Influencers 2020's - The Stylus team looks ahead to the industry influencers who will matter in 2020 - indexed according to our Innovation ...
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SECTION 2020: LOOK AHEAD
2020's
Influencers
The Stylus team looks ahead to the industry influencers
who will matter in 2020 – indexed according to our
Innovation Platforms and cross-referenced by directory.
AINFLUENCERS 2020: LOOK AHEAD
Sustainable Futures outlines the Stylus approach
to planet-friendly innovation, as we move into an
era defined not by product consumption, but brand
experience. As a youthful and entrepreneurial outlook
Sustainable disrupts living habits and rewrites archetypes, we
examine how brands can attract a new generation
of socially conscious smart consumers.
Futures
Influencers CONSUMER ATTITUDES
AMY & ELLA MEEK
Kids Against Plastic
Teenagers Amy and Ella founded child-led charity
Kids Against Plastic to tackle the problem of plastic-
polluted oceans. The sisters are ambassadors for
#iwill, a British organisation championing youth social
action, and presented a TedX talk last year. Ella reports
on environmental issues for Sky Kids' weekly news
programme FYI.
TECHNOLOGY
DANIELA FERNANDEZ
Sustainable Ocean Alliance
Fernandez founded San-Franciscan non-profit
Sustainable Ocean Alliance, creating a whole new
sector for sustainable ocean tech in the process. In
2018, the organisation announced the Ocean Solutions
Accelerator, which nurtures start-ups focused on
protecting the ocean.INFLUENCERS : SUSTAINABLE FUTURES 2020: LOOK AHEAD
FOOD & BEVERAGE PRODUCT DESIGN
TOM NEWMARK STUART TEMPLAR
The Carbon Underground Volvo
Tom Newmark is founder of The Carbon Underground, As director of sustainability, Templar is repositioning
the Californian organisation behind new food this giant within a polluting industry as an
certification The Soil Carbon Initiative. This label environmental trailblazer. By pursuing initiatives
recognises efforts made by farmers and food that support natural ecosystems and harvest green
producers towards regenerative farming and better soil energy, Templar illustrates that brands must adopt a
health. It works with Ben & Jerry's and Danone. multifaceted role to stay relevant in a sustainability-
driven landscape.
TRAVEL & HOSPITALITY COLOUR & MATERIALS
INDRE LEONAVICIUTE NANCY DINIZ
Fairbnb.coop BioMatters
Pitched as an "ethical alternative to Airbnb", Fairbnb. As leader of the brand new MA Biodesign course at
coop – co-founded by Leonaviciute – is a vacation Central Saint Martins, Diniz is responsible for teaching
rental platform that gives 50% of its profits back to a new generation of designers how to unlock the
local communities. It operates a 'one host, one home' potential of biomaterials and sustainable design. The
policy to limit the impact of home rentals on the trained architect also founded BioMatters, a company
hospitality industry. developing products manufactured entirely from waste.
FASHION RETAIL
ROGER HALLAM & GAIL BRADBROOK HASNA KOURDA
Extinction Rebellion Save Your Wardrobe
Hallam and Bradbrook are co-founders of eco-activist An energising figure in eco-smart fashion tech,
movement Extinction Rebellion. Many of their activations London-based economist-turned-technologist
focus on change within the fashion industry – such Hasna Kourda is the CEO and co-founder of Save Your
as peacefully disrupting London Fashion Week (and Wardrobe. The brand-integrated app adds old clothes
achieving an audience with the British Fashion Council), and new items into one virtual store with instant links
as well as encouraging members globally to boycott to aftercare services (repair, donations, resales) –
buying new fashion for one year. using digital management tools to stem mindless
consumption.
BEAUTY MEDIA & MARKETING
LUCY SHEA
BRIANNE WEST
Futerra
Ethique
New Zealand-based biologist turned beauty Shea is group CEO of UK creative agency Futerra,
entrepreneur Brianne West launched "the world's first which is proactive in demanding more sustainable
zero-waste lifestyle brand". The plastic-free personal- practices from both clients and peers. In June 2019,
care range offers 30 fully biodegradable beauty bars – it responded to Extinction Rebellion's open letter to
tackling everything from shampoo to self-tanning. The the ad world by launching #CreativesforClimate, which
bars are manufactured with minimal amounts of water, aims to "make sustainable development so desirable
highlighting a sustainable ethos that will inspire in 2020. it becomes normal".INFLUENCERS 2020: LOOK AHEAD
Inclusivity Outlook captures the nuances of diversity's
shifting definitions, showing brands how to embrace an
ethos of inclusivity. We unpick evolving consumer views
on gender, age, sexuality, race, body positivity, culture
Inclusivity and physical and mental disability, identifying
the products, services and engagement strategies
that resonate most.
Outlook
Influencers CONSUMER ATTITUDES
SHERIN KHANKAN
Mariam Mosque
Denmark's first female imam, Khankan founded the
female-led Mariam Mosque in Copenhagen, which
hosts women-only Friday prayers. Since writing Women
Are the Future of Islam last year, she has campaigned
to “create new narratives for women and Islam within a
modern world.”
TECHNOLOGY
RASHIDA RICHARDSON
AI Now Institute
As director of policy research at the AI Now Institute
in New York, Richardson explores the social
implications of artificial intelligence – including how
underrepresentation impacts on products, services
and society through systemic algorithmic bias.INFLUENCERS : INCLUSIVITY OUTLOOK 2020: LOOK AHEAD
FOOD & BEVERAGE PRODUCT DESIGN
GEETIKA AGRAWAL CARLA CAMMILLA HJORT
La Cocina Space10
Agrawal is programme director at La Cocina, an Hjort is driving a new precedent for designers to cater
initiative that offers affordable kitchen space – as to users of all ages and abilities as standard. As founder
well as advice and technical support – to women from of Danish design lab Space10, she's exploring how
communities of colour to grow their food businesses. inclusive, multigenerational architecture can enrich
In 2020, the organisation will open a permanent food diverse communities and adjust to users' individual
hall in San Francisco, where these start-ups can trade. needs as they evolve over time.
TRAVEL & HOSPITALITY COLOUR & MATERIALS
KAREN AKPAN JESSICA WALSH
Black Kids Do Travel Ladies, Wine & Design
Travel blogger Akpan founded online travel platform NY-based art director Walsh of renowned firm
Black Kids Do Travel to encourage parents with children Sagmeister & Walsh is regarded for her disruptive,
of colour to explore the world and document their attention-grabbing visuals bursting with colour.
adventures online. With a Facebook, Instagram and She recently founded Ladies, Wine & Design – a global
blog presence, it provides a safe space for questions, non-profit initiative that supports all women and
comparisons and anecdotes. non-binary creatives through mentorship and
community events; and the website Let's Talk About
Mental Health.
FASHION RETAIL
RIO URIBE HEIDI ZAK
Gypsy Sport ThirdLove
Gypsy Sport founder Rio Uribe takes a 360° approach Heidi Zak, co-founder of US body-positive lingerie
to diversity, embracing a gender-fluid, pan-ethnic brand ThirdLove (available in 78 sizes), has created
and body-inclusive outlook end to end. The designer a rallying cry in retail form for women. She even
continues to open up conversations about inclusivity took a full-page ad in the New York Times when
and representation – building a brand famed for Victoria's Secret CMO Ed Razek slammed plus-size
prioritising the voices, bodies and experiences of and transgender models. The brand just received
marginalised groups. $55m in fresh funding.
BEAUTY MEDIA & MARKETING
CHARLI HOWARD ANNA O'BRIEN
Squish Glitter + Lazers
British model and body-positivity activist Charli American plus-size fashion model, social activist and
Howard has created a skincare line aimed at young men TikTok star (boasting more than two million followers
and women to help mainstream the anti-perfection on the platform), O'Brien was chosen by Gillette for
movement. Squish is founded on the principle of its latest Venus razor blade campaign. The decision
celebrating diversity and visible 'flaws', and the first sparked a major debate around the need to tackle
campaign banned the use of Photoshop. body-shaming stereotypes in advertising.INFLUENCERS 2020: LOOK AHEAD
Digital Worlds outlines the Stylus approach to tech-driven
innovation as we move into a post-digital era in which
technology is invisible. Soon there will be little distinction
between the natural world and the digital world; the two
Digital Worlds will have become inextricably connected.
Influencers
CONSUMER ATTITUDES
ZOË DESMOND
Frolo
Friendship app Frolo was inspired by Desmond's
experience of isolation as a single parent. Subscribers
can match with each other based on their location,
shared interests and child's age, as well as organise
group activities such as trips. A newsfeed also enables
solo parents to post questions and share advice.
TECHNOLOGY
MARK ROLSTON
Argodesign
Product design consultancy Argodesign has partnered
with Magic Leap to design the user experience model
for the US company's mixed-reality headset. That
places it at the forefront of the Mirrorworld revolution,
in which reality will be overlaid with an interactive
digital layer.INFLUENCERS : DIGITAL WORLDS 2020: LOOK AHEAD
FOOD & BEVERAGE PRODUCT DESIGN
RICCARDO ACCOLLA ALEXANDRA DAISY GINSBERG
Ripe.io
The multidisciplinary artist and designer uses digital
Accolla is director of digital food science at food media to distil complex issues into vivid speculative
supply blockchain start-up Ripe.io. It has collaborated worlds that interrogate our relationship with technology
with flavour research lab FlavourWiki to develop and nature. Ginsberg is pushing a new approach
a blockchain for flavour, whereby taste, texture and to activism, where art and design is used to help
aroma can be tracked along the entire lifespan of viewers emotionally process an uncertain future, and
an ingredient. take action.
TRAVEL & HOSPITALITY COLOUR & MATERIALS
ROSS RICHMOND & RACHELLE SNYDER CIARAN MOORE
Arrive
Scottish designer Ciaran Moore is pioneering eco-
Husband-and-wife team Ross Richmond and Rachelle friendly textiles with his virtual reality (VR) experience
Snyder are making camping accessible to mainstream and fashion customisation concept B34. Users can
consumers who lack at-home space and funds for explore a visually rich digital landscape through a VR
equipment with Arrive – a new rental app for high- headset and save scenes they like as prints, which can
end camping gear. Users can have tents, backpacks, be printed on demand using direct-to-garment (DTG)
sleeping bags and gadgets delivered to their house or a printing technology.
pick-up point near their campground.
FASHION RETAIL
AMBER JAE SLOOTEN & KERRY MURPHY MATTHEW DRINKWATER
The Fabricant Fashion Innovation Agency
Slooten and Murphy are the founders of Dutch digital A champion of cross-industry ingenuity, Drinkwater
fashion house The Fabricant – a brand challenging the unites industry and academia at the helm of LCF's
notions of what it means to buy, own and wear clothes. Fashion Innovation Agency. Placing radical innovations
In 2019, it used 3D design software to create the world's in AI, VR and immersive tech from super-studios
first ever digital blockchain dress, which sold at auction including Microsoft and Disney's ILMxLAB into the
for $9,500 (£7,400). hands of emerging designers, he's reshaping the
interplay of fashion, retail, media and technology.
BEAUTY MEDIA & MARKETING
INES MARZAT EDWARD SAATCHI
Ines Alpha Fable Studio
French 3D make-up artist Ines Marzat is one of the key Founding member of US-based VR studio Fable, Edward
artists leading the e-make-up revolution as a form of Saatchi is pioneering the development of “virtual
self-expression. She uses CGI software to push the beings” – digital companions that you can interact with
boundaries of beauty, and her face filters on Instagram via VR and augmented reality. Fable's virtual being
blend beauty, nature and science fiction for the public Lucy won an Emmy Award in August 2019 for her role in
to experiment with. interactive film Wolves in the Walls.INFLUENCERS 2020: LOOK AHEAD
Luxury Perspectives takes the pulse of an industry in
flux, spotting the emerging markets that matter, the
digital channels redefining brand narratives, and the raw
materials being recast as precious by the next generation
Luxury of craftspeople.
Perspectives
Influencers CONSUMER ATTITUDES
THEBE MAGUGU
The first ever African winner of the 2019 LVMH Prize
for emerging talent, South African designer Magugu's
womenswear celebrates his local culture. It shows the
industry's elevation of non-Western heritage as young
affluents in emerging markets seek homegrown high-
end brands – a shift driven by socio-political unrest,
tariff trade wars and renewed patriotism.
TECHNOLOGY
LEANNE KEMP
Everledger
US blockchain provenance tracker Everledger enables
brands to trace the flow of resources throughout the
supply chain, from production to retail. Initially focused
on luxury goods including diamonds, art and wine,
it's now expanding into other areas, including e-waste
and minerals.INFLUENCERS : LUXURY PERSPECTIVES 2020: LOOK AHEAD
FOOD & BEVERAGE PRODUCT DESIGN
RASMUS MUNK IVY ROSS
Alchemist Google
Munk is the restauranteur and head chef of Alchemist Ross is setting a new standard for luxury electronics,
– a $600 per head, 50-course, multisensory dining whereby goods appeal to consumers' emotions and
experience in Copenhagen. It uses gastronomy and resonate with their social concerns. With Google aiming
art to make bold and provocative political, cultural and to use only recycled materials by 2020, Ross's push for
social statements. responsible production is humanising technology with
refreshed purpose and welcoming aesthetics.
TRAVEL & HOSPITALITY COLOUR & MATERIALS
CHIP CONLEY LUKE EDWARD HALL
Modern Elder Academy
British artist, designer and interiors editor Hall
In 2019, Chip Conley launched Modern Elder Academy, is influencing a whimsical design movement that
a "midlife wisdom school" in California aimed at older champions vintage, colourful and maximalist
millennials, Gen X and young boomers who want to aesthetics. He's known for taking inspiration from
reassess their values and pathways, and reclaim a history, particularly the classical era, and using a sense
sense of awe and curiosity. The $5,000 seven-day of playfulness to curate compelling spaces and create
retreat offers thoughtful workshops, meditation and characterful products and artworks.
salt yoga in beautifully designed settings.
FASHION RETAIL
REMO RUFFINI JOHAN OBEL
Moncler The Drug.Store
CEO of Italian apparel and lifestyle company Moncler, Danish entrepreneur Johan Obel, co-founder of
Ruffini has revolutionised the brand's offer with Moncler cannabis start-up The Drug.Store, is reimagining
Genius – rejecting a single creative director in favour 'canna-culture' as a core part of a luxury, experience-
of a roster of high-profile designers each season. This enriched lifestyle. The brand's newly opened flagship
has elevated the brand to a new level of desirability, and in London's affluent Marylebone is a beacon for
opened it up to a lucrative new audience. imaginative design, supported by fully legally verified,
high-quality CBD products.
BEAUTY MEDIA & MARKETING
GUCCI WESTMAN BIENAIMÉ BROTHERS
Westman Atelier 84Paris
The American celebrity make-up artist launched her Hervé and Olivier Bienaimé are co-founders of
eponymous colour cosmetics line in June, which French creative agency 84Paris – responsible for
pushes the boundaries of innovation by combining raw groundbreaking interactive and experiential campaigns
natural materials and innovative synthetics. Featuring for the likes of BMW, Chanel and Valentino.
the tag line "consciously crafted beauty", the formulas
are designed to sit well on older skin and create a 'no
make-up' look.INFLUENCERS 2020: LOOK AHEAD
Wraparound Wellness explores the fast-growing
wellbeing sector, setting the agenda for brands
across all categories to adopt its new codes in order
to attract an emerging breed of mindful, health-
Wraparound conscious consumers.
Wellness
Influencers CONSUMER ATTITUDES
JENNY ODELL
Stanford University
Writer and artist Odell is the author of How to Do
Nothing: Resisting the Attention Economy. It looks
to redefine definitions of productivity, reconnect
us with the natural world, and uncover ways of achieving
meaningful happiness amid the constant distractions
of today's always-on culture.
TECHNOLOGY
POPPY CRUM
Dolby Labs
Working at Dolby Labs and Stanford University,
neurologist Poppy Crum is combining ubiquitous
sensing with machine learning to explore how
physiological signals can diagnose our states of
mental and physical wellness.INFLUENCERS : WRAPAROUND WELLNESS 2020: LOOK AHEAD
FOOD & BEVERAGE PRODUCT DESIGN
GURUDUTH BANAVAR TAKEHIRO IKEDA
Viome Panasonic
Viome's at-home microbiome analysis kit allows As creative director of Panasonic, Ikeda is navigating
consumers to test the quality and activity of bacteria a new approach to technology, whereby sensors and
in their gut. Using these results, the NY-based bio-tech data can help support users' wellbeing. Spearheading
start-up – where Banavar is chief technology officer – the company's Balance of Being concept collection,
creates an ultra-personalised nutrition plan for optimal Ikeda explores how meaningful engagement with
gut health. technology can restore balance and help consumers
look after themselves.
TRAVEL & HOSPITALITY COLOUR & MATERIALS
CHRIS NORTON ROSIE BROADHEAD
Equinox Hotels
London-based materials designer Broadhead explores
Luxe fitness lifestyle brand Equinox opened its first how the clothing we wear can directly affect our health.
hotel in New York in 2019. It offers guests an emporium She has worked with a microbiologist to encapsulate
of wellness that lasers in on top-notch fitness activities, probiotic bacteria within prototype fabrics, which can
nutritious food and enhanced sleep. It will open in five then reduce body odour and improve the skin's immune
more US cities by the end of 2022, under the leadership of system when worn.
CEO Norton.
FASHION RETAIL
TOM DALY & MAX VALLOT RACHEL BLANK
District Vision Rory
As the co-founders of Californian lifestyle brand American businesswoman Rachel Blank is the
District Vision, Daly and Vallot have successfully co-founder of Rory, a pioneering brand within the
tapped the underserved men's wellness industry – booming retail-meets-medicine sector offering
creating lifestyle-focused product and an audio series an 'end-to-end' service for women's health. Rory's
for runners that prioritises mindfulness and meditation. notable focus on supporting menopausal women
spotlights Blank's brilliance; more brands should take
a leaf from her playbook in aiding transitional
experiences beyond Gen Z.
BEAUTY MEDIA & MARKETING
EMILIA ORTIZ NADJA LOSSGOTT
Dazed Beauty AMV BBDO
Edgy style magazine Dazed's wellness editor Emilia One half of N&N with Nicholas Hulley, both of whom
Ortiz is redefining self-care for the LGBTQI+ community were promoted to executive creative directors of British
and minority groups. She offers New-Age tips and advertising agency AMV BBDO in September 2019. The
mental wellbeing advice on Instagram by spotlighting move is a reflection of the power of their work – most
an ancient Puerto Rican practice called brujeria. She notably, the groundbreaking Blood Normal campaign
also advocates alternative therapies to alleviate anxiety for Bodyform, and Trash Isles for LadBible.
and ward off evil spirits.INFLUENCERS 2020: LOOK AHEAD
Fast Consumption is not about FMCG versus luxury,
and it’s not about fast versus slow. Wide-reaching in its
potential applications, the principles of fast consumption
can be adapted to almost every industry and category –
Fast so long as the approach is artfully conceived, sensitively
applied and agile.
Consumption
Influencers CONSUMER ATTITUDES
HALLE TECCO
Natalist
Tecco's subscription box start-up Natalist streamlines
conception, delivering a curated selection of
pregnancy-aiding essentials each month. It aims to
save time spent searching drugstore aisles and trawling
through information online by sourcing science-backed
products and only delivering them as they are required
along the journey.
TECHNOLOGY
AHTI HEINLA
Starship Technologies
Ahti Heinla is the co-founder of Starship Technologies,
a start-up aiming to create a delivery system of
autonomous robots on wheels that deliver parcels
on request, 24 hours a day, free of charge. The bots
currently deliver food across campuses in the US. The
company plans to expand after raising $40m in series
A funding in August 2019.INFLUENCERS : FAST CONSUMPTION 2020: LOOK AHEAD
FOOD & BEVERAGE PRODUCT DESIGN
TOR HARRIS ADAM GOSWELL
Waitrose Lush
In 2019, Harris was responsible for trialling the Goswell uses AI and machine learning to create
plastic-free supermarket concept Waitrose Unpacked, an augmented reality app that negates the need for
whereby Waitrose customers brought their own packaging for Lush's 'naked' cosmetics. His
containers to fill in-store with loose dried produce, open-source digital packaging will extend product
wine, beer, detergent and frozen fruit and vegetables. categories and roll out across more stores in 2020
The initiative will be rolled out across further UK stores – sparking a new, waste-free approach to displaying
in 2020. products in-store.
TRAVEL & HOSPITALITY COLOUR & MATERIALS
NICK JONES EBEN BAYER
Soho House/Mollies Motel Ecovative
Soho House founder Nick Jones was the driving force Bayer is co-founder and CEO of NY-based company
behind the opening of Mollies Motel & Diner in 2019, Ecovative, which makes compostable packaging from
redefining the British roadside hospitality experience. mycelium – the root structure of mushrooms. He's
Inspired by 1950s Americana culture, the motel, diner currently launching a new company, Atlast Food Co., to
and drive-through comes complete with a general store use mycelium to improve the structure of plant-based
and co-working space. meats, and is reportedly looking into mycelium for
skincare and health products.
FASHION RETAIL
JOHN LYTTLE ISABELLA ABERLE
Boohoo Xarista
The 2019 appointment of John Lyttle at Boohoo was Aberle is the UK techpreneur behind Xarista – a Google
swiftly followed by the company's purchase of Karen Chrome extension that lets users customise their
Millen and Coast's online businesses – marking the new browsing experience by transforming e-tail sites into
CEO's determination to scale up Boohoo's multi-brand personalised e-shops (for instance, by filtering vegan
platform and gain further share in the global fashion products only). A key player in the pursuit of more
e-commerce market. nuanced e-tail, she's already collaborated with Sains-
bury's and Holland & Barrett.
BEAUTY MEDIA & MARKETING
VALENTINA MILANOVA ANA BALARIN
Daye Mother London
Aiming to completely transform the feminine care Creative partner at Mother London, Balarin is behind
industry, Milanova's tampons are coated with 30% some of the most inspired FMCG campaigns of the
cannabidiol (CBD) to maximise pain relief during last year. Highlights include her work with femtech
menstruation. Daye's subscription service allows users developer Elvie, busting taboos around breastfeeding;
to order boxes that will arrive ahead of their next cycle, and innovative ads for Coca-Cola and KFC.
while an accompanying health platform helps to reduce
the stigma around periods.You can also read
