IdeaAlumni Magazine of Northwood University | SPRING 2021 - Hunt 2 Heal How Hunting Changed the Spirit and Purpose of One Grad - Northwood ...
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Idea Alumni Magazine of Northwood University | SPRING 2021 Hunt 2 Heal How Hunting Changed the Spirit and Purpose of One Grad
Idea Contents | SPRING 2021 Stories 6 | Hunt 2 Heal 8 | You Get the Idea University Keeps The Northwood Idea Front and Center 10 | Leading Michigan’s Pursuit of Diversity, Equity, and Inclusion 12 | A Friend for Life Northwood Alumni Share More Than Memories 14 | National Champions! Northwood Celebrates Esports Title, Hopes to Add More 16 | Opening More Doors Pohanka Scholarship Program Designed to 6 Help Diversify the Automotive Retail Industry 19 | Northwood Knows STEM 20 | Waves of Recovery Flood Recovery Brings Long-Term Improvements 14 2 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Regular Features 4 | Letter from the President 23 | Family Album 8 26 | Faculty Briefs Be sure to check out the online edition at northwood.edu/idea. MISSION STATEMENT We develop the future leaders of a global, free- enterprise society. PURPOSE STATEMENT 10 12 To develop leaders, managers, and entrepreneurs with the character and skills to drive personal, organizational, and societal success. ON THE COVER: Carson CORE VALUES STATEMENT Nyenhuis (’08) is the founder We believe in: and president of Hunt 2 Heal, • The advantages of an a nonprofit that helps people entrepreneurial, free- with disabilities enjoy the enterprise society outdoors. • Individual freedom and individual responsibility • Functioning from a foundation of ethics and 20 Northwood University is committed to a policy of nondiscrimination and equal integrity • Promoting and leveraging opportunity for all persons regardless of the global, diverse, and race, gender, color, religion, creed, national origin or ancestry, age, marital status, multi-cultural nature of disability or veteran status. The University enterprise also is committed to compliance with all applicable laws regarding nondiscrimination. Northwood University is accredited by the Higher Learning Commission (hlcommission. org), a regional accreditation agency recognized by the U.S. Department of Education. SPRING 2021 | 3
This past year Northwood University faced a series of extraordinary events, including not only a 100-year pandemic but a 500-year flood. It was inevitable that myriad stories of inspiration would emerge from these momentous events. You may have read some of the uplifting stories that have been highlighted in previous issues of IDEA magazine. The resilience and entrepreneurial spirit exhibited by members of the Northwood community seemingly know no bounds, and I am pleased to share more of these accounts with you in this issue. You will be moved by the story of alumnus Carson Nyenhuis, who was paralyzed in an accident and yet has leveraged the lessons he learned at Northwood to create a nonprofit and retreat called “Hunt 2 Heal.” You’ll also read about the achievements of alumna and role model Kelli Ellsworth Etchison, who was recently appointed a member of Michigan’s esteemed Black Leadership Advisory Council. The trying events of the past year, responsiveness by the Northwood community, and other remarkable accomplishments are now part of the fabric of our University and storied history. We are not only reflective but forward-thinking as we consider what the near and distant futures look like for higher education and Northwood University. It was that progressive mindset that served as the impetus for the Presidential Task Force on the Review and Renewal of The Northwood Idea that was established last November. Following countless hours of work, the 26-member task force, ably led by co-chairs Dr. Dale Matcheck and Dr. Timothy Nash, recently shared 15 actionable ideas for the Northwood community to consider implementing. Our focus on the future is also reflected in the story of a new partnership Northwood has forged with Virginia-based Pohanka Automotive Group, one of the nation’s oldest and most respected automobile retail organizations. Through a generous scholarship fund, internships, and a path toward post-graduate employment, this partnership seeks to expand opportunities, especially for people from groups historically underrepresented in the industry. In addition to these significant philosophical achievements for our University, visitors to campus will notice some physical changes this summer as well. The campus walkway, or mall walk, running through the central part of campus, will undergo a renovation that will include both aesthetic components and infrastructure improvements. We look forward to hosting new and returning guests to this attractive space on campus, including the Northwood University International Auto Show, as well as having peace of mind with new flood mitigation components in place. These accomplishments and success stories instill confidence that Northwood University is well-positioned to fulfill its mission of developing future leaders of a global, free-enterprise society and embodies The Northwood Idea as a proponent of freedom. Sincerely, Kent MacDonald, Ph.D., President President@northwood.edu 4 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Hunt2Heal How Hunting Changed the Spirit and Purpose of One Grad Carson Nyenhuis skeptically and reluctantly sat in the deer blind. He didn’t want to be there. In fact, his friends literally forced him to. Taking advantage of his weakened state, his buddy hoisted him over his shoulder and carried him into the blind. His complaints and protests elicited no reactions. So he sat, arms and hands at the ready, cradling his bow and arrow. Anger occupied him. He once loved hunting and all things outdoorsy — snowboarding, wakeboarding, dirt biking, fishing — but the motorcycle accident five years earlier changed everything. It left him paralyzed from mid- chest down. The thought of enjoying his beloved hobbies once again was as distant as the memories. A twig snapped, interrupting his thoughts. He focused on the deer walking through the brush. The sounds and smells of nature enveloped him. And for just a little while he forgot he was paralyzed. 6 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
“Watching the deer walk through “I’m lucky because I have a close with Disabilities Act)-accessible the woods when it doesn’t know group of family and friends who blinds, and wheelchair equipment you’re there is a cool moment,” look out for me and take care of for those that can’t pick up a gun. Nyenhuis (’08) said. “It’s hard me — and take me hunting,” he Nyenhuis is even working with a to explain. It grounds you on a said with a smile. “But I’m one of manufacturer to create a sip ‘n’ puff spiritual level — whether that’s to the few because there aren’t many device for people with quadriplegia God or the Earth. Watching the who have this kind of support. so they may look through the scope deer walk up made me realize that My family has the ability to share at a deer then blow into the device to life is great. That evening changed this level of support and hunting pull the trigger on the gun. my whole spirit.” experience so that’s what we’re doing.” With business acumen and marketing After this shift in perspective, an knowledge he gained from his idea bloomed. Located on the western half of Northwood education, Nyenhuis Michigan about halfway down the is excited to apply his experiences “I love helping people and wanted mitten is a city called Bitely, where and see the nonprofit grow and to make an impact so this idea of the Nyenhuis family owns one- impact the lives of more people. A Hunt 2 Heal formed where we’d square-mile or 640 acres of land. golf outing, a walk/ride event, and take people out who are disabled In early 2021 they finished building mushroom foraging are on the list of so they can feel one with nature a barrier-free cabin with living upcoming events for Hunt 2 Heal. and hunt,” Nyenhuis said. quarters and amenities that are fully handicap accessible. Since that fateful night in the deer A Barrier-Free Hunting blind, Nyenhuis continually chooses Experience In September 2021, Hunt 2 Heal joy and optimism so he can make a will have its first hunt where two difference and help other people with Truly dedicating himself to the people with disabilities (who disabilities. call of The Northwood Idea applied and interviewed with to eliminate barriers to equal Nyenhuis months prior) will “So many people hold back when opportunity for all human beings, participate in a weekend-long deer they get injured. They become Nyenhuis and his family believed hunt. They’ll spend the weekend reserved and don’t want to try new that having a disability shouldn’t — at no cost to them — relaxing things because they’re afraid of stop anyone from participating in in the new lodge and hunting in getting hurt,” he explained. “But try! any activity — even hunting. specially designed blinds with Get involved with your community groomed trails while receiving and other groups because that’s In 2019, Hunt 2 Heal became what will get you enjoying life again.” a registered nonprofit with a assistance from skilled guides. mission of providing a safe and Everything about the experience If you’d like to learn more about Hunt comfortable environment where and the land is customized for 2 Heal, visit hunt2heal.org. people who have been deprived people with a range of disabilities of enjoying the great outdoors can including all-terrain wheelchairs, enjoy outdoor experiences at no adaptive vehicles, ADA (Americans cost and with no worries. Carson Nyenhuis (’08), founder and president of Hunt 2 Heal, proudly sits in front of concept drawings of the new Hunt 2 Heal barrier- free lodge that opened in 2020. The lodge is on one-square-mile of private hunting land in Bitely, Mich. SPRING 2021 | 7
You Get the Idea University Keeps of The Northwood Idea Task “The part that was the most Force. “But some of the affirming was results that showed The Northwood Idea recommendations are pretty the alumni feel a strong loyalty Front and Center simple, and can be implemented to The Northwood Idea,” Cronk quickly. We’re already seeing an said. “We found that it was still A novel task force focused impact.” incredibly valuable to the alumni, no matter how many years ago on making sure The One immediate impact is on the they had graduated.” University’s planning process. Northwood Idea resonates Two members of the group, Chris One challenge for the University in a changing world has Deming (’09) and Jeanna Cronk, is to help today’s students — and are also co-facilitators of the tomorrow’s — understand the completed its work, and it is University’s Strategic Planning power of The Northwood Idea quickly producing results. process, which is developing a five- in the context of a changing year plan for institutional growth landscape. through the year 2026. “The members of Generation Z President Kent MacDonald began “Our goal is to align our strategic (Americans born between the this academic year by convening planning thinking with what was mid-1990s and the early 2010s) are roughly 20 people from all areas of happening on The Northwood Idea not as driven by the bottom line the Northwood community for the Task Force,” said Deming, director or making a profit, like previous task force, so they could explore of Organizational Partnerships and generations were,” Cronk said. “For ways to expand the reach of The Alumni Relations for Northwood. them, it’s more a question of, ‘How Northwood Idea. After several “Not to get the cart before the am I going to impact the world?’ months of intensive interaction, horse, just to make sure we were Often their answer to that question the group produced a series of staying on track with what the task has to do with sustainability, or recommendations, which are in force was thinking.” it leads to a popular phrase right the process of being reviewed, now, conscious capitalism. So, we approved, and implemented at the Cronk, co-director of Northwood’s have to help them realize what highest levels of the University. Center for Excellence, said both truly is possible within the free- task forces were informed by the enterprise system. How they can “Some of our recommendations results of the latest Northwood make it work for them. How they are long-term, and will require a alumni survey, which took place in can take a Northwood degree and commitment of both time and 2020. make their impact on the world.” resources,” said Dale Matcheck, Northwood professor, Economics Department chair, and co-chair Contributors to Northwood’s strategic planning process include, from left, Dale Matcheck, Chris Deming, and Jeanna Cronk. 8 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Several specific initiatives currently underway are designed to further raise the profile of The Northwood Idea within the University community and beyond, including: NORTHWOOD UNIVERSITY WHEN FREE TO CHOOSE WEBINARS IDEA CENTER Northwood’s new signature The principles of free Northwood’s Alumni Relations publication, which launched enterprise, individual freedom, office provides online forums in late 2020, provides a rich and individual responsibility for discussion of the principles variety of discussion focused are put into action every of The Northwood Idea, with on The Northwood Idea and day in downtown Midland knowledgeable presenters and its role in the world. Voices at this unique incubator of opportunities for questions, range from Northwood entrepreneurialism. Housed in answers, and follow-up. For President Kent MacDonald what once was the Northwood instance, Professor Michael and members of the faculty Gallery, the 4,000-square-foot Makovi recently led a webinar to students, alumni and even NU Idea Center was designed focused on how markets work some classic words from icons to include an ideation space, to ensure a ready supply of of years gone by. One regular where student entrepreneurs goods and services to satisfy feature brings in essayists can dream and develop consumer demand. He made whose opinions do not align inventive business ideas; an the case that attempts at with The Northwood Idea, active learning space for socialism have failed due to accompanied by an opposing students, faculty, and staff; a the impossibility of economic perspective that does. It makes hands-on maker space that calculation by central planning for interesting and enlightening helps entrepreneurs and and, by contrast, that societies reading. Copies of When Free inventors to develop new with the greatest degree of To Choose are mailed at no products, including product economic freedom tend to cost to select subscribers and prototypes made with 3D be the most prosperous and available online to anyone at printers; and a state-of-the-art deliver the highest standard northwood.edu/afeu/when- digital arts studio aptly named of living even to their poorest free-to-choose. “Timberwolf Studio.” The members. A refresher for some, groundbreaking vision grew an eye-opener for others, these from proposals developed webinars help to keep The by 46 students in a business Northwood Idea alive and well. plan competition in which the University offered $5,000 in prize money. The NU Idea Center launched with a soft opening in October 2020 amid COVID-19 restrictions, with plans for full availability once restrictions are adequately eased. SPRING 2021 | 9
Leading Michigan’s Pursuit of Diversity, Equity, and Inclusion Appointed to Michigan’s Black Each member represents Black leaders in a specific field. Ellsworth Etchison Leadership Advisory Council, is a representative in economics Kelli Ellsworth Etchison is the for the term Nov. 12, 2020, to Dec. 31, 2023. perfect person to facilitate “I have spent my life working intentional change. to make a difference in the civic life of our communities Evidence that the country and developing the continues to battle racism, combination of knowledge, prejudice, discrimination, and skills, values, and motivation violence was as subtle as a to make that difference,” sledgehammer in 2020. No longer Ellsworth Etchison stated in able to drown out the noise, her application to be on the the U.S. was forced to confront council. “Arguably, the most its issues. Taking on a systemic, important asset I bring to this multi-generational, multi-faceted role is more than 50 years of first- issue demands passion, resilience, and hand knowledge. I have personal leadership from people of all demographics. experience with racial discrimination and One of those people is Kelli Ellsworth Etchison (‘09). the inequalities that exist within our state.” With a three-page-long resume mostly consisting of The objectives of the Black Leadership Advisory lists of boards of directors she has sat on and awards Council are to identify state laws or gaps in state and recognition she has received, Ellsworth Etchison laws that create or perpetuate inequities; collaborate is motivated and prepared to take on this challenge in to promote legislation and regulation that ensures the State of Michigan. equitable treatment of all Michiganders; serve as a In November 2020, Governor Gretchen Whitmer resource for community groups; and promote the appointed Ellsworth Etchison to Michigan’s Black cultural arts in the Black community. Leadership Advisory Council. The council was created Ellsworth Etchison serves in this capacity while still to serve in an advisory capacity to the governor and maintaining her role as the chief marketing officer develop, review, and recommend policies and actions and chief diversity officer of LAFCU — a statewide designed to prevent and eradicate discrimination and credit union based in Lansing, Mich. and serving on racial inequity in Michigan. six councils/boards. The council’s 16 members and four committee chairs were selected from more than 650 applicants. NOT AGAIN After being pulled over four times in 18 months, it became painfully clear to Ellsworth Etchison that she (and her car) was being profiled. “The last instance was 2019. The day stands out to Kelli Ellsworth Etchison me because in the morning I had played golf in the (’09) was appointed to Tournament of Friendship, which raises money for Michigan’s Black Leadership young people wanting to go into criminal justice and Advisory Council by fire fighting professions,” she recalled. “That evening Governor Gretchen Whitmer when I was driving home from a different event in 2020. She also serves as the chief marketing officer a police officer turned out from a side street and and chief diversity officer at started following me. At the time I drove a Cadillac LAFCU. car with dark windows. When the officer pulled me over, I challenged him to reflect on if he was racially 10 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
“I HAVE A RIGHT TO BREATHE” By Kelli Ellsworth Etchison Deep as night; mocha in the light; or like me, just bright. profiling me. It made me realize that our community needed to start having conversations to break down I have a right to breathe. these barriers.” I stand in a sea of tears, swelling with white caps And then George Floyd was murdered. crashing into my hopes and fears. “That day was really hard for me,” she said, tears I have a right to breathe. filling her eyes. As businesses published racial justice Martin, Rosa, John, Emmet Till statements, Ellsworth Etchison talked to the chief executive officer at LAFCU about what they could do Boycott internally. “I can’t change the world, but I can change Sit my circle,” she said. They put together the chief diversity officer position so Ellsworth Etchison could Marched invoke robust policies that would be intentional and and killed transformative over time. I have a right to breathe. CHANGE IN YOUR COMMUNITY Hair thick with coils; grandfather For people who don’t have a large circle of influence, and the one before toiled. enacting diversity, equity, and inclusion practices can All I have is my bright, mocha, deep as night skin; be difficult. Ellsworth Etchison recommends education don’t know my name, heritage, as the best starting point for small business owners and ripped from my kin. entrepreneurs that want to make their workplace or community more diverse. I have a right to breathe. On slave ships; shackled, stacked high. “Self-awareness is the most important thing,” she said. “Being introspective is hard. It’s easy to look at other To dead and alive; lie in menstrual blood, feces; businesses or individuals and see their shortcomings. void and deprived. You need to identify the gaps in your understanding and I have a right to breathe. how to fill them.” Built your wealth; country and the people’s house; To fill these gaps, Ellsworth Etchison recommends to only be treated like things connecting with other local organizations like flushed down in a shouse. the nearest NAACP (National Association for the Advancement of Colored People) unit (there are 47 Built our own wealth, self-contained communities with pride; yet you burned, bombed units in Michigan alone), an active fraternity or sorority and left us with nothing but to hide. in a neighboring city, or getting involved with a Black church. I have a right to breathe. “As a business owner, you have to think, ‘what can Billie Holiday sang southern trees bear a strange I do to grow my business outside my homogenous fruit, blood on the leaves and blood on the root. audience?’ Diversity has an impact on your bottom line. Trees exchanged for knees, knees on our neck; meant for genocide of the American dream, If you don’t have diverse ideas, how will your business meant to wreck. grow?” she challenged. “It’s about reaching out to people who don’t look like you.” I have a right to breathe. As Ellsworth Etchison facilitates conversations among Deep as night; mocha in the light; LAFCU employees and community leaders across the or like me, just bright. state, her empathetic, optimistic, zealous approach I have a right to breathe. is exactly what we need as the country braves the growing pains of reconciliation. © 2020 Kelli Ellsworth Etchison SPRING 2021 | 11
A Friend for Life Northwood Alumni Share More Than Memories Northwood alumni frequently point to the amazing friendships that started at college and continue for years as one of the best parts of their Northwood education. On rare occasions, a friendship takes an unexpected leap, like it did for alumni Lisa Segletes (Schluckebier) (’92) and Matt Frame (’92) in 2020 when their college friendship became a life-sustaining bond. Lisa Segletes (’92) and Matt Frame (’92) shared a heartfelt hug at the University of Michigan Hospital the day after their Kidney Paired Donation surgeries that changed their college friendship into a life- sustaining bond. 12 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Segletes and Frame can’t Five years — and three donor stranger was undergoing the same remember exactly when they matches that didn’t pan out — surgery in another state. A grateful met during their freshman year. later, Segletes’ doctor called at the Segletes and another recipient Since they were both active in end of May last year with the news would receive their gifts of life just the University’s Greek life (shout that her kidney function was at a few hours (and two flights) later. out to Delta Zeta and Sigma Phi 4 percent and it was time to start Epsilon), it’s likely they met at a dialysis. Her resilience floundered. Greek event. From then on, their Dialysis was a kidney disease 30-year friendship has seen many milestone that she hoped she Donors won’t miss a important events, like graduation, wouldn’t reach. careers, weddings, and children’s beat in their lives but births, as well as the everyday “The news hit me hard. My usual moments of shared school events, optimism left and I felt horrible recipients will gain kids’ sports, and regular get- the rest of the day and overnight,” togethers. remembered Segletes. “The next everything. day, the phone rang again. This “Even though Matt and my time it was the University of friendship continued after college, Michigan surgeon calling to tell me “Throughout the KPD process, my it grew stronger when I moved that they’d found a paired match needs and concerns were a top to Grosse Pointe where he lives. for Matt and me. Our surgeries priority for the medical staff. I had There’s also a great group of were scheduled for three weeks some pain after the surgery, but it Northwood alumni here. Everyone away. I couldn’t believe it! It was didn’t last as long as I’d expected. stays in contact and meets up incredible!” And so far, I haven’t noticed any regularly, including people who changes to my life, except for a graduated in different years than TRANSPLANT WITH A scar, a great story, and that I’ll have Matt and me,” said Segletes. TWIST my friend around for many years,” “Matt’s daughter and I are on said Frame. the same sailing crew. I even Through the Kidney Paired introduced him to his wife Melissa, Donation (KPD) program, Segletes Segletes, however, immediately who is my good friend.” would get a kidney from — and felt a positive change after the Frame would donate a kidney to — kidney transplant. Her recovery KIDNEY MATTERS an unknown transplant recipient/ hasn’t always been smooth. But donor pair. Although Frame her upbeat attitude and positive In 2015, Segletes got the difficult wouldn’t be donating his kidney outlook, along with her new kidney news that her polycystic kidney directly to Segletes, he would be nicknamed “Maverick” (nod to disease had worsened, making blessing her with the chance to the movie “Top Gun”), keeps her her eligible for a transplant. Frame live. moving forward and enjoying her was one of the first to step up unique bond with Frame and his and get tested to be a donor. “Even though I’d offered to donate family. Unfortunately, he wasn’t a match. my kidney, I didn’t think it would Segletes continued living her life actually happen. And then it “Most people don’t realize that as usual while she waited for a happened so quickly,” said Frame. they can be kidney donors through compatible donor. “My biggest concern was that my KPD, giving more people access to lifestyle would be compromised in transplantation. From experience, “I had a positive attitude about some way after the surgery. But, I can say donors won’t miss a beat it all and really wasn’t stressed. when it came down to it, it really in their lives but recipients will gain Life will happen. I didn’t want to was a no-brainer. If I could help everything,” said Frame. miss out on any of the fun,” said Lisa, I was going to do it.” Segletes. “Since Matt wasn’t a “We may joke about it, but it’s match for me, he and I discussed With the full support of his wife true,” laughed Segletes. “I gave Kidney Paired Donation because and daughters, Frame had surgery Matt the love of his life and he he’d gone through the donor to remove his kidney at the gave me life.” testing. But we decided to hold University of Michigan Hospital on off since I was on the transplant June 17, 2020, during the height of Information about kidney donation waiting list.” the pandemic. At the same time, a and KPD is available at kidney.org. SPRING 2021 | 13
National Champions! Northwood Celebrates Esports Title, Hopes to Add More If the names Rocket League, Overwatch, and League of Legends sound familiar, then you might already know that Northwood University has become one of the top collegiate Esports programs in the country. If none of that rings any bells, then settle in and read the greatest success story in Northwood history. Cody Elsen, Northwood Esports Coach THE FIRST TEAM Here is the starting lineup for Northwood’s national championship Rocket League team: Alexander Chi Carter Tschumper Aaron Cadiz GAMER TAG: Buddy GAMER TAG: Pirates GAMER TAG: Noxes HOMETOWN: HOMETOWN: HOMETOWN: San Antonio, Texas Menominee, Wisconsin Jersey City, New Jersey 14 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
With one national championship them so many times,” Elsen said. “We’re widely considered to be a in hand, a legitimate shot at a “They were doing some new stuff Top 3 program in North America,” second title this spring, and global they hadn’t done before, but we Elsen said with matter-of-fact media exposure that is off the adjusted our playing style, and modesty. “From a recruiting charts, Coach Cody Elsen and his then we kind of ran away with it at standpoint, we’re one of the top Northwood Esports players have the end.” schools that people want to play earned rock star status on campus. for.” Like many national-caliber Not convinced? Consider this: Esports programs, Northwood Yes, collegiate Esports programs During the fall 2020 semester offers some scholarships and recruit players, and most alone, Northwood Esports other support, and provides top- offer scholarships and other competitions recorded 2.1 million notch training and facilities. The inducements. Northwood’s online views. The team’s Maui team’s high-tech competition roster currently has 53 players, Invitational tournament victory arena, in the basement of Jordan each competing in one of the was broadcast live on ESPN-2. Hall, was recently restored to its nine different games for which former glory after being severely the University fields a team. The “It has been a great year for us,” damaged in last year’s flood. National Association of Collegiate Elsen said. Esports governs competition “Northwood and President similar to the way the NCAA THE REAL DEAL MacDonald have been insanely governs college athletics, with supportive of the program, for more than 5,000 players from Esports is competitive video sure,” Elsen said. “You have to gaming, where teams of more than 170 member schools have support from the top. Kent competing this year. individuals, each at their own MacDonald has been supportive, computer, control virtual Justin Marshall has been “The pandemic has made characters in a simulated supportive, Andy Cripe has been everything more difficult. A lot of landscape. Some are realistic supportive. When they are so high schools won’t even let me in representations of real-world supportive, it leads to a whole new the building to meet with recruits. sports, others involve fantasy- world of possibilities.” But it is what it is. Everybody’s world warfare, and some skirt doing what we have to do,” Elsen the margins. Rocket League, for instance, is a virtual soccer game MAKING THE GRADE said. “I feel really bad for these students who won a national where teams of three players, Esports aligns naturally with championship but didn’t get the each controlling a feature-rich Northwood’s academic offerings experience of traveling around the automobile, use their bumpers, in technology, such as computer country and playing in big arenas.” wheels or any part they can think science, cybersecurity, data of to knock the ball to each other analytics, and digital marketing. In During the pandemic, Esports and, eventually, into the goal. It the fall, Northwood became the teams have been forced to stay in might sound silly, but it’s seriously first university in Michigan to offer their home locations and compete competitive. a degree in Esports management, over the internet. opening the door for students to Northwood is the reigning Rocket take a leadership role in a multi- “In a normal year, we would be League national champion. billion-dollar industry. Fielding an playing in huge stadiums packed After finishing atop the Eastern elite Esports program helps. with spectators and we’d be flying Conference regular season to Hawaii for the Maui Invitational,” standings, Northwood won the Rocket League, Overwatch, Elsen said. “The national double-elimination national and League of Legends are the championship is usually held in championship tournament Jan. 7, three most popular games in the some place like Cardinal Stadium beating the University of Akron in collegiate Esports world, and in Phoenix. In a normal year, we’d the finals. Northwood’s teams began the have all these experiences to talk spring semester ranked No. 1 in the about.” “Finally conquering Akron was first two. A national Overwatch the greatest part. They won champion will be crowned in April, For now, they’ll have to settle for the previous three national and expectations are high. being national champions. championships, and we’ve lost to SPRING 2021 | 15
Opening More Doors Pohanka Scholarship Program Designed to Help Diversify the Automotive Retail Industry One of America’s oldest and graduate with a Bachelor of look into it, I realized that being a most revered automotive retailing Business Administration degree in woman can only help me, because families has forged a partnership spring 2022. Kolich was selected they are looking for that in the with Northwood University for a Pohanka scholarship this year, industry,” Kolich said. “I kind of to expand opportunities for and she is extremely grateful. followed in the footsteps of a promising students seeking to woman I knew from Escanaba, be leaders in a forward-facing “It helps tremendously,” Kolich Katie Demarse, who graduated industry. said, “It meant that I didn’t have to from Northwood in 2020 and take out private loans to cover the who had taken that path. She The Pohanka Automotive Group balance of my costs, which I was recommended the Northwood Scholarship is a generous multi- planning to do, and was kind of program to me, and said it’s year commitment that is already stressing out about.” amazing. It made it seem that it is assisting several students, and possible. I saw the scholarships she will add more recipients in the Kolich grew up in Michigan’s Upper Peninsula and earned an associate was able to get and the success years ahead. In combination with she was able to achieve.” internships and a smooth path to degree at Bay de Noc Community post-graduation recruitment, the College. In choosing to move on to Providing similar inspiration Pohanka-Northwood partnership is Northwood and study automotive to many more people is the a comprehensive effort to diversify marketing, she knew she would primary driver of the scholarship the automotive retail talent pool be entering an industry in which program, which is supported by and change the career trajectory women and minorities Pohanka Automotive Group, John of many students. have traditionally been J. Pohanka Family Foundation, underrepresented. Scott A. & Phyllis P. Crabtree Madison Kolich is one of Family Foundation, and March- those students. She is an “I think at first it felt a little Hodge Automotive Group. Seven Automotive Marketing Northwood students received and Management intimidating, but as I started to scholarships this spring. In fall student at Northwood 2021, scholarships will be available who plans to Madison Kolich (’22, Automotive Marketing and Management) received a Pohanka scholarship for the 20- 21 academic year. Geoff Pohanka, chairman of the board, Pohanka Automotive Group 16 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Remembering John J. Pohanka In 2020, the Pohanka to 17 additional students in Automotive Group Northwood’s full-time B.B.A. and marked with sadness four-year B.B.A./M.B.A. programs. and a profound sense More information is available through Northwood’s Financial Aid of reflection the passing Office. of longtime leader and mentor John J. Pohanka. “It’s a great need in this nation, in the auto industry, to diversify our Son of company founder workforce,” said Geoff Pohanka, Frank Pohanka, John took chairman of the board of Pohanka over the business, which Automotive Group, which sells nine brands through 18 dealerships in at the time consisted of Maryland, Virginia, and Texas. In one dealership, in 1958. John J. Pohanka died in total, the company employs more Since then, John and 2020 after leading the family than 1,600 people. “We’re really his son Geoff Pohanka, company through decades of excited that a good portion of robust expansion. along with partner Scott our Northwood scholarship funds Crabtree, have grown are earmarked towards minority populations. We think that by Pohanka Oldsmobile into the Pohanka Automotive Group, accessing qualified candidates which today is comprised of 18 dealerships in Maryland, from Northwood, we will help the Virginia, and Texas, employing a staff of over 1,600. cause, our efforts to increase the diversity of our workforce, which A graduate of Princeton University, John has been honored is so much needed, on a national in his career as the Time Magazine Dealer of the Year. In scale.” addition, he was the recipient of the Automotive Hall of – continued Fame Distinguished Service Citation and received special recognition by the Washington National Opera, of which he was a long-time leader and supporter, at a special event honoring him at the John F. Kennedy Center for the Performing Arts. John was a staunch proponent of professional training for dealership personnel. In the mid-1970s he founded the National Institute for Automotive Service Excellence (ASE), which in turn established Technicians Education Certification that set the industry benchmark for high- quality auto repair for consumers. Shortly thereafter, John marshaled the development of the National Automotive Technicians Education Foundation (NATEF), which since Jamal Edmonds, Scott Crabtree, then has evaluated and certified curricula for automotive general manager, president, Pohanka Pohanka Honda of Automotive Group technician training and education industry-wide. Chantilly in Chantilly, Virginia SPRING 2021 | 17
Opening More Doors – continued And some of that top talent especially minorities, in the auto Frank Pohanka, a native New might just end up building a industry.” Yorker who raced horses for successful career at Pohanka, like a living before recognizing Jamal Edmonds has. Edmonds The blossoming relationship the opportunity presented by is general manager for Pohanka between Pohanka and Northwood horseless carriages, opened the Honda of Chantilly in Chantilly, is expected to pay dividends family’s first auto dealership in Virginia, and he credits his to many people in many 1919. His son John took the reins Northwood education for helping ways. Pohanka was a featured in 1958 and John’s son Geoff now him be a leader within a quality presenter at a Northwood job serves as chairman of the board. organization. fair this spring, unveiling a new Northwood-focused video while “Pohanka Automotive and “My experience at Northwood offering summer internships to Northwood both have a long gave me a leg up on my peers, underclassmen and looking for history and legacy of automotive with relevant courses, real- potential full-time hires down excellence, treating customers world experiences, and teaching the road. The company has with care, treating customers me to think outside the box, also expressed an openness as family, and providing an and challenge the status quo,” for Northwood alumni to join experience that is unrivaled,” Edmonds said. their ranks. And, of course, any said Justin Marshall, Northwood’s dealership is delighted to build vice president for Advancement As a person of color, Edmonds sales and service relationships & Business Development. “Very also appreciates the fact that the with a group as widespread as early in our history, our founders Pohanka Scholarship is intended to Northwood alumni. decided that automotive was an encourage entry into automotive underserved academic pursuit, retailing by people who might not “It is truly an honor to partner with and that there was a great need otherwise find their way to that a great automotive retailer like for development of the industry. path. the Pohanka Automotive Group,” This scholarship program speaks to said Elgie Bright, Northwood Northwood’s long relationship with “Minorities don’t always have the associate professor and chair of same opportunities as everyone the automotive retail industry, and the Automotive Marketing and the important role that Northwood else. There are over 18,000 new car Management Department. “From dealers in the U.S., and only 1,100 has played in the development of Frank Pohanka’s automotive the auto retail network across the are minority-owned,” Edmonds journey to the leadership the said. “I’m excited, and proud, to country.” organization shows in today’s know that Pohanka will invest business conditions, this is an ... to level that playing field, and inspiring dealership group.” open up more doors for everyone, Use your smart phone camera to scan the QR code and watch Pohanka Automotive Group’s new video about their partnership with Northwood. Elgie Bright, associate Justin Marshall, vice professor and chair of the president for Advancement Automotive Marketing and and Business Development, Management Department, Northwood University Northwood University 18 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Northwood Knows Several New Programs Designed To Meet the Demands of Today’s Economy — and Tomorrow’s A deep understanding of what works in the “Today’s employers are having difficulty filling positions related to technical skills, such as analytics, real world is guiding Northwood University as it cybersecurity, and computer programming, just to expands its offerings in STEM (science, technology, name a few,” Stehouwer said. “Our STEM programs are natural adjacencies and complement our business engineering, and mathematics) fields. education portfolio.” Headlining the list is Northwood’s new Doctor of And that’s no coincidence. All Northwood programs Business Administration (DBA) degree, a technology- benefit from a unique advisory council system, rich program that has two active cohorts underway through which curriculum planners work hand- with plans to award the first degrees in 2023. Among in-hand with business leaders to determine what the University’s other STEM-focused program employers need and how to prepare students for areas are Cybersecurity, Data Analytics, Digital success. Marketing, Management Information Systems, Esports Management, and Operations and Supply “Today, technology isn’t separate, it’s embedded Chain Management, with a new Bachelor of Business into almost every career,” said Northwood Academic Administration in Computer Science program set to Dean Patricia Timm. “Our advisory councils, which we launch in the fall of 2021. convene for every major, continually share information about their respective industries’ technology needs, “At Northwood, we take a holistic approach to STEM which allows us to incorporate the skills into our education, and that’s a real differentiator for our programs. For example, we are incorporating analytics students,” said Academic Vice President and Provost into all of our majors, because we know analytics has Kristin Stehouwer. “To complement the technical become a baseline skill for nearly every profession.” content, our students have a grounding in business essentials through our Business Core curriculum. That understanding is also behind Northwood’s Consistent with our mission, we are educating newest graduate degree, the Master of Science in business leaders, not just technicians. For example, Business Analytics (MSBA). This 24-month program, all graduates have developed competencies in ethics, available online, equips students with the skills to finance, accounting, and strategy. lead by gathering, analyzing, and acting on critical quantifiable information. “In many respects, developing holistic business leaders is part of the Northwood brand promise. With “Our expansion of STEM programs at the graduate those holistic skills, our graduates can evolve as the level is based on demand,” said Lisa Fairbairn, technologies evolve, and they can evolve over their Northwood assistant vice president and dean careers,” she said. of the DeVos Graduate School. “For example, our DBA program responds to unmet demand STEM has been a focus of the education industry for for a combination of interpersonal leadership several years, as the modern economy increasingly competencies combined with technical skills. A needs workers with skills in those areas. The federal testament to the demand is that we launched the government’s Bureau of Labor Statistics (BLS) DBA in the fall of 2020 and had such a big waiting projects that STEM jobs will increase 8 percent from list that we added an additional DBA cohort this 2019 to 2029, a growth rate more than double that of January.” non-STEM jobs. The 2019 median annual wage of a STEM worker was $86,980, compared to $38,160 for Plenty of additional details, as well as links to get non-STEM jobs, BLS reports. started on a degree program, are available online at northwood.edu/stem. SPRING 2021 | 19
Waves of Recovery Flood Recovery Brings Long-Term Improvements BEFORE AFTER Little of the destruction that washed “Our goal was to make sure our faculty and students had what through Northwood’s Midland campus they needed for a healthy and safe academic year,” said Dave in May 2020 is still visible today. Of Bender, Northwood’s director of Asset Management. “With the help of emergency restoration companies, we focused on the 20 billion gallons of water that cleaning and sanitizing everything, as well as tearing out and flooded Midland County, more than replacing ruined furnishings and building materials.” enough muddy sludge made its way to Northwood to cause millions of dollars Northwood welcomed students back for the same amazing education they expected, but in a slightly different environment. of damage. The double burden of ongoing flood restoration efforts and Structures that took a direct hit were safety requirements for the COVID-19 virus called for resiliency and adaptation. While most classrooms and dorms, recreation the Fisher running track, Riepma Arena, and sports facilities, technology and connectivity services were Hach Student Life Center, weight available, the campus wasn’t fully recovered. room, locker rooms, training facilities, Strosacker Library, and Jordan Hall. “I give our faculty, students, and staff a lot of credit for making academics and athletics work even with the limited space and Once the flood waters receded last May, fewer activities available. Helping students stay healthy and Northwood’s first order of business was providing a true-to-philosophy Northwood education were to make the campus ready for students extremely important to everyone,” said Bender. to arrive in September. Over last summer, the University completed a successful clean-up operation. This coming summer, after months of detailed planning, future-focused projects will be in full force on campus. 20 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Flood recovery efforts on the Midland campus after the May 2020 flood have campus looking brand new. BEFORE AFTER Full Recovery Planning With FEMA Northwood is looking beyond flood cleanup by focusing on Spring Beautification Project engineered improvements throughout campus. Although Thanks to a successful fundraising heartbreaking on many levels, the flood damage created an campaign, Northwood will begin opportunity to better protect campus buildings and facilities construction on a campus beautification against future flooding, while equipping them with efficient effort this spring. The project includes: and up-to-date technology. Outdoor four-seasons space, the first part Northwood, like many other public and private organizations of a multi-phase project to revamp the in Midland County, is working closely with FEMA (Federal mall walk Emergency Management Agency) to advance clean-up efforts. FEMA requirements are extensive because of the agency’s Multi-use social hub for staff, students, desire to create a plan that is fair, competitive, and economical. and the community to network and create business opportunities. The hub will be “There’s definitely a lot of preliminary work involved. With located along the mall walk near Jordan the help of the experts from FEMA and CSRS, our consulting Hall, Strosacker Library, and Griswold firm, we are moving forward. The FEMA process isn’t always Communications Center easy, but we think it’s efficient and positive. We are creating a thorough recovery plan that will use our funding — private and Engineered landscaping solutions to public — in the most effective ways possible,” said Bender. prevent year-round groundwater intrusion problems, as well as protect against Northwood’s restoration efforts will be designed to ensure flooding events that the Midland campus can weather future disasters through – continued SPRING 2021 | 21
Waves of Recovery – continued BEFORE AFTER improved drainage, intentional landscaping, effective water Recovery Works pumping, updated equipment, and purpose-designed spaces. Northwood’s Midland campus “Considering all the damage we experienced, I think we are will be buzzing with flood doing very well. We are on track to complete many of the recovery activity this summer and remediation efforts this summer,” said Bender. throughout the 2021-2022 academic year. Plans call for improvements Northwood’s Summer “Vacation” across campus, including renovating As soon as classes end in May, Bender and his team will get and refreshing: right to work putting the University’s recovery plan into action. Strosacker Library’s upper and By this fall, nearly all the improvements will be finished, and lower levels from the extensive the full plan will be completed by the close of the 2021-2022 flood damage academic year. Jordan Hall’s lower level where “Campus will look fantastic and, more importantly, the facilities Northwood’s new Esports facility is will be better equipped to handle future flooding events,” located said Bender. “When alumni come to the auto show this fall, they will appreciate the improvements they can see — like the Griswold Communications Center’s beautification project near the library and the new Fisher Track lower level so that it is purpose- — as well as the significant, but mostly unseen, remediation of designed our buildings and equipment.” Miner Hall’s lower level, converting the former office area to a more student-focused center 22 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
Family Album Access to Northwood University alumni information, and usage of it, should be conducted in an ethical and lawful manner. Use of alumni contact information for personal gain, commercial use, or solicitation is strictly prohibited. 1970s 1990s Michael Myhera, ’79, B.B.A., Kimberly Williams Management. Michael (Currence), ’84, A.A., retired from what was Executive Secretarial. Michael Spitler, ’76, B.B.A., formerly DHS HQ via CSRA/ Kimberly is a branch David Coy, ’90, B.B.A., Management, Social General Dynamics IT, where office administrator for Management, Language Science, and Accounting. he worked as a principal Edward Jones. She is Arts, and Social Science. Michael retired from First systems engineer. He lives married to Ronald and has David also holds an A.A. Midwest Bank where he was in Chapin, S.C. two children, Joshua and in Hotel and Restaurant the executive vice president mgmyhera@gmail.com Justine. She lives in Apex, Management from and chief operating officer. N.C. Northwood, and an A.A. Michael is married to Marie, kimberlyawilliams64@gmail. in Business Administration and they have two children, Sarah and Jennifer, and two grandchildren, Emrie and 1980s com Kevin Gursin, ’85, B.B.A., from Delta College. He is a groundskeeper for Oakland University. David and his Jarrett. Michael and Marie Bryan Klugh, ’81, A.A., Marketing/Management wife, Rachel S., have two live in Fort Myers, Fla. Automotive Aftermarket and Social Science. Kevin daughters, Rebekah and mcspitler8@gmail.com Management. Bryan is the retired from Ford Motor Rachel R. They live in Troy, founder/owner of SmartCo Credit Company, where he Mich. Brian Belford, ’76, B.B.A., Services, LLC. Bryan is worked as a bankruptcy thetroycoys@yahoo.com Management, Social married to Debbie. They specialist. He lives in Lake Science, and Accounting. have two children, Hunter Orion, Mich. Lisa Benedict (Childs), Brian retired from Mercedes and Chase. Bryan’s family kgursin1@aol.com ’92, B.B.A., Management. Benz USA, LLC, where he lives in Osprey, Fla. Lisa is the lead for Color & worked in National Dealer bryan@klugh.net James DeWitt, ’85, B.B.A., Trim Performance Vehicles Development. Brian lives in Management and Social at General Motors and the Pearland, Texas. Perry Schweitzer, ’84, Science. James is the president of Detroit Colour brianmathew@live.com B.B.A., Management, owner of DeWitt Financial Council. Lisa is married to Economics, and Social Services, where he helps Gavin. She has four children, Robert Mailloux, ’77, B.B.A., Science. Perry is a people grow their assets Jordan, Kevin, Jillian, and Management. Robert mailpiece design analyst without the risk of loss. He Bryan. Lisa’s family lives in retired from Fiat Chrysler for the United States Postal lives in Livonia, Mich. West Bloomfield, Mich. Automobiles – Mopar Service. He lives in Lansing, jdewitt0526@gmail.com detroit.colour.council. Division, where he was a Mich. president@gmail.com regional area manager. gilson261@comcast.net Simon Cousineau, ’87, A.A., Robert and his wife, Linda, Automotive Marketing/ Leo Racicot, ’95, B.B.A., have three children, Jason, Truck. Simon is a teacher at Management and Matt, and Sara, and three North River School Services Automotive Marketing. Leo grandchildren, Mackenzie, Centre. He lives in Mirabel, is the general manager Peyton, and Emma. Robert Quebec. for Racicot Chrysler. He is and Linda live in Peachtree simon.cousineau@ married to Lisa. They live in City, Ga. videotron.ca Leamington, Ontario. RPM8189@aol.com leo@racicotchrysler.com SPRING 2021 | 23
Family Album – continued Jason Hall, ’97, B.B.A., Nicole Evanson (Nielsen), Evan Malowinski, ’06, Jennifer Morden (Smith), Marketing/Management, ’02, B.B.A., Management, B.B.A., Accounting. Evan ’13, B.B.A., Management. Language Arts, and Social Automotive Marketing, works in information Jennifer is the events Science. Jason is a field Language Arts, and Social security at Munson project manager for sales executive for ZyBooks. Science. Nicole is married Healthcare. He is married Michigan Realtors. She lives Jason and his wife, Melisa, to Kevin, and they have two to Audrey. They live in in Lansing, Mich. have two children, Ryan children, Elin and Rowan. Freeland, Mich. jennifer.a.morden@gmail. and Courtney. They live in Nicole’s family lives in Lake emalowinski@hotmail.com com Oxford, Mich. Orion, Mich. jason_j_hall@hotmail.com nicolenielsen@hotmail.com Laura Raupp, ’06, B.B.A., Kristen Curths Management. Laura is a (McCormick), ’13, B.B.A., Kimberly Nelson, ’02, technical author at MSX Management. Kristen is 2000s B.B.A., Accounting. Kimberly is an accounts payable specialist at Jensen International. She lives in St. Clair Shores, Mich. viperlady007@yahoo.com the owner of Ms. Beehave Organics. She is married to Austin, and they have one Telina Johnson (Jones), Baird Gardner & Henry. child, Liam. Kristen’s family ’00, B.B.A., Management. She is married to Ron, and Lori Pomaville, ’08, B.B.A., lives in Grand Rapids, Mich. Telina is a project manager they have one child, Violet. Management. Lori is a kristencurths@icloud.com at Phoenix, LLC. She lives in Kimberly’s family lives in regional procurement Garland, Texas. Old Orchard Beach, Maine. leader at Dow Chemical. Heather Lindsey, ’13, B.B.A., telinajohnson40@gmail. kimberlyannenelson@gmail. She lives in Linwood, Mich. Management. Heather is the com com Lpomaville@dow.com inventory coordinator for Meijer. She has two children, Robert Macomber, ’01, Vanessa Walker, ’02, Logan Wilke, ’09, B.B.A., Mykel and Carrena. Her B.B.A., Management, Social B.B.A., Verbatim Systems Marketing/Management/ family lives in Holt, Mich. Science, and Language Management. Vanessa is the Advertising and Language heatherlindsey06@gmail. Arts. Robert is the chief registrar at Tarrant County Arts. Logan is the director com deputy clerk/register College. She lives in Venus, of sales, National Accounts for Kent County. He is Texas. for Stir Foods, LLC. He Kayla White, ’17, B.B.A., married to Jennifer and bnessa22@yahoo.com is married to Michelle. Marketing. Kayla is the has two children, Bennett They have three children, operations supervisor and Chase. Robert lives in Eric Killough, ’04, B.B.A., Brookelyn, Scarlett, and – Field Team for Kelly Lansing, Mich. Management. Eric is the Josselyn. Services. She lives in rob@macombergroup.com director of Pratt Public Memphis, Mich. Library and is a Kansas whitekayla09@gmail.com Heather Daughenbaugh (Blissett), ’01, B.B.A., Management, Social State Board of Education licensed emergency substitute teacher. Eric is 2010s Alyssa Holt, ’17, B.B.A., Operations & Supply Science, Language Arts, David Goeman, ’11, B.B.A., Chain Management and married to Tammy. They and Foreign Language. Management. David is Management. Alyssa is a have two children, Sonja Heather is a vice president the manager of Technical planner at Luminex. She and Angela. Eric’s family and senior loan manager for Operations for Delta lives in Auburn, Wash. lives in Pratt, Kan. Loan Servicing/Operations Airlines. He lives in Howell, alyssa.holt13@gmail.com ericscottkillough@yahoo. for TCF Bank. She is Mich. com married to Chad. They have goemand@northwood.edu one child, Brianna. Their family lives in Midland, Mich. hdoc1979@gmail.com 24 | NORTHWOOD IDEA MAGAZINE www.northwood.edu/idea
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