INDY Week MEDIA KIT - Covering the Triangle for 37 years
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Covering the
2020 Triangle for
37 years
INDY Week
Serving Raleigh | Cary | Durham | Chapel Hill | Carrboro
MEDIA KIT
indyweek.com
2020 WHO WE ARE
37 Years of The INDY is the Triangle’s
Award-Winning best source for thought-
provoking, in-depth
Journalism local news, culture, politics,
and arts and entertainment
coverage.
The INDY ’s readership is one of the
most engaged audiences in the country.
We have thousands of dedicated
readers who support the INDY through
our INDY Press Club, contributing
directly to the paper to ensure a better
community through better journalism.
Our local businesses proudly display
the window decals and plaques they
earn as winners and finalists in our
Best of the Triangle Readers Poll. This
is by far the largest and most respected
contest of its kind in the Triangle,
generating hundreds of thousands of
votes every year.
“Local journalism is the key to knowing what’s
going on in Durham. Having reporters who cover
politics, art, food, and news helps me stay
informed. In a time when local newsrooms are
understaffed, I’m glad to help keep the INDY
keep covering the stuff that matters to me.”
Rochelle Sparko
Durham resident,
Press Club member
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702
2020 REACH
Every Wednesday,
INDY Week distributes Demographics
25,000 newspapers
to over 500 locations
throughout the Triangle— Income
inside and outside of local
60% 29%
retailers, restaurants,
libraries, and other
hotspots. More than
90,000 smart, engaged
people read the INDY over $50K per year over $100K per year
every week.
INDYweek.com
receives about 1 million Education
pageviews per month.
Our website is supported
by aggressive social media
and digital newsletter
programs. Our newsletters
reach more than 30,000
85% 35%
have some college have graduate degrees
opt-in readers a week. experience
Our social-media brands
have more than 100,000
followers. With 23,000 Age
followers on Instagram,
22,000 on Facebook, and
73,000 on Twitter, the
INDY can spread the word
like no other Triangle-
30% 60%
based publication. under 35 over 35
“INDY Week has been
an integral part of
NS2’s advertising
efforts in the Raleigh/
Durham area for many
years, and we love
working with them!
They are a great
partner and have
2x 2x 5x 2x
apx. apx. apx. apx. helped us immensely
in creating awareness
of the concerts and
more likely to more likely to more engaged more likely to be comedy shows NS2
be restaurant visit university with local news engaged with arts brings to the area.”
visitors than websites than than the national and entertainment
national average national average average than the national Caitlin Taranto
average Marketing Manager for
National Shows 2
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702
2020 PRINT OFFERINGS
The INDY provides numerous ways to get your message to the Triangle. Bundled packages using
print, digital, and social media perform the best for our advertisers.
Print
People LOVE to read a newspaper! Print is still the most
trusted source for information, according to surveys. Print is
tangible; it has a lasting impact on readers. More people take
action from print than from any other advertising format.
Check out our discounted rates for frequent advertisers!
THE INDY ’S 2019 FREE
FOOD and
DRINK ALMANAC
The Triangle’s
ESSENTIAL
Glossy Magazines
GUIDE to
EVERYTHING
EDIBLE
+ RESTAURANTS OF THE YE
019 TRIANGLE FOO AR
+ THE 2 DA
WA
R
We publish 2 full-size glossy magazines a year.
DS
IN B
OOZE
, BEER, AND BARS
The Food & Drink Almanac and FINDER are must-haves,
ST
offering an insider’s guide to the best the Triangle has to
BE
HE
+T
offer. They’re designed to make newcomers feel like locals,
and locals feel like newcomers—and they fly off the racks!
INDY
ANIMALS Fe
st
Dog walking
Cat cuddling
Vacation care Bayleaf Veterinary
i va
Special Advertising Sections l
PET LOVERS All the pups and kitties Hospital has
Love Bar nes! are asking their parents for
provided IN
a visit from Citizen Canine.
& DY
E We
HUGE SELECTION OF Let us be your pet’s 2nd compassionate care to
v e eek’s
TOP-RATED PET FOODS best friend.
triangle pets since
nt
Including Earthborn, Orijen,
Natural Balance, Stella &
Chewy’s, and Fromm, along with
Online scheduling
No extra pet fees | Insured 1982. We are an
several bed, leash, grooming, and www.CitizenCanineDurham.com AAHA accredited
Dir
treat options to choose from. CanineDurham@gmail.com
919-358-4465 practice, adhering
774 Ninth St. • Durham • 919-286-7331 • barnessupplydurham.com
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Meet Popsicle. He is as sweet as his name , b aro so r ba an e If go y? F ood usic dri on and e. It orge
$30 and he’s looking for his new home. Are
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Classified Advertising Freestanding Inserts
Wedding announcement? Now hiring? Need to post a legal Do you have your own preprinted materials? We offer
notice? Our classified and Back Page sections are highly inserts into our weekly paper. Readers love being able to
visible and extremely affordable. take a flyer with them when they’ve finished reading the
paper. Inserts are stuffed into all 25,000 copies.
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702
2020 DIGITAL OFFERINGS
The INDY provides numerous ways to get your message to the Triangle. Bundled packages using
print, digital, and social media perform the best for our advertisers.
Newsletters
We offer a variety of newsletters throughout the week.
Each newsletter has only a sole advertiser.
You have 100% share of voice.
Sponsored e-blasts Mondays & Tuesdays
Sole content is your ad
“I just wanted to report
INDY Insider Wednesday
that we had higher
Provides a recap of the week’s paper
than expected results
from our dedicated INDY Events Thursday
email with you guys. Gives readers a guide to upcoming events
Both in terms of traffic Friday Night Bites Friday
driven as well as Offers a rundown of the week’s foodie events
actions taken, so
INDY Primer Daily
very exciting!”
The editor’s personal tour of morning headlines
Katherine Scott
Communications Coordinator, Our newsletters go out to 31,000+ opt-in subscribers.
Carolina Friends School
Website Social
Our website offers numerous options at varying price points Last-minute event? Use Twitter (73K+ followers), Instagram
to promote your brand. INDYweek.com gets more than (23K+), and Facebook (22K+) to get the word out. Social
1 million pageviews per month. Book your advertising spots promotions are a wonderful way to reinforce your current
early, as there’s limited space, and they go quickly! branding campaigns.
Sponsored Content
Write your own promotional article that lives on our
website forever! We can write the post for you if needed.
This is a great value for those looking to tell their own
story to the public.
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702
2020 PRINT SPECS
Production Print Ad Sizes (width x height)
Specs
Email:
Email electronic files to
your INDY marketing
executive. Be sure to
include the ad name and
run date in the subject
line of the email. Double Truck Full 3/4 page (V) 3/4 page (H)
20.75” x 10” 10" x 10" 7.45" x 10" 10" x 7.45"
Color:
All ads should be in
CMYK color build.
Any spot colors will be
processed as CMYK.
Size:
Ads must be at least
300 dpi. and built to the
accurate canvas size.
9/16 page 1/2 page (V) 1/2 page (H) 3/8 page (V) 3/8 page (H)
Preferred formats: 7.45" x 7.45" 4.9" x 10.0" 10" x 4.9" 4.9" x 7.45" 7.45" x 4.9"
PDF
TIFF
JPEG
If sending a layered PDF
from Adobe Illustrator,
please outline all text
and include images.
WE DO NOT 1/4 page (SQ) 1/4 page (H) 1/4 page (V) 3/16 page (SQ) 3/16 page (H)
ACCEPT PUBLISHER 4.9" x 4.9" 10" x 2.35" 2.35" x 10" 4.9" x 3.62" 7.45" x 2.35"
OR WORD FILES.
DO NOT INCLUDE
BLEED ON ANY FILES.
3/16 page (V) 1/8 page (V) 1/8 page (H) 1/16 page (SQ) 1/16 page (H)
2.35" x 7.45" 2.35" x 4.9" 4.9" x 2.35" 2.35" x 2.35" 4.9" x 1.075"
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702
2020 DIGITAL SPECS
Billboard and Leaderboard sizes
IMPRESSIONS are required in multiple sizes to
accommodate scaling from
212,000
desktop to mobile view
Average monthly visitors
WEBSITE ADS RUN MONDAY
1 million THROUGH SUNDAY.
Average monthly pageviews
Website Ad Sizes (width x height)
Leaderboard 20
Billboard 100
Big Small
Box Box
Leaderboard 100 20
20
Billboard 100 Leaderboard 20 Small Box 20
• 100% Share of Voice • 20% Share of Voice • 20% Share of Voice
• Located above Navigation Bar • Located above the News section • Above the Newsletter sign-up,
• 970 x 250 pixels and below the Arts & Culture section bottom left side of site
• 728 x 90 pixels • 970 x 90 pixels • 300 x 250 pixels
• 300 x 100 pixels • 728 x 90 pixels
• 300 x 100 pixels
Leaderboard 100 Preferred formats:
• 100% Share of Voice Big Box 20 GIF or JPEG (72 dpi, RGB)
• Located below Navigation at top of site • 20% Share of Voice
• 970 x 90 pixels • Floats above the calendar File Size:
• 728 x 90 pixels or top right side of site Less than 1MB
• 300 x 100 pixels • 300 x 600 pixels
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702
2020 DIGITAL SPECS
31,000+ 73,000+ 20,000+
newsletter subscribers Twitter followers Facebook and Instagram followers
Newsletter Ad Sizes (width x height)
Newsletters Sponsored E-Blast
Newsletters require 3 sizes as Exclusive advertiser ownership
your ad is displayed in 3 unique • 600 x 800 pixels
locations throughout the email. • Include: subject line and
• 300 x 100 pixels optional 3-4 sentences of copy
• 300 x 600 pixels • Link URL
• 728 x 90 pixels
• Link URL
Acceptable formats:
GIF, JPEG, PNGS Acceptable formats:
(no Flash) (72 dpi, RGB) JPEG (72 dpi, RGB)
Social Media Ad Sizes (width x height)
Instagram Facebook
• 1080 x 1080 pixels • 1200 x 628 pixels
• 2-3 sentence caption (1.91:1 aspect ratio)
• Link URL • 2-3 sentence caption
• Link URL
Twitter
• 1200 x 628 pixels
(1.91:1 aspect ratio)
• 273 character limit
• Link URL
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 277022020 AD DEADLINES
PRINT Ad Space
Noon on the Friday prior to publication.
Production Artwork
2 p.m. on the Friday prior to publication.
Camera-Ready Ads:
2 p.m. on the Monday prior to publication.
Ad Cancellation
5 p.m. on the Friday prior to publication.
GUARANTEED PRINT POSITIONS 15% PREMIUM
Call your INDY Week marketing executive to check availability,
or email advertsing@indyweek.com.
DIGITAL Ad Space
Three business days prior to start date.
Production Artwork
Three business days prior to start date.
Camera-Ready Ads
One business day prior to start date.
AD PAYMENT Pre-payment can be provided by check or credit card. You may
choose to pay for several ads at one time or pay for each ad prior
to its run date.
SCHEDULE
Print Digital
Friday prior to publication. Three business days prior to start date.
DESIGN Design Services are offered at no additional cost including
up to two revisions. Additional charges may apply after that.
SERVICES In-house designed products need to be finalized the Friday
before publication.
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 277022020 EDITORIAL CALENDAR
INDY Week is published every Wednesday. In order to maintain responsive to news events,
all special issues are subject to change. Dates not listed below are standard, non-special issues.
January February March
1 Triangle 2040: A Look Ahead 12 2020 Primary Endorsement 4 Festival Guide
8 Camp Guide #1 19 Wedding Guide 11 Beer Madness Winners
15 V-Day Special Ad Section 26 Triangle Finds: 18 Triangle Finds: Chapel Hill/
Downtown Durham/9th Street Carrboro/Hillsborough
22 Business Spotlight
Wellness/Health 25 Camp Guide #2
29 Food Issue #1:
Beer issue/Beer Madness
April May June
1 Full Frame 6 Triangle Finds: 10 Best of the Triangle
DT. Raleigh/Hillsborough St.
15 Food Issue #2: Gastro Pub Food 17 Best of the Triangle Follow-Up
13 Business Spotlight:
22 Food & Drink Almanac
Small Business
27 Triangle Finds: S. Durham/
E. Durham/W. Durham
July August September
1 July 4th Events/Eno Festival 5 Dog Days of Summer 2 Triangle Finds:
North Raleigh/North Hills
8 Business Spotlight: 19 Triangle Music Scene
Wellness/Health 9 Hopscotch
26 Business Spotlight:
22 Food Issue #3: Ice Cream/Treats Small Business 16 Fall Arts Preview
23 PRIDE Issue
October November December
7 Business Spotlight: 4 Triangle Finds: 2 Gift Guide #3
Wellness/Health Cary/Morrisville/Apex
16 The 20 People of 2020
14 Food issue #4: 11 Election Recap
Area Indian Cuisine
18 Non-Profit Give Guide/
21 General Election Gift Guide #1
Endorsements
25 Gift Guide #2
21 FINDER
28 Fall Style Guide
advertising@indyweek.com / 919-286-1972 / PO Box 1772 Durham, NC 27702You can also read
