In Your Face: Dialog Applications for the Cosmetics Industry - Dialog Applications Briefing
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Dialog Applications Briefing
In Your Face: Dialog Applications for
the Cosmetics Industry
Briefing written by:
Jerry O’Connor, Dialog Boston
Beverley Crane, Dialog Boston
Ó2001
The Dialog Corporation
The Dialog Corporation
The Dialog Corporation customers are hereby granted permission to reproduce a
reasonable number (not to exceed 25) copies for their own use or for use within
customer’s organization. All reproduced copies contain The Dialog Corporation’s
copyright notice (including partial copies). Other reproduction shall require the express
consent of The Dialog Corporation.
DIALOG and The Dialog Corporation logo are trademarks of
The Dialog Corporation plc and its subsidiaries.
Dialog Applications Briefing Cosmetics Industry
In Your Face: Dialog Applications for the Cosmetics Industry
____________________________________________________________
Introduction
Today’s cosmetics have gone far beyond mere lipstick and rouge. Age-defying skin care has
become a scientific experiment. Lab-coated Clinique® aestheticians peddle collagen boosters
and emollients, hypoallergenic enzymes and alpha hydroxic acids. Products that claim to renew
cells, minimize pores, and restore hydration have created an $83 billion worldwide market.
Dialog holds the best and most concise collection of databases pertaining to the industry of
cosmetics. In order to compete in this industry, it is vital that companies keep aware of a wide
range of factors on a global level. Utilizing any or all of the specific databases enables the
searcher to locate information on trends, market forecasts, major players, advertising,
packaging, or demographics. You will also find the most recent news on cosmetics R&D and
business information, such as mergers and acquisitions, joint ventures, and technology
licensing that may affect the industry. In all cases, the Dialog®, DataStarTM, or Profound®
information services can best answer these requests.
Content
Dialog provides the searcher with a powerful tool to find timely, pertinent information vital to a
competitive cosmetics corporation such as:
· Major Players and Brands: “Global Top Cosmetic Companies Ranked By Total Beauty
Sales, Subsidiaries and Main Brands” Women’s Wear
· International Industry Reports and Market Trends: “European Cosmetics &
Personal Care: Industry Update” Merrill Lynch
· Advertising: “Posner Cosmetics is Targeting 18 to 34 Year-old African American Women
With Its Newly Launched Advertising Campaign” Marketing to Emerging Majorities
· Packaging: “Cosmetics & Toiletries Packaging Demand is Forecast to Grow 2.5% Yr to
16,125 Mil Units by 2003” Modern Plastics
· Research & Development: “Billion$ Global Toiletries and Cosmetics Industry
Demanding More Innovative Ingredients, Including Cosmeceuticals and Natural Ingredients”
Chemical Week
· Chemical Compositions: “Determination of Sunscreen Agents in Cosmetic Products by
Supercritical Fluid Extraction” Journal of Chromatography
9/2001 1
Cosmetics Industry Dialog Applications Briefing
Sources
The success of any search depends greatly on the sources investigated. Dialog has over 600
databases available, and many are specific to the personal care and cosmetics industry. These
key databases contain citations from virtually every industry publication available. The type of
information you find relies on the databases you search. Personal care and cosmetics
information can be found in a wide range of categories:
· Newsletters, Newswires and Newspapers: Women’s Wear Daily…New York
Times…Cosmetics Week…Cosmetics and Perfumery…Cosmetics International…Wall Street
Journal…FDA publications
· Industry, Marketing, and Broker Reports: U.S. Cosmeceutical Markets…Cosmetics
and Toiletries in Latin America…Value Sales of Cosmetics by Retail Format 1995-1999…UK
Prestige Toiletry and Cosmetic Market Size…Estee Lauder Goes Global With Own Brand of
Rocket Science
· Intellectual Property: Patent information from more than 60 countries, European and
U.S. Federal and State Trademarks, and U.S. copyright
· Trade Journals: American Cosmetics and Perfumery…Cosmetic Insider’s
Report…Cosmetic Weekly…Cosmetics World News…Cosmetica…European Cosmetic
Markets…Food, Drug and Cosmetic Law Journal…Food and Cosmetics Toxicology…Inside
Cosmetics…International Journal of Cosmetic Science…Journal of the Society of Cosmetic
Chemists…Soap and Cosmetics
· Directories: Company snapshots, product listings, and financial data on public and private
companies around the world from Dun & Bradstreet, Standard & Poor’s, American Business
Directory, CorpTech, Kompass, Extel and many other suppliers
The following Dialog, DataStar, and Profound databases are suggested for Cosmetic Industry
research:
Dialog:
Information Categories Database Name and Number
Newsletters, Newswires, and Newspapers Gale Group Newsletter DatabaseÔ (636)
World Reporter (20)
UPI News (261)
US Newswire (605)
Business Wire (610)
Asia Intelligence Wire (619)
Business Dateline (635)
Gale Group Trade & IndustryÔ (148)
TM
Industry, Marketing, and Broker Reports Business & Industry (9)
TM
TableBase (93)
Gale Group New Product Announcements (621)
TM
Gale Group Newsletter Database (636)
Datamonitor Market Research (761)
Euromonitor Market Research (762)
Freedonia Market Research (763)
Trade Journals ABI/Inform® (15)
Gale Group F&S IndexÔ (18)
Pascal (144)
Wilson Business Abstracts (553)
Gale Group MARS (583)
International Pharmaceutical Abstracts (74)
Gale Group Trade & IndustryÔ (148)
2 9/2001
Dialog Applications Briefing Cosmetics Industry
Information Categories Database Name and Number
Intellectual Property US Patents Fulltext (654)
WIPO/PCT Patents Fulltext (349)
European Patents Fulltext (348)
Derwent World Patents Index (351)
CLAIMSâ/US Patents Abstracts (340)
JAPIO (347)
INPADOC/Family and Legal Status (345)
Directories Standard & Poor’s Corporate Descriptions plus News
(133)
Gale Group Company Intelligence® (479)
Cancorp Canadian Financials (491)
Directory of Corporate Affiliations (513)
D&B—Dun’s Electronic Business Directory® (515)
D&B—Dun’s Market Identifiers® (516)
D&B—International Dun’s Market Identifiers® (518)
D&B—Canadian Dun’s Market Identifiers® (520)
SM
D&B—European Financial Records (523)
American Business Directory (531)
CorpTech® Directory of Technology Companies (559)
TFSD Ownership Database (540)
MG Financial/Stock Statistics (546)
Moody’s® Corporate Profiles (555)
Table 1: Dialog Databases with Cosmetics Information
International company directory information can be found by accessing
DIALINDEX/OneSearch categories. Check the following categories for companies in
specific regions:
ASIACO (Asia/Pacific Company Directories)
CANADACO (Canadian Company Directories)
EUROPECO (European Company Directories)
INTLCO (International Company Directories)
JAPANCO (Japanese Company Directories)
LATINCO (Latin American Company Directories)
MIDEASTCO (Middle Eastern/African Company Directories)
UKCO (United Kingdom Company Directories)
USCO (United States Company Directories)
PUBCO (United States Public Company Directories)
DataStar
While there is much overlap between Dialog and DataStar databases, DataStar has unique files
when it comes to European information. There is a tremendous amount of European company
directory and company financial information found on the service that is not available on any
other online services. There is also KOSMET: Cosmetic Science (KOSM), a databases which
covers information on cosmetic and perfume science and technology. It specifically deals with
raw materials, manufacture, analysis, control, and use. If you need to do an exhaustive search
on the cosmetics industry, DataStar will provide you with unique opportunities.
Profound
The breadth and depth of marketing information on Profound far surpasses any other provider.
9/2001 3
Cosmetics Industry Dialog Applications Briefing
Sample Applications
Several examples appear in the following pages that illustrate how Dialog can be used to
satisfy common information needs related to the cosmetics industry. The printed screen
shots show the search terms and results using the DialogWebTM interface. The text
commentary in the left-hand margin explains how the search results were obtained.
Please note that Dialog offers several different user interfaces for searching and retrieving
information. DialogWeb is featured in this briefing. Other Web-based interface options are
described briefly in Appendix A. You may also create your own customized Web interface
to Dialog using the Dialog Intranet Toolkit. For more information about DialogWeb, Dialog
Intranet Toolkit, or any of the other available interfaces, contact your local account
representative, or call 1-800-334-2564.
Application 1: Identifying Major Players, Brands, and Products ……………………………5
Application 2: Finding Market Research and Broker Reports…..……………………………9
Application 3: Using Coding to Find Cosmetics Information in the Trade Journals………16
Application 4: Locating R&D on Cosmetics in the Chemical Literature………………….. .22
Application 5: Searching the Patent Files for Cosmetic Information………………………..24
Practice Exercises ……………………………………………………………..26
Appendices ……………………………………………………………………..27
4 9/2001
Dialog Applications Briefing Cosmetics Industry
Application 1 – Finding Major Players, Brands, and
Products
Topic: The cosmetics industry is a multi-billion dollar industry. New brands of cosmetics to
appeal to various population sectors are constantly being developed. Cosmetics to eliminate
wrinkles appear to the baby-boomers. Who are the top 25 global cosmetic manufacturers and
what are their main brands?
Command Summary
B 93
S (global or
international)/ti and
(top or best or
biggest)/ti and
cosmetic?/ti
T s1/medium/1-15
T s1/full/6,7,8
BEGIN in File 93—
TableBase. This
database provides
statistical data on a
variety of industries.
A simple subject
search will provide the
information we need.
SELECT keywords
limited to the titles of
the records.
9/2001 5
Cosmetics Industry Dialog Applications Briefing
TYPE out a few
records using
MEDIUM format to see
extended titles. Titles
in this database
appear as mini-
abstracts.
This first article looks
like one we are looking
for. TYPE the
complete article using
a FULL format.
6 9/2001
Dialog Applications Briefing Cosmetics Industry This article supplies the top 20 cosmetics manufacturers and their brands—exactly what we were interested in. Topic: Designers Donna Karen and Liz Claiborne offer their own cosmetic lines. Does Calvin Klein? Command Summary B9 S calvin()klein(5n) cosmetic? and py>1999 T s1/medium,k/1-5 BEGIN in File 9, Business & Industry, a database containing international industry information on many industries. SELECT keywords using proximity connectors and limit to the last few years. 9/2001 7
Cosmetics Industry Dialog Applications Briefing
TYPE out a few
records in MEDIUM
format to see the
extended title and use
KWIC to see excerpts
from the text as well.
Note the excerpts from
the text of the article
where it mentions that
Calvin Klein has its
own cosmetics line.
We can then TYPE out the records of interest using FULL format to obtain the complete text of
the article.
8 9/2001Dialog Applications Briefing Cosmetics Industry
Application 2 – Finding Market Research and Broker
Reports
Topic: A new and important part of the cosmetics industry is cosmeceuticals, cosmetic
products with therapeutic benefits. Dialog offers a complete collection of full-text market
research reports which contain trends, forecasts, and much more on a number of industries.
What are the forecasts for the future of this market of the cosmetics industry?
Command Summary
B 767
S cosmeceutical?
Report s1/titles
[follow menu prompts]
BEGIN in File 767,
Frost & Sullivan
Market Engineering, a
database that contains
full-text market
research reports.
SELECT the market
using keywords.
Use the REPORT
TITLES command to
retrieve market
research reports and
tables of contents.
9/2001 9Cosmetics Industry Dialog Applications Briefing REPORT TITLES sorts the total pages of the reports on the topic into the individual reports. It then allows you to see Tables of Contents for each report so you can choose the “pages” that fit your needs. There are two reports identified. Choose the report of interest, in this case report 1. Note the number of records indicating the number of “pages” in the report. These reports can be quite lengthy. You have the option to see the entire table of contents of a report or look at the section headings first. Since these reports are often so long, it is a good idea to look at section headings first. Choose the section heading you want to see. 10 9/2001
Dialog Applications Briefing Cosmetics Industry
Note that there are
four pages in the
Executive Summary
section. We will
choose pages 1,2 to
see forecast
information.
[Record continued on the next page.]
9/2001 11Cosmetics Industry Dialog Applications Briefing Revenue growth is listed for the three product types in the Cosmeceutical market. Topic: Investment brokers or analysts can also provide valuable insight about a company. They relate how a company is faring in the market; they also make forecasts about a company or an industry. Investext® (File 545) provides reports on companies and industries. Use Investext to find out what brokers are predicting for the cosmetics company Estee Lauder. Command Summary B 545 current S estee()lauder/co and sf=company T s1/free/1-5 Report s1/titles [follow menu prompts] BEGIN in File 545— Investext. This database provides analyst and broker reports for companies and industries. Use the CURRENT command to retrieve data from the current year, plus one back year. SELECT the name of the company limited to the company name field to retrieve reports where the company is the focus of the report. The Investext database is divided into four subfiles: company, industry, country, and special topics. You can use the SF= prefix to limit to a specific subfile (e.g., s sf=company). 12 9/2001
Dialog Applications Briefing Cosmetics Industry Use REPORT TITLES to generate a list of reports so that you can view the tables of contents. Note that there are 322 pages of reports. From the list of reports generated with the REPORT TITLES command, choose the report you want to see. Note the listing provides the number of pages, the date created, and the brokerage firm that compiled the report. 9/2001 13
Cosmetics Industry Dialog Applications Briefing From the Table of Content, choose the page(s) that are of interest. 14 9/2001
Dialog Applications Briefing Cosmetics Industry
This report provides
comments on sales
growth for Estee
Lauder’s different
product lines.
....
9/2001 15Cosmetics Industry Dialog Applications Briefing
Application 3 – Using Coding to Locate Information in the
Trade Literature
Topic: Trade journals supply important literature about products in an industry. The baby
boomers comprise a large segment of the U.S. population. As they age, anti-aging products will
become even more important to this market segment. What information can you find on the
demand for anti-aging cosmetics by the baby boomer generation?
Command Summary
B9
E ct=baby
S e number(s)
S s1 and (cosmetic? or
toiletr?) and (aging or
ageing)
T s2/medium/1-5
BEGIN in File 9—
Business & Industry.
This database contains
articles from the trade
press. It also has an
extensive indexing
system we can use to
pinpoint data on “baby
boomers.”
Use the EXPAND
command with the CT=
prefix to identify the
term for baby
boomers. Using
indexing, such as
concept terms, allow
you to search for
different topics without
an extensive list of
keywords.
SELECT appropriate E
number(s), in this case
E4. Note the different
types of concept terms
to help you search in
this database.
16 9/2001Dialog Applications Briefing Cosmetics Industry Combine the “baby boomer” set with other keywords related to cosmetics and anti- aging. View a few records in FREE format to see if the search retrieved relevant records before typing out complete articles. 9/2001 17
Cosmetics Industry Dialog Applications Briefing
....
Note records five and
10 appear to focus
specifically on baby
boomer cosmetics.
This market seems to
be still gaining
strength.
....
We can choose to type out records using the FULL format to see the entire article(s).
18 9/2001Dialog Applications Briefing Cosmetics Industry
We can see from this
article that this market
has great potential
now and for years to
come.
....
Topic: Databases often use classification coding systems to identify different types of
industries. Find out if cosmetics companies are creating products for particular ethnic groups.
Command Summary
B 15,635
S cc=8642?
S s1 and (hispanic? or
african()american? or
asian()american?)
T s2/free,k/1-5 from
each
BEGIN in Files 15 and
635. Both
ABI/INFORM® and
Business Dateline
have classification
coding to focus the
search on the
cosmetics industry.
When searching more
than one database,
separate the database
numbers with a
comma (e.g., b
15,635).
9/2001 19Cosmetics Industry Dialog Applications Briefing Sometimes when searching it is difficult to determine all of the appropriate terms to include in a search strategy. A coding system can help to classify concepts. For example, articles about the cosmetics industry can be found in the class 8642. To search, enter the prefix CC= and the classification number. Note: You can also EXPAND using the CC= prefix to see a listing of class codes with the class headings listed. We then add keywords to our class code to find the different ethnic groups. Note: When using AND and OR connectors in the same search statement, put the ORed terms in parentheses. TYPE out a few records using the FREE and KWIC formats to view titles and the keywords in the context of the articles. This will help you decide which complete records to choose. Since you are searching two databases, add the FROM EACH command to the end of the TYPE command to see the first few records from each database. (e.g., t s2/kwic/1-5 from each). 20 9/2001
Dialog Applications Briefing Cosmetics Industry
....
To retrieve the complete article above, use the FULL format: T s2/full/1
9/2001 21Cosmetics Industry Dialog Applications Briefing
Application 4 – Locating R&D on Cosmetics in the
Chemical Literature
Topic: To find out what new types of products cosmetics companies are working on, it is
important to check the chemical literatures files. Dialog has a OneSearch category—
CHEMLIT—which can be used for this purpose. One of the databases in this category is CA
Search®, File 399, which we can use to review the literature on chemicals used in cosmetics to
combat the aging process.
Command Summary
B 399
S anti()(aging or
ageing) and cosmetic?
T s1/medium/1-5
BEGIN in File 399—
CA Search. This
database contains
journal articles, as well
as patent references.
SELECT keywords.
Remember to use
parentheses around
synonyms.
TYPE out a few
records using
MEDIUM format.
Using this format will
indicate the type of
record (e.g., journal
article, patent).
22 9/2001Dialog Applications Briefing Cosmetics Industry
Note that the first and
fifth records are
patents.
Looks like this is a hot
topic in Europe based
on the countries that
are issuing patents.
Record 2 is a journal
article in a Japanese
journal. It appears
from the title that there
may be some problem
evaluating anti-aging
agents.
This article is in
Japanese. If you only
want to retrieve articles
written in English, you
can limit your search
using LA=English.
....
We can look at the journal articles or patents by typing out the records using a FULL format.
9/2001 23Cosmetics Industry Dialog Applications Briefing
Application 5 – Searching the Patent Files for Cosmetic
Information
Topic: Patents are an important part of the intelligence you can compile about your
competitors. Dialog has a number of patent databases on the system, which contain patents
worldwide. Find out what companies are patenting in the area of cosmetics to combat the aging
process.
Command Summary
B 654
S anti()(aging or
ageing)/ti and
cosmetic?
T s1/medium/1-5
BEGIN in File 654, the
most current of the
U.S. full-text patent
databases. Patents
appear online in this
database the day they
are published in the
Official Gazette of the
U.S. Patent and
Trademark Office.
SELECT keywords.
Limiting keywords to
the titles of articles will
provide patent records
that are more focused
on the terms of
interest.
The RANK command provides the ability to perform trend or statistical analysis on an existing
search set. The Dialog system extracts terms from the specified field in a set of records and
lists them in ranked order, with the most highly posted term appearing first. To use this
command, just enter RANK and the desired field(s) (e.g., RANK PA).
24 9/2001Dialog Applications Briefing Cosmetics Industry RANK the patent assignee to see what companies are patenting in this area of cosmetics. We can see that L’Oreal has two patents in this area. Note that these international companies are obtaining patents in the U.S. 9/2001 25
Cosmetics Industry Dialog Applications Briefing
Practice Exercises
Exercises
1. Hair care products make up part of the cosmetics and toiletries market. This market
consists of shampoos; conditioners, hair sprays, mousses, styling gels, and colorants. What
are the estimated sales of this part of the cosmetics market (Use Tablebase, File 93).
2. As a consumer I am interested in shampoo and conditioner with natural or herbal
ingredients. What products should I buy?
3. What are some of the adverse reactions to AHA (Alpha Hydroxy Acid) used in some skin
care products? (Hint: Use the trade literature or news files)
4. Some cosmetics companies are using acquisition and/or joint ventures to expand their
product lines. Find out who the company BASF is working with to enlarge its product line.
5. What are some of the cosmetics products sold by Cosmair in the United States? Find out
trends and forecasts for its products.
26 9/2001Dialog Applications Briefing Cosmetics Industry
Appendix A
The Dialog Corporation offers customers flexibility in choosing a search interface to best meet their
needs.
DialogÒ (“Dialog Classic”)
The search solution preferred by information professionals for more than 25 years. “Classic Dialog” offers
a text-only interface. Use Dialog’s refined command language and indexing to develop simple or highly
sophisticated search strategies to retrieve exactly the information you need from our full content
collection. You can connect to Dialog via modem or telnet network connection using DialogLink, our free,
Windows custom communications software.
DialogClassicä Web
Designed for information professionals who need high-speed Internet access to the content and
functionality of classic Dialog. For more information, or to start searching, visit
http://www.dialogclassic.com.
DialogÒWeb
Designed for information professionals and information users who have some Dialog search expertise.
DialogWeb combines the power of Classic Dialog with the ease of the Web. You can use the Command
Search mode to create sophisticated strategies using command language or the Guided Search mode for
advanced, forms-driven searching. DialogWeb accesses our full content collection. For more information,
or to start searching, visit http://www.dialogweb.com.
DialogSelectä
Designed for information users who need targeted information but do not need or want to develop
advanced search skills. With DialogSelect, you don’t need to know commands or the best sources to
consult. Simply use the point-and-click search forms to home in on the information you need.
DialogSelect offers the most popular databases in our content collection categorized into major vertical
markets. For more information, or to start searching, visit http://www.dialogselect.com (subscribers) or
http://openaccess.dialog.com (for credit card users).
Dialog1
This award-winning research tool makes it simple to find highly relevant answers to the most common
research topics. Subject-oriented modules cover Intellectual Property, Pharmaceuticals, Engineering,
and others.
Dialog Intranet Toolkit
Equips information professionals to custom build search and information interfaces that meet the specific
needs of knowledge workers throughout an organization. Information professionals can leverage their
knowledge of Dialog commands and content to give their colleagues point-and-click access to critical
information within your organization’s existing.
Other services from The Dialog Corporation:
DataStarä
DataStar, Europe’s leading online database service, offers access to a rich and vast collection of content,
highlighted by exceptionally strong European business analysis, news, medical and pharmaceutical, and
technical information. For more information, visit http://www.dialog.com/info/products/datastar-
index.shtml.
ProfoundÒ
Profound offers the world’s most valuable business information, including more than 94,000 market
research reports produced by more than 80 of the world’s top publishers. Many of the market research
reports are available online exclusively through Profound. For more information, visit
http://www.profound.com.
9/2001 27Cosmetics Industry Dialog Applications Briefing
Appendix B
ANSWER KEY
1. Hair care products make up part of the cosmetics and toiletries market. This market
consists of shampoos; conditioners, hair sprays, mousses, styling gels, and colorants.
What are the estimated sales of this part of the cosmetics market (Use Tablebase, File
93).
B 93
S hair(2n)care and statistics/de
T s1/medium,k/1-5
2. As a consumer I am interested in shampoo and conditioner with natural or herbal
ingredients. What products should I buy?
B 9,16 current
S (natural or herbal) and hair()care
T s1/free,k/1-2 from each
3. What are some of the adverse reactions to AHA (Alpha Hydroxy Acid) used in some
skin care products?
B 399
S aha or alpha()hydroxy()acid
S s1 and (adverse or negative)()reaction?
T s2/free/1-5
4. Some cosmetics companies are using acquisition and/ or joint ventures to expand their
product lines. Find out who BASF is working with to enlarge its product line.
B 9,16
e co=basf [You might also use the full company name]
s e number(s)
S (merger? or joint(n)venture? or acqui?)
S s1 and s2
T s3/medium,k/1-5
5. What are some of the cosmetics products sold by Cosmair in the United States? Find
out trends and forecasts for its products.
B 763
E co=cosmair
S e number(s)
Report s1/titles
[follow report titles menu]
28 9/2001You can also read
