IFBB Pro Brad Rowe featuring - Project AD

Page created by Scott Ellis
 
CONTINUE READING
IFBB Pro Brad Rowe featuring - Project AD
N A B L E
      U S TA I          E T
   S          N I C D I
   E T O  G E         E  D
 K          X T E N D
    I T H E         D O W  S
 W         G W  I N
   S T I N
FA
featuring
IFBB Pro
Brad Rowe
www.projectad.me
IFBB Pro Brad Rowe featuring - Project AD
This E-Book from Project AD will break        utilizing Keto w/ Fasting is something
down the concept of the Keto Diet when        that not many people have written about,
utilizing extended fasting windows for        however, as you’ll read here absolutely
the purpose of keeping body fat low and       works and is highly sustainable even for
gaining muscle mass. We will bring to you     a person who has a high level of activity.
the real world results as seen by Project
AD Athlete and IFBB Pro Brad Rowe and
help you develop a structure to utilize for
yourself.                                     Intermittent
We inherently have likes and dislikes,
                                              Fasting:
especially when it comes to food. Some
people live and die by the concept            Intermittent fasting has been thrust into
of balance while others stick to more         the spotlight in recent years as a “new”
“extreme” variations like Paleo, Veganism,    concept on the weight loss forefront.
Atkins etc. The concept of Keto is nothing    When in fact, it’s been a concept many
new and has been utilized in one way or       have used for years. My mind quickly
another for many years. In most cases         goes back to the “office” concept of
it’s been labeled as a diet designed          civil servants and business professionals
for extreme weight loss by cutting out        surviving off of black coffee during 12+hr
virtually all carbohydrates, utilizing        shifts and then forcing themselves to eat
minimal proteins, and being composed          bar food over drinks with colleagues at
primarily of fats as the majority source        the end of their work day.
of caloric intake. The concept of
building Muscle on Keto has long                     Truth be told, humans have
been up for debate, but you’ll                       been inadvertently fasting for
see here that Brad has single                         longer than I think most people
handedly debunct that theory.                         realize. The most common idea
                                                     of intermittent fasting is to solely
Let’s break down the basics                         ingest zero calorie liquids, water/
for Keto in general.                                    coffee/amino acids until a given
An      appropriately                                         time of day, henceforth
devised Keto diet                                                 fasting     from     the
would consist of                                                    time you go to
75% healthy fats,                                                    sleep until that
20%     protein,                                                     predetermined
and 5% carbs                                                           time of day. Most
usually derived                                                         people fast an
from      trace                                                          average of 12
carbs found                                                               hours a day.
in consumed                                                                 When        we
proteins and                                                                get into the
leafy green                                                                 concept of
vegetables.                                                                  Extended
The idea of                                                                  F a s t i n g
IFBB Pro Brad Rowe featuring - Project AD
windows we start talking about 16+ hours.

Benefits of Fasting:
When you talk about fasting some of the
most beneficial aspects from a health
perspective are decreased inflammation
and pancreatic rest. Many people are
unaware that certain carbohydrates
contribute to inflammation within the
joints and organs. Fasting has shown to
reduce this inflammation dramatically,
coupled with a Ketogenic diet this is
one of the greatest overall benefits.
The pancreas is one of the organs in the
body that can be incredibly overworked
especially for people in the sport of
bodybuilding due to the larger volumes
of overall food ingested. The pancreas
must work overtime in order to release
appropriate amounts of insulin to keep up
with the constant flow of carbohydrates.
Fasting in essence allows the pancreas
to rest and re-regulate, which in many
studies has proven to show an increase in
insulin sensitivity for the individual. There
has been a long standing debate as to
the benefit of doing cardio in a fasted
state potentially being more beneficial
for fat burning and most of the top fitness
coaches in the world prescribe this to
their clients.

Putting it to work:
Like any potentially extreme diet change
you may want to work yourself up to
longer fasting windows as your body
regulates to the changes. Below is the
daily suggested structure of an extended
fast Ketogenic Diet as implemented and
proven by Project AD Athlete and IFBB
Professional Bodybuilder Brad Rowe.
IFBB Pro Brad Rowe featuring - Project AD
Fasting diet - 16hrs a day water
   and black coffee only (235g fat)
   • 1-4 whole eggs, 90g guac, 20g nut butter, 1 coconut wrap, 1 scp Grazed,
     1tbsp chai seed flour, 7g MCT Oil (60g fat)
   • 2-3 oz chicken, 20g olivida oil (flax/avacado/olive oil), 120g guac,
     1 coconut wrap, 32g nut butter (54g)
   • 3- 3 oz beef, 2 whole eggs, 120g guac, 10g olivada, 32g nut butter,
     1 coconut wrap, 80g veg, (61g)
   • Pre train - 2 scp Aminotaur (28g EAA/BCAA) 25g MCT oil sea salt,
     1 scp keto salts
   • Post - 20g whey, 10g collagen peptide protein, 35g MCT oil,
     1tbsp white chia seed, 1scp grazed

           Calculating Your Daily Calorie
           Requirement For Your Needs
English BMR Formula (Imperial) - The Basal Metabolic Rate determines how many
calories your body will burn at rest keep in mind approx 3500 calories are = to 1
pound of body weight

Women: BMR = 655 + (4.35 x weight in pounds) + (4.7 x height in inches) - (4.7 x
age in years).
Men: BMR = 66 + (6.23 x weight in pounds) + (12.7 x height in inches) - (6.8 x age
in years)

Metric BMR Formula
Women: BMR = 655 + (9.6 x weight in kg) + (1.8 x height in cm) - (4.7 x age in years).
Men: BMR = 66 + (13.7 x weight in kg) + (5 x height in cm) - (6.8 x age in years)
IFBB Pro Brad Rowe featuring - Project AD
Calculating Your Daily Macro
             Breakdown For Your Needs
 Once you’ve determined your BMR using the calculator above we suggest the
 following percentage breakdown in terms of your Macronutrients.
 Fats - 80%
 Proteins - 17%
 Carbohydrates - 3%

 In the event your BMR is equal to 2500 calories per day with a weight loss goal
 of 1lb per week your daily caloric intake goal would be 2000 calories with the
 following macronutrient breakdown.
 Fats (9cals p/g) - 178g / 1602 calories
 Proteins (4cals p/g) - 85g / 340 calories
 Carbohydrates (4cals p/g) - 15g / 60 calories

 If your goal is Maintenance you’d want to consume exactly 2500 calories with the
 following macronutrient breakdown.
 Fats (9cals p/g) - 222g / 1998 calories
 Proteins (4cals p/g) - 106g / 424 calories
 Carbohydrates (4cals p/g) - 19g / 76 calories

 We highly recommend seeking the assistance of a qualified coach/nutritionist
 when your goal is a caloric surplus with a desire to gain lean tissue.

Transitioning to Keto:
Any diet requires what we’d describe as a transition period. An extreme change
can potentially cause issues with digestion, bowel movements, energy levels, or
a plethora of other things. We’d certainly suggest you steadily remove carbs and
introduce increased fats over a timeframe of 7-14 days depending on how your body
responds. Some people are able to adjust more rapidly, and others will require a little
more time. Should you experience diarrhea, bloating, gas, or general gastrointestinal
discomfort slow the transition process.
IFBB Pro Brad Rowe featuring - Project AD
Keto for Women Explained:
                         Much like anything else not all lifestyles are created equal and one
                           of the most overlooked differences between Men and Women
                            when it comes to Keto are Leptin Levels. Women are a lot more
                            Leptin sensitive than Men because they have Leptin receptors in
                            their Thyroid and Ovaries. The increased production of Ketones
                            reduces leptin levels which can have a negative effect on anxiety,
                            insomnia, and hunger in women over time due to an interference
                           in thyroid hormone production. This may also have a negative
                          impact on a woman’s menstrual cycle. It may be necessary for
                         women to implement some carb cycling into an overall Keto
                     based diet in order to maintain appropriate leptin levels and hormone
                     production. The best gauge a woman can use in this situation is their
                    menstrual cycle regularity. If you find that your menstrual cycle is non-
                    existent or severely off schedule it may be necessary to introduce some
                    complex carbs into your diet strategically in an attempt to regulate
                    leptin production.

Real World Results:
Now, before you jump all over us for using Brad Rowe an IFBB Pro as an example… Take
this all into account. Brad isn’t exactly a spring chicken in the realm of bodybuilding. He has
been an athlete all of his life and has in recent years struggled with injuries some would say
as a result of his very aggressive training methods. It would be
easy to say Brad had reached his peak earlier in his career,
but we will beg to differ.

Having made minimal improvements to an already
phenomenal physique for a few years, Brad made
the decision to step away from competition and
focus on his training business, acting, and career
growth. In the last year he’s started implementing the
Keto diet with Extended fasting windows and he’s not
only seen growth of 5-7lbs of real lean tissue, but he’s
stayed lean and felt better overall. Like many of us Brad
leads an incredibly busy lifestyle. He’s usually out the door by
5am everyday, sees as many as 10 clients a day for training, then
sits in LA traffic for an hour to get home by around 7-8pm. This
entire time he survives off of water and coffee while getting in a
complete training session or two for himself as well.
We hope this guide introduces you to something new and sheds
some light on common misconceptions that have been associated
with both the Keto Diet and Fasting in years prior. We’ve proven
through real world results that it’s not only possible, but yields
phenomenal results in terms of fat loss, limiting fat storage, muscle
building, and overall health.

For More information into this topic feel
free to follow Brad Rowe @bradbrowe
on Instagram
IFBB Pro Brad Rowe featuring - Project AD
APPROVED FOODS                                APPROVED DRINKS
Meat – Unprocessed meats are low carb         Water – The #1 option. Have it flat, with
and keto-friendly, and organic and grass-     ice, or sparkling. Sip it hot like a tea, or add
fed meat might be even healthier. But         natural flavouring like sliced cucumbers,
remember that keto is a higher-fat diet,      lemons, or limes. If you experience
not high in protein, so you don’t need        headaches or symptoms of “keto flu“,
huge amounts of meat.                         add a few shakes of salt to your water.
Fish and seafood – These are all good,        Coffee – No sugar. A small amount of
especially fatty fish like salmon. If you     milk or cream is fine. For extra energy
have concerns about mercury or other          from fat, stir in butter and coconut oil for
toxins, consider eating more of the           “Bulletproof coffee.” Note, if weight loss
smaller fish like sardines, mackerel and      stalls, cut back on the cream or fat in your
herring. If you can find wild-caught fish,    coffee.
that’s probably the best.
Eggs – Eat them any way you want, e.g. Tea – Whether black, green, Orange
boiled, fried in butter, scrambled or as Pekoe, mint, or herbal — feel free to
omelets.                                 drink most teas. Don’t add sugar.
Natural fat, high-fat sauces – Most of the Bone broth – Hydrating, satisfying, full of
calories on a keto diet should come from nutrients and electrolytes — and simple
fat.                                       to make! — homemade bone broth can
Vegetables growing above ground. be a great beverage to sip on the keto
Fresh or frozen – either is fine. Choose diet. Stir in a pat of butter for some extra
vegetables growing above ground, energy.
especially leafy and green items. Favorites
include cauliflower, cabbage, avocado,
broccoli and zucchini.
High-fat dairy – Butter is good, high-fat
cheese is fine, and heavy cream is great
for cooking.
Nuts – Can be had in moderation, but
be careful when using nuts as snacks,
as it’s very easy to eat far more than you
need to feel satisfied. Also be aware that
cashews are relatively high carb, choose
macadamia or pecan nuts instead.
Berries – A moderate amount is OK on
keto, perhaps with real whipping cream,
a popular keto dessert.
IFBB Pro Brad Rowe featuring - Project AD
COMMON FOODS                                COMMON DRINKS
TO AVOID                                    TO AVOID
Fruits, Root Vegetables, Pasta, Rice, Soda, Juice, and Beer.
Bread, Candy, Chocolate, Pastries,
Breaded meats.

     Frequently Asked Questions:
What is a keto diet?
 A keto diet is a low-carb diet that results in ketosis. To achieve this, the diet has to
 be very low in carbohydrates, and no more than moderate in protein.

What is ketosis?
 Ketosis is a normal process allowing your body to keep working when you eat few
 carbohydrates.
 Carbs are one of two major fuels for the body. We can also burn fat for energy, but
 the brain can’t burn fat directly. Instead, when eating very low carb, fat is converted
 in the liver to ketones that are released into the blood stream. This is a great fuel
 for your brain.
 The process of fueling the entire body with fat, including the production of ketones,
 is called ketosis. Under normal circumstances ketosis is safe and natural, for example
 when it is the result of a low-carb (“keto”) diet, or while fasting.
 However, under certain special circumstances – most commonly with type 1
 diabetes – ketosis can be a sign of insulin deficiency, and the ketones can then rise
 to potentially harmful levels.

Is a keto diet safe?
 A keto diet is usually very safe. However, in the following three situations you may
 need extra preparation or adaptation:
  • Are you on medication for diabetes, e.g. insulin?
  • Are you on medication for high blood pressure?
  • Are you breastfeeding?
 If you’re not in one of these situations, you’ll likely do fine on a keto diet, without

 needing any special modifications.
IFBB Pro Brad Rowe featuring - Project AD
How Do You Know When Your Body Is
 In Ketosis?
 Any of these signs may indicate you
 are in ketosis:
  • Decreased       appetite    and
    increased      energy    levels.
  • Increased thirst and urination.
  • “Keto breath”, which may be more
    apparent to others than to yourself. Learn more
  • Dry mouth or a metallic taste in your mouth.
 Beyond these signs and symptoms, you can measure
 your level of ketosis, using one of three methods:
  • Urine strips
  • Breath analyzers
  • Blood meters

Is ketosis safe for people with diabetes?
 A keto diet leading to ketosis is generally a very powerful treatment to reverse type
 2 diabetes.
 People with type 1 diabetes can use a keto or low-carb diet to significantly improve
 their blood-sugar control. They will however normally always require insulin
 injections, but usually far lower doses on keto. They need to take care to not
 take too low doses and end up with ketoacidosis, or too high and end up with
 hypoglycemia.
 Both people with type 1 and type 2 may rapidly require a reduction in medication
 on a keto diet to avoid hypoglycemia.

How many carbs can you eat and still be
in ketosis?
 This varies, but generally it’s a good idea to stay below 20 net carbs per day.
 Some people who are not insulin resistant – e.g. lean, young people who exercise
 regularly – can sometimes tolerate more carbs, perhaps 50 grams or more per day.

How long can someone be on a keto diet?
 As long as you want to, and enjoy it.
IFBB Pro Brad Rowe featuring - Project AD
You can also read