IG INTERNATIONAL Case Study - INDIA: Potential Of Apple Imports - Fiera Bolzano
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IG INTERNATIONAL Case Study INDIA: Potential Of Apple Imports
CONTENT ● Apple Production in India ● Apple Imports & Apple Exports ● Statistics showing the increase in demand of imported apples and consumption in India ● Apple Imports in India ● Demand for imported apples has raised and Why? ● Potential for Apple imports ● Indian Growth Story- Organised and Unorganised Sectors ● Millennials and use of technology in India ● Marketing Initiative by IG ● Our Strength
APPLE PRODUCTION STATUS IN INDIA
● India exports $9M of Apples, but import 24 times more
● Production is categorized by slow growth and low yield
● Most orchards and cultivators are old with not much modern technological aid
● The production of apples constituted 2.4% of the total fruits produced in India
● J&K, Himachal Pradesh, Uttarakhand, Arunachal Pradesh are leading Apple
producing states in India
APPLE IMPORT APPLE EXPORT
WHERE INDIA IMPORTS WHERE INDIA IMPORTS
APPLE FROM APPLE TO
Data for 2017, Source : Ministry of commerce & Industry-Mr. Atul Thakur
APPLE IMPORTS IN INDIA
China Apple
Ban effective
from May 2017
2001 to 2017
Data Source : Ministry of commerce & Industry-2001-17APPLE IMPORTS IN INDIA
India is 3rd largest market for Washington Apples
FRUIT IMPORTS INDIA’S SOURCES OF FRESH APPLES
USA accounts
for half of
India’s imports
India holds around 75 % of Apples import from the India’s maximum import is from US
total fruit imports. Thus, shows the demand of the following other countries like China, Chile,
Apples in Indian Market. NZ, Italy and others.
Data for 2017, Source : Ministry of commerce & IndustryWHY DID APPLE IMPORTS RISE?
CONCERN OVER THE FOOD SAFETY: Many fruits we
get here are pesticide ridden and chemically ripened,
we export only the best to other countries and the
process involves rigorous quality checks
DOMESTIC SHORTFALL: Due to bad WIDE VARIETIES: Wide varieties of Apples
weather condition hit in India which is not in Indian off season is delight for the
suitable for apple production, India facing Indian consumers.
short in apple supplies in market demand
for imported has raised up.
FALL IN RATES: Wholesale sale price of Indian apple is subdued by imported
varieties that are selling at 15-20 per cent cheaper compared to the domestic
produce. Earlier, the fruits were brought on flights and hence cost more.
Now they are brought via ships, cutting down the cost to one-fourthPOTENTIAL FOR APPLE IMPORTS FROM EUROPE
Apple imports have brought India the realization that the domestic market is full of opportunities
That the world is not unaware of India's potential as a major apple market – with
consumption growing on the back of rising population and affluence – is borne
out by imports
140% More than half of the apples India imports today come from Washington State in the
US – so much so that these grew by more than 140 per cent last season.
Europe has good potential because of the transit time to arrive at India as compare to
US as it takes on an average 40 days for the arrival, while European countries
take maximum of 21 days.THE RISE OF MILLENNIALS
The emergence of the millennial
generation – those born between
1980 and the early 2000s – is set to
drive how food consumption takes
place in India. Within this
demographic, there is, for example,
a growing awareness of healthy
eating thus, spending more on
fresh produce.➢ Millennials are re- ➢ Millennials are also shaping the future of the tech savvy hence food Industry by their ordering groceries consumption and buying and fresh fruits behavior online, expanding a ➢ Millennials are getting vertical for us and health conscious and understanding the want to eat fresh and target audience organic fruits in varieties over other food items
INDIAN GROWTH STORY
Organized and Unorganized sector where apples are sold and has equal potential of the sale.
Let’s explore both and identify their supply chain mannerism
RETAIL MARKET SIZE IN INDIA
UNORGANISED
ORGANISED SECTOR
SECTOR
● Wholesalers
● Hyper Market
● Mom & Pop Stores
● Supermarkets
● Temporary shops
● Organised Retail Stores
● Pavement Vendors
● Gourmet Stores
● Roadside Vendors
● Online Fruit portals
● Pushcart Sellers
● Wholesale Traders
● Commission Agents
● Auctioneers
$ billion
Figures for 2018 are estimates.
Fiscal year ends in MarchORGANISED SECTOR- Supermarket
ORGANISED SECTOR- Hypermarket
ORGANISED SECTOR- Gourmet Store
ORGANISED SECTOR- Organized Retail & Online Portals
UNORGANISED SECTOR Wholesale Market APMC
UNORGANISED SECTOR- Shops, Vendors & Commission Agents
MARKETING INITIATIVES
MARKETING INITIATIVE
Supermarket Branding | Educative collateral | School Nutrition sessions | RWAOUR STRENGTH
One of the nation’s largest fruit conglomerates-
distributors, importers and marketers of high quality fresh
fruits
International Presence with tie ups in USA, China, Hong
Kong, Czech Republic
Sourcing and importing 31 varieties of fruits from within
India and over 30 countries
COMPANY Annual volume of over 80000 MT
PROFILE Nationwide presence with 28 retail outlets in APMC
Markets
Temperature controlled warehousing capacity of 40000
Pallets across 15 locations in India and 2 Pack houses
Leader in third party logistics with a 50 reefer trucks fleet
and 20 Reefer Trailers
A talented and motivated pool of 450+ employeesOur Integrated Supply Chain
Journey of our Fruits
Temperature IG Trailers
controlled cold store Sea route IG Trailers IG Refrigerated Trucks
Export IG
IG IG Packing
Grower Exporter Country Indian Port Wholesale Retailers
Warehouse faculty
Port Outlets
70 Reefer truck fleet
Temperature controlled warehousing capacity of 40,000 Pallets across 14 locations We do care for
Exclusive Tie ups with growers and overseas logistic companies our fruits from
28 outlets across the country farm to fork!They choose us! And so do India’s numerous other retail stores, food service operators, wholesalers and distributors
THANK YOU
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