 2017- announcement, they now would like to open a display gallery 18 budget, Governor Walker increased registration fees for and service center in the Milwaukee area. The Wisconsin DOT hybrid vehicles by $75, and plug-in electric vehicles by $100, informed Tesla that they would need a dealer license to operate to make up for lost fuel tax receipts from those vehicles. But, a gallery and service facility and therefore the petition process the Department of Transportation claimed they were unable to obtain a license under the exception above is moving to adequately determine the hybrid vehicles that the increased forward. Hopefully WATDA will be admitted to the hearings annual registration applied to, because the definition provided as an interested party, so that we can continue to represent the was unclear. Therefore, Governor Evers’ team included a Wisconsin dealers’ interests throughout the hearings. modified definition of a hybrid vehicle to help facilitate the collection of the proper fee. If the DHAA rules in favor of Tesla, they will be allowed to sell and service Tesla vehicles without the necessity of changing As stated earlier, the running theory for transportation funding the franchise law. However, if they rule that there are is the current primary funding mechanism (state and federal independent dealers or individuals qualified and capable of fuel taxes) are beginning to show diminishing returns due to operating a Tesla dealership, Tesla will reject that notion and increased fuel efficiencies and alternative power sources like more than likely seek to amend the Wisconsin Motor Vehicle electricity, compressed natural gas, propane and hydrogen. Franchise Law. 14 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
In the 2017-18 legislative session, Tesla proponents will be a legal battle that will take time to conclude through unsuccessfully offered a bill that would have opened the door the court. for established manufacturers to bypass their existing dealer bodies and sell direct to the public by reclassifying certain Dealer Licensing Bill models into a new make (franchise) simply because they are A bill (AB 3 & SB 3) recently passed both houses of the powered by electricity. Wisconsin legislature. The bill and ensuing law change are the As of now this issue is a moving target. The DHAA process result of alleged nefarious activity perpetrated by Standard Pro- should conclude sometime around end of June into July. The owned, who operated two facilities specializing in consignment 2019-20 legislative session will conclude roughly one year from sales in northeast Wisconsin. If signed by the Governor, the bill now. will make it easier and faster for DMV to suspend or revoke a dealer license. The bill states that a license suspension Infiniti or revocation takes effect immediately if the department of transportation determines that immediate suspension or Late in 2018, a Wisconsin Infiniti dealer requested an increase revocation is appropriate and alleges any of the following: in their warranty reimbursement rate in accordance with the Wisconsin Motor Vehicle Law, section 218.0125. Infiniti 1) A violation of the Wisconsin Franchise law in the course of denied the dealer’s requested rate and the dealer in turn, filed a consignment sale; an action in the Federal District Court for the Eastern District 2) Engaging in dealer activity without a license (kind of crazy of Wisconsin (Milwaukee). Nissan North America (NNA) - suspending or taking away something that didn’t exist in the responded by filing a counter-claim, seeking the court to rule first place – but it is designed to go after curb-stoners); or that section 218.0125 violates the Contracts Clause of the U.S. Constitution. 3) Intentionally fraudulent conduct related to certificates of title, mileage disclosure, or use of personal identifying The law firm representing the dealer in this case, recently information. argued and won a very similar case in Connecticut against the Alliance of Automobile Manufacturers. The alliance appealed Under the new procedure, if the department alleges one of and Connecticut won; that decision was appealed to the U.S. these violations, they have the authority to suspend or revoke Supreme Court, who refused to hear the case, basically settling a dealer license immediately, and the dealer must be afforded the ruling of law on that issue in favor of the dealers. While a hearing on the matter within 30 days of the suspension or we are fairly confident that Nissan’s claim will be denied, this revocation. l C O MING SOON WISCONSIN KENWORTH - ONALASKA Thank you CSM Companies for choosing us as your trusted architect, builder and member of your team! Sullivan designBUILD - Specializing in automotive facility design and construction since 1969. sullivandesignbuild.com • 608.257.2289 Buildings and partnerships made to last. www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 15
New Vehicle Sales Trends Wisconsin New Vehicle Trends: March 2019 Previous Two Months Year to Date Year to Date Market Share 2/ 18 2/19 -3/ 18 -3/19 % change ‘18 YTD ‘19 YTD % change ‘18 YTD ‘19 YTD change Industry Total 33,184 30,020 9.5% 51,609 47,646 7.7% 100.0% 100.0% 0.0% Car 7,550 5,850 22.5% 11,675 9,137 21.7% 22.6% 19.2% 3.4% Truck 25,634 24,170 5.7% 39,934 38,509 3.6% 77.4% 80.8% 3.4% Japanese 11,183 10,271 8.2% 17,281 16,214 6.2% 33.4% 34.1% 0.7% Honda 3,129 3,104 0.8% 4,754 4,770 0.3% 9.2% 10.0% 0.8% Toyota 3,539 2,939 17.0% 5,572 4,842 13.1% 10.8% 10.2% 0.6% Nissan 1,440 1,165 19.1% 2,344 1,945 17.0% 4.5% 4.1% 0.4% Other 3,075 3,063 0.4% 4,611 4,657 1.0% 8.9% 9.8% 0.9% Domestic 18,308 16,388 10.5% 28,598 26,054 8.9% 55.3% 54.7% 0.6% General Motors 8,125 7,100 12.6% 12,910 11,483 11.1% 25.0% 24.1% 0.9% Ford 5,209 4,649 10.8% 8,076 7,540 6.6% 15.6% 15.8% 0.2% Chrysler 4,974 4,639 6.7% 7,612 7,031 7.6% 14.7% 14.8% 0.1% European 1,715 1,642 4.3% 2,768 2,647 4.4% 5.4% 5.5% 0.1% Volkswagen 930 885 4.8% 1,423 1,420 0.2% 2.8% 3.0% 0.2% BMW 279 277 0.7% 502 444 11.6% 1.0% 0.9% 0.1% Mercedes 173 174 0.6% 322 268 16.8% 0.6% 0.6% 0.0% Alfa Romeo 23 14 39.1% 40 22 45.0% 0.1% 0.0% 0.1% Other 310 292 5.8% 481 493 2.5% 0.9% 1.0% 0.1% Korean 1,978 1,719 13.1% 2,962 2,731 7.8% 5.7% 5.7% 0.0% Other 1,978 1,719 13.1% 2,962 2,731 7.8% 5.7% 5.7% 0.0% 3 Month % Change – YTD Registrations and view annual trend. by Vehicle Type. Compares most recent 90 days vs. Toyota same 90-day period from last year. Nissan Honda 0% 0% 0% 0% 0% Other Japanese - 1% General Motors - 1% Ford - 2% - 2% Chrysler -2% -2% - 3% Volkswagen - 3% -3% -3% -3% -3% -3% Mercedes - 4% Car Truck BMW - 4% -4% - 5% Alfa Romeo Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Other '18 '18 '18 '18 '18 '18 '18 '18 '18 '18 '18 '18 European Korean ©2019 Reg-Trak, Inc. | (877) 335-2525 | scott@reg-trak.com 0 2,000 4,000 6,000 8,000 10,000 12,000 March Trend Report from Scott Quimby 16 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
p er ien c e Ex B s the l i s Ju s t D o n of t h at e e l in g . a ted f From something as simple as a pair of jeans to life - changing therapy, your vehicle donation is critical in funding the success of every youth we serve across the state. To Donate Call 1-800-RAWHIDE or visit us online at rawhide.org/donate www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 17
From Around the State Please send your news From Around the State to jfarmer@watda.org KUNES COUNTRY family of sixteen dealerships in WI and IL ALL WORLD FORD has relocated to their new 50,000 square has added an RV dealership in Elkhorn, WI. Kunes purchased foot dealership in Greenville. It features a seventeen-bay DeHaan RV Center from David and Kim DeHaan who wanted service department, a ten-bay body shop, detail center, 8,000 to retire and enjoy life. square foot parts department and a ten-car indoor showroom. Currently with 30 employees, when they are up and running at CHILSON INC. recently open a fully renovated RV center in capacity, they expect around 60 full time employees. Lake Hallie. The Chilson family operates three auto dealerships in Eau Claire, Cadott and Chippewa Falls. WISCONSIN KENWORTH—LA CROSSE, a CSM Group dealership, is expanding to nearly double its current size. ARLINGTON’S BELL FORD is expanding their service area The expansion is expected to create about 25 new jobs. The with up to five new stalls; the second expansion in five years, dealership will have easy access to Interstate 90, with the latest to meet increasing demands for service. The expansion will technology and facility enhancements, and is expected to open provide wider stalls to allow for repair of medium- and heavy- the fall of 2019. duty vehicles such as fire trucks, ambulances, flatbeds and municipal utility vehicles. DAHL AUTOMOTIVE has acquired Honda Motorwerks from Chris Schneider and family, in downtown La Crosse and BADGER TRUCK CENTER, a second-generation, family- will operate as Dahl Honda. They will remain in the current owned commercial truck dealer owned by John and Paul location until they build a larger, state-of-the-art building Schlagenhauf, is changing their name to more accurately in Onalaska, sometime in the next few years. Honda is the reflect the company’s diversified business; Badger Truck and tenth franchise for Dahl, which has operations in La Crosse, Automotive Group, Inc. New Glarus Motors will be renamed Onalaska, West Salem and Winona including Ford, Lincoln, Badger Chrysler Dodge Jeep Ram LLC and the Lake Mills Subaru, Hyundai, Mazda, Toyota, Chevrolet, Buick and GMC location will be Badger Chevrolet. brands. l With a strong commitment to serving more than 540 dealerships, we know first-hand that knowledge of the industry can mean the difference between accelerating a dealership’s profitability and maintaining the status quo. From streamlining operations and improving productivity, to putting preventative fraud measures in Accelerate your results. place, our specialists utilize their understanding of the dealership industry to help you innovate, compete and grow in an ever-changing marketplace. Mike Mader, Partner +1 (800) 866 2272 dealercpas@bakertilly.com Connect with us: bakertilly.com/dealerships Baker Tilly Virchow Krause, LLP trading as Baker Tilly is a member of the global network of Baker Tilly International Ltd., the members of which are separate and independent legal entities. © 2019 Baker Tilly Virchow Krause, LLP. 18 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
WISCO IS THERE FOR YOU BY JOHN HACKMAN WISCO is owned by and operated for customers. WISCO’s members receive the its WISCO’S mission is to save you money on the items you are going to purchase for your dealership. We are in a unique position in that our customers are also our owners and bosses. I can’t think benefits of WISCO and its buying power. They of another company where this is the case. You have of course are who we answer to and are the reason we heard the phrase “Customer is King.” Well with WISCO you open our doors every morning. They receive are not only our customer treated like a king, but the owner of all the profits and proceeds from WISCO’s our company. The staff’s only allegiance is to our membership. operations. This year approximately half a Everything we do is geared towards our membership. Who else million dollars will go out to WISCO members with their year- do you buy from that is only in business to add to your bottom end rebate in direct proportion to how much they bought from line? No one I am aware of. WISCO. WISCO members can expect to see their rebate checks One of our biggest challenges is educating our members on the in June. The great thing is the $500,000 is just the gravy. The many items WISCO offers. When you call in to our office our true savings is what you save on the original invoice and then experienced staff tries to help you find the items you are in need you get the rebate amount on top of that. The WISCO Board of of. WISCO, with a few exceptions, carries everything a dealership Directors has also approved redeeming the equity from 2011 uses except the vehicles. We have some customers who buy just to our members. Dealerships who were members in 2011 will a busload of a certain line, and that is great. We appreciate it, receive two checks in June. We can keep this great thing going but what about the rest of their needs? What about accessories, for WISCO members, and we can grow, if you use us and we have supplies, equipment, batteries, parts, reconditioning, uniforms, your loyalty. first aid and safety products, rest room supplies? The list goes WISCO for 47 years has stated we are only in business to save on. Look at the various products you use and think of WISCO. you money on your purchases. Since we are a cooperative owned You have to use us for us to help you and the more you use us completely by its members we are here to serve you, not profit the stronger we become for you! Let us help you improve your from you. To further prove that any profits we do earn are paid bottom line. back to our members anyway. This is done in direct proportion For WISCO members our annual meeting and golf outing will be to how much they bought from us. In 2018 the amount of held on Tuesday June 25th at the Lake Arrowhead Country Club. rebates paid to our membership in our history hit $20,637,442. Information will be sent out as it gets closer but keep the date As I stated before those millions of dollars are just the gravy. The open and plan to attend. l main savings is on the invoice when you purchase from WISCO. In 2018 the amount of rebates paid to our membership in our history hit $20,637,442. As I stated before those millions of dollars are just the gravy. The main savings is on the invoice when you purchase from WISCO. WISCO’S mission is to save you money on the items you are going to purchase for your dealership. Delta Dental is the perfect WHAT’S partner to keep your employees’ A BETTER smiles healthy. Learn more at www.deltadentalwi.com RETURN THAN A SMILE? www.watda.org » S P R I N G 2 0 1 9 » DEALER POINT 19
IT’S NOT IF, BUT WHEN— IS YOUR DEALERSHIP PREPARED FOR A CYBER ATTACK? A uto dealerships are not immune to cyber risk. Any organization can be hit by a cyber-attack at any time. M3's Director of Cyber Practice provides an annual update What to Watch for in 2019: 1. R ansomware continues to be the leading cause of data breaches in 2019. This year will see an estimated $11.5B in ransomware to keep you informed about the ever-changing cyber costs alone. However, the average cost of each attack is projected market. This update includes key cyber events of 2018 as to decrease as criminals target volume in lieu of larger dollar well as insight on what to watch for in 2019. The numbers amounts. Regulators and data breach professionals continue below are big, but even a small cyber-attack can take your to struggle with determining if information encrypted in a dealership down. Your computers run so many functions ransomware attack constitutes an actual breach. every day. Imagine if you couldn’t use your system because a hacker is holding it ransom: no selling cars, no booking 2. C ryptojacking is emerging as one of the top cyber threats of deals, no fixing vehicles, no scheduling for customers... 2019. Criminals aim to monetize data breaches by taking over what would you do? computing power in order to mine valuable cryptocurrency like bitcoins. New IT detection tools will be necessary to monitor Dealerships don’t have the expertise – or resources – to decreases in computing performance across multiple devices react appropriately when a cyber event happens. Consider and platforms. talking to M3 about how to insure for your cyber risks, including: hiring the best professionals in the industry to get 3. M alware threats evolve as cyber criminals exploit vulnerabilities you back up and running, covering related expenses, and across various software platforms. As organizations diversify reimbursing you for lost revenue. the software they use to conduct business, their vulnerability to malware increases. Malware puts steadily swelling pressure 2019 CYBER LIABILITY LANDSCAPE on the budgets and staffing of internal and external IT security 2018 picked up where 2017 left off in terms of data breaches. teams. Despite the number of reported data breaches decreasing 4. Increased regulatory scrutiny surrounding data breaches (1,232 from 1,597), the number of overall records exposed continues throughout 2019. The Office of Civil Rights increased 133% in 2018. (predominately under HIPAA Law) and the Federal Trade Commission are demonstrating federal authority in their 2018 Facts & Figures: respective divisions. Meanwhile, states are taking up the task of rewriting data breach laws to be more in line with the European Union General Data Protection Regulation (GDPR) $3.86 million average cost of a data breach and 2020 California Consumer Privacy Act (CCPA) legislation. Better armed with authority granted by their state laws, state attorney generals will be diligent in investigations and in Average time to identify a breach: 197 days exercising fines. 5. T he cyber liability market is responding to discord on whether a breach should be covered as peril or through a standalone insurance policy. Modifications to policy forms are under 27% Average increase in cost of cyber crime in 2018 ongoing consideration to tackle gray areas like terrorism and physical hardware loss. 6. T he cyber liability market remains competitive with capacity $4 billion current cost of the Equifax data breach increasing in excess of $600M. Renewal pricing is stable (between -5% and +3%) with an added underwriting emphasis on IT security controls and incident response. Low hazard industries 7 out of 10 organizations say their risk (i.e., construction, manufacturing, etc.) are experiencing a very increased significantly in 2018 competitive market with below average pricing. 7. Insurers and security professionals place ongoing emphasis on the need to create and maintain an IRP plan. An active Three largest data breaches of 2018: Incident Response Plan (IRP) can reduce cyber losses by up to • Marriot International - $500M 20%, but 77% of organizations indicate that they do not have • Exactis - $340M one in place. Timely incident response is critical in data breach • Under Armour - $150M remediation. l 20 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
EARN UP TO 20%* MORE MONEY WITH A DEALER OWNED WARRANTY COMPANY FROM ITS INVENTOR. CHOOSE PROTECTIVE'S F&I SOLUTION FOR MORE CONTROL, TRANSPARENCY AND WEALTH. It doesn’t matter what dealer participation program you currently have. When you choose the Protective DOWC™ program, they have the potential to earn more money. That’s because a Protective DOWC program is specifically structured to generate the greatest amount of income for dealers. You get to design F&I solutions that provide the most value to your customers, while we handle the demands of daily administration. Visit protectivedowc.com Or call Protective’s Wisconsin representative, James Mercer at 866 477 1434 to learn more * Projections based on consistent, eligible product sales over a ten year period compared against traditional reinsurance programs. Earnings vary based on company performance. Protective and its associated companies do not provide tax advice. Please consult your financial and tax advisor.
Holiday Automotive’s Safety Campaign H oliday Automotive of Fond du Lac has launched a multi-faceted awareness campaign promoting safe driving, especially aimed at teens. The campaign highlights statistics from the National Highway Traffic Safety Administration (NHTSA), and the National Foundation for Teen Safe Driving (NFTSD). The data show that car crashes are the #1 cause of death among teenagers. What may surprise some is the fact that teens crash most often because they are inexperienced; not because they take more risks behind the wheel. In the United States, the fatal crash rate per mile driven for those 16 to 19 years-old is nearly 3 times the rate for drivers age 20 and above. Risk is highest at ages 16 and 17. Add in the risks associated with underage drinking, speeding, lack of seat belt use and overcrowding in a vehicle and the likelihood of an accident with tragic consequences escalates quickly. “Our vehicles get us to life’s events,” added Gilbertson. “We want all drivers and their passengers to enjoy their travels and get to their destinations safely. It’s as simple as that!” 22 DEALER POINT » S P R I N G 2 0 1 9 » www.watda.org
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