MEDIA KIT 2021 - Drinksbiz
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MEDIA KIT 2021
Drinksbiz is the independent bi-monthly magazine dedicated to New Zealand’s drinks
industry. It is read by a wide audience across liquor retail, production, distribution,
FEBRUARY / MARCH 2020
DRINKSBIZ.CO.NZ hospitality, brand and marketing.
Published by Trade Media Limited, Drinksbiz has a 30-year history as the ‘go-to’
Refresh magazine for the New Zealand drinks industry.
your GIN RTD
Each issue of Drinksbiz lands on the bars, counters and board room tables of the more
than 10,000 businesses that hold current New Zealand liquor licences, as well those who
design, create and market associated products for the liquor industry.
Drinksbiz Editor Victoria Wells is a journalist who has written extensively across the
drinks and food industries for more than 15 years. Respected industry figures such as
wine writer Joelle Thomson, beer columnist Michael Donaldson, and UK spirits expert
Dominic Roskrow offer expert commentary and reviews in each issue, alongside guest
contributors.
In every issue of Drinksbiz:
ENJOY RESPONSIBLY
• Latest industry news and product releases
• Feature stories on industry trends and developments
• Profiles of key figures in the New Zealand drinks industry
• Market round-ups across beer + cider, wine, and spirits categories
Drinksbiz is your essential guide to reaching those who matter to you in the
New Zealand drinks industry.
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
T rade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021.
PO Box 37745, Parnell, Auckland 1151
What our advertisers say…
MEDIA KIT 2021
“Drinksbiz is an important publication for us to
advertise in to keep the trade informed about
the brands in our portfolio. The magazine
always provides a comprehensive update on
Who reads Drinksbiz? industry and trends, and category reports.
The Drinksbiz team are very easy to work with
• Every issue of Drinksbiz is delivered to more than 10,000 businesses with
and are determined to produce the best trade
current New Zealand liquor licences
magazine they can.”
• The Drinksbiz audience includes owners and staff at bars, pubs,
Bho Patel – Head of Marketing, Federal Merchants & Co
restaurants, cafés, bottle stores, fine wine retailers, clubs, supermarkets,
gourmet food stores, hotels, brewers, distillers, winemakers, PR and “Roger and the team at Drinksbiz are leading
marketing companies
the charge with their publication. They are
• The mailing list is updated constantly against the definitive list of current the perfect icebreaker for our extending arm
licence-holders to ensure maximum effectiveness for advertisers of innovation, ensuring we get the best cut
• Each copy of Drinksbiz has a long shelf life, with readers and advertisers through across the hospitality industry.”
referring to back issues for essential drinks information. Mark Neal – Co-founder, Scapegrace Distilling Co.
“We have found our association with
Drinksbiz to be mutually beneficial for both
our companies. Tickety-Boo Liquor is a spirit-
only portfolio and we find that Drinksbiz
understands our category and reaches exactly
the trade demographic we need it to. The
content is informative as a reader and well
presented as a supplier. They understand that
our relationship is a partnership.”
Kevin Rowe – Managing Director, Tickety-Boo Liquor
“Drinksbiz is a key supplier for Saverglass. With
excellent reach, great service, flexibility and
communication we find Drinksbiz to be a superb
tool to reach customers.”
Karen Bullen – Saverglass NZ
“The service I’ve received from Roger has
How can Drinksbiz help you? always been very quick and effective and he
Drinksbiz is a glossy, full colour, content-rich magazine printed on high is always keen to get a solution that works for
quality paper to create an enjoyable experience for the reader and to both parties. I’ve always been very happy with
showcase content to its best effect. the final product.”
We offer a wide range of promotional options, from premium brand Simon Warren – Senior Brand Manager, Lion NZ
advertising placements, to content creation for company profiles and
product showcases, through to ad design. “Beverage Brothers is a reasonably young
Our advertising clients span the drinks industry and include new artisan player in an established market, and we
producers, distributors, and major global drinks brands. needed a quality advertising platform for both
the company and our new to market brands.
If you have a product to promote or a story to tell, appearing in Drinksbiz
We have found Drinksbiz to be the perfect
puts you in front of the right people.
partner – it has great industry reach and a
Our readers are the drinks industry owner/operators making purchasing
team that not only support the process, but also
decisions, the frontline hospitality staff making recommendations to
share their collective knowledge, making the
customers, and a wide range of professionals involved in the creation,
process an extremely enjoyable one.”
marketing, distribution and sale of beer and cider, wine, spirits and mixers.
Aaron Winter – Managing Director, Beverage Brothers
Get in touch today to find out how Drinksbiz can help you.
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
T rade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021.
PO Box 37745, Parnell, Auckland 11512021 Publishing Calendar
Issue Date/ Category Reports Booking & Material Deadline Publication Date/In trade by
FEBRUARY / MARCH 2021
Vodka / Sauvignon Blanc / Beer and cider Thursday, 28 January 2021 Tuesday, 9 February 2021
APRIL / MAY 2021
Whiskey and bourbon / Chardonnay / Beer and cider Thursday, 25 March 2021 Tuesday, 6 April 2021
JUNE / JULY 2021
Scotch whisky / Pinot Noir / Beer and cider Thursday, 27 May 2021 Tuesday, 8 June 2021
AUGUST / SEPTEMBER 2021
Rum / Syrah, Shiraz, Merlot / Beer and cider Thursday, 22 July 2021 Monday, 2 August 2021
OCTOBER / NOVEMBER 2021
Gin / Aromatic Whites / Beer and cider Thursday, 23 September 2021 Monday, 4 October 2021
DECEMBER 2021 / JANUARY 2022
Tequila, Mezcal / Bubbles, Rosé / Beer and cider Thursday, 18 November 2021 Monday, 29 November 2021
JUNE / JULY 2020 DECEMBER 2019 / JANUARY 2020 AUGUST / SEPTEMBER 2019 APRIL / MAY 2019
DRINKSBIZ.CO.NZ DRINKSBIZ.CO.NZ DRINKSBIZ.CO.NZ DRINKSBIZ.CO.NZ
CE L EBR AT I NG
50 Y E A R S OF
TAY LOR S W I N E S
LIO16377_Smirnoff_Seltzer_POS_A3_R01.indd 1 15/05/20 1:00 PM
LIO16377_Smirnoff_Seltzer_POS_A3_R01.indd 1 15/05/20 1:00 PM
WINE REPORT – PINOT NOIR WINE REPORT – PINOT NOIR FEATURE – TRENDS FOR 2020 FEATURE – TRENDS FOR 2020
A new study of US WITH THE US a key launching point for bartenders have also started using sake,
Revered red
global trends, a new study of bartenders sherry and other lower ABV spirits as a
TALK
bartenders offers a from 15 cities across the States has cocktail base as well.
revealed some key areas of growth that “The low sugar/low alcohol cocktail
glimpse of what’s to are either already surfacing here, or likely trend has certainly been gaining
Pinot Noir is the most planted red grape in come in the drinks
to arrive soon. momentum but it’s not widespread, yet,”
Increasing customer demand for low- says Brandy Rand, Chief Operating Officer
New Zealand and continues to grow in quality, world for 2020 sugar/low-alcohol drinks, hard seltzers, of the Americas at IWSR Drinks Market
and spicy cocktails are just some of the Analysis. “People want a high-quality,
style and classic flavours, says Joelle Thomson trends highlighted in the US Bartender handcrafted low-alcohol or alcohol-free
Strategic Study released by IWSR Drinks cocktail experience, and are willing to pay
Market Analysis in January. for it, but on-premise operators need to
The research included in-depth and move beyond soda and juice concoctions
in-person qualitative bartender interviews, and develop a serious no- and low-
cocktail menu analysis, and on-premise alcohol cocktail menu with high-quality
OF THE
consumption metrics across different fresh ingredients. It’s also up to brand
categories of establishments (from craft owners to develop products and provide
Under RRP $20 Marlborough’s Southern Valleys are hot bars to neighbourhood restaurants). education to the trade on how to do
2019 Wairau River Marlborough
property for high quality wines, especially IWSR says that while some learnings this well.”
varied from market to market, the study
Hard seltzers, canned cocktails
Pinot Noir
RRP $18 to $19
Pinot Noir, which thrives when grown here. found several key national trends:
and other “bubbly” drinks
Federal Merchants Demand for low-sugar and low- Consumers are increasingly turning to
This wine is commanding, fresh and alcohol drinks fizzy drinks such as hard seltzers, spritzes,
very good value from the Rose Family Consumers are increasingly interested in and spirit and soda cocktails in bars and
who own Wairau River Wines, which 2019 Pā Road Pinot Noir 2018 The Ned Pinot Noir creating healthier lifestyles, and this is restaurants. IWSR says that US brand
they established in 1978 on the banks RRP $19.99 RRP $24.99 impacting their cocktail decisions. Across White Claw has essentially created a new
Beverage Brothers Marisco
of the eponymous river in the heart of the US, the IWSR study found a rise in category of canned refreshment that
Marlborough winegrowing country. This is light-bodied, refreshing Marlborough’s Southern Valleys are consumer interest for lower sugar or is now crossing over to the on-premise
TOWN
I like this lighter style of Pinot Noir for a Marlborough Pinot Noir. It’s made from hot property for high quality wines, skinny cocktails, as well as lower alcohol environment. IWSR forecasts that the
cheeky midweek glass or two of tasty and machine-harvested grapes from several especially Pinot Noir, which thrives when (or zero alcohol) drinks, as people seek hard seltzer category will more than triple
refreshing Pinot, which hints at complexity vineyards in Wairau Valley that were grown here. The Ned Pinot Noir is made to manage their health and wellness. To by 2023, to reach over 281m cases (see
and draws me back for another sip. Great fermented in a combination of barrel and from grapes grown in the Waihopai meet the request for lower ABV options, story below).
value for money. 18.5/20 stainless steel tanks for approximately 10 Valley, which were 100% destemmed to
months. It’s made from Pinot Noir clones retain a smooth, soft and fruit-forward
2018 La Belle Angèle Pinot Noir 667, 115, 777, and Abel. A good value appeal, which shines in this tasty light to
RRP $18.95 wine; soft and smooth. 17.5/20 medium-bodied wine. It was matured in
Negociants a combination of stainless steel tanks and The rise of hard seltzers
La Belle Angèle is a character that RRP $20 – $30 French oak puncheons for nine months.
The newly released IWSR Hard Consumers cited ‘refreshment’ as “The rise of hard seltzers shows
represents the 1920s and the wines in 17.5/20
Seltzer Report found that hard the top hard seltzer attribute that there was a segment of consumers
this collection are designed to capture 2018 Tiki Estate Waipara Pinot Noir
seltzer and other “seltzer-like” appeals to them. under-served by the current
her carefree style and elegance. This RRP $22.95 2019 Hãhã Marlborough Pinot Noir
products command a market share “Hard seltzers are far from beverage alcohol market who
light-bodied French Pinot Noir is entry Federal Merchants RRP $24.99
of 2.6% of all beverage alcohol a fad, they’re growing at a were looking for alternatives that
Hãhã Wine
level in terms of price for a good quality Tiki Wines is owned by Sue and Royce in the US, up from only 0.85% a spectacular rate, and increasingly, were refreshing and flavourful, but
Pinot Noir and offers an easy gateway McKean who own a 325 hectare vineyard Hãhã’s Marlborough Pinot Noir is year ago. hard seltzer producers are pulling also low-calorie and low-sugar,”
in the Waipara Valley, 40 minutes made with grapes grown on a single IWSR also conducted a consumers from other beverage adds Rand. “These products
to this classic varietal thanks to its light
vineyard in the Awatere Valley, south consumer opinion and attitude alcohol categories, not just beer. also meet the growing consumer
characters and fragrant fruity aroma. north of Christchurch. Their wine brand study about hard seltzers, and Combined, hard seltzers and demand for convenience, and
16.5/20 was named for Royce’s great-great- of Marlborough’s main grape-growing
found that over half (55%) of US other canned seltzer-like products appeal to people that enjoy
grandfather, Ngati Uenuku chieftain, Tiki area on the Wairau Plains. The cooler alcohol consumers surveyed drink (vodka soda, as an example) popular cocktails like the vodka
Tere Mihi. The white label red, also known climate here provides freshness from them regularly, at least once a will drive the total ready-to- soda, and wine spritzers. We
as Tiki Estate Pinot Noir, is light and fresh slightly higher acidity in the grapes, which week. The research also shows drink category, making it the definitely expect to see more
balances the bright red fruit flavours and that while hard seltzers appeal to fastest-growing beverage alcohol brands taking advantage of this
with flavour notes of red fruit, a hint of younger generations of consumers, category in the US over the next fast-growing trend.”
spice and medium finish. Good value for adds a refreshing quality to this medium-
the category spans all ages and five years,” says Brandy Rand,
bodied wine. 16.5/20 Find out more at
an accessibly priced Pinot from a region demographics, reaching a broader COO of the Americas at IWSR
segment of the population. Drinks Market Analysis. theiwsr.com
that consistently punches above its weight
in quality. 17.5/20
32 DRINKSBIZ AUGUST / SEPTEMBER 2020 DRINKSBIZ AUGUST / SEPTEMBER 2020 33 24 DRINKSBIZ FEBRUARY / MARCH 2020 DRINKSBIZ FEBRUARY / MARCH 2020 25
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
T rade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021.
PO Box 37745, Parnell, Auckland 1151Premium Placements
COVER STORY – LEEFIELD STATION
New winery for Leefield Station
COVER STORY – LEEFIELD STATION
“We have a unique proposition with
Front Cover
Stories from the land Includes:
Another brand building rapid momentum Leefield Station as we are an operating
is Leefield Station, which saw Stage 1 farm and vineyard/winery all on the same
of its new winery completed in time for property. This is something we wanted to
vintage 2020. celebrate and let consumers know about.
AUGUST / SEPTEMBER 2020
DRINKSBIZ.CO.NZ Leefield Station takes its name from the Why not celebrate the farm alongside the
2200ha property that Marisco Vineyards’ wine – and everyone loves a cute picture
- Front Cover of Drinksbiz
owner and winemaker Brent Marris of an animal, right?”
A new winery and the launch of a captivating new campaign have bought in 2013. It’s a century-old beef The new campaign includes print and
and sheep station in the upper reaches of digital executions and Marisco Vineyards
positioned Leefield Station on an exciting road ahead… Marlborough’s Waihopai Valley and just has worked closely with distribution
four kilometres from his Marisco base, partner Lion to provide assets to
which is home to the company’s Waihopai customers for use in their advertising or
- DPS ‘cover story’ – a 2 x page feature advertorial
IT’S BEEN quite the year already for attributed this to the uncertainty around River winery. on social media platforms.
Marisco Vineyards, owner of wine brands Brexit,” says Wilson. “But when COVID Leefield Station’s beef and sheep farm Siobhan Wilson says the feedback so
Leefield Station, The Ned and The Kings hit we suddenly saw a spike. Our key still operates, with around a quarter of far has been hugely positive, with one
w w w .l e E f i e l d s t a t i o n . c o .n z
Series. The Marlborough company has buyers described trading as being like the property now converted to vineyard. customer getting in touch on Facebook
opened the first stage of a major new the Christmas period, but without the The first wines were released in late 2016 to let them know she loved the “Seriously
winery at its Leefield Station vineyard planning. We were receiving orders and to great acclaim, and increased plantings good – no bull” image so much that she
story prepared in collaboration with Drinksbiz
and launched a new campaign for the being asked if we could ship in the same have meant more winery capacity was had it printed and framed.
and efficient manner,” says Wilson. “It
unique brand, as well as grown domestic week, which is unheard of normally. needed. Rather than expand the Waihopai
worked incredibly well and when fully Solid foundations for the future
and export sales and brought in a harvest “I believe this is testament to the River winery, Marris opted to build a new
complete the new winery’s capacity will Having successfully navigated a
under strict COVID-19 regulations. power of The Ned brand in markets like winery at Leefield Station to futureproof
be 20,000 tonnes.” challenging few months, Siobhan Wilson
Siobhan Wilson, General Manager the UK – in a crisis people turn to trusted the business for generations to come.
says the overall feeling for Marisco and
Sales and Marketing for Marisco brands, their favourites that will help them The plan was to have the first stage Animals star in new Leefield
its brands is very positive, with a focus
editorial and design team
Vineyards, says while it was a challenging get through the tough times – and this is of the winery ready to receive 2020 fruit Station campaign
on managing growth and ensuring solid
few months, everyone in the business what saw our sales increase.” from the Leefield Station vineyard and Marisco Vineyards is now putting Leefield
foundations for the business to keep
rose to the occasion brilliantly. “Our Wilson says they saw similar patterns so the construction and engineering Station front and centre for consumers
growing for the generations to come.
winery and vineyard staff were amazing, in New Zealand during lockdown with teams had to work hard under COVID-19 looking for wine with a strong provenance
“The great thing about being family-
and as the saying goes – in a crisis is Consumers turn to The Ned The Ned performing well in the limited constraints to have it ready for the first story. A new campaign showcases the
owned, with the next generation now
where you see people’s true colours. While harvest required a lot of focus grocery and online sales. “We again saw load in the first week of April. brand’s unique combination of agriculture
working in the business, is that you know
We were blown away by how our teams domestically, Marisco’s export and people turning to their trusted brands, The Leefield Winery team, led by and viticulture, with animals from the
we’re in it for the long haul and, as Brent
pulled together.” logistics teams were working hard to fulfil and more so as we came out of lockdown Brent Marris’ daughter Emma, then farm taking starring roles.
says, this helps you to slow down and
She says despite everything that wine orders after a sudden increase in and business went back to normal. processed 3,500 tonnes through the “There’s so much on offer in the world
make sound decisions for the future.”
was going on, the 2020 harvest went overseas demand for The Ned, particularly While overall in the New Zealand market new winery in just two weeks. “It’s been of wine that a brand needs to stand out,”
Cover Wrap
incredibly well. “The weather was from the UK and Australia. there was an increase in the sub-$10 designed with volume, efficiency and says Siobhan Wilson. “Any connection
awesome, yield was on track and quality “In markets like the UK, which is a segment The Ned shone through and has gentle handling of fruit in mind, so it will you can make with the consumer that is leefieldstation.co.nz
sensational – you couldn’t have asked for big market for us anyway, pre-COVID continued to sell – once again testament become a powerhouse winery that can memorable and authentic really makes facebook.com/leefieldstation
a better vintage.” we’d seen sales start to slow and we had to the strength of our brand.” handle large volumes of fruit in a timely the difference. @leefield_station
“We have a unique
proposition with Leefield
Station as we are an
Includes:
- Front Cover of Drinksbiz
operating farm and
vineyard/winery all on
the same property. This
is something we wanted
to celebrate and let
- Outside Back Cover of Drinksbiz
CHRISTOPHER DAVID THOMPSON
w w w .l e E f i e l d s t a t i o n . c o . n z
consumers know about.”
- DPS ‘cover story’
The new winery at Leefield Station Emma Marris
12 DRINKSBIZ AUGUST / SEPTEMBER 2020 DRINKSBIZ AUGUST / SEPTEMBER 2020 13
DRINKSBIZ WITH LIQUORLAND
Meeting the challenge
SHOWCASE
Scapegrace from a wheat-based neutral grain spirit
Drinksbiz with...
A promotional feature about your brand or
and 100% artisanal waters.
When the COVID-19 lockdown brought New Zealand retail to a virtual Vodka signals “Most vodkas talk about their purity
If you are a customer focused
being linked to how many times they
standstill, Liquorland CEO Brendon Lawry says the business and its disruptive distil their spirit,” says Neal. “Our purity
actually comes from the imperfections
new era for
Franchisees rose to the challenge and are now planning for the future
retailer with a passion for our
of the water, which is high in natural
business written and designed by the Drinksbiz
minerals, straight from our aquifer.”
premium NZ “With Scapegrace Vodka, we take
What have the past few months
spirits brand
needed it, as well as agreements to defer saviour for us for the two weeks of Alert a simpler and more honest approach.
been like for Liquorland?
A combination of scary, confusing, and
bizarre. COVID-19 has changed the way
all our relevant Franchise charges.
We negotiated support packages of
extended credit (or similar) with our key
Level 3. The volume of orders and the
turnover far exceeded even our most
optimistic predictions.
industry, now is an exciting SCAPEGRACE DISTILLING Co has
Rather than over-distil, we let the
character of the ingredients play their
part. We don’t have to worry about
time to join us. team in the magazine’s editorial style. You can
we do many things forever: the way we supply partners, negotiated on behalf By the end of day one, we had over launched Scapegrace Vodka – a removing pollutants from the aquifer
work, and what customers will expect of some Franchisees with landlords and 3000 customer comments (via our online significant move into a category beyond water we source, so it retains its high
from us. There are still a number of organised all the necessary PPE for stores customer feedback tool) about the gin for the award-winning premium mineral content. This gives Scapegrace
challenges ahead and the commercial (in case it was needed) and had a contact experience on the website and at store New Zealand spirit brand. Vodka its unique profile; a distinct
impact of C-19 has a long way to go. But tracing tool ready to go, specific to each at pick-up. It was a far higher rate of The new Scapegrace Vodka character that, un-surprisingly, reflects
as a business I think we’ve learnt a lot, store. commentary vs. normal trading and was range comprises a 700ml bottle of New Zealand.”
supply background information or we can create
built resilience, come closer as a team overwhelmingly positive. We think use of handcrafted artisan vodka (40.6% Neal describes Scapegrace Vodka
How did you prepare to start up
and strengthened the trust with our Click and Collect will stay high… it’ll just ABV), as well as three bottled premium as: “thick, textured, silky and slightly
again?
become part of the new way that people RTD flavours.
customers.
We focused on the fastest start possible
will shop.
Liquorland is New Zealand’s premium The launch marks the latest
“The ambition from day sweet, with pavlova-like characteristics.
It’s the character of the water that
How did Liquorland manage its out of Alert Level 4. We implemented
COVID-19 response? the changes we needed on our Click and Where to from here?
liquor franchise with over 125 stores milestone in a strong period of growth one was to create a makes it unique.”
for Auckland-based Scapegrace Scapegrace launched the new Vodka
nationwide. Liquorland benefits include:
the content based on an interview. (Minimum full
We set out very early to focus hard on
the things we could control. We didn’t
Collect site, negotiated our promotional
activity to re-start in different timeframes,
The condition of the economy, the health
of the traditional retail sector, the impact
Distilling Co, which is the fastest- global spirits company to their global audience through a live
growing independent spirits company
want anything that took the energy and and worked with our agency and printers of a significantly reduced tourism sector
• • Excellent supplier terms in New Zealand.
from New Zealand.” stream event, viewed by thousands
across 37 countries. It featured a
focus from what I think has been the most
Scapegrace rose to prominence bottle of Scapegrace Vodka frozen in a
important role the Liquorland Support
• • Support office expertise in operations, on the world stage when it won “We knew if we could stick to the large glacial ice cube, melting into an
Office has played for the network.
merchandise, finance, IT and marketing ‘World’s Best London Dry Gin’ at the meticulous techniques, using the same intimate water feature, accompanied by
page feature. Imagery must be supplied.)
On behalf of our Franchisees, we “In the face of the toughest 2018 International Wine & Spirits raw and elemental ingredients, we’d jazz royalty Nathan Haines playing his
became experts in the wage subsidy, to
the point that we were asking so many trading conditions anyone has • Annual profit share rebate Competition. In 2019, Scapegrace be able to create something special,” saxophone and flute.
released a unique naturally black gin agrees Mark Neal, co-founder and
questions of MBIE that they allocated Distributed by Hancocks
us our own account manager! We also
ever experienced we’ve seen • • Fly Buys, Airpoints and Click & Collect ‘Scapegrace Black’, which took the Marketing Director. “Scapegrace Vodka
world by storm and sold out in hours. was the first logical shift pivoting the
became experts on the obligations under the quality of our network • • Ongoing product and service training “The ambition from day one was to company in an exciting new direction.”
each Alert Level and ensured we had a
create a global spirits company from
platform the Franchisees could access to firmly on show.” • • National promotional and marketing programme New Zealand,” says Daniel McLaughlin,
Using a similar technique to the one
Scapegrace used to develop its award-
get information as quickly as possible.
– Brendon Lawry, CEO Liquorland co-founder and Managing Director of winning gin, Scapegrace Vodka is made
Being part of Foodstuffs generated • • Nearly 40 years’ experience as a Franchisor Scapegrace Distilling. in Canterbury, boasting characteristics
Showcase
an advantage for us too. We were part
of a daily crisis meeting where we got • • Alignment with Foodstuffs NZ
to understand the direction they were
to get mailers re-organised and delivered. and the way we and the rest of New
getting from government and agencies
We did the same thing in planning for Zealand manage COVID-19 to ensure
• • New Zealand’s most preferred liquor retailer*
under their ‘essential service’ status.
Alert Level 2, even though at the time it no future outbreak is all going to have
NEW RELEASE – SCAPEGRACE VODKA
We got to understand well ahead
went to print we didn’t know how we a massive bearing on Liquorland and all
of time what our obligations were (or
were going to be allowed to trade. other retail in New Zealand. Scapegrace Vodka Scapegrace Vodka & Soda Scapegrace Vodka & Soda with
likely to be) at each Alert Level and then
with Lime Cucumber & Mint
A promotional showcase for your brand or
The most important work-stream 40.6% ABV, 700ml RRP $84.95
could liaise with our own Liquorland How did Franchisees respond? If you’re interested in becoming a Liquorland franchisee 6% ABV, 250ml 4-pack RRP $16.95 2.5% ABV, 250ml 6-pack RRP $16.95
is continuing to focus on what we Aroma: Bright and pure with a hint
advisory council to design the plans to They’ve been simply amazing. In the face
can control and meeting customers’
please email enquiry@liquorland.co.nz of cereal to round off the clean and Citrus oils of fresh lime, which balance Lighter in alcohol, calories and carbs,
communicate these under each Alert of the toughest trading conditions anyone or phone Dave Yurak on 027 457 2210 creamy character. seamlessly with a classically long velvet the light, cool freshness of cucumber
expectations.
Level. We were also working with local has ever experienced we’ve seen the Palate: Velvety, clean and balanced, finish. and mint is elevated with a lifting, long
It’s our feeling that Kiwis are more initial push of dry wheat with apple, finish.
licensing authorities and councils around quality of our network firmly on show.
aware now than ever that how and where rolling into creaming soda finish. Small Scapegrace Vodka & Old
New Zealand. The plans the store teams had around
business using supplied copy and imagery.
they spend their money has a material amount of heat. Fashioned Lemonade with Mint
managing physical distancing, picking scapegracedistillery.com
How did you remove financial impact, and we want to respect that and Finish: Viscous and creamy, rounded 6% ABV, 250ml 4-pack RRP $16.95
instagram.com/scapegrace
tens of thousands of orders for Click and off with a pavlova-like sweetness and
pressure for Franchisees? ensure that we continue to earn the right to Thirst-quenching notes from traditional facebook.com/scapegrace
Collect and delivery was awesome. rose-like floral note. Slight acidity and lemonade, elevated with a hint of
We couldn't remove all the financial have customers shop with us (be it online, balanced ABV helps to keep the length.
pressure, but before the end of week one How successful was Click & Click and Collect or physically in-store) and freshly picked mint.
of lockdown we announced a significant Collect for Liquorland? that they recognise we care, and provide an
Available from ¼ page size to double page spread.
injection of funds to all Franchisees who Our Click and Collect website was a experience that they talk about.
28 DRINKSBIZ JUNE / JULY 2020
liquorland.co.nz DRINKSBIZ AUGUST / SEPTEMBER 2020 83
* Shopper Tracker Statistics 2019.
Standard placements Advertising Rates
Ad space 1x 3x 6x
Front Cover Package FC $8,950 POA POA
Cover Wrap Package FC POA POA POA
FC DPS FP Outside Back Cover FP $5,500 POA POA
Inside Front Cover DPS $7,250 POA POA
Front or back cover
IBG POA POA POA
gatefold
Drinksbiz with... DPS or FP POA POA POA
HPH HPV TPH TPV
Double page spread DPS $6,750 $5,750 $4,950
Full page FP $3,950 $3,450 $3,250
Half page HPH, HPV $2,750 $2,350 $2,050
Third page TPH, TPV $2,250 $1,850 $1,650
Quarter page QPV, QP $1,850 $1,550 $1,350
QPV QP All prices exclusive of GST and net of agency commission.
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
T rade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021.
PO Box 37745, Parnell, Auckland 1151FC DPS FP HPH HPV TPH TPV QPV QP
Specifications
Ad space Specifications
Front Cover Package
Includes: Cover: 210mm wide x 297mm high
+ 5mm of bleed on all edges
- Front Cover of Drinksbiz FC
NOTE: Please leave 60mm space from the top of the
- DPS ‘cover story’ – a 2 x page feature advertorial story prepared in collaboration with page for the Drinksbiz masthead
Drinksbiz editorial and design team
Cover Wrap Package
Includes: Cover: 210mm wide x 297mm high or
- Front Cover of Drinksbiz Full wrap: 420mm wide x 297mm high
FC + 5mm of bleed on all edges
- Outside Back Cover of Drinksbiz NOTE: Please leave 60mm space from the top of the
- DPS ‘cover story’ – a 2 x page feature advertorial story prepared in collaboration with page for the Drinksbiz masthead
Drinksbiz editorial and design team
210mm wide x 297mm high + 5mm of bleed on all
Outside Back Cover FP
edges
420mm wide x 297mm high + 5mm of bleed on all
Inside Front Cover DPS
edges
Full page (see below) plus gatefold page 207mm wide x
Front or back cover gatefold IBG
297mm high + 5mm of bleed on all edges
420mm wide x 297mm high
Double page spread DPS
+ 5mm of bleed on all edges
210mm wide x 297mm high
Full page FP
+ 5mm of bleed on all edges
Half page horizontal HPH 190mm wide x 128mm high
Half page vertical HPV 85mm wide x 276mm high
Third page horizontal TPH 190mm wide x 79mm high
Third page vertical TPV 50mm wide x 276mm high
Quarter page vertical QPV 42mm wide x 265mm high
Quarter page QP 85mm wide x 128mm high
MATERIAL DELIVERY black limit, 320% total CMYK ink cover, approx 15% midtone dotgain. If
you expect a colour match, you must provide an accurate colour proof
Files may be sent to Drinksbiz via email to of your advertisement at actual size. Note that desktop colour inkjet
advertising@drinksbiz.co.nz. Please ensure all files or laserprints are not considered to be accurate colour proofs. You are
are of high-resolution CMYK PDF. responsible for ensuring that any supplied files are correct and colour-
accurate – Drinksbiz will not provide colour proofs prior to printing.
Technical specifications Other formats
Images may be subsampled to a minimum of 300dpi; image compression If you are unable to supply artwork as PDF to our specification, other
should be at the highest available JPEG quality setting. All fonts must formats may be acceptable – please email advertising@drinksbiz.co.nz
be embedded in the PDF or converted to paths. Embedded fonts must to discuss this before sending any artwork. Note that formats other than
not use CID/Indentity-H encoding. Please ensure the PDF is created as PDF may incur an additional processing charge, or be rejected if supplied
Composite CMYK, with all transparencies flattened, using Acrobat 5 without prior consultation.
compatibility (PDF version 1.4).
We reserve the right to charge for any extra work required, or to
Advertisements must be correctly sized (to A4 specs) as listed, and full reject any advertisement that does not meet our standards. Drinksbiz
page ads must include 3mm bleed. Please supply a single PDF file only – do will not be responsible for any errors in supplied advertising material,
not include any other documents, images or fonts. and we will not provide a proof of your advertisement prior to printing.
Colours should be specified as CMYK, and all images should be Please ensure you have checked and approved the actual file and
CMYK separated – suggested separation specs are UCR separation, 95% printout you are supplying.
Roger Pierce ddi 09 361 2347 m 0274 335 354 e advertising@drinksbiz.co.nz
T rade Media Limited, 300 Richmond Road, Grey Lynn, Auckland 1021.
PO Box 37745, Parnell, Auckland 1151You can also read
